电子商务英语2(1)

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电子商务的英语怎么说

电子商务的英语怎么说电子商务是以信息网络技术为手段，以商品交换为中心的商务活动。

那么，你知道电子商务的英文怎么写吗?下面就让店铺来告诉你电子商务的英语的说法。

电子商务的英文释义the e-businessElectronic CommerceElectronic Commercial Affairs电子商务的英文例句从B2C电子商务发展策略角度可将其分为典型B2C电子商务、平台服务型电子商务和整合型B2C电子商务。

The development strategy of B2C e-commerce can be classified into the typical B2C e-commerce, platform service e-commerce and integrated B2C e-commerce.从电子商务的企业应用研究来看，介绍性内容多，电子商务局部应用研究多，如电子商务在采购过程中的应用、电子商务在客户关系管理中的应用等。

From the aspects of EC application introductory contents and partial applications researches like EC applications in terms of procurement and CRM are the majority.电子支付技术是电子商务中的核心技术，也是目前制约电子商务发展的一个根本性问题，移动电子商务也不例外。

Electronic Payment Technology is very important in electronic commerce aside m-commerce, which is a base problem that restricts the development ofm-commerce.信任缺乏已成为我国电子商务发展最大的障碍之一，如何建立和提高电子商务信任成为促进电子商务发展的关键。

电子商务英语词汇

-oriented 面向...的 object-oriented 面向对象的 market-oriented 市场导向的 process-oriented 面向进程的 user-oriented 面向用户的 -free 自由的,无关的 tax-free 免税的 paper-free 无纸的 jumper-free 无跳线的 charge-free 免费的
02
词汇内容丰富、专业性强
一、电子商务英语词汇特点
2.词缀使用频繁
电子商务英语中有大量通过缩略形式构成的新词(主要是首字母缩略词
如: EDI (Electronic Data Interchange)电子数据交换、
CA (Certificate Authority) 认证SET(Secure Electronic Transaction)安全电子交易协议。
单词前缀还有很多，其构成可以同义而不同源(如拉丁、希腊)，可以互换，例如
multi, poly 相当于many 如: multimedia多媒体, polytechnic多种科技的 uni, mono 相当于single 如: unicode统一代码, monochrome单色 bi, di 相当于 twice 如: bicycle自行车, diode二极管 equi,iso 相当于equa 如: equality等式, isograph等线图 simili, homo 相当于same 如: similarity相似性, homogeneous同样的 semi,hemi 相当于half 如: semiconductor半导体, hemicycle半圆形 hyper, super 相当于over 如: hypertext超文本, superscalar超级标量

什么是电子商务英语

WHAT’S THE EC?The definition of electronic commerce: by means of electrical and electronic technology, the business as the core, move the original traditional sales, shopping channels to the Internet, break the barrier of the countries and regions tangible invisible, make the production enterprise of globalization, networking, immaterialized and individuation, integration. Popular definition: electronic commerce is the use of simple, fast, low cost of electronic communication, buyers and sellers not met for a variety of commercial and trade activities. Electronic commerce is based on computer network. By means of electronic means, the business activities as main body, in legal permission range of business activities. Electronic commerce is to use digital information technology, the activities of enterprises continuous optimization process. E-commerce covers a wide range of electronic commerce, the general can be divided into the enterprise to the enterprise (Business - to - Business), or Business to Consumer (Business - to - Consumer) two kinds. In addition to Consumer to Consumer (Consumer - to - Consumer) this big step growth mode. With the increase of the number of domestic Internet use, the use of the Internet for online shopping and bank card payment has graduallypopular consumption style, the market share is growing rapidly, e-commerce sites also emerge in endlessly. Electronic commerce is the most common security mechanism of SSL (secure socket layer protocol) and SET (secure electronic transaction protocol) two kinds. E-commerce is a concept of constant development, e-commerce pioneer of IBM in 1996 proposed the Electronic Commerce (e-commerce) concept, in 1997, the company and put forward the Electronic Business (E - Business) concept. But in our country at the time of the introduction of these concepts are translated into e-commerce, a lot of people that the concept of the confusion between the two. In fact there is a difference between these two concepts and contents of e-commerce should be translated into electronic business, someone called e-commerce e-commerce in its narrow sense. Will E - Business is called generalized e-commerce. E-commerce refers to the realization of each stage in the process of the whole trade of electronic trading activities. E - Business is to use the network to realize all the Business process of electronic Business activity. E-commerce focused on electronic trading, emphasize the enterprise and the external trade and cooperation, we expanded our scope and E - Business is a lot. Broadly refers to the use of various electronic tools in business or activities. In a narrow sense refers to the use ofthe Internet to engage in business or activity.电子商务的定义：以电子及电子技术为手段，以商务为核心，把原来传统的销售、购物渠道移到互联网上来，打破国家与地区有形无形的壁垒，使生产企业达到全球化，网络化，无形化，个性化、一体化。

