商务英语写作-chapter-1
Chapter_One_商务翻译的基础知识
语际翻译〔interlingual translation〕 ：不同语言间的翻译，是狭义翻译的研 究对象．
语符翻译〔 interseniotic translation
４.按翻译的客体即所译资料的性质可 分为文学翻译和实用翻译。
next exercise
1. There’s no pot so ugly it can’t find a lid. Literal translation: 再丑的罐儿也不愁配个盖儿。 Or: 罐儿再丑，配个盖儿不犯愁。 Free translation: 再丑的姑娘也不愁找不到婆家。 Or: 丑女不愁嫁
消费者不是一个傻瓜。她是你的妻。如果你认为仅凭几句口号，几个 干巴巴的形容词就能诱使她掏腰包购置任何东西的话，那么你就是亵 渎了她的智慧。
4.Business underlies everything in our national life,including our spiritual life. Witess the fact that in the Lord’s prayer the first petition is for daily bread. No one can worship God or love his nerghbor on an empty stomach.〔 Literal t商ra业n是sl我a们ti国o计n民&生F的r根ee底，tr包a括n我sl们a的ti精o神n 生〕活。请注意这样一个事
商务英语写作1
Business Correspondence
Chapter One Introduction To The Course
What is communication
Communication is the process of exchanging information and meaning between or among people through a common system of symbols, signs and behaviors.
Purpose of communication Usually people communicate to satisfy their
商务英语写作(修订版)第十一章
1. Letters of apology
• Apologies are necessary—for your own peace of mind and for the good relationship with the offended person. When you have to apologize, you must be sincere, direct, brief.
11
Chapter
Letters
of
Apology
and
Congratulation
I. Introduction
1. Letters of apology 2. Letters of congratulation
11
Chapter
Letters
of
Apology
and
Congratulation
11
Chapter
Letters
of
Apology
and
Congratulation
II. Sample Analysis
Letter A: An apology for bad manners
Dear Mr. White:
In order not to have any misunderstanding between us, please accept my apology for the manner in which our security officer spoke to you this morning.
英语专业课：国际商务英语-实务写作PPT
国Baidu Nhomakorabea商务英语实物写作
2.5 Letter of Application
A good application letter should include the following parts: Heading, Inside Address, Salutation, Body of Letter, Complimentary Close, Signature, and Enclosure.
First tell him how you get his name Then introduce your firm Explain what you want the recipient to do At last, end on an optimistic note and
request an early reply
国际商务英语实物写作
Chapter 2 Business Letters
2.1 Establishing Business Relations
First Enquiry 1. The source of information 2. The objective of writing the letter 3. A brief introduction of your own
国际商务英语实物写作
国际商务英语
商务英语Chapter1参考译文及答案
Chapter1
Learning Aims
学完本章，学生应能：
1．对当今社会的商务信函的几种形式有所了解；
2．了解商务信函基本的布局、格式、组成，以及写作原则；
3．学会写信封；
4．了解其他常见通信方式，如Skype和MSN。
Background Information
在当今世界，商务通信的基本原则是尽可能以最简洁的方式交换信息，以便做好生意。书面、口头、可视化和多媒体通信的所有目标，是传递明确和深思熟虑的信息。了解如何在这种目标下撰写商业信函，是最重要的事情之一。
技术的发展，使得商业沟通因为传真、电子邮件和其他通信方法（如Skype和MSN），变得更容易，也迫使业务人员以更快、更清晰的方式进行沟通。
虽然今天电子邮件使用最为频繁，它们使商业书信变得更随意，但仍有需要我们撰写正式商业信函的场合。这两者其实有许多共同的写作原则。一旦学会了如何写正式的文书，你可以很容易地了解随意的文书。
譬如，其中一些共同原则是：
（1）适当的称呼依旧是两种文书礼仪的不可或缺的一部分。
（2）了解如何撰写包括介绍、支持和结束段落的主体，可有助于有效地说明商业观点。
（3）使用沟通策略——从有说服力的短语到适当的措辞——帮助说服或安抚对方。Letter 1
Letter 3
Letter 4
Exercises
I. Make an envelope using the following information.
II. Change the following information into English address format.
商务英语谈判Chapter One--2
Invent ways of making the other party’s decision easy
Separate the act of inventing options from the act of judging them
Disadvantages
May compromise and accommodate in ways not in his/her best interests; It increases vulnerability to deception and manipulation; It makes it hard to establish definite aspiration levels and bottom lines; It requires strong confidence on one’s perceptions regarding the interests and needs of the other side.
If you think you won, you did. On the other hand, if you think you were cheated, you did get cheated.
Implications
商务英语写作的原则
request.
