联想公司简介英语PPT
合集下载
联想公司简介
•
• •
• Computer
• Laptop ：
• 平板电脑Tablet PC
• 智能手机Smartphone
Sub-brand（旗下品牌）
•
• • • • • • • • •
台式电脑系列
一家庭娱乐个人系列 1· Idea Center系列 2· 家悦H系列 二企业与机构系列。 1· 开天系列。 2· 启天系列。 3· 扬天系列。 4· 补天系列。 5· ThinkCenter系列。
• Out of the ordinary for location management association. "Let your clients feel that you are a responsible and trustworthy management, let your management object feel you are a warm-hearted can entrust service". • 联想为管理部门的定位与众不同。 “让你的服务对象感 觉你是一个负责的值得信赖的管理者, 让你的管理对象感 觉你是一个热心的可以托付的服务者”。
Asia-Pacific First in 1999
Olympic top In 2004
Acquisition IBM PC Business in 2005
Established In 1984
The Lenovo in my mind (我心目中的Lenovo)
• "Lenovo" represents the spirit of innovation. • “Lenovo”代表着创新精神。 • Lenovo succeeded in tirelessly to help customers improve productivity, improve the quality of people's life. • Lenovo成功源自亍不懈地帮助客户提高生产力，提升人们生活品质。 • Lenovo represents the development of Chinese IT industry and future directions! • Lenovo代表着中国IT事业发展的方向和未来！
联想公司英文介绍
2013-7-29
无 联 想 世 界 I D E R
联 想 无界
Five parts
brief introduction of the company product 3、cooperative partner
4、enter into the international ma 5、lenovo with Olympic game
2013-7-29
IdeaPad
Collections
p rod t pr e s e nt a ti o n
ThinkPad
Notebook uc Compuovo mobile phone
The server and other business
You are not alone, you need a friend
Oh my claw!!!
卧 龙
How dose leonvo go global?
In December 2005 spend 1.75 billion U.S. dollars make acquisition of IBM global PC business, become the world's third largest PC manufacturer, marks the international association of the beginning of the road.
联想全系列产品简介视频.flv
Server and storage: tower server, frame type server, blade server, highperformance server and storage products, server option, plan the product Print and consumables: black and white A4 laser printers, black and white and the A3 laser printers, black and white and laser multi-function equipment, color laser printer, color multi-function equipment, bill printer, consumables The projector: personal projector, commercial office, education industry, government enterprise, digital cinema, overhead projector bulb Digital products, mobile hard disk, flash memory card, LuYinBi dish, digital photo frame, hd player, GPS navigators
无 联 想 世 界 I D E R
联 想 无界
Five parts
brief introduction of the company product 3、cooperative partner
4、enter into the international ma 5、lenovo with Olympic game
2013-7-29
IdeaPad
Collections
p rod t pr e s e nt a ti o n
ThinkPad
Notebook uc Compuovo mobile phone
The server and other business
You are not alone, you need a friend
Oh my claw!!!
卧 龙
How dose leonvo go global?
In December 2005 spend 1.75 billion U.S. dollars make acquisition of IBM global PC business, become the world's third largest PC manufacturer, marks the international association of the beginning of the road.
联想全系列产品简介视频.flv
Server and storage: tower server, frame type server, blade server, highperformance server and storage products, server option, plan the product Print and consumables: black and white A4 laser printers, black and white and the A3 laser printers, black and white and laser multi-function equipment, color laser printer, color multi-function equipment, bill printer, consumables The projector: personal projector, commercial office, education industry, government enterprise, digital cinema, overhead projector bulb Digital products, mobile hard disk, flash memory card, LuYinBi dish, digital photo frame, hd player, GPS navigators
联想公司PPT
採用更積極的人力資源政策和發展适合不同业 務群 特点的企业 文化，吸引更多優秀人才 加强 服务 加强 对 区 體系建设 域市场 及渠道投入
17
12,849 10,373 8,795 7,213 4,937 3,929 15,935
21,649 18,832
20,000
15,000
10,000
5,000
3,034 1,5182,108 1,152
2002E
2003E
2004E
2005E
資料來源： IDC (2002年2月) 10
2006E
1994
市值：約248億港元 (以2002年2月28日收市價計算)
6
中國市場份額
2001 年全年 產品 個人電腦
2000 年全年 排名 #1 #1 #1 #1 #3 市場份額 28.9% 39.1% 24.6% 23.2% 11.8% 排名 #1 #1 #1 #1 #3
市場份額 30.7% 37.7% 28.6% 22.3% 13.5%
家用台式 商腦台式 筆記本電腦 服務器
資料來源：IDC (2002年2月)
7
財務摘要
營業額
(截至3月31日止年度) 百萬港元 百萬港元
純利
(截至3月31日止年度)
900 800
30,000 25,000
860.0
27,219
700
20,000 15,000 10,000 5,000 7,995
17,450
600 500
480.9
11,634
400 300 200 100
275.3
73.3
0 1998 1999 2000 2001
联想集团英文版介绍ppt
The Keys To Success
• Creativity • Successful promotion （促销）such as advertisement • Fast service（快销） • Different prices and different levels
THANK YOU!
