英语presentation-创意广告
广告业常用英文术语28373
ae——account executive——客户代表，或客户执行。
代表广告公司接受广告主各种业务,并负责整体执行的人。
account group——业务小组。
广告公司内负责某特定客户之工作小组.以ae为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
appeal point——诉求点.广告讯息中，最能打动消费者心理，并引起行动的重点。
brain storming—-动脑会议.可自由发想，不受限制的讨论会议。
brand image——品牌形象。
消费者对商品品牌之印象。
cf——commercial film-—乃广告影片是也，可不是电视广告脚本哦，commercial 是电视广告脚本。
competitive presentation—-比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
copywriter——文案（撰文人员）。
负责广告文案的专门写作。
ci——corporate identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
creative boutique——创意工作室。
“boutique”为法语中商店的意思，指专门零售店,特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景,由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
direct response advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
director--指导。
在整个广告作业中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导(senior director）、指导（director)和助理指导（assistant director）.指导有以下各专业职位：account director(业务指导）creative director（创意指导）arts director(美术指导)copy director（文案指导）media director（媒体指导）planning director（企划指导）finisher——完稿员.从事完成广告平面工作的人员.layout——构图.版面设计之技巧。
《创意英文广告》课件
VS
Images are an important component of advertising and can visually convey advertising information.
Detailed description
Selecting visually impactful images related to advertising content can better attract the audience's attention. Meanwhile, the color, composition, and style of the image should be coordinated with the overall style of the advertisement.
Creative English advertisements use innovative aesthetics to create a unique brand identity that sets it apart from other advertisements and captures the attention of the audiency
Advertising copy is the "soul" of advertising, which can convey the core information and selling points of advertising.
Detailed description
02
CHAPTER
Elements of Creative English Advertising
创意的英语广告宣传词
创意的英语广告宣传词In today's ultra-competitive business world, advertising is essential for companies looking to attract and retain customers. However, with so many messages vying for our attention, it can be challenging to create an effective advertising campaign that stands out from the crowd. One way to achieve this is through the use of creative and engaging advertising copy.Creative advertising copy is all about conveying a message in a way that is both memorable and unique. It's about using language in a way that sparks the imagination and resonates with the audience. Good advertising copy informs, entertains and persuades, all while capturing the interest of potential customers. But what makes a great advertising slogan or catchphrase? Below are some tips to help you create effective and memorable advertising copy:1. Be clear and concise.The best advertising copy is clear and to the point. You only have a few seconds to grab the attention of your audience, so make those seconds count. Avoid using complicated or convoluted language, and focus on a core message that is easy to understand.2. Be creative.Creativity is essential when it comes to advertising copy. The more creative your message, the more likely your audience is to remember it. Use humor, puns, or wordplay to make your message stand out.3. Be memorable.A great advertising copy should be memorable. Use a catchy phrase, jingle, or memorable tagline to make your message stick in the minds of your audience. Repetition is also key, so make sure your message is repeated often throughout your campaign.4. Know your audience.Knowing your audience is essential when it comes to advertising copy. Take the time to research and understand your target audience, so you can tailor your message to appeal to them specifically. Use language, imagery, and messaging that resonates with their values and interests.5. Highlight benefits.When creating advertising copy, it's important to focus on the benefits of your product or service. Highlight how your product or service solves a problem or makes life better in some way. This will make your message more compelling to your audience.6. Make it actionable.An effective advertising copy should inspire action. Use a call to action to direct your audience to take some specific action, like “Call now” or “Visit our store today”. This will improve your chances of converting your audience into customers.In conclusion, creating effective advertising copy is both an art and a science. It requires a deep understanding of your audience, a creative approach to messaging, and a focus on the benefits of your product or service. By putting these tips into practice, you can create advertising copy that is memorable, effective, and translates into increased sales and revenue for your business.。
幼儿英语创意广告文案