大家好
外语教学与研究出版社 18
Courtesy
4) use “you approach” (reader-oriented) Compare:
We presume that there must be some reasons for you having trouble with these articles.
大家好
外语教学与研究出版社 15
Courtesy
The following are ways to make your writing be courteous:
1) use proper expressions
Thanks, when others do favor for you
Please, when you ask for something from others
Sorry, when you cannot satisfy others’ request
instead of negative words and expressions 3) write naturally and sincerely 4) use “you approach” (reader-oriented)
商务英语写作
商务英语写作
Chapter 1 Parts and Formats of Busniess Letters 商务书信写作组成部分及其格式
Structure of Business Letters
There are 13 parts of the Business Letter as follows：
(1) Letterhead
(2) Reference and Date
(3) Inside Address
(4) Attention Line
(5) Salutation
(6) Subject Line
(7) Body
①Opening or Introduction; ②Details; ③Response or Action; ④Close
(8) Complimentary Close
(9) Signature
(10) I nitials
(11) Enclosure
(12) C arbon Copy
(13) P ostscript
Chapter 2 Sales Letters
建立业务关系信函地内容一般包括以下几点：
怎样得知对方公司地名称和地址
Means of knowing the targeted company.
阐述写信地目地
The purpose of writing
介绍公司及产品地基本情况
Introduction to your company and products.
表明建立业务关系地愿望并希早日回复.
Express your hope to cooperate with the
商务英语写作参考答案
Chapter 1 Job Hunting 求 职 应 聘
Practices
1．Matching ( i ) salesman ( j ) major in
( h ) testimonial ( b ) customer service representative ( c ) qualifications ( a ) apply for the post ( e ) convenience ( d ) be qualified for ( g ) detail-oriented
( f ) be specialized in
2．Translating
1) 我写信来应聘贵公司在5月21日的《中国日报》上刊登的招聘销售人员的工作。 2) 能告之贵公司的是，我具备多种技能，其中以创造力和分析能力尤为突出。
3) 参照我的简历，您可以注意到我已经参加了各种各样能够帮助我成为客户服务代表这一职位的活动。
4) 我将非常高兴与您会面来讨论我此次的就业机会。 5) 感谢您将我考虑在内以及为此付出的时间。 6) I appear to fit the candidate specifications as detailed in your advertisement.
7) My course work in English has prepared me to communicate effectively, both verbally and in writing, with people.
8) I would welcome the opportunity to discuss these and other qualifications with you. 9) For your convenience, I will call you next week to discuss my candidacy. 10) I would appreciate the opportunity to meet with you.
商务英语写作1
2. The general plan for inquire letter
Begin with the major points. Give the supporting details. End with goodwill
1). The Opening
The first paragraph you should ask the questions you wish to have answered.
1. Aims of Inquire Letters
Ask for information Ask for cooperation Ask for quotation Ask for discount
2. The general plan for inquire letter
If the letter is to an established customer, say how much you appreciate doing business with them. If the letter is to a prospective customer, give all the relevant information and express the hope of building good business relationships.
Since the inception of our company in 1984,we have marketed our cars only in Japan. However, now we are confident that our cars are internationally competitive in
商务英语写作-chapter-1
1
Chapter
An Overview of Business Writing
2. To persuade
In addition to providing information, some business messages also influence the reader’s attitudes and actions.
1
Chapter
An Overview of Business Writing
II. Six C’s—Criteria and Techniques for Effective Business Writing
1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness
Examples of taking a positive tone
— We cannot understand why you have had trouble with these articles. (×) — We presume that there must be some reasons for you having trouble with these articles. (√) — We won’t be able to send you the brochure this month. (×) — We will send you the brochure next month. (√) — Your letter is not clear at all. I can’t understand it. (×) — If I understand your letter correctly… (√)
商务英语写作全套教案
商务英语写作教案
Business English Writing
Chapter 1 Business English Writing: Classifications and Principles
●Business Communication
●Writing Principles——8C Principles
I.Business Communication
●What is Communication?
●What is Business Communication?
●Objectives of Business Communication
●Classification of Business Communication
1. Definition of Communication
Communication is the sending and receiving of information, ideas, attitudes and emotions―either verbal or nonverbal―that produce a response between people. 2. Business communication is the communication which takes place in the business field.
