《商务英语阅读》期末考试试卷-A卷

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商务英语阅读试卷

2014-2015学年第二学期商务英语阅读课程试卷〔A〕一、商务术语英译汉（每题1分，共10分）1. housing and land tax2. agent-service3. business tax4. income tax5. amount deposited6. capital market7. economic stimulus 8. export contract9. foreign currency earnings 10. amount receivable二、商务术语汉译英（每题1分，共10分）1. 承租人2. 资产3. 本地银行4. 出租人5. 损失6. 抵押7. 萧条8. 信用第一9. 公平交易10. 首次公开发行三、商务术语定义匹配（每题1分，共20分）Part one Match the terms in column A with the definitions in column B:A______________________ B________________________________________1)market share A) A group of advisors, originally to a political candidate,for their expertise in particular fields, but now to anydecision makers, whether or not in politics.2)cash drain B) The rate of new product development, which isgetting faster with more severe competition and fastertechnological advancement.3)shareholder wealth C) Percentage or proportion of the total availablemarket or market segment that a product orcompany takes.4)net worth D) A group of executives employed to manage aproject, department, or company with theirparticular expertise or skills.5)management team E) A person, project, business or company thatcontinues to consume large amounts of cash withno end in sight.6)brain trust F) A person or firm that invests in a businessventure, providing capital for start-up orexpansion, and expecting a higher rate of returnthan that for traditional investments.7)balance sheet G) The wealth shareholders get to accrue from theirownership of shares in a firm, which can beincreased by raising either share prices ordividend payments.8)captains of industry H) A financial statement that summarizes acompany's assets, liabilities and shareholders'equity at a specific point in time.9)Venture capitalist I) Total assets minus total liabilities, an importantdeterminant of the value of a company, primarilycomposed of all the money that has been investedand the retained earnings for the duration of its考试时间120分钟适用班级（份数）考试类型题序一二三四五六七八总分分值100得分阅卷人复核人得分得分得分operation.10)product cycle L) A business leader who is especially successfuland powerful and whose means of amassing apersonal fortune contributes substantially to thecountry in some way.Part two Match the terms in column A with the explanations in column B:A B1) bondholder a) A measure of a company's financial health,whichequals cash receipts minus cash payments over agiven period of time.2) creditor b) A financial asset whose value has fallensignificantly and which fails generate cashflowand is worth much less than expected.3) dealership c) An entity (person or institution) that extendscredit by giving another entity permission toborrow money if it is paid back at a later date.4) health-care expenses d) A unit specially organized to work on a singledefined task5) manufacturing capacity e) A business company that is owned or controlledby another larger company6) net cash flow f) A person owning a bond or bonds issued by agovernment or a public company7) bad asset g) Money used for the preservation of mental andphysical health by preventing or treating illnessthrough services offered by the healthprofession8) hot products h) Volume of products or services that can begenerated by a production plant or enterprise ina given period by using current resources.9) subsidiary# i) A business established or operated under anauthorization to sell or distribute a company?sgoods or service in a particular area10) task force j) Products that are extremely populous amongconsumers and normally sell like hot cakes inthe market.四、综合阅读理解（每题2分，共40分）Part oneIn a speech to Morgan Stanley?s s taff during the market turmoil of 2008, John Mack, the firm?sstreet-fighting boss, wondered aloud: “How do you get through chaos?”　Wall Street?s mostblue-blooded firm survived, bloodied, with government help and some timely investments from Asia.The question facing Mr Mack?s successor a s chief executive, James G orman (pictured), an urbane Australian, is equally vexing: how should the 75-year-old firm be reshaped so that it can prosper in apost-crisis world?The answer lies partly in undoing much of the firm?s pre-crisis expansion under Mr Mack intomortgages and other risky, leveraged assets. The balance-sheet has shrunk by about 20%.Proprietary-trading desks have been closed or are being spun off, as are hedge funds. A push into morestable, and capital-light, wealth management and retail brokerage was made through the opportunisticpurchase of 51% of Smith Barney from Citigroup. New people have been brought in to run the firm?skey divisions.It is the biggest voluntary overhaul of any big American financial firm since 2008 (Citi was forcedby regulators to restructure). It sets Morgan Stanley in contrast with its archrival, Goldman Sachs,which doesn?t seem keen to change at all.Executives insist that this does not presage a new Morgan Stanley but merely a rebalancing towardsless volatile, client-facing businesses, many of which, such as merger advice and securities underwriting, were the firm?s bread and butter before it contracted Goldman-envy. The firm has ,cutoff? the bits that made aggressive bets with its own capital, says Mr Gorman. Suspect units included asingle mortgage desk that lost $9.6 billi o n. His mantra is ,originate, distribute and manage capital?, notpunt your own.The ride is proving bumpy. After a good first half of the year, the firm made profits of only $313mfrom continuing operations in the third quarter, down from almost $1 billion a year earlier. Particularly disappointing was the institutional-securities (i.e., investment banking and trading) division, theengine of the group. Its revenues slumped to their lowest since early 2009. An insider jokes thatMorgan?s underperformance relative to Goldman is a public-relations ploy to ensure that the firmremains more popular than its rival. “With the lion?s share of the business being restructured, and new faces at the top, the outlook is unusually uncertain,” says Michael Mayo, an analyst at CLSA, a broker.The firm is in a strong position in retail brokerage. The Smith Barney deal catapulted it to the topspot, with 18,000 brokers and $1.6 trillion in client assets. In a business where scale is important, onlytwo competitors come close: Bank of America/Merrill Lynch and Wells Fargo. “We?re the prettiest gir at the dance,” boasts Mr Gorman. Morgan Stanley Smith Barney (MSSB) not only provides a huge distribution platform—for instance, the firm recently led a stock offering for General Motors—but isalso a useful source of deposits.The division has not been without problems. A lot of leading performers left after the merger, thoughthe rate of departures has since fallen. Fear of losing more talent has kept the brokers? compensationratio at 60%, and the firm?s overall ratio at an uncomfortably high 54%, well above Goldman?s. Butthere is a lot of money to be made if the firm can make its brand as trusted on Main Street as on Wall得分Street. Morgan Stanley?s reputation among blue -chip companies has remained strong, despite its near-death experience and earlier turmoil, such as the controversial merger with Dean Witter in 1997 and subsequent p alace coup in 2005. Morgan heads the global league table for announced mergers and acquisitions this year and is in the top two in equities. It is popular with governments looking to sell shares: recent deals it jointly led include Petrobras and Agricultural Bank of China, as well as GM. “It would take a nuclear weapon to sink a brand as strong as theirs in traditional investment banking,”　says a senior executive at a rival firm.Morgan Stanley is, by contrast, an also-ran in fixed income, a crucial area these days that includes credit, commodities and rates. With 6% of the market, it is less than half the size of the biggest “flow monster ”, Goldman. That matters not least because, as Morgan Stanley?s own analysts point out, thebigger you are in fixed income, the less volatile your returns. The firm is trying to push its share to 8% but Colm Kelleher, who runs sales and trading, acknowledges the scale of the task: “You don?t go from where we are now to being a top three counterparty in a quarter or two.”In asset management, the smallest of the firm?s three main businesses, it will take years to reach its goal of becoming an ,industry leader?, even if all goes to plan. With $273 billion of client money Morgan is a minnow —its eight largest rivals all manage more than $1 trillion. Long run as a collection of silos, asset management has scraped a profit in just two of the past 11 quarters. To jump-start thedivision, Mr Gorman has hired Greg Fleming, a former president of Merrill Lynch, whose past achievements include helping to sell his old firm to Bank of America for far more than anyone else would have paid. Mr Gorman himself is a breath of fresh air. Mr Mack was the investment banker?s investment banker: a charismatic former bond salesman driven by instinct as well as analysis. By comparison, his successor, a former consultant known for his strategic flair, is ,positively Cartesian?, a s a colleague puts it (though sufficiently down-to-earth to be taking boxing lessons). “If J ohn was our wartime leader, James is our peacetime builder,” says Mr Kelleher. Some worry that Mr Mack, now chairman, will meddle, creating tension at the top. He and Mr Gorman profess to get on well, however. There are no signs that Mr Mack, who now spends most of his time with clients, is interfering with strategy. He may have more to say if the share price does not liven up over the next year or so. The firm trades at 20% below its book value, compared with 25% above for Goldman. Analysts want to see clear financial targets. But Mr Gorman will only commit himself to a goal of a ,high -teens? return on equity ,in normal markets?. The target of a 20% pre-tax margin at MSSB by 2012 has been quietly dropped. Another worry is that the increased emphasis on the retail business will, over time, sap the cachet of the more venerable institutional business. “If (investment banking) is no longer your o ne big thing, it can become harder to attract the best people. And it can be insidious, like diabetes,” says a former senior Morgan Stanley man. The firm also needs to work harder to keep big clients sweet. Some have complained that it is ,extremely complicated to do business with?, admits Mr Gorman. To fix that, he has hired a batch of experienced relationship managers, including Merrill Lynch?s K evin Dunleavy, who has an enviable list of hedge-fund contacts. The problems have at least been identified. Insiders talk of a new-found scrappiness: ,a determination that the firm be more than just a survivor,? as Ted Pick, co -head of equities, puts it. The CEO is leading from the front when it comes to wooing clients: he has met more than 400 since taking over in January. And when it comes to managing risk and allocating capital according to risk-adjusted returns, not crude revenues, l essons appear to have been learned. After reeling off numerous initiatives in these areas, Mr Kelleher suggests that the recent crisis will prove to be for Morgan Stanley what the 1994 bond market blow-up was for Goldman: an event so traumatic that it leads to a permanently increased attunement to risk. “In the future we?ll show more discipline in defining the sandboxes we play in,” s ays Mr Gorman. If he keeps to that promise, the firm that was founded during the Great Depression through a spin-off from JP Morgan might one day look back on the Great Recession as a time of rebirth, not just pain. 1）What does James Gorman ,the new chief exetutive, try to do to reshape Morgan Stanley after the crisis? ________ A. Try to get government help and some timely investments from Asia. B. Try to undo much of the firm?s pre -crisis expansion.C. Fire more people to control costs.D. Make more mergers and acquisitions in the world market. 2）Who is Morgan Stanley?s main rival? A. Smith Barney B. CLSAC. Agricultural Bank of ChinaD. Goldman Sachs 3）Which of the following statement about the Smith Barney deal is true? ________ A. After a good first half of the year, the firm made profits of only $313m, down from almost $1 billion a year earlier. B. The deal made no difference to the troubled situation. C. It made Morgan Stanley a superior position in retail brokerage.D. It was particularly disappointing because its revenues slumped to the lowest since early 2009. 4）What is not the problem in Morgan Stanley Smith Barney (MSSB) according to the passage ?__________A. There is a lot of money to be made.B. A lot of leading performers left after the merger.C. The brokers? compensation ratio was too high.D. There was a fear of losing more talent. 5）What does the sentence “It would take a nuclear weapon to sink a brand as strong as theirs in traditional investment banking.” suggest? _________ A. Morgan Stanley is popular with governments looking to sell shares. B. Morgan Stanley?s near-death experience and earlier turmoil are controversial.C. Morgan Stanley has been infamous since the turmoil.D. Morgan Stanley?s reputation has remained strong.6）Is it easy for Morgan Stanley to change the situation from an also-ran to a victor in fixed income?_________A. Sure it is.B. It still needs a long way to go.C. It?s hard to say.D .It?s a big problem.7）What do you know about John Mack, M organ Stanley?s former chief executive? _______A. He is a great bond salesman .B. He is known for his strategic flair.C. He is a wartime leader.D. He is a peacetime builder.8）Which figure is roughly fit to Mr Gorman?s goal on equity in normal markets? ________A. 20%B. 25%C. 18%D. 12%9）What effort has Mr Gorman make to regain Morgan Stanley?s venerable institutional business?________A. He has increased emphasis on the retail business.B. He has hired a batch of experienced relationship managers.C. He has worked harder to keep big clients sweet.D. He has won a list of hedge-fund contacts.10）What does Morgan Stanley plan do in the future according to Mr Gorman? _______A. It will show more discipline in its business dealings.B. It will define more clearly the sandboxes it plays in.C. It will go through a spin-off from J.P. Morgan.D .It will look back on the Great Recession from time to time.Part twoWhat makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It?s true that a special kind of paper is used to make dolla r bills, and they are pretty, but that?s not w hat makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because t he government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn?t h ave to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn?t be worth the paper it?s printed on.1. According to the writer the real reason money is valuable is that everyone believes .A. money is valuableB. gold is valuableC. money is gold2. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .A. they were valuableB. they were used as money in ancient timesC. people liked them3. Paper money was invented .A to take the place of other types of moneyB to be replaced by other types of moneyC in the nineteenth century4. At first people did not have trust in paper money because .A.it was not worth muchB.the paper was not of good qualityC.it looked like an ordinary piece of paper5. People came to accept paper money when .A the government began to issue itB the bank began to issue itC they could exchange it for the same amount of goldPart threeMany private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn?t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, w hether public or private, not usually because o f bad management but because o f the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, t hat I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.1. In the passage, the author appeals to the public to support .A. private higher education in generalB public higher education in generalC. high-quality private universities and colleges2. According to the passage, schools are bad businesses because of .A. the nature of schoolB. poor teachersC. bad management3. What does the phrase “go under” (Par. 2, sentence 3) probably mean?A. have low tuitionB. get into difficultiesC. do a bad job educationally4. Which of the following statements is TRUE?A. There are many cases to indicate that private schools are superior to public schools.B. The author thinks diversity of education is preferable to uniformity of education.C. Each time tuition is raised, the enrollment goes up.5. In the autho r?s opinion, the way that can save private schools lies in .A. full enrollmentB. raising tuitionC. national support 五、翻译（英译汉）（每题10分，共20分）Part oneHow's this for a gripping corporate story line: Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law scandal, an also-ran product lineup, and his own often unpleasant demeanor to become the dominant personality in four distinct industries, a billionaire many times over, and CEO of the most valuable company in Silicon Valley.Part twoWhen the leaders of the Group of Twenty (G20) countries meet in Seoul on November 11th and 12th, there willbe plenty of backstage finger-pointing about t he world?s currency tensions. American officials blame China?s refusal to allow the yuan to rise faster. The Chinese retort that the biggest source of distortion in the global economy is America?s ultra-loose monetary policy得分。