Marketing strategy
（营销策略 ）
• Protect the market of China、key account and mature market • 保护市场的中国,关键客户和成熟的市场
• Attack the consumer market and emerging market （This is the most difficult question for it） • 攻击消费市场和新兴市场(这是最困难的问 题)
The Competitor（竞争者） in netbooks(笔记本）
• Global market
HP DELL ACER（宏碁 ）
• China market
ASUS（华硕 ） Haier Hisee
The Competitor （竞争者）of Mobile phone
• iPhone、Nokia、Samsung 、BBK、Sony Ericsson and so on.
• 2004年,他们把标志“传奇”改变为“联 想”。“le”是传说和“新生”源自拉丁语, 这意味着新的和创造性。
Lenovo Brief Introduction
• In 2005，Lenovo purchased IBM • 2005年,联想收购了IBM。 • Today Lenovo has become the biggest manufacturer in China and the third biggest manufacturer in the world. • 今天联想已经成为中国最大的制造商, 和全 球第三大制造商
联想英语简介
Business Line Business Ability
Business Line
Lenovo, consisting of Legend and former IBM PC business, is an immensely innovative internationalized technology company.
Products of Lenovo
The base of our success is to make clients realize their goals: efficient work and colorful life.
作为全球PC行业的领跑企业，联想从 事开发、制造、销售最可靠、安全便 利的科技产品，提供优质专业的市场 服务，旨在帮助全球客户和合作伙伴 取得成功。联想成功的基础是让客户 实现他们的目标：工作高效、生活多 彩。
联想总部设在美国罗利，在全球66 个国家拥有分支机构，在166个国 家拥有生产商，拥有25000多名员 工，年营业额达146亿美元，建立 了以中国北京、日本东京、美国罗 利三大研发基地为支点的全球性研 发架构。
Thank you!Fra bibliotekBusiness Ability
• The headquarters of Lenovo are located in Raleigh, USA（美国罗利）. Lenovo, with the annual sales of 14.6 billion US dollars, has branch offices in 66 countries, operates business in 166 countries globally, employs over 25,000 employees and establish the global Beijing –TokyoRaleigh research and development structure.
Business Line
Lenovo, consisting of Legend and former IBM PC business, is an immensely innovative internationalized technology company.
Products of Lenovo
The base of our success is to make clients realize their goals: efficient work and colorful life.
作为全球PC行业的领跑企业，联想从 事开发、制造、销售最可靠、安全便 利的科技产品，提供优质专业的市场 服务，旨在帮助全球客户和合作伙伴 取得成功。联想成功的基础是让客户 实现他们的目标：工作高效、生活多 彩。
联想总部设在美国罗利，在全球66 个国家拥有分支机构，在166个国 家拥有生产商，拥有25000多名员 工，年营业额达146亿美元，建立 了以中国北京、日本东京、美国罗 利三大研发基地为支点的全球性研 发架构。
Thank you!Fra bibliotekBusiness Ability
• The headquarters of Lenovo are located in Raleigh, USA（美国罗利）. Lenovo, with the annual sales of 14.6 billion US dollars, has branch offices in 66 countries, operates business in 166 countries globally, employs over 25,000 employees and establish the global Beijing –TokyoRaleigh research and development structure.
