电子商务英语复习资料
电子商务专业英语资料及答案
单选1．According to a recent report, ____ that Americans consume does not vary greatly from year to year.A）the number of sugar B）a number of sugarC）the amount of sugar D）an amount of sugar2．My dentist appointment is on Friday, ______.A）fifth October B）five OctoberC）the fifth of October D）the five of October3．Flight nineteen from New York to Washington is now arriving at ______.A）the two gate B）gate two C）the gate two D）second gate4．That kind of shoes are______ expensive for me.A）more B）far more C）far too D）much5．The food that Mark is cooking in the kitchen ______ delicious.A）smells B）is smelling C）has smelled D）has been smelling6．It has been ______ for him by his family to marry a girl of his own class.A）arranged B）organized C）settled D）adapted7．There is very______hope that she will pass the exam.A）few B）much C）little D）any8．She ________ large profits from her unique invention.A）reaped B）gathered C）rewarded D）built9．Get me a hammer from the kitchen, ______.A）will you B）would you C）shall you D）do you10．Teachers all ________ the student to enter the competition.A）cheered B）animated C）encouraged D）heartened11．Although the wines vary, the______ is quite good.A）medium B）usual C）average D）ordinary12．________ of a newspaper nor the number of pages in an edition has ever been standardized.A)The page size is neither B)The page size, neitherC)Neither is the page size D)Neither the page size13．He______ his first book to his mother.A）committed B）dedicated C）assigned D）appointed14．One warning______ to stop her doing it.A）suffered B）sufficed(足够) C）suggested D）provided15．How I wish to ______ in your sufferings.A）enter B）contribute C）participate D）provide16．We can visit your company on Monday or Tuesday; our plans are fairly______. A）flexible B）elastic C）supple D）compliant17．It is because English is useful______.A）why we study it hard B）that we study it hardC）what we study hard D）which we study hard18．The plane is______ to take off at 4.A）enlisted B）enrolled C）prompted D）scheduled19．_______ in my present work, I would be quite willing to do what you ask me to. A）Were I not engaged B）I were not engagedC）Engaged I were not D）Were not I engaged20．He ______ that we should probably have rain.A）observed（观测） B）beheld(看见) C）examined D）followed21．A poor memory ______ her efforts to become an actress.A）encouraged B）accomplished C）frustrated(阻挠)D）develop 22．The officer ________ his orders to the men by radio.A）reported B）transmitted(传达) C）communicated(传输/传达)D）exchanged 23．They have got into______ troubles.A）monetary B）affluent C）financial D）miserable24．Churchill(丘吉尔) was______ as the Chancellor of the university.A）established(建立) B）placed C）launched D）installed(任命)25．This substance reacts ________ as fast as the other one.A）one-tenths B）first-ten C）one-ten D）one-tenth26．It is important for university to keep ______ with the changes in science and technology.A）step B）stage C）pace D）space27.It''s______ by coach from Melbourne to Sydney.A. a nine hour''s journeyB. a nine hour journeyC. a nine hours'' journeyD. a nine-hours journey28. They got there ______ we by 20 minutes.A. more early asB. earlier thanC. as early asD. more earlier than29. Those who don’t work hard at English ought to______.A. criticizeB. be criticizedC. have been criticizedD. be criticizing30. If you______ that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched31. Weather ______ , we’ll go sightseeing.A. permittedB. is permittedC. permittingD. is permitting32. There are ______ opportunities for employment in the rural area.A. lessB. littleC. smallD. fewer33. A ___ ___ component(成分) of any democracy（民主） is a free labor movement.A. vital（极重要的）B. visual（看得见的）C. sole（唯一的）D. singleCCBCA ACAAC ADBBC ABDAA CBCDD CCBBA CDA翻译句子(1)Customer Relationship Management (CRM) provides your company with new ways of better understanding and serving your customer.客户关系管理(CRM)为您的公司提供新的方式以更好的理解和服务你的客户(2)This service, known as Information Desk, along with other new Web-based information delivery services, has enabled the company and its direct, indirect and channel customers to work together more efficiently.这种被称为“信息桌面”的服务,以及其他以网络为基础提供信息的新的服务,使得公司和它的直接、间接和渠道的客户更有效地合作(3) As a result of getting confidential documents faster, three-fourths of Intel's direct customer engineers shaved a week or more off their product development cycle.更快了解机密文件的结果是：英特尔公司四分之三的直接客户工程师将其产品研发周期缩短了一周或更多(4) Over the last few years the Internet has evolved from being a scientific network only, to a platform that is enabling a new generation of businesses.在过去的几年中，因特网已经从一个仅用于科研的网络发展成了一个使新一代商务模式成为可能的平台(5) The e-business in the title is not the same as IBM is seeing it, it is much more, as you will discover by reading this book, therefore the "B" in e-business not written in capital letters as in IBM's ease.标题中的e-business与IBM所理解的并不一样，当你读完这本书你就会发现其内涵要丰富得多，所以，e-business中的字，字母B并没有像IBM一样大写(6) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize your Web site一旦你收集了这些数据，智能商务软件将帮你进行分析以是你的网站最佳化(7) Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with.例如，将你的网站的成功点击率或交易量与你的线下销售波形图进行比较，或者当许多部门在一个季度开始做新的预算时，了解一下订单的数量(8) You can glean trends during peak traffic periods that result in server overloads, or identify search criteria that consistently fail to deliver anticipated content.在最高流量的时段，你可以了解一下是什么导致了服务器超载，或者确认哪些搜索标准总是不能达到预期的搜索结果(9)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles.曾经成功领导了变革的决策者们主张将亲自参加讨论和会议作为最有效的沟通方式(10) Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization's communication structure.不断地变革——,电子商务战略中最关键的因素，完全取决于机构的沟通体系1．贸易，商业 merce2. 紧缩v. deflate3. 命令的，权威 adj. & n. injunctive 4. 拥抱，包含 v.embrace 6. 垂直的，直立的adj. vertical7．参与，参加v. participate 8．可用的,可获得的adj. available9．自动化,自动n. automation 10. 包含, 牵涉 v. involve11. 地方, 位置 n. location 13. 单独的, 个人的 adj. individual14. 服从, 顺从, 提交 v. submit 15. 投资n. investment16. 基本的, 基础的, 主要的 adj. foundational17. 分配, 分布, 分发 v. distribute 23. 基金, 经费 n. fund25．预置, 初始化n. initialization 3. 顾问 n. consultant8. 本质，精髓，精华 n. essence 9. 放弃，遗弃 v. abandon1. retrieval technologies检索技术2. value chain _价值链3. direct billing直接结算4. supply chains供应链5. global marketplace全球市场6. tangible benefit有形效益7. virtual private network (VPN)虚拟专用网8. frequently asked questions (FAQ) 常见问题 EDI电子数据交换5. privacy policy隐私策略6. dispute resolution调解纠纷、争端解决7. business process re-engineering (BPR)业务流程再造8. return on investment投资报酬9. search engines搜索引擎10. shopping cart购物车 11. online marketing在线营销12. DigiCash电子现金13. cross-sell交叉销售14. text documents文本文件完形填空(1)Several regions in the world are subject 1 storms which are so severe that they 2 damage on a tremendous scale. The regions are all located on the edges of great oceans. The 3 term for such severe storms is "cyclone". The term "hurricane" is 4 for storms that occur in the North Atlantic Ocean.Cyclones(龙卷风) and hurricanes(飓风) differ in one curious 5 : in a cyclone, the wind circulates in a clockwise direction; in a hurricane, the wind direction is counter-clockwise. 6 cyclones and hurricanes have one ominous similarity. 7 the damage they cause on land and at sea, they are identical.Australia undergoes a number of cyclones every year along its northern coast, which faces Indonesia. The cyclones 8mainly in December and January, the summer months in the southern hemisphere.Usually the Australian cyclones don't cause great damage because Australia's northern territory has vast empty regions that are virtually 9 .There are few coastal cities. When a cyclone 10 move inland from the sea, it usually blows itself out without striking any inhabited area.1．A）to B）for C）of D）on2．A）make B）cause C）happen D）suffer3．A）full B）common C）ordinary D）general4．A）made B）called C）meant D）defined5．A）way B）manner C）angle D）feature6．A）However B）And C）But D）Then7．A）In that B）In terms of C）Except for D）Along with8．A）occur B）rise C）raise D）foster9．A）populated B）deserted C）unpopulated D）undeserved10．A）could B）does C）would D）shouldABDDA CBACB(2)Human beings act in a different way from 1 of animals just because they canspeak while animals cannot. Even the cleverest animals cannot do things which to us seem very 2 and which small children, as soon as they learn to talk, would be able to do.A German scientist, who 3 experiments for many years with big apes(猿), found that his apes could use his sticks(棍) as tools to pull down bananas which they could not 4 . But they only used the stick to get a banana when both the banana and the stick were in view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not keep the banana 5 enough in mind to look around and then pick up the stick and use it.The 6 for this is clear. We have words for banana and stick which help use to think about these things when they are not in 7 . Even a small child knowing the words "banana" and "stick" has an idea of their relationship and is able to think "stick" together with "banana" and to remember this long enough to pick the stick 8 behind and use it on the banana.9 to speak, animals cannot keep their knowledge of things for long. That is why they often interrupt one line of action to do something else and later forget it completely. Human beings, on the other hand, use 10 and are able to do one thing continuously.1．A）that B）this C）way D）eat2．