2020-2021商务英语期末试题A卷、答题卡及答案

适用于商务英语专业 20级班共印制份北京XX 职业学院2020 — 2021学年第一学期高职期末考试《剑桥商务英语1》试卷 A 卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1. user-friendliness2. acquire a factory3. management consultant4. place an order5. total sales prices6. cash on delivery7. penalty charges8. mail order9. cash flow 10. personnel department 11.quality product 12. interior design 13.semi-private facilities 14.wine tasting 15.rish assessment Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1. Our cash flow problems meant paying financing costs in the form of interest ____ a loan.2. We can ’t pay __ our supplies.3. Is there a discount if we pay __ cash?4. They offer a discount if we pay__ 10 days.5. It pays to stay loyal __ the brand.6. The bill includes the cost__ labor.7. We’re competing __ other supermarkets. 8. We’re committed __ customer service.9. We should learn to __ responsibility. (承担；肩负起)10. Our company sets up four __________ this year. (分公司)Part III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%) TO: All Heads of Department Re: Waste ManagementIt has come to the boards ’ notice that the company wastes far too __1__ paper in its offices and that not __2__ is being done to address __3__ situation. Therefore, the company has recently drawn up a formal waste management policy for __4__ offices in the group. In the future, __5__ Head of Department will be asked to write a brief waste management report __6__ month. The report will include __7__ detailed information about the previous month’s progress and proposedtargets for __8__ following month. The report will also give __9__ information about current practices for the collection and separation of waste. __10_ expenditure that arises from these reports will be charged to each department’s Health & Safety budget. We would like to thank you for your cooperation in this matter.1 A. many B. much C. plenty2 A. all B. any C. enough3 A. that B. this C. these4 A. all B. each C. any5 A. a B. each C. all6 A. any B. all C. every7 A. much B. enough C. both8 A. this B. that C. the9 A. some B. much C. several10 A. An B.Any C. ThisPart IV Reading ComprehensionDirections: This part is to test your reading ability. You should read the export reports about four job advertisements, and find out which company each sentence 1-7 refer to. Write A, B, C or D for each sentence. You will need to use some of the letters more than once. (14%)ABCD1. A knowledge of computer skills would help you get this job..2. This company likes to promote people from within the firm.3. The successful applicant must be prepared to work long hours in this job.4. Previous experience is not necessary for this job.5. In this job, the official working hours will change from week to week.6. In this job, you would have to report to more than one person.7. This job would be unsuitable if you were looking for long-term employment.Part V WritingDirections ：This part is to test your ability to do practical writing. (16%)Topic OneYou work in the Students ’ Union and you are to write a report concerning the feasibility of English Corner activities in our college. Please pay attention to the format of reports and make sure that your real name does not appear in your report.《剑桥商务英语》答题纸A卷Part I Translation (30%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________11-15 ___________/____________/_____________/_____________/_____________Part II. Sentence Completing (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part III Cloze (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part IV Reading Comprehension (14%)1-5 ___________/____________/_____________/_____________/_____________6-7 ___________/____________Part V Writing (16%)_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________《剑桥商务英语》答案A卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1.用户友好型2.收购工厂3.管理顾问4. 下订单5.总销售价格6.货到付款7.罚金8.邮购9.现金流10.人事部门11.优质产品12.内部设计13.半私人设备14.品酒会15.风险评估Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1-5 on for in within to6-10 of with to shoulder subsidiariesPart III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%)1-5 BCBAB6-10 CCCABPart IV Reading ComprehensionYou will need to use some of the letters more than once. (14%)1-5 ABDBC 6-7 ACPart V WritingDirections：This part is to test your ability to do practical writing. (16%)略。

