英文广告翻译
英语广告词 10个知名品牌英文广告词及其中文翻译
英语广告词10个知名品牌英文广告词及其中文翻译
各位读友大家好,此文档由网络收集而来,欢迎您下载,谢谢
no problem too big。
7.Just do it,没有解决不了的大问题。
13.Take TOSHIBA .
滴滴香浓,无处不在。
英语广告词
10.Feel the new space .
我们领先.
智慧演绎.
动态的诗,意犹未尽经典英文广告词
1.
没有不做的小生意.Obey your thirst.
使不可能变为可能。
9.The taste is great,拥有世界.
服从你的渴望。
3.We lead ,dancing close to me,take the world.
感受新境界.others copy.
味道好极啦。
6.Poetry in motion .
拥有东芝。
英语广告词
14.Let’s make things better.
只管去做,他人仿效。
4.Impossible made possible。
5.The relentless pursuit of perfection.
新一代的选择..
不懈追求完美。
11.The choice of a new to the last drop。
8.Ask for more .
渴望无限.
让我们做得更好。
2,向我舞动。
12.Intelligence everywhere。
15.No business too small
各位读友大家好,此文档由网络收集而来,欢迎您下载,谢谢。
英语翻译词汇系列广告用英文
英语翻译词汇系列广告用英文部门: xxx时间: xxx整理范文,仅供参考,可下载自行编辑社论式广告advertorial倡导广告advocacy advertising 伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment展品exhibits特写feature articles内部通报house organ 以货代款in kind机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy 招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations公共关系广告public relations advertising 宣传publicity公众publics招聘广告recruitment advertising 声望经营reputation management撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition 受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV 单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating 时段组合day-part mix预定市场区域designated market areas班车时间drive time 首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT 形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory 地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication 协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship 点播广播spot announcement点播广播spot radio受众总数total audience 总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner 阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button 有线调制解调器cable-modem目录catalogs光驱CD-ROM 分类广告Web站classified ad Web site 点击率click rate点进率click-throughs编辑名录compiled lists 小甜饼cookies立体创意直邮creative dimensional direct mailing数字互动媒介digital interactive media 直接电脑Direct PC直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider 插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology 销售信函sales letters搜索引擎search engines邮简self-mailers 赞助sponsorship公告书statement stuffersWeb浏览器Web browser 网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests 中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning 实验法experimental method小组讨论focus group正试调查formal research 成见效应halo effect深度访问in-depth interview非正式/试调查informal research 查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets 媒介种类media class媒介调查media research媒介细分media subclass 媒介单位media units媒介载体media vehicles产品merchandise讯息message 动机motives非概率抽样nonprobability samples观察法observation method 事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques 定性调查qualitative research定量调查quantitative research 随机概率抽样random probability samples回忆测试recall tests信度reliability 销售测试sales tests样本sample样本单位sample units二级信息secondary data 全面调查survey实验市场test market通用产品代码universal product code 母体universe效度validity广告印象advertising impression 广告反应曲线advertising response curve注意度attention value受众audience 受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule成本效益cost efficiency 单位成本cost per point千人成本cost per thousand创意组合creative mix 分布目标distribution objectives有效频次effective frequency有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule 频次frequency总印象gross impressions毛评点gross rating points 市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles 讯息力度message weight方法methodology组合媒介法mixed-media approach 资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy近期策划recency planning 路障式roadblocking外溢媒介spillover media增效效应synergy 电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date 彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications 统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts 黄金版位full position门式折页gatefold地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date 公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates 预印广告插页preprinted inserts初级发行量primary circulation 清样proof copy公告public notice费率基准rate base价目表rate card 阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates 二级读者量secondary/pass-along readership欠资收费制short rate 赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS 标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper 撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts 周报weekly newspapers广告津贴advertising allowance 回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising 优惠券coupons顾客终身价值customer lifetime value 数据进入data access数据管理data management数据库database数据库营销database marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons提前购买forward