A）honest B）foolish C）simple D）evident3．A）carried B）dealt C）developed D）performed4．A）get B）reach C）eat D）take5．A）clear B）alive C）long D）complete6．A）answer B）truth C）reason D）cause7．A）vision B）mind C）thought D）sight8．A）from B）in C）at D）around9．A）incapable B）unable C）unwilling D）hard10．A）knowledge B）language C）expressions D）mindACDBC CDABB(3)It is not surprising that people 1 ever associate Britain with wine and ill fact it may astonish you to learn that grapes are grown in the open air in England and nearly 200,000 2 were sold in 1975. There is nothing very new in growing grapes in Britain, 3 the climate. The Romans planted the first vines about AD 300 and 4 a long time people always drank home-produced wines. What destroyed the English wine industry was not5 a change in the climate as the fact that an English King, Henry II, inherited the Bordeaux area of France as part of his dominions6the twelfth century and the imported wine provided7 of competition. The English wine industry did not disappear, however,8the sixteenth century, when the monks, who had been the main producers in the meantime, had their estates taken away by Henry VIII. The new owners let the vineyards die out. But now English people, probably9their memories of holidays by the Mediterranean, drink more wine than ever and the new industry is now developing 10a modest but consistent rate.1．A）hardly B）almost C）nearly D）seldom2．A）bottles of wine B）bottles of wines C）wine bottles D）of wine bottles 3．A）although B）whatever C）in spite of D）however4．A）during B）from C）since D）for5．A）enough B）such C）too much D）so much6．A）on B）during C）for D）since7．A）much B）many C）a great deal D）a large number8．A）as long as B）as far as C）since D）until9．A）because B）for C）because of D）due10．A）in B）by C）at D）onAACDDBCDCC阅读理解答案:(1)CAA (3)ABC (4)ADB (5)BAC (6)CCAD (7)ABAD1 CAB 2CCDD 3ABC 4 ADB 5 BAC 6BCAD 7ABADPassage 1People over the age of 65 in the U.S.A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families.For many senior citizens, the years after 65 are not enjoyable. They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety.Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports and travel. They associate with their fellow senior citizens who have common interests and equal free time. Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement age. Many find new careers and professional opportunities after they retire.The number of senior citizens in the U.S.A is increasing rapidly because people are living longer than before. The average life span for Americans in now more than 74 years. Because of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever before. The time may come when all Americans will look forward to becoming senior citizens.1．Many senior citizen ________.A）are enjoyable B）live together with their familiesC）feel unproductive, lonely and unsafe D）feel safe in big cities 2．Senior citizens are gaining social influence because ________.A）the number of senior citizens is growing and because senior citizens are more activeB）senior citizens have experienceC）their average life span is longerD）they do more work now3．Implied but not stated: ________.A）Most of American senior citizens have lived a lonely and unhappy life. B）They have played an important part in society.C）Like young people, senior citizens can still enjoy everything they like.D）Their average lifespan is becoming longer and longer.Passage 2The Great Fire of London started in the very early hours of 2 September 1666. In four days it destroyed more than three-quarters of the old city, where most of the houses were wooden and close together. One hundred thousand people became homeless, but only a few lost their lives.The fire started on Sunday morning in the house of the King's baker in Pudding Lane. The baker, with his wife and family, was able to get out through a window in the roof. A strong wind blew the fire from the bakery into a small hotel next door. Then it spread quickly into Thames Street. That was the beginning.By eight o'clock three hundred houses were on fire. On Monday nearly a kilometer of the city was burning along the River Thames. Tuesday was the worst day. The fire destroyed many well-known buildings, old St Paul's and the Guildhall among them.Samuel Pepys, the famous writer, wrote about the fire. People threw their things into the river. Many poor people stayed in their houses until the last moment. Birds fell out of the air because of the heat.The fire stopped only when the King finally ordered people to destroy hundreds of buildings in the path of the fire. With nothing left to burn, the fire became weak and finally died out.After the fire, Christopher Wren, the architect, wanted a city with wider streets and fine new houses of stone. In fact, the streets are still narrow; but he did build more than fifty churches, among them new St Paul's.The fire caused great pain and loss, but after it London was a better place: a city for the future and not just of the past.4．The fire began in______.A）a hotel B）the palaceC）Pudding Lane D）Thames Street5．It seems that the writer of the text was most sorry for the fact that______.A）some people lost their lives B）the birds in the sky were killed by the fireC）many famous buildings were destroyed D）the King's bakery wasburned down6．Why did the writer cite Samuel Pepys? ______A）Because Pepys was among those putting out the fireB）Because Pepys also wrote about the fireC）To show that poor people suffered mostD）To give the reader a clearer picture of the fire7．How was the fire put out according to the text? ______.A）The king and his soldiers came to helpB）All the wooden houses in the city were destroyedC）People managed to get enough water from the riverD）Houses standing in the direction of the fire were pulled downPassage 3Music which is original is individual and personal. That is to say, it can be identified as belonging to a particular composer. It has particular qualities, or a style, which are not copied from another. If you can recognize the style of a composer, you will probably be able to tell that a certain composition belongs to him or her even though you have never heard it before. A composer organizes his melodies (旋律) and rhythms and combines sounds to create harmony. He may be capable of thinking up very good, original tunes, yet if tunes are poorly organized, the final result will not be to standard.Good music expresses feelings in a way that is suitable to those feelings. There may be joy, sorrow, fear, love, anger, or whatever. Bad music, on the other hand, may confuse unrelated feelings, it may not express any important feeling at all, or it may exaggerate some feelings and make them vulgar, that is, cheap and ugly.Good music will stand the test of time. It will not go out of fashion but will continue to be enjoyed and respected long after it is first introduced. It will gain a kind of permanent status while bad music will disappear and be forgotten quickly. In pop music, where the general rule seems to be "the newer the better", the test of time is the hardest test of all to pass.1．A piece of original music ______.A）has a personal style B）sounds very familiar to our earsC）is one whose style you cannot recognize D）cannot be recognized as belonging to any composer2．Good music is ______.A）well-organized tunes B）the proper expression of feelingsC）an expression of mixed feelings D）exaggeration of some feelings3．The passage is concerned with ______.A）how to compose music B）how to enjoy musicC）how to judge music D）how to perform musicPassage 4Shopping-bag ladies don't beg publicly, but they do not refuse what is offered. Once a shopping-bag lady appears where you live, it is as hard to pass her by without giving her some money as it is to pay no attention to the collection box in church. And although you may not like it, if she chooses your doorway as her place to sleep in the night, it is as morally hard to turn her away as it is to do with a lost dog.Most shopping-bag ladies seem to be between the ages of 40 and 65. They wear layers of clothes even in summer time, with newspapers filled between the layers as something against bad weather.No one knows how many shopping-bag ladies there are in New York. The number is going up. Some persons and researchers spend a great deal of time taking care of or observing shopping-bag ladies and doing what they can to better the life lady hermits（隐士） who're down.1．Shopping-bag ladies are ______.A）lady beggars B）ladies who sell shopping-bagsC）ladies who make shopping-bags D）Those who go hungry 2．They fill newspapers between the layers of their clothes because ______.A）they are so poor B）they have no place to put themC）they want to hide them D）they have to use them to keep the cold out3．