麦肯锡三星中国项目(英文)(ppt 28页)
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• What is Nokia’s performance trend?
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on – Marketing,
advertising and promotion
– Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
2. Strபைடு நூலகம்tegy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
0
KEY ISSUES TO PROBE - NOKIA
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
NOKIA IS RELATIVELY A LATE-COMER TO CHINA; HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION
Background Location
• Based at Finland, with offices in China, e.g. Beijing • China is Nokia's strategic location because it is
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
2
SAMSUNG010605BJ-kickoff2
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on – Marketing,
advertising and promotion
– Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
2. Strபைடு நூலகம்tegy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
0
KEY ISSUES TO PROBE - NOKIA
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
NOKIA IS RELATIVELY A LATE-COMER TO CHINA; HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION
Background Location
• Based at Finland, with offices in China, e.g. Beijing • China is Nokia's strategic location because it is
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
2
SAMSUNG010605BJ-kickoff2