幼儿英语创意广告文案1. Bring out the Superhero in Your Child!Is your child a fan of superheroes? Let their imagination soar as they dive into the world of English with our exciting classes! With fun activities and interactive lessons, your little one will have a blast while learning English. Give your child the superpower of language fluency!2. Unlock the Magical World of English!Step into our enchanted English classes and watch your child's language skills blossom! From spellbinding stories to enchanting games, our experienced teachers will captivate your child's interest and make learning English a truly magical experience. Let your child discover the wonders of language in a delightfully enchanting way!3. Ready, Set, Speak English!Is your child shy when it comes to speaking English? Fear no more! Our dynamic and engaging classes are designed to boost yourchild's confidence. Through interactive activities and role-playing games, we'll inspire your child to speak English with ease. Watch their language skills soar and witness their newfound confidence take center stage!4. Where Learning Meets Adventure!Join us on a thrilling English adventure like no other! From exploring mysterious jungles to sailing on pirate ships, our immersive classes will transport your child to a world of excitement and discovery. Through adventure-themed lessons and hands-on activities, we'll ignite your child's curiosity and equipthem with essential English skills for a lifetime of learning!5. Open the Door to a World of Opportunities!Give your child the gift of English and open doors to limitless possibilities. Our comprehensive curriculum is designed to nurture your child's linguistic abilities from an early age. From vocabulary building to sentence construction, we'll lay a solid foundation for their future success. Invest in your child's future today and watch them become a confident global citizen tomorrow!6. Let the Rhythm of English Dance in Your Child's Heart!At our English classes, we believe in the power of music! Through rhythmic songs and dance, your child will develop a love for English as they groove to the tunes of language. With our music-infused curriculum, learning English becomes a joyful and memorable experience. Join us on a musical journey filled with laughter, songs, and unforgettable melodies!7. Immerse Your Child in a Language Wonderland!Dive into our English wonderland, where language learning becomes an unforgettable adventure for your child. Through engaging storybooks, colorful visuals, and hands-on activities,we'll create a vibrant learning environment where your child's imagination can flourish. Join us on a magical journey where education meets wonder, and where speaking English becomes second nature!8. Watch Your Child Blossom into a Confident Communicator! Communication is the key to success, and with our English classes, your child will develop stellar communication skills. Throughlively conversations, teamwork activities, and speech exercises, we'll guide your child towards becoming a confident communicator. Witness your little one blossom into a charismatic chatterbox, ready to conquer any language challenge!9. Play, Learn, and Grow with English!Learning English has never been this fun! Our play-based approach ensures that your child learns in a joyful and interactive manner. From exciting games to creative arts and crafts, our classes are full of laughter and endless fun. Watch your child's language skills grow alongside their happiness and creativity. Join us on a playful journey towards English proficiency!10. The Perfect Blend of Education and Excitement!At our English classes, we strike the perfect balance between education and excitement. With our engaging lessons and stimulating activities, your child will acquire language skills while having a blast. From interactive storytelling to hands-on experiments, we'll provide a holistic learning experience that keeps your child engaged and eager to explore the wonders of English!。
广告业常用英文术语english
你不能不知道的广告英文share with all junior ad boys and girls :What You Should Know About Advertising你应该知道的广告英文知识1.What is advertising？什么是广告？Build an impression on the consumer’s mind in order to have consumers buy certain product。
在消费者脑海中建立一个印象，使得消费者购置某项产品。
The impression is called brand。
这个印象就是品牌。
So advertising is to build up the brand。
所以广告就是建立品牌。
2.How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis 优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介方案Media Plan Presentation 媒介方案提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 广告跟踪3.The terminology of advertising 广告业的术语Advertising agency 广告代理商 Client客户Marketing行销 Market行销者Marketing Mix行销组合 Product产品Pricing订价 Promotion促销Place〔Distribution〕渠道 Marketing Objective行销目标Marketing Strategy行销策略 Marketing Programs行销活动Marketing Plan行销方案 Marketing Manager市场部经理Marketing Executive市场执行 Product Manager产品经理Brand Manager品牌经理 Brand Steward品牌管家Full Service Agency全面〔整体〕效劳代理商 Account Service客户效劳Account Executive业务执行 Account Manager业务经理Account Director业务总监 Group Account Director 客户群总监Client Service Director客户效劳总监〔协理〕Briefing简报 Blue Print蓝图Advertising Strategy广告策略 Target Audience目标对象Competitor竞争者 Consumer Promise消费者承诺Tone & Manner 语气与态度 Brand Personality品牌个性Positioning定位 Segmentation区隔Cannibalization品牌替换 Contact Report会议记录Status Report工作进度报告 Memo备忘录Cost Estimate，Production Estimate，Quotation估价Job Order工作卡 Presentation提案Revision修正 Production制作Moni-bring监看 Post-buy-analysis购置后分析Media Executive媒介执行 Media