《商务英语阅读》期末考试试卷-A卷

《商务英语阅读》试题（A 卷）第 1 页共8页《商务英语阅读》试题（A 卷）第 2页共8页教学点：年级：专业：层次: 姓名：学号：座位号:密封线内请不要答题广东外语外贸大学成人高等教育商务英语（专科）2018学年第1学期《商务英语阅读》试题（A 卷）年级：考试形式：闭卷考试时间：90分钟Part I Multiple Choices (15 points, 1 point each) Direction : There are 15 incomplete sentences in this part. For each sentence there are four Choices marked A, B, C and D. Choose the ONE answer that best completes the sentence.1. The fifth generation computers, with artificial intelligence, _______ and perfected now. A. developed B. have developedC. are being developedD. will have been developed 2. Y ou _______ her in her office last Friday; she’s been out of town for two weeks. A. needn’t have seen B. must have seen C. might have seenD. can’t have seen3. She’s always been kind to me – I can’t just turn ______on her now that she needs my help. A. my back B. my head C. my eye D. shoulder4. Careful surveys have indicated that as many as 50 percent of patients do not take drugs _______ directed. A. like B. so C. which D. as5. The _______ goal of the book is to help bridge the gap between research and teaching, particularly the gap between researchers and teachers. A. joint B. intensive C. overall D. decisive6. W e can accept your order _______ payment is made in advance. A. in the belief that B. in order that C. on the excuse that D. on condition that7. The medical experts warned the authorities of the danger of diseases in the _______ of the earthquake. A. consequence B. aftermath C. results D. effect8. Research universities have to keep up with the latest computer and scientific hardware _______ price. A. on account of B. regardless of C. in addition to D. not to mention 9. I am surprised _______ this city is a dull place to live in. A. that you would think B. by what you are thinking C. that you should think D. with what you were thinking 10. Don’t let the child play with scissors _______ he cuts himself. A. in case B. so that C. now that D. only if 11. They always give the vacant seats to _______ comes first. A. whoever B. whomever C. who D. whom12. Doing your homework is a sure way to improve your test scores, and this is especially true _______ itcomes to classroom tests. A. when B. since C. before D. after13. Personal computers are no longer something beyond the ordinary people; they are _______ available these days.A. promptlyB. instantlyC. readilyD. quickly14. Owing to _______ competition among the airlines, travel expenses have been reduced considerably . A. fierce B. strained C. eager D. critical 15. Doctor often ______uneasiness in the people they deal with. A. smell B. sense C. hear D. tough Part II Word Match (15 points, 1 point each) Direction : Match the following words with their definitions within each group of five words. Write Group 11. authentic A. having powers of learning, reasoning or understanding2. commitment B. twist; changing shape3. exaggerate C. a promise or decision to do something4. intelligent D. real; true and accurate5. distortion E. say more than the truth about something Group 26. authority A. basic; central; forming the necessary basis of something7. donate B. something that is considered more important than other matters8. substantial C. the right or ability to control9. priority D. give something for the benefit of others 10. fundamental E. large in size, value or importancePart III Sentence Completion (10 points, 1 point each)1. George is not only a skillful painter, but also a ______ writer. (talent)2. The ________ John to Mary was announced in the newspapers yesterday . (engage)3. I love the movie because the _______ is my favorite. (act)4. _______ to say , this absent-minded professor left his umbrella in the classroom again. (need)5. I'm afraid the girl is a little ________ for her age and height. (weight)《商务英语写阅读》试题（A卷）第 4 页共8页密封线corresponding letter on the Answer Sheet with a single line through the center.Passage 1Every animal is a living radiator — heat formed in its cells is given off through its skin. W arm-blooded animals maintain a steady temperature by constantly replacing lost surface heat; smaller animals, which have more skin for every ounce of body weight, must produce heat faster than bigger ones. Because smaller animals burn fuel faster, scientists say they live faster.The speed at which an animal lives is determined by measuring the rate at which it uses oxygen. A chicken, for example, uses one-half cubic centimeter of oxygen every hour for each gram it weighs. The tiny shrew uses four cubic centimeters of oxygen every hour for each gram it weighs. Because it uses oxygen eight times as fast, it is said that the mouse-like shrew is living eight times as fast as the chicken. The smallest of the warm-blooded creatures, the hummingbird, lives a hundred times as fast as an elephant.There is a limit to how small a warm-blooded animal can be. A mammal or bird that weighed only two and a half grams would starve to death. It would burn up its food too rapidly and would not be able to eat fast enough to supply more fuel.1. The passage says that every animal is a living radiator because it_____.A. produces heat in its body cellsB. burns fuel to produce heatC. sends out heat from its bodiesD. requires oxygen to produce heat2. W arm-blooded animals maintain a steady temperature by_____.A. restoring heat continuallyB. storing heat in their body cellsC. regulating the amount of heat producedD. regulating the amount of heat given off3. The amount of oxygen an animal uses depends on_____.A. how much it weighsB. what food it eatsC. what it is likeD. how long it lives4. An animal weighing less than 2.5 grams would starve because it would not be able to _____.A. get enough oxygenB. maintain its body temperatureC. burn its food fast enoughD. eat fast enough to supply fuel5. What is implied but not stated in the passage?A. There is no limit as to how large a warm-blooded animal can be.B. The hummingbird lives faster than any other warm-blooded creature.C. Small animals have less skin for their body weight than large ones.D. The hummingbird is the smallest of the warm-blooded animals.Passage 2California is a land of variety and contrast. Almost every type of physical land feature, short of arctic ice fields and tropical jungles can be found within its borders. Sharply contrasting types of land often lie very close to one another.People living in Bakersfield, for instance, can visit the Pacific Ocean and the coastal plain, the fertile San Joaquin Valley, the arid Mojave Desert, and the high Sierra Nevada, all within a radius of about 100 miles. In other areas it is possible to go snow skiing in the morning and surfing in the evening of the same day, without having to travel long distances.Contrast abounds in California. The highest point in the United States (outside Alaska) is in California, and so is the lowest point (including Alaska). Mount Whitney, 14 494 feet above sea level, is separated from Death Valley, 282 feet below sea level, by a distance of only 100 miles. The two areas have a difference in altitude of almost three《商务英语阅读》试题（A 卷）第 5 页共8页《商务英语阅读》试题（A 卷）第 2页共8页教学点：年级：专业：层次: 姓名：学号：座位号:密封线内请不要答题miles. California has deep, clear mountain lakes like Lake Tahoe, the deepest in the country, but it also has shallow, salty desert lakes. It has Lake Tulainyo, 12 020 feet above sea level, and the lowest lake in the country, the Salton Sea, 236 feet below sea level. Some of its lakes, like Owens Lake in Death Valley, are not lakes at all; they are dried-up lakebeds. In addition to mountains, lakes, valleys, deserts, and plateaus, California has its Pacific coastline, stretching longer than the coastlines of Oregon and Washington combined. 6. Which of the following is the lowest point in the United States? A. Lake Tulainyo. B. Mojave Desert. C. Death Valley. D . The Salton Sea. 7. Where is the highest point in the United States located? A. Lake Tahoe. B. Sierra Nevada. C. Mount Whitney. D. Alaska. 8. How far away is Death Valley from Mount Whitney? A. About 3 miles. B. Only 100 miles. C. 282 feet. D. 14 494 feet.9. Which of the following is not mentioned in the passage as being within a radius of about 100 miles of Bakersfield? A. The Pacific Ocean. B. San Joaquin Valley. C. Mojave Desert. D. Oregon and Washington.10. Which statement best demonstrates that California is a land of variety and contrast? A. The highest lake in California is Lake Tulainyo. B. It is possible to go surfing and snow skiing in some parts of California without having to travel long distance. C. Sierra Nevada, San Joaquin Valley, Mojave Desert and the Pacific Ocean all lie within a radius of about 100 miles. D. Owens Lake, in Death Valley, is not really a lake at all. Passage 3 Children are a relatively modern invention. Until a few hundred years ago they did not exist. In medieval and Renaissance painting you see pint-sized men and women, wearing grown-up clothes and grown-up expressions, performing grown-up tasks. Children did not exist because the family as we know it had not evolved. Children today not only exist; they have taken over, in no place more than in America, and at no time more than now . It is always Kids’ Country here. Our civilization is child -centered, child-obsessed. A kid’s body is our physical ideal. In Kid’s Country we do not permit middle -age. Thirty is promoted over 50, but 30 knows that soon his time to be overtaken will come. W e are the first society in which parents expect to learn from their children. Such a topsy-turvy (颠倒) situation has come about at least in part because, unlike the rest of the world, ours is an immigrant society , and for immigrant the only hope is in the kids. In the Old Country , that is, Europe, hope was in the farther, and how much wealth he could accumulate and pass along to his children. In the growth pattern of America and its ever-expanding frontier, the young man was ever advised to GO WEST; the far ther was ever inheriting from his son. Kids’ Country may be the inevitable result. Kids’ Country is not all bad. American is the greatest country in the world to grow up in because it is Kids’ Country . W e not only wear kids’ clothes and eat kids’ food; we dream Kids’ dreams and make them come true. It was, after all, a boy’s game to go to the moon. If in the old days children did not exist, it seems equally true today that adults, as a class, have begun to disappear, condemning all of us to remain boys and girls forever, jogging and doing push-ups (俯卧撑) against eternity . 11. The author uses the example of the Renaissance painting to show that _______. A. adults showed less concern for children than we do now B. adults were smaller and thinner at that time, but they still had a lot of work to do C. children looked and acted like adults at that time D. children were not permitted to appear in family paintings at that time 12. In the third paragraph, the Old Country is contrasted with America _______. A. to show differences in family size B. to show differences in attitudes towards family relations C. to sow two kinds of geography D. to show two different kinds of economic relations between generations 13. Going to the moon is an example of _______. A. America’s dreams and creativity B. America’s childish and queer behavior C. why America hasn’t grown up D. why America is considered the greatest country in the world 14. According to the passage, which of the following is true? A. It is very difficult for the middle-aged to live in America. B. America is Kids’ Country because the majority of its people are young and vigorous. C. Kids’ Country was taking shape in America when immigrants poured into the country D. America is more of Kids’ Country tha n any other countries in the world.15. By saying “condemning all of us to remain boys and girls forever, jogging doing push -ups against eternity ,” the author means that _______. A. she thinks people shouldn’t be so concerned about physical fitness B. she feels too old and tired to do such hard exercise C. American society is overemphasizing youth and physical appearance D. what happened to children centuries ago may occur to adults in America soon Passage 4 By far the most common snake in Britain is the adder. In Scotland, in fact, there are no other snakes at all. The adder is also the only British snake with a poisonous bite. It can be found almost anywhere, but prefers sunny hillsides and rough open country , including high ground. In Ireland there are no snakes at all. Most people regard snakebites as a fatal misfortune, but not all bites are serious, and very few are fatal. Sometimes attempts at emergency treatment turn out to be more dangerous than the bite itself, with amateurs heroically , but mistakenly , trying do-it-yourself surgery and other unnecessary measures. All snakes have small teeth, so it follows that all snakes can bite, but only the bite of the adder presents any danger. British snakes are shy animals and are far more frightened of you than you could possibly be of them. The adder will attack only if it feels threatened, as can happen if you take it by surprise and step on it accidentally or if you try to catch it or pick it up, which it dislikes intensely . If it hears you coming, it will normally get out of the way as quickly as it can, but adders cannot move very rapidly and may attack before moving if you are very close. The effect of a bite varies considerably . It depends upon several things, one of which is the body-weight of the person bitten. The bigger the person, the less harmful the bite is likely to be, which is why children suffer far more seriously from snake bites than adults. A healthy person will also have better resistance against the poison. V ery few people actually die from snakebites in Britain, and though these bites can make some people very ill, there are probably just as many cases of bites having little or no effect, as there are of serious illness. 16. Which of the following statements is NOT true?-----------------------《商务英语阅读》试题（A 卷）第 7 页共8页《商务英语写阅读》试题（A 卷）第 8 页共8页密封线A. The adder is the only poisonous snake in Britain.B. In Scotland there are no other snakes except the adder.C. Snake bites seem more dangerous than they actually are.D. People’s attempts at emergency treatment are utterly unnecessary . 17. Adders are most likely to be found _______. A. in wilder parts of Britain and Ireland B. in Scotland and nowhere elseC. on uncultivated land throughout BritainD. in shady fields in England18. W e are told that British snakes are _____. A. afraid of human beings B. poisonous including the adder C. dangerous except the adder D. friendly towards human beings 19. When will the adder not attack you? A. When you try to catch it.B. When you are some distance away from it.C. When you happen to step on it.D. When you try to pick it up.20. If an adder hears you coming, it will usually ______. A. attack you immediately B. disappear very quickly C. wait to frighten you D. move out of the way B. Drunken Drivers.C. Drunken Pedestrian Accidents.D. A Severe Highway Safety Problem.。