Which of the following statements is NOT true.A）There are more and more shopping-bag ladies in the United States .B）Shopping-bag ladies appear only in New York.C）Some people are helping shopping-bag ladies.D）Some people are engaged in their research on these shopping-bag ladies. Passage 5The Internet will play a central role in conducting international trade beyond the year 2000. The World Trade Centers Association (WTCA) recently announced a plan to assist developing countries develop a capacity for e-commerce and e-business. The spin off from this decision can pay huge dividends to offshore companies that position themselves on-line right now to supply goods and services to the coming global Internet trading market.E-business will help you get set up and operate with a minimum of effort and at reasonable prices.E-business Incorporated works with international companies to set up a web-office, or CyberSuite as its own domain accessible over the Internet via its owndomain name or from the e-business Cyberspace Station.If you are a supplier, your CyberSuite would have a showroom where visitors —especially wholesale importers and distributors — can examine images, drawings or listings of what you have to offer. If you are a buyer, your web-office can include a notice board listing products or services or agreements you are looking for and a bidding gallery where suppliers can post bids and link you to their sites to examine products. Trading partners can make purchases, send invoices, hold business meetings, track shipments, and work out potential trade agreements within the E-business Cyberspace Station. E-business seminars and conferences will introduce new potential trade partners to each other.Orders placed on the site are sent immediately to manufacturers and any suppliers integrated into the trade process. For example, established trading partners might include an importer ordering large shipments from a manufacturer and suppliers of parts or raw materials in other countries. By electronically notifying the whole trade net at the same time, each partner is able to trim supply and demand to "just in time" delivery of goods or services. The savings of doing business this way can be substantial — even without the tax advantages.1．E-business Incorporated can help a company to______.A）set up a web-office free of charge B）build a Cybersuite as its domainC）get its own domain name D）have its web site accessible via its own domain name2．In a Cybersuite, a supplier can ______.A）exhibit its products and services B）find more images and drawingsC）get many lists of products D）bid for a certain product or service3．The passage mainly tells about ______.A）the benefits brought by e-business B）how to do e-commerce via InternetC）a project by WTCA D）how to find trade partners via InternetPassage 6For some time past it has been widely accepted that babies - and other creatures - learn to do things because certain acts lead to "rewards"; and there is no reason to doubt that this is true. But it used also to be widely believed that effective reward, at least in the early stages, had to be directly related to such basic physiological (生理的) "drives" as thirst or hunger. In other words, a baby would learn if he got food or drink of some sort of physical comfort, not otherwise.It is now clear that this is not so. Babies will learn to behave in ways that produce results in the world with no reward except the successful outcome.Papousek began his studies by using milk in the normal way to "reward" thebabies and so teach them to carry out some simple movements, such as turning the head to one side or the other. Then he noticed that a baby who had had enough to drink would refuse the milk but would still go on making the learned response with clear signs of pleasure. So he began to study the children's responses in situations where no milk was provided. He quickly found that children as young as four months would learn to turn their heads to right or left if the movement "switched on" a display of lights - and indeed that they were capable of learning quite complex turns to bring about this result, for instance, two left or two right, or even to make as many three turns to one side.Papousek's light display was placed directly in front of the babies and he made the interesting observation that sometimes they would not turn back to watch the lights closely although they would "smile and bubble" when the display came on. Papousek concluded that it was not primarily the sight of the lights which pleased them, it was the success they were achieving in solving the problem, in mastering the skill, and that there exists a fundamental human urge to make sense of the world and bring it under intentional control.4．According to the author, babies learn to do things which ______.A）are directly related to pleasure B）will meet their physical needsC）will bring them a feeling of success D）will satisfy their curiosity 5．Papousek noticed in his studies that a baby ______.A）would make learned responses when it saw the milkB）would carry out learned movements when it had enough to drinkC）would continue the simple movements without being given milkD）would turn its head to right or left when it had enough to drink6．In Papousek's experiment babies make learned movements of the head in order to______.A）have the lights turned on B）be rewarded with milk C）please their parents D）be praised7．The babies would "smile and bubble" at the lights because ______.A）the lights were directly related to some basic "drives"B）the sight of the lights was interestingC）they need not turn back to watch the lightsD）they succeeded in "switching on" the lightsPassage 7The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton's Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (), or buyersand sellers can haggle independently in auctions ().The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. "It is not just our computers that are being reprogrammed; it is customers themselves, " says Wind. "These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. "For one thing, cyber consumers expect to be able to customize everything —from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. "Companies that cannot meet their demands and expectations will be at a loss, " says Wind.4．The passage was most likely to be taken from ________.A）an overview of a paper B）an introduction to a book C）a book on digital revolution D）a paper discussing digital revolution5．From the third paragraph, we can infer that ________.A）the customers are also reprogrammed by computersB）e-business companies need be more knowledgeable about cyber consumers C）cyber consumers are a group of strange peopleD）cyber consumers came from outer space6．Compared with traditional customers, the emerging cyber consumers ________. A）are more difficult to satisfy B）have less knowledge about businessC）have more problems with prices D）are less willing to buy products and services7．In the last paragraph, what Wind said means ________.A）digital consumers' decision to buy depends largely on others' evaluationB）it will be more and more difficult for companies to earn profit in e-businessC）most of the companies in e-business are at a lossD）companies should try their best to meet the digital consumers' demands and expectations。
电子商务(英文精编版)考试重点
电子商务考试重点：①Categories of Electronic Commerce电商的分类1.business to consumer (B2C).2. business to business (B2B).3.business processes that support buying and selling activities，比例最大4.consumer to consumer(C2C)5.business to government(B2G).Electronic Founds Transfer (EFTs)分五类②电商的适用性由什么因素决定(suited to ec)：1.selling of commodity items.2.product 's shipping profile.3.A product that has a Strong brand reputation4.business process includes both commodity and personal inspection elements.③电商的优点（advantages）：1. It can increase sales and decrease costs.2.Increase purchase opportunities for the buyers .3.electronic commerce provides buyers with a wider range of choices,that buyers can consider many different products and services from a wider variety of sellers.4.many digital products can be delivered through the Internet.reduces the time buyers wait to begin enjoying their porchases.5.electronic payments of tax refunds,pulic retirement and welfare support cost less to issue and arrive securely and quickly when transmitted over the Internet.电商的缺点：1、Some business process may never lend to themselves to EC .2、Many products and services require that a critical mass of potential buyers be equipped and willing to buy through the Internet .3、Business often calculate return-on-investment numbers before committing to any new technology.4、Want to do business on the Internet is the difficulty of integating existing databases and transaction-processing software designed for traditional commerce into the software that enables EC.5、many businesses face cultural and legal obstacles to conducting EC.activity from markets to hierarchically structured firms组织方式转变的原因是交易成本7:包交换的运作：on a packet-switched network, files and e-mail messages are broken down into small pieces, called packets, that are labeled electronically with origins, sequences, and destination addresses, packets travel from computer to computer along the interconnected networks until they reach their destinations. And the packets may arrive out of order. The destination computer collects the packets and reassembles the original file or e-mail messages from the pieces in each packets. 