跨文化商务交际窦卫霖

①课本第三页 1-Needs and Purposes for Communication

•(1) survival (6) power

•(2) cooperation (7)social needs •(3)personal needs (8) information

•(4) relationships (9) making sense of world

•(5) persuasion 劝说 (10) self-expression

用P4—P6 Survival、Co-operation、Personal needs. ……回答，不要

求全部都写出来，但是至少要答四到五个，理解读懂还要有对这个词的解

释

②P6掌握交际的概念（Definition）

•Communication refers to the act and process of sending and receiving messages among people.

•Eg: buy computer via Internet

•Communication—someone perceives behavior or its residue and attributes meaning to it. Communication has taken place

regardless of whether that behavior is conscious or

unconscious. Intentional or unintentional.

③P10（很重要）交际的过程（the process）

1. the components of communication

•Message

•Sender

•Receiver

•Channel

•Noise

•Feedback

•Encoding/Decoding

2. Models of communication

•(1) the linear model

•(2) the circular model

•(3) the contextualized model

④P14 交际的特征（Characteristics）里的黑体标题要看懂

• 1. communication is dynamic 动态

• 2. communication is irreversible不可撤销

• 3. communication is symbolic符号性

• 4. communication is systemic 系统性

• 5. communication is self-reflective自我反映性

• is interactive 交互性

•7. communication is complex 复杂性

⑤P22里的最后一段中影响跨文化交际的主要三个因素

Language barriers，different values，different cultural patterns

of behavior

⑥ICC与ICBC的概念

1. intercultural communication (ICC)

•--interpersonal communication between members of different cultures.

2. intercultural business communication (ICBC)

•--communication within and between businesses that involve people from more than one culture

⑦P31课后练习中的Discussion Questions的前三个问题

⑧P41 关于文化的概念在这页的第五段

•Culture is the total accumulation（积累） of beliefs, customs, values, behaviors, institutions（习俗） and communication patterns（样式） that are shared, learned and passed down through the generations in an identifiable group of people.

⑨P42 文化的特点还要解释四个到五个

• 1. culture is not innate; it is learned . sneezing)

• 2. culture is transmitted from generation to generation • 3. culture is selective

• 4. the facets of culture are interrelated . women’s movement)• 5. culture is ethnocentric

• 6. culture is subject to change

⑩P46价值观的概念（definition of value）

•One’s principles or standards, one’s judgment of what is valuable or important in life

• A broad tendency to prefer certain states of affairs over others. (Hofstede P46)

• A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.

⑾P45（重点）values from the core of culture

• form the core of culture

• 2. values are the deepest manifestations of culture and most difficult to understand by an outsider.

(symbols-heroes-rituals-values, by Hofstede)

⑿P48 价值观的分类

• values ., happy life)

• values .. modesty for Chinese culture)

• 3. peculiar expression or deviations of individuals within cultures (subjective culture)