商务英语阅读测试试题A

商务英语阅读试题A————————————————————————————————作者：————————————————————————————————日期：商务英语专业商务英语阅读试题APart I Multiple Choice (20 points)Complete the sentences by choosing from the words below each sentence.1. Technical skills performing specialized tasks within the organization.a. are associated withb. differ fromc. are similar to2. Corporate culture is the shared experiences, stories, beliefs, and norms .a. which creates a companyb. that characterize a companyc. whose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company’s auditors are appointed independently by its shareholders, to whom they report. “Whom” represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .a. car companiesb. joints venturesc. capacity level6. Ford intended to V olvos and hoped to use V olvo’s technology to develop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company’s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to fool aroundc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locate10. E-business is about transforming business process and _______ them with Internet technologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems _______ the rest of their business process.a. withb. andc. for14. Accounting firms frequently _________ their audit clients.a. buy management skills fromb. sell consulting services toc. provide audit assignment for15. I went to buy a new tie to _______ this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and _________ every word the manager said.a. made forb. took upc. took down17. The financing of international trade is more complex than that of domestic trade. ‘That’ here means .a. financingb. international tradec. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. more experiencec. education and experience19.Hardly _______ the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new ______ to the top of the mountain.a. approachb. routec. entrancePart II Match (20 points)Section AChoose the correct word or words from the box to complete the passage:the Industrial Revolution customers’ needsthe marketing concept production and sellingthe selling of goods business focusBusiness people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.Section BChoose the correct word or words from the box to complete the following sentences: marketing concept benefitsmoderation discountlabour force26. China is now at the stage of development of building a well-off society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a .29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives, and ______ for workers.Part III Reading comprehension (40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn’t have to back its mo ney with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuableb. gold is valuablec. money is gold32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .a. they were valuableb. they were used as money in ancient timesc. people liked them33. Paper money was invented .a. to take the place of other types of moneyb. to be replaced by other types of moneyc. in the nineteenth century34. At first people did not have trust in paper money because .a. it was not worth muchb. the paper was not of good qualityc. it looked like an ordinary piece of paper35. People came to accept paper money when .a. the government began to issue itb. the bank began to issue itc. they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38. What does the phrase “go under” (Par a. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author’s opinion, the way that can save private schools lies in.a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy’s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percentcomprehension. Students in Minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45 are based on passage 341. According to the passage, the purpose of effective reading with higher speed is most likely to help you ______.a. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42. Which of the following does not describe the types of reading materials mentioned in the second paragraph?a. Those beyond one’s reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrained native speaker at the University of Minnesota reads at ______.a. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in the United Stated have continued to sweep the globe. According to the list of 1998’s most successful movies put together by Variety magazine, U.S. films took the top 39 places; Britain’s The Full Monty came in at number 40. As a consequence, British movie’s market share fell to 14 percent of the home market, while the respective figures for French films were 27 percent in France and 10 percent for German films in Germany. The European Union’s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood’s most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to developsubsidiaries in Europe: Sony’s bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American marketc. European market48. German films have a ten percent share in .a. Franceb. Britishc. German49. Three Men and a Baby was a remake of French comedy. A “remake”means .a. a copyb. a reprintc. reproduction50. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. A Briton means .a. a Britishb. an Italianc. a GermanPart IV Translation (20 points)Translate the following passages into Chinese.Passage 1China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Passage 2The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.。

