淘宝双十一 介绍PPT课件
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结束语
当你尽了自己的最大努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End 演讲人：XXXXXX 时 间：XX年XX月XX日
16
Collect in advance, to add to your shopping trolley ahead of schedule
Avoid online banking system is busy at the critical moment
First， Buy what you need most
Not all prices are unable to negotiate
囤优 4 惠券
充好 5 支付宝
协商 6 价格
The reason of crazy shopping
1、fear of loss 2、follow the trend 3、fall into temptation 4、reduce pressure
Double 11
成员：杨峰峰 王春生 石杰 张兴华 刘欣wenku.baidu.com
1
Background
Tmall (called Taobao at that time) began to hold the commodity promotion on November 11,2009.At first ，the reason is that making people remember Taobao and trying to appeal consumers to consume through the commodity promotion . But now “Double 11” has become the e-commerce Festival , even influences offline stores .
Are you ready ?
省
秘籍核心
血战的过程中，始终不能忘记“省”字
“双十一”网购六大步骤
1 列清单
2 提前 扫货
3 合理 排序
Make sure the things you want to buy in advance with notes down
the key is to figure out how to use these coupons
Consumers' charateristics
1、hightly educated 2、Rationalized 3、Fashion consumption 4、Willing to face sales personnel directly 5、consumer's taste has become more and more high 6、the incresed number of women
Our group’s suggestion
1、Think about the things whether you really need 2、Don‘t be blind by the price 3、Communicate with sensible people 4、Have a firm belief 5 、 Avoid expressage fastigium(快递高峰 期)
Social influence：剁手族
“hands-chopping people （剁手族） are big online spenders who self-mockingly say that they would like to chop their hands off after buying too much online.”
Why is the double 11 commodity promotion so successful?
学习总结
经常不断地学习,你就什么都知道。你知道得越多,你就越有力量 Study Constantly, And You Will Know Everything. The More
You Know, The More Powerful You Will Be
Development
9.36 亿元
2010
52 亿元
2011
191 亿元
2012
3530 亿3元
2013
571 亿元
2014
?
2015
transaction volume
Social influence
Social influence
Social influence
Social influence
结束语
当你尽了自己的最大努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End 演讲人：XXXXXX 时 间：XX年XX月XX日
16
Collect in advance, to add to your shopping trolley ahead of schedule
Avoid online banking system is busy at the critical moment
First， Buy what you need most
Not all prices are unable to negotiate
囤优 4 惠券
充好 5 支付宝
协商 6 价格
The reason of crazy shopping
1、fear of loss 2、follow the trend 3、fall into temptation 4、reduce pressure
Double 11
成员：杨峰峰 王春生 石杰 张兴华 刘欣wenku.baidu.com
1
Background
Tmall (called Taobao at that time) began to hold the commodity promotion on November 11,2009.At first ，the reason is that making people remember Taobao and trying to appeal consumers to consume through the commodity promotion . But now “Double 11” has become the e-commerce Festival , even influences offline stores .
Are you ready ?
省
秘籍核心
血战的过程中，始终不能忘记“省”字
“双十一”网购六大步骤
1 列清单
2 提前 扫货
3 合理 排序
Make sure the things you want to buy in advance with notes down
the key is to figure out how to use these coupons
Consumers' charateristics
1、hightly educated 2、Rationalized 3、Fashion consumption 4、Willing to face sales personnel directly 5、consumer's taste has become more and more high 6、the incresed number of women
Our group’s suggestion
1、Think about the things whether you really need 2、Don‘t be blind by the price 3、Communicate with sensible people 4、Have a firm belief 5 、 Avoid expressage fastigium(快递高峰 期)
Social influence：剁手族
“hands-chopping people （剁手族） are big online spenders who self-mockingly say that they would like to chop their hands off after buying too much online.”
Why is the double 11 commodity promotion so successful?
学习总结
经常不断地学习,你就什么都知道。你知道得越多,你就越有力量 Study Constantly, And You Will Know Everything. The More
You Know, The More Powerful You Will Be
Development
9.36 亿元
2010
52 亿元
2011
191 亿元
2012
3530 亿3元
2013
571 亿元
2014
?
2015
transaction volume
Social influence
Social influence
Social influence
Social influence