BEC高级口语真题答案
BEC-高级—口语题库与示范回答.doc
BEC-高级—口语题库与示范回答Part 1 “关于自己”部分关于自己” 2 个月自学任务：（1）（2）（3）1. 背诵熟练＝考试、面试、聊天，天天说有“逻辑”有“项链”What’s your name? a) My name is *****, but you can call me Tracy if you wish. 强读、弱读、互动2. 3.Can I see your identification? Where are you from? a) b) My hometown is Xian, but presently I’m studying/working in Beijing. My hometown is Beijing, and presently I’m studying in XX University.4.Do you work or are you a student? a) I’m a student. I’m doing 专业名in 学校名。
(doing computer science ＝攻读计算机专业) （备注：你完全可以说出自己的大学名字）5.Can you tell me about yourself? a) Yes. Now I’m a senior in Renmin University and my major is accounting. I take the BEC HIGHER exam to prepare myself for getting a job that requires business English. （不连续提问答案） b) I’m between jobs at the moment. I quit my job XX ago to concentrate on English studies. After this test, I’ll look around to see what suits me.6.How do you think about your major or work? a) Generally, I like my major despite some minor disappoints.总观点 I think the best thing about it is the career prospect. 分观点 XX is such a useful and practical skill that it’s needed everywhere, so I’m quite sure I can get a well-paid job if I’m good enough. 分论据结束 b) Well, the teachers are quite nice, but still, I dislike the major. The biggest disadvantage about it is that, it’s not really suitable to girls. (it’s not practical and useful in getting a job.) (it’s just not my real interest. My real interest is actually XX) c) （说不出口的好答案）I don’t like it at all! I hate the rote learning and duck-feeding. The classroom is teachercentered but not student-centered. Many teachers just read from the books, sigh. I wishthey could inspire us to think on our own! d) 你的答案。
BEC高级真题集2-4口语部分参考答案
真题集2 Test 1SpeakingPart 2A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyKey:A In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be make in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C As we all know, signing an agency agreement with a firm is a customary practice in marketing. If your agent works effectively, it will help you to push the sales of your products and gain profits for you. But how can you ensure that your agent maintains a high level of effectiveness? One way, I think, is to make an attractive encouragement program, that is, to sep up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Another way is to check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, you should immediately correct. If your agent runs into some difficulties, you should after a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.Part 3Staff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.Key:A: Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staffcan make contributions?B: I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A: That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B: Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A: Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B: As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A: You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….真题集2 Test 2SpeakingPart 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Key:A In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B Advertising: how to select a suitable agency to handle a company’s advertising In order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.Part 3:Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●What information staff would need to know about the new location.Key:A: Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B: Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A: That’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B: Good idea. Besides, the company can address the staff’s housing need by relocating or establishing temporary permanent housing arrangement for them.A: I agree. The company should provide staff with sufficient information about the new location.B: Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.A: And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc.B: I couldn’t agree with you any more. All the information you mentioned will make them adjust to the new work place.真题集2 Test 3SpeakingPart 2A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyKey:A First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasingpremises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.Part 3:Health and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staffKey:A: You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B: The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A: Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B: Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A: Exactly. Then how to promote the need for health and fitness to all staff?B: In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A: Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.B: Good idea!真题集2 Test 4SpeakingPart 2A Market research: the importance of finding out about customers’ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a companyKey:A As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.C First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining common ground.Part 3:Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredKey:A: Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B: By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is theimprovement of productivity and effectiveness of staff.A: I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B: I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A: Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B: I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.A: Good idea.真题集3 Test 1SpeakingPart 2A Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Key:A The management of a company should regularly ask customers for their opinions of products, because customers’ opinions are really important to a company if it wants to stay ahead in competition as well as in the market. The reliable customers’ opinions are useful feedback about the products of a company. The evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration from the reliable customers when it tries to upgrade its products or develop new ones.B A successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength, and make the company strong. On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, more devoted in their posts, and more loyal to the company. And of course, they will surely make more contribution to the company. Therefore, a good career plan will benefit both the company and its staff.C Shareholders’ confidence is a crucial factor for every company. Since shareholders invest most of their savings in the stocks, they tend to get worried if the markets are declining and share prices are going down. In order to maintain the shareholders’ confidence, we need to explain to them certain things about stock market dynamics. In addition, a company should try their best to improve their business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they will be put at ease and become more confident about the company.Part 3:Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better for staff to use public or private transport●What the effects might be of allowing staff to work flexible hoursKey:A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements, personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’ morale, and meet the needs of employees with children and other outside demands.真题集3 Test 2SpeakingPart 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesKey:A There are numerous factors that are involved when a potential customer decides from who they will purchase goods or services. In almost all cases, a customer will also consider the reputation of the vendor. If that supplier has a record of consistent quality and service, a potential customer is more likely to place their business into its hands. Being able to provide the highest level of quality from the first phone call from a customer through the shopping process has become essential to their ultimate success. Therefore, only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers.B Information management within a company is of great significance to a company. To some extent, it means life and death to a company. Believe it or not, if some confidential information is released to the outside, especially to the competitor, it may be disastrous to the company. Therefore, information ought to be well managed in a company. A common way to manage information is to set up a system and ssign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the companyC Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail end. Suitable pricing is important for price quality signaling. Price-quality signaling occurs when the price of certain goods indicates the perceived quality of the goods. A complete understanding of production costs, profit objectives, customers, competition, and other market information can help you determine the pricing strategy that best fits your product and company. With this information, you know the minimum price youc an charge to break even and the maximum price you can charge based on an estimate of customer demand. Together, costs and demand estimates provide you with the amount of price flexibility available in pricing your product. Competition and profit objectives will then factor in to determine the price you can charge for your product.Part 3:Team BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building.Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the companyKey:A: Our company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B: I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can learn to dance, go hiking, camping, fishing, swimming. I think these activities can enhance staff’s cooperative spirits.A: Yes, such activities are very relaxing, especially hiking, camping and dancing, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B: Right. Through these activities, people from difference companies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.A: Yes. By the way, what’s the importance of teamwork for the staff?B: Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.A: I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. It also acquaints staff with different approaches to business problems. In addition, the exposure to outstanding people from all walks of life does not。
BEC高级口语真题答案汇总 123
口语部分整个考试时间：16分钟左右。
（以下了解）第一项：询问个人信息本项考试的时间：3分钟左右。
本项考试的形式：由考官逐个向考生提出问题，考生进行回答。
本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。
通常，为了核对考生资格，考官会问以下问题：What‘s your name?/can you spell your family name?/can you spell your surname?/ what‘s your number? 回答范例：My name is Ray. That‘s R-A-Y, Ray.本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。
本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。
考生们必须认真对待。
考生在本项考试中必须做到：1．克服考试开始时的紧张情绪。
方法：提前进入考场，适应考场环境。
了解考试模式，进行模拟训练。
2．听清考官所问之问题。
若没有听懂，可以要求考官重复其问题。
方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。
3．全面地回答考官提出的问题，不能跑题。
实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。
然后阐述理由。
B. 对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。
C. 对于考官提出的选择疑问句，方法同A。
4．不要与另一位考生交流，不要干扰另一位考生的答题。
5．有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。
出现上述情况，切忌紧张。
Part One (interviews)In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.General ProcedureExaminers‘ greeting and self-introductionCandidate‘s names and hometownsMarksheets requiredQuestions for referenceCan you tell me about yourself?Can you tell me about your hometown?Can you tell me about your friends?Could you tell me about the facilities in your hometown?Could you tell me about your reasons for learning English?Could you tell me about your interests outside college or work?Could you tell me about your ambitions for the future?Could you tell me why you chose this type of work?/these studies?Could you tell me how much you use English at work?/in your studies?Could you tell me what you like best about your work?/studies?Could you tell me what you like least about your work/studies?Could you tell me how important you think English is in business life in China?Could you tell me how important you think imports and exports are to China?Could you tell me what effect you think technology is having on business life in China?Could you tell me what effect you think advertising has on people in China?Could you tell me how working life is changing in China?Could you tell me how important you think the tourist industry is to China?Can you tell me about your reasons for choosing your profession or studies?Can you tell me what you hope to achieve professionally in the next five years?Can you tell me how important a foreign language is to you in your work or studies?Can you tell me how you relax from your work or studies?Can you tell me what you would like to change about your work or studies?Can you tell me whether you would like to work or study in a foreign country?Can you tell me which foreign language you think will be most important in the future for business in China?Can you tell me what you think is the biggest change in working life in China?Can you tell me how important you think it is for people who work in business in China to be familiar with information technology?Can you tell me which professions are most useful for China?Can you tell me how peo ple‘s attitudes to work are changing in China?Can you tell me which you think are the most important new commercial activities in China?第二项：话题的讨论本项考试的时间：6分钟左右本项考试的形式：每个考生从给定的三个话题中任选一个进行一分钟的阐述，在阐述之前有一分钟进行准备，可以做笔记。