Planner媒介方案人员Media Buyer媒介购置人员 Media Plan媒介方案Media Objective媒介方案 Media Strategy媒介策略Media Placement〔Exection〕媒介投放Reach触机 Frequency频率Cue List，Transmission Schedule 投放时间表Copy Writing文案撰写 Headline标题Tag Line口号 Body Copy文案Layout构图 Positive正片Negative负片 Typeface字体Art Design艺术设计 Art Direcion艺术指导〔工作〕Storyboard脚本 Rough草稿Campaign广告运动 Campaignable Idea可延展的广告创意Tear Sheet样张 Telecast Copy样带Creative创意人员，作品 Copy Writer文案撰写Art Director艺术指导 Visualizer视觉成型Concept概念 Idea点子Concept Development Idea Generation发想Rough Cut初剪带 A Copy，Duble-head看片带B Copy Station Copy播出带Umatie Betacam 〔一种录像带的格式〕One Inch Tape一寸带 Master Copy原片Soundtrack音轨 Censorship送检带Finished Artwork完稿 Color Separation分色Color Proof打样 Photograghy摄影Ustration插画 Air Brush喷修Typesetting打字〔照排〕 Film菲林、网阳片Market Research市场调查 Consumer A & U Study消费者态度，行为调查Central Location Test定点调查 Focus Group Discussion座谈会Research Report测试报告 Top Line Report摘要报告Research Proposal市调方案 Field Work调查Brand Awareness品牌知名度 Aided Awareness提示后品牌知名度Local Currency本地货币 Hard Currency强势货币Pitch比稿 Partnership伙伴关系Hand-outs，Hard Copy 硬拷贝〔纸上的文件〕InterviewSurekeepAAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户筹划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比拟广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体筹划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业效劳型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 播送媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通顶峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告本钱效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase 〔pop〕焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、筹划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动筹划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最正确面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非群众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告筹划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略筹划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法那么brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 桔祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计〔总〕覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体方案net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位)franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购置media buying service 媒体购置代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点本钱cost per thousand(CPM) 每千人本钱earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA〔Account Assistant〕客户助理Action Plan 行动方案AD〔Account Director〕客户总监Add Value 附加价值Ads〔Advertisement〕广告Advertorial付费软文AE〔Account Executive〕客户代表、客户主任Agency 代理商AM〔Account Manager〕客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介〔附在新闻稿后面的关于该公司的简短介绍〕Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理参谋公司Brand Management品牌管理Brand Planning/Designing品牌筹划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU 〔Business Unit〕业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业方案Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业开展Career Planning职业方案Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最正确公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI〔Corporate Identity〕企业形象CIPRA〔China International Public Relations Association〕中国国际公共关系协会CIS 〔Corporate Identity Sysetm〕企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准那么Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant参谋Consumer Buying Process 顾客购置过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control本钱控制Cost Management本钱管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理筹划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置〔装饰〕Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM 〔Direct mailing 〕直邮Domain Name Registration 域名注册Donation捐赠EC〔East China)华东Editorial Calendar媒体刊登方案Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件筹划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料〔数字或其他材料〕FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG〔Grand China〕大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt 〔Government〕政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan鼓励方案Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR〔Institute of Public Relations〕英国公共关系协会IPRA〔International Public Relations Association〕国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV 〔Individual Software Vendor〕独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA〔Large Account〕大客户LE 〔Large Enterprise〕大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期工程Lucky Draw 抽奖Marcomm〔Marketing Communications〕营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media群众媒体MB〔Medium business〕中客户MC〔Master of Ceremonies〕主持人MC〔Middle China〕华中MD〔Managing Director〕董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI〔Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC〔North China〕华北NE 〔Northeast China〕东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW〔Northwest China〕西北Objective Diagnosis目标诊断Offering 效劳内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP〔Out-of-Pocket〕杂费、日常工作发生的本钱Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV〔One Voice〕一个声音Photo Library图片库Planning Phase 筹划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关参谋效劳市场PR Consulting Practice公关参谋实务PR Consulting Service公关参谋效劳PR