3. Objectives of Business Communication
1) To be understood exactly as we intended;
商务英语谈判chapter 1
1. Motivation of Business Negotiation
Why do human beings negotiate? Economics: to study alternative way to use scarce and limited but productive resources to produce goods and services to satisfy man’s unlimited demand. Conflicts
3. Elements of Business Negotiation
A process of information exchange between two sides
Two parties are counterparts of matched qualification and rather independent
Basic questions in the negotiation
商务英语写作练习参考答案
商务英语写作练习参考答案
课后练习参考答案
Chapter One Parts and Formats of Business Letters
1. Use the following information to type a letter:
Human Resources, Global Securities
World Financial Center, North Tower - 250 V esey Street
New Y ork, NY 10281-1332
July 20, 2007
Professor Lyndon Kenton
Business Department, University of Tennessee
Kronxwille, Tennessee 37916
Dear Professor Lyndon Kenton,
We are considering Joanne Tucker for our Analyst Training Program at Global Securities. She is a promising candidate, and we need more detailed information about her education and your opinion of her ability to handle the rigors of training. Ms. Tucker submitted your name not only as her professor but also as her faculty advisor.
商务英语口语Chapter1
2.What is intl.business?
• 1.It deals with the special features of business activities that cross national boundaries. These activities may be movements of goods, services, capital, or personnel; transfer of technology, information or data, or even the supervision of employees. • 2.The intl. business field is concerned with the issues facing intl. companies and governments in dealing with all types of cross-border business transactions, such as intl. transactions in commodities, intl. transfers of technology and data,
note Discuss & Act: What are the talk points when businessperson meet?
3.Why to establish business relations?
(外贸函电)Chapter 1总结+补充共34页
世纪商务英语 外贸函电
Seeking Business Opportunities & Establishing Business Relations
寻找商机&建立业务关系
Contents
▪ Part One ▪ Part Two ▪ Part Three ▪ Part Four
Basic Knowledge Concerned Letter-writing Guide
Part One
2. The Main Channels and Methods for Establishing Business Relations (1)
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1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
Chapter
An Overview of Business Writing
1. Courtesy
Being courtesy we mean treating people with respect and friendly human concern.
Courtesy usually involves three aspects: ✓ Using you-viewpoint ✓ Taking a positive tone ✓ Being conversational
We-view point
You viewpoint
1. I am happy to report… 1. You will happy to know…
2. We are please to have 2. Your new charge account is now
your new account.
1
Chapter
An Overview of Business Writing
Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
— A large sale of our products will make our company more profitable. — A good sale of the products will benefit you. — We are in need of fund and you must pay… — To maintain your excellent credit, please remit… — We can not offer you any refund… — You could obtain a refund if… — Obviously you forget telling us the color… — Please indicate your choice of color…
1
Chapter
An Overview of Business Writing
2. To persuade
In addition to providing information, some business messages also influence the reader’s attitudes and actions.
来自百度文库
Exercise II on page 16
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Examples of taking a positive tone
— We cannot understand why you have had trouble with these articles. (×) — We presume that there must be some reasons for you having trouble with these articles. (√) — We won’t be able to send you the brochure this month. (×) — We will send you the brochure next month. (√) — Your letter is not clear at all. I can’t understand it. (×) — If I understand your letter correctly… (√)
1
Chapter
An Overview of Business Writing
II. Six C’s—Criteria and Techniques for Effective Business Writing
1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness
— The job was completed two months behind the schedule.
— The job was completed two months ahead of the schedule.
1
Chapter
An Overview of Business Writing
III. More Criteria and Techniques for Effective Business Writing
IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional)
1
Chapter
beard, Willet makes razors for
you in three weights—light,
medium, and heavy.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone
Positive words emphasize the pleasant aspects the goal and tend to put the reader in the right frame of mind. Negative words tend to produce the opposite effect.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report…
— We can’t ship your goods until…
1. Courtesy
Taking a positive tone d. Use the subjunctive mood
1
Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint
You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
open for your convenience.
3. We make Willet razor 3. So that you can choose the one
in three weights—light, razor that is just right for your
medium, and heavy.
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 1
An Overview of Business Writing
商务写作概述
1
Chapter
An Overview of Business Writing
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
1. Courtesy
Taking a positive tone b. Avoid using second person when stating
negative ideas
— You made numerous mistakes on this page. (×) — This page contain numerous mistakes. (√) — You keyed a perfect copy. (√)
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone c. Use passive voice to convey negative ideas
— Suburo did not proofread this proposal carefully.
An Overview of Business Writing
I. Functions of Business Writing
Business writing has two functions:
1. To inform 2. To persuade
1
Chapter
An Overview of Business Writing
— Suburo completed the job two months behind the schedule.
— Suburo completed the job two months ahead of the schedule.
— The proposal was not proofread carefully.
Think of examples of negative language you have heard that could be easily be stated using positive words.
1
Chapter
An Overview of Business Writing
1. Courtesy
• 66..wYoeuhr alevteterreocfeMivaeyd1y6ohuars lbeetetenrreocfeMiveady.16.
12
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
— You neglect to indicate the specification…
— Remember to submit… — You will receive your
goods… — Please send the complete
specification…
1
Chapter
An Overview of Business Writing