google英文介绍PPT参考课件
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• Their search engine was called “BackRub”
3
History
• Google was officially incorporated on September 7, 1998 out of a friend’s garage
• They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim
Google
Alex Herta Group 1
: to use the Google search engine to obtain information about (as a person) on the World Wide Web
1
Fast Facts
• Founded by Larry Page and Sergey Brin • Located in Mountain View, California • 10,674 full-time employees • Named #1 place to work in January 2007
• They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines
• Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched
• Many of Google’s competition failed compared to Google at selling advertisement
6
Purchases
• Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • YouTube – online videos
from its advertisers to print publications
• After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.
4
Revenue
• Advertising
• Sell advertisements based on keywords • Sold based on a combination of price bids and
clickthroughs • Companies bid for their advertisement to be
associated with a keyword • They pay Google based on how many times
their advertisement was clicked • Bidding starts at $.05 per click
5
Revenue
• Advertising
• Goto.com (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model
9
Running Google
• Many server farms • Each composed of thousands of low-cost
computers running stripped-down versions of Linux • Google does not give out specifics on how their process works • Estimated more than 450,000 servers around the world
by Fortune Magazine • The verb “google” was added to the
Webster and Oxford English Dictionaries
2
History
• Started as a research project between Sergey Brin and Larry Page, two Stanford University Ph.D students
7
Partnerships
• NASA • Sun Microsystems • Time Warner’s America Online • News Corp.’s Fox Interactive Media
8ห้องสมุดไป่ตู้
Applications
• Image Search • Google News • Froogle • Google Maps • Gmail • Google Earth • Google Video • Google Labs
10
Now
• Most often used search engine • Hold 54% of the market share • They receive around one billion search
inquiries per day • Starting to try radio • Experimenting with selling advertisements
3
History
• Google was officially incorporated on September 7, 1998 out of a friend’s garage
• They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim
Alex Herta Group 1
: to use the Google search engine to obtain information about (as a person) on the World Wide Web
1
Fast Facts
• Founded by Larry Page and Sergey Brin • Located in Mountain View, California • 10,674 full-time employees • Named #1 place to work in January 2007
• They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines
• Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched
• Many of Google’s competition failed compared to Google at selling advertisement
6
Purchases
• Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • YouTube – online videos
from its advertisers to print publications
• After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.
4
Revenue
• Advertising
• Sell advertisements based on keywords • Sold based on a combination of price bids and
clickthroughs • Companies bid for their advertisement to be
associated with a keyword • They pay Google based on how many times
their advertisement was clicked • Bidding starts at $.05 per click
5
Revenue
• Advertising
• Goto.com (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model
9
Running Google
• Many server farms • Each composed of thousands of low-cost
computers running stripped-down versions of Linux • Google does not give out specifics on how their process works • Estimated more than 450,000 servers around the world
by Fortune Magazine • The verb “google” was added to the
Webster and Oxford English Dictionaries
2
History
• Started as a research project between Sergey Brin and Larry Page, two Stanford University Ph.D students
7
Partnerships
• NASA • Sun Microsystems • Time Warner’s America Online • News Corp.’s Fox Interactive Media
8ห้องสมุดไป่ตู้
Applications
• Image Search • Google News • Froogle • Google Maps • Gmail • Google Earth • Google Video • Google Labs
10
Now
• Most often used search engine • Hold 54% of the market share • They receive around one billion search
inquiries per day • Starting to try radio • Experimenting with selling advertisements