以色列创业学 商业模式 Lecture 5 - Business Models
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There are two main revenue streams:
One time income as a result of one-time transaction Recurring revenues as a result of long-time interaction
6. Key Resources
customers.
Distribution channels are used for several purposes: 1. Raising awareness among customers for the company’s products and
services
2. Help customers understand the value proposition of the company 3. Help customers purchase its products 4. Delivery of the company's value proposition to customers
How to Create a Business Model?
Where does the firm is located on the value chain, and
what is its role?
Who are the pivot players along the industry value
ENTREPRENEURSHIP AND STARTUP COMPANIES
INTELLECTUAL PROPERTY
Lecture Number 5
Dr. Shai Harel
The Entrepreneurial Process
Search for information
Opportunity\ Need Identification
selling ads
HP's strategy is the
The HP's business model
is selling cheap price printers and make a profit on the toner and ink
Google's business
strategy is to provide excellent services for free
create additeams
What is the revenue stream the company receives following each
type of customer (net)
As the customers are the foundation of the business model, the
company?
What needs does this answer?
3. Marketing & Distribution Channels
Explains how the company contacts & reaches its customer segments.
Sales and distribution channels are the company's interface with its
company should ask itself for what customers are willing to pay for?
A proper answer for this question lets the company produce a
revenue stream (or more than one) of any customer segment
2. Value Propositions
What are the products or services that create value
for a particular customer segment
What are the reasons customers approach the
Business model answers the question how the business
operates and earns money
The model describes the process by which a business
produces and delivers value to its customers
relationship the company produces with each segment of customers
Describes how the company gets new customers Describes how the company maintains customers Describes how it leverages its existing customers to
Back to the Base – Major Modules to Create a Business Module
Industry value chain
Product life cycle
Disruptive technology
Porter’s Five Forces
Strategic groups
Business Model Canvas
1. 2.
Customer Segments Value Propositions
3.
4. 5.
Channels
Customer Relationships Revenue Streams
6.
7. 8. 9.
Key Resources
Key Activities Key Partnerships Cost Structure
Which markets we aim to?
Who are our key partners?
Where is our competitive advantage?
Why do we have a competitive advantage?
When do we reach to breakeven point?
Pay per click or sale of
search words or selling information about consumers
Business Plan vs. Business Module
Business Plan
Business plan details
Business Model
Business model explains
how things happen
Aims to prove that the
business model really works and that it can generates profits
where the revenue is and how does the business achieve profits
Examples
The strategy of
Facebook social is creating networking among organizations/people technological leadership in the field of printers
Their business model is
1. Customer Segments
Who are the clients/organizations the company targets
Customers are fundamental to the existence of the
company. Without customers (paying and profitable) the company can’t exist
Internal value chain
Generic strategies
Major Questions in the Business Module
Who is paying?
What is s/he paying for?
Who get paid?
Why is he paying?
What are the main resources / key resources so that
the business model will work
The key resources are the one that create value to the
customer and make him/her stay
Exit or Growth
Agenda
What is a business module?
Business model fundamentals
Business Model Canvas
Different business modules
What is a Business Module?
Key resources depend on what the company produces
– we should differentiate between the human resources and the capital resources
Key resources can be physical, financial, intellectual or
5. Providing Post-sales services
4. Customer Relationships
Describes the kind of relationship the company
produces with each segment of customers
The company needs to decide what kind of
Idea Raising, Feasibility Test, Intellectual Property
Business Alignments and Business Plan Writing
Collecting Resources
Project Outset and Business Establishment
One must differentiate between business models and
business strategy – a strategy of business answering the question how we gain a competitive advantage
An understanding of these questions is
essential for formulating the business model.
Examples of Question During the Built of the Business Module
What is our proposed value?
It is possible to define several customer segments or
organizations.
It is important to decide who we address to but it is as
important to decide who we do not address to
chain?
Who are the potential partners?
How will the money be earned
What are the major cost components?
