电子商务的基本模式和基本理论

电子商务的基本模式和基本理论——电子商务下的管理理论创新

企业管理9927班刘笑

摘要

本文在阐述企业管理任务由传统管理向注重企业人力资源、信息资源、客户关系管理和物流管理、供应链管理的转变的基础上，研究企业运用电子商务进行管理创新的过程之中，在知识、供应链、库存、生产流程、客户关系、财务、人力资源和全面企业管理等方面的管理创新。在企业管理理论的动态创新过程中，企业应与客户在网络上直接交流，对客户需求做出快速响应，并为客户提供高质量的个性化服务，以适应新世纪复杂多变的国际环境的挑战，在发展中求得生存空间。

关键字电子商务管理理论管理创新

ABSTRACTS

The enterprise management mission has changed from tradition management to paying attention to enterprise manpower resources, information resources, customer relation manage, material flow manage and the management of supply chain. On the basis of expounding the transitions, this text studies the management innovation in knowledge, supply chain, stock, producing the flow, customer's relation, financial affairs, manpower resources and overall business administration, during studying the innovation of using e- business. While the trends of the management theory of the enterprise are innovative, the enterprise needs to communicate with the customer directly in the network, respond customer's demand fast, and offer the high-quality individualization service, in order to adapt to the challenge of the complicated and changeable international environment in the new century, thus could try to achieve the living space.

Keywords: e- business

management theory

management innovation

目录

摘要..................................................................................................................... I 目录.................................................................................................................... II 一、引言........................................................................................................... １

1．问题的提出......................................................................................... １2．研究思路与方法................................................................................. １3．文章结构与目标................................................................................. １二、我国企业管理任务的转变....................................................................... ２

1．由传统管理向注重企业人力资源的转变......................................... ２2．由传统管理向注重企业信息资源管理的转变................................. ２3．由传统管理向注重客户关系管理和物流管理的转变..................... ２4．由传统管理向供应链管理的转变..................................................... ２三、我国企业管理创新................................................................................... ３

1．企业管理知识创新............................................................................. ３2．企业供应链管理创新......................................................................... ３3．企业生产流程管理创新..................................................................... ３4．企业客户关系管理创新..................................................................... ４5．企业库存管理创新............................................................................. ４6．企业财务管理创新............................................................................. ４7．企业人力资源管理创新..................................................................... ４

四、结论........................................................................................................... ５参考文献：....................................................................................................... ５