电子商务英语词汇

电子商务英语词汇1、电子商务 Electronic Commerce (E-commerce)2、电子邮件 E-mail3、电子数据交换 Electronic Data Interchange (EDI)4、电子公告板 Electronic Bulletin Board5、电子金融 Electronic Commerce, Electronic Finance6、电子咨询 Electronic Consulting7、电子签名 Electronic Signature8、电子安全 Electronic Security9、电子支付 Electronic Payment10、电子商务市场 E-commerce Marketplace11、网络营销 Online Marketing12、网络调查 Web Survey13、网络广告 Web Advertising14、网络贸易 Web Trading15、网络银行 Internet Banking16、网上商店 Online Store/Shop17、网络消费者 Web Consumer18、网络采购 Web Procurement19、网络数据 Web Data20、网络服务 Web Service商务英语的词汇特征商务英语，作为一种专门用途英语，与日常英语在词汇使用上有显著区别。

本文将详细探讨商务英语的词汇特征。

一、专业术语的使用商务英语中大量使用专业术语，这些术语具有高度的精确性和专业性。

例如，“国际贸易”（International Trade）、“股票市场”（Stock Market）、“供应链管理”（Supply Chain Management）等，这些词汇在其他类型的英语中可能较少使用或含义完全不同。

二、缩写和简写词的使用在商务英语中，常常使用缩写和简写词以提高沟通效率。

例如，“GDP”（国内生产总值）、“CEO”（首席执行官）、“FYI”（供参考）等。

电商平台英语词汇大全掌握电商平台运营的关键词

电商平台英语词汇大全掌握电商平台运营的关键词电商平台(E-commerce platforms) 是指通过网络将买家和卖家联系在一起，实现商品交易的在线平台。

作为电子商务的重要组成部分，电商平台在今天的商业领域发挥着非常重要的作用。

掌握电商平台运营的关键词汇对于从事电商行业的从业者来说，是非常必要的。

本文将介绍一些常见的电商平台英语词汇，帮助读者更好地了解和运营电商平台。

一、平台基础词汇1. E-commerce（电子商务）：指通过电子手段实现商品和服务的买卖活动。

2. Website（网站）：指通过互联网访问的页面或集合。

3. Online store（在线商店）：指基于网站的商业交易平台。

4. Shopping cart（购物车）：指网上商店中的功能，可以把想要购买的商品暂时放置在其中。

5. Payment gateway（支付网关）：指在线商店中，用户进行支付的接口和系统。

二、电商平台功能词汇1. Product listing（产品清单）：指电商平台中展示商品的列表。

2. Product description（产品描述）：指对商品进行详细叙述的文字或图文介绍。

3. Product category（产品分类）：指根据一定规则对商品进行分类整理的行为。

4. Search bar（搜索栏）：指在线商店中提供的搜索商品的输入框。

5. Filter（筛选）：指根据特定条件对商品进行筛选，以便用户快速找到所需商品。

6. Add to cart（加入购物车）：指将商品添加到购物车的操作。

7. Checkout（结账）：指用户完成购物流程，进行支付和确认订单的操作。

8. Order status（订单状态）：指订单在处理过程中的不同状态，如待处理、已发货、已完成等。

9. Customer reviews（客户评价）：指用户对商品和服务进行评价和反馈的内容。

三、电商平台营销词汇1. Promotion（促销活动）：指通过价格、奖励或其他手段吸引客户购买的活动。

电子商务英语课件1

• Some researchers define a fourth category of electronic commerce, called consumerto-consumer (or C2C), which includes individuals who buy and sell items among themselves.
• All of these communication, control, and transaction-related activities have become important parts of electronic commerce. Some people include these activities in the B2B category; others refer to them as underlying or supporting business processes.
To understand these categories better, consider a company that manufactures stereo speakers. The company might sell its finished product to consumers on the Web, which would be B2C electronic commerce.
学习指导电子商务在现代生活中的位置越来越重
要，它的出现不仅为企业提供了创造效益的平台，而且也极大的方便了用户的使用，逐渐成为商务活动中占主导位置的形式。随着计算机及通信技术的发展，为电子商务发展提供了更加广阔的空间。
本章主要介绍了以下内容： • 什么是电子商务 • 电子商务的类型 • 电子商务的发展 • ·com的繁荣、破灭和重生 • 电子商务的优势 • 电子商务的劣势

