陈幼坚 香港城市形象设计手册
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S E C T I O N A
Brand Hong Kong Signature
A.1 Signature Elements
A.2 Dragon Symbol and Ribbons Graphic
A.3.1 Minimum Size with Brandline
A.3.2 Primary Signature without Brandline
A.3.3 Minimum Clear Space
A.4.1 Colour Guide – Full Colour Versions
A.4.2 Colour Guide – Single Colour Versions
A.5.1 Background Colours – Preferred Colours
A.5.2 Background Colours – Signature Colours
A.5.3 Background Colours – Full Colour Signature
A.5.4 Background Colours – Single Colour Signature (Red) A.5.5 Background Colours – Single Colour Signature (Yellow) A.6 Incorrect Usage
A.7 Colour Palette
A.8.1 Typeface
A.8.2 Logotype & Brandline
A.8.3 Logotype & Brandline Colours
A.1 | Signature Elements
1 2 3
1 2 3The Brand Hong Kong signature comprises of three elements:
The Brand Hong Kong logotype
The Brandline
The Dragon symbol with extending ribbons graphic All elements are set in fixed format and proportion. They are not to be altered.
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2
3
A.2 | Dragon Symbol and Ribbons Graphic
The Dragon symbol with extending ribbons graphic is a
unique design that is copyright protected.
The Dragon symbol may be used on its own only in
exceptional cases.
The Dragon symbol is a modernised interpretation of a
Chinese mythical icon. It represents Hong Kong’s unique
fusion of East meets West.
The blue and green ribbons that extend from the Dragon
symbolise blue sky and a sustainable environment, while the
red ribbon is a silhouette of Lion Rock, which represents
Hong Kong people’s “can-do” spirit.
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2
Always maintain more than the minimum clear space around the Brand Hong Kong signature to preserve its integrity.To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements.
The minimum clear space for the Brand Hong Kong signature is no less than 0.5X around the signature.
Minimum Clear Space
0.5X
0.5X
0.5X
0.5X
X
0.5X
0.5X
X
0.5X
0.5X
0.5X
0.5X
X
0.5X
0.5X
0.5X
0.5X
X
0.5X
0.5X
0.5X
0.5X
X
0.5X
0.5X
X
English Version
Chinese Version
Bilingual Version
A.4.1 | Colour Guide – Full Colour Versions
Whenever possible, the logo should be reproduced in
gradient colours on a solid colour background that
offers sufficient contrast. To reproduce the full
brightness of the signature colours, 4-colour printing
is preferred.
The logo in solid colours may be used if gradient colour
production is not possible.
100C40C
100M
40M
100Y
100M
100Y
40c
100M
10C
100M
40M
100Y
100M
100Y
100C
100M
40C
100Y
100C
100Y
Black
PMS
485C
PMS
485C
Process Cyan C PMS 361C PMS 144C PMS 254C
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2
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