BEC商务英语(高级)口语模拟试卷20(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷20(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Time management: the importance of punctuality in all aspects of work B Personal management: how to manage employees effectively C Customer relations: how to set up an effective customer services system正确答案：解析： A. Time management: the importance of punctuality in all aspects of work Punctuality is the most obvious form of loyalty one can display to the company, because it has two underlined meanings. On one hand, it means planning things ahead. The simple task of arriving ten minutes before your manager shows up in the morning shows them that you can take the initiative and think for yourself. On the other hand, it means trust. If you make a habit of keeping people waiting for you, they’re not going to trust you with the work that needs to be done. B. Personal management: how to manage employees effectively There are four steps to manage employees effectively. Step 1: Get to know your employees, to know their partners’ names, their kids’ names and something basic about their outside interests. Step 2: Deal quickly with problem employees or employees with negative attitudes, even if their work is fine. Step 3: Keep your employees up to date on their performance. Step 4: Address issues in private rather than in front of other colleagues, but feel free to offer congratulations or positive information in front of other employees. C. Customer relations: how to set up an effective customer services system There are four steps: first of all, know what competitors do for customer services, and pick up the merits from each. Secondly, decide whether you want to save the bottom line with every customer, or whether you want to create good will amongst your clients even when it comes as a hit to the bottom line. Thirdly, put the customer service rules in writing for all members of customer service department to follow. And last, test the employees, new and old, on the material regularly, and ask what customers feel regularly to improve the work.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute toprepare your ideas.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?what the long-term aims of the project might be ?how to monitor the progress and outcomes of the project.正确答案：解析：For two candidates:Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program must be related with company’s name. And then, the media should be invited on the day when the program is launched. ?how to monitor the progress and outcomes of the project The company should have one or one group staff to monitor the program and give the report regularly. For three candidates:Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program must be related with company’s name. And then, the media should be invited on the day when the program is launched. ?what the long-term aims of the project might be The benefits of sponsorship most often cited are awareness and image building of the brand, product, and company. Among other benefits are that sponsorship can improve the impact and memorability of the marketing message, enhance the relevance of the brand to the target market,generate the desire to purchase the brand to “reward” the sponsor and heighten the loyalty of those working for and with the company. Sponsorships allow companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Advertisers also find they can get more “bang for their buck”by sponsoring an event itself rather than paying for 30 seconds of ad time during the event.。
BEC高级口语真题答案汇总
A. III-1. Career Development: how to fill a key vacancyWhen it comes to filling a key vacancy, a company will usually follow the same standard procedure.(开题)It will begin by producing an accurate job description of what it would like the successful candidate to do. （要点1，关键词job description）From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.（发展1，解释）Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. （要点2，关键词recruitment method）This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.（发展2，例子）Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the compan y‘s recruitment processes. （要点3，关键词recruitment processes）This might be interviews, psychometric tests or even hand-writing analysis. （发展3，例子）This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate （要点4，关键词negotiate terms）and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.（发展4，解释）Even though different companies vary somewhat in their efforts to fill open posts, the steps mentioned above are very much the norm rather than the exception in any industry. （结论）B. III-11. Recruitment: the importance of having a good CV高级Well, in my opinion, you should never underestimate the importance of having a good CV.(开题)To begin with, in the majority of cases, your CV is the employer‘s first impression of you. （要点1，关键词first impression）Y our first chance to impress your potential employer, let‘s say. （发展1，解释）As you should remember to your advantage, you‘ve got only 30 seconds to leave a positive impression on someone, whether he is a customer or a potential employer. （发展1，解释）But more than that, your CV also showcases your essential skills in order to compete in today‘s job market. （要点2，关键词skills）In other words, it provides an illustration of your skills to organize, summarize, prioritize and present information effectively, say, as well as your linguistic and communicative abilities. （发展2，解释）But above all, a CV, by its very nature, also indicates how your qualificatio n and experience match your employer‘s requirements. （要点3，关键词qualification and experience）In this way, your prospective boss will be able to reach a sound decision on your suitability for the position. （发展3，解释）Even though employers these days use a variety of selection techniques, such as analyzing your handwriting or psychometric tests, a good CV is still the single most important part of any application. （结论）E. III-7. Career Development: The importance of acquiring a range of skills throughout yourcareer高级Well, as is known to all, it is very important for a person toacquire a range of skills in the course of his career. The question is of course – why?When he has a range of skills, first of all, he is obviously more competitive than those who don‘t and therefore has better chances of surviving a downturn. To put it another way, companies are likely to retain highly skilled staff members even when mass layoff is inevitable.And that‘s not the only benefit. A person with a range of skills is more lik ely to work his way to the top of the corporate ladder. In most companies, whether or not you have the appropriate skills is a relevant criterion for promotion.On the other hand, it will also be easier for a skilled employee to find a job outside his own company if he is not satisfied with his present job. In this way, acquiring a variety of skills in one‘s career offers more professional mobility.So, when all the benefits are taken into account, no wonder acquisition of skills is taken so seriously nowadays.F. III-8. Career Planning: how to assess the career opportunities provided by different types of companiesWell, when it comes to assessing different career opportunities, several vital factors must be taken into account.First of all, the type of company should be taken into consideration. Different types of firms have their own benefits and challenges. In a multinational company., say, you can learn international business management and culture, and as an icing on the cake, you may have more opportunities to travel abroad. However, English is the working language in multinationals. Y ou have to be very good at English to work there. So state-owned companies may better suit some people.Salary should be another important consideration.As everyone knows, multinational companies usually offer higher salaries. But if you have just graduated from college, you shouldn‘t be too concerned about that. As a new hand, it‘s more important to gain more experience through working rather than earn quick money.After salary, we should not ignore other financial rewards in the form of fringe benefits. Some companies offer housing allowance, car allowance, children‘s education allowance in addition to salaries. Still others provide staff with free health club and cafeteria. And high tech firms often supplement salaries with stock options.Although there are also other considerations in assessing different career opportunities, such as training, location, and good colleagues, I believe the factors mentioned above are the most indispensable ones.Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, mostplans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.G. III-31. Human Resources: how to select the right staff for promotionWell, as is known to all, it is very important to select the right staff for promotion. The question is of course – how?For one thing, qualification definitely counts a great deal. A good qualification, especially an advanced degree, normally indicates high aptitude and a wide range of knowledge and skills. Even though we often hear clichés like ‗But degrees don‘t mean everything‘, in the real world, qualification act ually means a lot.That said, there ARE certain skills and knowledge, or what we call flair, that come only from long-time hands-on experience. So it is only natural that the next thing to consider should be experience. Only by accumulating enough experience can an employee be totally at ease with his duties. Besides, experience can also tell us about his performance, track record, and leadership potential.Well, last but not least, personality should also be a factor in any staffing decision. Different positions require different personal qualities. The highest virtues for an engineer engaged in R & D, for instance, would be meticulousness and creativity. Y et for a sales manager, being energetic and outgoing is much more important because sales managers have to leave a good first impression upon their clients. But for any position, hard-working people are always welcome.So to recap, qualification, experience and personality are the three promotion criteria that we all need to keep in mind.H. III-62. Product Promotion: how to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.Initially, a company needs to show how their product is superior to the local equivalents. Maybe it‘s better quality; maybe it‘s more stylish; maybe it‘s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use.Well, beyond that, if you market a product as something exotic or unusual, say, you‘re bound to attract new clients. As you may also have experienced, m ost people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations.Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking to buy a reliable car, there‘s no better label than ‗made in Germany‘. These national associations can also be exploited at the point of sale.Playing French music in supermarkets, for example, is proven to improve the sales of French wine.All in all, if you want to successfully promote an imported brand, you need to give your customers a good reason to try something a little bit more exciting than their own home brands.I. III-70. Advertising: the importance of stereotypes in advertisingWell, I‘m very much convinced that you should never underestimate the importance of stereotypes in advertising.First of all, a stereotype is something enduring and easily identifiable to a whole national group. When an Asian audience see Eiffel Tower in an ad, they instantly conjure up the romantic image of Paris at night. And with that in mind, any product associated with French chic, say, cosmetics, perfume, and fashion, will become an easy sell. As another example, the German Audi designers in white lab coats are obviously obsessed with perfection. And so we can guarantee that any product we buy from them is going to be designed to perfection the moment we see this ad.What‘s more, stereotypes can make us feel good about our own value systems or customs. An ad targeted at a British audience might pit a refined Londoner against a brash New Y orker and that‘ll give the impression that the product we‘re selling is obviously full of taste and discretion. And in this way, stereotypes reinforce the positive qualities in the minds of the viewers.And lastly, stereotypes make good comedy because everybody wants to laugh at other countries and people who are different. A fictitious aboriginal tribe once served as the backdrop for a celebrated cell phone ad. The contrast between the modern and the primitive kept the audience in stitches. And of course, if they‘ve had a laugh, they‘re more likely to remember the advert.So to sum up, stereotypes are useful to advertisers because they‘re basically a shorthand. Y ou‘ve got thirty seconds to get your main selling point across. And with a stereotype you can do that in two.J. III-84. Marketing: the importance of packaging products appropriately In recent years, numerous factors have made packaging an important marketing tool.Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks -- from attracting attention, to describing the product, to making the sale. Among these, the first one is undoubtedly the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. Nowadays, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller‘s last chance to influence buyers. It becomes a ―five-second commercial‖. The renowned Campbell Soup Company, say, estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising. However, everyone‘s favorite success story on packaging involves the ubiquitous red Coke can. Marketers everywhere have emulated but rarely equaled the marketing power of its simple design. More recently, the picture of a smiling Tiger Woods, the golf guru, appears on the boxes of a certain brand of cereals, apparently to convey an image offitness, energy, and vitality. The effort has not been wasted – its sales tripled in one year.In brief, while good packaging can serve many practical purposes, it is with its utility in effective product promotion that marketers are primarily concerned.K. III-87. Customer Relations: how to maintain customer interest in a company’s products Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?I think there are several ways to do that. For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.Finally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients‘ interest in our products.As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.L. III-113. Production Development: the importance of R & D to a company To illustrate the importance of research and development to some firms, the level of annual investment in research and development by the top ten listed corporations in the States can serve as a telling indicator: each of these firms typically spends morethan $1 billion on research and development per year. The question is, why?First of all, firms invest funds in research and development primarily in order to design new pro ducts. For instance, Procter and Gamble‘s R & D resulted in its two-in-one shampoo and conditioner technology. This new technology has been used in its famous Pantene, Head & Shoulders products, which now enjoy a significant market share in various countries.On the other hand, companies also use R & D to improve the products they already produce. Again, Procter