电子商务英语100句

E-commerce English 100电子商务英语100句编者：经济系余庆泽1.E-commerce means doing business through electronic media. 电子商务指通过电子媒介进行做生意。

2.The traditional sales and shopping channels are now movingonto the Internet.传统销售和购物的渠道现在都搬到互联网上。

3. They break the national and regional, visible and invisible barriers to globalization of production enterprises.他们打破国家和地区、看得见和看不见的障碍，使生产企业迈向消全球化。

4. E-commerce is coming of age, but not in the way predicted in the bubble years ( Paul Markillie).电子商务日臻完善，超乎泡沫年代的预测。

5. It changes the mode of operation of enterprises，the management model and the settlement of the payment of business. 它改变了企业的生产模式、管理模式和支付方式。

6. Valuations of E-commerce are rising again and some of the dotcoms are making real profits。

对电子商务的评价正在提升，部分电子商务公司已开始赢利。

7. According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26% to $55 billion.据美国商务部统计，去年全球最大市场的网上零售额增长了26%，达到550亿美元。

《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce

3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.

外研社新时代职业英语《电子商务英语》教学课件Unit2

• Extensive Reading You don’t need a wallet in China, just your
smartphone!
FORWARD WITH E-COMMERCE
• Further Practice
Mobile payment platforms
• My Learning Log
choose to top up their student cards as we
have come together with more than 500
universities and colleges. All you need to
do is to add these mini-programs to the
Step 5 Use various mini-programs
There are more than 60 mini-programs on
BDE, which will satisfy almost all your daily
needs. First, you can simply pay for utilities
JOURNEY WITH E-COMMERCE
• Practical Reading
Getting started with mobile payment
• Intensive Reading
The era of mobile payment
• Comparative Reading NFC payment vs. Internet payment
But don’t worry, your privacy will be well protected.

电子商务平台英语词汇大全了解电商平台运营的关键词

电子商务平台英语词汇大全了解电商平台运营的关键词在当今数字化时代，电子商务平台已经成为了商业运营的重要方式之一。

为了更好地了解和运营电商平台，掌握相应的英语词汇是至关重要的。

本文将为您提供一份电子商务平台英语词汇大全，帮助您更好地理解和应用于电商平台运营。

一、平台基础词汇1. E-commerce（电子商务）: It refers to the buying and selling of goods and services over the internet.2. Platform（平台）: It is a digital space or website that provides a place for businesses and customers to interact and conduct transactions.3. Online Marketplace（在线市场）: It is a platform where multiple sellers can sell their products or services to customers.4. B2B（Business-to-Business）（企业对企业）: It refers to the business transactions between two or more companies.5. B2C（Business-to-Consumer）（企业对消费者）: It refers to the business transactions between a company and individual consumers.6. C2C（Consumer-to-Consumer）（消费者对消费者）: It refers to the business transactions between individual consumers.7. M-commerce（Mobile Commerce）（移动商务）: It refers to the buying and selling of goods and services through mobile devices.8. Payment Gateway（支付网关）: It is an online service that processes payments from customers to sellers.9. Logistics（物流）: It refers to the process of planning, implementing, and controlling the flow of goods from the point of origin to the point of consumption.10. Customer Support（客户支持）: It refers to the assistance and guidance provided to customers regarding products, services, or any other issues they may have.二、电商平台功能词汇1. Product Listing（产品列表）: It refers to the display and description of products or services on the platform.2. Search Engine Optimization（搜索引擎优化）: It is the process of improving the visibility and ranking of a website in search engine results.3. User Interface（用户界面）: It refers to the visual elements and design that allow users to interact with the platform.4. Shopping Cart（购物车）: It is a virtual cart that allows users to store selected items before checkout.5. Wish List（心愿单）: It is a feature that allows users to save and track products they are interested in purchasing.6. Order Tracking（订单跟踪）: It is the ability for customers to track the status and location of their orders.7. Customer Reviews（客户评价）: It is the feedback and opinions provided by customers regarding their experience with a product or service.8. Seller Rating（卖家评级）: It is the evaluation and rating given to sellers based on their performance and customer satisfaction.9. Promotions（促销活动）: It refers to the marketing activities and offers aimed at attracting customers and increasing sales.10. Analytics（分析）: It refers to the collection and analysis of data to gain insights and make informed business decisions.三、电商平台营销词汇1. Target Audience（目标受众）: It refers to the specific group of people that a marketing campaign is aimed at.2. Social Media Marketing（社交媒体营销）: It is the use of social media platforms to promote products or services.3. Influencer Marketing（影响者营销）: It is a form of marketing where influential individuals promote products or services to their followers.4. Email Marketing（电子邮件营销）: It is the use of email to send promotional messages, updates, or newsletters to customers.5. Content Marketing（内容营销）: It is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain customers.6. Paid Advertising（付费广告）: It refers to the practice of paying for ad space on platforms to promote products or services.7. Affiliate Marketing（联盟营销）: It is a performance-based marketing strategy where affiliates earn a commission for promoting products or services.8. Conversion Rate Optimization（转化率优化）: It is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form.9. Retargeting（再营销）: It is a technique that involves showing ads to users who have previously visited a website, encouraging them to return and complete a purchase.10. Viral Marketing（病毒式营销）: It is a marketing strategy that aims to create content that spreads rapidly and widely among the target audience.总结：通过学习和掌握电子商务平台的英语词汇，您将能更深入理解和运营电商平台，为您的电商业务带来更多机遇。