8:Ipv4:32bit binary number Ipv6:128The number of available addresses in Ipv6 is 34 follows by 37 zeros-billion of times larger than the address space of Ipv4.9:四种标记语言时间顺序：SGML（standard generalized makeup language 1986）HTML(hypertext makeup language1991)XML(extensible makeup language1998)XHTML(extensible hypertext makeup language2000)10:填空：organization structures of web page（网页组织结构）：linear structure ; hierarchical structure; hybrid structure.11:VPN的运作：`a virtual private network is an extranet that uses public network and there protocol to send sensitive date to partners, customers, suppliers, and employees using a system called IP tunneling or encapsulation. IP tunneling effectively creates a private passageway through the public internet that provides secure transmission from one computer to another. The virtual passageway is created by VPN software that encrypts the packet content and then place the encrypted packets inside another packet in a process called encapsulation , the outer packets is called an IP wrapper. The web server sends the encapsulated packets to their destination over the internet, the computer that receives the packet unwraps it and decrypts the message using VPN software that is same as ,or compatible with, the VPN software used to encrypt and encapsulate the packets at the sending end.(packet----encrypt ----encapsulate----unwrap----decrypt )12:bandwidth connection types（带宽链接类型）:symmetric connection(对称), asymmetric connection13:Broadband（宽带）: asymmetric digital subscriber line(ADSL)High-speed DSL(more than 768 kbps of symmetric broadband)14:revenue models（盈利模型）:web catalog;digital content;advertising-support;advertising-subscription mixed;fee-for-transaction models.15:online advertising 在线广告的两个障碍：(1):no consensus has emerged on how to measure and charge for site visitor views.(2):That very few web sites have sufficient numbers of visitor to interest large advertisers16:online banks在线银行的两个障碍(1)：customers’ concern about trust and security online .(2):a lack of bill presentment features.(3):a lack of account aggregation tools.20大题.Media choice(怎样挑选media)Low -----product or service complexity----highMedia the web personal contactLow -----cost ----highLow-------trust-----high21.market segmentation(市场划分)Geographic segmentation地理demographic segmentation 人口psychographic segmentation心理age-based segmentation(基于使用的市场划分)Browsers buyers shoppersThe six behavior-based categories(6个基于行为的划分)Simplifiers surfers bargainers connectors routiners sportsers23.5 stages of consumer loyalty(顾客信赖度的5个阶段) 生命周期1．Awareness知道(advertising a brand or a company name )2．Exploration探究(a large amount of information interchange can occur ) 3．Familiarity熟悉(customers who completed several transaction and aware of the company’s policies regarding returns ,credits ,and pricing flexibility are in the familiarity stage of their relationship with the company.)4．Commitment承担(consumer develop a fierce loyalty for the products or brandscompany)5. Separation分离(the customer might be severely disappointed by changes in the level of service or product quality)24.banner ads (横幅广告概念) a banner ad is a small rectangular object on a web page that displays a stationary or moving graphic and includes a hyperlink to the advertiser’s web site.Banner ad placement(横幅广告的投放)方式：The first is to use a banner exchange network. The second way that business can place their banner advertising is to find web sites that appeal to one of the company’s market segments and then pay those sites to carry the ads. A third way to place banner advertising is to use a banner advertising network.25. effectiveness of online advertising (在线广告的有效性)难以实现的原因One major problem has been the lack of a single industry standard measuring service.Although the task force guidelines have to helped to establish measures of ad views, difficulties remain in assessing the effectiveness of online advertising because Site visitors change their web surfing behaviors and habits as they gain experience using the web.25.elements of branding (品牌的3要素)Differentiation relevance perceived value26.e-mail marketing (a key element in any e-mail strategy is（to obtain customers’ approvals before sending then any e-mail that includes a marketing or promotional.)27.search engines 3 major parts (1)spider (2)index (3)search utility28.Search engines revenue（来源) (1)banner ads (2)text ads (3)positioning1、去中介化:The removal of an intermediary ,such as a human agent ,from a value chain is called disintermediation.2、再中介化: The introduction of a new intermediary,such as a feel-for-transaction Web site ,into a value chain is called reintermediation.概念：work effects:as more people or organizations participate in a network.thevalue of the network to each participant increase in value is called--2.VPN:An extranet that uses public networks and their protocols to send sensitivedata to partners,customers,suppliers and employees using a system called IP tunneling or encapsulation.3.Bandwidth带宽:is the amount of data that can travel through a communicationmedium per unit of time.4.Broadband:connections that operate at speeds of greater than about 200 Kbpsare called—5.Disintermediation/reintermediation:the removl of an intermediary,such as ahuman agent,from a value chain is called--.The introduction of a newintermediary,such as a fee-for-transaction web site,into a value chain is called—6.Channel conflict and cannibalization:it can occur whenever sales activities on acompany’s web site interfere with its existing sales outlets.7.Channel cooperation:By giving their customers access to the company’sproducts through a coordinated presence in all three distribution channels.重要缩写：1.TCP/IP:transmission control protocol/internet protocol传输控制协议/互联网协议2.HTML：hypertext markup language超文本标记语言3.HTTP:Hypertext transfer protocol超文本传输协议4.URL:Unifom resource locator全球资源定位器5.ADSL:Asymmetric digital subscriber line非对称数字用户环线6.HDSL:high-speed DSL高速数字用户线。
电子商务英文精编版复习总结
第一章b2c：consumer shopping on the web, often called business-to-consumerb2b：transactions conducted between businesses on the web, often called business-to-business transactions （交易）and business processes in which companies, governments, and other organizations use internet technologies to support selling and purchasing activitiesbusiness processes（业务流程）：the group of logical（逻辑的）, related, and sequential （时序的）activities and transactions in which businesses engagec2c：including individuals who buy and sell items among thenselvesb2g：including business transactions with government agencies ,such as paying taxes and filing required reports.注意：b2b electronic commerce is much greater than b2c electronic commerce .however,the number of supporting business process is greater than the number of all b2cand b2b transactions combined.activity（业务活动）：a task performed by a worker in the course of doing his or her job transaction（交易）：an exchange of value、such as a purchase, a sale, or the conversion of raw （未加工的）materials into a finished product注意：a transaction always has one or more activities associated with it, but an activity might not be related to a transaction.telecommuting or telework（远程工作）：employees log in（登录）to company computers through the internet instead of traveling to the office.electronic funds transfers (efts)(电子资金转账)：also called wire transfers（有线转账）electronic transmissions of account exchange information over private communications networks electronic data interchange (edi) (电子数据交换)：transmitting computer-readable data（计算机可读数据）in a standard format （标准格式）to another businessone serious problem that potential adopters of edi faced（edi面临的严重问题之一）was the high cost of implementation.trading partners（贸易/合作伙伴）：businesses that engage in edi with each othervalue-added network (van)（增值网络）：independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in edibetween 1997 and 2000, more than 12,000 internet-related businesses were started with more than $100 billion of investors’ money (dot-com boom).more than 5000 of these companies went out of business or were acquired in the downturn that began in 2000 (dot-com bust).between 2000 and 2003:more than $200 billion was invested in purchasing electronic commerce businesses that were in trouble and starting new online ventures.this second wave of financial investment has not been reported extensively in either the general or business media, but it is fueling a rebirth of growth in online business activity (dot-com rebirth). business models(业务模式),：a business model is a set of processes that combine to yield a profit a good business model was expected to lead to rapid sales growth and market dominance.