工商导论练习题---及答案
工商导论练习题12班
工商导论练习题12班Chapter lForms of Business OrganizationMultiple Choice1.All of the following are considered disadvantages of sole proprietorships except:a)the owner has unlimited liability b)limited skillsc)simple to establish d)limited funds2.In (an) ______ partnership, all of the partners have unlimited liability,a)unlimited b)unrestricted c)general d)nominal3.A ________ is a business that has one own.era)sole proprietorship b)partnership c)corporation d)limited partnership 4.Which of the following is the advantage of a sole proprietorship?a)unlimited liability b)complete controlc)limited skills d)limited funds 5.The board of directors of a corporation is elected by itsa) workers b) labor union c) stockholders d) creditors6 Jim has an idea for a new business.He wants to get started as soon as possible with a minimum amount of expense.He also wants to be his own boss,and wants to keep all of the profits he expects to earn for himself. These goals suggest that Jim would favor setting up his firm as:a__.c) limited liability company d)general partnershipa) public corporation b)sole proprietorship c) limited liability company d)general partnership7.The responsibility of appointing the president and other key officers of a corporation belongs to the corporation's:a)employees b)labor union c)board of directors d)creditors8 Stockholders of a corporation pay personal income taxes on the ____ they receive when the corporation distributes some of its eanings.a)interestb)dividendsc)revenued)retained eamings9. A major advantage of franchise arrangements is that the:ya)are very inexpensive to set up b)a11ow thefranchisee to keep all of the profitc)give the franchisee total control over how the business is rund)offer the franchisee a proven management styleFill in Blanks :1 .The advantages of sole propnetorships are many fold .They are , easy to keepoperational and financial secrecy, ________ and exclusive use of profits. 2.Besides advantage,ssole proprietorships have some disadvantage,ssuch as __________ , limited access to capital, _________________ and unshared loss.3.People who take part in the management of thefirm and therefore take unlimited 1iability are regarded as ______________________ .4 .The major disadvantages of a partnership are unlimitedliability ________________and 5.A ______________ is treated like a private person under the law.It can receive,own and transfer property,enter into contracts.sue and be sued.A corporation is a ____________ .6.____________ are owners of the business,becausethey hold shares which represent the ownership of the company.7.Each corporation must pay a fee to get a license which isalso called . 8.People tend to set up a corporation becauseit is easy to _________ , has ______ liability, seperated ownership and management and so .on9 .Franchising is a licensing agreement by which a businessa llows tosell and use its product, serviceor method in retum for a royalty from the latter.10.Proven managementstyle and name recognition are advantagesof a special form of a business called ___ ._ True/False1.An advantage of a parttnership over a sole proprietorship is that more than one owner can contribute funds to the firm.2.A sole proprietorship is the form of business ownership best suited toraising large amounts of funds.3.When stockholders of a corporation sell their stocks for more than they paid for the stocks,the difference is the stockholders'dividend .4.Sharing profits and less contro1of the business ownership are two common disadvantages of franchising.5.When entrepreneurs establish a busines,s they must first decide on the form of business ownership.6.People become owners of a corporation by purchasing its stoc.k 7.Owners of a corporation can earn a return on their investment either by receiving dividends or by selling the stock.Chapter 2 MarketingMultiple Choices :1.——is one of the functions of marketing.AMarketing research BSole proprietorship CCompact replica DChronic shortage2. The following are considered to be the functions ofmarketing excep:tA .essence of marketingB .storageC .acquiring D. transportation3. The marketing mix contains the following except:A .channels ofdistribution B.promotion C.place D.utility4. The 4Ps stands fo:rA.Product,Price,Psychographic,PlaceB.Product—use variables,Price.Promotion.PlaceC.Product , Price,Promotion,PlaceD.Product,Problem of Continuity ,Promotion,Place5. When identifying market segments,marketers 1ook at some variable,s the most common being:A. geographic Variables ,demographic Variables ,psychographic Variables.pricing VariablesB .geographic Variables ,demographic Variables .psychographic Variables.Product-use Variables.C. risk taking Variables .geographic Variables ,product —use variables.grading VariablesD .distributing Variables ,placing Variables .demographic Variables.psychographic Variables6. The process of accumulating and analyzing market data in order to make better decisions is called:A .market segmentation B.target marketing C.marketing mix strategiesD.marketing—research7. A group of individuals with similar traits will may purchase particular products is a:A .common market segments B. product market C. targetmarket D.consumer market mixFill in Blanks :1. _____________ represents a group of people who have similar needs and wants and are believed to have interest in the same produ.cts2. ___________ means collecting and analyzing data to identifya market and to answer questions of the number and the location of potential customers and soon3.Dividing a market into segments according to customer's needs,wants and interest is called _________ .4 .Markets may be segmented based on _______________________ , ________________ ,____________ ,_ and _________ variable.s 5. The marketers must develop a comprehensive plan covering the following major areas such as _________ , price, ______ and channels of distribution,four of which are usually called the marketing mix.6. Marketing functions can be grouped into _____ functions (buying and selling), _____________ functions (transportation and storage) ,and。
(初级)工商管理试题及答案
(初级)工商管理试题总分:100分考试时间:90分钟注意事项:➢答题前要仔细阅读答题卡上的“考生须知”。
填好姓名、准考证号填写清楚,字迹不能超出框线。
➢考生必须在答题卡上与题号相对应的答题区域内答题,书写在试卷(题签)、草稿纸上或答题卡上非题号对应的答题区域的答案一律无效。
➢考试中途不能无端离场,否则视为放弃。
一、单项选择题(每小题2 分,共100分)1、()容易分散公司控制权。
A、发行债券B、发行股票C、银行借款D、租赁筹资【答案】B【解析】本题考查筹资方式。
发行股票的缺点是资本成本高、发行费用高、没有抵税作用、容易分散公司控制权、稀释每股收益。
2、有效防止政出多门,以免互相推诿责任的是()。
A、统一指挥的原则B、权责对等的原则C、分工与协作原则D、精简的原则【答案】A【解析】本题考查企业组织设计的基本原则。
统一指挥的原则---一个下级只能服从一个上级领导原则,并确定职务间的权责关系。
3、()是指一切直接或间接地为企业经济活动所需要并能构成生产经营资源的,具有一定开发性、利用性、选择性的天然或人造资源。
A、企业资源B、企业要素C、企业运营D、企业管理【答案】B【解析】本题考查企业要素的概念。
企业的基本构成要素一切直接或间接地为企业经济活动所需要并能构成生产经营资源的,具有一定开发性、利用性、选择性的天然或人造资源。
12要素:人力、物力、财力、信息、技术、知识、时间、空间、市场客户、环境、管理。
4、产品在生产过程中始终处于运动状态,不是在进行加工、装配、检验,就是处于运输或自然过程中,这是生产过程的()。
A、比例性原则B、节奏性原则C、连续性原则D、准时性原则【答案】C【解析】生产过程的连续性原则是指产品在生产过程各阶段、各工序之间流动,时间上是紧密衔接、连续不断的,也就是说,产品在生产过程中始终处于运动状态,不是在进行加工、装配、检验,就是处于运输或自然过程中,没有或很少有不必要的停顿和等待时间。
工商行政管理学概论试题和答案及考试题
A.公平交易权
B.知情权
C.获得有关知识权
D.求偿权
21.消费者享有知悉其购买的、使用的商品或接受的服务的真实情况的权利,此权利简称为( B )9-291
A.公平交易权
B.知情权
C.获得有关知识权
D.求偿权
22.国际消费者联盟组织的最高权力机构是( A )9-303
A.全体会议
B.理事会
C.执行委员会
C.联邦专利商标局
D.法院
二、多项选择题(本大题共 10 小题,每小题 2 分,共 20 分)
在每小题的五个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。错选、多选、
少选或未选均不得分。
26.市场客体的入市资格一般具有自然属性和社会属性两重性,社会属性包括( A C D E )1-13
(2)作出的处罚决定必须事实清楚、证据充分、手续齐全。
37.简述行政复议的特点。3-107
答:
(1)行政复议是行政机关的活动;
(2)向行政机关提出行政复议申请的只能是与某一具体行政行为有利害关系的当事人;
(3)管理相对人只能对具体行政行为不服才能申请行政复议; (4)行政机关只能在自己管辖的事项范围内进行行政复议。 38.简述监督管理不正当竞争行为的意义。6-184 答: (1)规范市场行为,维护市场秩序; (2)保护公平竞争,保障竞争机制正常地发挥作用; (3)保护经营者和消费者的合法权益。 39.简述合同履行的概念与原则。7-218 答: 概念: 合同的履行是指当事人按照约定完成合同义务,实现合同权利的行为。也就是债务人全面地、适当地完成 其合同义务,使债权人的合同权利得到完全实现的行为。 原则: (1)诚实信用原则; (2)全面履行原则; (3)协作履行原则。 40.简述广告管理的含义、内容和依据。8-245 答: 含义: 广告管理,是指国家广告监督管理机关依法对广告内容、广告活动主体的资格和市场准入条件、广告活动 过程及广告行为等进行的监督管理。 内容; (1)制定并监督实施广告准则; (2)制定各种行政措施,规范广告活动主体的行为; (3)开展广告审查工作; (4)查处广告违法行为。 依据: 广告管理的依据是《广告法》和其他广告管理的规章以及政策规定。工商行政管理部门对广告的管理必须 以法律为依据,依法管理。 四、论述题(本大题共 2 小题,第 41 小题 12 分,第 42 小题 13 分,共 25 分) 41.试述市场经营主体的含义及其基本特征。5-128 答: 含义: 市场经营主体,是指经政府批准进入市场,以营利为目的,依法从事商品生产经营和服务活动的经济实体。 它是具有自我组织、自我调节、自我约束等功能的市场运作的实体,包括市场上一切从事生产经营活动的 企业法人和自然人,是社会主义市场经济运行的基础。
工商企业管理题库与答案
第一章一.什么是企业答:通常所说的企业,一般是指在社会分工条件下从事生产、流通或服务等活动,为满足社会需要进行自主经营、自负盈亏、承担风险、实行独立核算,具有法人资格的营利性的基本经济单位;二.企业应具备哪些基本特征答:一企业是一种经济组织二企业是一种营利性的经济组织,营利性是企业的一个根本标志三企业是从事商事的基本经济单位四企业是自主经营、自负盈亏的经济组织五企业是一个具有整体性的开放系统六企业是法人,拥有法人财产权补充题目:企业有哪些基本要素企业起码应具备以下要素:创造利润、承担风险、讲求效率、有计划、有组织、有控制;三.企业社会责任有哪些基本要素答:1.社会使命2.社会的服务3社会产品4.行为的顺位四.企业社会责任的基本内容有哪些答:1.企业对股东或业主负责2.企业对顾客负责;3. 企业对债权人负责;4.企业对职工负责;5.企业对政府负责;6.企业对社会负责;五.企业文化的概念、基本内容、企业文化的特征答:概念:广义的企业文化,是指企业在生产经营过程中逐步创造的反映本企业个性的物质文化和精神文化的总和狭义的企业文化,是指企业在长期的生产经营过程中逐步形成的,具有本企业特色的思维方式和行为方式,即企业的精神文化;它包括共同的价值取向、行为准则、道德风范以及企业的习惯、信条、精神等因素;基本内容:1.企业的宗旨, 2.企业的价值观念,3. 企业的道德行为准则,特征:社会性,相对稳定性,继承性,个性,融洽性六.探讨企业文化建设所面临的主要问题有哪些答:目标激励继承发展,吸纳借鉴突出个性,制度规范传播教育,榜样示范共同活动,领导垂范七.企业的法律形式有哪几种各有什么特征答:独资企业,合伙制企业,公司制企业独资企业的特征:独资企业是由一人出资经营、归个人所有和控制,并单独承担无限责任的经济组织;优点;独享利润、经营灵活,决策迅速,限制较少、保密性好、能获得个人满足;缺点;规模较小、承担无限责任、企业生命有限合伙制企业的特征:合伙制企业是指由两个或两个以上当事人,按照协议共同出资或提出其它合作条件而建立起来的经济组织;优点;资金来源和信用能力增大、经营决策能力增强、经营活动领域扩大;缺点;承担风险责任大、企业规模和业务范围有限、企业管理上的协调难度增大、企业稳定程度较弱公司制企业的特征:公司制企业是由两个以上股东出资,依法定程序成立,能对自己经营的财产享有民事权利、承担民事责任的经济组织;它以“资合”为特征,特别是反映在有限责任制度上;这种有限责任,包括两个方面,一是对股东而言,他们以其出资额为限对公司的债务承担有限责任;二是对公司法人而言,它以公司的全部财产为限对公司的债务承担责任;八.什么是现代企业制度它是由那三大制度构成的有机整体答:所谓现代企业制度是我国为使企业适应社会化大生产的要求,符合社会主义市场经济发展需要而确定要建立的一种新的企业制度;这种企业制度是以完善的企业法人制度为基础,以严格的有限责任制度为保障,以公司企业为主要形式,以产权明晰、责任明确、政企分开、管理科学为基本特征的新型企业制度;三大制度:企业法人制度、有限责任制度、科学的企业组织管理制度第二章九.现代企业制度的特征是什么答:产权关系明晰企业的责任明确出资者的权益企业按照市场需求组织生产经营建立科学的企业领导体制和组织管理制度十.有限责任公司和股份有限公司的主要区别是什么答:定义:有限公司,是一种由股东共同出资,每个股东以其认缴的出资额为限对公司承担责任,公司以其全部资本对公司债务承担责任的企业法人;股份公司,是一种注册资本由等额股份构成并通过发行股票筹集,股东无最高限额且以其认购的股份为限对公司承担有限责任,公司则以其全部资产对公司债务承担责任的企业法人;特征:一是其股东均为有限责任股东,二是其股东人数既有最低限也有最高限,即下限在2人以上,上限则为50人以下;2最典型的资合公司;1最典型的法人组织;3全部资本划分成等额的股份;股份以股票形式公开发行,可自由转让并表现为有价证券; 4股东人数有最低法定限额,但无最高限额,股东人数较多;5公司股东均是有限责任股东;公司债权人只能对股份公司而不能直接对股东行使债权;优缺点:股份公司主要优点是有利于吸收社会资金,便于资本自由流动,分散投资者风险,以及彻底实现所有权与经营权的分离等;其主要缺点是公司信用度较低,设立程序较其他形式严格,组建较难,也不易管理;有限公司的主要优点是股东只负有限责任,风险较小,有利于促进投资,而且组建容易,效能亦高,因而发展很快,是中小企业相当理想、也极为常见的组织形式,与股份有限公司同为现代企业制度的两大支柱;其最大缺点是股本转让受限严格,信用度不及无限公司十一.