BP品牌故事
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
The BP Story
Brian Miller AGI Leadership Forum – May 1, 2006
Who we are
BP is an oil, gas, petrochemicals and renewables company We employ around 102,900 people We have operations on 6 continents and in over 100 countries …market capitalization $231 billion (as at 7 Feb 2006) …annual revenues/turnover of $253 billion (in 2005) …the 2nd largest oil & gas company and one of the 10 largest companies in the world
7
Royal Dutch Shell
BP
Chevron Conoco/Phillips
Repsol
The world’s largest companies
Market Cap ($bn) 382 380 262 234 221 212 210 199 195 178 176 171 165 148 144 Company General Electric Exxon Mobil Microsoft Citigroup BP Wal-Mart Stores Royal Dutch/Shell Johnson & Johnson Pfizer Bank of America HSBC Vodaphone IBM Total Intel Corporation
top brand
Great company
Financial performance
Consistent outperformance of peers
Recommended by brokers Desirable employer
Attract and retain top talent Consistently rated as a buy by top brokers
5
Reserves and enterprise value: 1997
EV $bn 300 250 200 150 100 50 Fina 0
Shell Exxon
BP Texaco ENI Mobil ARCO Elf Chevron REP Amoco TOT Philips
5.0
10.0
15.0
15
BP is a gas supermajor
• Gas now makes up some 40% of BP’s total production • BP is one of the world’s largest gas marketer and traders providing gas to customers in 26 countries • We are the second largest supplier of gas into LNG plants
Our medium-term intent is to grow by 2% to 3% a year, in line with global gas demand by: • realising the full potential of existing and new profit centres
• $8 billion investment over 10 years.
• Globally, the power sector is the biggest source of greenhouse gas emissions – responsible for about twice the emissions of the transport sector.
(including Acetyls & Aromatics from Petrochemicals)
3
Our global presence
Oil Gas Chemicals Refining Market positions
An opportunity and a responsibility
• Some 40% of the power-generating capacity required to meet projected world electricity demand in 2020 has yet to be built.
• The business will initially employ around 2,500 people.
20.0
25.0
Reserves billion boe
End of year 1997, based on published data
6
Sector Structural Change since 1997
350 Exxon/Mobil 300 Enterprise Value $bn 250 200 TOTAL 150 ENI 100 50 0 0.0 5.0 10.0 15.0 20.0 25.0 Proved Reserves boe billion
Wind • • We have constructed two wind farms in the Netherlands producing enough power for over 15,000 Dutch homes. Under Alternative Energy we aim to grow our wind business from 30MW to 450MW in 2008 and become a Top Tier player by 2015.
4
Where our people come from
(1999)
(2000)
(2000) (2002)
2. 1.
(2002)
(2000) (2001)
1. 2.
(1996)
(2001)
Some Mobil employees became part of BP staff post dissolution of JV in Europe BP acquired some Belgium assets
Gulf of Mexico Deepwater Trinidad
North Africa
Angola
Asia Pacific
For further information contact Michael Elliott michael.elliott2@uk.bp.com
14
Connecting to the Future--Business and Policy Intersections
2500 2000 1500 1000 500
Alaska North Sea
North America Gas
0
Egypt Middle East
2002 2003 2004 2005 2006 2007 2008 2009 2010 EPCs Disposals
Latin America
13
New profit centers
…serving 13 million customers every day
2
What we do
BUSINESS SEGMENTS
RESOURCES
Exploration & Production
CUSTOMER FACING
Gas, Power & Renewables Integrated Supply & Trading Refining & Marketing
17
Alternative Energy
Solar • • Operating for over 30 years we are one of the world’s top three solar manufacturers and marketers. We plan to increase sales of solar panels from 110MW capacity to 300MW by 2008.
16
Alternative Energy
• In 2005, we established a new business called BP Alternative Energy to generate and market cleaner, low carbon power from solar, wind, hydrogen and natural gas sources.
10
Key dimensions of great companies
Βιβλιοθήκη Baidu
Top brand
Admired and respected by peers
As rated by other senior executives
Highly regarded by customers & stakeholders
3500
Capital efficiency: project delivery
t housand boe/day
3000 2500 2000 1500 1000 500
TNK-BP Azerbaijan
0 2002 2003 2004 2005 2006 2007 2008 2009 2010 NPC+Kaz TNK-BP
8
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Source: Financial Times 31 March 2005
Our aspiration A great future
9
Our aspiration and our purpose
To be numbered amongst the world’s great companies when evaluated on financial returns and growth, being a great place to work and building a positive relationship with society. BP’s strategy, February 2004 Our fundamental purpose as an organization is to provide better goods and services in the form of light, heat, power and mobility to increasing numbers of people and thereby to deliver shareholder value on a long term basis. Sustainability Report 2005
Source: McKinsey
11
Our business strategy Fuelled with possibilities
12
Existing profit centers
3000
Existing profit centers: managed decline
t housand boe/day
Hydrogen Power • Generating power from hydrogen using fossil fuels such as coal, oil and natural gas. In June 2005 we announced our plans to design the world’s first commercial hydrogen power plant in Scotland and earlier this year we announced a proposal to build a second plant in California. The carbon dioxide emissions from generating power in this way are 90% lower than those that would be generated by burning fossil fuels.