注意：the idea that the key to success was simply to copy the business model of a successful dot-com business led the way to many business failures, some of them quite dramaticrevenue models(盈利模式)：a specific collection of business processes used to:identify customers，market to those customers and generate（使形成）sales to those customersthe revenue model idea is helpful for classifying revenue-generating activities for communication and analysis purposesbusiness processes(业务流程)business processes include：purchasing raw materials or goods for resale、converting materials and labor into finished goods、managing transportation and logistics、hiring and training employees、managing the finances of the business、and many other activitiesmerchandising （零售推销）：combination of store design, layout（布局）, and product display （陈列）knowledgecommodity item （日用品、商品）：hard to distinguish from the same products or services provided by other sellers、it‘s features have become standardized and well knownshipping profile（运输规格）：collection of attributes that affect how easily a product can be packaged and deliveredall the advantages of electronic commerce for businesses can be summarized in one statement: electronic commerce can increase sales and decrease costsvirtual community（虚拟社区）is a gathering of people who share a common interest, but instead of this gathering occurring in the physical world, it takes place on the internet.advantages（优点）：electronic commerce provides buyers with a wider range of choices than traditional commerce、electronic commerce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase. buyers can have instant access to detailed information on the web、some digital products, such as software, music and video files, or images, can even be delivered through the internet, which reduces the time buyers must wait to begin enjoying their purchases. the ability to deliver digital products online is not just a cost-reduction opportunity. it can increase sales, too、electronic payments of tax refunds, public retirement, and welfare support cost less to issue and arrive securely and quickly when transmitted over the internet、electronic payments can be easier to audit and monitor than payments made by check, providing protection against fraud and theft losses、electronic commerce can also make products and services available in remote areas.disadvantages（缺点）:return-on-investment is difficult to calculate.costs, which are a function（函数）of technology, can change dramatically even during short-lived electronic commerce implementation projects because the underlying technologies are changing so rapidly.many firms have had trouble recruiting and retaining employees with the technological, design, and business process skills needed to create an effective electronic commerce presence.difficulty of integrating existing databases and transaction-processing software designed for traditional commerce into the software that enables electronic commerce. although a number of companies offer software design and consulting services that promise to tie existing systems into new online business systems, these services can be expensive.many businesses face cultural and legal obstacles to conducting electronic commerce.economics （经济学）is the study of how people allocate scarce resources（分配稀缺资源），two ways：commerce、government actionstwo conditions of a market（市场的两条件）:potential sellers of a good come into contact with potential buyers、a medium of exchange（交换媒介）is available ---(currency or barter). much business activity today occurs within large hierarchical business organizations（商业层次组织）, which economists generally refer to as firms, or companies（公司）transaction costs（交易成本）are the total costs that a buyer and seller incur as they gatherinformation and negotiate a purchase-sale transaction（收集信息和洽谈经费）.vertical integration(垂直统一管理)：the practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product .a strategic business unit（战略业务单元）, or simply business unit（业务部门）, is one particular combination of product, distribution channel, and customer type.network economic structures（网络化组织结构）：companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposesstrategic alliances（战略联盟）(strategic partnerships（战略伙伴关系）)：relationships created within the network economic structurevirtual companies（虚拟公司）：strategic alliances that occur between or among companies operating on the internetstrategic partners（战略伙伴）：entities（实体）that come together as a team for a specific project or activitylaw of diminishing returns（边际收益递减）：most activities yield less value as the amount of consumption increasesnetwork effect（网络效应）：as more people or organizations participate in a network, the value of the network to each participant increasesvalue chain（价值链）：a way of organizing the activities that each strategic business unit undertakesprimary activities（关键/主要活动）:designing, producing, promoting, marketing, delivering, and supporting the products or services it sellssupporting activities（辅助活动）:human resource management and financingvalue system（价值体系）：larger stream of activities into which a particular business unit’s value chain is embedded第二章world wide web 万维网newsgroups 网络新闻组hypertext超文本hypertext server 超文本服务器hypertext markup language （html）超文本链接标示语言（超文本标记语言）graphical user interface (gui) 图形用户接口local area network (lan) 局域网wide area networks (wans) 广域网packets 数据包routing algorithms 路由算法network control protocol (ncp) 网络控制协议transmission control protocol (tcp) 传输控制协议internet protocol (ip)互联网协议subnetting 子网划分network address translation (nat) device 网络地址转化器domain names域名top-level domain (or tld) 顶级域名hypertext transfer protocol (http) 超文本传输协议uniform resource locator (url) 统一资源定位符e-mail client software 电子邮件客户端软件simple mail transfer protocol (smtp)简单邮件传输协议post office protocol (pop)邮件通讯协定件送达the interactive mail access protocol（imap）消息访问协议text markup language 文本标记语言world wide web consortium (w3c) 万维网联盟standard generalized markup language 标准通用标示语言intranet企业内部互联网extranet外部网virtual private network (vpn) 私人虚拟网络ip tunneling ip隧道encapsulation 封装net bandwidth 网络带宽symmetric/ asymmetric connections对称/非对称联接第三章main models for generating revenue used by web businesses today：web catalog、digital content、advertising-supported、advertising-subscription mixed,、fee-based model（fee-for-transaction and fee-for-service）mail order or catalog model（目录模型）：buy ers place orders by mail or by calling the seller’s toll-free telephone number。
《电子商务英语》复习资料
一、客观部分：（单项选择、多项选择、不定项选择、判断）（一）、选择部分1.In general, the major benefits of B2B are( ABCD ).A. reduce administrative costsB. expedite cycle timeC. lower search costs and time forbuyers D. decrease productivity of employees E. reduce inventory levels★考核知识点: 企业间的电子商务，参见P148附1.1.1（考核知识点解释）：总的来说，B2B的主要优点有：取代了纸质单据，节约管理成本；减低搜索成本，节约买主的时间；提高雇员处理采购和销售的效率；减少失误，提高服务质量；降低库存水平和库存成本；增加生产弹性，实现即时送货；方便大宗定制；增加合作的机会。
2.In order to keep competitive in EC, logistics industry has begun to employ the（ABD ）structureA. openingB. systematicalC. conservativeD. technicalE. close★考核知识点: 电子商务中的物流，参见P174附1.1.2（考核知识点解释）：为了保持在电子商务中的竞争力，物流业已经开始使用开放的、系统化的技术结构，为企业营造连贯的物流过程，从而实现整个供应链的无缝多点集成。
3.Brokerage models include（ABD ）A. marketplace exchangeB. content-targeted advertisingC. buy/sell fulfillmentD. bounty brokerE. information exchange★考核知识点: 网上商务模式，参见P73附1.1.3（考核知识点解释）：中介模式包括：市场交易、买卖活动、需求收集系统、拍卖中介、交易中介、奖励金中介、分销商、搜索代理、网上商场。
电子商务英语(复习)
电子商务英语(复习)1．请写出英文词组“Advertisement Online”的中文名称，并用中文解释该词组的含义。
2．下面是一封业务往来的商业信函，请用中文写出该信函的内容，并对该信函用英文进行回复，回复的主要内容是：“您所需要的价格清单已经在本信件的附件中一并发出。
”Brother Hotel Supply Co.1195 North Ave.New York2, N.Y.Gentlemen:We enclose details of our inquiry for dishes to be delivered before the first of next month.Will you please give us your prices for the quantity that we need?Yours truly参考答案：1．网络广告：在互联网页面上所做的宣传和促销商品的广告。
2．布拉泽斯旅馆用品公司北大街1195号纽约2区，纽约州先生们：今随函附上必须在下月一日以前交货的盘子询价细目。
请把我所需数量的盘子价格告诉我们好吗？你们忠实的，Gentlemen:Schedule of prices that you need as attachment has been sent enclosed with this letter.1．请写出英文词组“Customer Relationship Management”的中文名称，并用中文解释该词组的含义。
2．下面是一封业务往来的商业信函，请用中文写出该信函的内容，并对该信函用英文进行回复，回复的主要内容是：“我们将在3天内按第2602号定单发货。
”Men’s Wearing ApparelLinden AvenueMaspeth, MassGentlemen:Thank you for your samples of striped coatings recived today. Please make shipment in accordance with our Order No.2602 enclosed herewith.Yours truly参考答案：1．客户关系管理：商家利用网络信息技术，通过对顾客（客户）的追踪管理和服务，留住老客户，开发新客户的方法。
电子商务专业英语重点
一、名词解释1.Co.：公司corparation2.CIF:CIF = cost + insurance + freight成本价+保险价+运费=到岸价格Cost Insurance and Freight 卖方的基本义务是，负责按通常条件租船定舱，支付到目的港的运费3.FOB (Free on Board) 船上交货，是当货物在指定的装运港越过船舷，卖方即完成交货4.CFR (Cost and Freight)成本加运费(指定目的港)5.FCA (Free Carrier)货交承运人(……指定地点)6.CIP (Carriage and Insurance Paid to)运费和保险费付至（……指定目的地）7.CPT (Carriage Paid to)运费付至(……指定目的地)8.L/C L/C信用证付款方式 L/C信用证付款方式属于银行信用信用证是开证行应开证申请人的请求，向所有人开出的、有条件的付款承诺的书面文件。
9.M/T信汇Mail Transfer公顿metric ton10.S/C.sales confirmation销售认证书11.All risks一切险，war risks战争险12.D/P是付款交单，发货后准备好我们的议付单据，通过我方银行交单至客户方银行，客户银行提示客户单据已到，客户付款后银行交单。
13.I/E Import and Export 进出口14.D/A D/A则是承兑交单我方银行交单给客户银行，客人只需承兑我方单据，就可以拿走正本单据，到期后再付款。
15.D/P·T/R即“付款交单凭信托收据借单”由进口人承兑汇票后出具信托收据向代收银行借取货运单据先行提货。
16.T/T电汇－－－Telegraphic Transfer T/T电汇是汇出行应汇款人的申请，拍发加押电报或电传汇入行，指示其解付一定金额给收款人的一种汇款结算方式。