电子商务英语词汇表

电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中，电子商务已经成为企业和个人发展的重要策略。

为了更好地适应这一趋势，掌握电子商务相关的英语词汇是至关重要的。

本文将为您提供一份详尽的电子商务英语词汇表，帮助您扩展商务领域的词汇量。

一、电子商务基础词汇1. Electronic Commerce（电子商务）- The buying and selling of goods and services over the internet.2. Online Shopping（网上购物）- The act of purchasing products or services through the internet.3. E-marketplace（电子市场）- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer（电子零售商）- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)（企业对企业）- Electronic transactions between businesses.6. B2C (Business-to-Consumer)（企业对消费者）- Electronic transactions between businesses and consumers.7. E-payment（电子支付）- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)（安全套接层）- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform（电子商务平台）- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing（数字营销）- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)（搜索引擎优化）- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)（搜索引擎营销）- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing（社交媒体营销）- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing（内容营销）- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate（转化率）- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition（获客）- The process of attracting new customers to a business.8. Customer Retention（客户保留）- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)（客户关系管理）- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)（点击率）- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website（电子商务网站）- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce（移动商务）- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design（响应式设计）- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing（云计算）- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data（大数据）- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)（人工智能）- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain（区块链）- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption（数据加密）- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)（应用程序接口）- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇，对于参与和拓展电子商务领域的工作或学习将会非常有帮助。

电子商务专业英语

• He accepted a commission as a naval officer. • 他接受任命成为一名海军军官。
• Empower [英] [em’paʊə]
• vt. 授权；准许；使能够；使控制局势
• • • • • 1. 授权；给予…权力 If someone is empowered to do something, they have the authority or power to do it. The army is now empowered to operate on a shoot-to-kill basis... 军队得到授权,在行动中可以开枪射杀。 His position does not empower him to cite our views without consultation. 他的地位并没有给予他不经许可就引用我们观点的权力。
电子商务专业英语
Unit 1 Electronic Business
• New words • Commerce [英] [ˈk ɔmə:s] • n. 商业，贸易；交往，社交；
• 复数： commerces • See also: chamber of commerce; 商业;贸易 Commerce is the activities and procedures involved in buying and selling things. • The marketplace was where commerce was traditionally carried on.
• 2. 给予…力量；使有能力(实现…) To empower someone means to give them the means to achieve something, for example to become stronger or more successful. • Empowering the underprivileged lies in assuring them that education holds the real source of power... • 帮助贫困人民就要让他们相信教育是真正的力量源泉。 • What I'm trying to do is to empower people, to give them ways to help them get well. • 我现在努力做的就是帮助人们，引他们过上好日子。

电子商务英语unit2

24, 2014
5
Text Analysis
A Brief Introduction to Electronic Commerce
Electronic Commerce and Electronic Business [1] Many people think the term “electronic commerce” (EC) means shopping on the Internet. However, electronic commerce also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning and other activities.(译文)
What are the differences between EC models and traditional business models? Which one do you prefer, traditional models or EC models? Why?
April 24, 2014
April 24, 2014
7
Text Analysis
Classification of EC A common classification of EC is by the types of entities participating in the business processes. (译文) The following types of EC [2] are commonly distinguished.