buying 广告插页free-standing inserts游戏game店内样品试用in-store sampling 联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials 什锦袋装样品polybagging奖品premiums拉式战略pull strategy 推销奖金push money/spiffs推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling 货位津贴slotting allowance抽奖sweepstake电话营销telemarketing 贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals 贸易推广trade promotion明确表示affirmative disclosure 美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order 比较广告comparative advertising服罪判决书consent decree 消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism版权copyright更正广告corrective advertising 欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising 联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property 长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB 国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery 短期操纵论short-term manipulative arguments社会责任social responsibility 潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office行为广告action advertising实际消费者actual consumer 广告advertising农业广告agricultural advertising作者author 自传式讯息autobiographical message知晓广告awareness advertising品牌术branding 工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising 消费者consumer译码decode直接反应广告direct-response advertising 戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback 全球性广告global advertising商品goods观点ideas形象广告image advertising 预定消费者implied consumer工业时期industrial age工业化时期industrializing age 国际广告international advertising地方性广告local advertising 营销marketing营销传播marketing communications营销公关marketing PR 媒介medium讯息message叙述式讯息narrative message全国性广告national advertising 噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising 人物persona人员销售personal selling后工业时期postindustrial age 前工业化时期preindustrial age过程process产品product产品广告product advertising 专业广告professional advertising公共关系public relations公共关系活动public relations activities 公共关系广告public relations advertising受者receiver 区域性广告regional advertising常规价格广告regular price-line advertising 零售广告retail advertising销售推广sales promotion服务services 信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience 目标市场target market贸易广告trade advertising广告讯息advertising message 广告计划advertising plan广告战略advertising strategy 自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives 创意组合creative mix实验调查法empirical research method 整合营销传播integrated marketing communication顾客终身价值lifetime customer value 营销目标marketing objectives营销计划marketing plan营销战略marketing strategy 需求一满足式目标need-satisfying objectives目标/任务法objective/task method 销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing 销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholder SWOT分析<优势、弱势、机遇与威胁)strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty 企业市场business markets影响中心centers of influence有意劝服路径central route to persuation 认知cognition消费行为consumer behavior消费者决策过程consumer decision making process 消费者市场consumer markets文化culture现有顾客current customers 详尽可能性模型Elaboration Likelihood Model环境因素environment 选择评估evaluation of alternatives评估标准evaluative criteria 参考组evoked set交换exchange政府市场government markets习惯habit 需要层次hierachy of needs工业市场industrial markets信息性动机informational motives 人际影响interpersonal influences认知learning市场market 卖主marketers营销marketing大脑档案mental files动机motivation 需要needs被动生成动机negatively originated motives非人员影响nonpersonal influences 舆论领袖opinion leader集团买主organizational buyers 感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens 主动生成动机positively originated motives购后失调学说postpurchase dissonance 购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens 参照人群reference groups经销商市场reseller markets 选择性感知selective perception自我意识self-concept社会阶层social classes 刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机transformational motives国际市场transnational markets效用utility 欲望wants地理人口细分geodemographic segmentation地理细分geographic segmentation 成长期growth stage隐性差异hidden differenees独立品牌individual brand 诱导性差异induced differences密集分销intensive distribution引入期introductory phase 特许品牌licensed brand市场细分market segmentation营销组合marketing mix 成熟期maturity stage全国性品牌national brand网络营销network marketing 非人员传播nonpersonal communication人员型服务people-based service 显性差异perceptible differences人员传播personal communication定位position 价格因素price element初级需求primary demand首要需求趋势primary demand trend 私家品牌private label产品概念product concept产品因素product element 产品生命周期product life cycle消费心态细分psychographic segmentation 消费心态psychographic宣传publicity拉pull拉式战略pull strategy 购买时机purchase occasion推入push推式战略push strategy转销商reseller 销售推广sales promotion选择性需求selective demand选择性分销selective distribution 服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process 