英文介绍联想集团Theintroduction_of_Lenovo_inEnglishPPT课件
： Character
synopsis
杨
the Introduction of yang yan qin: Male, born in November 1964,
元 庆
ancestral home in Zhejiang
Province. State Engineer, the
Chinese Entrynopsis
柳
Name: Liu chuan zhi Sex: Male Date of birth: 1944.04.29
传 志
Place of origin: Jiangsu Zhenjiang
Graduate institutions: the military of
In 1991, Lenovo Group yangYuanqing was the CAD (computer-aided design), general manager. In 1994, he became general manager of Lenovo Group. In his leadership
Association, the Joint National
Youth Committee members. A
visiting professor at China
University of Technology, Lenovo
company, the incumbent president and CEO. 1986, graduated from Shanghai Jiaotong University computer science, the same year entered the Graduate School of China University of Technology study, In 1989, Yang entered the Lenovo company.
联想集团简介
Lenovo Confidential | © 2007 Lenovo
2005年并购IBM全球个人电脑事业部
PC 业务 12.5亿美金
• 联想集团以12.5亿美金收购IBM个人 电脑事业部 • 联想引入全球三大私人投资公司TPG、 General Atlantic和Newbridge Capital共计 3.5亿美元战略投资
Lenovo Confidential | © 2007 Lenovo
新联想，PC新时代 新联想，PC新时代
Lenovo Confidential | © 2007 Lenovo
全球化的管理团队
东西方管理哲学的完美融合
Lenovo Confidential | © 2007 Lenovo
联想全球新文化
94 95 96 97 9 8 99 00 01 02 0 3 04 1 9 19 19 1 9 19 19 20 20 20 20 20
2005年并购IBM PC业务 2005年并购IBM PC业务 年并购 2004年奥运 年奥运TOP 2004年奥运TOP 1999年亚太第一 1999年亚太第一 1997年中国第一 1997年中国第一 1984年联想成立 1984年联想成立
Lenovo Confidential | © 2007 Lenovo
Page 5 of 12
联想连续十一年在国内销量排行第一
中国PC市场份额 中国 市场份额* 市场份额
Lenovo Dell HP
No.1 in AP No.1 in China
并购IBM 并购 PCD
* Lenovo Data doesn’t include IBM PCD until 2005 Source : IDC Tracker 1Q07
2005年并购IBM全球个人电脑事业部
PC 业务 12.5亿美金
• 联想集团以12.5亿美金收购IBM个人 电脑事业部 • 联想引入全球三大私人投资公司TPG、 General Atlantic和Newbridge Capital共计 3.5亿美元战略投资
Lenovo Confidential | © 2007 Lenovo
新联想，PC新时代 新联想，PC新时代
Lenovo Confidential | © 2007 Lenovo
全球化的管理团队
东西方管理哲学的完美融合
Lenovo Confidential | © 2007 Lenovo
联想全球新文化
94 95 96 97 9 8 99 00 01 02 0 3 04 1 9 19 19 1 9 19 19 20 20 20 20 20
2005年并购IBM PC业务 2005年并购IBM PC业务 年并购 2004年奥运 年奥运TOP 2004年奥运TOP 1999年亚太第一 1999年亚太第一 1997年中国第一 1997年中国第一 1984年联想成立 1984年联想成立
Lenovo Confidential | © 2007 Lenovo
Page 5 of 12
联想连续十一年在国内销量排行第一
中国PC市场份额 中国 市场份额* 市场份额
Lenovo Dell HP
No.1 in AP No.1 in China
并购IBM 并购 PCD
* Lenovo Data doesn’t include IBM PCD until 2005 Source : IDC Tracker 1Q07
联想品牌{英文ppt}
2008 Chinese concern about 33.59% Lenovo NB
09年DRAMeXchange中国笔记本电脑市场调查
Acer, 5.00% 其他, 21.00% Lenovo, 30.00 %
2008 China accounted for Lenovo NB market research 30%
Presentation Title Goes Here | © 2008 Lenovo
Page 11 of 8
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo
consolidate the development domestic and Enter the international market
?
Local consumer groups clearly
In the Chinese market, Lenovo will lock the young office, gamers, students and rural users four most representative group of users
2004, offering includes desktop and notebook PCs, including the first million PCs.
