陈幼坚 香港城市形象设计手册

S E C T I O N ABrand Hong Kong SignatureA.1 Signature ElementsA.2 Dragon Symbol and Ribbons GraphicA.3.1 Minimum Size with BrandlineA.3.2 Primary Signature without BrandlineA.3.3 Minimum Clear SpaceA.4.1 Colour Guide – Full Colour VersionsA.4.2 Colour Guide – Single Colour VersionsA.5.1 Background Colours – Preferred ColoursA.5.2 Background Colours – Signature ColoursA.5.3 Background Colours – Full Colour SignatureA.5.4 Background Colours – Single Colour Signature (Red) A.5.5 Background Colours – Single Colour Signature (Yellow) A.6 Incorrect UsageA.7 Colour PaletteA.8.1 TypefaceA.8.2 Logotype & BrandlineA.8.3 Logotype & Brandline ColoursA.1 | Signature Elements1 2 31 2 3The Brand Hong Kong signature comprises of three elements:The Brand Hong Kong logotypeThe BrandlineThe Dragon symbol with extending ribbons graphic All elements are set in fixed format and proportion. They are not to be altered.123A.2 | Dragon Symbol and Ribbons GraphicThe Dragon symbol with extending ribbons graphic is aunique design that is copyright protected.The Dragon symbol may be used on its own only inexceptional cases.The Dragon symbol is a modernised interpretation of aChinese mythical icon. It represents Hong Kong’s uniquefusion of East meets West.The blue and green ribbons that extend from the Dragonsymbolise blue sky and a sustainable environment, while thered ribbon is a silhouette of Lion Rock, which representsHong Kong people’s “can-do” spirit.1212Always maintain more than the minimum clear space around the Brand Hong Kong signature to preserve its integrity.To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements.The minimum clear space for the Brand Hong Kong signature is no less than 0.5X around the signature.Minimum Clear Space0.5X0.5X0.5X0.5XX0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5XXEnglish VersionChinese VersionBilingual VersionA.4.1 | Colour Guide – Full Colour VersionsWhenever possible, the logo should be reproduced ingradient colours on a solid colour background thatoffers sufficient contrast. To reproduce the fullbrightness of the signature colours, 4-colour printingis preferred.The logo in solid colours may be used if gradient colourproduction is not possible.100C40C100M40M100Y100M100Y40c100M10C100M40M100Y100M100Y100C100M40C100Y100C100YBlackPMS485CPMS485CProcess Cyan C PMS 361C PMS 144C PMS 254C1212A.4.2 | Colour Guide – Single Colour VersionsThe logo in single colour, red (Pantone 485C) or yellow (Pantone 1235C), may be used insituations where the full-colour signature blends in with the background or cannot be reproduced.The logo in single colour, black, may be used only for black and white production, or in situations where the other single-colour versions and full-colour versions are not suitable.Single-Colour Version (Red)Single-Colour Version (Yellow)PMS485CPMS 1235CSingle-Colour Version (Black)Black 100K123123A.5.1 | Background Colours – Preferred ColoursThe preferred background colours of Brand Hong Kong arewhite and black.Full-Colour Version on Preferred Background Colour (white)Full-Colour Version on Preferred Background Colour (black)A.5.2 | Background Colours – Signature ColoursThe single-colour logo, red (Pantone 485C/M100Y100) andyellow (Pantone 1235C/M40Y100), may be used on BrandHong Kong signature background colours.P u r e L o w I n t e n s i t i e s T i n t sA.5.3 | Background Colours – Full Colour SignatureIt is recommended to use the full-colour signature wherever possible. However, if it is not possible to use the full-colour signature or when the background colour does not offer sufficient contrast to show the entire logo clearly, the single-colour signature may be used.P u r e L o w I n t e n s i t i e s T i n t sA.5.4 | Background Colours – Single Colour Signature (Red)When it is necessary to apply the single-colour signature, use the red logo in Pantone 485C/M100Y100 on pale background colours.P u r e L o w I n t e n s i t i e s T i n t sA.5.5 | Background Colours – Single Colour Signature (Yellow)When it is necessary to apply the single-colour signature, use the yellow logo in Pantone 1235C/M40Y100 on dark backgrounds.A.6 | Incorrect UsageThe Brand Hong Kong signature must always be applied thoughtfully, carefully and appropriately. The examples on this page illustrate incorrect use of the signature. Never flip the Dragon symbol in print.Never place any other graphic device around the signature.Never rearrange the colour gradation of the logo.Never change the typography in the signature. Never reposition and resize the signature elements. Never distort the shape and proportion of the signature. Never reproduce the signature on a complex background or a background that does not offer sufficient contrast.Creating an outline around the signature is not perferred.Note: Final decision on application of the BrandHK signature is subject to approval by the BrandHK Management Unit.12345678A.8.1 | TypefaceABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&∞!;:~–"/()[]<>+-÷=T rade Gothic LH ExtendedABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&∞!;:~–"/()[]<>+-÷=T rade Gothic LH Bold ExtendedABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§#ø¢%˚&∞!;:~–"/()[]<>+-÷=Trade Gothic LT Standard Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§#ø¢%˚&∞!;:~–"/()[]<>+-÷=Trade Gothic LT Std RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥£@®©™æ§#ø¢%˚&∞!;:~–"/()[]<>+-÷=Trade Gothic LT Std Bold No.2A.8.2 | Logotype & BrandlineThe Brand Hong Kong logotype and brandline may be usedon its own in special circumstances to fit specific designpurposes. Some suggested versions of Brand Hong Konglogotype and brandline are shown on this page.B.1 |Circular RibbonsBooklets T-shirts Paper Bag112323B.2 | Free Style RibbonsPromotional itemsIndoor BannersA irplaneFree Standing Banners12123434。