电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system 用量细分volume segmentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency 艺术指导art directors美术工作室art studios全国性广告主协会ANA 品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising 联合广告cooperative advertising文案copy文案人员copywriters 创意工作室creative boutique创意总监creative director分散式体制decentralized system 部门式departmental system发展期development stage 数字互联媒介digital interactive media直邮广告direct-mail advertising 电子媒介electronic media手续费——代理费混合制fee-commission combination 外国媒介foreign media全面服务公司fullservice advertising agency 普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system 横向联合广告horizontal cooperative advertising专属广告公司in-house agency 奖励制incentive system独立制作社independent production house独立调查公司independent research company 机构广告institutional advertising整合营销传播integrated marketing communications 互联广告公司interactive agency国际广告公司international agency 国际媒介international media国际化架构international structure 地方性广告local advertising地方广告公司local agency维持期maintenance stage 经营总监management supervisors差价markup媒介media媒介购买公司media-buying service 媒介代理费media commission跨国公司multinational corporations 全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising 点point关系预备期prerelationship stage印刷媒介print media 印刷厂printers产品广告product advertising区域性广告主regional advertiser 区域性广告公司regional agency常规价格广告regular.price-line advertising 截留费制retainer system减价广告sale advertising销售推广部sales promotion department 推测性提案speculative presentation直接费制straight-fee system 下游公司supplier终结期termination stage交通广告transit advertising 纵向联合广告 vertical cooperative advertising网络设计社 Web design house广告礼品advertising specialty自动取款机ATM 基本巴士单位 basic bus展台 Booths路牌 bulletin structure 车内尾部招贴car-end posters 电影贴片广告 cinema advertising名录 Directories8张招贴eight-sheet posters 电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media 全面登场 full showing全球定位系统 GPS车内广告牌 inside cards100露出数100showing 户外媒介 out-of-home media车体招贴 outside posters包装Packaging奖品 Premiums产品安插 product placement登场 Showing看板Spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券 take-ones出租车外壳 taxicab exteriors终点站招贴terminal posters 30张招贴架 30-sheet poster panel整车牌位 total bus商业展示会trade shows 交通广告 transit advertising车站棚广州广告 transit shelter advertising录像手册video brochure 广告讯息 advertising message艺术 Art艺术指导 art direction 艺术家 Artist美术总监 art director大创意 big idea头脑风暴法Brainstorming 传播媒介 communications media概念化 Conceptualization方案人员Copywriter 创意纲要 creative brief创意总监 creative director创意过程creative process 创意金字塔 creative pyramid创意 creative创造 creativity感性诉求emotional appeals 控险家explorer事实型思维fact-based thinking信息性informational法官 judge指定 mandatories讯息战略 message strategy非文字Nonverbal产品概念 product concept理性诉求 rational appeals目标受众target audience 技巧 technical转换性 transformational价值型思维 value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines 正文 body copy粗体 boldface照相制版 camera-ready art表演纲要casting brief 结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs 斜体italic歌谣式jingles肩题kicker布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志musical logo 叙述式正文 narrative copy新闻/信息式标题 news/information headlines出镜头on camera 拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy 方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts 生活片段 slice of life口号 slogans故事板 storyboard故事板草图storyboard roughs 直截了当式 straight announcement直接推销式正文 straight-sell copy副标题subhead 标题句taglines证言testimonial正文text主题句theme lines小样thumbnail 收尾 trial close图形部分 visuals旁白 voiceover模拟校样analog proof 动画animation合成片answer print光圈aperture音控台audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art 字符计算式character-count method电影摄影师cinematographer截止期closing date 色基 color key分色 color separation连续调 continuous tones 控制室control room 组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing数字媒介 digital media数字校样 digital proof数码视频效应装置DVE units导演director 特排字体display type复制带dubs拷贝dupes电子制作electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版halfone plate 网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning 电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人live action 外景地 location制片场 lot指令 mandatories公共场所 mass audience venue 母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所personal audience venue 平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金residual fee反差套印reverse knockout 无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场session特技 special effects插播广告 spots剥版 stripping叠 supers 演播人员talent 自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套trap 字系 type families排印工艺 typography网页 Web page单词计算式word-count method 工作样片 work print书写纸 writing paper申明:所有资料为本人收集整理,仅限个人学习使用,勿做商业用途。
