关于大学课程国际营销的考试题目

Chapter 1—The Global Marketing ImperativeTRUE/FALSE1. International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.ANS: T PTS: 1 DIF: Moderate REF: p. 42. The major foundation of the international marketing process is the planning andconducting of transactions across national borders to create exchanges that satisfy the objectives of stakeholders and society.ANS: T PTS: 1 DIF: Easy REF: p. 43. International marketing is a tool used to focus on improvement of one's present position and retain the basic marketing tenets of "value" and "exchange".ANS: T PTS: 1 DIF: Easy REF: p. 54. To achieve success in the art of international marketing, it is necessary to be firmly grounded in its technological aspects.ANS: F PTS: 1 DIF: Moderate REF: p. 65. World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing.ANS: T PTS: 1 DIF: Moderate REF: p. 76. World trade has forged a network of global linkages that bind countries together and were first recognized during the rebuilding of Europe after WWII.ANS: F PTS: 1 DIF: Moderate REF: p. 87. Due to ongoing global technological innovation in marketing, products are distributed at a higher cost.ANS: F PTS: 1 DIF: Moderate REF: p. 98. Today, the United States' two-way trade with Europe reflects over 200 years of history as trading partners and still represents the number one trading alliance the U.S. has with any region. ANS: F PTS: 1 DIF: Moderate REF: p. 109. The effect of closer global linkages on the economics of countries has been dramatic.ANS: T PTS: 1 DIF: Moderate REF: p. 1010. Currency flows and exchange rates have a greater effect on trade than do government monetary policies.ANS: T PTS: 1 DIF: Moderate REF: p. 10-1111. Policymakers restrict the impact of global trade and financial flows by eliminating tariffs and quotas.ANS: F PTS: 1 DIF: Moderate REF: p. 1112. Firms that operate in the United States (domestic only) pay significantly higher wages than international firms.ANS: F PTS: 1 DIF: Moderate REF: p. 1213. Many firms do not participate in the global market because they feel international marketing should only be carried out by large, multinational corporations.ANS: T PTS: 1 DIF: Moderate REF: p. 1214. Companies are fairly consistent in their international activities because of the similarities intheir levels of experience, resources and capabilities.ANS: F PTS: 1 DIF: Moderate REF: p. 1315. The marketing manager's role has two integral parts: determining outsourcing output and the level of government regulation as it applies to productivity.ANS: F PTS: 1 DIF: Moderate REF: p. 19- Appendix A16. The four variables of the marketing mix are product, price, place, and promotion.ANS: T PTS: 1 DIF: Easy REF: p. 20- Appendix A17. Product policy is concerned with all the elements that make up the good, service, or idea that is offered by the marketer.ANS: T PTS: 1 DIF: Moderate REF: p. 20- Appendix A18. Short-term control tools in an annual plan include comprehensive and functional audits. ANS: F PTS: 1 DIF: Moderate REF: p. 21- Appendix A19. Lakes, rivers, and other bodies of water influence the kinds of economic activities that occur ina given place.ANS: T PTS: 1 DIF: Moderate REF: p. 23- Appendix B20. A store-location strategy that is successful in North America will succeed in Australia if transferred directly even without knowledge of the geographic patterns of Australia.ANS: F PTS: 1 DIF: Moderate REF: p. 24- Appendix BMULTIPLE CHOICE1. Which of the following is NOT one of the forms of international marketing defined in the text?a. Government-owned operationsb. Export-import tradec. Joint venturesd. Wholly owned subsidiariesANS: A PTS: 1 DIF: Moderate REF: p. 4-52. Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of:a. Global positioning systemsb. Transparent industriesc. Televisual optimizationd. International marketingANS: D PTS: 1 DIF: Moderate REF: p. 4-53. All the following are true about international marketing except thata. it combines the science and the art of business with many other disciplines.b. management contracts is a form of International marketing.c. international marketing lets go the basic marketing tenets of value and exchange.d. the international marketer is subject to a new set of macroenvironmental factors.ANS: C PTS: 1 DIF: Moderate REF: p. 4-54. Which of the following is the best definition of international marketing?a. Planning and conducting economic forecasting in developing countriesb. Creating a subsidiary in a neighboring countryc. The process of planning and conducting transactions across national borders to create exchangesd. Hiring employees from other countries to assist with advertising messagesANS: C PTS: 1 DIF: Moderate REF: p. 55. According to the text, international marketing differs from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally?a. Distance, products, and ideasb. Threats, exceptions, and tolerancec. Postage rates, telephone signals, and personal contactd. Different laws, cultures, and societiesANS: D PTS: 1 DIF: Difficult REF: p. 56. Which of the following statements is NOT true when describing the role of and the effect of international marketing on companies?a. International markets can become a source of growth.b. International markets can become a source of profit.c. International markets can improve quality of life that would not have existed.d. International markets can simplify the process and eliminate complex business decisions. ANS: D PTS: 1 DIF: Difficult REF: p. 77. While considering international issues and repercussions and making decisions all the following are considered except:a. What marketing adjustments are or will be necessary?b. What opportunities from global competition should I expect?c. Does