解释公司治理结构及其相互关系答:意思机关:股东大会业务执行机关:董事会、董事与董事长、经理三代表机关:法定代表人四监督机关:监事会五治理关系:从产权关系上看,股东会对董事会是委托代理关系;董事会对总经理是授权经营关系;监事会代表股东会对财产的受托人即董事和总经理实行监督关系;这是一种纵向的财产负责关系;从职权关系上看,它们有各自不同的职权范围,这些职权是具体明确的,谁都不能越权行事,形成了彼此间的相互制约关系;这种纵向的财产负责关系与横向的职权限定关系,构成了整个工司的内部约束机制;这充分表明了公司制企业治理结构的科学性与合理性;十二.企业管理现代化的主要内容答:1.管理思想的现代化2.管理组织的高效化3.管理方法的科学化4.管理人才的专业化5.管理手段的现代化6.管理方式的民主化十三.企业管理的基础工作有哪些什么是标准技术标准有哪些主要内容什么是定额举例说明企业常用的定额有哪些答:基础工作:信息工作、标准化工作、定额工作、计量工作、建立以责任制为中心的规章制度、基础教育工作、班组建设标准:标准化工作是指对技术标准和管理标准的制定、执行和管理工作;技术标准的内容:产品标准、工艺规程、操作规程、设备维护和修理规程、安全技术规程定额:定额是为合理利用人力、物力、财力,所规定的消耗标准;定额工作是指对定额的制定、执行和管理等工作;企业里常用的定额有:劳动定额、原材料消耗定额和贮备定额、设备利用定额、期量标准、流动资金及费用定额等;第三章十四.如何理解企业经营与管理的概念他们有什么区别和联系答:企业经营,就是在国家宏观调控下,以市场为对象,以商品生产和交换为手段,为了实现企业的预期目标,使企业经济活动与外部环境和内部优势相结合,实现动态平衡的一系列有组织的活动;企业管理,就是企业管理人员根据企业的目标、经营方向和方针对企业的人、财、物各要素以及供、产、销各环节进行计划、组织、指挥、协调、控制等全部活动;区别和联系:企业经营与管理既有同一性,又有区别;从它们的产生过程来看,管理是劳动社会化的产物,而经营则是商品经济的产物:从它们的应用范围来看,管理适应于一切组织,而经营则只造就于企业;从它们的作用看,管理是战术性活动,通过各种管理职能对企业经济活动进行合理组织;而经营则具有战略性,主要是确定企业的发展目标和方向;从它们达到的目的看,管理强调工作效率的提高,而经营则以综合经济效益的提高为目标;从研究内容看,管理侧重于研究企业内部的组织问题,而经营侧重于处理企业与外部环境的协调问题;对企业来讲,经营是管理职能的延伸与发展,二者是不可分割的整体;经营是前提,管理是基础,经营指导管理,管理保证经营,两者是密切相关,相辅相成的;因此,人们常将经营和管理一起进行考察,统称为企业经营管理;十五.企业应树立什么样的经营观念如何理解全局、市场、人才、法制观念答:全局观念、市场观念、竞争观念、质量观念、人才观念、效益观念、时间观念、创新观念、信息观念、法制观念全局观念:全局观念;也称为战略观念,属于企业总体经营观念,居于一切经营思想观念的统帅地位;树立全局的观念,首先,企业必须把国家和人民的利益放在第一位;第二,企业经营活动要有战略眼光,必须有放眼未来的全局利益和长远目标;市场观念:市场观念要求企业树立完全为市场和用户服务的思想,真正按市场和用户的需求来组织自己的经营活动;人才观念:树立人才观念,首先要能识才,要善于发现人才,要树立不求完人的意识;第二,要合理有效地使用人才,要用人所长,避其所短,并且要建立合理的人才组织结构,有利于分工协作,发挥最佳的整体功能;第三,建立完善的人才竞争、选拔、培养、考核、应用、激励机制,做到人尽其才;法制观念:市场经济是法制经济;随着市场经济体系的不断完善,以及各种法律、法规的健全,进一步要求企业市场行为规范化、法制化;企业的一切经营活动都应在国家政策、法律许可的范围内进行,做到自觉遵守和维护法制;同时还要善于运用法律武器,来处理企业经营活动中产生的各种经济纠纷,依法保护自身的合法权益;十六.企业经营方针的主要内容有哪些答:经营方向的方针、品种发展的方针、技术发展与服务的方针、市场营销的方针十七.企业经营目标基本内容答:社会目标、市场目标、发展目标、利益目标、人才目标十八.如何理解系统的概念系统有哪些主要特征答:所谓系统,就是由相互作用和相互依赖的若干组成部分结合而成的、具有特定功能的有机整体;系统特征:集合性、相关性、目的性、整体性、层次性、环境适应性第四章十九.分析当前宏观环境对我国制造业的影响–答:一、经济和技术环境–二、政治和法律环境–三、社会和文化环境二十.试对中小服装企业面临的环境进行分析答:第五章二十一.什么是企业战略企业战略的主要特征有哪些答:企业经营战略是企业的高层领导人在现代市场经营观念的指导下,为实现企业的经营目标,通过对外部环境和内部条件的全面估量和分析,从企业发展全局出发而作出的较长时期的总体性的谋划和活动纲领;特征:高度的全局性、长期的目的性、经营的风险性、竞争的对抗性、切实的可行性、相对的稳定性二十二.企业战略管理的模式有哪些基本环节答:战略指导思想的确立、内外环境分析、经营方向和战略目标的规定、战略方案的评价与选择、战略实施、战略控制与评价、反馈;二十三.企业一般战略包括哪些内容答:企业一般经营战略通常可归纳为:市场战略,这是企业竞争取胜的前提:产品战略,这是企业竞争取胜的核心;竞争战略,这是企业竞争取胜的关键:技术发展战略和投资战略,这是企业竞争取胜的动力;资源战略和企业文化战略,这是企业竞争取胜的可靠保证,二十四.简述SWOT分析法答:SWOT矩阵构造一般分两步进行;首先是将企业内外环境条件的机会与威胁、优势与劣势分列于矩阵中,然后对内外部环境条件的优势与机会、劣势与机会、优势与威胁、劣势与威胁等顺序排列进行匹配,分别导出SO、OW、ST、WT等基本战略方案,并在矩阵中分别定位;第六章二十五.什么是企业的经营计划科学制定经营计划的要求答:从特定职能看,经营计划是指企业的战略性和全局性计划,它规定企业的经营目标、战略、结构和运行的总布局,由企业最高领导层确定;科学制定经营计划的要求:计划应具有预见性和可行性、计划应具有强制性和弹性、计划应具有系统完整性和连续性、计划应具有综合效益性;二十六.企业经营计划的体系是什么从纵向看包括那三个层次,从时间上看分为哪几种类型第六章二十五.什么企业的经营计划科学制定经营计划的要求答:从特定职能看,经营计划是指企业的战略性和全局性计划,它规定企业的经营目标、战略、结构和运行的总布局,由企业最高领导层确定;科学制定经营计划的要求:计划应具有预见性和可行性、计划应具有强制性和弹性、计划应具有系统完整性和连续性、计划应具有综合效益性;二十六.企业经营计划的体系是什么从纵向看包括那三个层次,从时间上看分为哪几种类型答:所谓经营计划,是为实现企业的经营目标,使内部条件与外部环境保持动态平衡,根据企业经营决策所制定的未来生产经营活动的行动方案它是确定企业经营目标、战略和整体布局的计划,是统率企业全部经济活动的总纲从纵向看,分为三个层次,即经营计划、业务计划和作业计划;在时间进程上,可分为长期、中期、短期计划二十七.企业经营计划的基本结构有哪四个部分组成及其相互关系答:经营计划的基本结构由四部分构成:即目标与战略、战略项目计划、产品项目计划和企业综合计划相互关系:二十八.企业经营编制的程序分为哪几个阶段答:正式编制阶段、提出指标阶段、综合平衡阶段、资料准备阶段二十九、图示并说明滚动计划方法答:就是一种将长短计划结合起来,并随着时间的推移,逐步将计划期向前延伸的计划编制方式;现以五年计划为例,说明滚动式计划方式的基本内容;其基本特点:①逐步推移;随着时间的推移,计划不断向前延伸;②远近结合;由于计划期逐步推移,任何时候企业都有远近结合的训飞U,长远目标与近期安排互相照应,紧密结合;③远粗远期计划比较概略,着重目标、战略;近期计划安排详尽具体活动过程,实施细节;远有方向,开拓全局,近有细则,脚踏④切合实际;计划随菁客观形势的变化,经营方针的转换和9行结果而及时进行调整修正,因而能够切合实际,保持计划天过程的指导作用;三十、简述销售计划的主要内容答:6.销售利润;2.分地区、部门的销售目标;3.新产品销售收入及其占全部销售收入的比重;4.市场占有率及其提高程度的目标;5.销售费用;1.以实物表示的产品品种和以货币表示的目标销售收入;三十一、什么是企业资金循环包括那四个方面的内容答:企业资金在经营过程中从货币资金开始,经过若干阶段,依次转换其形态,又回到货币资金的过程称作资金循环;在物资购买阶段,企业资金由货币形态转化为固定资产、原材料等实物形态的资金——固定资金、储备资金;在生产阶段,已消耗的生产资料价值——固定资产损耗价值和储备资金,以及劳动者创造的价值转移到产品中,资金形态转化为另一种实物形态的资金——生产资金和成品资金;通过销售阶段,成品资金形态又转化为货币资金形态;资金循环包括四个方面的内容:即资金筹集、资金投放使用、资金耗费、收人取得和分配;三十二、企业与有关方面的财务关系主要有哪5个方面的关系答:1.企业与投资者之间的财务关系;这种关系体现了所有权的性质,反映了所有者与经营者之间的产权和经营权关系;2.企业与债权人之间的财务关系;这种关系体现了债权债务的关系;3.企业与国家之间的财务关系;它体现了国家以政府管理者身份参与企业资金分配的关系,这种关系主要通过税收体现;4.企业与其他单位之间的财务关系;这种关系体现了企业之间的分工协作和经济利益关系;5.企业内部财务关系;这种关系表现在两个方面,一方面是指企业内部各单位之间的财务关系,另一方面是指企业与职工之间的财务关系;三十三、资产负债与所有者权益的概念和关系答:资产是企业拥有或者控制的能以货币计量的经济资源,包括各种财产、债权和其他权利;负债是企业所承担的能以货币计量的在未来将以资产或者劳务偿付的债务;所有者权益是企业投资人对企业净资产的所有权;企业的资产价值总量等于企业的负债额和所有者对企业投资额的总和,即存在下列平衡公式:资产=负债十所有者权益三十四、资产负债表资产方的主要内容有哪些负债及所有者权益方的各项主要内容答:资产方:流动资产、长期投资、固定资产、无形资产及递延资产、其他长期资产负债方:流动负债包括短期借款、应付票据、应付账款、预收账款、应付工资、应交税金、应付利润、其他应付款、预提费用;长期负债包括长期借款、应付债券、长期应付款、其他长期负债;所有者权益:所有者权益包括企业投资人对企业的投入资本以及形成的资本公积、盈余公积和未分配利润;三十五、什么是流动资产流动资产管理包括哪些方面答:流动资产是指现金及预期能在一个经营周期内变现或者运用的资产;流动资产包括五个部分:货币资金、短期投资、应收款项、存货、待摊费用等;流动资产管理包括现金及有价证券管理、应收账款管理和存货管理等方面;三十六、什么是固定资产固定资产折旧有哪些方法答:固定资产是指使用期限超过一年,单位价值在规定标准以上,并且在使用过程中保持原有实物形态的资产,折旧方法:平均年限法,亦称使用年限法;工作量法;双倍余额递减法;年数总和法,亦称年数总额法公式三十七、如何进行存货管理存货成本包括哪些内容什么是经济订购批量如何让计算经济订购批量库存控制有哪两种主要方式答:存货成本包括采购成本、订货成本、储存成本和缺货成本四部分;经济订购批量就是使一定时期内订货成本和储存成本之和最低的每次订购批量设:某种材料全年需要量为D每次订货成本为K每次订购批量为Q单位材料年储存成本为C则:年订购次数为 D/Q年订货成本为K·D/Q当每批订货一次全部到达,在供应期内均衡耗用,待全部耗用完后再补充订购时参见图6—3,此时该种材料的经济订购批量计算公式推导如下:平均储存量=Q/2年平均储存成本=单位材料年储存成本X 平均储存量=C ·Q/2全年存货成本=全年订货成本十年平均储存成本即:全年存货成本TC=K ·D /Q +CQ/2为求使存货成本最小的每次订购批量,对上式求导,可得经济订购批量计算式: 以上公式是以每批订货一次全部到达,在使用期内每日均衡耗用为条件推导的;若每批订货不是一次到达,而是在一定时期内每日均衡到达,材料每日均衡使用时,则可设每日到货量为X,每日耗用量为Y,得到,年平均储存量=X Q Y X •-)(21年储存成本=C XQ Y X ••-)(21 全年存货成本 C XQ Y X Q D K TC ••-+•=)(21 可得经济订购批量 )1(2X Y C DKQ -=定期订购方式和定量订购方式三十八、按生产要素如何划分企业成本按产量的关系如何划分成本答:将生产要素成本划分为土地成本、原材料及附加成本、劳动力成本和固定资产费用固定成本和变动成本三十九、什么是生产企业生产环境有哪些变化答:生产是指人类从事创造社会财富的活动和过程,包括物质财富、精神财富的创造和人自身的生育;亦称社会生产;变化:首先,新技术革命中高新技术产业的加速发展,市场需求的多样化和加速化,要求企业能不断地、及时地向市场提供新的产品;其次,在经济体制转变中,企业面临着从按产供应的卖方市场向按需生产的买方市场的转变;再次,现在以多品种、小批量混合生产为特征的现代化生产方式,使得企业的生产组织、计划、协调和控制工作更为重要和复杂;四十、生产管理主要有哪四个方面的问题生产过程主要有哪五个部分构成答:生产管理主要研究四个方面的问题:一是生产过程组织,包括生产过程和生产类型、生产过程的空间组织和时间组织、生产方式等;二是生产计划,包括生产技术准备计划、生产计划与作业计划等;三是生产控制,主要是生产进度和质量控制;四是人一机一环境系统,主要是研究人与机器、环境的合理配合,以提高生产率;辅助生产过程、附属生产过程、基本生产过程、生产服务过程、生产技术准备过程;四十一、举例说明什么是流程性生产和离散型生产答:连续型生产是指连续的产品生产,其工艺流程往往表现为用化学方法;离散型生产是单个项目的生产,输入生产过程的各个要素是间断性投人的;生产设备和运输装置必须适应多种产品加工的需要,工序之间要求有一定的在制品贮存;四十二、什么是备货型生产与订货型生产答:备货型生产MTS:是指在没有接到用户订单时,按已有的标准产品或产品系列进行生产,生产目的是为了完成产品库存;订货型生产Make To Order. MTO是指按用户订单进行的生产;用户可能对产品提出各种各样的要求,经过协商和谈判,以协议或合同的形式确认对产品性能、质量、数量和交货期的要求,然后组织设计和制造;例如,锅炉、船舶等产品的生产,属于订货型生产;四十三、生产作业控制包括哪些内容答:生产调度,生产进度控制,在制品占用量控制四十四、如何理解质量的概念广义的质量包括那几个方面答:狭义的质量是指产品质量;广义的质量是指:产品、过程或服务满足规定要求的特征和特性总和;根据这一含义,质量可分为产品质量、工序质量和工作质量;四十五、产品质量特性可概括为哪几个方面答:内在质量特性、外在质量特性、质量特性可概括为产品性能、寿命、可靠性、安全性和经济性五个方面;四十六、全面质量管理的含义及特点。
最新工商企业经营习题及答案1-9
最新工商企业经营习题及答案1-9工商企业经营管理习题及答案1-9第一章现代企业概述自测题题型单选题27题多选题20题是非题18题总计 65题一.单选题:1. ()特征表明,企业是国民经济的细胞核微观经济的基础,是创造社会财富、满足人们物质文化需要的最基本的经济单位,是构成社会生产力的基础。
A. 盈利性B. 经济性C. 社会性D. 法定性2. 用以区别企业与事业单位、公益部门和政府机关等组织的最明显标志是()。
A. 盈利性B. 经济性C. 社会性D. 法定性3. 技术密集型企业又称为()企业。
A. 知识密集型B. 劳动密集型C. 资金密集型D. 产品密集型4. ()企业是指拥有较多中、高级科技专家,综合运用先进科学技术成果的企业。
A. 管理密集型B. 劳动密集型C. 技术密集型D. 知识密集型5. 企业中技术装备程度较低,用人较多,产品成本中劳动消耗所占比重较多,这种企业属于()。
A. 管理密集型B. 劳动密集型C. 技术密集型D. 知识密集型6. 以一个或若干个实力雄厚的大企业为核心,以资本、产品、技术、契约等多种要素为纽带,把多个企业单位联结在一起而形成的具有多层次结构的经济组织是()。
A. 企业集团B. 多厂企业C. 大型企业D. 特大型企业7. 按照专业化、联合化以及经济合理化原则,将相互有依赖关系的若干个分散的工厂组织起来,实行统一经营管理的经济组织是()。
A. 企业集团B. 企业联合体C. 多厂企业D. 大型企业8. 决定企业组织形式最根本的因素是()。
A. 资金来源B. 运用资金、决策行为C. 分配利润、承担风险D. 降低成本9. 企业组织形式中的本质内容是()。
A. 资金来源B. 运用资金、决策行为C. 分配利润、承担风险D. 降低成本10. 律师事务所、会计师事务所、诊疗所等组织由于其组织规模与特质等方面的特点,决定它们常采用的企业组织形式是()。
A. 个体企业B. 合伙制企业C. 合作制企业D. 无限责任公司11. 劳动者自愿、自助、自治的组织形式是(),一般适用于城乡小型工商企业以及各种服务性企业。
工商试题及答案
工商试题及答案题目一:公司法中的股东权利包括哪些?答案:根据《公司法》,股东的权利主要包括:1) 参与股东大会并行使表决权;2) 获得公司利润分配;3) 了解公司经营状况和财务状况;4) 选举和被选举为公司董事或监事;5) 对公司重大事项提出建议或质询;6) 在公司解散时,依法分配剩余财产;7) 法律、行政法规规定的其他权利。
题目二:简述企业所得税的计算方法。
答案:企业所得税的计算方法主要包括以下几个步骤:1) 确定应纳税所得额,即企业的收入总额减去不征税收入、免税收入、各项扣除以及以前年度亏损后的余额;2) 应用适用的税率,一般企业所得税率为25%;3) 计算应纳税额,即应纳税所得额乘以适用税率;4) 考虑税收优惠和税收抵免,对符合条件的企业进行税收减免;5) 最终确定应缴纳的企业所得税额。
题目三:什么是商业秘密?企业如何保护商业秘密?答案:商业秘密是指不为公众所知悉、能为权利人带来经济利益、具有实用性并经权利人采取保密措施的技术信息和经营信息。
企业保护商业秘密的方法包括:1) 与员工签订保密协议;2) 对商业秘密进行分类和标记;3) 限制对商业秘密的访问和使用;4) 定期对员工进行保密意识培训;5) 采取技术措施,如加密和访问控制,保护电子形式的商业秘密。
题目四:简述合同的解除条件。
答案:合同的解除条件通常包括:1) 当事人协商一致解除合同;2)合同一方严重违约,另一方有权解除合同;3) 合同目的无法实现,当事人可以解除合同;4) 法律规定的其他解除条件,如不可抗力导致合同无法履行;5) 合同中约定的解除条件成就时,当事人可以解除合同。
题目五:什么是知识产权?知识产权包括哪些类型?答案:知识产权是指法律赋予创作者对其创作的智力成果在一定期限内的专有权利。
知识产权主要包括:1) 著作权,保护文学、艺术和科学作品;2) 专利权,保护发明创造;3) 商标权,保护商品和服务的标识;4) 商业秘密,保护未公开的技术信息和经营信息;5) 地理标志,保护特定地区特有的商品;6) 集成电路布图设计权,保护集成电路的布局设计。
工商管理学考试题及答案
工商管理学考试题及答案一、单项选择题(每题2分,共20分)1. 工商管理学中,以下哪项不是企业战略管理的核心内容?A. 市场分析B. 产品开发C. 竞争分析D. 资源配置答案:B2. 在企业人力资源管理中,以下哪项不是有效的员工激励方式?A. 提供有竞争力的薪酬B. 提供职业发展机会C. 严格的工作监督D. 实施绩效奖励制度答案:C3. 企业财务管理的核心目标是什么?A. 利润最大化B. 股东财富最大化C. 销售收入最大化D. 成本最小化答案:B4. 以下哪项不是市场营销的4P理论中的要素?A. 产品B. 价格C. 地点D. 人员答案:D5. 以下哪项不是企业组织结构的类型?A. 直线型B. 职能型C. 矩阵型D. 网络型答案:D6. 企业进行市场细分的目的是为了:A. 提高生产效率B. 降低成本C. 满足不同消费者需求D. 增加产品种类答案:C7. 以下哪项不是企业供应链管理的关键要素?A. 供应商管理B. 库存控制C. 客户关系管理D. 产品质量控制答案:D8. 企业进行风险管理的首要步骤是:A. 风险识别B. 风险评估C. 风险控制D. 风险转移答案:A9. 以下哪项不是企业社会责任的范畴?A. 环境保护B. 员工福利C. 利润最大化D. 社区参与答案:C10. 企业进行国际市场扩张时,通常采用的策略不包括:A. 出口B. 特许经营C. 合资企业D. 内部研发答案:D二、多项选择题(每题3分,共15分)1. 以下哪些因素会影响企业的战略选择?A. 内部资源和能力B. 外部环境C. 企业文化D. 竞争对手的行为答案:A、B、C、D2. 企业进行市场调研时,通常需要收集哪些信息?A. 消费者需求B. 竞争对手情况C. 行业趋势D. 产品价格答案:A、B、C、D3. 以下哪些是企业财务管理的主要职能?A. 资金筹集B. 资金分配C. 风险管理D. 利润分配答案:A、B、C、D4. 以下哪些是企业人力资源管理的主要任务?A. 招聘与选拔B. 培训与发展C. 绩效评估D. 薪酬福利管理答案:A、B、C、D5. 以下哪些是企业运营管理的关键环节?A. 生产计划B. 质量控制C. 库存管理D. 客户服务答案:A、B、C、D三、简答题(每题5分,共20分)1. 简述企业战略管理的重要性。
2011年1月高等教育自学考试福建省统一命题考试工商导论
2011年1月高等教育自学考试福建省统一命题考试工商导论试卷(课程代码 07971)一、单项选择题(本大题共20小题,每小题l分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的。
请将其代码填写在题后的括号内。
错选、多选或未选均不得分。
1.商务活动向正规化、法制化方向过渡在企业商务管理发展中属于【】A.第二阶段 B.第二阶段 C.第三阶段 D.第四阶段2.在公司基本产品和服务不变情况下,细化基本产品的特殊功能,以适应细化了的目标顾客的商务管理模式属于【】A.“克隆”现有模式 B.在新的业务领域内复制旧有的模式C.利用核心优势发展新模式 D.深化改进现有模式3.在商务管理模式的各层次中,导致盈利空间和机会实现的是【】A.浅层次的要素数量的变化 B.浅层次的要素间联系方式的变化C.深层次的机制的变化 D.深层次的正确的公司决策4.企业作为独立的商品生产经营者存在的前提是【】A.独立核算 B.自负盈亏 C.自主经营 D.盈利性5.从大企业扩展方向上看,收购或者兼并与业务有关的供应商或经销商属于【】A.横向扩展 B.纵向扩展 C.多元化扩展 D.外向型扩展6.如果某企业年采购零件10000件,每件采购成本为500元,损坏、呆账、保管等储存费用等于采购成本的10%,单位订货成本为2500元,则EOQ为【】A.800件 B.1000件 C.2000件 D.2150件7.在各种销售手段中广告策略的主要因素一个是广告创意,另一个是【】A.确定广告目标 B.编制广告预算 C.选择广告媒体 D.广告评估8.作为企业CRM战略的目标,建立客户忠诚属于【】A.重要目标 B.一般目标 C.根本目标 D.长远目标9.物品从供应地向接收地的实体流动过程被称为【】A.运输 B.配送 C.搬运 D.物流10.以盈利为目的,面向社会提供仓储服务的仓库属于【】A.租赁仓库 B.营业仓库 C.公共仓库 D.自用仓库11.为提高作业效率,相同品种的物品应放在同一地方存储、保管,这种方式在仓储原则中属于【】A.回转对应原则 B.类似性原则 C.网络化保管原则 D.同一性原则12.企业的商誉在无形资产类别中属于【】A.综合类无形资产 B.关系类无形资产C.契约类无形资产 D.知识产权类无形资产13.同一商标所有人在同一种或者同类商品上注册的若干个近似的商标属于【】A.防御商标 B.联合商标 C.生产商标 D.销售商标14.下列各选项中,属于谈判地点设在我方企业所在地的缺点的是【】A.接待工作繁杂 B.临时需要查找材料不方便C.各项费用支出高 D.请示领导不方便15.使商务交易有效的两个基本环节是【】A.询价和结构 B.发价和还价 C.发价和接收 D.还价和接收16.下列各选项中,不属于要约的特征的是【】A.必须是特定人的意思表示 B.必须是以缔结合同为目的的意思表示C.必须是对相对人发出的行为 D.必须具备合同的全部条款17.当事人对已经发生法律效力,但尚未履行或尚未完全履行的合同提前终止所达成的协议属于【】A.合同无效 B.合同解除 C.合同终止 D.合同变更18.下列各选项中,与商务冲突第二阶段相对应的冲突表现是【】A.潜在对立 B.冲突已向 C.冲突行为 D.冲突结果19.下列各项中,不属于商业机会价值的影响因素的是【】A.市场需求规模 B.利润率 C.市场心理预期 D.发展潜力20.企业盈利变动、订单减少所引起的盈利下降属于【】A.销售风险 B.经济风险 C.财务风险 D.经营风险二、多项选择题(本大题共5小题,每小题2分,共10分)在每小题的五个备选项中至少有两个是符合题目要求的。