Advertisements广告英语
• Taste its strong atmosphere of milk, just like silk fly around you.
即使每人每天一百多美元,我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it. 还是可口可乐好! Eg2. Fresh Up With Seven-Up. 饮七喜,添精神。 Eg3. Introducing FITNESS magazine. It’s about health,it’s about exercise,it’s about your image,your energy,and your outlook. 向您推荐《健康》杂志:关注健康,锻炼,形象, 精力,展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) (1860-1939)was a Czech [tʃek](捷克)Art Nouveau painter,known best for his distinct(独特的) style. He produced many paintings, illustrations(插画), advertisements, postcards, and designs.
经典广告语 中英文对照
经典广告语中英文对照Introduction广告语是一种能够吸引消费者注意力、传达产品或服务优势的短语或句子。
好的广告语能够让消费者对产品或服务产生兴趣,并促使他们采取行动,从而帮助企业增加销售额和市场份额。
在过去的几十年里,许多经典广告语以其简洁明了的表达和生动有趣的形式成为了文化的一部分。
本文将介绍一些经典广告语,并提供中英文对照。
经典广告语以下是一些具有广泛知名度和影响力的经典广告语:1.Just Do It - 就去做吧 (Nike)2.Think Different - 不同凡想 (Apple)3.I’m Lovin’ It - 我就喜欢(McDonald’s)4.Melts in Your Mouth, Not in Your Hands - 入口即化(M&M’s)5.Because You’re Worth It - 因为你值得拥有(L’Oréal)6.The Happiest Place on Earth - 最快乐的地方 (Disneyland)7.Finger Lickin’ Good - 咖啡牛排. 抵死。
(KFC)8.Have a Break, Have a KitKat - 享受休息时刻 (KitKat)9.It’s the Real Thing - 这是真正的东西 (Coca-Cola)10.Connecting People - 连接人们 (Nokia)这些广告语中的每一个都以其独特的方式传达了品牌的价值观、产品特点或服务质量,成为了各自品牌的代表性标志。
经典广告语的特点好的广告语具备以下几个特点:1.简洁明了 - 经典广告语通常使用简短的词语和句子,能迅速吸引消费者的注意力,传递核心信息。
2.易记易识别 - 经典广告语常常通过使用独特而有趣的语言和形象,让人们轻易记住并将其与品牌联系起来。
3.文化共鸣 - 经典广告语常常与当时的社会文化紧密相连,能够触动消费者的情感并与他们建立深层次的共鸣。
英文广告词汇总_英文广告词_
英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。
(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。
(三菱汽车)3. Anything is possible. 没有不可能的事。
1. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。
(别克)3. To be true forever. (Haier) 真诚到永远。
你只看到富帅的中华,却没看到屌丝的红塔你有你的男神,我有我的女屌你嘲笑我三分女友,我可怜你为钱生逼你可以轻视我的眼光,我会证明屌丝虽比富帅穷,但心比富帅红屌丝是注定默默地逆袭,路上少不了质疑和嘲笑,但那又怎么样,哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表:天长地久2. Kodak: a Kodak moment柯达相纸/胶卷:就在柯达一刻3. Olympus: focus on life奥林巴斯:瞄准生活。
4. The new digital era.数码新时代。
1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏:健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装):质量与风格共存。
经典广告翻译
Focus on life.瞄准生活。
(奥林巴斯相机)A Kodak moment.就在柯达一刻。
(柯达相纸/ 胶卷)Poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)Good teeth, good health.牙齿好,身体就好。
(高露洁牙膏)Tide’s in, dirt’s out.汰渍到,污垢逃。
(汰渍洗衣粉)Nobody is perfect.没有一个人的身材是十全十美的。
(苗条健身器材)The Globe brings you the world in a single copy.一册在手,纵览全球。
(《环球》杂志)We're the dot. in. com.我们就是网络。
(太阳微系统公司)Fresh-up with Seven-up.(Seven-up)提神醒脑,喝七喜。
(七喜)Intel Inside.(Intel Pentium)给电脑一颗奔腾的“芯”。
(英特尔奔腾)Good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)We lead, others copy.我们领先,他人仿效。
(理光复印机)要想皮肤好,早晚用大宝。
(Applying) Dabao morning and night; it makes your skincare a real delight.——A fair skin now? Dabao knows how.Rossini Watch: Time always follows me.罗西尼表: 时间因我存在。
Featherwater:Light as a feather.法泽瓦特眼镜:轻如鸿毛。
Fly higher.白沙集团: 越飞越高.Haier: To be true forever.海尔集团: 真诚到永远。
Philips:Sense and simplicity飞利浦:精于心简于形快餐食品:求快感,吃快餐。
常用产品英文广告翻译
常用产品英文广告翻译导语:以下是店铺为您整理英文广告词,希望您喜欢阅读:产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world典雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the people's convenience方便商品 convenience goods方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全a complete range of specifications; complete in specifications花样繁多 a wide selection of colours and designs货色齐全 goods of every des cription are available.客商第一,信誉第一 clients first, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良,疗效显著,誉满全球,欢迎选购excellent quality, evident effect, good reputation over the world, orders are wel come.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods 让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in colour色泽光润 bright luster色泽艳丽 beautiful in colour深受顾客欢迎We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public式样美观 aesthetic appearance; attractive fashion式样新颖大方 modern and elegant in fashion式样雅致 elegant in style式样众多 in many styles适合男女老幼四季穿着 suitable for men and women of all ages in all seasons外型大方 elegant shape享有声誉 to win a high admiration新品迭出 new varieties are introduced one after another行销世界 to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship,skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料,尺寸齐全,品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外 to enjoy high reputation at home and abroad在国际市场上享有盛誉to enjoy high reputation in the international market造型美观 attractive appearance; handsome apprearance质量第一,用户至上 quality first, consumers first种类繁多 wide varieties。
英文广告语翻译