商务英语阅读试题A1

商务英语专业商务英语阅读试题APart I Multiple Choice (20 points)Complete the sentences by choosing from the words below each sentence.1. Technical skills performing specialized tasks within the organization.a. are associated withb. differ fromc. are similar to2. Corporate culture is the shared experiences, stories, beliefs, and norms .a. which creates a companyb. that characterize a companyc. whose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company‟s auditors are appointed independently by its shareholders, to whom they report. “Whom” represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .a. car companiesb. joints venturesc. capacity level6. Ford intended to V olvos and hoped to use V olvo‟s technology to develop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company‟s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to fool aroundc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locate10. E-business is about transforming business process and _______ them with Internet technologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems _______ the rest of their business process.a. withb. andc. for14. Accounting firms frequently _________ their audit clients.a. buy management skills fromb. sell consulting services toc. provide audit assignment for15. I went to buy a new tie to _______ this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and _________ every word the manager said.a. made forb. took upc. took down17. The financing of international trade is more complex than that of domestic trade. …That‟ here means .a. financingb. international tradec. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. more experiencec. education and experience19.Hardly _______ the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new ______ to the top of the mountain.a. approachb. routec. entrancePart II Match (20 points)Section AChoose the correct word or words from the box to complete the passage:Business people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization‟s goals.Section BChoose the correct word or words from the box to complete the following sentences:26. society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a .29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives, and ______ for workers.Part III Reading comprehension (40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? Yo u could say there is no reason. It‟s true that a special kind of paper is used to make dollar bills, and they are pretty, but that‟s not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn‟t have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn‟t be worth the paper it‟s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuableb. gold is valuablec. money is gold32. The writer of this selection mentioned animals, metals and manufactured productslike jewelry or weapons because .a. they were valuableb. they were used as money in ancient timesc. people liked them33. Paper money was invented .a. to take the place of other types of moneyb. to be replaced by other types of moneyc. in the nineteenth century34. At first people did not have trust in paper money because .a. it was not worth muchb. the paper was not of good qualityc. it looked like an ordinary piece of paper35. People came to accept paper money when .a. the government began to issue itb. the bank began to issue itc. they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn‟t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38. What does the phrase “go under” (Par a. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author‟s opinion, the way that can save privat e schools lies in .a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy‟s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lessons, thereading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45 are based on passage 341. According to the passage, the purpose of effective reading with higher speed is most likely to help you ______.a. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42. Which of the following does not describe the types of reading materials mentioned in the second paragraph?a. Those beyond one‟s reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrained native speaker at the University of Minnesota reads at ______.a. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in the United Stated have continued to sweep the globe. According to the list of 1998‟s most successful movies put together by Variety magazine, U.S. films took the top 39 places; Britain‟s The Full Monty came in at number 40. As a consequence, British movie‟s market share fell to 14 percent of the home market, while the respective figures for French films were 27 percent in France and 10 percent for German films in Germany. The European Union‟s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood‟s most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: Sony‟s bridge in London, Miramax in Berlin, and WarnerBrothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American marketc. European market48. German films have a ten percent share in .a. Franceb. Britishc. German49. Three Men and a Baby was a remake of French comedy. A “remake”means .a. a copyb. a reprintc. reproduction50. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. A Briton means .a. a Britishb. an Italianc. a GermanPart IV Translation (20 points)Translate the following passages into Chinese.Passage 1China‟s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Passage 2The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.。

商务英语阅读期末考试

《商务英语阅读》期末考试试卷任课教师朱维学生姓名一、改错（2’×10=20’）:A．在下面这段话中，有的句子中有多余的单词，有的句子完全正确。

找出句子中多余的．．．单词，并将它．．写在句子后面的括号中。

在正确的句子后面打√。

（2’×5=10’）The competition, which there is held every two years, is organized by the International （）Training Organization. All U.K. competitors qualify for the team by getting through （）a tough national competition. Their backgrounds are vary from arts to sciences, （）and students to the self-employed. Since they do not know which skill area they （）will be tested in, they must to train for everything before the start of the competition. （）B．在下面这段话中，每一．．．．．．写．．句．都有错用的单词，找出句子中错误的．．．单词，并将正确的单词在句子后面的括号中。

（2’×5=10’）Before you start a business, it is importance to undertake market research （）and to assess the results with great care: you need to finding out about your （）potential customers and the state of the market, included your competitors. （）The more detailed your market research are, the more profitable your business is （）likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.（）二、完形填空（1’×15=15’）Employment Opportunities for Graduates with the Provincial Bank. The Provincial Bank is one of the biggest financial institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (1) a household name. Almost 4,000 of these employees (2) managerial or executive positions. The bank has an outstanding (3) of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (4). The bank's comprehensive training programme concentrates on (5) the most important skills that graduates need in order to (6) early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (7) courses in management skills. They also receive training in order to increase their knowledge of the bank's (8). The bank supports (9) of staff who wish to take professional examinations, and its Graduate Training Scheme is (10) to the nationally recognized Diploma in Management. Obviously the quality of its mangers is of (11) importance to the bank's performance. It welcomes good graduates in any subject area, (12) they can demonstrate the ability to influence events, and have the potential to (13) both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (14) to work in other parts of the bank and can (15) a varied and flexible working life.（）1 A opened B entered C turned D become（）2 A hold B do C keep D own（）3 A career B catalogue C record D experience（）4 A area B trade C record D market（）5 A making B reaching C developing D heightening（）6 A present B treat C deal D handle（）7 A observing B attending C involving D staying（）8 A services B goods C creations D abilities（）9 A colleague B members C people D persons（）10 A qualified B combined C fastened D linked（）11 A main B vital C necessary D superior（）12 A therefore B thus C provided D only（）13 A succeed B realize C gain D overcome（）14 A choice B chance C likelihood D probability（）15 A forecast B believe C suppose D expect三、英译汉（14’）1、The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.（2’）2、Fewer American workers will get pay rises in the next few months than at any time for the past 30 years. Instead, at one company in 20, wages have been declining, and at three-quarters pay is flat.（2’）3、In recent years, with the increase in globalization and diversity in the workplace, cross cultural management has become an important element of organizational life.（2’）4、The style of the ad is also important, because comparative ads, while acceptable and even common in the United States and Canada, are less commonly used in the United Kingdom, un acceptable in Japan, and illegal in India and Brazil.（4’）5、Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages is greatest——ie, in which it has a comparative advantage——and importing the rest.（4’）四、阅读（3’×17=51’）A．请根据A、B、C、D四个段落，找出1-7这7个句子所指的工作范围，在括号中用A、B、C、D注明，字母可重复使用。

2017-2018商务英语期末考试(A)卷参考答案及评分标准

浙江汽车职业技术学院2017—2018学年第一学期《综合英语》期末试卷(A)参考答案及评分标准Ⅰ、V ocabulary：please explain the meaning of the following words(20分)1、Producer2、Wholesaler3、Customer4、Retailer5、Warehouse6、Consumer7、Competitor8、Customs9、Port 10、Clothing THE ANSWERS WILL V ARYⅡ、Grammar:complete the sentences with I’ll and a suitable verb(10分)1、I’ll tell2、I’ll call/ring/photo3、I’ll look/ take a look4、I’ll carry5、I’ll postⅢ、In each line there is one wrong word.For each numbered line (1-5) write the correct word in the space on your Answer Sheet.(20分）1. every是多余,应删掉.2. that是多余,应删掉.3. 没有多余的词.4.没有多余的词. 5. up是多余,应删掉.Ⅳ、Look at the sentences below and at the five managers’ comments on leadership on the opposite page.Questions1-8（16分）1-8CBDCEEAⅤ、Writing（26分）Y ou have to write a report for a client,but you colleague has not sent you his data yet.Y ou must write a note to your colleague:1.t elling him that he is late.2.R emanding him of why you need the data.3.G iving him a data by which he must send his data.4.W rite 30-40 words.。

