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• Unilever PLC wants its Australian instant-soup brand to be a top-seller in the lucrative Chinese market. But instead of launching an advertising campaign in Beijing, it is offering free samples to Chinese residents here, hoping they’ll buy and ship the product to family, friends and other consumers back home. • 联合利华公司(Unilever PLC)希望其澳大利亚速溶 汤品牌能在利润丰厚的中国市场成为畅销产品。 但该公司并没有在北京做广告宣传，而是向澳洲 当地华裔居民发放免费样品，希望他们能购买产 品并推荐给家乡的亲朋好友和其他消费者。
Cultural differences between Chinese and western festivals
In China, agricultural activities make the festival more local. The Spring Festival is closely related to some agricultural activities, such as planting and harvesting.
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Boy band Westlife are getting back together six years after they split.
• Kian Egan, Nicky Byrne, Mark Feehily and Shane Filan said they are to release new music and go on tour. • 奇恩.伊根, 尼基.伯恩，马克.菲海利和尚恩.菲南表 示他们将发行新专辑后巡演。
• 苹果9月份发布的iOS 12.1预示着iPad将在 今年年底前推出，现 在关于iPad外观的新 细节已经浮出水面。
Festival
• Festivals are important days in life. It is a kind of folk culture created jointly by the people of the world to meet the needs of production and life, and it is an important part of the world folk culture. • 节日，是指生活中值得纪念的重要日子。 是世界人民为适应生产和生活的需要而共 同创造的一种民俗文化，是世界民俗文化 的重要组成部分。
The first day of National Day holiday: 122 million visitors from all over the country.
• About 122 million Chinese people traveled around the country on Monday, the first day of the week-long National Day holiday, a 7.54 percent year-on-year growth, according to the Ministry of Culture and Tourism (MCT). • 据中国文化和旅游部(MCT)消息，星期一（10月 1日），国庆黄金周的第一天，全国接待国内游 客1.22亿人次，同比增长7.54%。
在中国，农业活动 使得节日更具有地 方性色彩。春节与 一些农业活动，如 种植、收获，有着 密切的联系。
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In western countries, religion is the center of culture and society. People's minds can be reacted by religion. So some festivals are decided by religion.
Apple new iPad cancel Home key, change face ID
• Apple’s iOS 12.1 release back in September hinted at a new iPad launch before the year is out, and now new details have emerged on exactly what the device might look like.
• The Irish group, who sold more 44 million records worldwide, announced their comeback in a video posted on social media. • 这个爱尔兰组合在社交媒体上发布视频宣布回归
More and more western brands are seeking to open up the Chinese market in Australia
National Railway return passenger flow peak
China’s railway system has made allout efforts to cope with surging passenger flows as the week-long National Day holiday is nearing its end. 随着为期一周的国庆黄 金周接近尾声，中国铁 路系统将尽力应对返程 客流高峰。