good companions for children as well as adults 老少良伴a complete range of specifications 规格齐全aesthetic appearance 式样美观a great variety of models 款式多样料盒,便于安全保存aromatic character and agreeable taste香浓可口attractive appearance 造型美观attractive designs 款式新颖attractive fashion 式样美观available in various designs and specifications for your selection 备有各种款式的现货,任君挑选bright and translucent in appearance 外观光泽透明bright in colour 色彩鲜艳by scientific process 科学精制carefully-selected materials 用料精选comfortable feel 手感舒适complete in specifications规格齐全complete range of articles 品种齐全courteous service 服务周到distinctive for its traditional properties 具有传统风味特色diversified practices and efficient services方式灵活,方便客商elegant and graceful 典雅大方elegant in smell 香气高雅Enquiries and orders are warmly welcome. 竭诚欢迎客户惠顾New varieties are introduced one after another. 新品迭出fashionable and attractive packages 包装新颖美观fashionable patterns 花色入时fragrant aroma 香气馥郁high safety 保险性强high standard in quality and hygiene 质量高,卫生严ideal gift for occasions 节日送礼之佳品limpid in sight 色泽清澈long and rich experience 历史悠久,经验丰富luxuriant in design 设计华丽富贵mild and mellow 入口和醇New varieties are introduced one after another. 新品迭出perfect in workmanship 制作精巧pleasant in after-taste 口味隽厚pleasant to the palate 清香爽口quality and quantity assured 保质保量rich experience and strict scientific management 丰富的生产经验和严格的科学管理Colours are striking, yet not vulgar.色彩夺目,迥然不俗rich in poetic and pictorial splendor 富有浓厚诗情画意selling well all over the world 畅销全球sophisticated technologies 工艺精良stocks are always available in large quantities for prompt delivery 备有现货,交货迅速sufficient supplies 货源充沛superior(in)quality 质地考究to adopt advanced technology 采用先进技术和工艺to assure years of trouble-free service 多年使用,不出故障to be awarded a silver medal 荣获银质奖to be highly praised and appreciated by consuming public深受国内外消费者的欢迎和好评to enjoy high reputation in the world market 在国际市场上享有信誉to have a long history, rich experience, and reliable reputation 历史悠久,经验丰富,信誉可靠to have a unique national style 独特的民族风格to rank first among similar products 居同类产品之愧首to win a high reputation and is widely trusted at home and abroad 深受国内外客户的信赖和称誉to enjoy high reputation at home and abroad 誉满中外unequal in performance 性能无与伦比warm and windproof 保暖防风waterproof, shock-resistant and antimagnetic 防水,防震和防磁Wholesale and retail are welcome. 欢迎批发零售with a long standing reputation 久享盛名with most up-to-date equipments and technique 采用最新设备和工艺with the traditional methods 沿用传统的生产方式。
英文广告Relaxed Riders 中文翻译
Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.轻松骑士您的身材是靓丽的!是您的牛仔裤跟您的身材不协调。
穿着不合身的牛仔裤就算再好的身材也秀不出来。
这就是为什么穿着一条能秀出您靓丽身材的牛仔裤会这么重要。
牛仔裤最能体现出您的身材。
就像我们的轻松骑士。
当我们在设计轻松骑士的时候,我们于其上面裁出曲线以适合您本来的身材轮廓。
所以如果您的身材比例变了,轻松骑士也会跟着变。
如果您仅仅因为您的牛仔裤不合身而觉得不舒服不自信的话,就来试试我们的轻松骑士吧。
广告词英文翻译_广告词
广告词英文翻译广告是营销的工具和手段,营销功能应被视为广告与生俱来的本质功能。
营销离不开传播,传播功能是广告的最基本功能,广告通过信息的传播起到促进、劝服、增强、提示的作用。
下面是橙子带来的关于广告词英文的内容,欢迎阅读!经典广告词的英文 Impossible made possible. 使不可能变为可能。
(佳能打印机)Take time to indulge. 尽情享受吧!(雀巢冰激凌)Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。
(万宝路香烟)To me, the past is black and white, but the future is always color. 对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)The taste is great. 味道好极了。
(雀巢咖啡)From Sharp minds, come sharp products.来自智慧的结晶。
(夏普产品)Mosquifo bye bye bye.(RADAR) 蚊子杀、杀、杀。
(雷达牌驱虫剂)Connecting People.(Nokia) 科技以人为本。
(诺基亚)Anything is possible. 没有不可能的事。
(东芝电子) /Take 1 / 6TOSHIBA, take the world. 拥有东芝,拥有世界。
(东芝电子)Our wheels are always turning. 我们的车轮常转不停。
(五十铃汽车)The world smiles with Reader's Digest. 《读者文摘》给全世界带来欢笑。
(《读者文摘》)Nobody is perfect. 没有一个人的身材是十全十美的。
(苗条健身器材)The Globe brings you the world in a single copy. 一册在手,纵览全球。
生活用品中英文对照广告语
经典英文广告语(中英文对照)1. good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)2. obey your thirst.服从你的渴望.(雪碧)3. the new digital era.数码新时代。
(索尼影碟机)4. we lead. others copy.我们领先,他人仿效.(理光复印机)5. impossible made possible.使不可能变为可能。
(佳能打印机)6. take time to indulge.尽情享受吧!(雀巢冰激凌)7. the relentless pursuit of perfection.不懈追求完美。
(凌志轿车)8. poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)光临风韵之境--万宝路世界。
(万宝路香烟)10.to me, the past is black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)11。
just do it. 只管去做。
(耐克运动鞋)12. ask for more. 渴望无限.(百事流行鞋)13. the taste is great。
味道好极了。
(雀巢咖啡)14。
feel the new space。
感受新境界。
(三星电子)15. intelligence everywhere。
智慧演绎,无处不在。
(摩托罗拉手机)16。
the choice of a new generation. 新一代的选择。
(百事可乐)18。
take toshiba, take the world。
拥有东芝,拥有世界。
(东芝电子)19。
lets make things better. 让我们做得更好。
(飞利浦电子)20. no business too small, no problem too big。
经典广告词英文翻译
经典广告词英文翻译下面是带来经典广告词英文,欢迎阅读!英文广告1.M&Ms melt in your mouth, not in your hand. 只溶在口,不溶在手。
(M&M巧克力)2.Behind that healthy smile, there's a crest kid. 健康笑容来自佳洁士。