my market have borders?d. What are my strategic global alternatives?ANS: B PTS: 1 DIF: Moderate REF: p. 78. Which of the new technologies has allowed consumers to supply and receive products from across the world for personal use?a. Travelogues on cable televisionb. The Internetc. Pensions and individual retirement accountsd. Newly created niche marketsANS: B PTS: 1 DIF: Moderate REF: p. 7-89. The trading bloc Mercosur is located in:a. Europeb. LatinAmericac. North Americad. AsiaANS: B PTS: 1 DIF: Easy REF: p. 810. Which of the following is NOT a bonafide trading bloc?a. NAFTA in North Americab. SurAsia in South America and Hong Kongc. ASEAN in Asiad. European Union in EuropeANS: B PTS: 1 DIF: Moderate REF: p. 811. Which of the following events helped identify global linkages causing the world to realize that the systems of product development, distribution, and consumption are intertwined and related?a. The worldwide oil crisis of 1970b. Gulf War I and Gulf War IIc. International all-stars playing in the World Seriesd. The trans-continental joining of the United States by railroadANS: A PTS: 1 DIF: Moderate REF: p. 812. Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true?a. Technological innovation has complicated the production process, so products take longer to produce.b. Technological innovation has increased demand, therefore products cost more to distribute.c. Technological innovation allows for customization in order to meet diverse customer needs.d. Technological innovation causes higher prices because of the distance that raw materials have to travel.ANS: C PTS: 1 DIF: Difficult REF: p. 913. The emergence of technology has created new markets for companies. Which of the following represents an example of this new market tendency?a. The construction of corner drugstores that replace gas stationsb. Listing of ingredients on the side panel labels of products distributed worldwidec. Newspapers being distributed onlineas opposed to physically on newsprintd. Storage facilities rented by the monthANS: C PTS: 1 DIF: Moderate REF: p. 914. The International Monetary Fund (IMF) was founded in 1944 to:a. manage the monetary policy of the world.b. help restructure impoverished economies.c. maintain confidence in the financial system and promote public understanding of the financial system.d. provide financial assistance to developing countries for development programs with the goal of reducing poverty.ANS: B PTS: 1 DIF: Moderate REF: p. 1015. Which of the following has traditionally been a domestic issue and is now an international issue?a. Geographic boundaries of citiesb. The flow of water through dam diversion tunnelsc. Applications for government subsidiesd. Agriculture and farm policies affectingimports and exportsANS: D PTS: 1 DIF: Difficult REF: p. 1016. Currency flows, independent of trade, set _____, which are the values of currencies relative to each other.a. commercial ratesb. interest ratesc. official ratesd. exchange ratesANS: D PTS: 1 DIF: Moderate REF: p. 1017. By erecting barriers, charging tariffs, designing quotas, and implementing other import regulations, governments have attempted to:a. popularize bureaucratic movement and entice more individuals into government service.b. restrict the impact of global trade and financial flows.c. increase income into the government.d. capitalize on technology and enforce worldwide standards.ANS: B PTS: 1 DIF: Difficult REF: p. 1118. To regain some power to influence events, policymakers have sought to restrict the impact of global trade and financial flows by including all the following except:a. erecting barriers.b. charging tariffs.c. cancelingimport regulations.d. designing quotas.ANS: C PTS: 1 DIF: Moderate REF: p. 1119. For a country to remain a player in the world economy, which of the following groups need to respond aggressively with innovation, process improvements, and creativity?a. Governments, companies, and individualsb. Importers, exporters, and consumersc. Courts, government, and consumersd. Wholesalers who take possession of the product prior to saleANS: A PTS: 1 DIF: Difficult REF: p. 1220. One way to guard against market saturation of a product is:a. to lower interest rates.b. to delay introduction of a new product.c. to personalize the message to the customer.d. to lengthen or rejuvenate product life cycles in other countries.ANS: D PTS: 1 DIF: Difficult REF: p. 1221. Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that:a. there are no substantial differences between consumer groups.b. the influence of music on the masses dictates morals for a new generation.c. incomplete research affects the learning curve.d. international customers are just like the ones the firm deals with at home.ANS: D PTS: 1 DIF: Moderate REF: p. 1222. For a firm that is just beginning to enter the global market, which of the following is NOT true?a. The demand on time is lowb. Expectations about success are uncertainc. Level of knowledge about international complexities is lowd. International environment is often inflexibleANS: A PTS: 1 DIF: Difficult REF: p. 1323. What are the characteristics of intended target markets?a. Millennials, matures, minors, and mothersb. Occupants, objects, occasions, objectives, outlets, organizations, operations, and oppositionc. Location, lifestage, limited access, life cycle, and longituded. People, promise, profile, and powerANS: B PTS: 1 DIF: Moderate REF: p. 19- Appendix A24. Characteristics of intended target markets are summarized by eight Os. Which of the following in not one of them?a. occupantsb. objectsc. outletsd. ownershipANS: D PTS: 1 DIF: Easy REF: p. 19- Appendix A25. Which of the following ‘Os’of intended target markets describes how the