Consulting Tools公关参谋工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准那么PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业参谋Professional fee专业效劳费Professional Grading专业等级Project Life Cycle工程生命周期Project Management工程管理Project Owner工程委托人Project Title工程标题Project公关工程Proposal公关建议书PRSA〔Public Relations Society of America〕美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关参谋Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的工程经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回忆、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE〔Senior Account Executive〕高级客户代表、高级客户主任SAM〔Senior Account Manager〕高级客户经理SB 〔Small business〕小客户SC〔South China〕华南Scope Management范畴管理Seminar研讨会Senior Consultant高级参谋Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV 〔Share of Voice〕Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助筹划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供给商Survey调查SW〔Southwest China〕西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD 〔To be Detail〕需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供给商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP〔Vice President〕副总裁VSB 〔Very small business〕特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management 撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位本钱CPP千人本钱CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect播送电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查效劳公司rating services电台指定时间run-of-station受众总数total audience总体受众方案total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网效劳供给商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介筹划用语广告印象advertising impression广告反响曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation本钱效益cost efficiency单位本钱cost per point千人本钱cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics 媒介media媒介筹划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。
广告专业术语
AE——Account Executive——客户代表，或客户执行。
代表广告公司接受广告主各种业务，并负责整体执行的人。
Account Group——业务小组。
广告公司内负责某特定客户之工作小组。
以AE为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
Appeal Point——诉求点。
广告讯息中，最能打动消费者心理，并引起行动的重点。
Brain Storming——动脑会议。
可自由发想，不受限制的讨论会议。
Brand Image——品牌形象。
消费者对商品品牌之印象。
CF——Commercial Film——乃广告影片是也，可不是电视广告脚本哦，Commercial Script是电视广告脚本。
Competitive Presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
Copywriter——文案（撰文人员）。
负责广告文案的专门写作。
CI——Corporate Identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
Creative Boutique——创意工作室。
“Boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
Direct Response Advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
Director——指导。
在整个广告作业中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导（Senior Director)、指导（Director）和助理指导（Assistant Director）。
指导有以下各专业职位：Account Director（业务指导）Creative Director（创意指导）Arts Director（美术指导）Copy Director（文案指导）Media Director（媒体指导）Planning Director（企划指导）Finisher——完稿员。
英语presentation—广告创意
Shock 冲击性
If you want to draw people’s attention rapidly among the dazzling newspaper advertisements, the promotion of visual tension should be put in the first place.
Advertising creativity is to produce the extraordinary audio-visual effects through bold and novel techniques, so as to attract consumers to the utmost degree and achieve the purpose of the brand dissemination and product marketing．
• quoting • metaphor • personification • hyperboles • antithesis • rhetoric question • paronomasia n. [kˈwə ʊtɪŋ] n. [ˈmetəfə(r)] n. [pəˈs ɒnɪfɪˈke ɪʃn] n. [haɪˈp ɜ:bəli] n. [æ nˈt ɪθəsɪs] n. [ˈretər ɪk] n. [ˈpærənə ʊ‘meɪʒə] 引用 比喻 拟人 夸张 对仗 反问 双关语
• inertial adj. 惯性的 • insensitivity n. 不灵敏，迟钝 • be reckoned with 不可忽视的
The Principle of Advertising Creativity
Implication 包蕴性
英语presentation设计
英语presentation设计Alright, here's an example of an English presentation design that meets your requirements:Good morning, everyone! Today, I'm going to share some interesting facts about the world of technology.Let's talk about AI – it's really taking over! From voice assistants to self-driving cars, it's amazing to see how far we've come. But there's still so much more to discover.And did you know that the metaverse is the next big thing? It's like a virtual world where you can do anything, go anywhere – it's truly mind-blowing!Speaking of virtual, how about virtual reality? Have you tried it? It's such an immersive experience, you'llfeel like you're really there. Games, movies, even education – it's changing the way we interact with theworld.But let's not forget about sustainability. Technology is advancing, but we need to make sure it's done in a way that's eco-friendly. Green energy, recycling, and smart homes are all part of the solution.And what about the future? Well, I think we're just scratching the surface. Quantum computing, space exploration, and biotech are all areas that are poised to revolutionize.。
教你学做英文的Presentation44
-教你学做英文的Presentation市场, 英文, presentation, INGDaphne所属的公司，为EarthSound 拟定了一份打入台湾市场的行销企划。
待众人坐定之后，Daphne带着从容和悦的神情，起身上台开始了这场presentation。
Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang. I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you.下午好，感谢各位今天的莅临，我是Daphne傅，Jackson&Wang公司台北地区的项目经理。
今天在这里向各位说明本公司的行销企划，是针对贵公司将产品打入富裕的台湾市场所拟定的。