工商管理试题及答案
工商管理试题及答案一、单项选择题(每题2分,共20分)1. 工商管理中,以下哪一项不是企业战略管理的内容?A. 企业使命B. 企业目标C. 企业文化D. 企业竞争策略答案:C2. 在企业组织结构中,以下哪一项不是常见的组织形式?A. 直线制B. 职能制C. 矩阵制D. 网络制答案:D3. 以下哪一项不是市场营销的4P理论中的要素?A. 产品B. 价格C. 促销D. 人员答案:D4. 以下哪一项不是人力资源管理的主要职能?A. 招聘B. 培训C. 薪酬D. 采购答案:D5. 以下哪一项不是财务管理的主要职能?A. 资金筹集B. 资金使用C. 资金分配D. 产品开发答案:D6. 以下哪一项不是企业社会责任的范畴?A. 经济责任B. 法律责任C. 道德责任D. 环境责任答案:D7. 以下哪一项不是企业战略联盟的类型?A. 技术联盟B. 市场联盟C. 资本联盟D. 竞争联盟答案:D8. 以下哪一项不是企业风险管理的步骤?A. 风险识别B. 风险评估C. 风险控制D. 风险消除答案:D9. 以下哪一项不是企业运营管理的主要职能?A. 生产计划B. 库存管理C. 质量控制D. 客户服务答案:D10. 以下哪一项不是企业信息系统的主要功能?A. 数据处理B. 信息存储C. 决策支持D. 产品制造答案:D二、多项选择题(每题3分,共15分)1. 以下哪些因素会影响企业的战略选择?A. 企业资源B. 企业能力C. 市场环境D. 企业文化答案:ABCD2. 以下哪些是企业组织结构设计时需要考虑的因素?A. 企业规模B. 企业目标C. 企业文化D. 企业环境答案:ABCD3. 以下哪些是企业市场营销的常见策略?A. 产品差异化B. 价格竞争C. 渠道管理D. 客户关系管理答案:ABCD4. 以下哪些是企业人力资源管理的关键环节?A. 招聘与选拔B. 培训与发展C. 绩效评估D. 薪酬与福利答案:ABCD5. 以下哪些是企业财务管理的基本任务?A. 资金筹集B. 资金使用C. 财务分析D. 财务预测答案:ABCD三、判断题(每题2分,共10分)1. 企业战略管理就是制定企业的长远目标。
最新工商导论练习题---及答案
2011年11月商务英语专业工商导论模拟练习Part One(20%)I .Multiple Choice(1%X20 =20%)Direcnions:In this part, there are items 1-20. For each item, there are fourchoices marked A,B,C and D. Choose the best one end write your answers on the Answer Sheet.I .A(n)_is an association of two or more persons to carry on as co-owners of a business for profit.A. sole proprietorshipB. partnershipC. corporationD. franchising2. Colombia, Brazil and China’s Yunnan Province have a(n)_in growing cof-fee beams, because in terms of climate those areas are more favourable for growing coffee beans than other parts of the world.A. absolute advantageB. comparative advantageC: definite advantage D. indefinite advantage3. Based on the findings of the job analysis,a(n)_lists the objectives,respon-sibilities,main tasks of the job,the conditions under which the job is to be done,and its relationship to other jobs.A. job descriptionB. job specificationC. job forecastingD. job scouting4. Which of the following does NOT belong to Non-Tariff Barriers?A. quotasB. state monopolyC. revenueD. import license system5._is the cheapest mode of transportation, particularly suitable for low-cost bulk cargoes such as coal, ore,grain, timber and construction materials.A. RailB. WaterC. TruckD. Pipeline6.A_is a business that has one owner.A. partnershipB. CorporationC. franchisingD. sole proprietorship7. Which of the following ere goods that consumers would make an extra effort to purchase?A.Shopping products B. specialty productsC. convenience productsD. product mix commodities8. Shipwaith Paper Products produces a variety of goods which are sold to whole sal ers. The wholesalers then distribute the products m a wide variety of office supply stares and discount stores that sell to the final customers. The distribution channelused for Ship waith’s products is an example of a_.A. network and node distribution systemB. one-level channel distribution systemC. two-level channel distribution systemD. direct-level channel distribution system9. The risk of relying on a single key employee can be reduced by_A. purchasing key person insuranceB. narrowing the job descriptionC. task specializationD. automating tasks10. According to its attributes,property can be classified into three types. They are the following EXCEPT for_.A. tangible real propertyB. tangible personal propertyC. intangible personal propertyD. inventory11. A(n)_is a tax a government imposes on imported goods.A. tariffB. quotaC. excise taxD. exchange rate12. Which of the following is NOT one of the managerial skills?A. technical skillsB. mission skillsC. conceptual skillsD. human skills13. When the employees are haired,it is important to train and develop them until they are qualified for the jobs. The methods can include the following EXCEPT _.A. orientationB. on-the-job methodC. off-the-job methodD. performance appraisal14. According to the Herzberg study, managers can motivate employees to be more productive by _A. increasing their responsibilitiesB. increasing their salariesC. providing a safe work environmentD. creating job security15. The programs that determine the specific tasks a computer will perform at any given time are called _A. hardwareB. softwareC. virtual realityD. megahertz16. One of the following terms is NOT included in the types of economic system. It is_.A. capitalismB. socialismC. mixed economyD. equalitarianism17. A major advantage of railroads as a mode of transporting goods is that they_.A. can reach almost my location quicklyB.. are very inexpensive when transporting goods short distanceC. are often the least expensive way of transporting heavy items long distancesD are the only way to transport gas anJoil safely over long distances18. The composition of debt versus equity financing is known as_.A. retained earningsB. revenueC. working capitalD. capital structure19. The following are regarded as intellectual properties protected by laws EXCEPT for _.A. trademarkB. copyrightC. patentD. stock20. The management function that coordinates a firm’s employees and other resources in order to achieveth e organization’s goals is_A. planningB. organizingC. leadingD. controllingPart Two(60%)Ⅱ.Gap-Filling(1%x10=10%)Directions:Complete statements 21-25.,filling in each gap with a proper word or phrase:21._insurance covers losses resulting from damage to other people or oth-er people’s property._insurance protect businesses from riskinvolving the damage and loss to their own property.22. Liabilities are what a firm owes to others. Liabilities are those that can be cleared within one year while_liabilities are those that cannot be paid off within one year.23. Fed can use such instruments as_,discount rates and_tocontrol the money supply.24._pricing strategy is also called_pricing, which makes prices appear more acceptable or contain positive indication to customers.25. Besides advantages, sole proprietorships have some disadvantages, such as_,limited access to capital, _and unshared loss.Ⅲ. T/F Questions (1%x10=10%)Directions:Read statements 26-35. Decide whether they are tune or false by writing "T" for true and "F" for false.26. Brokers work as manufacturers’ sales representatives on a relatively permanent basis, while agents work as go betweens for sellers and buyers on a deal-by-deal basis.27. For money of a country to function at all,it must be made legal tender for that country by its government and be acceptable to the public.28. Countries with advantages in producing one type of goods will trade for goods they have disadvantages in producing.29. Liability losses are those losses to property due to fire, theft, or weather conditions.30. The market for dealings with stocks and bonds is collectively called the securities market.31.Large firms may obtain funds by issuing dividends, which are long-term debt securities(IOUs) purchased by investors.32. Lost or stolen traveler’s checks can usually be replaced if you promptly inform the issuing company of the serial numbers of the lost checks.33. While middlemen add cost, they add value as well.34. Milk, newspapers,soda, and chewing gum are examples of shopping products.35. Owners of a corporation can earn a return on their investment either by receiving dividends or by selling the stock.Ⅳ. Fundamentals of business(1%x25=25%)sole proprietorship 商个体,个体户partnership 商合伙,合伙公司shareholder 股东financing 筹集的资金,融资marketing 营销channels of distribution 分销渠道,销售渠道market segmentation 市场细分product life cycle 产品生命周期pricing 定价wholesaler 批发商promotion mix 促销组合product advertising 产品广告checking account 支票帐户credit card 信用卡debit card 借记卡Fed 美联储copyright 版权motivate 激励,激发owner's equity 所有者权益gross profit margin 毛利润率net profit margin 净利润率current assets 流动资产fixed assets 固定资产premium 保险费creditor 债权人V. Clone ( 1%x25 =25%)Directions: Read the following passage and fill in blanks(41-65)with appropriate words from the list at the end of the passage.Note that there are more words in the list than the blanks in the passage,Investment in one country (41)_individuals organizations (42)_Another is an important aspect of international business. Investment may be. for(43)_in the form of securities or direct capital in the form of productive facilities. Colonialism and(44)_have often been described in terms of powerful nations exploiting the(45)_and natural resources of weaker,less-developed Countries. While some exploitation (46)_till remain,most developing as well as(47)_nations now substantially control the types,(48)_and owner-ship terms of investments(49)_by foreigners. Much of the (50) _private investment is now made by multinational(51)_(MNCs).Technical distinctions in(52)_such global corporations are sometimes made to reflect(53)_multinational investments(54)_operations are made exclusively by an executive(55)_from one nation or by(56) _of different national investment leaders. Clearly; these multinational organizations (57) ____ major role in world trade and investments (58)__of their demonstrated management skills,(59)_,financial resources,and related advantages.(MNCs), nevertheless,must (60)_frequently governmental and other(61)_who contend that such far-flung companies are able to (62)____ or avoid national regulation by virtue of their ability to(63)_new(and at times old) investments from one country to another. Some governments have adopted exacting(64)_which Macs must follow in their countries the most common of which requires a majority or significant (65)_of domestic as opposed to foreign ownership.VI. Traaslation (5% x2=10%)Directions Translate sentences into English.66.张伟达和陈浩建立了自己的合伙企业,启动资本为7万元69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。
工商管理习题练习及答案