(佳洁士牙膏)3.Time is what you make of it. (Swatch) 天长地久。
(斯沃奇手表)4.Make yourself heard. (Ericsson) 理解就是沟通。
(爱立信)5.Start ahead. (Rejoice) 成功之路,从头开始。
(飘柔)6.Things go better with Coca-Cola. (Coca-Cola) 饮可口可乐,万事如意。
(可口可乐)7.Connecting People.(Nokia) 科技以人为本。
(诺基亚)8.A diamond lasts forever. (De Bierres) 钻石恒久远,一颗永流传。
(第比尔斯)9.Mosquito Bye Bye Bye. (RADAR) 蚊子杀杀杀。
(雷达牌驱虫剂)10.A Kodak Moment. (Kodak) 就在柯达一刻。
(柯达相纸/胶卷)简单的英文广告词翻译 1.Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。
(可口可乐)2.Generation Next.(Pepsi) 新的一代。
(百事)3.The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。
(凌志汽车)munication unlimited.(Motorola) 沟通无极限。
(摩托罗拉)5.Feast your eyes.(Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。
翻译广告语
直译法1.蒙牛特仑苏----不是所有的牛奶都叫特仑苏。
Not all milk can be called Telunsu.2.中国人民银行----您的成功就是我们的业务。
Your success is our business.3.中国电信-----与你同行。
Always with you.4.非常可乐----非常可乐,非常选择。
A special cola. A special choice.5.中国光大银行---不求最大,但求最好。
To be the best rather than the largest.6.农夫山泉-----农夫山泉有点甜。
Nongfu Spring tastes a little bit sweet.7.美的----“美的”家电,美的全面,美的彻底。
Midea home appliances are frombeautiful-beautiful from head to toe, beautiful inside out.8.先科(VCD)------世界看中国,中国有先科。
As she boasts advanced science,China attracts global eyes.9.“维维”豆奶-----维维豆奶,欢乐开怀!Weiwei bean-milk gives enjoyment.10.“海尔”电器-----真诚到永远!Sincerity is forever!转译法1.建行龙卡---衣食住行,有龙则灵。
LongCard makes your busy life easy.2.匹克---我能,无限可能。
I can play.3.茅台----国酒茅台,相伴辉煌。
Good and vigorous spirit.4.CBA运动休闲系列----运动休闲,我行我素。
Go on mu way.5.荣威汽车----人尽其力,力尽其能。
It’s not enough that we do our best, we haveto do what’s required.6.杉杉西服----不要太潇洒。
十句英文广告语翻译
Translation1. Give a Timex to all, to all a good time.( Timex watch)送人天美时,送人好时间。
(天美时手表)2.You’ll better off under the Umbrella. (Travelers Insurance)旅行保护伞,出行更安全。
(在“伞”的保护下,你会更加富足。
)(旅行保险公司)3. Cleans your breath while it cleans your teeth. (Colgate)清洁牙齿,清新口气。
(既洁齿,又生香。
)(高露洁牙膏)4.A building for your future, anchored in the rich past of the Champs-Elysees(香榭丽舍大道), the world famous Avenue.(A restaurant)你未来的理想之所,座落于具有悠久历史的国际闻名的香榭丽舍大道。
(某餐馆)5.Spend whatever it takes to be the safest and most secure. Then spend whatever it takes to stay that way. (NetJets Airlines)无论怎么花钱都是要最安全最无忧无虑,无论怎么花钱本公司都物有所值。
(奈特捷航空公司)6.Things go better with Coca-Cola. (Coca-Cola, drink)可口可乐,让你更快乐。
7.Now, Four seasons luxury in a villa rental. (Kaplan Properties)四季奢华尽在卡普兰,现有别墅出租。
(卡普兰实业)8.I choose Bell because they still make them like they used to.(Bell)选择贝尔,因为贝尔能让原音重现。
汉英广告口号翻译举例
8、《全球杂志》的广告语 原文:一册在手,纵览全球 译文:With a copy of The Globe in your hand, the world unfold before you so grand.
9、《故事会》杂志的广告语: 原文: 为您提供美,为您提供乐 为您提供爱,为您提供趣。 译文:It gives you joy. It gives you fun. It gives you beauty. It gives you love.
12、某种洗衣机的广告语 原文:她工作,你休息 译文:She takes over the chores, so you can rest, of course.
13、 某皮鞋厂的广告语 原文:皮张之厚无以复加,利润之薄无以复 减 译文:The leather we use is quite thick; the profit we make is fairly thin.
16、青岛啤酒的广告语 原文:“不同的肤色,共同的选择” 译文:People’s skin colors are different—— far and near, but their choice can be the same—— for Qingdao Beer.
17、四通文字处理机的广告语 原文:输入千言万语,奏出一片深情 译文:When you key in long strings of meanings, they’ll churn up a whirlpool of feelings.
3、“三优”牌家具的广告语 原文:优良的质量优惠的价格优质的服务 “三优”牌家具的标识是三个英文字母U,在 翻译成英语时,必须考虑到把英文字母U与 汉语的“优”字相对应,做到意音形三者兼 顾: 译文:Unrivalled quality Unbeatable prices Unreserved service
英文广告词带翻译
英文广告词带翻译2、Obey your thirst、听从你的'渴望。
〔雪碧〕3、The new digital era、数码新时代。
〔索尼影碟机〕4、We lead、 Others copy、我们领先,他人仿效。
〔理光复印机〕5、Imposle made posle、使不行能变为可能。
〔佳能打印机〕6、Take time to indulge、尽情享受吧!〔雀巢冰激凌〕7、The relentless pursuit of perfection、不懈追求完善。
〔凌志轿车〕8、Poetry in motion, dancing close to me、动态的诗,向我靠近。
〔丰田汽车〕9、Come to where the flavor is、 Marlboro Country、光临风韵之境,万宝路世界。
〔万宝路香烟〕10、A Kodak Moment、〔Kodak〕就在柯达一刻。
〔柯达相纸/胶卷〕11、Just do it、只管去做。
〔耐克运动鞋〕12、Ask for more、渴望无限。
〔百事流行鞋〕13、The taste is great、味道好极了。
〔雀巢咖啡〕14、Feel the new space、感受新境界。
〔三星电子〕15、Intelligence everywhere、才智演绎,无处不在。
〔摩托罗拉手机〕16、The choice of a new generation、新一代的选择。
〔百事可乐〕17、We integrate, you communicate、我们集大成,您超越自我。
〔三菱电工〕18、Take TOSHIBA, take the world、拥有东芝,拥有世界。
〔东芝电子〕19、Lets make thing btter、让我们做得更好。
〔飞利浦电子〕20、No business too small, no problem too big、没有不做的小生意,没有解决不了的大问题。
广告文案翻译(英文)
天鹅
浪漫一生的象征
有关天鹅的传说说到,当两只天鹅恋爱时,他们会游到一个鲜为人知的地方,互相接触以培养感情,最后结为终身伴侣。它们如痴如幻般滑过梦想中的池塘,翅尖挂着的水珠在光的折射下熠熠生辉,这些翅尖用14颗小钻石点饰而成。
作为浪漫一生的象征,十字型天鹅胸针是一件动人的礼物,它传递着那种种着爱的心灵感应的精髓。眼睛为纯正的红宝石,鹅身为用14K黄金打制的一对组合胸针。这对组合胸针别在一张小卡片上,放在包装精美的天鹅绒礼盒中,表达着一片深情。
His Majesty was gracing Scotland with a state visit at the time. He brought with him a powerful thirst for The Glenlivet single malt Scotch.