What are the profit margins?
Business Model Canvas
One time income as a result of one-time transaction Recurring revenues as a result of long-time interaction
6. Key Resources
customers.
Distribution channels are used for several purposes: 1. Raising awareness among customers for the company’s products and
services
2. Help customers understand the value proposition of the company 3. Help customers purchase its products 4. Delivery of the company's value proposition to customers
How to Create a Business Model?
Where does the firm is located on the value chain, and
what is its role?
Who are the pivot players along the industry value
ENTREPRENEURSHIP AND STARTUP COMPANIES
INTELLECTUAL PROPERTY
Lecture Number 5
Dr. Shai Harel
The Entrepreneurial Process
Search for information
Opportunity\ Need Identification
selling ads
HP's strategy is the
The HP's business model
is selling cheap price printers and make a profit on the toner and ink
Google's business
strategy is to provide excellent services for free
create additeams
What is the revenue stream the company receives following each
type of customer (net)
As the customers are the foundation of the business model, the
company?
What needs does this answer?
3. Marketing & Distribution Channels
Explains how the company contacts & reaches its customer segments.
Sales and distribution channels are the company's interface with its
company should ask itself for what customers are willing to pay for?
A proper answer for this question lets the company produce a
revenue stream (or more than one) of any customer segment
2. Value Propositions
What are the products or services that create value
for a particular customer segment
What are the reasons customers approach the
Business model answers the question how the business
operates and earns money
The model describes the process by which a business
produces and delivers value to its customers
relationship the company produces with each segment of customers
Describes how the company gets new customers Describes how the company maintains customers Describes how it leverages its existing customers to
Back to the Base – Major Modules to Create a Business Module
Industry value chain
Product life cycle
Disruptive technology
Porter’s Five Forces
Strategic groups
Business Model Canvas
1. 2.
Customer Segments Value Propositions
3.
4. 5.
Channels
Customer Relationships Revenue Streams
6.
7. 8. 9.
Key Resources
Key Activities Key Partnerships Cost Structure
Which markets we aim to?
Who are our key partners?
Where is our competitive advantage?
Why do we have a competitive advantage?
When do we reach to breakeven point?
Pay per click or sale of
search words or selling information about consumers
Business Plan vs. Business Module
Business Plan
Business plan details
Business Model
Business model explains
how things happen
Aims to prove that the
business model really works and that it can generates profits
where the revenue is and how does the business achieve profits
Examples
The strategy of
Facebook social is creating networking among organizations/people technological leadership in the field of printers
Their business model is
1. Customer Segments
Who are the clients/organizations the company targets
Customers are fundamental to the existence of the
company. Without customers (paying and profitable) the company can’t exist
Internal value chain
Generic strategies
Major Questions in the Business Module
Who is paying?
What is s/he paying for?
Who get paid?
Why is he paying?
What are the main resources / key resources so that
the business model will work
The key resources are the one that create value to the
customer and make him/her stay
Exit or Growth
Agenda
What is a business module?
Business model fundamentals
Business Model Canvas
Different business modules
What is a Business Module?
Key resources depend on what the company produces
– we should differentiate between the human resources and the capital resources
Key resources can be physical, financial, intellectual or
5. Providing Post-sales services
4. Customer Relationships
Describes the kind of relationship the company
produces with each segment of customers
The company needs to decide what kind of
Idea Raising, Feasibility Test, Intellectual Property
Business Alignments and Business Plan Writing
Collecting Resources
Project Outset and Business Establishment
One must differentiate between business models and
business strategy – a strategy of business answering the question how we gain a competitive advantage
An understanding of these questions is
essential for formulating the business model.
Examples of Question During the Built of the Business Module
What is our proposed value?
It is possible to define several customer segments or
organizations.
It is important to decide who we address to but it is as
important to decide who we do not address to
chain?
Who are the potential partners?
How will the money be earned
What are the major cost components?
What are the profit margins?
Business Model Canvas