2005, Lenovo's acquisition of IBM PC business, the continuation of brilliant!
英文作文介绍联想公司
英文作文介绍联想公司下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Lenovo is a really big company. It makes all kinds of electronics, like laptops and desktops. Their products are known for being good quality. A lot of people use Lenovo stuff. They have a wide range of options. Another thing about Lenovo is that it's known globally. It has a presence in many countries. People trust the brand. It's been around for a while. And it keeps coming up with new and cool stuff. Lenovo also has good customer service. If you have a problem, they'll help you out. That's important. It makes people feel good about buying from them.。
联想介绍英文作文
联想介绍英文作文I. Lenovo is a global technology company that designs, develops, and manufactures a wide range of consumer electronics, including smartphones, tablets, and PCs.II. Founded in Beijing in 1984, Lenovo has grown to become one of the world's leading PC manufacturers, with a strong presence in both the consumer and enterprise markets.III. Lenovo's products are known for their high quality, innovative design, and competitive pricing, making them popular choices for consumers and businesses alike.IV. In addition to its consumer electronics business, Lenovo also offers a range of enterprise solutions,including data center infrastructure, cloud computing, and software services.V. With a focus on innovation and customer satisfaction, Lenovo continues to push the boundaries of technology andexpand its global reach.VI. In recent years, Lenovo has also made significant investments in the areas of artificial intelligence,virtual reality, and augmented reality, positioning itself as a leader in the next generation of computing.VII. As a company with a strong commitment to sustainability, Lenovo is dedicated to reducing its environmental impact and promoting social responsibility in all aspects of its business.VIII. With a diverse and talented team of employees from around the world, Lenovo is well positioned to continue its success and drive future growth in the ever-evolving tech industry.。
lenovo-联想PPT课件
联想的国际化策略
投资策略-海外并购
品牌策略-从中国品牌到 国际品牌的整合
Lenovo
营销策略-体育营销
（1）投资战略——以并购的方式进行海外投资，并 将新联想总部设在海外。
国际化无外乎是两条路，一条就是自我发展；一 条就是并购。联想企业采用的是并购方式进行其 国际化投资战略。联想收购了IBM的个人电脑事 业部，组建了世 界第三大PC厂商，此次收购的 交易总额约为17.5亿美元。收购完成后的新联想 集团，全球总部设立在纽约，主要运营中心设立 在北京和罗利(位于美国北卡罗 来纳州)。
• 联想的品牌战略定位是为客户提供超值的产品， 然后配以卓越的服务。在2005年发布的由世界品 牌实验独家编制《世界品牌500强》排行榜中， 联想榜上有 名。
• 同年在全球享有盛誉的财经媒体英国《金融时报》 发布“中国十大国际品牌榜”评选中，联想排在 第二位；在当前中国企业的国际领先品牌排名中， 联想仍然位 列第二。
联想的国际化发展战略
——本国中心战略
❖本国中心战略：在母公司的利益和价值判 断下做出的经营战略，其目的在于以高度 一体化的形象和实力在国际竞争中占据主 动，获得竞争优势。这一战略的特点是母 公司集中进行产品的设计、开发、生产和 销售协调，管理模式高度集中，经营决策 权由母公司控制。这种战略的优点是集中 管理可以节约大量的成本支出，缺点是产 品对东道国当地市场的需求适应能力差。
• 2004年 联想集团和IBM签署收购IBM个人电脑 事业部的协议
• 2006年 联想第一次在海外大规模发布 Lenovo品牌的PC产品，标志着联想在全 球范围内打造Lenovo国际品牌的行动迈入 新的阶段
• 2008年 联想集团宣布首次在全球推出 IdeaPad 笔记本和IdeaCentre台式电脑系 列产品，并宣布进军全球消费PC市场。
联想公司简介-英文版
Thanks everyone !
How the company's historical background ?
How many employees work for the company?
入职培训
what property company the Lenovo group company is？
What are the company main business?