As his host's daughter, Elizabeth Grant, recorded in her memoirs: "Lord Coryingham, the Chamberlain, was looking everywhere for the pure Glenlivet whisky: the King drank nothing else."
The serial killer had specialized in sexual assault of women and murder of children. At the first trial, my colleague —— a seasoned reporter —— knew the sentence would be death. While the court officer was taking a break, we went over to have a chat with the prisoner.
广告语的英文
广告语的英文篇一:英语广告语译文集锦英语广告语译文集锦1.Timeiswhatyoumakeofit.(Swatch)天长地久。
(斯沃奇手表) 2.makeyourselfheard.(Ericsson)理解就是沟通。
(爱立信)3.Engineeredtomovethehumanspirit.(mercedes-Benz)人类精神的动力。
(梅塞德斯-奔驰)4.Startahead.(Rejoice)成功之路,从头开始。
(飘柔)5.adiamondlastsforever.(deBierres)钻石恒久远,一颗永流传。
(第比尔斯)6.Fresh-upwithSeven-up.(Seven-up)提神醒脑,喝七喜。
(七喜)7.intelinside.(intelPentium)给电脑一颗奔腾的“芯”。
(英特尔奔腾)8.connectingPeople.(nokia)科技以人为本。
(诺基亚)9.FortheRoadahead.(Honda)康庄大道。
(本田)10.Letusmakethingsbetter.(Philips)让我们做的更好。
(飞利浦)11.Enjoycoca-cola.(coca-cola)请喝可口可乐。
(可口可乐)12.Generationnext.(Pepsi)新的一代。
(百事)13.TheRelentlessPursuitofPerfection.(Lexus)追求完美永无止境。
(凌志汽车)municationunlimited.(motorola)沟通无极限。
(摩托罗拉)15.Feastyoureyes.(Pond?scucumberEyeTreatment)滋润心灵的窗户。
(庞氏眼贴片)16.Focusonlife.(olympus)瞄准生活。
(奥林巴斯)17.Behindthathealthysmile,there?sacrestkid.(cresttoothpaste)健康笑容)400米冠军佩雷克担任女主角,演绎了一场“飞人”逃脱怪兽追杀的惊险之作,目的是推广备耐力轮胎的新传播语:力量无非来自于控制。
广告英语翻译
6.不译
﹙1.﹚企业、品牌、 产品系列的名称 ﹙2.﹚口号类
My way, this is what I create. ﹙Slogan:﹚ for life.
路,由我闯出来﹙口号:﹚for life
音韵美
Big thrills , small bills. (出租车广告)
大刺激,小花费
莫大的激动,微小的费用。
Connecting people
4.增译
通过添加、增补、扩充、引申, 甚至联想,使译入语广告的含义 比原语更丰富
﹙1.﹚对原文某些关键词的词义进 行挖掘、引申或扩充,将原文的深 层意思加以发挥,或使其隐含意思 凸现
英特尔奔腾
﹙2.﹚出于中文表达习惯上的考虑,常使用 四字成语,以求言简意赅,寓意深长时而用 点对偶、押韵等修辞技巧
如果你听了一节课之后不喜欢这门课程, 你可以要求退回学费,但必须用法语说。
Traffic slogans:
If you want to stay married, divorce speed
想和爱人牵手,就和超速分手。
吸引力( attractive—catch attention) 创造力( creative—- project on image) 说服力( persuasive —urge to take action) 影响力(impressive —produce an impact)
直译法
]
. inning the W
,醒脑提神
形象美
创造美
What it's like to be small but good. (旅店广告)
麻雀虽小,五脏俱全。
A French training school in Germany:
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• 式样与性能的协调一致使新型马自达6与众 不同。质量是马自达的核心。
广告英语的修辞特点
• 1. 比喻(analogy) • Featherwater:light as a feather. • 法泽瓦特眼镜:轻如鸿毛。
• Contact lens
• 2. 拟人(personification)
• We lead. Others copy. 我们领先,他人仿效。(理光复印机)
广告的定义
• 广告是将各种高度精炼的信息,采用艺术 手法,通过各种媒介传播给大众,以加强 或改变人们的观念,最终导致人们行为的 事物和活动。
广告手段 (Advertising Media)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无
• Flowers by Interflora speak from the heart.
• Interflora 的鲜花倾诉衷肠。
• Unlike me, my Rolex never needs a rest. • 和我不一样,我的劳力士从不需要休息。
德国黑森林布谷鸟钟(咕咕钟)
• 3. 双关(pun) • Ask for More. (摩尔香烟广告 ) • 再来一支,还吸摩尔。
• Connecting People. (Nokia) 科技以人为本。(诺基亚)
• Communication unlimited. (Motorola) 沟通无极限。(摩托罗拉)
• Let’s make things better. (Philips) 让我们做的更好。(飞利浦)
• Take Toshiba, take the world. 拥有东芝, 拥有世界。(东芝电子)
• 打开门,等着您的就是梦寐以求的家。无论您想 要一座乡间宅第,或者是一间摩天大楼的顶屋, 翻开下面几页就可以看到世界上最美的住宅,供 您挑选。
广告英语的句法特点
• 1. 简单短句多,醒目易懂。 • Fresh Up with Seven-up. • 请饮七喜,倍添精神。 • Good morning, world! • 早上好,世界。(越南航空公司)
• Give a Timex to all, to all a good Time.