工商管理一、名词解释1、企业的效率边界:若随着企业规模的扩大,在企业内部组织一笔交易的成本等于公开市场上完成这笔交易所需成本或等于由另一企业来组织这笔交易的成本,企业的扩张就达到了他的实际停止点。
这一点就是市场机制和企业组织的分界点,也称为企业的效率边界。
2、创业机会:是指当前服务于市场的企业留下的市场缺口,它意味着消费者能得到更好的产品和服务的可能性。
3、企业管理:就是由企业经理人员或经理机构对企业的经济活动过程进行计划、组织、领导、控制和创新,以提高经济效益,实现盈利这一目的的活动的总称。
4、企业文化:在一定的客观环境影响下,企业在长时间的生产经营活动实践中,由领导者倡导、为员工所认同的企业的经营宗旨、价值观念、行为准则及与之相对应的行为方式、物质表现的总称。
5、企业微观环境是指对企业外部所处的直接经济环境的分析。
是对某一特定企业构成影响的那些环境因素。
它能够直接地给企业提供更为有用的情报信息。
6、企业战略:在竞争环境中,企业为求得长期生存和发展的目标,而选择企业达到这个目标的途径,并依据它对企业重要资源进行优化组合,以对目前与将来的经营活动进行总体的谋划并制定相应的对策。
7、资本运营是以生产要素资本化、证券化为基础,以资本流动为前提,以产权(股权)为工具,通过科学的扩张性资本运作及收缩性资本运作,相机调整资本及资产配置,使资本在运动中和分散风险中不断增值,从而实现公司价值最大化的—系列运作活动。
8、生产运作管理是指为实现企业的经营目标,有效地利用生产资源,对生产过程进行组织、计划和控制,生产出满足社会需要、市场需求的产品或提供服务的管理活动的总称。
9、人力资源就是社会全部人口中具有一定智力劳动与体力劳动能力,并能以合法劳动创造财富,推动社会向前发展的那部分人口的总称,又称之为劳动力资源。
从狭义上说,也就是从企业的角度来说,所谓人力资源就是指能够为企业直接或者间接创造价值的人才,这主要指企业已经从社会获得的各种人才,也包括对企业有吸引力的各种潜在人才。
商务英语本科段《工商导论》期考试题(B).doc
福建师范大学外国语学院商务英语本科段《工商导论》期考试题(B)班级:_____ 学号:________ 姓名: _________ 成绩:_______一、单项选择题(本人题共10小题,每小题2分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填在题后的括号内。
错选、多选或未选均无分。
1.领导者具备的感知和发现环境屮商务机会和商务风险的能力,理解事物与事物之间关联并找出关键影响因素的能力,以及权衡不同商务策略的优劣及驾驭的能力,指的是()。
A.技术性技能B.人际关系技能C.概念性技能D.策略性技能2.在公司基本产品和服务不变情况下,细化基本产品的特殊功能,以适应细化了的口标顾客,满足他们的个性化需求,借以抵御价格战带来的压力。
这是商务管理模式类别屮的()A.深化改进现有模式B. “克隆”现有模式C.在新的业务领域内复制旧有的模式D.利用核心优势发展新模式3・作为国家纽织经济的形式,规定了国家与企业、企业与企业、企业与各经济部门的关系,并通过一定的管理手段和方法,调控或影响社会经济流动的范围、内容和方式的商务活动经济环境要素是()A.社会经济结构B.社会发展水平C.经济体制D.经济政策4.企业社会化生产目标中首要的日标是()A.社会贡献目标B.市场日标C.发展目标D.利益目标5.其策略要点在于收购或兼并与业务有关的原料供应企业,或自己产品的分销企业。
目的在于确保原料充足和价格合理,有利于审场拓销,可以稳定企业业务,有利于进行计划与协调工作。
这是大型企业扩展的方向中的()A.横向扩展B.纵向扩展C.多元化扩展D.服务型6.指某产业或行业内众多有相近产品厂家集屮一起通过某种形武,如展销会、交易会、新产品发布会等向市场推介产品的活动。
这是促销活动屮的()A.消费推广B.交易推广C.产业推广D.营业推广7.儿家企业拥有不同的关键资源,为了彼此的利益进行战略联盟,相互交换资源,形成互补以创造竞争优势。
工商导论考试必备完整版
Key words1.Business:Goal-directed behavior aimed at getting and usingproductive resources to buy,make,trade,and sell goods and services that can be sold at a profit.2.Productive resources:The four crucial ingredients-land,labor,capital,enterprise-that are needed to profit from business.3.Operating costs:The cost of acquiring and using the four productiveresources to make and sell goods and services.4.Product:Any kind of good or service that other people value andwant to buy.5.V alue:How much utility a product gives customers;that is,how well itsatisfies their desires or needs.6.Price:A way of measuring the value of a product by how muchcustomers are willing to pay for it.7.Business model:A company's plan of action to use resources to createa product that will give it a competitive advantage.petitive advantage:A company's ability to offer customers aproduct that has more value to them than similar products offered by other companies.9.Sales revenue:The amount of money or income that a companygenerates from the sale of the product.10.Profit:The total amount of money left over after operating costs havebeen deducted from sales revenues.11.Capital:Profit that is keptin a company and invested in its business.12.Wealth:The sum total of the resources,assets,riches,and materialpossessions owned by people and groups in society.13.Franchising:A business practice whereby investors are allowed topurchase the right to own and perate a business using a company's name and business model.14.Nonprofit organization:An organization that is not in business tomake profit but to provide value to the people and groups it serves. 15.Business system:The combination of commerce,occupations,andorganizations that result in the production and distribution of goods and services people value.16.Business commerce:The process by which people produce andexchange valuable goods and services that fulfill their wants and needs.17.Trade:The exchange of products through the use of money.18.Barter:The exchange of one product for another product.19.Diminishing marginal utility:The principle that the value peoplereceive from an additional unit of a product declines as they obtain more of the product.w of demand:The principle that states as the price of a productrises,consumers will buy less of it,and as the price of it falls,consumers will buy more of it.w of supply:The principle that states that as the price of a productrises,producers will supply more of it,and that as the price of it falls,producers will supply less of it.22.Marginal curve:23.Market:Buyers and sellers for a particular product.24.Industry:A group of companies that make similar products andcompete for the same customers.25.Profitability:A measurement of how well a company is making useof its resources relative to its competitors.26.Premium price:The higher price a seller is able to charge versuswhat its competitors can charge.27.Specialization:The process by which people become more skilledand productive when they perform a narrowly defined range of tasks specific to an occupation or job.28.Business occupation:The acquired set of specialized skills thatenable a person to create valuable goods and service that can be traded at a profit.29.Invisible hand:The principle that the pursuit of self-interest in themarketplace naturally leads to the improved well-being of society in general.30.Monopoly:A situation in which one company controls the supply of aproduct and can charge an artificially high price for it.31.Human capital:A people's stock of knowledge,skills,experience,judgement,personality,and abilities.32.Transaction costs:The costs of bargaining,negotiating,monitoring,and regulating exchanges between people in business.33.Teamwork:A phenomenon that occurs when people pool their skillsto create more valuable products than they could create alone.34.Business organization:A tool that empowers people to shape andcontrol the behavior of other people to produce goods and services. anizational structure:The framework of task and authorityrelationships that coordinates people so they work towards a common goal.36.Functional activities:The task-specific operations needed to convertresources into finished goods and services sold to customers.37.V alue chain:The coordinated series or sequence of functionalactivities necessary to transform resources into the products customers want to buy.38.Primary functions:Functions directly responsible for utilizing scarceresources most efficiently and effectively to create goods and services.39.Secondary functions:Functions not directly responsible for gettingproducts to customers but whose activities contribute to the efficiencyand effectiveness of other functions.40.Entrepreneur:A person ready to supply the enterprise—energy,boldness,courage,spirit,expertise—necessary to start and grow a business.41.Entrepreneurship:42.First mover advantage:The competitive advantage gained by beingfirst to develop a new product or process.43.Intrapreneurship:Entrepeneurial activity that tasks place inside of an established company.44.V enture capitalists:45.Intrinsic motivation:46.Extrinsic motivation:47.Delegate:Giving up decision-making authority to other people.48.Agency problem:The problem that arises because of the separationof the ownership and control of a business.It occurs when the firm's owner delegates authority to managers.49.Stock options:The right to buy a stock at a certain price and tobenefit from increases in the stock's value in the future by selling it.50.Board of directors:Experienced business executives from inside andoutside of a company who are elected by a company's shareholders to act as their representatives.51.Chief executive officer(CEO):A company's top manager.The CEO isresponsible for overseeing the operations of the company and ensuring its capital is used to create the most profit possible.52.Top managers:Employees who are responsible for developing acompany's business model and who,along with the CEO,are ultimately responsible for its success or failure.53.Middle managers:Employees in charge of a company's variousfunctions and who are responsible for using the company's functional rescources productively to increase its profitability.54.First-line managers:Employees at the base of the managerialhierarchy.They are often called supervisors.55.Efficiency:A cost-focused measure of how productively a company'sresources are being used to produce goods and services.56.Effectiveness:A revenue-focused measure of how competitive thefirm's business model is.57.Planning:A process that managers use to select the best businessmodel and goals for their company.anizing:A process managers use to create a company'sorganizational structure.anizational culture:The set of values,norms,and beliefs sharedby members of an organization that determine how well they work together to further the company's goals.60.Leading:The ability to develop a plan and motivate others to pursueit.61.Cross-functional team:A group of people from the differentfunctions who work together on a particular project.62.Controlling:The process of evaluating whether or not a company isachieving its goals and taking action if it is not.63.Benchmarking:The practice of comparing a business's strengths andweaknesses to those of its competitors.64.Role:The set of tasks a person is expected to perform because of theposition he or she holds in an organization.65.Mentor:A person who provides advice,guidance,and technicalknowledge to other people(mentees)in order to help them advance their careers.66.Multinational companies:Companies that operate and trade in manydifferent countries around the world.ernment:The political system chosen to create and manage theset of laws,rules,and regulations that control the actions of people and companies that operate in a society.68.Representative democracy:A form of government in which citizensperiodically elect individuals to represent their interests.69.Totalitarian government:A form of government in which a personor group of people attempt to exercise absolute control over all forms of business activity.70.Free-trade agreement:Joint decisions by countries to reduce oreliminate trade barriers that impede the flow of products between nations.71.Quotas:Restrictions on the amount of a good or services than can beimported into a country.72.Trade barriers:73.General Agreement on T ariffs and Trade (GA TT):An internationaltreaty between nations following WWII,dramatically fueling free trade.74.Free trade area:A group of countries that agree to promote the freeflow of goods and services between them.75.Global environment:The set of forces surrounding a company thatdetermine its ability to obtain productive resources -land,labor,capital,and enterprise.76.Specific forces:Forces in the global environment that directlyincrease or decrease a company's sales revenues or operating costs,and thus its profitability.77.Suppliers:The individuals and companies that provide a companywith the resources that it needs to produce goods and services.78.Global outsourcing:The process of purchasing inputs fromthroughout the world to take advantage of differences in the costs and quality of resources.79.Distributors:Firms that link the companies that make products withthe customers who buy them.80.Intermediary:A company such as a merchant,broker,or wholesalerthat buys the products of one company and sells them to another. 