电子商务英语作文

电子商务英语作文下面是店铺整理的关于电子商务的英语作文，希望对大家有帮助。

电子商务英语作文1：e-commerceWith rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of industries are closely connected with electronic commerce. However, everything has two sides.On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities(不必要的手续). That's why e-commerce is preferable to traditional commerce.(优势) On the other hand,there exist many problems either.It is hard to control the virtual business. False,deceptive informatin is growing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce.(问题)Most of people must consider “taobao” this word which is significant of Electronic Business in China. However , few people go to shopping online in ten years ago. with the development of internet in the world, The Internet has created a new economic ecosystem, the e-commerce marketplace, and it has become the virtual main street of the world. Providing a quick and convenient way of exchanging goods and services，e-commerce has boomed.AAs can be seen from the chart that money value of annual global electronic transactions is increasing gradually in the seven years. In 1997, the money value of global electronic commercetransactions is $ 2.6 billion, while the number reaches $1000 billion, 500 times that of 1997. why is electronic commerce booming nowadays?Several factors contribute to this phenomenon. First, the availability of computer is the foremost cause. The rapid development of computer technology enables everybody to have access to computer and Internet. Second, the technology of Internet is becoming more and more mature(成熟). People, who at first do not trust business transactions on Internet, now become convinced(深信) that doing business on Internet is very convenient and effective. Thirdly, electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home and it saves time and unnecessary formalities as well. That is why electronic commerce is preferable to the prosperity of world economy . The trend towards a promising e-commerce is inevitable. Therefore let’s get prepared to embrace this irretrievable trend电子商务英语作文2：电子商务的发展Booming Electronic CommerceAs can be seen from the chart that money value of annual global electronic transactions id increasing gradually in the seven years. In 1997, the money value of global electronic commerce transactions is US$ 2.6 billion, while the number reaches US$1000 billion, 500 times that of 1997. why is electronic commerce booming nowadays?从图表可以看出，在这七年内每年全球电子交易货币价值逐渐增加。

自考电子商务英语-句子

Unit1 Getting to know E-business1.新技术趋于改进专业领域中不同参与者之间的交流。

(modify;professional) New technologies tend to modify communication between the different players in the professional world.2.电子商务这一术语用来描述在因特网上运营的企业。

(describe)E-business is a term used to describe businesses run on the Internet. 3.这方面的电子商务有时候叫做电子采购。

(e-procurement) Thisfacet of e-business is sometimes referred to as e-procurement.4.一些电子商务企业运营的时候并没有网络店面。

(storefront) Somee-businesses operate without an electronic storefront.5.除了购买和销售产品，电子商务同样也可以处理其他的传统业务。

(handle) In addition to buying and selling products, e-business may also handle other traditional business aspects.6.网络聊天被当作是一种技术和客户支持。

(customer support)Electronic chat is used as a form of technical and customer support. 7.技术支持人员能远程进入客户的计算机。

(access) Technical supportoperators can remotely access a customer-s computer.8.中央服务器或电子邮件列表可作为发送必要信息的一种有效方法。

电子商务行业英语课件Unit 2

• In your opinion, what is a dream job?
Think about it
• Facing a frightening unemployment rate, what should we do?
Read Passage 1 and find out the answer to the question.
1. Listen carefully and answer the following question:
What are the tips to convince someone effectively ?
(1) Have a clear understanding of your own opinion. (2) Talk with the person politely. (3) Establish mutual respect. (4) Practice active listening.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.