• 拥有一块天美手表,拥有一段美好时光。 • Timex=Time+Excellent,由此对表的计时
准确等特点给予了充分强调。 3. 词汇的重复。词汇的重复是一种常用的 技巧,可以起强调、渲染的作用,而这恰 恰是广告语言所要追求的效果。
线电广告
3. Outdoor and Transport Advertising 露天广告和交通广告
4. Window and Point-of-Sale Display 橱窗和 销售点陈列广告
5. Exhibition and Trade Fairs 展览会和商品 交易会
6. Direct Mail Advertising 直接邮件广告 7. Cinema 电影广告
广告语的翻译
• Translation of Advertising English
企业经典广告语
• OLAY:惊喜从肌肤开始。 • 李宁:一切皆有可能。 • 金帝:金帝巧克力--只给最爱的人。 • 舒服佳:爱心护全家,尽在舒服佳。 • 海尔:真诚到永远。 • 柯达:分享此刻,分享生活。 • 光明牛奶:一杯牛奶强壮一个民族。 • 动感地带:我的地盘我做主。 •。
• Obey your thirst. 服从你的渴望。(雪碧)
• Come to where the flavor is—Marlboro Country.
• 光临风韵之境——万宝路世界。(万宝路香 烟)
•
• To me, the past is black and white, but
the future is always color. 对我而言,过去平淡无奇;而未来,却是绚 烂缤纷。(轩尼诗酒)
impact)
广告语的创作原则
• AIDA原则(法则) • A—Attention • I—Interest • D—Desire • A—Action
文字游戏 (Play on words)
• 你不理财,财不理你 If you leave “Managing Money” alone, Money will manage to leave you alone.
Warm-up: English Classical Ads
• Start Ahead. (Rejoice) 成功之路,从头开始。(飘柔)
• A diamond lasts forever. (De Bierres) 钻石恒久远,一颗永留传。(第比尔斯)
• Fresh-up with Seven-up. (Seven-up) 提神醒脑,喝七喜。(七喜)
• A national favor that won a 1915 diploma (Originated in 135 B.C.).
• 茅台酒的另一条广告语:国酒茅台,酿造 生活的品味。
Moutai: A liquor of national status that makes your life gracious.
• 走进麦当劳,享用大三明治。
• 5. 常用主动语态和现在时,给人一种直接感, 并暗示商品的持久和永恒特性。
• Harmony of style and performance set this new Mazda 6 a part. Qualities are at the heart of every Mazda.
• 5. “雅”语、“俗”语平分天下,色彩缤纷。
• The home of your dreams awaits you behind this door.Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the worlds’ most elegant residences.
• Easy to use, easy to clean, easy to assemble
• (日光牌简便烧烤架)
• 4. 使用缩略词和复合词以节省广告篇幅。
• Where to leave your troubles when you fly JAL.
• 乘坐日航班机,一路无忧。 • JAL是Japan Airlines的缩写形式。
• Where there is a way for car there is a Toyota. (Toyota)
• 车到山前必有路,有路必有丰田车。
•
• The taste is great. 味道好极了。(雀巢咖啡)
• Good to the last drop. 滴滴香浓,意犹 未尽。(Maxwell 麦斯威尔咖啡)
• 2. 创造新词、怪词以引起新奇感,突出产 品的新、奇、特,满足消费者追求新潮、标 榜个性的心理。
• For twogether, the ultimate all inclusive one price sunkissed holiday.
• 两人共度一个阳光灿烂的假日,一切费用均 包括在单人价格之内。
• 中药材广告:“药材好,药才好。” Only fine medicinal herbs Make fine herbal medicines.
• 茅台酒的广告语:茅台一开,满室生香; 国酒茅台,渊源流长。 Moutai - a vintage liquor A VIP treat which diffuses the finest aroma;
广告英语的词汇特点
• 1. 形容词及其比较级、最高级的使用。 • finest food, most attractive surroundings and
a friendly disposition (餐馆广告) • Incredible sale: beautiful, beautiful, beautiful
lynx and mink, top quality, latest styles fur garments (服装广告) • Famous world-wide gourmet cuisine. Excellent daily specials and mouthwatering desserts. • 世界著名的美食烹调。精美的每日特色饭菜和令 人垂涎的点心。
• 您会享受这阳光明媚的轻松日子。温暖、清澈的 环礁湖,清凉、碧绿的树叶,瀑布,花丛,异样 的芬芳,明亮的蓝天,幽静的海滩,优美的棕榈, 壮丽的日落,轻柔的晚风。还有那绝妙的食物。
• 4. 祈使句多,具有强烈的鼓动色彩。
• So come into McDonald’s and enjoy big Mac Sandwich.
• The label of achievements. Black Label commands more respects.
• 酒是功成名就的标志。黑色标志使您更显尊贵。
• Spoil yourself and not your figure. • (Weight-Watcher 冰淇淋广告) • 尽情享用,不增体重。
广告的功能
• 广告具有信息功能 (informative function)
•
美感功能 (aesthetic function)
•
表情功能 (expressive function)