and Gamble has improved the technology of Tide detergent more than seventy times. And not surprisingly, Tide is now the leading detergent in North America.What‘s more, R & D can allow one firm a huge competitive advantage and therefore improve revenue streams dramatically. For example, Pfizer, one of the pharmaceutical titans, has successfully obtained patents for such best selling drugs as Benadryl, Listerine and Viagra. In other words, Pfizer now has the monopoly in these lucrative drugs. This ‗license to print money‘ comes directly from Pfizer‘s R & D activities.In short, firms that spend money on R & D have found to their delight that the benefits almost always exceed the expenses.M. III-130. Health and Safety: the importance of a safe working environment for maintaining staff moraleFirms that create a safe working environment not only prevent injuries but improve the morale of their employees as well. I feel strongly that this is something indispensable for any company.First of all, a safe working environment offers peace of mind to staff members and therefore can significantly motivate staff to enhance a firm‘s productivity. As a r esult, many leading firms, such as Intel and GE, now identify workplace safety as one of their main goals. Not surprisingly, these are some of the best performing firms anywhere in the world.What‘s more, a safe environment can reduce the occurrence of wor kplace accidents, which are usually a source of staff dissatisfaction and low trust in the management. Taking safety measures can enhance staff loyalty and, in turn, moral. For instance, Levi Strauss and Co. imposes safety guidelines not only in its US facilities but also in Asian factories where some of its clothes are made. Starbucks, meanwhile, has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries, in an effort to buck against sweatshop-like working conditions. These two companies have been rated highly by their employees.In short, if you want to boost morale among your staff, or to put it in plain words, if you want to see enthusiasm, confidence, or loyalty in your workforce, then safety should have your prior attention.N. III-137. International Business: the importance of a global presence for a company With more mergers and acquisitions than ever before, I think it‘s becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow‘s market place. This presence can give a company manycompetitive advantages.To begin with, say, it can give access to local market knowledge, which can help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of ―National‘. Only when they switched to ‗Panasonic‘ did the flat sale become brisk.On top of that, a global presence can spread the risk of doing business. As the saying goes: Don‘t put all your eggs in one basket. If a company sells to more than one market, it can survive a downturn in any one of those mark ets, that‘s something for sure.And if a company becomes truly global, the size of the company means it can realize economies of scale, say, in advertising or distribution or shipping. It can also move its production from country to country and take advantage of the best conditions at any given time.So I think, all in all, when these things are taken into consideration, it‘s quite clear that any company not looking to establish a global presence in the future may not have a future at all.O. III-138. Business Ethics: how to encourage ethical behaviour from employees Figures show that more and more companies are now reporting their ethical performance and it‘s clear, I think, that companies now have to address the issue of ensuring ethical behaviour amongst their staff. The question is of course – how?To begin with, awareness is key. And in order to promote awareness for ethics, the company needs to put ethics high on the training and staff development agenda. The HR department, say, can sponsor some workshops or seminars on business ethics, or even invite some external experts for this purpose.Once these procedures are in place, the company then needs to spell out an official code of ethical practice and ensure that all employees have access to it and can understand it easily. The company then needs to implement an effective and anonymous system of reporting any breaches of this code. Some companies even benchmark their ethical practices against those of industry leaders and see how they‘re doing.I suppose it‘s also vital that com panies ensure that their senior managers set a good example, ‗walk and talk‘ so to speak. If they don‘t behave ethically why should staff?All in all, whatever measures a company adopts, it needs to make staff understand why ethics is important not just to the company but also to themselves as well.BEC III Part 2 Questions:高级Career 职业题1.Career Development: how to fill a key vacancy2.Career Development: how to make preparations when starting a new jobSee II-2, 4.3.Career Development: the importance of effective preparation when starting a newjob--Well, effective preparation can, first of all, help you settle into the job quickly.If you have done some research on your new company and have studied your job description carefully, you will have a head start in your new post. Moreover, preparation will help clarify your objectives and responsibilities.--Besides, good preparation also puts you in a better position to make learning curve adjustment so that you can learn new things rapidly and effectively. That will help boost your productivity and performance. Maybe you will soon be pleasantly surprised when your enhanced efficiency is translated into an unexpected promotion.4.Career Development: how to decide on a career changeSee II-5, F.--Flexible work schedule might also be an important consideration for some people in changing jobs. As we all know, regular 8 to 5 schedules make it impossible to take time out to do anything else. Working mothers, for instance, might want to switch to a flextime position in order to take care of their small kids.The same applies to young staff members who intend to pursue a higher degree. 5.Career Development: how to aim for promotion effectivelySee II-66.Career Development: how to acquire a variety of skills in your career--To acquire different skills in your career, continuous training is a best approach.Good training programs will not only teach specific knowledge or skills, but also point out the right methods for future learning. With new technologies constantl y emerging, the ‗half-life‘ of knowledge or skills have shrunk considerably. Thus more and more people are realizing the importance of life-long learning in their career.-- Reading books and consulting colleagues would also be effective for skill acquisition. These methods do not require formal study like a training program, but they often teach you more practical know-hows in a simple and direct manner.But one thing is the same, any effort to learn new skills always require the investment of time and hard work.7.Career Development: the importance of acquiring a range of skills throughoutyour career8.Career Planning: how to assess the career opportunities provided by differenttypes of companiesSee III-4.Career PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans wouldnot be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.9.Career Planning: the importance of evaluating different career opportunities--To begin with, a thorough evaluation of different jobs at different firms will give you a clear picture of the industry. Y ou will get an idea who the industry leader is, whether the market in your line of business is already saturated, and what the prospects are in a new company.--On top of that, a good assessment will contribute to rational career planning as a wise decision can only be arrived at after careful study and investigation. This is no small matter since a good career choice will affect your personal growth for years to come and your career path in the long run as well.--Last but not least, a careful evaluation will probably lead to greater job satisfaction as you are fully aware of the pros and cons of your new job.10.Career Planning: the importance of having a career plan in order to achieve highlevels of success at work--Well, first of all, planning a career path is a useful motivator. Aspiring to achieve a position above the present one is natural. Whether the planned career path to a higher position involves obtaining a series of promotions within the firm or switching to a different firm, having a career plan by itself will more likely motivate employees to put on their best performance.--What‘s more, a career plan can also serve as a realistic and pragmatic guide to the future. Well, I mean that a career plan should be achievable, so to speak. If everyone plans to be president of the company, most plans would not materialize.This can cause disappointment and frustration. A preferable career plan would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.11.Recruitment: the importance of having a good CV (curriculum vitae)12.Recruitment: how to prepare for a job interviewSee II-2,3.13.Recruitment: the importance of good preparation for a job interviewSee II-2,3.14.Recruitment: how to ensure that the best candidate for a post is selectedSee G.15.Recruitment: the importance of selecting the best candidate for a position--Well, one the first and foremost benefit of choosing the best candidate is better productivity. The candidate with the right skill, qualification and experience can not just do well in his own post, but also contribute enormously to the company in terms of productivity and overall performance.--Another reason to choose the best candidate is for competition‘s sake. In today‘s competitive business environment, any company must try his or her best to get all the best people possible in order to survive and prosper in the market. This isespecially true in the case of senior executives. Many among them, such as Lee Iacocca of Chrysler,have single-handed transformed their companies.16.Recruitment: how to ensure that job advertisement attract appropriate applicants--To begin with, choice of media must be carefully considered. Normally, an employer should always choose publications with targeted readership to place a job ad. Ideally, the publication also enjoys a large circulation. For instance, if you intend to hire an experienced electrical engineer, placing a want ad in a well-known journal of the electronics industry would probably be quite effective.--Having decided on the publication, the employer should then endeavor to make the job description in the ad clear and precise. Desired qualification, skill and years of experience should be unambiguously emphasized. It is also better to state the approximate range of salary in order to avoid misunderstanding.--Last but not least, timing is another important factor. Most professionals change their jobs at the end of a fiscal year after getting last year‘s bonus. In contrast, relatively few people switch firms in the middle of a year. Therefore, it is probably better to place an ad some time before the year end to attract good employees.17.Recruitment: how to organize an effective recruitment drive--To begin with, the first vital thing to do is labor source analysis. Potential employers should first do some research of the university where the drive will take place. What companies did its previous graduates go? What kind of jobs were most popular? What is the reputation of the school? What is the overall quality of the students? These are some of the questions that should be asked.--Recruitment advertising is another indispensable consideration. Without advertising, few people would know about the drive. A recruitment drive cannot be considered useful if only a few people show up. And for the employer, choosing the best candidate in a small applicant pool is going to be very difficult.--Of course, we shouldn‘t forget the last factor: good preparation. To organize a successful drive, many things, including minor details, must be taken into account.For example, we ought to decide on the venue, date and time for the venue. Also it is necessary to consider which staff members should be sent. Some companies also print name cards and illustrated brochures in advance for the sake of better publicity.HR人事题18.Personnel Management: the importance of providing employees with clear jobdescriptions--Well, one the first and foremost benefit of providing staff with clear job descriptions is better productivity. When an employee is provided with a job description, there should be nothing unclear about his objectives. He will also understand what his responsibility is and what is not. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance-- Another obvious advantage of a job description is better time management.。