根据我们的调查，台湾市场潜藏着丰厚的利润，对于"天籁"所面对的机会，我们感到十分兴奋，希望能把这种感觉传达给在座的各位。
I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing一般来说，统计数字可以增加presentation的可信度。
商务英语presentation——advertising
商务英语presentation——advertisingToday, our group will give a presentation of advertising. It includes four main parts, introduction, types, cases study and summary. Firstly, I will introduce advertising briefly. Introduction defineAdvertising, as a mean of propaganda, is intended for passing information to the public through some form of media.There are three elements, advertising targets, personalized information and consumer psychology that constitute an ad.The essence of advertising is propagation, the soul advertising is creativity.design principles1、真实性truth The content of the advertising should correspond to facts.2、社会性socialization The ad is for the general public.3、针对性targeted4、感召性appeal Absolutely, a good advertising will inspire audience to buy the product.5、简明性simplicity6、艺术性artistry Successful ads can deliver a kind of advertising culture to the public, which decides the artistry of the ads.Only by following the above advertisers can design a high-quality ad.Features1. A propagation toolAdvertising is a propagation tool, aimed to convey the information of a commodity from the production of goods or the operating agency to consumers.2. Need to payFor example, if an advertiser want to advertise on TV, he need to pay a fee to the TV station.3. PersuasiveAdvertising activity is persuasive.4. purposeful, planned5. beneficialAdvertising is not only beneficial for advertisers, but also for target object, which enables consumers obtain useful information.Now I will introduce the types of advertising, and analyze the advantages and disadvantage of some of those.Types of advertising以内容为依据（take content as the classification basis）:ads can be divided intoCommercials (product ads, brand advertising) public advertising以形式为依据(take form as the basis)：ads can be classified intoTV commercialsPaper media(newspaper, magazine, mailshots, leaflets, brochures)Outdoor advertising (banners, billboard)Online advertisingWord of mouthSpamSampleNow let’s concentrate on TV commercials.TV commercials:merits1. large coverage and high penetration(普及率)Because television has already walked into millions of households, watching TV occupies a large part of people’s leisure time.2.strong impact and punch(感染力)Radio-visual integration makes the comprehensive expression stronger than other static ads.3. close to life4. affinity; a strong visual effect; high credibility; social trustAs the saying goes, “seeing is believing”（眼见为实）. TV ads provide the public with a visual representation of the product, which increase the credibility of it.Because viewers can see the image of the product clearly, they can evaluate the commodities in a deep extent on their own.We always have such a feeling, when a company or a commodity is approved to advertise on TV, it must be reputable.5. PerceptualIt can build brand image through endowing products with feelings, culture and taste.6. efficientIt makes quick product promotion and popularity enhancing possible.demerits1. time limits It is obvious that the State Administration of Radio Film and Television of China （SARFT) and the TV station will restrict the time of advertising, as a result, only a small amount of information can be involved.2. a small amount of information3. cost a lot It also takes a lot of money and time to advertise on TV.4. complicated to manufacture5. difficult to grasp the effect And because w e can’t forecast the viewership, it is difficult for us to grasp the effect.Then let’s move to outdoor advetising.Outdoor advertising:·Merits:1、colorful expressionCommon outdoor advertising has colorful expressions, including billboards, LED light boxes, neon light billboards, balloons and so on.2、targeted It can be targeted to consumers from a particular region.3、strong visual impact It also has a strong visual impact4、long time and it can be sited for a long time5、easy to receive It is easy for the public to receive.·Demerits:1、small coverage It can merely be saw by people in a particular region.2、difficult to evaluate The effect of outdoor advertising is difficult to evaluate.( TV commercials can be evaluated by viewership, online advertising can be evaluated by the amount of views, but )we never know how many people view the billboards.At last, we will discuss online advertising.Online advertising:Internet is a totally new advertising media, and online advertising is a high-tech way to release ads online where it can be delivered to the users.Merits：Online advertising shows excellence on the following aspects1、large coverage Since the beginning of 21th century,computers have come into millions of families, Internet has also spread widely. The amount of netizen all over the world hase ascended to 2.2 billion, so online advertising has a large coverage.2、No time limits, lasting effect When a person view a web page, ads may be showed all the time.There is no time limit like TV commercials, as a