81.Market share:The total percentage of a product a company sells in aparticular market.82.Political-economic forces:Changes that occur in the form of acounttry's social and political systems.83.Free-market economy:Economic system in which the production ofgoods and services is left in the hands of private enterprise.mand economy:Economic system in which the quantity andprice of goods and services that a country produces is planned by the government.85.Mixed economy:Economic system in which certain goods andservices are produced by private enterprise and others are provided via centralized government planning.86.V alues:General standards and guiding principles that people in asociety use to determine which kinds of behaviors are right or wrong.87.Norms:Unwritten codes of conduct that prescribe how people in aparticular culture should act in certain situations.88.National culture:The particular set of economic,political,and socialvalues and norms that exist in a particular country.89.Demographic forces:Changes in the characteristics of a country'spopulation,such as its age,gender,ethnic origin,race,and sexual orientation.90.Legal forces:Changes in a country's laws and regulations that oftenoccur because of changes in the political and ethical attitudes within a society.91.Global network:A set of task and reporting relationships amongmanagers,functions,and operating units around the world.92.Productivity:Measures how efficiently a company is using itsresources to make a product.93.Quality:A function of how well a product performs when it is put touse and is measured by such things as durability and reliability,and customer satisfaction.94.Innovation:A function of a company's ability to develop new andimproved products that better satisfy customers' needs.95.Responsiveness to customers:A measure of a company's ability toanticipate changing customer needs,resolve problems customers have with a product,and provide fast after-sales service.96.Expatriate managers:Domestic managers who work for theircompanies abroad.97.Host-country nationals:Natives of a foreign country hired to managea multinational's divisions there.98.Third-country nationals:Managers who are neither native to thecountry the multinational is headquartered in nor the foreign country in which it operates.99.Exporting:Selling domestically produced goods and services tocustomers in countries abroad.100.Licensing:Contracting with companies in other countries in order to give them the right to use a company's brand name and business model.101.Joint venture:An alliance in which companies from different countries agree to pool their skills and resources to make and distribute a product together.102.Wholly owned subsidiaries:Business units established in countries abroad to manufacture and distribute a multinational's products.rmation:A set of data,facts,numbers,and words that has been organized in such a way that it provides its users with knowledge.104.Knowledge:What a person perceives,recognizes,identifies,or discovers from analyzing data and information.105.Learning:An increase in the store or stock of people's expertise or knowledge.rmation technology:The many different kinds of computerand communications hardware and software and skills of their designers,programmers,managers,and technicians who create and manage it.anizational learning:Managing information and knowledge to achieve a better fit between a company's business model and the forces in its environment.rmation overload:A situation in which managers have to process so much information it actually reduces their understanding of a situation.109.Real-time information:Infomation that is constantly updated. 110.Chief information officer (CIO):The top manager of a company's IT function.111.Transaction processing systems:An IT system designed to collect,record,and manipulate the data related to a company's day-to-day business operations.112.Knowledge management systems:An IT system that analyzes the information collected from the TP system but filters and analyzes it to make it more useful to managers.113.Best practices:The set of skill-based competencies that allow a particular function to perform at its optimal level.114.IT consultants:Expert employees who use their knowledge and learning to solve their customers' IT problems.115.Expert system:An advanced IT system that can reason through a company's information,diagnose problems,and suggest solutions. 116.Artificial intelligence:An IT system that reasons and learns like a human being.117.Enterprise resource planning systems:Multimodule applications software packages that coordinate all of a company's functional activities.118.E-commerce:Trade that takes place between companies,and between companies and individual customers via the Internet(or other IT system).119.B2B marketplace:An industry-specific trading platform set up to connect buyers and sellers using the Internet.120.Intranet:A company's internet system of computers and Web sites accessible only by its employees.121.Legacy system:The hardware and software components of a company's IT system at any one point in time.122.Router:Hardware and software that electronically transfers data between networks to its intended destination,such as a specific Web page or computer.123.Ethernet:A local area communication technology that transmits information between computers at speeds of between 10 and 100 million MBPs using coaxial or fiber optic cable.124.Broadband technology:A type of communications hardware that allows for the rapid transmission of vast amounts of information. 125.Wi-Fi:A type of Ethernet technology that allows computer users to access the Internet wirelessly.126.Best-of-breed solution:The highest-performing IT hardware or software application currently available for managing a particular information processing or multimedia task.127.Industry standard:A predominant type of technology used in an industry.Other technologies must be compatible with the industry standard in order to be widely adopted.128.Firewall:Software that gives a company's PCs safe access to the Internet but that blocks computers from outside the firm from gaining access to the company's intranet.129.Hackers:People who seek to invade a company's databases and steal the information for malicious or illegal reasons.puter virus:Software code deliberately written to harm hardware and Software and corrupt files and databases.131.Marketing:An organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.132.Customer needs:Consumer needs that can be satisfied by thequalities or features of a good or service.133.Product development:The set of technical,scientific,and engineering processes involved in creating new or improved products to better satisfy customer needs.134.Sales:The development and use of techniques to inform customers about the value of a company's products in order to persuade them to buy them.135.Customer relationship management:The process of tracking the demand and satisfaction of customers in an effort to develop products they will want to buy on an ongoing basis.136.Business vision (mission):A brief statement of a company's business model that tells stakeholders why the firm is in business,how it intends to satisfy customer needs,and why it will satisfy their needs better than its competitors.137.Product life cycle:The typical sequence of changes in demand fora product that occur over time.138.Marketing research:The systematic search for information that uncovers met and unmet customer needs,the different needs of different customer groups,and whether or not a product's marketing mix appeals to customers.139.Focus group:A group of people brought together to share their thoughts and feelings about a particular product and why it may ormay not meet their needs.140.Leading customers:Companies that improvise their own solutions to business problems because no products currently exist that can do so.141.Leading providers:People or Companies that believe their new products will better satisfy customer needs even though they have no sure proof of this.142.Reverse engineering:The process of examining the products of one's competitors in depth in order to figure out what makes them successful.143.Customer groups:Groups of people who have a similar need fora particular product because the product satisfies several differentkinds of needs.144.Market segment:A group of customers the firm targets based on their need for its products.145.Product differentiation:The process of setting a product apart from its competitors by designing and marketing it to better satisfy customers' needs.146.Marketing mix:The combination of a product's qualities and features,its price,the way it is promoted and sold,and the places at which it is sold.147.Marketing message:A product-related message the firm'smarketing department sends to customers about how and why a product will better satisfy their needs.148.Product branding:Using a unique name,design,symbol,or other element to differentiate a