电子商务专业英语课后答案.doc

Chapter 1 Introduction to E-CommerceANSWER1.Answer the following questionsL business-to-consumer, business-to-business, business processes, consumer-to-consumer, and business-to-government2.A business model is a set of processes that combine to achieve a company's goal, which is to yield a profit.NO.3.A revenue model is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.4.books and CDs, etc.5.Transaction costs are the total of all costs that a buyer and seller incur as they gather infonnation and negotiate a purchase-and-sale transaction.6.As more people or organizations participate in a network, the value of the network to each participant increases. This increase in value is called a network effect.7.The key issues that any company faces when it conducts international commerce include trust and culture, language, infrastructure, international law and currency.8.Localization means a translation that considers multiple elements of the local environment, such as business and cultural practices, in addition to local dialect variations in the language・II.Fill in the blanks in each of the following1.Internet2.dot-com pure dot-com3.internationalmodity5.electronic traditional6.vertical integration.rmation coordination8.value chainChapter 3 E-Business ModelsI.a) True b) False. This is the concept of a true auction. c) False・ A reserve price is the lowest price a seller will accept in an auction・ d) True e) False. The name-your price model allows customers to get Chapter 1 Introduction to E-Commerce 115a lower price by clearing the price with a number of vendors・ This does not involve an auction. f) False. Brick-and-mortar business are offline businesses・ This term is often associated with companies who have both and online and offline presence・ g) False. Web-based training is currentlyused by organizations around the world, h) True i) True j) TrueII.a) Brick-and-mortar b) Demand sensitive pricing model c) shopping cart d) auction e) vertical, horizontal f) community g) reverse auctions h) B2B exchanges i) online trading j) comparison shopping III.Categorize each of the following items as it best relates to the storefront model, the auction model or the dynamic pricing models:a)Auction model b) Auction model c) Storefront modeld) Storefront model e) Dynamic pricing・ f) Dynamic pricingChapter 4 B2B E-CommerceI.Write an Abstract of this paper in about 100 words.Abstract- Just as the industrial revolution mechanized the manufacturing functions of firms, the infonnationrevolution is automating their merchant functions. Four types of potential productivity gains are expected frombusiness-to-business (B2B) electronic commerce: cost efficiencies from automation of transactions, potentialadvantages of new market intermediaries, consolidation of demand and supply through organized exchanges, andchanges in the extent of vertical integration of firms. The article examines the characteristics of B2B onlineintermediaries, including categories of goods traded, market mechanisms employed, and ownership arrangements,and considers the market structure of B2B e-commerce.II.Answer the following questions1.The popular phrase B2B e-commerce refers to the substitution of computer data processing and Internet communications for labor sendees in the production of economic transactions.2.Expectations about productivity gains from B2B e-commerce can be usefully divided into four areas: possible efficiencies from automation of transactions, potential economic advantages of new market intermediaries, consolidation of demand and supply through organized exchanges, and chcinges in the extent of vertical integration of companies.3.Intermediaries can reduce transaction costs relative to direct exchange, by reducing the costs of search, certifying product quality, mitigating communication costs, and providing guarantees for buyer or seller commitments・4.E-commerce intermediaries can be classified into four main categories: brokers, auctioneers, dealers, and exchanges. 116电子商务专业英语(第二版)III.State whether the following are True or False?l.T 2.T 3.F 4.T 5.TChapter 5 Electronic Payment SystemsANSWERI.Answer the following questions1.List five parties may be involved in the e-payment method・They are:a)Customer/payer/buyer. The party making the e-payment in exchange for goods or servicesb)Merchant/payee/seller. The party receiving the e-payment in exchange for goods and servicesc)Issue匚The banks or nonbanking institutions that issue the e-payment instrumentused to make the purchased)Regulator. Usually a government agency whose regulations control the e・paymentprocesse)Automated Clearing House (ACH). An electronic network that transfers moneybetween bank accounts2.List Characteristics of Successful E-payment Methods Interoperability and portability; security; anonymity; divisibility; easy of use; transaction fees; critical mass・3.What are virtual credit cards?This is an e-payment system in which a credit card issuer issues a special number that can be used in place of regukir credit card numbers to make online purchases・ This allows users to use a credit card online without having to disclose the actual credit card number.4.Describe the difference between the contact card and contactless card・A contact card is inserted in a smart card reade匚These cards have a small gold plate about one -half inch in diameter on the front; when the card is inserted in the reader, the plate makes electronic contact and data are passed to and from the chip.In addition to the chip, a contactless card has an embedded antenna・ In this case, data (and applications) are passed to and from the card through the card's antenna to another antenna attached