result, it has a lasting effect.3、Flexible, strong interactivity There are several expressions to advertise online, such as static pictures showing on the website or interlinkage and so on. On the Interne, people also can search what they want, which has a strong interactivity.4、targeted People go to different websites may have different needs,advertisers can advertise on particular websites according to the product’s targeted people.5、Low cost It is no fee to creat a website, what the companies need to pay is to employ excellent technical staff.Next part, my partner will show some creative advertising.Cases studySummaryWith the development of market economy, advertising has progressed rapidly, and we can forecast that it will keep this trend. But not all types of advertising have favorable trends. According to the current status of the advertising industry, ads on TV and paper media has decreased. On the contrary, online advertising has considerable development prospects. Online advertising is a kind of low-investment but high-profit propagations. Companies and manufactures can think over it, and increase the investment in the development of online ads. The advertisers may taste the sweetness of advertising, however, the most important thing is not to release advertising, but to improve the quality of products. The companies should not take the branch for the root(本末倒置).。
广告业常用英文术语
AA(Account Assistant)客户助理Action Plan 行动方案AD(Account Director)客户总监Add Value 附加价值Ads(Advertisement) 广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明CRM (Customer Relationship Management)客户关系管理Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划EDM(Email Direct Marketing)电子邮件营销Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其她材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China) 大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account) 大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business) 中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演ROI return on investment投资回报率Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SEM(Search Engine Marketing)搜索引擎营销SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理SEO(Search Engine Optimization)搜索引擎优化SMO:Social Media Optimization(社会媒体优化)Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式UEO (user experience Optimization)用户体验优化Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表,或客户执行。
用英语拍的广告创意文案
用英语拍的广告创意文案Introducing a New Way to Experience Freshness!Are you tired of the same old routine? Do you crave a fresh and invigorating change in your life? Look no further! We proudly present our latest innovation that guarantees to revolutionize your everyday experience.Step into a world of boundless energy and vitality, where each day is a breath of fresh air. Our brand-new product is specifically designed to invigorate your senses and infuse your life with renewed passion. Say goodbye to monotony and welcome a vibrant burst of inspiration!Imagine waking up to the scent of dew-kissed flowers, feeling an instant surge of energy like never before. Our innovative formula captures the essence of nature's own rejuvenation process and skillfully translates it into an exclusive range of products. With just one use, you'll be transported to a world of extraordinary freshness, like stepping into a lush garden after a refreshing rainfall.But it doesn't stop there! Our commitment to sustainability goes hand in hand with our desire to offer you the best possible experience. We have carefully crafted our product using environmentally friendly materials and processes, ensuring that you are making a positive impact on the world while indulging in a luxurious freshness like no other.Our cutting-edge technology ensures that every drop, every spray, and every encounter with our product fills your senses with anunparalleled sensation. From the moment you set eyes on our sleek and modern packaging to the instant you experience its invigorating effect, you'll be captivated by its unique charm and irresistible allure.Choose a new beginning today. Embrace the extraordinary feeling that comes with a revitalizing burst of freshness. Let our product infuse your life with its enchanting essence and leave a lasting impression on everyone you meet.Unleash the power of freshness and redefine your everyday experience. Discover a world of endless possibilities with us – a world where freshness knows no bounds!。
广告业常见英文术语