BEC商务英语(高级)口语模拟试卷35(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷35(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Task Sheet for Candidate A Task Sheet 1A: The management; how to treat your employees with TLC (Tender Loving Care)B: Customer service: how to improve customer serviceC: Leadership training; how failure paves the way to success Task Sheet for Candidate B Task Sheet 2A: Staff management: how to keep good employeesB: Sales: how to increase your salesC: Performance management: how strategic performance management is helping companies create business value正确答案：Interviewer: Now, I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Song Ying, here are your topics. And here are yours, Meng Liang. You can make notes on the paper ! gave you during your preparation. All right. Song Ying, which topic are you going to talk about?Song Ying: I’d like to talk about B: Customer service.Interviewer: OK. You have one minute to talk. Meng Liang and I will listen to you. Meng Liang, after Song Ying’s talk, you have to ask her a question. Now, Song Ying, you may start. I’ll stop you at the end of one minute.Song Ying: The quality of our products is important. And costomer service is also very important. Customer service refers to the ability of an organization to constantly and consistently give the customers what they want and need. Organizations exceed customer expectations by focusing improvement efforts in three areas: customer friendly processes, employee commitment to customer service, and customer dialog. So in terms of improving customer service in my opinion, the first step is the assessment of each of the critical aspects of the focus areas identified above. Those areas where operational improvements will lead to improved customer service have to be identified. The assessment acts as a strategic customer service improvement plan and training needs analysis that will lead to accomplishment of our customer service goals as well.Interviewer: Thank you. It’s time. Now, Meng Liang, what is the question you’d like to ask Song Ying?Meng Liang: Song Ying, among the areas you’ve mentioned, which one do you think is the most important?Song Ying: Well, I can’t tell which one is the most important since I think those three areas are related to each other and we can’t be short of any one.Interviewer: OK. Now, Meng Liang, it’s your turn. Which topic have you chosen, please?Meng Liang: Sales.Interviewer: OK. You have one minute to talk. Song Ying and I will listen to you. Song Ying, after Meng Liang’s talk, you have to ask him a question. Now, Meng Liang, you may start. I’ll stop you at theend of one minute.Meng Liang: Well, in modern market, the competition is very intense. Many companies’ sales have reduced. If we want to increase our sales, we need to pay attention to several things in my opinion. We need to be more creative and make our offers outstanding. More creativity and more outstanding offers can make us win other companies. Then we should focus on what customers care about. If we can’t meet customers’needs and nobody buys our producta, our company will go bankrupting soon. Meanwhile, we’d better tell the customers everything we know and make them fully know our products. I think it’s also a batter way to consistently find out reasons why our customers choose our products. Personalizing our communications is also crucial to increase our customers. Finally, I think we should get as many feedbacks as possible in order to know the defects of our products and we can develop in time. All above-mentioned things are critical to our sales.Interviewer: Thank you. Time is up. Now, Song Ying, what is the question you’d like to aski Meng Liang?Song Ying: You mentioned many things should be done to increase you sales. Which one do you think is the most important thing?Meng Liang: I think focusing on what customers care about. Customers are crucial to us after all,Interviewer: Thank you.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．Employee Benefit Your organization is about to create a benefit to help employees who are caring for elderly parents. You have been asked to submit ideas on exactly how to help these employees. Discuss and decide together:? what benefit your organization could offer to employees who are caring for elderly parents? what these employees should not expect the organization would do for them 正确答案：Interviewer: Well, Sun Hao and Wang Fei, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card.Well. can you start your discussion now? I’m going to listen to you and then ask you to stop at the end of three minutes.Wang Fei: Well, I think one of the things our organization could do for these employees is to allow them relatively flexible working schedules, because like caring for a child, anything could happen while caring for an elderly parent.Sun Hao: You mean these employees could be forgiven if they are late for work when emergency occurs to their elderly parents?Wang Fei: Yeah.Sun Hao: But it would be very unfair to other employees who are not eligible for this benefit.Wang Fei: I know. I haven’t quite finished yet. I mean they could be forgiven for being late, on the condition that they must notify their supervisors in advance that they will bo late and must make up the time sometime during the next 30 days.Sun Hao: Oh, that’s exactly whatI bed in mind. What do you think our organization should do if employees have to take a longer leave because of their elderly parents?Wang Fei: That’s a good question. What do you think?Sun Hao: Well, I think, in order to help them, our organization should allow them to take longer unpaid leaves of up to a certain amount of time, and also allow them to return to their present jobs and current salaries after that.Wang Fei: Good idea. Let’s come to the second point. What benefit should the employees with elderly parents to care for not expect to get?Sun Hao: Well, I think they should not expect any cash benefit. You know, they could only get help that is not cash-related.Wang Fei: Yes. and I think that...Interviewer: Do you think it’s necessary for a company to create such kind of benefit for its employees?Wang Fei: Yes. Most employees would have to face the problem of caring for elderly parents sooner or later. And without assistance, they would make mistakes on the job. And...Sun Hao: And some of them might even quit their jobs to care for their parents, se that their skills are no longer available to the organization at all. Sometimes, when this happens, it will cause a huge loss to the company. And I also think...Interviewer: Thank you, Sun Hao and Wang Fei. That is the end of the speaking test.。
BEC商务英语(高级)口语模拟试卷89(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷89(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Staff recruitment:the importance of building an effective recruitment strategy B Marketing: the importance of finding and keeping the client base C Staff management: how to make a staff management plan正确答案：A Staff recruitment: the importance of building an effective recruitment strategy Yeah, it’s really essential for companies to set up effective hiring strategies. Only in this way can you recruit your ideal employees. It seems to me that companies should follow some procedures when it comes to hiring. Firstly, trie companies should ensure that they have an updated set of information of the employee. Then they should make sure that they promote honesty with employees. Lastly, an effective screening process will ensure that the company is hiring a competent and reliable people.B Marketing; the importance of finding and keeping the client base I do think it’s vital for companies to find customers, especially for new start-up or small businesses. What’s even more important, though, is finding ways to keep them there. In my opinion, the most successful small businesses are the ones that master the art of getting and keeping customers. Only keeping the client base can businesses survive and on the basis, develop for long.C Staff management: how to make a staff management plan A good staff management plan ensures the effectiveness and even the success of a company. To some extent, staff management means “getting things done by other people”. Here I want to emphasise one point that, be precise in your staff management plan. Do not forget to include staff policies and responsibilities in the plan. They are needed to make the business successful. You will need discipline in your workers. Make the policies clear to all. This will ensure that your staff will not have a lax attitude at the workplace.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Trade FairYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip.Discuss and decide together: what travel and accommodation arrangements you will need to make before the trip which kinds of business customs in the foreign country would be paid attention to. For three candidates Trade FairYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip.Discuss and decide together: what travel and accommodation arrangements you will need to make before the trip which kinds of business customs in the foreign country would be paid attention to how could one find about these customs before the trip.正确答案：A: It is the first time for our company to attend a trade fair in Paris. So we have to do a lot of preparations before we set off. Do you think so?B: I am of exactly the same idea. Firstly, I think we must arrange an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatise.A: I agree entirely. As we know, travel fatigue, climatic changes, jet lag, foreign food, etc. will all have great effect on us.B: Yes. And then we should book air tickets and reserve accommodations in advance.A: Yes. I think we should contact the travel agent because it can offer variety of choices and discount.B: That’s just what I was thinking. Then, we must remind every participant that cultural differences can cause a lot of misunderstandings and even break a deal. So they should learn more about French culture.A: Can you put things into the perspective?B: For instance, shaking hands with everyone present, inviting your customers to lunch rather than dinner, avoiding talking business over the main course, etc. are all basic business customs that our participants should bear in mind.A: I go along with you about that. I think we can invite French people to give every participant lecture to help them familiarise with French culture.B: Ok, that’s agreed. I’ll present our ideas to the board of directors. Nice talking with you.。
bec高级模拟试题及答案解析
bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、听力部分1. 根据对话，以下哪项是正确的？A. 会议将在下午三点开始。
B. 会议将在上午十一点结束。
C. 会议将在下午三点结束。
D. 会议将在上午十一点开始。
答案：A解析：对话中提到了会议的开始时间是下午三点，没有提及结束时间。
2. 根据对话，男士建议女士采取什么行动？A. 重新安排会议。
B. 推迟会议。
C. 取消会议。
D. 立即参加会议。
答案：B解析：男士提到了由于某些原因，建议女士推迟会议。
二、阅读部分1. 根据文章内容，以下哪项不是公司今年的主要目标？A. 提高市场份额。
B. 增加产品线。
C. 减少员工数量。
D. 扩大国际市场。
答案：C解析：文章中提到了公司今年的主要目标包括提高市场份额、增加产品线和扩大国际市场，但没有提到减少员工数量。
2. 文章中提到的新产品开发策略是什么？A. 快速迭代。
B. 长期研究。
C. 市场调研。
D. 技术引进。
答案：A解析：文章中提到公司将采取快速迭代的策略来开发新产品，以快速响应市场变化。
三、写作部分1. 根据题目要求，写一封商务邮件，询问产品报价。
答案：（略）解析：商务邮件需要包含问候语、自我介绍、询问目的、结束语等要素，同时要注意语气的礼貌和正式。
2. 根据题目要求，写一份市场分析报告摘要。
答案：（略）解析：市场分析报告摘要应包括市场概况、主要竞争对手分析、市场趋势预测等内容，语言要简洁明了。
四、口语部分1. 描述一次商务会议的经历，并说明会议的结果。
答案：（略）解析：回答时要注意使用过去时态，描述会议的过程和结果，同时可以加入个人的感受和看法。
2. 讨论并提出改进公司内部沟通的方法。
答案：（略）解析：讨论时可以提出多种沟通工具和方法，如电子邮件、会议、内部通讯软件等，并说明每种方法的优缺点。
请注意：以上答案和解析仅为示例，实际题目和答案应根据具体模拟试题内容进行编写。
BEC高级口语真题答案
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A. Customer relations: the importance of making customers feel valued.In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B. Company growth: the importance to a company ofcontrolling expansionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company.As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the settarget, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.PART 3A.O ur company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions?B. I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A. That’s sounds good. But who do you think should bechosen as the member of the committee? The head of each department, or some professional people from outside?B.Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A. Yeah. I think each department may prepare a box forcollecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B. As for the evaluation of suggestions, of course it is thecommittee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A. You are right. And specific rewards should be also beannounced to all members of staff so as to encourage them to offer valuable suggestions….【剑桥BEC真题集第二辑】TEST 2A. 沟通技能：给录用的员工培训外语的重要性B. 广告：如何选择合适的机构处理公司公告C. 财政：如何决定公司是否上市PART 2A. Communication skills: the importance of foreign language training for selected employees.In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B. Advertising: how to select a suitable agency to handle a company’s advertisingIn order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agencyshould be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C. Finance: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.PART 3A. Our company will open a new branch in another part ofthe country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B. Yes, it certainly is. But it is a problem to makerelocation attractive for staff, since it is far from here and not many people want to work there. Away fromtheir families and old co-workers, they may feel lonely and less-motivated.A. That’s a problem. But I think the company can offersome financial incentives to those who are to be assigned there, for example, relocation allowance.B. Good idea. Besides, the company can address the staff’shousing need by relocating or establishing temporary permanent housing arrangement for them.A. I agree. The company should provide staff with sufficient information about the new location.B. Yes, the information about the local people can cultureis very useful and important. That can help them get prepared before they are sent there.A. And so is the information about the surroundingenvironment, including climate, local customs, people’s living habits, etc.B. I couldn’t agree with you any more. All the informationyou mentioned will make them adjust to the new work place.【剑桥BEC真题集第二辑】TEST 3PART 2A. Personnel management: the importance to a company of having well-motivated staffFirst of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B. Strategic planning: how to decide whether to purchaseor rent company premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C. Sales: how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market tosee what price level can be accepted by our potential customers. We will also have to study the consumers’habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.PART 3A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B. Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A. Exactly. Then how to promote the need for health and fitness to all staff?B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A. 市场调查：调查了解顾客习惯和态度的重要性B. 财务管理：怎样为公司找到消减成本的方法C. 交流沟通：怎样在公司内部不同部门之间建立有效的工作关系PART 2A. Market research: the importance of finding out about customers’ habits and attitudes.As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B. Financial management: how to identify ways of reducing costs in a companyThe general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give fullplay to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.munication: how to achieve an effective working relationship between different departments within a company?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so thatthey will work in a spirit of sharing differences while retaining common ground.PART 3A. Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B. By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is the improvement of productivity and effectiveness of staff.A. I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B.I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A.Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B.I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系：忠实顾客关于产品的意见对公司的重要性B.员工的发展：为员工设计有效的职业规划对公司发展的重要性C.企业发展策略：怎样保持公司股东的信心PART 2A. Customer relations: the importance to a company of reliable customer of opinions of productsThe reliable customers’opinions play an important role when a company wants to stay ahead in the fiercecompetition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration when it tries to upgrade its products or develop new ones.B. Development: the importance to a company of developing effective career plans for staffA successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself.With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, devoted themselves to their jobs, and become much more loyal to the company. Therefore, a good career plan will benefit both the company and its staff.C. Business strategy: how to maintain the confidence of company share holders.Shareholders’confidence is very crucial for every company. In order to maintain the shareholders’confidence, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition, companies should try their best to improve the business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they can be more confident about the company. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the company, so the company can keep sufficient financial resources to operate and develop.) PART 3A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements,personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’morale, and meet the needs of employees with children and other outside demands.【剑桥BEC真题集第三辑】TEST 2A.质量监控：公司对自己的产品和服务实行质量监控的重要性B.信心管理：怎样保证信息在公司内部受到有效的管理\C.财务规划：影响合理定价策略的因素PART 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first consider the quality and reputation of the company. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality standard can a company maintain its customer loyalty and attract morenew customers.B. Information management: how to ensure that information is managed effectively within a company Information management within a company is of great significance to a company. To some extent, it means life and death to a company. A common way to manage information is to set up a system and assign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the company.C. Financial planning: the factors involved in deciding on appropriate pricing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Secondly, similar products of the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. Last butnot least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.O ur company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B.I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can go hiking, camping, fishing. I think these activities can enhance staff’s cooperative spirits.A. Yes, such activities are very relaxing, especially hikingand camping, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B. Right. Through these activities, people from differencecompanies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.And by the way, what’s the importance of teamwork for the staff in your opinion?A. Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B. I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. By using teamwork we can make this complicated work become simple and easy, and we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between the boss and subordinates. In addition, in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the managers can thus save the energy and time for trouble-shooting. In this way our company can become a united one. Research and common sense also tell us that having teams that work well together usually results in several important business benefits: improved performance, increased productivity, increased creativity, increased sense of employee motivation andbelonging. Effective teamwork also improves individual and overall performance. As a result, our new company is able to bloom in the business.【剑桥BEC真题集第三辑】TEST 3A.员工关系：公司给所有员工提供一定便利的重要性B.技术：公司定期更新技术设备的必要性C.战略规划：在机构内部有效完成变革所涉及的因素Part 2A. Staff relations: the importance of a company providing a range of facilities for all staff.In my opinion, staff relations play an important role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relations.Firstly, in this way staff will feel they are valued and their contribution is recognized by the company. (staff morale) Secondly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B. Technology: the importance to a company if regularlyupgrading its technological equipmentNowadays, with the quick development of science and technology, it is very necessary for a company to regularly upgrade its technological equipment.First, this can help to improve the work efficiency. Second, new technological equipment can help set up a good image for a company, thus leaving a good impression on clients. Third, this can help to broaden staff’s horizon. They will be informed of the latest development in the world, particularly in their own field. Therefore, regularly upgrading the technological equipment can benefit a company a lot.C. Strategic planning: the factors involved in managing change effectively within an organizationIn order to manage change effectively within an organization, we have to take some factors into consideration.First, it is very important to find a proper way to introduce change to staff, for this will decide their response to change to some degree. Second, the new opportunities brought by the change should be emphasized, which can help to shift staff’s focus on possible parts they don’t like. Third, staff should be encouraged to give their feedback ,and accordingly, somerevision can be made in order to show that staff’s opinions are valued.PART 3A.Y ou know, our company is considering funding a regional educational project for 16 to 18-year-old students who are interested in a business course. I think it is good news for those students and also a good chance to promote the name of our company.B.I agree with you. Students can benefit from this project and learn something about business. And we can take this opportunity to launch and advertising campaign via all kinds of media, such as TV, radio, and major newspapers.A. Yes, but we should not forget the Internet. As youknow, many people surf on the Internet regularly to get necessary information. Besides, it is quite cheap to advertise on the internet, much cheaper than that on TV or radio.B. You got it. But there is something we should payattention to. That is, how should the progress and outcomes of the project be monitored?A. Well, how about setting up a foundation, which candecide the amount granted to each student according。
商务英语BEC考试高级口试真题(精品文档)
Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate theeffectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and externalcommunications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing:how to ensure that agents maintain a high level of effectiveness when representing a company 4. Time Management: the importance of planning work time effectively 5. Project Development: how to ensure inter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta s uitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17.Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs ina company 30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSpeaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensureinter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that productsor services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financ ial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences whenworking in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from allthese, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy,a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placedor the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. Background Information3、Career Planning: how to assess the career opportunities provided by different types of companies Career PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration.A preferable career path would include short-term goals,since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security,compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a widevariety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse.In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitions Communication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficientform of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline. Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factorieswhere some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.本页可删除亲爱的朋友：人生当自勉，学习需坚持。
BEC商务英语(高级)口语模拟试卷44(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷44(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A．Business trips: how to make the most of business tripsB．After-sales services: what is important when offering after-sales serviceC．Personal management: whether to differentiate the retirement age between men and Women正确答案：A．Business trips: how to make the most of business trips Now more than ever, business trips are a vital part of business life. Smart planning can help you make the most of your travel time. If you really need to go on a business trip, consider the following to plan an efficient trip: Delegate the arrangements. Have someone who’s knowledgeable, such as an office assistant, travel agent, or company travel coordinator, do the legwork for you. Confirm your appointments before you have your flights booked, and avoid the schedule that would have you arrive or depart around rush hour. Be informed. Make a detailed appointment schedule with everything you’ll need to know, including the date, time and location of each appointment and the directions to get there. Also list the name, address, phone number and email address of each business contact. Try to get a home phone number or a cell phone number in case you need to make contact after business hours about a change or a cell phone number in plans. Maximise your itinerary. Group appointments together, and find out who else is in the area that you can visit at the same time. Plan activities to keep you productive during layovers, such as reading, making phone calls, or conducting appointmentsB．After-sales service: what is important when offering after-sales service When offering after sales service, the first thing to consider is whether your attitude is sincere and faithful. Without a correct attitude, customers would not accept it pleasantly and eagerly. Secondly, offering after-sales service within a certain timeis also very important. From customers’ point of view, they hope they can receive life time guarantee for the product. Although it is very hard to achieve it for companies, they should offer after-sales service as promised when the product or service is sold. Thirdly, businesses should take more actual actions instead of only making promises.C．Personal managerment: whether to differentiate the retirement age between men and women I do think it’s reasonable to differentiate the retirement age between men and women. Female should retire younger. The deciding factor on the age issue, according to me, is the physical condition of a person. It is obvious that the situation of men and women differs a lot when considering age and aging problems. Besides, we cannot deny that women generally take more household responsibilities, which means that they are under more pressure. It’s good for women and also their families to allow them retire earlier.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidatesOrganising a PR Event Your company is organising the press launch of a new model of its car. You have been asked to help with the preparations for the event. Discuss and decide together: ? who will be invited to attend your press conference ? what information is needed in the press conference For three candidatesOrganising a PR Event Your company is organising the press launch of a new model of its car. You have been asked to help with the preparations for the event. Discuss and decide together: ? who will be invited to attend your press conference ? what information is needed in the press conference ? how you will get along with the guests.正确答案：A: Our Company is organising a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome. B: True enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this? A: As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc. B: That’s a good point. When the public reads positive things in their favourite magazine or newspaper, they are the journalists’ own comments and therefore much more powerful than advertising because they aren’t influenced by the organisation. A: Yes. So, our goal is to communicate the quality and image of our cars to the motoring press. B: Then, how about the information needed in the press conference? Would you comment on this point? A: I think we should make surethat press information packs are accessible to everyone present. B: I wonder if you could explain it in more detail. A: Sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc. B: I agree entirely. What’s more, I think welcome information and itineraries for guests should also be prepared in advance. A: Oh, exactly.。
BEC商务英语(高级)口语模拟试卷77(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷77(题后含答案及解析)题型有：1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Changing topic 改变话题正确答案：If I could just touch on... 涉及知识点：口语SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．Marketing: how to evaluate the effectiveness of a company’s website.正确答案：Suggested answers: a．It can be difficult to evaluate the effectiveness of a company’s Website. However, we need to be able to assess a company’s website, if we want to improve company’s website service. There are several criteria for measuring how good the websites are. To qualify for an effective website, a company’s website must meet the criteria as follows. First, I think a good website needs to have a good database. With a good database, a website can provide quick and sufficient information. Based on information provided by the website, we can analyze past customer behavior to anticipate customers’ needs. b．In addition to a good database, a good website need to have a good access, thus allowing suppliers and customers controlled access to the data they need. A good website needs to have a great ability to offer goods and services to the consumers over the web. It can present goods effectively, take orders and invoice on line. This means improve margins for the business and a faster, more responsive service for customers. A company can build, through effective website, its reputation on personal service and high quality products. c．With a good database and website, a good website also needs to have a cost-effectiveness. To keep its high efficiency the website needs to have a very low running costs. If we want to provide 24-hour website service/backup, and if we need to keep up-to-date with technical advances to tackle the potential systems failures (viruses), we will have to take on more expenses. So, we will have totake cost effective way of running website, so as to bring the best possible profits or advantages for the lowest possible costs.解析：database数据库，资料库。