to a cardreader unit or other device.5.List Advantages of E-billingChapter 1 Introduction to E-Commerce 117From the perspective of the billing firm, the most obvious benefit is the reduction in expenses related to billing and processing payments・ E-billing also enables better customer service. Another advantage relates to advertising.From the customer's perspective, E-billing reduces the customer^ expenses by eliminating the cost of checks, postage, and envelopes. E-billing simplifies and centralizes payment processing and provides better record keeping.II. Fill in the blanks in each of the following1.Credit cards, Charge cards, Debit cards2.e-wallet3.smart card, microprocessor, memory, nonprogrammable4.Stored-value5.e-check6.electronic bill presentment and payment (EBPP)Chapter 6 E-Commerce Security ANSWERI.Answer the following questions1.Describe the difference between a nontechnical and a technical cyber attack.Nontechnical attacks are those in which a perpetrator uses chicanery or other forms of persuasion to trick people into revealing sensitive information or performing actions that can be usedto compromise the security of a network.. These attacks are also called social engineering attacks. In contrast to nontechnical attacks, software and systems knowledge are used to perpetmte technical attacks ・ In conducting a technical attack, an expert hacker often uses a methodical approach ・2.How are DDoS attacks peipetrated?Once an attacker has access to a large number of computers, they load the specialized DDoS software onto these computers. The software lays in wait, listening for a command to begin the attack. When the cominand is given, the distributed network of computers begins sending out requests to the target computer. The requests can be legitimate queries for information or can beveryspecialized computer commands designed to overwhelm specific computer resources.3.What are the major forms of malicious code?Viruses, Worms, Macro viruses and macro worms, and Trojan Horses.4.What are some common mistakes that EC sites make in managing their security?Undervalued information. Few organizations have a clear understanding of the value of specific information assets.Narrowly defined security boundaries. Most organizations focus on securing their internal networks and fail to understand the security practices of their supply chain partners.Reactive security management. Many organizations are reactive rather than proactive focusing on security after an incident or problem occurs.Dated security management processes. Organizations rarely update or change their security practice to meet changing needs. Similarly, they rarely update the knowledge and skills of their staff about best practices in information security.Lack of communication about security responsibilities. Security often is viewed as an IT problem, not an organizational one.Chapter 1 Introduction to E-Commerce 1195.Describe the difference between physiological biometrics and behavioral biometrics・ Physiological biometrics are based on measurements derived directly from different partsof the body (e.g., sea ns of fingerprints, the iris, hand geometry, and facial characteristics)・ In contrast, behavioral biometrics are derived from various actions and indirectly from various body parts (e.g., voice scans or keystroke monitoring ).6.Describe the basic components of encryption・All encryption has four basic parts: the plaintext, ciphertext, encryption algorithm, and the key.7.What are the basic differences between symmetric and asymmetric encryption?In a symmetric (private) key system the same key is used to encrypt and decrypt the plaintext. The sender and receiver of the text must share the same key without revealing it to anyone else——thus making it a so-called private system.Public (Asymmetric) key encryption uses a pair of matched keys—a public key that is publicly available to anyone and a private key that is known only to its owner.8.What is a personal firewall?Personal firewalls are designed to protect desktop systems by monitoring all the traffic that passes through the computer\ network interface card.Chapter 7 PricingI.True or FalseI.F 2.T3. F4.T5. FII.Fill the blanks1.Target-return pricing2.internd content is easy to package; of the low friction between buyers and sellers; the cost of adding new customers is low3.frenzy pricingIII.Answer the following questions1 ・ Identify the six results of the interactivity force of the Internet on pricing・(1)It is easier to reach wider audiences.(2)It is easier and cheaper to implement dynamic pricing strategies・(3)It is easier and cheaper to change prices・⑷ It is cheaper for consumers to investigate prices. 120 电子商务专业英语(第二版)(5)It is easier to understand and measure consumers? reactions to price promotions・(6)It is easier to receive customer feedback on price, understand customer willingness to pay for a product, and implement price scrimin at ion strategies.2.In what ways has the individualization force of the Internet affected pricing?