Brian Miller AGI Leadership Forum – May 1, 2006
Who we are
BP is an oil, gas, petrochemicals and renewables company We employ around 102,900 people We have operations on 6 continents and in over 100 countries …market capitalization $231 billion (as at 7 Feb 2006) …annual revenues/turnover of $253 billion (in 2005) …the 2nd largest oil & gas company and one of the 10 largest companies in the world
7
Royal Dutch Shell
BP
Chevron Conoco/Phillips
Repsol
The world’s largest companies
Market Cap ($bn) 382 380 262 234 221 212 210 199 195 178 176 171 165 148 144 Company General Electric Exxon Mobil Microsoft Citigroup BP Wal-Mart Stores Royal Dutch/Shell Johnson & Johnson Pfizer Bank of America HSBC Vodaphone IBM Total Intel Corporation
top brand
Great company
Financial performance
Consistent outperformance of peers
Recommended by brokers Desirable employer
Attract and retain top talent Consistently rated as a buy by top brokers
5
Reserves and enterprise value: 1997
EV $bn 300 250 200 150 100 50 Fina 0
Shell Exxon
BP Texaco ENI Mobil ARCO Elf Chevron REP Amoco TOT Philips
5.0
10.0
15.0
15
BP is a gas supermajor
• Gas now makes up some 40% of BP’s total production • BP is one of the world’s largest gas marketer and traders providing gas to customers in 26 countries • We are the second largest supplier of gas into LNG plants
Our medium-term intent is to grow by 2% to 3% a year, in line with global gas demand by: • realising the full potential of existing and new profit centres
• $8 billion investment over 10 years.
• Globally, the power sector is the biggest source of greenhouse gas emissions – responsible for about twice the emissions of the transport sector.
(including Acetyls & Aromatics from Petrochemicals)
3
Our global presence
Oil Gas Chemicals Refining Market positions
An opportunity and a responsibility
• Some 40% of the power-generating capacity required to meet projected world electricity demand in 2020 has yet to be built.
• The business will initially employ around 2,500 people.
20.0
25.0
Reserves billion boe
End of year 1997, based on published data
6
Sector Structural Change since 1997
350 Exxon/Mobil 300 Enterprise Value $bn 250 200 TOTAL 150 ENI 100 50 0 0.0 5.0 10.0 15.0 20.0 25.0 Proved Reserves boe billion
Wind • • We have constructed two wind farms in the Netherlands producing enough power for over 15,000 Dutch homes. Under Alternative Energy we aim to grow our wind business from 30MW to 450MW in 2008 and become a Top Tier player by 2015.
4
Where our people come from
(1999)
(2000)
(2000) (2002)
2. 1.
(2002)
(2000) (2001)
1. 2.
(1996)
(2001)
Some Mobil employees became part of BP staff post dissolution of JV in Europe BP acquired some Belgium assets
Gulf of Mexico Deepwater Trinidad
North Africa
Angola
Asia Pacific
For further information contact Michael Elliott michael.elliott2@uk.bp.com
14
Connecting to the Future--Business and Policy Intersections
2500 2000 1500 1000 500
Alaska North Sea
North America Gas
0
Egypt Middle East
2002 2003 2004 2005 2006 2007 2008 2009 2010 EPCs Disposals
Latin America
13
New profit centers
…serving 13 million customers every day
2
What we do
BUSINESS SEGMENTS
RESOURCES
Exploration & Production
CUSTOMER FACING
Gas, Power & Renewables Integrated Supply & Trading Refining & Marketing
17
Alternative Energy
Solar • • Operating for over 30 years we are one of the world’s top three solar manufacturers and marketers. We plan to increase sales of solar panels from 110MW capacity to 300MW by 2008.
16
Alternative Energy
• In 2005, we established a new business called BP Alternative Energy to generate and market cleaner, low carbon power from solar, wind, hydrogen and natural gas sources.
10
Key dimensions of great companies
Βιβλιοθήκη Baidu
Top brand
Admired and respected by peers
As rated by other senior executives
Highly regarded by customers & stakeholders
3500
Capital efficiency: project delivery
t housand boe/day
3000 2500 2000 1500 1000 500
TNK-BP Azerbaijan
0 2002 2003 2004 2005 2006 2007 2008 2009 2010 NPC+Kaz TNK-BP
8
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Source: Financial Times 31 March 2005
Our aspiration A great future
9
Our aspiration and our purpose
To be numbered amongst the world’s great companies when evaluated on financial returns and growth, being a great place to work and building a positive relationship with society. BP’s strategy, February 2004 Our fundamental purpose as an organization is to provide better goods and services in the form of light, heat, power and mobility to increasing numbers of people and thereby to deliver shareholder value on a long term basis. Sustainability Report 2005
Source: McKinsey
11
Our business strategy Fuelled with possibilities
12
Existing profit centers
3000
Existing profit centers: managed decline
t housand boe/day
Hydrogen Power • Generating power from hydrogen using fossil fuels such as coal, oil and natural gas. In June 2005 we announced our plans to design the world’s first commercial hydrogen power plant in Scotland and earlier this year we announced a proposal to build a second plant in California. The carbon dioxide emissions from generating power in this way are 90% lower than those that would be generated by burning fossil fuels.