2009-2010年度第一学期07级商务英语精读期末考试试卷

广东女子职业技术学院2009——2010学年第一学期《商务英语精读》试题（考试时间：100 分钟）闭卷任课老师：马旭玲胡安娜适用班级：07上海实习同学专业班级：学号：姓名：评分：PART ONELook at questions 1-5 and find the correct sentence for each question and then mark one letter (A, B or C) on your Answer Sheet.1A) If you want information about numbers that have changed, contact Ext. 8286. B) If any information in this directory is incorrect, contact Ext. 8286. C) If you need a different directory, contact Ext. 8286. 2This means that you mustA) pay the supplier as soon as you receive the goods. B) open an account with the supplier. C) send the supplier cash for the goods. 3To get the discount, you mustA) receive the goods within thirty days.B) deliver the goods within thirty days. C) pay for the goods within thirty days. 4You will have to pay delivery charges on A) goods worth more than $75.00. B) goods sent express. C) goods sent overseas. 5You can get a refund if A) you show your receipt.B) you return the biscuits to the store. C) the biscuits made you ill.PART TWO*Look at the charts below. They show company sales. *Which chart does each sentence (6-10) describe?*For each sentence, mark one letter (A-E) on your ANSWER SHEET *Do not use any letter more than once.6. Sales didn’t change from 1998-2000.7. There was hardly any change in the sales throughout the period except for a slight rise on1999.8. Sales fell in 1999 and rose again to reach the 1998 sales.9. Sales increased steadily from 1998-2000.10. Sales fluctuated from 1998-2000.ABCDEPART THREE*Read this advertisement.*Choose the best word to fill each gap.* For each question (11-25) mark one letter (A , B ,C ,D)on your ANSWER SHEET.*One answer has been given as an example.Too much to read! It‘s impossible to find time to read today\’s top business books-and thousands are published each year. Yet not keeping up with those books could be a serious-and expensive mistake. Often the ideas and insights they . . . example . . . are available nowhere else. But how can you even. . . .11. . . which titles are worthwhile-let alone find time to read them?For tunately, there‘s a ...12. …: Soundview Executive Book S ummaries. It really . . . 13…In fact, it’s . . . 14. ... to work. It is ingenious and essential. Every month, you . . . 15 . . two or three quick reading, time saving . . .16. . . of the best new business books. Each contains all the key points in the . . . 17. . . book. The big difference, instead of 200 to 500 pages ,the summary is only & pages. Instead of . . . 18.. . five ,ten or more hours to read ,it takes just 15 minutes.Of the thousands of business books . . .19. . . annually, only a . .. 20. .. .are really worth reading. To save your time, our Editorial Board goes over them all . . . 21. .. .90%. Our standards are . . . 22. ..., and the criteria rigorous.When a book meets all our tests, we prepare a Summary, instead of a review or a digest. You get a skillful distillation that preserves the content ad spirit of the. . . 23. . .books . The titles cover every. . . 24. . ..of concern to business peop le today. There‘s . . . 25. . . .else like Soundview Executive Book Summaries.Example:A. expressB. understandC. containD. findAnswer: C11 . A. see B. know C. ask D. answer12. A. answer B. solution C. question D. problem13. A. works B. costs C. sells D. buys14. A. guarded B. granted C. guided D. guaranteed15. A. pay B. send C. receive D. buy16. A. titles B. summaries C. names D. prices17. A. original B. first C. same D. another18. A. spending B. costing C. taking D. sitting19. A. publicized B. polished C. published D. popularized20. A. dozen B. little C. handful D. couple21. A. choosing B. eliminating C. writing D. publishing22. A. high B. low C. expensive D. cheap23. A. entire B. tired C. entering D. old24. A. word B. subject C. sentence D. idea25. A. something B. anything C. all D. nothing PART FOURRead the following phrases in Column A and Column B, then match each English phrase in Column A with the proper Chinese one in Column B.26band consultants 27 savings account28 telecommunications tarriff 29 set-up costs30 managing director 31 annual report32 restructuring programme 33 route of disposal34 product life cycle 35. risk assessment36. expenses claim sheet 37. travel expenses38. consolidation 39. flexible benefits40. accident insurance 41. base pay42. marketing mix 43. promotional gift44. expected returns 45. know-howA合并B意外伤害保险C排放途径D总经理E产品生命周期F年度报告G营销组合H重组计划I品牌顾问公司J报销单K弹性福利制度L促销礼品M公司筹建成本N差旅费O基本工资P预期收益Q风险评估R储蓄帐户S通讯费T专业技术PART FIVEComplete each sentence with the correct form of the word in capital letters. Write your answers on your ANSWER SHEET.46. RECOMMENDThe ____ retail price is $24 a unit.47. FINALWe will ____ the order details by the end of next week.48. DELIVERCan I arrange ____ on 6 May?49. MEASUREI think we’ll have to change the ____ for the new catalogue.50. SUPPLYWe deal with a number of Italian ____.51. SATISFYCustomer ____ is high.52. LOCATEThe restaurant is ____ in the center of London.53. COMFORTThe seats are extremely ____.54. CLEANRestaurant ____ and speed of service are important criteria.55. ENTERTAINPerhaps we should organize some ____ for our visitors.PART SIXYou are the owner of a clothing factory. A customer has sent you a letter summarizing a recent negotiation. You have written some notes on the letter. Write a 120-140 word replay to the buyer using the letter and your notes.Write your answers on your ANSWER SHEET. Do not include addresses.Mrs. P MirzaLahore Textiles6 Ocean RoadLahoreDear ParveenIt was good to see you again last week and we are delighted that your silk blouses will be included in your winter catalogue. (So are we!)As promised, listed below are the points agreed at the meeting.1 The contract is for the Sheba range of silk blouses in three colors. (Which colors?)2 You will grant us exclusive import rights for the blouses in the UK.3 The quantity will be 5,000 pieces, with a further option of 3,000. (We agreed 4,000?)4 The price per piece will be $5.65 for the first 5,000. You will confirm the price for the optional 3,000 pieces. ($5.25 for the optional pieces)5 Payment will be by letter of credit.6 The initial order will be ready ex factory by 1 August 1999.(not possible-15th at the earliest)I trust you will find this in order. I look forward to your written confirmation in due course. Best regardsStephanie PowellChief Purchaser广东女子职业技术学院2009 ——2010 学年第一学期《商务英语精读》试题（A）卷闭卷（考试时间：100 分钟）任课老师：马旭玲胡安娜适用班级：07上海实习同学专业班级：学号：姓名：评分：PART ONE---PART THREE (25*2=50%)PART ONE 1-5 ____ ____ ____ ____ ____PART TWO 6-10 ____ ____ ____ ____ ____PART THREE 11-15 ____ ____ ____ ____ ____16-20 ____ ____ ____ ____ ____21-25 ____ ____ ____ ____ ____PART FOUR (20*2=20%)26-30 ____ ____ ____ ____ ____ ____31-35 ____ ____ ____ ____ ____ ____36-40 ____ ____ ____ ____ ____ ____41-45 ____ ____ ____ ____ ____ ____PART FIVE(10*1=10%)46___________47___________48___________49___________50__________ 51___________52___________53___________54___________55_________PART SEVEN (20%)____________________________________________________________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________。