LOGO
目录Contents
In addition: In 2005 the annual income of Lenovo is 130 calculate dollar In 2008 the annual income of Lenovo is167.88 calculate dollar In 2011 the annual income of Lenovo is 296 calculate dollar In 2012 the annual income of Lenovo is 295.744 calculate dollar and it’s profit is 4.73 calculate dollers
入职培训
LOGO
Lenovo Group Company main produces is:
desktop computers
Servers notebook
Printer
Handheld computer
mobile phone
入职培训
LOGO
Our company slogan
For customer: association will provide information technology, tools and services that make people's life and work more convenient, efficient, rich and colorful
How the company's historical background ?
How many employees work for the company?
入职培训
what property company the Lenovo group company is？
What are the company main business?
LOGO
目录Contents
In addition: In 2005 the annual income of Lenovo is 130 calculate dollar In 2008 the annual income of Lenovo is167.88 calculate dollar In 2011 the annual income of Lenovo is 296 calculate dollar In 2012 the annual income of Lenovo is 295.744 calculate dollar and it’s profit is 4.73 calculate dollers
入职培训
LOGO
Lenovo Group Company main produces is:
desktop computers
Servers notebook
Printer
Handheld computer
mobile phone
入职培训
LOGO
Our company slogan
For customer: association will provide information technology, tools and services that make people's life and work more convenient, efficient, rich and colorful
lenovo-联想PPT课件
ห้องสมุดไป่ตู้
联想的国际化发展战略
——本国中心战略
❖本国中心战略：在母公司的利益和价值判 断下做出的经营战略，其目的在于以高度 一体化的形象和实力在国际竞争中占据主 动，获得竞争优势。这一战略的特点是母 公司集中进行产品的设计、开发、生产和 销售协调，管理模式高度集中，经营决策 权由母公司控制。这种战略的优点是集中 管理可以节约大量的成本支出，缺点是产 品对东道国当地市场的需求适应能力差。
联想的国际化策略
投资策略-海外并购
品牌策略-从中国品牌到 国际品牌的整合
Lenovo
营销策略-体育营销
（1）投资战略——以并购的方式进行海外投资，并 将新联想总部设在海外。
国际化无外乎是两条路，一条就是自我发展；一 条就是并购。联想企业采用的是并购方式进行其 国际化投资战略。联想收购了IBM的个人电脑事 业部，组建了世 界第三大PC厂商，此次收购的 交易总额约为17.5亿美元。收购完成后的新联想 集团，全球总部设立在纽约，主要运营中心设立 在北京和罗利(位于美国北卡罗 来纳州)。
解决方案
强化品牌整合营销：充分把握品牌整合营销的 精髓，自中央到各区域，涵盖隔夜无眠，强化 贯穿，充分发挥“整合”的力量。
品牌营销抢占高起点：在企业形象传播中，企 业形象及其信息每次出现的“场合”就是其制 高点，出现的“场合”会对企业品牌美誉度的 形成具有决定性的影响。就像一个产品的广告 出现在中央电视台与出现在地方电视台，对该 产品在消费者心目中形成的印象的影响是不一 样的。
联想国际化所遇到的问题
缺乏明确的品牌内涵：品牌内涵不清晰， 品牌形象不同意，是联想国际化面临的 第一个问题。联想集团曾委托某公司调 查，在消费者心中联想的品牌内涵五花 八门：有的人认为联想代表物美价廉， 适合家用；而有的人说联想代表高品质 同时又有亲和力等等。
联想的国际化发展战略
——本国中心战略
❖本国中心战略：在母公司的利益和价值判 断下做出的经营战略，其目的在于以高度 一体化的形象和实力在国际竞争中占据主 动，获得竞争优势。这一战略的特点是母 公司集中进行产品的设计、开发、生产和 销售协调，管理模式高度集中，经营决策 权由母公司控制。这种战略的优点是集中 管理可以节约大量的成本支出，缺点是产 品对东道国当地市场的需求适应能力差。
联想的国际化策略
投资策略-海外并购
品牌策略-从中国品牌到 国际品牌的整合
Lenovo
营销策略-体育营销
（1）投资战略——以并购的方式进行海外投资，并 将新联想总部设在海外。
国际化无外乎是两条路，一条就是自我发展；一 条就是并购。联想企业采用的是并购方式进行其 国际化投资战略。联想收购了IBM的个人电脑事 业部，组建了世 界第三大PC厂商，此次收购的 交易总额约为17.5亿美元。收购完成后的新联想 集团，全球总部设立在纽约，主要运营中心设立 在北京和罗利(位于美国北卡罗 来纳州)。
解决方案
强化品牌整合营销：充分把握品牌整合营销的 精髓，自中央到各区域，涵盖隔夜无眠，强化 贯穿，充分发挥“整合”的力量。
品牌营销抢占高起点：在企业形象传播中，企 业形象及其信息每次出现的“场合”就是其制 高点，出现的“场合”会对企业品牌美誉度的 形成具有决定性的影响。就像一个产品的广告 出现在中央电视台与出现在地方电视台，对该 产品在消费者心目中形成的印象的影响是不一 样的。
联想国际化所遇到的问题
缺乏明确的品牌内涵：品牌内涵不清晰， 品牌形象不同意，是联想国际化面临的 第一个问题。联想集团曾委托某公司调 查，在消费者心中联想的品牌内涵五花 八门：有的人认为联想代表物美价廉， 适合家用；而有的人说联想代表高品质 同时又有亲和力等等。
联想公司简介英语PPT
Micro-film Always online
lenovo’s globalization
How dose leonvo go global?