product from its competitors.149.Brand name:The specific name,sign,or symbol a company uses to distinguish and legally protect the identify of its products.150.Brand loyalty:The tendency of customers to consistently purchase a particular product over time because they believe it can best satisify their needs.151.Product positioning:The process of customizing or tailoring a product to specific market segment.152.Target price:The price a typically customer will be willing to pay for a product with a particular set of qualities and features.153.Promotion:The way in which a company advertises,announces,publicizes,and pushes its products.154.Promotional mix:The combination of advertising,sales promotions,public relations,and personal selling used to reach and persuade customers to buy a product.155.Advertising:The paid,nonpersonal promotion of a company's goods and services using mass media to influence consumers.156.Sales promotion:Nonpersonal,persuasive efforts designed to boost a company's sales immediately.157.Public relations:The practice of conveying messages to the public through the media to influence people's opinions about the company and its products.158.Personal selling:Direc,,face-to-face communication by salespeople with existing and potential customers to promote a company's products.159.Place:The distribution and sales channels used to get both a product and its marketing message to the customer.160.Distribution:The selection of the distribution channels to reach and deliver products to customers most efficiently and effectively. 161.Distribution channel:The specific method a company uses to sell and deliver its products to customers.162.Downstream value chain:All of the activities related to managing a product from the time it is made to the time it is delivered and used by customers.163.Licensed distributors or dealers:Independent companies that buy the rights to distribute,sell,and service a company's products within a specific geographical area.164.Exclusive dealerships:Distributors that are licensed to stock and sell only one brand of a product.165.Wholesalers:An intermediary or broker that buys products from manufacturers and then resells them to other Companies,such asretailers,which in turn distribute them to the final customer.166.Final customer:The person who actually uses or consumes a product.167.Retailers:Intermediaries who sell other companies' products to the final customer.168.Direct distribution:Distribution channels used to deliver and sell products directly to the final customer.169.Distribution mix:The combination of channels a company selects to place,promote,sell,and deliver its products to customers.plex products:Products with qualities and characteristics that make them difficult for customers to evaluate.171.Technical selling:Selling that requires a company's sales representatives to impart detailed technical information to their customers.172.Missionary selling:Selling that occurs when a salesperson educates customers,builds goodwill,and performs promotional activities to encourage them to purchase a product at a later data. 173.Agent:A,person,or intermediary,acting on behalf of final customers.174.Creative selling:Selling that requires salespeople to combine their technical knowledge and personal selling experience to craft creative and unique ways to better meet the needs of their customers.175.Trade selling:Selling done through intermediaries,such as wholesalers and retailers,which manage the sale of a company's products to other Companies.176.Retail selling:Selling to the final customer-the person who buys a product for his or her own use.177.Telemarketing:A sales method used to contact prospective customers exclusively by phone.178.Buyer’s remorse:A phenomenon that occurs when a customer believes he or she made a poor purchasing choice.179.Customer relationship management system:An IT-based knowledge management system designed to track a company's customers--what they are buying,and how their demands are changing.Concepts✓What are the difference between trade and barter? P10The difference between trade and barter is that trade involves the exchange of products using money whereas barter does not.When people barter,they enchange one product directly for another.✓Describe the law of demand P13The principle that states as the price of a product rises,consumers will buy less of it,and as the price of it falls,consumers will buy more of it. ✓Describe the law of supply P13The principle that states that as the price of a product rises,producers will supply more of it,and that as the price of it falls,producers will supply less of it.✓How is the market price determined? P13In economics,the laws of supply and demand operate together to determine the price at which products will be sold in a market.It is important to realize that the price of all products are determined at the margin--the point at which the supply of the product just meets demand for it.✓How does profit differ from profitability? p14Profit is simply the total or absolute monetary difference between sales revenues and operating costs;Profitability measures how well a company is making use of its capital by investing in resources that create goods and services that generate profits.✓What are the three main components making up the business system?3)business as an organization1)business as commerce2)business as an occupation✓What are the four main productive factors for a company? land, labor, capital, enterprise✓What common mistakes entrepreneurs may make? P63 First,entrepreneurs frequently overestimate their ability to create newproducts customers desire and are willing to pay a high price for;Second,they underestimate how difficult it is to actually reach prospective customers and get them to try their products--even when they are excellent.The importance of marketing and advertising--and its high cost--is often not given enough weight in a new company's business model.Third,entrepreneurs may not realize how much ready cash is needed to see a small business through its critical,initial“birth”period,which can sometimes take up to two years。
工商导论练习题---及答案
2011年11月商务英语专业工商导论模拟练习Part One(20%)I .Multiple Choice(1%X20 =20%)Direcnions:In this part, there are items 1-20. For each item, there are fourchoices marked A,B,C and D. Choose the best one end write your answers on the Answer Sheet.I .A(n)_is an association of two or more persons to carry on as co-owners of a business for profit.A. sole proprietorshipB. partnershipC. corporationD. franchising2. Colombia, Brazil and China’s Yunnan Province have a(n)_in growing cof-fee beams, because in terms of climate those areas are more favourable for growing coffee beans than other parts of the world.A. absolute advantageB. comparative advantageC: definite advantage D. indefinite advantage3. Based on the findings of the job analysis,a(n)_lists the objectives,respon-sibilities,main tasks of the job,the conditions under which the job is to be done,and its relationship to other jobs.A. job descriptionB. job specificationC. job forecastingD. job scouting4. Which of the following does NOT belong to Non-Tariff Barriers?A. quotasB. state monopolyC. revenueD. import license system5._is the cheapest mode of transportation, particularly suitable for low-cost bulk cargoes such as coal, ore,grain, timber and construction materials.A. RailB. WaterC. TruckD. Pipeline6.A_is a business that has one owner.A. partnershipB. CorporationC. franchisingD. sole proprietorship7. Which of the following ere goods that consumers would make an extra effort to purchase?A.Shopping products B. specialty productsC. convenience productsD. product mix commodities8. Shipwaith Paper Products produces a variety of goods which are sold to whole sal ers. The wholesalers then distribute the products m a wide variety of office supply stares and discount stores that sell to the final customers. The distribution channelused for Ship waith’s products is an example of a_.A. network and node distribution systemB. one-level channel distribution systemC. two-level channel distribution systemD. direct-level channel distribution system9. The risk of relying on a single key employee can be reduced by_A. purchasing key person insuranceB. narrowing the job descriptionC. task specializationD. automating tasks10. According to its attributes,property can be classified into three types. They are the following EXCEPT for_.A. tangible real propertyB. tangible personal propertyC. intangible personal propertyD. inventory11. A(n)_is a tax a government imposes on imported goods.A. tariffB. quotaC. excise taxD. exchange rate12. Which of the following is NOT one of the managerial skills?A. technical skillsB. mission skillsC. conceptual skillsD. human skills13. When the employees are haired,it is important to train and develop them until they are qualified for the jobs. The methods can include the following EXCEPT _.A. orientationB. on-the-job methodC. off-the-job methodD. performance appraisal14. According to the Herzberg study, managers can motivate employees to be more productive by _A. increasing their responsibilitiesB. increasing their salariesC. providing a safe work environmentD. creating job security15. The programs that determine the specific tasks a computer will perform at any given time are called _A. hardwareB. softwareC. virtual realityD. megahertz16. One of the following terms is NOT included in the types of economic system. It is_.A. capitalismB. socialismC. mixed economyD. equalitarianism17. A major advantage of railroads as a mode of transporting goods is that they_.A. can reach almost my location quicklyB.. are very inexpensive when transporting goods short distanceC. are often the least expensive way of transporting heavy items long distancesD are the only way to transport gas anJoil safely over long distances18. The composition of debt versus equity financing is known as_.A. retained earningsB. revenueC. working capitalD. capital structure19. The following are regarded as intellectual properties protected by laws EXCEPT for _.A. trademarkB. copyrightC. patentD. stock20. The management function that coordinates a firm’s employees and other resources in order to achieve the organization’s goals is_A. planningB. organizingC. leadingD. controllingPart Two(60%)Ⅱ.Gap-Filling(1%x10=10%)Directions:Complete statements 21-25.,filling in each gap with a proper word or phrase:21._insurance covers losses resulting from damage to other people or oth-er people’s property._insurance protect businesses from riskinvolving the damage and loss to their own property.22. Liabilities are what a firm owes to others. Liabilities are those that can be cleared within one year while_liabilities are those that cannot be paid off within one year.23. Fed can use such instruments as_,discount rates and_tocontrol the money supply.24._pricing strategy is also called_pricing, which makes prices appear more acceptable or contain positive indication to customers.25. Besides advantages, sole proprietorships have some disadvantages, such as_,limited access to capital, _and unshared loss.