24种外贸基本英文信函

Zhang said his products have all six of the characteristics, except for the high price. A Hua Fu costs at least 200,000 yuan ($3,128) with no fixed limit, and can be customized with a selection of materials, techniques and accessories.
Chinese businessmen converged on Russia selling consumer goods, and Zhang's products, mainly fur coats, found a warm welcome there.
"Early on, before Western luxury goods were available in China, my products were exported," Zhang said proudly.
However, when he went abroad to compete with the Western manufactures, Zhang noticed that his products would have fetched five times his price in America and seven times in Europe, yet he only rarely saw profit.
Zhang was in the National Image Film in January because of his work in developing traditional techniques. After the film was broadcast in the West, his company achieved its annual business growth target in the first half year, he said.
"I have a dream to develop my brand into one of the top international luxury brands, though it currently accounts only for 10 percent of my business," said Zhang, chairman of NE Tiger Fashion Co, a luxury dress manufacturer in Shanghai.
What I want is not merely a brand, but an excellent brand, a top luxury brand
Zhang Zhifeng,chairman of NE Tiger Fashion Co.[Photo / China Daily]
luxury goods have six characteristics, including uniqueness, exclusivity, luxurious look and the high quality.
Zhang's first fur coat shop was opened in Harbin, Heilongjiang province, in 1997, and his brand-building career reached a milestone that year, when he decided to focus on high-end custom-made clothing.
Zhang, who doesn't like to talk about financial matters, said he doesn't care about the cost of Hua Fu, because through it, he is advancing Chinese culture, which is more important than the business.
"What I want is not merely a brand, but an excellent brand, a top luxury brand," Zhang told China Daily.
The additional value of such a brand is an enticement, but the process of building it up is costly.
He demands that each Hua Fu is handmade, no matter how long it takes, and he favors using old Chinese tailoring techniques in them. But he has to go to remote villages around the country several times every year to find people still practicing the tailoring techniques, such as Qiang embroidery and knot tying.
But while the old adage may trip off the tongue, according to new findings, it no longer holds weight.
尽管这句老话脍炙人口，但新研究发现，它已经不再有分量。
fit the bill: 满足要求，符合要求
Zhang, 47, made his fortune through ODM in the 10 years after he set up his own enterprise in 1982 in Mudanjiang, Heilongjiang province. His property expanded from a small tailor shop to a factory with 300 employees, and the price of his products surged from 0.5 yuan (8 cents) for a pair of bell-bottom pants to thousands of yuan for a fur coat since the border trade between China and Russia took off in 1991.
NE Tiger's Zhang is a man with a dream
Self-made giant in clothing industry says his business will one day focus solely on luxury brand. Wang Wen reports.
"I understood later that it is the value of their brands," Zhang said.
His enterprise, which once had eight factories and 8,000 workers, puts an NE Tiger tag - his brand, registered in 1992 - on fur coats, wedding dresses and high-end Chinese dresses, which Zhang named Hua Fu (luxury dress in Chinese).
But Zhang gives most of his attention to Hua Fu, which could help him achieve his luxury brand dream.
"My investment in Hua Fu is not a concern, and I just try to make each piece an artwork," he said.
The company can also supply dresses priced less than 200,000 yuan, if consumers do not care whether they are custom made.
"We already are on the road to luxury," Zhang said.
Yang Qingshan, guest researcher on luxury goods and services at the University of International Business and Economics in Beijing, said luxury goods have six characteristics, including uniqueness, exclusivity, luxurious look and the high quality.
Ten years passed before Zhang saw profit from the business, and even now, NE Tiger still depends on ODM, which bring orders of 100,000 clothing articles annually.
NE Tiger is becoming a representative of local luxury brands. It has organized the opening show of the China International Fashion Week in Beijing for 10 consecutive years.