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Source from ：/story/001061133/en
1203012229
contents
1
News
Words and Expressions
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Background & Information
News
LOGO
WeChat, the Chinese social media smartphone app, saw an increase in user numbers of 41 per cent year on year to 500m at the end of 2014, in a sign that parent company Tencent is extending its reach for the mobile internet. Tencent made the announcement on Wednesday, as it reported results that missed analysts’ forecasts. Fourth-quarter net profits were up 51 per cent year on year and net income for the quarter ending December increased to Rmb5.95bn. Analysts had estimated net income would be Rmb6.26bn, according to a Reuters poll but performance was weighed down by the costs of content deals with the likes of HBO and the US National Basketball Association
News
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Early attempts to test ads on the service have not always gone smoothly. After a BMW ad was introduced on some users’ feeds in January, many users who were not targeted by the luxury brand’s marketing complained of “discrimination” by Tencent’s data mining algorithm ['ælgə'rɪðəm] . They claimed it unfairly profiled them as not wealthy or successful enough to view the sought-after BMW ad.
data mining algorithm ['ælgə'rɪðəm] 数据挖掘算法
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Background
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Background
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Background
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Background
“数据挖掘算法”是根据数据创建数据挖掘模型的一组试探法和计算。 为了创建模型，算法将首先分析您 提供的数据，并查找特定类型的模式和趋势。 算法使用此分析的结果来定义用于创建挖掘模型的最佳参数 。 然后，这些参数应用于整个数据集，以便提取可行模式和详细统计信息。
“We extended our leadership in games and online media, and made breakthroughs in emerging platforms such as online security . . . and mobile payments,” Ma Huateng, Tencent chairman, said in a statement.
News
LOGO
WeChat is the second highest ranked app in China, behind QQ, Tencent’s other chatting app, which claimed to have 815m registered monthly users at the end of 2014. However, that figure is more than the total number of internet users in China, which the government puts at 649m. Tencent has been reluctant to monetise WeChat by flooding it with advertising, which could impair efforts to increase the user base. But this is expected to change. Ricky Lai, at Guotai Junan International, a Hong Kong brokerage, said analysts anticipated that advertising would be introduced on a large scale later thisws
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Revenue grew 24 per cent to Rmb20.98bn, slightly higher than forecasts, driven mainly by online gaming revenues.
It is unclear how much WeChat contributed to Tencent’s revenues but the app’s growth is a strong indicator of the company’s long-term health as it tries to adjust its business to be more suitable for mobile devices.
parent company 总公司（母公司）
LOGO
Words and Expressions
net profit (net income ) 净利润
poll 调查
long-term health（长期健康）长期前景良好
emerging platform 新兴平台
monetise 将某物兑成现金
Source from ：/story/001061133/en
1203012229
contents
1
News
Words and Expressions
2
3
Background & Information
News
LOGO
WeChat, the Chinese social media smartphone app, saw an increase in user numbers of 41 per cent year on year to 500m at the end of 2014, in a sign that parent company Tencent is extending its reach for the mobile internet. Tencent made the announcement on Wednesday, as it reported results that missed analysts’ forecasts. Fourth-quarter net profits were up 51 per cent year on year and net income for the quarter ending December increased to Rmb5.95bn. Analysts had estimated net income would be Rmb6.26bn, according to a Reuters poll but performance was weighed down by the costs of content deals with the likes of HBO and the US National Basketball Association
News
LOGO
Early attempts to test ads on the service have not always gone smoothly. After a BMW ad was introduced on some users’ feeds in January, many users who were not targeted by the luxury brand’s marketing complained of “discrimination” by Tencent’s data mining algorithm ['ælgə'rɪðəm] . They claimed it unfairly profiled them as not wealthy or successful enough to view the sought-after BMW ad.
data mining algorithm ['ælgə'rɪðəm] 数据挖掘算法
LOGO
Background
LOGO
Background
LOGO
Background
LOGO
Background
“数据挖掘算法”是根据数据创建数据挖掘模型的一组试探法和计算。 为了创建模型，算法将首先分析您 提供的数据，并查找特定类型的模式和趋势。 算法使用此分析的结果来定义用于创建挖掘模型的最佳参数 。 然后，这些参数应用于整个数据集，以便提取可行模式和详细统计信息。
“We extended our leadership in games and online media, and made breakthroughs in emerging platforms such as online security . . . and mobile payments,” Ma Huateng, Tencent chairman, said in a statement.
News
LOGO
WeChat is the second highest ranked app in China, behind QQ, Tencent’s other chatting app, which claimed to have 815m registered monthly users at the end of 2014. However, that figure is more than the total number of internet users in China, which the government puts at 649m. Tencent has been reluctant to monetise WeChat by flooding it with advertising, which could impair efforts to increase the user base. But this is expected to change. Ricky Lai, at Guotai Junan International, a Hong Kong brokerage, said analysts anticipated that advertising would be introduced on a large scale later thisws
LOGO
Revenue grew 24 per cent to Rmb20.98bn, slightly higher than forecasts, driven mainly by online gaming revenues.
It is unclear how much WeChat contributed to Tencent’s revenues but the app’s growth is a strong indicator of the company’s long-term health as it tries to adjust its business to be more suitable for mobile devices.
parent company 总公司（母公司）
LOGO
Words and Expressions
net profit (net income ) 净利润
poll 调查
long-term health（长期健康）长期前景良好
emerging platform 新兴平台
monetise 将某物兑成现金