体验商务英语综合教程三答案Unit 1 BrandsPPT精选课件
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大学英语综合教程3Unit1课后答案 ppt课件
Happy Moments and Events 1)growing nearly all their fruits and vegetables 2)canoeing, picnicking, long bicycle rides, etc 3)keeping warm inside the house in winter 4)writing freelance articles
10.What does the writer think are the special qualities necessary for leading a life the way they do? A tolerance for solitude and lots of energy.
11.How does the writer think he and his family will feel when they have to leave the farm someday? They will leave with a feeling of sorrow but also with a sense of pride at what they’ve been able to accomplish.
3)anxious moments after the writer quit his job
4)cutting back on daily expenses
5)solitude
1)on balance 2)resist 3)haul 4)wicked 5)illustrated 6)budget 7)lowering 8)boundary 9)involved 10)economic 11)blasting 12)just about
体验商务英语综合教程1unit1ppt课件
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
精选ppt
4
Business English
Reading aloud practice
The tone of a business relationship can be set by an initial
introduction. It is important to make a good impression right from
No one lives alone in this world. Few people can go without friends. In order to survive or succeed in the working world, we need to group together and form our network of friends and contacts. To get to know people, we always begin by introducing ourselves to each other. Therefore, introductions are important. A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression. Studies show that people form their first impression of you within the first few seconds of the meeting – when you are introducing yourselves. Once the first impression is made, it is difficult to change. That’s why people say that you never have a second chance to make a first impression.
新版体验商务英语综合教程1unit1精品PPT课件
写在最后
成功的基础在于好的学习习惯
The foundation of success lies in good habits
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结束语
当你尽了自己的最பைடு நூலகம்努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End
演讲人：XXXXXX 时 间：XX年XX月XX日
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Turkish 土耳其人 土耳其语的
体验商务英语综合教程 3
体验商务英语综合教程 3简介《体验商务英语综合教程 3》是一本面向初学者的商务英语教材，旨在提高学习者的商务英语综合能力。
本教程注重实用性，内容涵盖商务英语中常见的场景、词汇、语法和写作技巧等方面。
通过本教程的学习，学习者可以掌握商务英语的基本知识，提高与国际商务合作伙伴的交流能力，为将来的职业发展打下坚实的基础。
目录1.商务电话沟通2.商务邮件3.商务会议4.商务谈判5.商务演示6.商务旅行7.商务社交8.商务报道9.商务跨文化交流10.商务英语写作内容1. 商务电话沟通商务电话沟通在商务英语中占据重要地位。
本单元将帮助学习者掌握商务电话的基本用语、礼貌用语以及处理各种商务电话沟通场景的技巧。
2. 商务邮件商务邮件在商业活动中扮演着重要的角色。
学习者将通过本单元学习到商务邮件的格式、常用词汇和写作技巧，提高商务邮件的撰写能力。
3. 商务会议商务会议是商务英语中常见的场景之一。
本单元将帮助学习者了解商务会议的流程，学习商务会议中常用的表达方式和讨论技巧，提高商务会议的参与能力。
4. 商务谈判商务谈判是商务英语中重要的技能之一。
通过本单元的学习，学习者将掌握商务谈判的基本用语、策略和技巧，提高商务谈判的成功率。
5. 商务演示商务演示在商务活动中扮演着重要的角色。
本单元将帮助学习者学习到商务演示的技巧、幻灯片设计和口语表达，提高商务演示的效果。
6. 商务旅行商务旅行是商务英语中常见的情景之一。
本单元将帮助学习者学习商务旅行所需的词汇、常用表达和文化礼仪，提高商务旅行的顺利度。
7. 商务社交商务社交是商务活动中不可忽视的一环。
学习者将通过本单元学习商务社交的礼仪、常见场景的表达方式和技巧，提高商务社交的应对能力。
8. 商务报道商务报道在商业领域中起着重要的作用。
通过本单元的学习，学习者将学会商务报道的写作要素、技巧和分析方法，提高商务报道的质量。
9. 商务跨文化交流商务跨文化交流是国际商务合作中的一大挑战。
体验商务英语第一课U1课件
“Networking begins with introducing yourselves.”
“You never have a second chance to make a good first impression.”
第四页，共38页。
Reading aloud practice
No one lives alone in this world. Few people can go without friends. In order to survive or succeed in the working world, we need to group together and form our network of friends and contacts. To get to know people, we always begin by introducing ourselves to each other. Therefore, introductions are important. A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression. Studies show that people form their first impression of you within the first few seconds of the meeting – when you are introducing yourselves. Once the first impression is made, it is difficult to change. That’s why people say that you never have a second chance to make a first impression.