Ⅲ. T/F Questions (1%x10=10%)Directions:Read statements 26-35. Decide whether they are tune or false by writing "T" for true and "F" for false.26. Brokers work as manufacturers’ sales representatives on a relatively permanent basis, while agents work as go betweens for sellers and buyers on a deal-by-deal basis.27. For money of a country to function at all,it must be made legal tender for that country by its government and be acceptable to the public.28. Countries with advantages in producing one type of goods will trade for goods they have disadvantages in producing.29. Liability losses are those losses to property due to fire, theft, or weather conditions.30. The market for dealings with stocks and bonds is collectively called the securities market.31.Large firms may obtain funds by issuing dividends, which are long-term debt securities(IOUs) purchased by investors.32. Lost or stolen traveler’s checks can usually be replaced if you promptly inform the issuing company of the serial numbers of the lost checks.33. While middlemen add cost, they add value as well.34. Milk, newspapers,soda, and chewing gum are examples of shopping products.35. Owners of a corporation can earn a return on their investment either by receiving dividends or by selling the stock.Ⅳ. Fundamentals of business(1%x25=25%)sole proprietorship 商个体,个体户partnership 商合伙,合伙公司shareholder 股东financing 筹集的资金,融资marketing 营销channels of distribution 分销渠道,销售渠道market segmentation 市场细分product life cycle 产品生命周期pricing 定价wholesaler 批发商promotion mix 促销组合product advertising 产品广告checking account 支票帐户credit card 信用卡debit card 借记卡Fed 美联储copyright 版权motivate 激励,激发owner's equity 所有者权益gross profit margin 毛利润率net profit margin 净利润率current assets 流动资产fixed assets 固定资产premium 保险费creditor 债权人V. Clone ( 1%x25 =25%)Directions: Read the following passage and fill in blanks(41-65)with appropriate words from the list at the end of the passage.Note that there are more words in the list than the blanks in the passage,Investment in one country (41)_individuals organizations (42)_Another is an important aspect of international business. Investment may be. for(43)_in the form of securities or direct capital in the form of productive facilities. Colonialism and(44)_have often been described in terms of powerful nations exploiting the(45)_and natural resources of weaker,less-developed Countries. While some exploitation (46)_till remain,most developing as well as(47)_nations now substantially control the types,(48)_and owner-ship terms of investments(49)_by foreigners. Much of the (50) _private investment is now made by multinational(51)_(MNCs).Technical distinctions in(52)_such global corporations are sometimes made to reflect(53)_multinational investments(54)_operations are made exclusively by an executive(55)_from one nation or by(56) _of different national investment leaders. Clearly; thesemultinational organizations (57) ____ major role in world trade and investments (58)__of their demonstrated management skills,(59)_,financial resources,and related advantages.(MNCs), nevertheless,must (60)_frequently governmental and other(61)_who contend that such far-flung companies are able to (62)____ or avoid national regulation by virtue of their ability to(63)_new(and at times old) investments from one country to another. Some governments have adopted exacting(64)_which Macs must follow in their countries the most common of which requires a majority or significant (65)_of domestic as opposed to foreign ownership.VI. Traaslation (5% x2=10%)Directions Translate sentences into English.66.张伟达和陈浩建立了自己的合伙企业,启动资本为7万元69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。
2023年工商真题及答案
一、单项选择题1.为了提升市场竞争地位,某汽车制造企业成立跑车事业部,投资研发运动型硬顶敞篷跑车,并开展市场营销活动,从企业战略层次分析,该企业的此项战略属于。
答案 BA .企业总体战略B.企业业务战略C.企业稳定战略D.企业职能战略2.关于企业使命的说法,错误的选项是( )。
答案BA.企业使命说明白企业的根本性质和存在的理由B.企业使命是企业在肯定时期内生产经营所预期到达的抱负成果C.企业使命提醒了企业长远进展的前景D.企业使命为企业战略目标确实定供给了依据3.某企业将战略决策范围由少数高层领导扩大到企业高层治理集体,乐观协调高层治理人员打成全都意见,并将协商确定后的战略加以推广和实施。
该企业承受的战略实施模式是( )。
答案CA.指挥型B.变革型C.合作型D.文化型4.以下企业中,属于企业价值链主体活动的是( )。
答案BA.人力资源治理B.市场营销C.技术开发D.选购5.某型号智能手机的业务增长率较低,但市场占有率较高。
承受波士顿矩阵法分析,该型号手机处于( )。
A.金牛区答案AB.瘦狗区C.幼童区D.明星区6.为降低生产本钱,某火力发电企业进军煤炭行业,自主供给原材料。
该企业实行的企业战略是( )。
A.前向一体化战略答案BB.后向一体化战略C.转向战略D.差异化战略7.关于企业经营决策的说法,错误的选项是( )。
答案A A.选定决策者是企业经营决策的起点B.确定目标是企业经营决策的前提C.企业经营决策应充分考虑决策条件的制约D.企业经营决策应建立在调查争论、综合分析、评价和选择的根底上上8.依据我国公司法,关于发起人股东的说法,错误的选项是。
答案BA.股份公司的发起人必需一般以上在中国有住宅B.发起人持有的本公司的股份自公司成立之日起三年内不得转让C.自然人发起人应当具备完全行为力量D.发起人对设立行为所产生的债务担当连带责任9.有限责任公司的股东以其( )为限对公司担当责任。
答案DA.个人资产B.家庭资产C.实缴的出资额D.认缴的出资额10.某股份召开股东大会表决与另一公司合并事项。
工商行政管理学概论试题和答案
A.半个月
B.一个月
C.一个半月
D.两个月
18.负责办理全国商标注册工作的机构是( A )8-258
A.国家工商行政管理局商标局
B.商标评审委员会
C.国家和省级工商行政管理机关
D.全国各级工商行政管理机关
19.地名商标一般被认为不具备商标的显著性。但我国在某个时间以前曾允许用行政区划名称作为注册商
C.稳定性原则
D.权威性原则
E.可操作性原则
28.工商行政管理机关作为当事人,在执法过程中必须接受监督,其主要方式有( C D )3-100
A.群众监督
B.媒体监督
C.行政复议监督
D.行政诉讼监督
E.上级机关监督
29.为了克服市场失灵,政府可对微观经济活动进行干预,其手段有( A B C E )2-74
2.收入分配合理的目标是实现( C )1-24
A.按劳分配
B.按需分配
C.共同富裕
D.缩小收入差距
3.在其他条件不变的情况下,价格下降,需求就会( A )2-33
A.增加
B.减少
C.持平
D.消失
4.在互补商品之间,其中一种商品价格上升,需求量下降,会引起另一种商品的( D )2-34
A.价格上升
B.价格下降
(2)营业登记审查的主要内容是申请人从事生产经营活动的条件,因此在登记申请文件和登记事项方面比企
业法人登记注册简便;
(3)营业登记的效力是确认企业从事经营的资格而不是企业法人资格。
38.简述日本《禁止垄断法》的主要内容。10-349
答:
(1)明确提出了《禁止垄断法》的目的;
(2)界定了私人垄断、不正当的限制交易和不公正的交易方法; (3)规定了禁止私人垄断、反对不正当的限制交易和不公正的交易方法的具体措施。 39.简述工商行政管理部门进行合同监管工作的主要内容。7-232 答: (1)合同法制的宣传指导; (2)做好合同示范文本印制、发放和运用工作; (3)开展重合同守信用活动; (4)合同鉴证; (5)抵押物的登记; (6)合同争议行政调解. 40.简述广告管理的内容。8-245 答: (1)制定并监督实施广告准则; (2)制定各种行政措施,规范广告活动主体的行为; (3)开展广告审查工作; (4)查处广告违法行为。 四、论述题(本大题共 2 小题,其中第 41 题 12 分,第 42 题 13 分,共 25 分) 41.试述工商行政管理机关的一般职责。4-116 答: (1)管理工商企业和从事经营活动的单位、个人的注册; (2)监督检查市场竞争行为,查处垄断和不正当竞争案件; (3)保护消费者合法权益,组织查处侵犯消费者权益案件; (4)对各类市场经营秩序实施规范管理和监督; (5)管理经济合同,查处合同欺诈行为; (6)监督管理商标注册工作; (7)管理广告发布与广告经营活动。 42.试述我国法律规定的消费者权利。9-291 答: (1)消费者在购买、使用商品和接受服务时享有人身、财产安全不受损害的权利(简称安全权); (2)消费者享有知悉其购买、使用的商品或者接受的服务的真实情况的权利(简称知情权); (3)消费者享有自主选择商品或者接受服务的权利(简称自主权); (4)消费者享有公平交易的权利(简称公平交易权);
工商导论(第2版)课后习题答案
工商导论(第2版)课后习题答案Chapter 1 Setting Up a Business1.In which field will you set up your business?With the development of the science and technology, many traditional goods have been displaced by electrical apparatus. Almostly we do anything by using electricity, such as electric cookers, cellphones, computers and air conditioners. We strongly realize it when there’s something wrong with electricity. So I want to set up my business ,building a supermarket, in the field of electrical appliance and electronic goods.2.Will your business be a sole proprietorship, a partnership, or a corporation ?My business will be a sole proprietorship. The advantages of sole proprietorships are many fold. The following are their major appeals. First of all, it’s simple to establish. Just pay a small fee, get the necessary state and local licenses or permits.Secondly, it’s more freer in decision-making. As a sole proprietor ,I can make my own decisions on business policies and operations, such as the type of goods or services I want to offer at the price I feel appropriate. Thirdly, it’s easy to keep operational and finan cial secrecy. I don’t have to report to shareholders or board directors.Fourthly, it’s less tax burden. The tax rates for sole proprietors are often only half of those for corporations.Last but not least, it’s exclusive use of profits.if I work hard and make a small fortune, I can take all the profits and don’t have to share them with anyone else.Chapter 2 Marketing: An Overview1.How would your business offer advantages overcompetitive firms? The advantages of my business are many fold. The following are the major appeals.a.Guaranteed authentic goods of high quality and reasonable price. Theelectrical appliance and goods we offer are of high quality and reasonable price. Any second-hand goods or copycat cellphones cannot be found in my market.we sell guaranteed authentic good.b.Some promotional activities .We can offer some kinds of free giftswhen consumers buy my goods. If they consume a certain amount of money, they can register for membership cards.c.Better after-sale service. We will offer better after-sale service free ofcharge to ensure the satisfaction of my consumers.2.Does your business have factors which could make your revenue lower or expenses higher than what you expect?a.Low reputation of a new brand. My business as a new comer to thisfield lacks high reputation and brand effect, there are not many consumers at first.b.Some copycat electronic goods of cheeper price and poor quality inother competitive firms. These goods will attract consumers a lot at very low price at first,my business will be in a poor situation which makes my revenue lower .Chapter 3 Products and Pricing1.How is the products you plan to offer is different from those offered by your competitors?a. Guaranteed authentic goods of high quality andreasonable price. The electrical appliance and goods we offer are of high quality and reasonable price. Any second-hand goods or copycat cellphones cannot be found in my market.we sell guaranteed authentic good.b.Better after-sale service. We will offer better after-sale service free of charge to ensure the satisfaction of my consumers.2.How will the pricing of your products be determined compared with those of competitive products?First, marketing research .Collecting and analyzing the price of competitive products to i dentify consumers’purchasing power and buying abilities. Then decide the price that the customers can accept. Also we can set the price the same as those of competitive products, besides we will offer some little gifts free of charge to attract more customers.。