8127商务英语阅读试题A必备学习

试卷编号：8127 座位号浙江广播电视大学2006年春季学期期末考试《商务英语阅读》试题2006年7月Part I Multiple choiceComplete the sentences by choosing from the words below each sentence （每小题1分，共20分）1. The continued prosperity needs ___________.A. managementB. corporationC. innovation2. Asian car companies ________ to attract the discerning western buyers. A. develop cheaper carsB. produce competitive advantagesC. turn to efficient methods3. Accounting firms frequently _________ their audit clients. A. buy management skills from B. sell consulting services to C. provide audit assignment for4. The person who is responsible for an individual bank is called _______. A. bank manager B. financial advisor C. accountant5. _______ means using the Internet and a website to promote products or services. A. On-line support B. Web supportC. Advertising on the web6. Mass media promotion aims to influence public perception, not only target _____. A. competitors B. consumers C. products7. Owing to both domestic circumstances and foreign influences, ______ is no longer the principal contradiction.A. production levelB. class struggleC. socialist construction8. Some organizations can completely redefine ______ they conduct business to achieve superior competitive advantage.A. whatB. whenC. how9. By studying business, you can become ______ and investor and be a better employee. A. informed a consumer more B. informing more consumers C. a more informed consumer10. The factors of supply and demand generally ______ the price that consumers pay producers for goods and services.A. add toB. influenceC. cut down 11. Markets are ______ as consumer and industrial markets.A. classifiedB. classifyingC. classifies12. The ______ could be the precursor to a potential global monetary unit in the second half of the 21th century.A. euro monetary unitB. American dollarC. pound sterling13. International business encompasses all business activities that involve _______. A. exchange within national boundaries B. exchanges outside national boundaries C. exchanges across national boundaries14. A nation ’s ______ is the difference between the flow of money into and out of the nation. A. balance of trade B. balance of payments C. payment of balance15. Labeling provides customers with product information, some of which is required by _____. A. law B. customer C. company16. Human resources management decisions and policies should be based ________. A. on the requirements of a job B. by the job ’s requirements C. to a job management17. The four types of corporate culture illustrate the relationship of ______. A. employees and how they look at their organizations. B. cultures and familyC. incubator and businesses18. Managers hired away from other firms may bring new ideas but may ____ existing employees.A. isolate themselves fromB. integrated themselves withC. turn to19. Organizational charts show employees where they _____.A. start their workB. report to the bossC. fit into the company’s operation20. The funds needed to operate an enterprise are referred to as _______.A. capitalB. resourcesC. laborPart II Match（每小题2分，共20分）Section AChoose the correct word or words from the box to complete the passageA firm can enter international markets in several ways. It may license a foreign firm to produce and market its products. It may export its products and sell them through foreign 21 or its own sales organization. It may 22 a joint venture with a foreign firm. It may establish its own foreign 23 . Or it may develop into a 24 enterprise. Generally, each of these methods represent a deeper involvement in international business than those that 25 it in this list.Section BChoose the correct word or words from the box to complete the following sentences26. Can you check that the figures have been entered correctly in the .27. There was a dramatic in sales to the USA between 1997 and 2000.28. Topset policies, formulate strategies, polices and decisions.29. Selling something at a reduced price is called giving a .30. E-business is about transforming business processes and integrating them with.Part III Reading comprehension（每小题2分，共40分）Passage 1Richard Brasher, commercial director of Tesco’s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group’s chief executive, Terry Leahy.Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets.Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues.Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots’ core business.Questions 31-35 are based on passage 131. Boots, according to the passage, is _______.A. a personB. a supermarketC. a hotelD. a factory32. Richard Brasher is to ________.A. become chief executiveB. be on a shortlistC. be a high-flierD.work within Tesco33. Brasher is _______.A. scolded badly by Terry LeahyB. highly assessed by Tesco’s chief executiveC. valued greatly by TescoD.understood by Tesco34. Sainsbury is a ________.A. person who worked with BootsB. business that wants to work with BootsC. supermarket that has developed its own program all the timeD. supermarket that stopped cooperation with Boots35. It seems that ________.A. a lot of people left BootsB. Boots is thriving quicklyC. Boots has decided to reformD. Some senior staff have left or will leave BootsPassage 2Large companies need a way to reach the savings of the public at large. The same problem , on a smaller scale, faces practically every company trying to develop new products and create new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock Exchange. By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money.Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The Government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they, too, come to the Stock Exchange.There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance. Questions 36-40 are based on passage 236. Almost all companies involved in new production and development must .A. rely on their own financial resourcesB. persuade the banks to provide long-term financeC. depend on the population as a whole for financeD. borrow large sums of money from friends and people they know37. The money which enables these companies to go ahead with their projects is .A. repaid to its original owners as soon as possibleB. raised by the selling of shares in the companiesC. exchanged for part ownership in the Stock ExchangeD. invested in different companies on the Stock Exchange38. When the savers want their money back they .A. ask another company to obtain their money for themB. look for other people to borrow money fromC. put their shares in the company back on the marketD. transfer their money to a more successful company39. All the essential services on which we depend are .A. run by the Government or our local authoritiesB. financed wholly by the rates and taxesC. in constant need of financial supportD. unable to provide for the needs of the population40. The Stock Exchange makes it possible for the Government, local authorities and nationalized industries .A. to borrow as much as they wishB. to make certain everybody saves moneyC. to raise money to finance new developmentsD. to make certain everybody lends money to themPassage 3They are among the 250,000 people under the age of 25 who are out of work in the Netherlands, a group that accounts for 40 percent of the nation’s unemployed. A storm of anger boils up at the government sponsored youth center, even among those who are continuing their studies.“We study for jobs that don’t exist,” Nicollete Steggerda, 23, said.After three decades of prosperity, unemployment among 10 member nations of the European community has exceeded 11 percent, affecting a total of million people, and the number is climbing.The bitter disappointment long expressed by British youths is spreading across the continent. The title of a rock song “No Future”can now be seen written on the brick walls of closed factories in Belgium and France.Recent surveys have found that the increasing argument in the last few years over the deployment in Europe of North Atlantic Treaty Organization missiles and the possibility of nuclear war has clouded European youths’ confidence in the future.One form of protest tends to put the responsibility for a country’s economic troubles on the large numbers of “guest workers”from Third World nations, people welcomed in Western Europe in the years of prosperity.Young Europeans, brought up in an extended period of economic success and general stability, seem to resemble Americans more than they do their own parents. Material enjoyment has given them a sense of expectation, event the right to a standard of living that they see around them.“And so we pass the days at the discos, or meet people at the cafe, and sit and stare.” said Isabella Gaulat. “There is usually not much conversation. You look for happiness. Sometimes you even find it.”Questions 41-45 are based on passage 341. What Nicollete Stegerda said in paragraph 2 means that _______.A. school education is not sufficientB. what the students learn more than necessaryC. the students cannot get work after graduationD. the students’ aim in study is not clear42. Which of the following is definitely true, according to the passage?A. The young people are studying too hard.B. The courses in the youth center are too difficult.C. The government financed the establishment of job-oriented schoolD. The tests given to the youngsters are too difficult43. Which of the following statements is not true?A. The rock song “No Future” expresses the European youths’ disappointmentB. European youths did not expect such a widespread unemploymentC. European youths worry that a new world war might break out in the future.D. Almost half of the guest workers in Western Europe are unemployed now.44. British youths ______.A. are trying to find work on the continentB. are sympathetic with the unemployed on the continentC. show their concern for unemployment in France and BelgiumD. have been the first to show their disappointment over joblessness45. It seems that young Europeans ________.A. look upon life as their elders doB. are more like American that their elders in their way of thinkingC. look more like Americans than their eldersD. expect more from Americans than from their eldersPassage 4There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who want to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agence over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way of administering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.Questions 46-50 are based on passage 446. What is the main purpose of the passage?A. To outline contrasting types of economic system.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.47. In the second paragraph, the word ‘real’ in ‘real goods’ could best be replaced by which ofthe following?A. high qualityB. concreteC. utterD. authentic48. According to the passage, a barter economy can lead to_________.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders49. According to the passage, who has the greatest degree of control in an administered system?A. Individual householdsB. Small businessesC. Major corporationsD. The government50. Which of the following is NOT mentioned by the author as a criterion for determining aperson’s place in a traditional society?A. Family backgroundB. AgeC. Religious beliefsD. CustomPart IV TranslationTranslate the following passages into Chinese（每小题10分，共20分）Passage 1In contrast, a tariff is a tax charged on imported products. Tariffs directly affect the prices of products, effectively raising the price of imports to consumers who must pay not only for the products but also for the tariff. Tariffs may take either of two forms. A revenue tariff is imposed strictly to raise money for the government. But most tariffs in effect today are protectionist tariffs meant to discourage the import of a particular product.Passage 2Cultural or workplace diversity refers to the differences among people in a work force to race, ethnicity, and gender. With the increase of women, minorities, and immigrants entering the . work force, management is posed with both challenges and competitive advantages. Some organizations are implementing diversity-training programs and working to keep cultural diversity alive. With the proper guidance and management, a culturally diverse organization can prove to be beneficial to all involved.英语作文常用谚语、俗语1、A liar is not believed when he speaks the truth. 说谎者即使讲真话也没人相信。