17.平安险 free from particular average (F.P.A.)18.水渍险 with particular average (W.P.A.)二选择题选择：1.Our package for canned food is not only seaworthy but also strong enough to protect the goods ＿possible damage. CA. onB. withC. fromD. to2.100 packets by 500 grams per wooden case or carton, each packet lined with white paper and outside wrapped up in transparent paper, 2% more or less ＿weight for each case allowed. AA. inB. atC. onD. with3.We will allow you half of the invoiced amount for packing if you return the ＿crates. CA. hollowB. vacuumC. emptyD. vacant4.You know that the ＿of the package contributes greatly to the sale of consumer goods. AA. appearanceB. protectionC. preferenceD. preservation5. Each piece is to be ＿, rolled on cardboard, wrapped in kraft paper and then packed in wooden cases. CA. double foldB. double foldingC. double foldedD. double foldness6. The Eggs are packed in cartons with beehive lined with shockproof corrugated paperboard, each carton contains 300 eggs, ＿not over 19.8 kilos. CA. weightB. weighC. weighingD. weighed7.Taking into consideration the transport conditions at your end, we have specially reinforced our packing so as to ＿the extent of any possible damages ＿the goods. DA. minimum, toB. minimize, withC. minimum, withD. minimize, toExercise1.Before shipment, the buyers generally send their ＿to the sellers, informing them of the packing and mark, mode of transportation, etc. BA. Shipping documentsB. Shipping requirementsC. Shipping adviceD. Shipping marks2. We believe the goods will reach you ＿. AA. in perfect conditionB. in perfect conditionsC. with good conditionD. under good conditions3.It is important that the goods ＿for delivery as stipulated in the contract. AA. be completedB. are completedC. will be completedD. have been completing4.We suggest you change your packing into small cases, so as to facilitate ＿C.A. us in our salesB. us selling themC. our salesD. our pushing sale them5. We are enclosing a full set of copy documents ＿this shipment. DA. regarding forB. refer toC. as forD. Covering6. Please make your best efforts to get the goods dispatched next week ＿. BA. without failB. with least possible delayC. With no failD. without the least possible delay Choose the best answer:1.Please amend L/C No.987 to ＿“This L/C will expire on 28 February, 2008 in China.” AA. readB. readingC. expressD. expressing2.Your L/C No5432 calls ＿shipment to be made in October while S/C stipulates that the shipment is to be made in November. BA. onB. forC. aboutD. to3. It has been found in your L/C that the amount is US$330 short as ＿the total value of the S/C. CA. toB. forC. againstD. with4.Please amend your L/C No.ED356 ＿transshipment instead of “ Transshipment Not Allowed” as laid down in the L/C. CA. allowingB. allowC. to allowD. allowed5.In you r L/C No245, the word “ABOUT” before the quantity and amount is ＿. BA. missB. missingC. missedD. omit6.For the sake of convenience, we have arranged ＿our bank to open an involving L/C in your favor. AA. withB. forC. toD. at7.Your L/C No.356 is insufficient ＿amount. BA. toB. inC. forD. about8.It is hoped that you will not cut the time too ＿when opening L/C in future. CA. goodB. wellC. fineD. kindChoose the best answer:1. Insurance on the goods shall be effects by us for 110% the CIF value. AA. ofB. overC. aboveD. on2. Buyer’s request for to be covered up to inland city can be accepted on condition that such extra premium is for buyer’s account. CA. lossB. shipmentC. insuranceD. risks3. The package is stenciled ABC London and FPA for 10%over the invoice amount. CA. insureB. coverC. insuredD. coverage4. We know that according to your usual practice, you insure the goods only 10% above invoice value, therefore the extra premium will be for our account. AA. forB. inC. overD. above5. Will you please arrange to all risks insurance on the following consignment of Electric Pumps from our warehouse at the above address to Boston. AA. take outB. take inC. take awayD. take into6. Since we have entered a long-term contract with the People’s Insurance Company of China, which all over imports and exports are to be insured with them, we have to request you to send us another quotation on CFR terms. DA. /, underB. into, underC. into, withD. into, /7. Since the insurance policy taken out by you does not include such a risk, you naturally have no right to claim the insurance company loss caused by it. CA. on, toB. to, againstC. with, againstD. on, for8. Thank you for your instructions to arrange the shipment of Fans. We take it that you wish us to insure the goods against the usual risks, for the of the goods plus freight. CA. costsB. valueC. costD. Values Choose the best answer1. In the light of the actual findings, they will compensate ( ).AA. You for the lossB. you the loseC. for you the lossD. the loss to you2. We trust you will lose no time in ( ) this claim steeled equitably.CA. takingB. lettingC. makingD. putting3. It is imperative that you ( ) care in selecting overseas agents and distributors.BA. ought to takeB. will takeC. must takeD. take4. Interest will be ( ) at 7% per annum and will be calculated semi-annually.CA. paidB. compensatedC. chargedD. counted翻译1.我是在什么地方（地址）的什么公司（机构）什么什么（职位）Translate the following into English:1.我们的包装完全适合于海运。
电子商务英语单词复习资料
一．翻译部分。
改变。
的外观或特性（transform）步骤（process）做广告（advertise）出现（emergence）贸易（commerce）方便（convenience）重建（restructure）文献（document）通信（correspondence）包含（involve）俘虏得到（capture）争论，辩论（dispute）抵押（mortgage）保险（insurance）产生（generate）确认。
鉴别（identify）转变，变换（conversion）原料，要素（ingredient）批评的，危机的，决定性（critical）收入，岁入（revenue）2，。
轮廓，纲要（outline）总结，概要（summary）简明的（concise）合同（contract）共同的，法人团结的（corporate）消耗，花费（consume）传播，传递（transmit）紧缩（deflate）社会，团体（community）采用，收养（adopt）服从，顺从，提交（submit）提议，建议（propose）地方，位置（location）包含，合并（incorporate）增强，提高（expand）障碍（barrier）闯入，（intrude）立法，法规（legislation）潜在的，潜力（potential）最精彩的，强调（highlight）3.。
命令的，权威（imperative）地平线（horizon）可行的，可做的（feasible）假定，假设（assume）反应（reaction）含蓄的（implicit）笨重的（cumbersome）清楚的，明显的（distinct）单独的，个人的（individual）承担责任的（responsible）倾向，趋势（tend）数目巨大的，实质的（substantial）复杂（complexity）投资（investment）清醒的，觉察的（conscious）增强（enhance）基础结构（infrastructure）估计（estimate）不合，分歧（conflict）成就（achievement）4，。
2023年成人英语学习的电子商务词汇英语知识点
2023年成人英语学习的电子商务词汇英语知识点随着电子商务的快速发展，掌握相关词汇成为了现代生活中必不可少的一部分。
尤其对于成人英语学习者来说，了解电子商务领域的英语词汇将有助于他们在职场中更好地应对各种挑战。
本文将介绍2023年成人英语学习的电子商务词汇英语知识点，帮助读者快速掌握相关概念和术语。
一、电子商务基础知识点1. E-commerce（电子商务）在电子商务中，这个术语指的是通过互联网和其他电子设备进行商业活动，包括在线购物、在线支付、电子市场等。
E-commerce是电子商务的简称，常被用于描述与在线交易相关的所有活动。
2. Online shopping（网上购物）这是指消费者通过互联网在线购买商品或服务的过程。
随着电子商务的兴起，越来越多的人选择网上购物来方便快捷地满足自己的需求。
3. Payment gateway（支付网关）在电子商务中，支付网关是指用于在线支付的技术系统。
它允许消费者通过银行卡、支付宝、PayPal等方式进行支付，并确保交易的安全性和准确性。
4. Logistics（物流）物流是指商品从供应商到消费者之间的运输、仓储和配送等物流管理活动。
在电子商务中，物流是确保商品能够准时送达客户手中的关键环节。
5. Customer relationship management (CRM)（客户关系管理）CRM是指通过有效管理和分析客户信息，以提高客户满意度和忠诚度的一系列策略和技术。
对于电子商务企业来说，CRM是实现客户关系的重要工具。
二、电子商务市场相关英语知识点1. B2B（Business-to-Business）（企业对企业）B2B是指企业之间通过互联网进行交易和合作的商业模式。
在B2B市场上，企业可以进行产品和服务的采购、销售以及合作。
2. B2C（Business-to-Consumer）（企业对消费者）B2C是指企业直接面向消费者进行销售的商业模式。
在B2C市场上，企业可以通过自己的网站、电子商务平台等直接向消费者销售产品和服务。
电子商务英语复习
Low price
Painless returns
WWW, Search Engine and E-mail
The World Wide Web (www), always called simply the Web, is a series of Internet software, which can realize global data sharing. The client software, also called browser, can help users log on Internet with a computer and search wanted data from other computers, conducting them and then show them on the users’ screens.
Internet
More rapidly than any other technology
Electronic Funds Transfers (EFTs)
Wire transfers（电子转账） Electronic transmissions of account exchange information
Business-to-business (B2B): e-procurement电子采购
Negotiate purchase transactions with suppliers
Business processes
Using Internet technologies to support organization selling and purchasing activities
复习-电子商务英语函电
复习卷I．Translate the following words and phases：1. 试订购2. 优惠价3. 流动资金4. 价格单5. 报盘6. 折扣7. 订购8. 优惠活动9. 药店10. 拉肚子11. 上海菜系12. 移民13.免费食物和酒水14. 奶昔milkshake15. 普通话16．安检17.。
国内航班18. 普通标准间19. 海景房20. 空姐II. Choose the best answer:1、We are __ in Chinese cotton piece goods, details as per our Enquiry Note.A fondB interestedC gladD happy2、We __ by email a catalog of electric goods we export.A sendB are sendingC are sentD is sending3、Cell phones __ within our scope of business.A fallB fallsC fallingD is falling4. We are happy to receive your letter __ a catalogue of our products.A requestingB enquiringC payingD asking5. Your early reply will be highly __.A．appreciatingB. appreciatedC. appreciateD. appreciation6. This model is our __ item.A. saleB. fast sellsC. best-sellingD. leading seller7. This model is our __ item.A. saleB. fast sellsC. best-sellingD. leading seller8. Claims are _______ only for that part of the loss, that is over 4%.A. chargeableB. raisedC. lodgedD. payable9.Our _________ of sales are as shown.A. terms and conditionsB. termination and conditioningC. term and conditionD. terminations and conditionings10. We ____ your S/C dated Feb. 23, 2004.A. have receivedB. having receivedC. had receivingD. having receiving11. This is our rock-bottom price and we are not in a position to __ it any more.A. reduceB. raiseC. growD. drop12.In order to ___ our market share, we are now seeking new partners.A. expandB. extentC. extendD. expire13. If the first shipment proves ______, we shall place a repeat order.A. satisfactoryB. satisfactionC. satisfiedD. satisfy14.The joint venture company will be the dedicated wholesaler of Chinese textiles in the Australian ____.A. marketingB. marketedC. marketD. market for15. _______ you have entered your new office building, you probably would like to refurnish it.A. Now thatB. So thatC. ForD. Because16. Please ______ that the order should be dispatched as scheduled.A. seeingC. lookingD. Look to it17.