工商答案-文档
市场营销一、名词解释(每小题3分,共15分)1、社会市场营销观念:是营销观念的发展和延伸,强调企业向市场提供的产品和劳务,不仅要满足消费者的个别的、眼前的需要,而且要符合消费者总体和整个社会的长远利益。
企业要正确处理消费者欲望、企业利润和社会整体利益之间的矛盾,统筹兼顾,求得三者之间的平衡与协调。
2、市场营销组合:是企业在选定的目标市场上,综合考虑环境、能力、竞争状况对企业自身可以控制的因素加以最佳组合和运用,以完成企业的目的与任务。
伊.杰.麦卡锡教授把企业自身可以控制的因素概括为四部分,即产品,价格、渠道和销售促进,按英文字头简称“4P”。
3、消费者行为:指消费者为满足其个人或家庭生活需要而发生的购买商品的决策或行动。
4、目标市场营销:企业通过市场细分明确了自己的目标市场,专门研究其需求特点并针对其特点提供适当的产品或服务,制定一系列的营销措施和策略,实施有效的市场营销组合。
5、需求导向定价法:是以消费者的需求为中心的企业定价方法。
是根据消费者对商品的需求强度和对商品价值的认识程度来制定企业价格。
二、选择题(每小题1分,共15分)1、A2、D3、B4、C5、B6、C7、A8、B 9、B10、A11、B 12、D 13、B 14、A 15、A三、简答题1、简述新旧营销观念的区别?(1).企业营销活动的出发点不同。
(2).企业营销活动的方式方法不同。
(3).营销活动的着眼点不同2、市场营销调研的程序是什么?有效的营销调研一般包括五个步骤:(1)确定问题和研究目标。
(2)制定调研计划。
(3)收集信息。
(4)分析信息。
(5)提出调查结果。
3、影响目标市场策略选择的因素有哪些?(1)、企业的实力(2)、产品的自然属性(3)、市场差异性的大小(4)、产品所处的经济生命周期的阶段。
(5)、竞争对手状况。
4、分销渠道的特征是什么?1、分销渠道是一个由不同企业或人员构成的整体;2、分销渠道是指企业某种特定产品或服务所经历的路线;3、分销渠道的研究应联系相关联商品;4、企业的分销渠道相对固定化,因为市场营销渠道涉及构成渠道的机构与人员。
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2011年11月商务英语专业工商导论模拟练习Part One(20%)I .Multiple Choice(1%X20 =20%)Direcnions:In this part, there are items 1-20. For each item, there are fourchoices marked A,B,C and D. Choose the best one end write your answers on the Answer Sheet.I .A(n)_is an association of two or more persons to carry on as co-owners of a business for profit.A. sole proprietorshipB. partnershipC. corporationD. franchising2. Colombia, Brazil and China’s Yunnan Province have a(n)_in growing cof-fee beams, because in terms of climate those areas are more favourable for growing coffee beans than other parts of the world.A. absolute advantageB. comparative advantageC: definite advantage D. indefinite advantage3. Based on the findings of the job analysis,a(n)_lists the objectives,respon-sibilities,main tasks of the job,the conditions under which the job is to be done,and its relationship to other jobs.A. job descriptionB. job specificationC. job forecastingD. job scouting4. Which of the following does NOT belong to Non-Tariff Barriers?A. quotasB. state monopolyC. revenueD. import license system5._is the cheapest mode of transportation, particularly suitable for low-cost bulk cargoes such as coal, ore,grain, timber and construction materials.A. RailB. WaterC. TruckD. Pipeline6.A_is a business that has one owner.A. partnershipB. CorporationC. franchisingD. sole proprietorship7. Which of the following ere goods that consumers would make an extra effort to purchase?A.Shopping products B. specialty productsC. convenience productsD. product mix commodities8. Shipwaith Paper Products produces a variety of goods which are sold to whole sal ers. The wholesalers then distribute the products m a wide variety of office supply stares and discount stores that sell to the final customers. The distribution channelused for Ship waith’s products is an example of a_.A. network and node distribution systemB. one-level channel distribution systemC. two-level channel distribution systemD. direct-level channel distribution system9. The risk of relying on a single key employee can be reduced by_A. purchasing key person insuranceB. narrowing the job descriptionC. task specializationD. automating tasks10. According to its attributes,property can be classified into three types. They are the following EXCEPT for_.A. tangible real propertyB. tangible personal propertyC. intangible personal propertyD. inventory11. A(n)_is a tax a government imposes on imported goods.A. tariffB. quotaC. excise taxD. exchange rate12. Which of the following is NOT one of the managerial skills?A. technical skillsB. mission skillsC. conceptual skillsD. human skills13. When the employees are haired,it is important to train and develop them until they are qualified for the jobs. The methods can include the following EXCEPT _.A. orientationB. on-the-job methodC. off-the-job methodD. performance appraisal14. According to the Herzberg study, managers can motivate employees to be more productive by _A. increasing their responsibilitiesB. increasing their salariesC. providing a safe work environmentD. creating job security15. The programs that determine the specific tasks a computer will perform at any given time are called _A. hardwareB. softwareC. virtual realityD. megahertz16. One of the following terms is NOT included in the types of economic system. It is_.A. capitalismB. socialismC. mixed economyD. equalitarianism17. A major advantage of railroads as a mode of transporting goods is that they_.A. can reach almost my location quicklyB.. are very inexpensive when transporting goods short distanceC. are often the least expensive way of transporting heavy items long distancesD are the only way to transport gas anJoil safely over long distances18. The composition of debt versus equity financing is known as_.A. retained earningsB. revenueC. working capitalD. capital structure19. The following are regarded as intellectual properties protected by laws EXCEPT for _.A. trademarkB. copyrightC. patentD. stock20. The management function that coordinates a firm’s employees and other resources in order to achieve the organization’s goals is_A. planningB. organizingC. leadingD. controllingPart Two(60%)Ⅱ.Gap-Filling(1%x10=10%)Directions:Complete statements 21-25.,filling in each gap with a proper word or phrase:21._insurance covers losses resulting from damage to other people or oth-er people’s property._insurance protect businesses from riskinvolving the damage and loss to their own property.22. Liabilities are what a firm owes to others. Liabilities are those that can be cleared within one year while_liabilities are those that cannot be paid off within one year.23. Fed can use such instruments as_,discount rates and_tocontrol the money supply.24._pricing strategy is also called_pricing, which makes prices appear more acceptable or contain positive indication to customers.25. Besides advantages, sole proprietorships have some disadvantages, such as_,limited access to capital, _and unshared loss.Ⅲ. T/F Questions (1%x10=10%)Directions:Read statements 26-35. Decide whether they are tune or false by writing "T" for true and "F" for false.26. Brokers work as manufacturers’ sales representatives on a relatively permanent basis, while agents work as go betweens for sellers and buyers on a deal-by-deal basis.27. For money of a country to function at all,it must be made legal tender for that country by its government and be acceptable to the public.28. Countries with advantages in producing one type of goods will trade for goods they have disadvantages in producing.29. Liability losses are those losses to property due to fire, theft, or weather conditions.30. The market for dealings with stocks and bonds is collectively called the securities market.31.Large firms may obtain funds by issuing dividends, which are long-term debt securities(IOUs) purchased by investors.32. Lost or stolen traveler’s checks can usually be replaced if you promptly inform the issuing company of the serial numbers of the lost checks.33. While middlemen add cost, they add value as well.34. Milk, newspapers,soda, and chewing gum are examples of shopping products.35. Owners of a corporation can earn a return on their investment either by receiving dividends or by selling the stock.Ⅳ. Fundamentals of business(1%x25=25%)sole proprietorship 商个体,个体户partnership 商合伙,合伙公司shareholder 股东financing 筹集的资金,融资marketing 营销channels of distribution 分销渠道,销售渠道market segmentation 市场细分product life cycle 产品生命周期pricing 定价wholesaler 批发商promotion mix 促销组合product advertising 产品广告checking account 支票帐户credit card 信用卡debit card 借记卡Fed 美联储copyright 版权motivate 激励,激发owner's equity 所有者权益gross profit margin 毛利润率net profit margin 净利润率current assets 流动资产fixed assets 固定资产premium 保险费creditor 债权人V. Clone ( 1%x25 =25%)Directions: Read the following passage and fill in blanks(41-65)with appropriate words from the list at the end of the passage.Note that there are more words in the list than the blanks in the passage,Investment in one country (41)_individuals organizations (42)_Another is an important aspect of international business. Investment may be. for(43)_in the form of securities or direct capital in the form of productive facilities. Colonialism and(44)_have often been described in terms of powerful nations exploiting the(45)_and natural resources of weaker,less-developed Countries. While some exploitation (46)_till remain,most developing as well as(47)_nations now substantially control the types,(48)_and owner-ship terms of investments(49)_by foreigners. Much of the (50) _private investment is now made by multinational(51)_(MNCs).Technical distinctions in(52)_such global corporations are sometimes made to reflect(53)_multinational investments(54)_operations are made exclusively by an executive(55)_from one nation or by(56) _of different national investment leaders. Clearly; thesemultinational organizations (57) ____ major role in world trade and investments (58)__of their demonstrated management skills,(59)_,financial resources,and related advantages.(MNCs), nevertheless,must (60)_frequently governmental and other(61)_who contend that such far-flung companies are able to (62)____ or avoid national regulation by virtue of their ability to(63)_new(and at times old) investments from one country to another. Some governments have adopted exacting(64)_which Macs must follow in their countries the most common of which requires a majority or significant (65)_of domestic as opposed to foreign ownership.VI. Traaslation (5% x2=10%)Directions Translate sentences into English.66.张伟达和陈浩建立了自己的合伙企业,启动资本为7万元69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。