BEC商务英语(高级)口语模拟试卷43(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷43(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A．Staff recruitment: the importance of building an effective recruitment strategy B．Marketing: the importance of finding and keeping the client baseC．Staff management: how to make a staff management plan正确答案：A．Staff recruitment: the importance of building an effective recruitment strategy Yeah, it’s really essential for companies to set up effective hiring strategies. Only in this way can you recruit your ideal employees. It seems to me that companies should follow some procedures when it comes to hiring. Firstly, the companies should ensure that they have an updated set of information of the employee. Then they should make sure that they promote honesty with employees. Lastly, an effective screening process will ensure that the company is hiring a competent and reliable people.B．Marketing: the importance of finding and keeping the client base I do think it’s vital for companies to find customers, especially for new start-up or small businesses. What’s even more important, though, is finding ways to keep them there. In my opinion, the most successful small businesses are the ones that master the art of getting and keeping customers. Only keeping the client base can businesses survive and on the basis, develop for long.C．Staff management: how to make a staff management plan A good staff management plan ensures the effectiveness and even the success of a company. To some extent, staff management means “getting things done by other people” . Here I want to emphasise one point that, be precise in your staff management plan. Do not forget to include staff policies and responsibilities in the plan. They are needed to make the business successful. You will need discipline in your workers. Make the policies clear to all. This will ensure that your staff will not have a lax attitude at theworkplace.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidatesTrade Fair Your company is attending a trade fair in a foreign country for the first time You have been asked to help with the preparations for the trip. Discuss and decide together: ? what travel and accommodation arrangements you will need to make before the trip ? which kinds of business customs in the foreign country would be paid attention to. For three candidatesTrade Fair Your company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip. Discuss and decide together: ? what travel and accommodation arrangements you will need to make before the trip ? which kinds of business customs in the foreign country would be paid attention to ? how could one find about these customs before the trip.正确答案：A: It is the first time for our company to attend a trade fair in Paris. So we have to do a lot of preparations before we set off. Do you think so? B: I am of exactly the same idea. Firstly, I think we must arrange an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatise. A: I agree entirely. As we know, travel fatigue, climatic changes, jet lag, foreign food, etc. will all have great effect on us. B: Yes. And then we should book air tickets and reserve accommodations in advance. A: Yes. I think we should contact the travel agent because it can offer variety of choices and discount. B: That’s just what I was thinking. Then, we must remind every participant that cultural differences can cause a lot of misunderstandings and even break a deal. So they should learn more about French culture. A: Can you put things into the perspective? B: For instance, shaking hands with everyone present, inviting your customers to lunch rather than dinner, avoiding talking business over the main course, etc. are all basic business customs that our participants should bear in mind. A: I go along with you about that. I think we can invite French people to give every participant lecture to help them familiarise with French culture. B: Ok, that’s agreed. I’ll present our ideas to the board of directors. Nice talking with you.。
bec口语参考答案
bec口语参考答案BEC口语参考答案BEC（商务英语证书）是一项广泛认可的商务英语考试，对于那些希望在商务领域中取得成功的人来说，这是一项非常有价值的证书。
BEC口语部分是该考试的一个重要组成部分，它要求考生能够流利、准确地表达自己的观点，并能够在商务环境中进行有效的沟通。
在这篇文章中，我们将提供一些BEC口语参考答案，以帮助考生更好地准备这一部分的考试。
首先，让我们来看一个常见的BEC口语题目：“Describe a successful business you know.”（描述一个你熟悉的成功商业）。
这个题目要求考生描述一个他们熟悉的成功商业，并解释为什么他们认为它成功。
以下是一个可能的参考答案："I would like to talk about Apple Inc., a highly successful business that I am familiar with. Apple is a multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.I believe Apple is successful for several reasons. Firstly, their innovative products have revolutionized the technology industry. The introduction of the iPhone, for example, changed the way we communicate and access information. Secondly, Apple has created a strong brand image and a loyal customer base. Their products are known for their sleek design and high quality, which has helped them build a strong reputation. Finally, Apple has a strong marketing strategy. Their advertisements are creative and appealing, and they have successfully created a sense of desire and exclusivity around their products. Overall, I believe Apple's success can be attributed to their innovation, brand image, andmarketing strategy."接下来，让我们来看一个与商务沟通有关的题目：“Describe a time when you had to negotiate with someone.”（描述你与某人进行谈判的经历）。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话，回答以下问题：(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案：(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白，回答以下问题：(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案：(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案：(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案：(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案：Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案：The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案：In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案：Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。
bec口试参考答案
bec口试参考答案BEC口试参考答案BEC（商务英语证书）是一项全球认可的商务英语考试，旨在评估个人在商务环境中运用英语的能力。
对于准备参加BEC口试的考生来说，了解一些参考答案是非常有帮助的。
本文将为大家提供一些BEC口试常见题目的参考答案，希望对大家的备考有所帮助。
一、商务信函写作商务信函写作是BEC口试中的重要部分。
以下是一封询问信的参考答案：Dear Mr. Smith,I hope this letter finds you well. I am writing to inquire about the possibility of establishing a business partnership between our companies.Having conducted thorough research on your company, I am impressed with your commitment to quality and innovation. We believe that our companies share similar values and could benefit from a collaborative relationship.We are particularly interested in your latest product line and would like to discuss the potential for distribution in our market. We have a strong network of retailers and believe that your products would be well received by our customers. Furthermore, we would be interested in exploring opportunities for joint marketing campaigns and promotional activities. We believe that by combining our resources, we can create a strong brand presence in the market.I would be grateful if you could provide us with more information about your products, pricing, and any potential requirements for becoming a distributor.Additionally, it would be helpful to know if you have any existing partnerships in our region.Thank you for considering our proposal. We look forward to hearing from you and discussing the potential for collaboration.Yours sincerely,[Your Name]二、商务会议讨论商务会议讨论是BEC口试中另一个重要的部分。
BEC商务英语(高级)口语模拟试卷82(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷82(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test,you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Business trips: how to make the most of business trips B After-sales services: what is important when offering after-sales service C Personal management: whether to differentiate the retirement age between men and women正确答案：A Business trips: how to make the most of business trips Now more than ever, business trips are a vital part of business life. Smart planning can help you make the most of your travel time. If you really need to go on a business trip, consider the following to plan an efficient trip: Delegate the arrangements. Have someone who’s knowledgeable, such as an office assistant, travel agent, or company travel coordinator, do the legwork for you. Confirm your appointments before you have your flights booked, and avoid the schedule that would have you arrive or depart around rush hour. Be informed. Make a detailed appointment schedule with everything you’ll need to know, including the date, time and location of each appointment and the directions to get there. Also list the name, address, phone number and email address of each business contact. Try to get a home phone number or a cell phone number in case you need to make contact after business hours about a change or a cell phone number in plans. Maximise your itinerary. Group appointments together, and find out who else is in the area that you can visit at the same time. Plan activities to keep you productive during layovers, such as reading, making phone calls, or conducting appointments.B After-sales service; what is Important when offering after-sales service When offering after sales service, the first thing to consider is whether your attitude is sincere and faithful. Without a correct attitude, customers would not accept it pleasantly and eagerly. Secondly, offering after-sales service within a certain time is also very important. From customers’ point of view, they hope they can receive life time guarantee for the product. Although it is very hard toachieve it for companies, they should offer after-sales service as promised when the product or service is sold. Thirdly, businesses should take more actual actions instead of only making promises.C Personal managerment: whether to differentiate the retirement age between men and women I do think it’s reasonable to differentiate the retirement age between men and women. Female should retire younger. The deciding factor on the age issue, according to me, is the physical condition of a person. It is obvious that the situation of men and women differs a lot when considering age and aging problems. Besides, we cannot deny that women generally take more household responsibilities, which means that they are under more pressure. It’s good for women and also their families to allow them retire earlier.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidates Conducting an Effective Performance AppraisalYour company is going to evaluate the performance of sales representatives. You have been asked to make recommendations on how to make the performance appraisal effective.Discuss and decide together: who would be chosen to evaluate the performance of sales representatives what should be evaluated and why.For three candidates Conducting an Effective Performance AppraisalYour company is going to evaluate the performance of sales representatives. You have been asked to make recommendations on how to make the performance appraisal effective.Discuss and decide together: who would be chosen to evaluate the performance of sales representatives what should be evaluated and why what is the result if the same criteria are applied to all sales representatives.正确答案：A: You see, our company is going to evaluate the performance of sales representatives. To make the performance appraisal effective, the choice of raters is crucial.B: Yes, that’s important. In my opinion, external customers are in a good position to evaluate sales representatives and can observe much sale-related behaviour.A: Besides, if sales representatives’performance review includes customer’s survey data, the customers tend to be more satisfied, and the business performance tends to be better.B: That’s for sure.A: Undoubtedly customers are one of the appraisers. But have you ever hit upon such an idea, the combination of various raters? For example, if customer appraisal is used along with self-appraisal, the performance appraisal will surely be more objective and beneficial.B: Definitely, since self-appraisal gets the individual involved in the review process. So when setting a future performance goal, it will be more acceptable and fair for both managerand the sales representatives to establish it jointly.A: In fact, jobs are multifaceted and different eyes see different aspects. To make evaluation effective and accurate, we’d better get input from as various angles as possible, such as supervisors, peers, customers and the like.B: I couldn’t agree more. As to what should evaluate, I tend to evaluate sales representative’s accomplishments. Since evaluating a salesperson on the basis of their sale volume involves less subjectivity and therefore may be less open to bias. Besides results appraisal can directly align the employees’ goal with the organisational goal.A: It may be a good idea. But if the same criteria apply to sales representatives who have extremely bad market, it would be unfair to hold these employees accountable for results caused by external factors. There are sometimes circumstances beyond control.B: Yes, that’s why we need to consider the role of market when establishing different fair criteria.。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案1. 阅读以下商务邮件并回答以下问题：Dear Mr. Smith,We are pleased to inform you that your application for the position of Marketing Manager has been successful. We would like to invite you to our office for a final interview on the 15th of March at 10:00 AM. Please confirm your availability at your earliest convenience.Best regards,Jane DoeHR Manager问题：(a) 邮件中提到的面试日期是什么时候？(b) 面试的时间是几点？(c) 谁发的邮件？答案：(a) 面试日期是3月15日。