___ your letter of May 5, we are sorry that we cannot advance the time of delivery.A. With reference toB. Refer toC. ReferringD. With refer to18. Our price is in line ___ the prevailing international market.A. toB. besidesC. withD. for19. Your terms are _____, so we _____ them.A. satisfying, acceptableB. satisfied, acceptC .satisfactory, acceptD. satisfied, acceptable20.Our offer can only remain ____for three days.A. openedB. non-firmC. invalidD. valid21.We can hardly _____an agreement with you since your quotation is ____ to us.A. reach，acceptedB. reach，unacceptableC. arrive，acceptingD. arrive，acceptable22.We shall appreciate ___ if you will ______ that the amendment is cabled without delay.A. it, see to itB. you, see to itC. you, see in itD. it, see to them23.Our delay in payment was ______ temporary accounting difficulties.A. owe toB. due toC. becauseD. since24.In this case, the buyer reserves the right to ____ the contract.A. callB. cancerC. came25.As we are in urgent need of the goods, please ____ the goods ASAP.A. payB. shipC. insureD. packIII. Fill in the blanks:1. The first lot will be delivered by June/July. You will receive the remainder _________ the end of the year.2. Due ______ the present price level, we are unable to change the price of our offer.3. Your delay ______ delivery has forced us to obtain the goods elsewhere. We are returning your shipment at your expense.4. We’ll sign the contract ___ condition that the packing instructions of the users are observed.5. We shall place a large order __________Men’s Shirts with you, if the time of delivery is acceptable to us.6. We trust you will accept our offer without any delay as the demand ______our cotton shirts is heavy.7. Our goods enjoy a high ___ in the world market.8. If the quality of the material delivered does not come __ to that of the sample, we are ready to replace the unsold part of the batch.9. Pleas fax us the shipping ___ immediately, notify the name of the vessel and the ETA10.This price is inclusive ___ your 5% commission.11.Please let us have your lowest quotation on the ___ of CFR London.12. We confirm your order of October 16 ______ 2000MT of coal.13. We wish to draw your attention ____ the fact that the date of delivery is approaching.14.We are sorry that we are not ___ a position to accept your counter-offer.15. We found it is difficult to accept your price, as it is ____the high side.16. Due ____ heavy demand, we regret our inability to accept any fresh orders at present.17. Please keep us informed ______the customer’s response to our new products.18.We are pleased to learn_______ your letter of 8 May, 2008 that you are purchasing our goods.19. We are looking for a supplier ___ our trade partners.20. For your information, we have received a crowd of enquiries ___buyers in other directions.IV. Complete the following letters with the given choices:Part ADear Mr. Amelio,____ 1____and I would like to thank you for your interest in our products.____ 2____which describe our full line of products that serve the automobile industry. This should help to familiarize you with _____3____.If you have any further questions, ____4________5___Yours faithfully,A. Thank you again for your interestB. please call us at our toll-free number, (800) -86942845.C. Your letter of inquiry regarding our product line has been brought to my attentionD. I have enclosed a price list and data sheetsE. our family of products and the high quality of our equipmentPart BDear Mr. Simpson,We are pleased to go into business with the Smith & Sons Co. Ltd., __6__.We have been informed that __7__. We would appreciate it if __8__:__9__? How promptly are terms met? Is there any account that is currently outstanding? We assure you that __10__ and we shall be glad to reciprocate the favor at any time.Yours faithfully,A. you could advise us about their business practices by providing us the following informationB. What credit limit have you placed on their accountC. who has given us your name as a referenceD. any information you may give us will be treated in strict confidenceE. you have had business relations with Smith & Sons Co.,Ltd. for many yearsPart CADear Mr. Bezzole,We regret to inform you that __11__. We do not anticipate having inventory on this item for another four weeks.__12__. Model A is the professional model with automatic pressure and digital readout used by many hospitals. Model B is typically sold for home use. __13__ and hope that __14__.__15__. Thank you for your patience in this matter.Sincerely yours,A. Unless you notify me otherwise, I will assume that you still want us to ship Model C as soon as it arrives in our warehouseB. one of them will be satisfactory for youC. I am enclosing brochures on both of these productsD. However, we do have two other models that may answer your needsE. the Model C blood pressure cuff you ordered is temporarily out of stockPart DDear Mr. Meavy,Re: 50 metric tons of Green BeanWe enclose herewith your Statement of Claim No.C453 together with __16__.__17__ that the damage is attributed to rough handling whilst the goods were in the carrier’s custody. __18__, the carrier should have delivered the packages in good condition as they were at the time of shipment. Therefore, __19__.We return herewith the documents and suggest that __20__.Yours faithfully,A. the carrier should be held entirely responsible for the damage in transit for an amount of USD 2,437 on invoice value basisB. As there are no adverse remarks on the Bill of LadingC. You will note from the enclosed survey reportD. the relevant supporting documents in respect of damage to the subject goodsE. you take up this matter with the carrier in due courseV. Filling in the blanks with proper words in the following mail见课本Chapter 13 ExercisesVI. Translate the following into Chinese:1. Founded in 2002, we are specialized in the import and export of cow product.2. All the prices in the list are subject to our final confirmation.3. We would like to know your other products, please airmail your brochure and pricelist.4. We have 25 retail outlets nationwide. We now command 30% of the market in the home appliance.5. If you have any comments or suggestions, please let us know so that we may give it our careful study.6. Our products are beautiful in pattern, elegant in style, matching in colors and skillful in workmanship.7. Shall we return the damaged goods to you or hold them at your disposal?8. We are prepared to place a trial order for the following products as per the terms and conditions in your letter. We shall appreciate it if you can dispatch them by rail immediately.9. We have the right to cancel the order unless your goods can reach us before Oct.23.10. Enclosed is our S/C in duplicate. Please counter-sign and return one copy.11.We wish to charter a ship of about 6000 tons for single voyage from San Francisco to Qingdao, China for coal.12. Your counter-offer is too low and out of line with the prevailing market price.13. Full information as to prices, quality, quantity available and other relative particulars would be appreciated.VII. Translate the following into English:1. 我们将完全按照你们的指示包装货物。
电子商务英语期末总复习资料
电子商务英语期末复习资料1.掌握电子商务术语的英文单词。
（1）公司与顾客之间的电子商务(缩写) : B2C Electronic Commerce（2）互联网Internet（3）在线拍卖online auction（4）中小企业small and medium-sized enterprises（5）库存inventory（6）零售商retailer（7）供应链supply chain（8）电子零售e-tailing（9）实体店+网络的零售商click -and- motar e-tailer（10）电子现金electronic cash（11）电子资金转账electronic fund transfer（12）支付处理服务系统payment processing system(PPS)（13）物流logistics（14）配送delivery（15）在线订货online ordering（16）最优化optimization2.复习英文句子翻译：（1）Business to consumer electronic commerce (B2C) means retail transactions of products or services from businesses to individual shoppers.企业和顾客之间的电子商务就是企业和个人经营者之间的产品或者服务的零售交易。
(2) C2C is conducted by several different ways over the Internet; the typical and well-knownC2C activities are auctions.顾客与顾客之间的电子商务通过网络以多种方式进行，最典型的有名的一种是拍卖。
(3) The issuing bank sends the transaction to the processor, either authoring the payment or not. 发卡行把交易信息发给处理器，批准支付或者不批准支付。
电子商务英语知识点汇总
汉译英1.按固定日期发送信息简报，让客户叹服你的敬业精神。
(A)You dazzle your customers with your commitment by releasing the newsletter on fixed days.2.安排这样的相互交流可以让你了解自己的公司实际是如何运作的，这常常需要对软件进行定制。
Arranging this interaction can teach you lessons in how your company actually works ,and it often calls for customized software.3.安装防火墙能够禁止任何未授权的访客访问所有这些相关信息。
Installing a firewall can prohibit unauthorized sources from accessing all of this pertinent information.4.必须考虑外在威胁以保护名誉免受损害。
(B)External threats must be considered to protect the name and reputation from harm.5.不要低估了高品质链接的价值。
Don't underestimate the value of high quality links.6.创建一个高质量，能够为访问者提供很好的信息和资源的网站。
(C) Create a high quality website that offers excellent information and resources to those visiting the site .7.除了购买和销售产品，电子商务同样也可以处理其他的传统业务。
In addition to buying and selling products,e-business may also handle other traditional business aspects.8.从本质上讲，这就是一种网上支付的方法。
电子商务英语复习资料整理
Unit 1电子商务交易electronic business双向网络bidirectional network企业流程 corporate processes门户网站 web portal电子手段electronic transfer信息通讯技术 information and communication technologies数据处理系统 data processing systems面向内部的 internal facing面向外部的 external facing商业模型business model互动步骤interaction steps电子商务是指利用信息通讯技术所进行的任何形式的商业活动。