“You never have a second chance to make a good first impression.”
第四页，共38页。
Reading aloud practice
No one lives alone in this world. Few people can go without friends. In order to survive or succeed in the working world, we need to group together and form our network of friends and contacts. To get to know people, we always begin by introducing ourselves to each other. Therefore, introductions are important. A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression. Studies show that people form their first impression of you within the first few seconds of the meeting – when you are introducing yourselves. Once the first impression is made, it is difficult to change. That’s why people say that you never have a second chance to make a first impression.
体验商务英语综合教程1unit1(课堂PPT)
5
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice
体验商务英语3PPT第二版Unit1Brands
Vocabulary A Match these word partnerships to their meanings.
Brand management
BRAND
a) the name given to a product
1 loyalty 2 image by the company that makes it b) using an existing name on another type of product c) the ideas and beliefs people have about a brand d) the tendency to always buy a particular brand e) how familiar people are with a brand
Listening Why brands matter?
A Sandra Greaves is a consultant at Wolff-Olins, a leading international brand consultancy based in London. She talks about why we need brands. Listen and complete these extracts. 1 Brands are all about __________________. trust
1 What was the company? Orange
2 What is its business sector?
Mobile phones 3 What advice did they receive? Not to call the service Microtel, but to create something completely new, based on the idea of optimism.
体验商务英语综合教程三(第二版)答案Unit 1 BrandsPPT教学课件
Sir Anthony Joseph Francis O'Reilly is an Irish businessman and
former international rugby union player. He is known as former
CEO and Chairman of the H.J. Heinz Company. Perhaps Ireland's
1
• 1. Course Overview • 2. Course Objectives • 3. Basic Requirements • 4. Assessments
2
Overview Vocabulary Language Review
Starting up
Business English
5
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication,
Creative/critical thinking: Chinese learn to memorize, but MNC want talents who have their own ideas.
Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
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analyzing and teamwork spirit by means of case
study and task-oriented teaching.
6
Language abilities:
1） 听力能力要求：能基本听懂正常语速的一般商务活动中的电话、 对话、谈判、会议发言等;
2） 阅读能力要求:能读懂中等难度的商务英语文章，了解作者的 观点和态度。阅读速度为每分钟120-160个单词，理解准确率 在75%.
Competence, Communication, Creation, Co-operation, Confide8nce
• The most important:
9
3. Basic Requirements
• 1. Text Book (Unit 1-14) • an exercise book
Focus on: business knowledge and communication skills；analytical skills and problem-solving skills.
Designed for students who want to improve their confidence and ability in conducting business in English.
3） 口语能力要求：能够用英语介绍公司状况，进行业务咨询，与 客户交流，做简单的商务报告等。
4） 写作能力要求：能够运用所学语言知识，写出基本符合国际商
务惯例、格式规范的一般性商务报告、商务信函、会议纪要和
电子邮件等。
5） 英汉互译能力要求：能够翻译一般性商务材料。
7
Back
Highlight your talents – from a MNC
Sir Anthony Joseph Francis O'Reilly is an Irish businessman and
former international rugby union player. He is known as former
CEO and Chairman of the H.J. Heinz Company. Perhaps Ireland's
Creative/critical thinking: Chinese learn to memorize, but MNC want talents who have their own ideas.
Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
5
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication,
• 2. Extra Materials
• 3. Group Work ( Divided into 6/7 groups and a leader nominated)
10
4. Assessments:
• Academic Performance
40%
• Attendance and punctuality
Reading Listening
Case Study
Skills
3
Overview
Money
Culture
Brand
Business English
Trade Advertising Business Ethics
4
1. Course Overview
Cover various functional areas: marketing, advertising, human resources, production, trade and etc.
1
• 1. Course Overview • 2. Course Objectives • 3. Basic Requirements • 4. Assessments
2
Overview Vocabulary Language Review
Starting up
Business English
first billionaire, he remains one of Ireland's richest citizens. He is
popularly known within Ireland as Tony O'Reilly.
Practical skills:
skills that transfer into workplace. Internship is a good way to get hands-on experience.
Cross-cultural communication: being able to really communicate with foreign people.
20%
• Discussion, Presentation, Meetings
50%
• Homework, Quiz
30%
• Final Exam
60% 11
Unit 1 Brands
Quotation
Truly great brands are more than just labels for products.