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Toothpaste/Soap
Vacant General Manager
Laundry
Vacant General Manager
Skincare/Paper
Virginia Lee Vice President*
Rene Co Marketing Director
Ken Doi Marketing Director
School Program Group
24
Nurses for School Program
Organizational and flow chart
Process Map
Competitive Models Market Results
Market Archetype Model • Sizing • Pricing
–…
As of: …
Responsible: … Measures: …
–…
Support: … ... ... ... ... ... ... ... ...
海尔微波炉市场部
12
Measures plan – planned individual steps
Measure: ...
No. 1. ...
Robin Oxendine Marketing Manager
Randall Beard Marketing Director
Peter Foyston
Marketing
Marketing Manager Manager
Pantene Jiehua
New Brand
Rejoice
Head & Shoulders
4
Interaction
海尔微波炉市场部
5
Margin chart
100% ?% ?%
?%
Total in
Value
?%
?%
▪ L ▪ L ▪ L ▪ La▪ La
a a a be bel
bb bl
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el
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6
Index 000 000 000 000 000
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?% ?% ?% ?% ?%
• Type your phrases and sentences here
Step 2
• Type your phrases and sentences here
Step 3
• Type your phrases and sentences here
Step 4
• Type your phrases and sentences here
Individual steps
Responsible ...
Support ...
Form of result
...
As of: …
Start
Dura- Deadtion line
Project
Completed
... ...
...
...
...
海尔微波炉市场部
13
Models
Key Steps
Step 1
海尔微波炉市场部
17
Mutuality
海尔微波炉市场部
18
Mutuality

–…

–…

海尔微波炉市场部
19
Obstacle
海尔微波炉市场部
20
Obstacle
...
–…
...
–…
海尔微波炉市场部
21
Obstacle
海尔微波炉市场部
22
Organizational and flow chart
- Level 3 text
Dimension 1
Level 1 text • Level 2 text
- Level 3 text
Level 1 text • Level 2 text
- Level 3 text
海尔微波炉市场部
Scale Scale
Dim9ension 2
Scale
Matrix
Label Label
Content
Content
Content
Dimension I
Label 海尔微波炉市场部
Content
Label
Label
Dimension II 10
Content Label
Measures plan – planned activities
Overview: … Activities
Influence (4 factors)
海尔微波炉市场部
1
Influence (4 factors)
海尔微波炉市场部
2
Influence (6 factors)
▪… ▪… ▪…
海尔微波炉市场部
… 3
▪… ▪… ▪…
Input/output
–… –… – ...
海尔微波炉市场部
–… –… – ...
Label Label Label Label Label Label
Matrix





海尔微波炉市场部
7
Matrix





海尔微波炉市场部
8
Matrix
Scale
Level 1 text • Level 2 text
- Level 3 text
Level 1 text • Level 2 text
Crest
Professional Marketing
Safeguard
Zest Camay
Ariel
Tide
JV Brands
Ulan
Whisper
Media & Commercial Production
海尔微波炉市场部
Assistant Brand Manager, 2-5 per Brand
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
海尔微波炉市场部
23
Organizational and flow chart
Marketing Organization
Dimitri Panayatapolous
Haircare
Brad Casper General Manager*
–…
Wk Wk Wk ... ... ...
Wk Wk ... ...
Wk Wk ... ...
Wk Wk Wk ... ... ...
Comments
–…
海尔微波炉市场部
11
Measures plan – planned measures
Activity: … Objective:
–…
Results:
海尔微波炉市场部
14
Sources
Level 1 text • Level 2 text
11 海尔微波炉市场部
Moon chart
Bar Bar Arrow
Ball 15
来自百度文库
Multipliers
...
...
+
+
+
= Projektteams
海尔微波炉市场部
+ +
–…
16
+
+ +
+
Multipliers
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