AA (Account Assistant)客户助理Action Plan行动方案AD (Account Director)客户总监Add Value附加价值Ads (Advertisement)广告Advertorial付费软文AE (Account Executive)客户代表、客户主任Agency代理商AM (Account Manager)客户经理Analysis Tools 分析工具Announcement 公告Annual Report 年报AP (Asia-Pacific)亚太区AR List任务清单ATL (Above the Line)线上活动Attachment 附件Audience Awareness 公众认知度Auto Industry汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavio门dentity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy 品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission 品牌管理委员会Brand Management Consulting Firm 品牌管理顾问公司Brand Management 品牌管理Brand Planning/Designing 品牌策划/设计Brand Positioning Survey 品牌定位调查Brand Positioning 品牌定位Brand Promotion 品牌推广Branding Strategy 品牌战略Briefing Kit 资料包Briefing情况介绍BTL (Below the Line)线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle附赠品Business E-Mail 商务电邮Business Model 商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign公关或营销活动Career Development 职业发展Career Planning 职业计划Case study案例研究Category 类别Celebration庆典活动CEO Reputation Management CEO 声誉管理CEO's Arrangement CEO 接待Channel 渠道Chart幻灯片中的页面China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress 中国国际公共关系大会CI (Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management 客户数据管理Client Oriented Strategy 客户导向战略Client Relations Development System 客户关系开发系统Client Relations Evaluation System 客户管理评价系统Client Relations Maintenance System 客户关系维护系统Client Relations Management System 客户关系管理系统Client Relations Management 客户管理管理Client Relations Precaution System 客户管理预警系统Client Relations Supporting System 客户管理支持系统Client Relations 客户关系Client Satisfaction Management 客户满意度管理Clipping Report 剪报报告Closing Phase结束阶段Code of Conduct 行为准则Code of Ethics职业道德Communication Model 传播模式Communications Kit 新闻夹Communications Management 传播管理Communications Regions 传播地域Communications Strategy 传播战略Community Relations 社区关系Competitor竞争对手Confidential保密的、机密的Confidential Items 保密条款Consecutive Interpretation 交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database 顾客数据Consumer Orientation 消费者导向Consumers/Dealers Assembly 用户/经销商大会Contact Person 联系人Continuous Education 继续教育Controlling Phase 控制阶段Coordination Communicating 协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness 核心竞争力Core Media核心媒体Corporate Affairs 企业事务Corporate Image 企业形象Corporate Profile 公司简介Corporate Reputation 企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management 成本管理Creative & Design 创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office 危机管理办公室Crisis Management Planning 危机管理策划Crisis Management Team 危机管理小组Crisis Management 危机管理Crisis Research 危机研究Crisis Statement 危机声明CRM (Customer Relationship Management)客户关系管理Customer testimonial 客户证言Datasheet宣传页Decoration现场布置(装饰)Demand GenerationDemo Booth产品演示台Diagnosis 诊断Director 总监Distributor 分销商DM (Direct mailing )直由BDomain Name Registration 域名注册Donation 捐赠EC (East China)华东Editorial Calendar媒体刊登计划EDM (Email Direct Marketing)电子邮件营销Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up星艮进Forum论坛GCG (Grand China) 大中国区Glossary 词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications 整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet Media Communications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC (Master of Ceremonies)主持人MC (Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论MI (Mind Identity)企业理念识别MI (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification 国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品发布News Clipping新闻剪报News Release新闻发布Newsletter 通讯No-profit PR非营利机构公关Norms of Excellent PR Management卓越公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 夕卜包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PR Consulting Tools公关顾问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading 专业等级Project Life Cycle项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public Relations Management 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量控制Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools 研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演ROI return on investment 投资回报率Rude question不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SEM (Search Engine Marketing)搜索引擎营销SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management 范畴管理SEO (Search Engine Optimization)搜索引擎优化SMO：Social Media Optimization (社会媒体优化) Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips 发言人技巧Spokesperson 发言人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更详细信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式UEO (user experience Optimization)用户体验优化Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪力口first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协'办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web 站classified ad Web site编辑名录compiled lists立体创意直由B creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户夕卜广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一一媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE ---- Account Executive ---- 客户代表，或客户执行。
演讲 Creative advertisement 创意广告
Nestle Coffee. Nestle coffee is with you at every moment.
• • • •
Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst． 服从你的渴望。（雪碧） Just do it. 只管去做。（耐克运动鞋） The choice of a new generation. 新一代的选择。 Dare for More 突破渴望（百事可乐）
Creative advertisement
advertisement?
• Creative advertisement highlight the product features and brand content through unique technology and creative thinking so as to attract more attention and achieve the purpose of sales promotion.
Creative Advertisement
Group members：源自o u t l i n e
1.The defination and feature of ad 2.What is creative advertisement？ 3. Effect of creative advertisement
Creative advertisement
In short, some creative advertisements are to attract theirconsumers to the utmost degree and achieve the purpose of the brand dissemination and product marketing．