(b) 面试的时间是上午10:00。
(c) Jane Doe发的邮件。
2. 根据以下信息，完成句子：A: We have a meeting scheduled for tomorrow morning at9:00 AM.B: I'm afraid I can't make it. I have a prior engagement.(a) A说他们有一个会议安排在什么时候？(b) B说他不能参加会议的原因是什么？答案：(a) A说他们有一个会议安排在明天上午9:00。
(b) B说他不能参加会议的原因是因为他有一个先前的约定。
3. 阅读以下对话并回答问题：A: What's the deadline for submitting the project proposal? B: It's due next Friday.问题：(a) 项目提案的截止日期是什么时候？(b) 提交项目提案的时间是什么时候？答案：(a) 项目提案的截止日期是下周五。
商务英语bec高级考试考试题及
商务英语BEC高级考试试题及答案一、阅读理解（每题2分，共40分）Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案：APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案：A二、写作（共20分）Part 1: 商务报告Part 2: 商务邮件三、听力理解（每题2分，共20分）Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案：BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案：A四、口语表达（共20分）Part 1: 角色扮演场景：你是一家咨询公司的项目经理，你的同事John因为个人原因无法参加即将到来的客户会议。
BEC商务英语(高级)口语模拟试卷92(题后含答案及解析)
BEC商务英语（高级）口语模拟试卷92(题后含答案及解析)题型有： 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Successful teamwork: how to ensure the success of teamwork realisedB Market researching: the importance of market researching in new product developmentC Cost controlling: factors involved in controlling product cost正确答案：A Successful teamwork; how to ensure the success of teamwork realised In my opinion, mutual trust is the key element for successful teamwork. When members share a trusting relationship, they will feel free to express their views, understand each other’s capabilities and limitations, and communicate with each other timely. This helps to bring out the potentials, experience and creativity of the individual and creat good work environment. On top of that, timely communication, decision making and full cooperation will also help to improve work efficiency which is also a criterion for successful teamwork.B Market researching: the importance of market researching in new product development Marketing research is an essential first step in all product development. There is little point in developing a new product unless you can sell it. Marketing research proves to a company whether the new product it develops is what the customers want and whether it is better than other competing products in the market. A company can get information whether there is a neche for a new product and what are the customers’needs and taste for the product through market researching which guarantee that it will eventually make profit.C Cost controlling: factors involved in controlling product cost Several factors should be considered in controlling the product cost. First, it is important to cut down the cost of the materials, as to a large extent, it helps to determine the cost of the products. Second, efficiency of production line is another important thing to consider. When introducing a a production line, it is important to consult the specialist and see that it is user-friendly and will not cause too much physical stress. Meanwhile,workers should get fully trained in order to work more effciently.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask more questions related to the topic. For two candidates Developing internal communication strategyThe company you work for is considering developing sound internal communication strategy to strengthen the effective communication among staff. As the director of human resource department, you have been asked to hand in a proposal. Discuss and decide together: what is the importance of a sound internal communication strategy for a company what factors should be considered in developing a sound communication strategy.For three candidates Developing internal communication strategyThe company you work for is considering developing sound internal communication strategy to strengthen the effective communication among staff. As the director of human resource department, you have been asked to hand in a proposal. Discuss and decide together: what is the importance of a sound internal communication strategy for a company what factors should be considered in developing a sound communication strategy list some benefits of effective internal communication.正确答案：A: Our company is currently thinking of developing sound internal communication strategies. What do you think of it?B: Well I think it is of urgent need to develop sound internal communication strategies for our company now. As a matter of fact, it is the most neglected areas of strategic planning. Our company has confronted with some questions now and it is high time to settle them.A: I totally agree with you. An integrated internal communication strategy provides a focused plan for communicating the company’s mission, vision, values, goals and why they matter to employees. In your opinion, what factors should be considered in developing a sound communication strategy?B: Well, I think when developing the internal communication strategy, it is essential to align with and support the business objectives and external communication strategies. The following issues should be considered when developing the strategy: is there an existing communication process? If yes, how can the new process be integrated with or replace the old one? Who needs to regularly communicate information in the company? What internal communication tools or media are readily available? How will each medium be used? And etc.A: Wow, you speak really like an expert in that field. I think one of the best ways to evaluate the success and effectiveness of the communication strategy is by linking the internal communication activities with project result and income-generating opportunities for the business. So please show me some benefits of an effectiveinternal communication strategy.B: There are plenty, of course. For example, on the part of staff, it encourages a sense of identification with the goals, mission and procedures of the organisation, which can result in a sense of “making a difference”.A: Yeah, I can’t agree with you more.。
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【剑桥BEC真题集第二辑】TEST 1A. 客户关系：让客户感到受到重视的重要性B. 公司发展：控制公司扩张的重要性C. 营销：如何确保公司的代理商始终保持高效率PART 2A. Customer relatio ns: the importa nee of maki ng customers feel valued.In my opinion, mai ntai ning good customer relatio ns is of vital importa nee to a bus in ess. If not, you may have no way to sell your products or services to customers. Then, there is no cha nee for you to make money. In order to establish good relati ons with your customers, you should make customers feel valued. There are a nu mber of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggesti ons for improveme nt of your products or services. Secon dly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When someth ing has gone wrong with your products they have purchased, send your tech nicians as soon as possible.B. Compa ny growth: the importa nee to a compa ny of con trolli ng expa nsionAs we know, every compa ny no wadays seeks for growth and developme nt in order to survive in the highly competitive world. But we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For in sta nee, a departme nt store in our city used to be very prosperous before it sought for expa nsion. A few years ago, it bega n establish ing branch stores in other cities throughout the provi nee. With in a period of two years, scores of bran ches had bee n sep up in and outside the provi nee. At first, bus in ess was okay and everythi ng went well. Then, some problems bega n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the departme nt store simply went ban krupt. This is a less on for us to lear n.C. Marketi ng: how to en sure that age nts maintain a high level of effective ness whe n represe nting a compa ny.As we all know, sig ning an age ney agreeme nt with a firm is a customary practice in market in g. In order to en sure they mai ntai ns a high level of effect iven ess, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared will be offered. If he fails to do so, he will not get the commissi on. Second, check and supervise the process or progress of the marketi ng campaig n laun ched by your age nt. If someth ing has gone wron g, immediately correct it. If your age nt runs into difficulties, you should offer a hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.PART 3A. Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggesti ons. Do you have any ideas as to the ways of sett ing up such a scheme so that all staff can make contributions?B. I have heard of that. I think this is quite good for the future developme nt of our compa ny. As for ways of sett ing upsuch a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A. That' sounds good. But who do you think should be chose n as the member of the committee? The head of eachdepartme nt, or some professi onal people from outside?B. Some departme nt leaders can be in eluded, but not every one of them. We may select a couple of senior con sultants of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.A. Yeah. I think each departme nt may prepare a box for collect ing ideas and the box should be put at a place where allstaff can have an easy access. A special colu mn can be created on the compa ny ' website for idea collect ion since internet is almost available for all staff members.B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee issupposed to draw up specific sta ndards for the sake of evaluat ing, qua ntitative and finan cial sta ndards, for in staoffer valuable suggestions …【剑桥BEC真题集第二辑】TEST 2A. 沟通技能：给录用的员工培训外语的重要性B. 广告：如何选择合适的机构处理公司公告C. 财政：如何决定公司是否上市PART 2A. Commun icati on skills: the importa nee of fore ign lang uage trai ning for selected employees.In my opinion, it is very important to provide selected employees with foreign Ianguage training. As we all know, globalizati on brings many cha nces of intern ati onal bus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt. Therefore, in order to help employees to accomplish their task, foreign Ianguage training should be offered, especially to those selected ones who in volve in the intern ati onal market, so that they can shoulder up the resp on sibility soon.B. Advertis ing: how to select a suitable age ncy to han die a compa ny ' advertis ingIn order to select a suitable agency to handle a company ' advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be take n in to con sideratio n. The larger the size, the more powerful it may be. Third, face-to-face com muni cati on is n ecessary to know whether the age ncy is familiar with the features of the compa ny and its products.C. Finance: how to decide whether to float a compa ny on the stock marketSeveral aspects should be con sidered before you decide whether to float a compa ny on the stock market or not. First, the adva ntages brought by this should be take n into full view. Second, the policy concerning list ing a compa ny onto the stock market should be checked to see whether a compa ny meets the requireme nts. Third, the resp on sibilities that a list ing compa ny has be bear should be fully un derstood, such as disclosure of director 'duty, all kinds of expe nses, tax and so on.PART 3A. Our company will open a new branch in another part of the country. Therefore, some members of staff need to besent there to do bus in ess. This is good n ews for us because it means our compa ny is grow ing.B. Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not manypeople want to work there. Away from their families and old co-workers, they may feel l on ely and less-motivated.A. That 'sa problem. But I think the company can offer some financial incentives to those who are to be assigned there,for example, relocati on allowa nee.B. Good idea. Besides, the company can address the staff' housing need by relocating or establishing temporary perma nenthous ing arran geme nt for them.A. I agree. The compa ny should provide staff with sufficie nt in formati on about the new locati on.B. Yes, the information about the local people can culture is very useful and important. That can help them get prepared beforethey are sent there.A. And so is the information about the surrounding environment, including climate, local customs, people's living habits, etc.B. I couldn 'agree with you any more. All the information you mentioned will make them adjust to the new workplace.【剑桥BEC真题集第二辑】TEST 3PART 2A. Personnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his resp on sibilities.This will sig ni fica ntly reduce wasted time and effort, which in turn can enhance productivity and overall performa nee. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivati on usually is a result of satisfact ion with the job and the firm. Compa ny loyalty in turn will greatly reduce turnover level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.B. Strategic pla nning: how to decide whether to purchase or rent compa ny premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent compa ny remises. As we all know we will have to spe nd much more money in purchas ing premises than ren ti ng them. Therefore, we should check our compa ny ' finan cial situatio n to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company' cash flow or even un derm ine the compa ny 'no rmal product ion. Secon dly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildi ngs or just build a branch for a short-term project which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.C. Sales: how to en sure that price levels for new products are set appropriatelyFirst, we should con sider the cost of our new products before we put them into the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Second, we should carry out an in vestigati on or market research in the target market to see what price level can be accepted by our pote ntial customers. We will also have to study the con sumers ' habits and the popularity of our new products in the target market. Only through these comprehe nsive in vestigati ons can we en sure the appropriate price levels of our new products.PART 3A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health an d fitn ess. What ben efits do you think the fitn ess centre can bring for our compa ny?B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for any thi ng. We may enjoy our work and life.A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our compa ny. Therefore, the compa ny will gain more profits.B. Tha t s true. And I also believe that the fitn ess centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A. Exactly. Then how to promote the need for health and fitness to all staff?B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts in vited to make the staff con scious of the importa nee of the exercises to health, and the importa nee of health to life and work. The experts' talk must be convincing eno ugh to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercis ing and build ing or shapes. After all, professi onal coaches know very well how to help people develop in terests in exercise. And the proper ways of exercis ing seem to be effective to improve the healthof the staff.