e-business defined as the utilization of internation and communication technologies in support of all the activities of business.Auction (n)拍卖Bid（vt）出价、投标、祝愿、命令、吩咐accessible（adj）已接近的、易受影响的commission（n）佣金、委任、委托、委办（权）；（vt）委任、委托、任命、委托制作dissemination（n）分发、传播electronically-facilitated（adj）电子化的integration（n）整合、综合utilization（n）使用=ultilisationacquisition（n）采集、获得、获得物application（n）应用、申请、应用程序IS=information system 信息系统Flat Fee 一次性收费Unit 2电子数据交换EDI electronic data interchange供应链管理supply chain management外包outsource固定格式inflexible format产品说明书product specificationsB2B交易场所B2B exchange （the B2B marketplace）有效地管理库存managing inventory more efficiently安全漏洞security breach网上目录on-line catalog贸易伙伴trading partner后端系统 data-end systemsB2C电子商务是企业与企业通过因特网、外联网、内联网或者似有网络，以电子化方式进行交易B2C e-commerce is business to business via the internet、extranet、intranet on network seems to be trading electronically.Collaboration（n）协助、合作Confidential（adj）秘密的、机密的Depot（n）仓库Component（n）部件Hype（n）大肆宣传、大做广告Interchange（n）交换（vi&vt）交换Intervention（n）干涉、干预Platform（n）平台Portal（n）入口Procurement（n）采购、获得、采集Quotation（n）报价Inventory（n）存货、财产目录Unit 3在线交易on-line transactions讨价还价haggling over price区别distinction传统企业brick and mortar business实体商店physical store零售巨头retail giant多渠道策略muti-channel strategy流量flow网站导航website navigation付账流程checkout process渠道冲突channel conflict互联网免税法案internet tax freedom actB2C电子商务是企业通过Internet向个人消费者直接销售产品或提供服务的经营方式。
电子商务英语考试资料
Incorporation:合并；Feedback:反馈；instantaneous：立即地，瞬间发生的；point&click：点击；brick&mortar：砖头和砂浆式，指传统商店；collaborative：合作的，协作的；auction：拍卖；virtual：虚拟的；fraud：欺诈，欺诈行为；reimburse：偿还；e-check：电子支票；wire transfer：电汇；Telnet：远程网；Disseminate：（正式）散步，传播（消息，观念等）；Remote login：远程登录；Point-and-click access:点击进入；Hack：非法侵入；Encrypt：加密，将。
译成密码；Proxy：代理服务器，即proxy服务器，在互联网上完成跑腿服务；Screening Routers：筛选路由器；Promote：宣传，推广；Commission：佣金，酬劳金；Pay off：值得的，有利可图的，成功的；Customized：客户要求定制的，为客户量身定做的；Inventory：详细目录，存货清单；Barter:以物易物，易物贸易；web banner：网络标语广告；Thus, it will eliminate valuable shelf spa ce and data can be searched and accesse d in matter of seconds.采用电子商务的方式，可以为企业节省大量的储存资料与实物的货架空间；A brick&mortar” business is normally li mited to serving the customers in its loca l geographical location.传统公司的服务客户的方式通常都受到地理位置的限制；To be part of that online community, one would need to be on the WWW for the m.要想成为网络社区的一份子，你就必须出现在万维网上。
电子商务复习资料
名词解释1.Define E-Commerce:the process of buying or selling products or services via computernetwork.2.Click and mortar organizations:that conduct some e-commerce activities,but do theirprimary business in the physical world.3.Define market segmentation: the dividing of potential customers by free.the good is tocreat a subgroup that is more likely to be interested in the product than the whole.4.SPAM:5.Direct material:选择题：1.Among the usages and advantages of the Internet for business use are:A. Marketing and selling products and services.B. Promoting a paper-free environment.C. Efficiency and unequaled cost-effectiveness.D. All of the above.2.You're designing an E-Commerce Web site that sells to consumers. You need a uniqueidentifier to assign to each visitor, so their activities can be tracked. Based on the above scenario, which one of the following choices is a secure and reliable way doing this?A. Keep their IP Address in the Web Server's memory.B. Put their email address in a cookie.C. Store their IP Address in a Database.D. Give them a cookie with a Unique ID, then store it in a database.3.The protocol for transmitting private information over the Web isA. HTTPB. SSLC. SQLD. FTP4.An e-commerce site such as eBay is a ________________ operation. 。
【】泉州师院经贸英语电子商务复习材料.doc
泉州师院经贸英语电子商务复习材料2010级经贸英语电子商务复习一、单项选择题(每小题2分，共20分)1网上购物、网上银行、网络广告、网上娱乐、视频点播、信息增值服务以及供应链管理等属于(B ) . A电子商务服务B电子商务支撑C电子商务应用D以上都不对2网络商品直销的诱人Z处，在于它能够有效地减少交易环节，大幅度地降低交易成本，从而降低消费者所得到的商品的(A )・A最终价格B所得税C最终成本D制造难度3电子商务要成为一个完整的过程，(C )是重要的坏节。
A网上洽谈B商铺浏览C网上支付D物流4 (C )是电了商务的初始应用方式。
A互联网B电子邮件C电子数据交换D电子支付5网络广告可以根据更精细的个性差别将顾客进行(C )・A挑选B排除C分类D以上都不正确6电了商务实际上是一种(A )活动。
A.买卖B.网络C.生产D.运输；7网上银行的服务时间是(C )・A. 8小时B. 12小时C. 24小时D.白天工作，晚上休息8(C)始终是一种为满足企业需要而发展起來的先进技术手段，必须遵照统一标准。
A.互联网电了商务B.移动电了商务C. EDI电了商务D.内联网电了商务9 WEB的含义是(A ).A.超文木信息系统B.远程登录C.电子邮件D.文件传输10 CA的中文含义是（D ）.A.电了中心B.金融中心C.银行中心D.认证中心二、多项选择题（每小题2分，共10分）1电子商务按照交易对象分类，对以分为（ABCD ）.A B2CB B2BC B2GD G2B2 1997年11月，国际商会在法国首都巴黎举行了世界电子商务会议，认为电子商务涵盖的业务包括（ABCD ）等方面。
A信息交换B销售及服务C运输D电子支付3电子商务的交易过程大致阶段包括（ABCD）•A交易前的准备B交易谈判和签订合同C办理交易进行前的手续D交易合同的履行和索赔4网络商品直销的优点在于（BD）.A可以从网上判断商品的质量优劣B能够减少交易环节，降低交易成木C能够利用信用卡进行网上交易，提高保密性D能够减少售后服务的技术支持费用5在电子商务的交易过程中，（ABCD）都将彼此发生业务关系，从而产生相应的法律关系。
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电子商务de概念
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•Material: Ceramic •Feature: Green ink does not fade no deformation(变 •Capacity: 11oz 形) •Brand: Goolcase com •Pattern:High and Beautiful
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•ASIN码是亚马逊自己自家产品编的唯一编号,如果是书籍类的 ASIN码就等同于全世界通用的ISBN号
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•FUNNY COFFEE MUG: There Is More To This Mug Than Just A Funny Message. The Image Is Professionally Printed To Ensure It Will Last In The Microwave and Dishwasher. We Also Printed The Image On Both Sides To Make Sure Left-Handers Did Not Feel Left Out.
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一、客观部分：（单项选择、多项选择、不定项选择、判断）（一）、选择部分1.In general, the major benefits of B2B are( ABCD ).A. reduce administrative costsB. expedite cycle timeC. lower search costsand time for buyers D. decrease productivity of employees E. reduce inventory levels★考核知识点: 企业间的电子商务，参见P148附1.1.1（考核知识点解释）：总的来说，B2B的主要优点有：取代了纸质单据，节约管理成本；减低搜索成本，节约买主的时间；提高雇员处理采购和销售的效率；减少失误，提高服务质量；降低库存水平和库存成本；增加生产弹性，实现即时送货；方便大宗定制；增加合作的机会。
2.In order to keep competitive in EC, logistics industry has begun to employ the （ ABD ）structureA. openingB. systematicalC. conservativeD. technicalE. close★考核知识点: 电子商务中的物流，参见P174附1.1.2（考核知识点解释）：为了保持在电子商务中的竞争力，物流业已经开始使用开放的、系统化的技术结构，为企业营造连贯的物流过程，从而实现整个供应链的无缝多点集成。
3.Brokerage models include（ ABD ）A. marketplace exchangeB. content-targeted advertisingC. buy/sell fulfillmentD. bounty brokerE. information exchange★考核知识点: 网上商务模式，参见P73附1.1.3（考核知识点解释）：中介模式包括：市场交易、买卖活动、需求收集系统、拍卖中介、交易中介、奖励金中介、分销商、搜索代理、网上商场。
4.If you need to access information and know where it is on the web, you only needenter the entire www address into your browser's（ D ）A. addressB. computerC. httpD. Uniform Resource Locator field★考核知识点: 网络，参见P12附1.1.4（考核知识点解释）：如果你需要访问信息，并且也知道信息在网络中的什么位置，你只需在浏览器的统一资源定位器区（URL）输入完整的万维网地址。
5.ERP's best values are improving the way of（ AD ）A. taking an orderB. adding it to the shopping chartC. maintain relation with customerD. process the order into an invoiceE. making enterprise relationpolicy★考核知识点: 企业资源计划，参见P182附1.1.5（考核知识点解释）：ERP的价值就是用来改进公司接受订单，处理订单，把订单转化成发票和收入的方式。
6.There are two types of encryption（ AD ）A. secret keyB. double keysC. missing keyD. public keyE. fine key★考核知识点:电子支付系统的安全机制，参见P205附1.1.6（考核知识点解释）：电子支付系统的安全机制包括加密，而加密有两种方法：密钥加密和公钥加密。
7. EC can be prosperous because of( ABD )A. wide use of computerB. popularity of credit cardsC. business modelD.secure transaction agreement E. production system★考核知识点:电子商务，参见P56附1.1.7（考核知识点解释）：随着计算机的广泛使用，因特网的日益完备和广泛采用，信用卡的使用，安全交易协议的建立以及政府的支持和促进，电子商务的发展日益繁荣。
8. Business models have taken on greater importance recently as a form of ( A ) thatcan be protected with a patentA. intellectual propertyB. passwordC. business modelD. strategyE.system★考核知识点:网上商务模式，参见P72附1.1.8（考核知识点解释）：商务模式成为之中知识产权的形式，收到专利保护，商务模式已经日益进入了专利法的领域。
9. All EC sites rest on the same()A. network structureB. communication protocolsC. web standardsD. securitysystems E. consumption value★考核知识点:网上商务模式，参见P62附1.1.9（考核知识点解释）：大多数的电子商务网站建立在同样的网络构架、通信协议、网络标准和安全系统之上。
10. The essential security requirements for safe electronic payments are( ABC ).A. authenticationB. encryptionC. integrityD. passwordsE. privacy★考核知识点:电子支付，参见P207附1.1.10（考核知识点解释）：安全的电子支付有4个基本的要求：认证、加密、完整性、不可否认性。
（二）、判断部分1. If business goes well, the revenues from sales exceed the cost of operation andthe company realizes a profit. （√）★考核知识点:商务模式，参见P71附1.2.1（考核知识点解释）企业生产产品或提供服务并将其卖给顾客，如果一切顺利，销售收入超出运营成本，企业就能赢利。
2. The main purpose of an intranet is to share company information and computing resources with business partners.（×）★考核知识点:认识因特网，参见P4附1.2.2（考核知识点解释）内联网的主要目的是在员工中分享公司的信息和计算资源。
3. In global Internet marketing, marketers can take other countries and their populations for granted without restraint.（×）★考核知识点:因特网营销，参见P101附1.2.3（考核知识点解释）尽管全球性的因特网营销存在着明显的优势，营销商也不能将其他国家和其他国家的人视为理所当然的客户。
4. EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.（√）★考核知识点:电子商务，参见P56附1.2.4（考核知识点解释）电子商务是指将通过电子媒体来进行商务活动，这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。
5. Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. （√）★考核知识点:网上商务模式，参见P72附1.2.5（考核知识点解释）中介是市场的组织者，中介将买卖双方联系在一起并促进交易的进行。
6. With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site. （√）★考核知识点:销售网站的建立，参见P107附1.2.6（考核知识点解释）有了明确的宗旨、确定的目标市场和既定的目标，有了一个合适的域名和清晰的组织结构，你现在就可以开始为成功地建立网站而制作网页了。
7. The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters. （×）★考核知识点:因特网市场营销，参见P101附1.2.7（考核知识点解释）利用其它网站的链接和邮件新闻组就可以以低成本的方式在世界范围内进行网站推广。
8. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimization.（√）★考核知识点：物流参见P173附1.2.8（考核知识点解释）电子商务创造了以客户为中心的新模式，并对物流服务提出了较高要求，这些要求表现在响应性、灵活性、可视性和最优化。
9. Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency. （×）★考核知识点: 网上商务模式，参见P73附1.2.9（考核知识点解释）：中介模式包括：市场交易、买卖活动、需求收集系统、拍卖中介、交易中介、奖励金中介、分销商、搜索代理、网上商场。