《商务英语》考试试卷A及答案

《商务英语》考试试卷A适用专业：Part ⅠMacth the following words on the left with the correctChinese translations on the right. （3 points each, 30 points in all ）Words Chinese Translations 1. Containerization A.运费 2. Line B.多式联运 3. Charter vessels C.集装化式运输 4. take on cargo D 第三方物流 5. container terminal E 管道运输 6.FCL F 包船 7. freight G 整箱货 8. Pipelines H 接货 9. Inter-mode transportation I 集装箱中转站 10. TPLJ 航线Part ⅡReading comprehension （5 points each, 50 points in Text AMr. Grey was the manager of a small office in London. He lived in the country, and came up to work by train. He liked walking from the station to his office unless it was raining, because it gave him some exercise.One morning he was walking along the street when a stranger stopped him and said to him, “You may not remember me, sir, but seven years ago I came to London without a penny in my pockets, I stopped you in this street and asked you to lend me some money, and you lent me £ 5, because you said you were willing to take a chance so as to give a man a start on the way to success.”Mr Grey thought for a few minutes and then said, “Yes, I remember you.Go on with your story!” “Well,” answered the stranger, “are you still willing to take a chance?”1. How did Mr. Grey get to his office? A. He went up to work by train. B. He walked to his office.C. He went to his office on foot unless it rained.D. He usually took a train to the station and then walked to his office if the weather was fine.2. Mr Grey liked walking to his office because ________.A. he couldn’t afford the busesB. he wanted to save moneyC. he wanted to keep in good healthD. he could do some exercises on the way 3. Mr. Grey had been willing to lend money to a stranger in order to_______A. give him a start in lifeB. help him on the way to successC. make him richD. gain more money4. One morning the stranger recognized Mr. Grey, and_______A. wanted to return Mr. Grey the moneyB. again asked Mr. Grey for moneyC. would like to make friends with himD. told Mr. Grey that he had been successful since thenText B“Intercultural（跨文化的）Communication” is communication between members of different cultures. This definition is simple, but the process is complex. Intercultural communication involves differing perceptions, attitudes, and interpretations. We know that even two people from the same culture can have communication problems. People can intentionally hurt each other by something they say or do. Isn’t it logical, then, that communication problems can be compounded among people who do not have the benefit of shared experiences (such as language and culture)?Cultures do not communicate; individuals do. Everyone has a unique style of communication, but cultures determine a general style of communication for their members. The relationship of the individual to his culture is analogous（类似的，相似的）to an actor and his director. The actor puts his own personality into his acting but is nevertheless influenced by the director. We are not always aware of the subtle influence of our culture. Likewise, we may not perceive that others are influenced by their cultures as well.Problems and misinterpretations do not result every time members from two cultures communicate. However, when cultural conflicts do arise, they may be perceived as personal rather than cultural. In the following example it is a cultural misunderstanding that create negative feelings and confusion:A young woman from one culture is looking out of the window and sees a male acquaintance from another culture. He signals to her by puckering（缩拢）his lips. She quickly looks away from the window. Later she ignores him. He is confused and she is angry.The misunderstanding was due to the woman’s failure to understand the man’s nonverbal signal. In her culture, his gesture conveys a sexual advance. According to his culture, he was only saying（nonverbally）, “Oh, there you are. I’ve been looking for you.”The woman’s misinterpretation resulted in her angry reaction and his confusion. If the two had known more about each other’s nonverbal cues, they could have avoided the cultural conflict.Some misunderstandings are insignificant and can be easily ignored or remedied. Other conflicts are more serious in that they can cause misinterpretations and create persistent negative attitudes toward foreigners.Difficulties in intercultural communication arise when there is little or no awareness of divergent cultural values and beliefs. In cross-cultural interaction, speakers sometimes assume that what they believe is right, because they have grown up thinking their way is the best. This ethnocentric（种族中心主义的）assumption can result in negative judgments about other cultures. Another manifestation（表现）of ethnocentric attitudes is that people become critical of individuals from different cultures.Sometimes negative reactions do not result from actual interaction but rather from the fixed, preconceived beliefs we have about other people. These over generalized beliefs or “stereotypes”frequently shape people’s perceptions of each other.Stereotypes originate and develop from numerous sources such as jokes, textbooks, movies, and television. Movies about cowboys and Indians portray cowboys as “civilized” and Indians as wild and “primitive.” A child who knows about the American Indians only through watching these movies will have a distorted（扭曲的）and false image of this group of people. Stereotypes perpetuate inaccuracies about religious, racial and cultural groups.Stereotyped beliefs prevent us from seeing people as individual with unique characteristics. Negative stereotypes lead to prejudice: suspicion, intolerance, or hatred of other cultural groups.Cultural conflicts occur as a result of misinterpretations, ethnocentrism, stereotypes and prejudice. Preventing these conflicts is possible with increased awareness of our own attitudes as well as sensitivity to cross-cultural differences. Developing intercultural sensitivity does not mean that we need to lose our cultural identities—but rather that we recognize cultural influences within ourselves andwithin others.5. Which of the following is not involved in intercultural communication?A.Perceptions.B.Attitudes.C.Memories.D.Interpretations.6. The influence of a culture on the people is ______________.A.extremely obviousB.quite subtleC.most noticeableD.very little7.Sometimes a cultural conflict may be regarded as _____________.A.a difficult problemB. a confusing problemC. a group conflictD.a person-to-person conflict8. From the example given in the passage, we can see that the woman got angry with the man because ______________.A.she hated himB.she misunderstood himC.he made a terrible mistakeD.he humiliated her9. According to the passage, intercultural communication can be difficult because people from different cultures do not _________________.A.have the knowledge of foreign languagesB.have a foreign educational backgroundC.accept foreign ideasD.share similar cultural values and beliefs10. According to the passage, cultural conflicts can be prevented by ___________.A.losing one’s own cultural identityB.increasing people’s sensitivity to cross-cultural differencesC.learning something about foreign countriesD.removing traditional ideas from people’s mindsPart ⅢTranslate the following sentences into Chinese (5 points1.The T-shirt are duly packed and the packages are marked according to the buyer’sinstructions.2.Richer countries, for instance, tend to have preferential access to capital markets,to attract more FDI,and to be more resilient than poorer countries in according to shifts in global commodity markets.3.The realization that many overall markets are made up of significantly differentgroups of submarket has been one of the most important developments in the history of marketing.4.Deepening institutional reform and transforming the function of government.试卷A答案：Part ⅠPart ⅡPart Ⅲ1、t恤已按要求打包并且按照买方的说明在包裹上做了标注。

商务英语期末试题与答案

《商务英语》期末试题与答案1、FOB(Free On Board)：船上交货2、 CIF(Cost、 Insurance and Freight)：成本、保险费加运费3、L/C：信用证（Letter of Credit，L/C）4、B/L：提单（Bill of Lading,B/L）5、D/P，Documents against Payment 付款交单6、 D/A 全称为documents against acceptance 承兑交单Translate the following Chinese into English:1.请随时向我方报告下列货物的最新价格。

Please keep us informed of the latest quotation for the following items.2.我方打算按照当前的国际市场价格给你报个价。

We are prepared to give you a quotation which is based upon the prevailing international market price.3.很遗憾，我们的价格与你方还盘之间的差距太大。

I’m sorry the difference between our price and your counteroffer is too wide. 4.能不能互相让步我想我们双方都坚持自己的价格是不明智的。

How about meeting each other half way? I don’t think it wise for either of us to insist on his own price.5.我们不能做这笔交易因为卖方提价百分之五并降低数量百分之二十五。

We cannot do the business, because the sellers have increased their price by 5% and reduced the quantity by 25%.6.关于价格问题，我认为在购买商品时，应该考虑的不仅是价格，还有品质。

商务英语A卷期末考试复习题及参考答案

and 20 worldwide even the biggest corporations are dominated by the culture home country.‘Outside that handful, Mr Bryan panids are very
German, or very British, or American. One big difference with American companies is they think globalization means Americanizing the world. Others don't have that arrogane. If top management all come from the home country, that makes it much more difficult to attract and keep a global pool of tale.
商务英语A卷 --复习资料
一、 Translate the following words and phrases into Chinese英译汉题
1、 registration 参考答案：注册
2、 cabin pressure 参考答案：仓压
3、 first class ticket 参考答案：优等仓机票
A. Home country. B. fundamental problem. C. Management consultant. D. Intuitive approach.
参考答案： B
5、 The most suitable title for this passage may be
A. Corporate Culture B. National Characteristics C. International Integrity D. Corporate Culture and National Characteristics

《商务英语阅读》期末考试试卷附答案

《商务英语阅读》期末考试试卷附答案Ⅰ)Match each one on the left with its correct meaning on the right（2*10=20）1.motivation A. to make continual efforts to gain sth.2. pursue B. the action of obtaining, esp. by efforts of careful attention.3. mark up C. which by is its nature can not be known by senses, notclear and certain, not real.4. procurement D. the goods (freight) carried by a ship, plane or vehicle.5. intangible E. the amount by which a price is raised.6. cargo F. profit, interest.7. royalty G. the net value of assets or interest, invest.8. equity股本，资产净值H. not needing other things or people, taking decisions alone.9. yield 投资收益，回报I. a share of the profits.10. independent J. need or purpose.Ⅱ)Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.（12*3=36）A. orientationB. diversifyC. seek outD. differentiate…fromE. take advantage ofF. undergoG. bring aboutH. correspondI. abandon J. amount to K. Come after L. approach1.That factory is trying to its products to sell in different markets.2. A successful businessman is always skilled in every possible opportunity.3. Reforming and opening to the world has great changes in our lives.4. Can you this kind of operating the others?5. Private firm going in for international business have a profit6. He his company and family and went away with all the money.7. The of winter brings cold weather.8. The manager’s words a refusal to the proposal.9. Company is always the best way to gain more while cost less.10. The city has many changes during the last ten years.11. Direct investment usually a firm has experience in exporting or importing.12. The goods don’t to the list of these I ordered.Ⅲ)Translate the following sentences into English.（44分）1.国际贸易有助于所有的国家促进经济的发展。

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