buying or acceptance of a (new) idea takes place?a. Organizationb. Operationsc. Objectivesd. OccasionsANS: A PTS: 1 DIF: Easy REF: p. 19- Appendix A26. Which of the following consists of developing and operationalizing marketing mix elements to best satisfy the needs of individual target markets?a. Relationship marketingb. Value marketingc. Marketing managementd. Business marketingANS: C PTS: 1 DIF: Easy REF: p. 19- Appendix A27. What are the elements of the marketing mix?a. Money, methodology, mechanics, and messageb. Fortune, forecast, future, and fashionc. Product, price, place, and promotiond. Money, fortune, price, and costANS: C PTS: 1 DIF: Moderate REF: p. 20- Appendix A28. The analysis, planning, implementation, and control stages make up the:a. researching product categories.b. telecasting consumer characteristics.c. marketing process.d. eventual distribution.ANS: C PTS: 1 DIF: Moderate REF: p. 20- Appendix A29. The blueprint generated to react to and exploit opportunities in the marketplace comes from what stage of the marketing process?a. Control mechanismb. Implementationc. Planningd. Target marketingANS: C PTS: 1 DIF: Moderate REF: p. 20- Appendix A30. Maps are used to gather, store, analyze, and present information that answers “where”questions. This is associated with:a. topology.b. geology.c. mapology.d. geography.ANS: D PTS: 1 DIF: Moderate REF: p. 22- Appendix B31. All the following are true about the geographicalperspective of marketing except:a. Geography answers questions related to the location of different kinds of economic activity.b. It emphasizes on the five exhaustive fundamental themes to structure geographic questions.c. It provides insights into the natural and human factors that influence patterns of production and consumption in different parts of the world.d. Geography answers questions related to the transactions that flow across national boundaries. ANS: B PTS: 1 DIF: Moderate REF: p. 22- Appendix B32. Which of the following natural characteristics of a place influence the ways that business executives in different places participate in international economic transactions?a. Geological characteristics, terrain, hydrology, and climateb. Time, place, environment, and moneyc. Posture, texture, rotogravure, and agricultured. Prehistoric, historic, post-genealogical, and genealogicalANS: A PTS: 1 DIF: Moderate REF: p. 23- Appendix B33. As people live in a place, they modify it, creating a ____ that can be as important as or more important than the natural environment in economic terms.a. post-human retractionb. population implementationc. bureaucratic regulationd. built environmentANS: D PTS: 1 DIF: Moderate REF: p. 24- Appendix B34. Halting destruction of forests in the Amazon Basin, selective harvesting of hardwoods and other products from natural forest, and a restaurant refusing to purchase beef raised on pastures thatare established by clearing forests are all examples of what?a. Televised interior department projects.b. Concerns about environmental quality.c. The clustering of people in lower terrain.d. Global companies not competing in international marketing.ANS: B PTS: 1 DIF: Moderate REF: p. 25- Appendix B35. Which of the following goods would require more intensive production and are more expensive to ship, andthus are produced closer to the markets that consume them?a. Electronic componentsb. Electrical partsc. Vegetables and dairy productsd. AutomobilesANS: C PTS: 1 DIF: Moderate REF: p. 27- Appendix BSHORT ANSWER1. Why is international marketing important to the growth of global and domestic companies? ANS:International marketing consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society. Global linkages have made possible investment strategies and marketing alternatives that offer tremendous opportunities for companies. To benefit from the opportunities and deal with the adversities of international trade, firms need to prepare themselves and develop active responses, envision new strategies, make new plans, and change the way of doing business. The growth of global business activities offers increased opportunities. By transferring knowledge around the globe, an international firm can build and strengthen its competitive position. Firms that heavily depend on long production runs can expand their activities far beyond their domestic markets and benefit from reaching many more customers. Market saturation can be avoided by lengthening or rejuvenating product life cycles in other countries. Cooperative agreements can be formed that enable all parties to bring their major strengths to the table and emerge with better products, services, and ideas.PTS: 1 DIF: Moderate REF: p. 4 | p. 122. What are the four elements of the marketing mix?ANS:The four Ps are traditionally featured as the elements of the marketing mix. These four variables (product, price, place, and promotion) aid the company in the fundamental aspect of conducting business. Blending the four variables into a coherent program requires trade-offs based on the type of product or service being offered, the stage of the product's life cycle, and resources available for the marketing effort, as well as the type of customer at whom the marketing efforts are directed. PTS: 1 DIF: Moderate REF: p. 20- Appendix A3. What are the five fundamental themes that shape geography?ANS:The five themes are (1) location, (2) place, (3) interaction, (4) movement, and (5) region. The five themes are neither exclusive nor exhaustive; however, they complement other disciplinary approaches to organizing information in order to address specific kinds of questions and provide a powerful means for understanding geography.PTS: 1 DIF: Moderate REF: p. 22- Appendix B。