【剑桥BEC真题集第二辑】TEST 4A. 市场调查：调查了解顾客习惯和态度的重要性B. 财务管理：怎样为公司找到消减成本的方法C. 交流沟通：怎样在公司内部不同部门之间建立有效的工作关系PART 2A. Market research: the importanee of finding out about customers ' habits and attitudes.As we all know, your customer 'habits and attitudes will exert a great i nflue nee on the product ion and sales of your products, or services. Customer 'habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the prici ng of your products. Customer ' attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can rema in popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the product ion and sales of your products towards a right directi on.B. Finan cial man ageme nt: how to ide ntify ways of reduci ng costs in a compa nyThe gen eral purpose of a compa ny is to make profits, and reduci ng costs, which in turn will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the compa ny make best use of their tale nts and skills, and thus will reduce the labor cost.Ano ther way is preve nt any waste of materials in producti on, by updati ng equipme nt and tech no logy, for in sta nee. Improvi ng man ageme nt efficie ncy is also an approach to reduce the overheads of a compa ny, say, by simplify ing some procedures of doing bus in ess.C. Com muni cati on: how to achieve an effective work ing relati on ship betwee n differe nt departme nts with in a compa ny? First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departme nts, but for the well-be ing of the whole compa ny. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and com muni cate with each other. For example, we can hold regular gatheri ngs in which every one can have the cha nce to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differe nces while retai ning com mon gro und.PART 3A. Incen tive schemes have become a very popular form of employee ben efits as they work as a reward scheme for the most productive people in the compa ny. What ben efits do you think an incen tive scheme for staff would bring to the compa ny?B. By linking ben efits to targets means that employees are en couraged to work hard and are rewarded whe n they reach the targets. As for the ben efits brought by an incen tive scheme to the compa ny, the most obvious one is the improveme nt of productivity and effect iven ess of staff.A. I totally agree with you. Good incen tive schemes will help to improve the bus in ess of a compa ny with its staff sen thusiasm in hard work, and attract more excelle nt tale nts to join it. Then, in your opi nion, what incen tive schemes should be arran ged to en courage the employees?B. l think a compa ny should offer the health and well-be ing in sura nce, allowa nce for tran sport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ' working enthusiasm.A. Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incen tive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incen tives in clude extra holiday time offered to those who meet or exceed targets.B. I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have childre n, because the staff can arra nge and bala nee their work and family.【剑桥BEC真题集第三辑】TEST 1A. 与客户关系：忠实顾客关于产品的意见对公司的重要性B. 员工的发展：为员工设计有效的职业规划对公司发展的重要性C. 企业发展策略：怎样保持公司股东的信心PART 2A. Customer relati ons: the importa nee to a compa ny of reliable customer of opinions of productsThe reliable customers ' opinions play an important role when a company wants to stay ahead in the fierce competition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a compa ny to improve its products. The compa ny can take the feedback into con sideratio n whe n it tries to upgrade its products or develop new on es.B. Developme nt: the importa nee to a compa ny of develop ing effective career pla ns for staffA successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the compa ny itself.With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the compa ny to recruit new staff of high quality and that will enhance the compa ny 's competitive stre ngth.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and developme nt, devoted themselves to their jobs, and become much more loyal to the compa ny.Therefore, a good career pla n will ben efit both the compa ny and its staff.C. Busin ess strategy: how to maintain the con fide nee of compa ny share holders.Shareholders' con fide nce is very crucial for every compa ny. In order to mai ntai n the shareholders ' con fide nee, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition, compa nies should try their best to improve the bus in ess and in crease the sales in come, so that the shareholders can get more profits from their in vestme nt. Also, a compa ny had better offer regular in formatio n about the bus in ess to let the shareholders know the compa ny is in good con diti ons. In that case they can be more con fide nt about the compa ny. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the compa ny, so the compa ny can keep sufficie nt finan cial resources to operate and develop.)PART 3A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem ？B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the gover nment shoulden courage people to use more public tran sport means in stead of drivi ng private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sen se. But public tran sport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have con trol over the time, and you can enjoy the ease of traveli ng to and from walk.B. But taking buses is cheap and you don 'tneed to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenan ce, and park ing, etc.A. So it seems that we two can hardly agree with each other. Since we have an alysed the adva ntages and disadva ntages of public tran sport and private tran sport, our staff can make their own choices. Now let 'move to the sec ond topic: what the effects might be of allowi ng staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work opti oins serve to spread exist ing jobs further, creat ing a model for a saner, more huma ne work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family dema nds, professi onal requireme nts, pers onal n eeds for variety. Flexible work is also practical and worthwhile for compa ni es. Many a compa ny has adopted this practice and ben efited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees ' morale, and meet the needs of employees with childre n and other outside dema nds.【剑桥BEC真题集第三辑】TEST 2A. 质量监控：公司对自己的产品和服务实行质量监控的重要性B. 信心管理：怎样保证信息在公司内部受到有效的管理\C. 财务规划：影响合理定价策略的因素PART 2A. Quality con trol: the importa nee to a compa ny of mon itori ng the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first consider the quality and reputation of the company. If that supplier has a good record of con siste nt quality and service, a pote ntial customer is more likely to purchase their products. Also, on ly with high quality sta ndard can a compa ny main tai n its customer loyalty and attract more new customers.B. I nformatio n man ageme nt: how to en sure that in formatio n is man aged effectively within a compa nyInformation management within a company is of great significance to a company. To some extent, it means life and death to a compa ny. A com mon way to man age in formatio n is to set up a system and assig n certa in people to take charge of the work. On one hand, con fide ntial in formati on will be kept secret and safe, so as to have the rights and ben efits of the compa ny protected; on the other hand, other in formati on should be circulated in time with in the compa ny so that un dersta nding will be deepe ned among departme nts and staff members, which will be of great value to growth of the compa ny.C. Finan cial pla nning: the factors involved in decidi ng on appropriate prici ng strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit.Secondly, similar products of the rival firms: What are their prices? What are your product ' s competitive In what aspect does your product superior to others? This can add extra value to your product. Last but no t least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A. Our compa ny is going to take over ano ther compa ny. In order to en courage staff from both compa nies to worktogether effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to en courage teamwork?B. I think active leisure activities should be considered, including energetic activities that also require one to use men tal power.We can go hik ing, camp ing, fish in g. I think these activities can enhance staff 's cooperative spirits.A. Yes, such activities are very relaxing, especially hiking and camping, which are wonderful experience that will helpus forget our stress. Besides, play ing basketball or volleyball can also help a lot to promote the spirit of cooperati on and frien dship.B. Right. Through these activities, people from difference companies will become more familiar to each other, andknow each other better, which makes it easier for them to communicate with each other in their work. And by theway, what' the importa nee of teamwork for the staff in your opinion?A. Eneouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easilycome up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B. I quite agree with you. I n my view teamwork is a key eleme nt for success in today 'world. It facilitates in teracti on betwee nstaff and helps absorb in formatio n and retain kno wledge. By using teamwork we can make this complicated work become simple and easy, and we can create a sound and effective com mun icatio n with the project and mon itor the com muni cati on betwee n members as well as the com muni cati on betwee n the boss and subord in ates. In additi on, in a team every one tries to help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the managers can thus save the energy and time for trouble-shooting. In this way our company can become a un ited one.Research and com mon sense also tell us that hav ing teams that work well together usually results inseveral importa nt bus in ess ben efits: improved performa nee, in creased productivity, in creased creativity, in creased sense of employee motivati on and bel onging. Effective teamwork also improves in dividual and overall performa nee. As a result, our new compa ny is able to bloom in the bus in ess.A. 员工关系：公司给所有员工提供一定便利的重要性B. 技术：公司定期更新技术设备的必要性C. 战略规划：在机构内部有效完成变革所涉及的因素Part 2A. Staff relati ons: the importa nee of a compa ny providi ng a range of facilities for all staff.In my opinion, staff relations play an important role in the development of a company. Thus, it is significant for the compa ny to provide a range of facilities for all staff to establish good staff relati ons.Firstly, in this way staff will feel they are valued and their contribution is recognized by the company. (staff morale) Secondly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the compa ny more efficie ntly and faithfully. Then the compa ny tends to run smoothly and become successful. (improve the worki ng environment, makes it more attractive to clie nts )B. Tech no logy: the importa nee to a compa ny if regularly upgradi ng its tech no logical equipme ntNowadays, with the quick developme nt of scie nee and tech no logy, it is very n ecessary for a compa ny to regularly upgrade its tech no logical equipme nt.First, this can help to improve the work efficie ney. Second, new tech no logical equipme nt can help set up a good image for a compa ny, thus leavi ng a good impressi on on clie nts. Third, this can help to broade n staff 'horiz on. They will be in formed of the latest developme nt in the world, particularly in their own field. Therefore, regularly upgradi ng the tech no logical equipme nt can ben efit a compa ny a lot.C. Strategic pla nning: the factors in volved in man agi ng cha nge effectively with in an orga ni zati onIn order to man age cha nge effectively with in an orga ni zati on, we have to take some factors into con siderati on.First, it is very importa nt to find a proper way to in troduce cha nge to staff, for this will decide their resp onse to cha nge to some degree. Second, the new opport un ities brought by the cha nge should be emphasized, which can help to shift staff' focus on possible parts they don 'like. Third, staff should be en couraged to give their feedback ,and accord in gly, some revision can be made in order to show that staff 'opinions are valued.PART 3A. You know, our company is considering funding a regional educational project for 16 to 18-year-old students who are interested in a bus in ess course. I think it is good n ews for those stude nts and also a good cha nee to promote the n ame of our compa ny.B. I agree with you. Stude nts can ben efit from this project and lear n someth ing about bus in ess. And we can take thisopport unity to launch and advertis ing campaig n via all kinds of media, such as TV , radio, and major n ewspapers.A. Yes, but we should not forget the Internet. As you know, many people surf on the Internet regularly to get n ecessary in formation. Besides, it is quite cheap to advertise on the intern et, much cheaper tha n that on TV or radio.B. You got it. But there is someth ing we should pay atte nti on to. That is, how should the progress and outcomes of the projectbe mon itored?A. Well, how about sett ing up a foun dati on, which can decide the amount gran ted to each stude nt accord ing to his/heracademic performa nee?B. Good idea. It' also the foundation ' responsibility to publicise the progress of the project. Some tasks orobjectives should be set beforeha nd for those stude nts so that they know whatshould be done whe n tak ing the course. And some rewards or prizes ought to be gran ted for those who gain remarkable results.A. Yes, this can also be regarded as a part of the advertis ing campaig n.B. I believe we can mon itor the progress of the project effectively in this way.A. And to promote the name of our company at the same time, so the reputation of our company will be expanded.。