(1)By informing companies of their pricing and product desires, consumers make it easier for firms toconvey prices of products in which they have an interest・(2)Customers can register their preferences with firms, making it easier for those finns to offer targeted, individualized pricing promotions・(3)Customers can more easily participate in dynamic pricing processes. Sites that practice dynamic pricing can notify customers via e-mail when their bids are no longer the highest.3.What is a loss leader? What types are most likely to be used?A loss leader is an item offered at very low prices (below its total cost) in order to attract greater store traffic. Typically, such items are well-known brands, staples for price-sensitive consumers, and/or seasonal/holiday/special demand items.4.Describe the two primary ways that the Internet has enhanced the attractiveness of dynamic pricing. First are decreased menu costs. Menu costs are the costs associated with changing the price of a good. For goods advertised on the Web, it is easy and virtually costless to change product prices, making it very attractive for firms to change their prices based on demand and supply conditions. Second is interactivity. The Internet makes it easy for sellers and buyers around the world to interactand negotiate prices. The fact that buyers and sellers can easily interact from their homes or workplaces via the Internet makes it easy to conduct dynamic pricing structures.Chapter 8 Internet MarketingI.Answer the following questions1.What is Internet marketing?Internet marketing is the process of building and maintaining customer relationships through online activities tofacilitate the exchange of ideas, products, and services that satisfy the goals of both parties.2.What are the seven stages of Internet marketing?The seven stages are (1) setting corporate and business-unit strategy, (2) framing the market opportunity, (3)formulating the marketing strategy, (4) designing the customer interface, (5) designing the marketing program, (6)crafting the customer interface, and (7) evaluating the results of the marketing program.3.What are the four stages of the customer relationship?The four stages are: (1) awareness (the degree to which the customer has some basic information, knowledge, Chapter 1 Introduction to E-Commerce 121or attitudes about a firm or its offerings, but has not initiated any communications with the firm);(2)exploration(customer and firm begin to initiate communications and actions that enable an evaluation of whether or not to pursuea deeper connection); (3) commitment (customer and firm feel a sense of obligation or responsibility for each other);and (4) dissolution (isolation of the most valuable customer group and subsequent focus on this particular group).4.What are the six classes of variables in the Internet marketing mix?The six variables are product, pricing, communication, community, distribution, and branding・5.What is the Marketspace Matrix?The Marketspace Matrix is a framework illustrating the levers that the Internet marketer may choose to use ateach stage of the customer relationship. These levers are the six classes of variables including product, pricing,communication, community, distribution and branding, and the stages of customer relationships are awaieness,exploration, commitment and dissolution.6.How do interactivity and individuality come into play in the design of the marketing program? Interactivity is the extent to which two-way communication flow occurs between the firm and customers; individuality refers to a consumer's personal experience with the firm. Both impact the design of all of the levers ofthe Internet marketing mix一price, market communications, and products and services・7.What are the critical success factors for the Internet marketing professional?The critical success factors are (I) customer advocacy and insight (marketing professionals need to strategicallycollect information from many disparate sources, create insightful customer mosaics, and effectively translate theminto marketing strategies and tactics); (2) integration (marketing professionals need to have an integrated or holisticview of the customer and the enterprise in order to create a uniquely advantaged strategic plan); (3) balanced thinking(marketing professionals need to be highly analytical and very creative in order to understand the strategic andtactical implications of the Internet); and (4) willingness to accept risk and ambiguity (marketing professionals needto retool themselves and their companies to enter into a whole new era of customer-centric marketing). 122电子商务专业英语(第二版)Chapter 9 Legal Issues of E■CommerceI.True or False1.T2.F3.T4.F5.T6. F7.T&FII. Answer the following questions1.List some of the ways that the Internet can be used to collect information about individuals.(1)By reading an inciividuaPs newsgroup postings(2)By looking up an individual5s name and identity in an Internet directory(3)By reading an individuaPs e-mail(4)By conducting surveillance on employees(5)By wiretapping wireline and wireless communication lines and listening to employees(6)By asking an individual to complete a Web site registration(7)By recording an individuaPs actions as they navigate the Web with a browser, usually using cookies2.List four types of intellectual property.There are four main types of intellectual property in EC: copyrights, trademarks, domain names, and patents.3.List the legal rights covered by a copyright.A copyright is an exclusive grant from the government that confers on its owner an essentially exclusive right to: (1) reproduce a work, in whole or in part, and (2) distribute, perform, or display ♦Itto the public in any form or manner, including the Internet. In general, the owner has an exclusive right to export the copyrighted work to another country.4.List the legal rights of a trademark owner.The owner of a registered trademai-k has exclusive rights to: (1) Use the trademark on goods and services for which the trademark is registered. (2) Take legal action to prevent anyone else fromusing the trademark without consent on goods and services (identical or similar) for which the trademark is registered.Chapter 10 LogisticsI.l.B 2.A 3. A 4.B 5.C 6.A 7.AII.Translations:1.物流是与时间有关的资源配置或是总供应链的战略管理。

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