CHAPTER11UnderstandingStrategyDevelopment
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– The strategy actually being followed by an organisation in practice
• Emergent strategy
– Comes about through everyday routines, activities and processes
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Understanding Strategy Development – Outline (2)
• Emergent processes of strategy development
Strategic Planning Systems (1)
• Systematised, step by step, chronological procedures involving different parts of the organisation
– Structured means of analysis and thinking about complex strategic problems
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Strategic Direction from Prior Decisions
Exhibit 11Baidu Nhomakorabea3
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Exhibit 11.1
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Strategy Development Routes (1)
Exhibit 11.2
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
– Frequently strategies do not come about in practice
• Plans are unworkable • Environment changes • Influential stakeholders do not agree with plan
• Realised strategy
7th Edition
Chapter 11
Understanding Strategy Development
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Understanding Strategy Development – Outline (1)
• Issues managers face in strategy development
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Strategy Development Processes
Strategy Development Routes (2)
• Intended strategy
– Expression of desired strategic direction deliberately formulated or planned by managers
• Unrealised strategy
• Emergent strategy development
– Logical incrementalism – Resource allocation routines – Cultural processes – Organisational politics
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Exploring Corporate Strategy
7th Edition
Part V
How Strategy Develops
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Exploring Corporate Strategy
– Logical incrementalism – Resource allocation routines – Cultural processes – Organisational politics
• Multiple forms and different contexts for strategy development
Strategy Development
• Intended strategy development
– Strategic planning systems – Strategy workshops and project groups – The role of strategy consultants – Externally imposed strategy
• Intended versus emergent strategy development
• Intended processes of strategy development
– Strategic planning systems – Strategy workshops and project groups – Strategy consultants – Externally imposed strategy
• Emergent strategy
– Comes about through everyday routines, activities and processes
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Understanding Strategy Development – Outline (2)
• Emergent processes of strategy development
Strategic Planning Systems (1)
• Systematised, step by step, chronological procedures involving different parts of the organisation
– Structured means of analysis and thinking about complex strategic problems
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Strategic Direction from Prior Decisions
Exhibit 11Baidu Nhomakorabea3
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Exhibit 11.1
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Strategy Development Routes (1)
Exhibit 11.2
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
– Frequently strategies do not come about in practice
• Plans are unworkable • Environment changes • Influential stakeholders do not agree with plan
• Realised strategy
7th Edition
Chapter 11
Understanding Strategy Development
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Understanding Strategy Development – Outline (1)
• Issues managers face in strategy development
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Strategy Development Processes
Strategy Development Routes (2)
• Intended strategy
– Expression of desired strategic direction deliberately formulated or planned by managers
• Unrealised strategy
• Emergent strategy development
– Logical incrementalism – Resource allocation routines – Cultural processes – Organisational politics
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Exploring Corporate Strategy
7th Edition
Part V
How Strategy Develops
Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005
Exploring Corporate Strategy
– Logical incrementalism – Resource allocation routines – Cultural processes – Organisational politics
• Multiple forms and different contexts for strategy development
Strategy Development
• Intended strategy development
– Strategic planning systems – Strategy workshops and project groups – The role of strategy consultants – Externally imposed strategy
• Intended versus emergent strategy development
• Intended processes of strategy development
– Strategic planning systems – Strategy workshops and project groups – Strategy consultants – Externally imposed strategy