In the process of shock 500 strong, why Lenovo can succeed?
Perhaps everyone is thinking, what makes Lenovo a 500 strong?
﹢ ﹦ lenovo
IBM
lenovo
1﹢1﹥2
Lenovo success
Lenovo success
I、 Innovation and change - Lenovo DNA II、Lenovo use talents successfully III、Lenovo bold global strategy
manufacturer in China and the third biggest manufacturer in the world. • Now It has more than 19000 staff all over the world.
Main Produces of Lenovo Company
Historical Background
• On April 1, 2004, the company changed its name legend to lenovo. “le”is from legend and “novo” is from Latin，which means unique and creativity.
desktop computer
Handheld computer
Printer
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Historical Background
• On April 1, 2004, the company changed its name legend to lenovo. “le”is from legend and “novo” is from Latin， which means unique and creativity.
Micro-film Always online
lenovo’s globalization
Hcess of shock 500 strong, why Lenovo can succeed?
Perhaps everyone is thinking, what makes Lenovo a 500 strong?
desktop computer
Handheld computer
Printer
Servers notebook
mobile phone
laptop computer
Main Products
mother board
Since 1996, Lenovo computer's sales volume has been on the top position in Chinese market.
manufacturer in China and the third biggest manufacturer in the world. • Now It has more than 19000 staff all over the world.
Main Produces of Lenovo Company
Contents
1、Historical Background 2、Main Products 3、Marketing Strategy 4、Globalization 5、Lenovo success
Exploration of Lenovo
Historical Background
Lenovo limited company was founded in 1984 with an initial capital Outlay of only 2 million yuan funded by Chinese Academy of Sciences. Its founding chairman was Liu Chuan Zhi, the leader of 11 members who were engaged in scientific research.
Exclusive Store
Global Distribution Map
Lenovo’s headquarter is in Newyork and there’re also two main operating centres in Beijing, China and Raleigh, America.
There are three ways companies can achieve Globalization：
Firstly ,companies can work alliances .
Secondly, they can acquire or buy other companies.
Thirdly, they can grow organically by expanding from their existing base.
How dose leonvo go global?
In December 2005 , an astonishing acquisition have taken place in Beijing. Lenovo spend 1.75 billion U.S. dollars make acquisition of IBM global PC business, soon it become the world's third largest PC manufacturer, which also marks the international association of the beginning of the road.
IV、Positioning state-owned enterprises
you The world will be
changed because of
THE END
此课件下载可自行编辑修改，供参考！ 部分内容来源于网络，如有侵权请与我联系删除！
目录Contents
Marketing Strategy of Lenovo
Customer success
Innovation
Core values
Integrity
Precise realistic
Lenovo 4P strategy
1234
pprrppoorlmadiccuoeetciton
﹢ ﹦ lenovo
IBM
lenovo
1﹢1﹥2
Lenovo success
Lenovo success
I、 Innovation and change - Lenovo DNA II、Lenovo use talents successfully III、Lenovo bold global strategy
Historical Background
• In 1996, lenovo is located in China's domestic market sales in the first place.
• In 2005，Lenovo purchased IBM. • Today Lenovo has become the biggest