商务英语综合教程unit1PPT课件
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ppt 课件-商务英语-第一单元
Cheaper goods Export increased
Result: England’s trade balance would deteriorate, while
France’s trade balance would improve.
Long-run surplus is impossible. Fundamental weakness: Trade is seen as a zero-sum game (a gain by one country results in a loss by another)
1.
2.
1. Diminishing Returns
Assumption of constant returns to specialization: the units of resources required to produce a good are assumed to remain constant no matter where one is on a country’s PPF Reality: Diminishing returns to specialization – output increase leads to increased consumption of resource Reasons: unequal quality of resources different proportion of resources for different products
•
•
•
Adam Smith (1776) attacked mercantilism: Countries differ in their ability to produce goods efficiently. Thus, a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it. Countries should specialize in the production of goods for which they have an AA, then trade these goods for the goods produced by other countries. Both countries benefit from international trade (a positive-sum game). Adam Smith advocated: specialization & free trade
商务英语 Unit 1 globalisationPPT课件
Disadvantages:
Globalization prevents governments from controlling√
their welfare systems.
Globalization lowers people’s living standards.
Globalization could lead to big employment problems √
c) basic facilities and services of a country, for example water, power, roads
d) a movement of large sums of money out of a country
e) the ability of a business to make money
word
2021ne Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
globalization or against it?
word
2021/3/13
完整版课件
Back to overview
15
Listening For and against globalization
Which of the points below does Stephen Haseler make?
flight of capital Issue
商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
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2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
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3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
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2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
商务英语综合教程 1 Unit4 PPT
Warm-up
Background
Detailed Reading
TEXT I
You are to watch an interview with Thomas van der Kallen, the CEO of Ebel, a luxury watch maker. Fill in the missing words. For the very rich, an expensive watch is as much to indicate status as it is to tell the time, and despite the current economic climate, competition in the industry is as fierce as ever with image being the buzz word of the hour. It is also very much about building the image . Today we are not in the business of selling watches. We are in the business of building and selling an image . And that is why we work with Ebel, only the best to really connect with our customers out there.
Warm-up
Background
Detailed Reading
TEXT I
4. Is it good timing to launch it now? Yes, for there are always people who benefit from recession: people in oil industry and people in other parts of the world and people who invest in other parts of the world. 5. Does iing
《商务英语综合教程》Unit 1 Communication
1 According to Anuj Khanna: a) why have communications improved in recent years?
1. 2 MP3
New technology has provided new communication channels such as the Internet, mobile phones, instant messaging, etc.
Ludwig Josef Johann Wittgenstein was an Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics, and the philosophy of language. From 1929 to 1947, Wittgenstein taught at the University of Cambridge His teacher Bertrand Russell described Wittgenstein as "the most perfect example I have ever known of genius as traditionally conceived; passionate, profound, intense, and dominating."
b) how can they improve in the future?
They can improve in terms of giving more control to customers so that they don’t receive unwanted communications, and ensuring that the timing of any communication is right.
新版体验商务英语综合教程1unit1精品PPT课件
写在最后
成功的基础在于好的学习习惯
The foundation of success lies in good habits
35
结束语
当你尽了自己的最பைடு நூலகம்努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End
演讲人：XXXXXX 时 间：XX年XX月XX日
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Turkish 土耳其人 土耳其语的
新编商务英语综合教程第二版Unit 1.ppt
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
综合商务英语第2册Unit1课件
Basic Principles of Business Communication
Respect and politeness: Business communication should be respectful and polite, using appropriate language and avoiding offensive or inappropriate remarks.
Distinguishing between Imp…
The ability to quickly identify the main idea or central point of a business English conversation or presentation.
Understanding the Main Idea
Recognizing and adapting to cultural differences in communication styles, norms, and expectations.
Role-playing
Conducting mock business scenarios where participants practice their communication skills in a controlled environment.
Understanding the global business environment.
The role of English in international trade.
Overview of Theme Content
Module 2: Trade Terminology and Contracts
体验商务英语综合教程uni1ppt课件
5
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Proper Names
St. Petersburg Russia
Hamburg Germany
Buenos Aires Argentina
7
Business terms
Business English
A consulting group：also called a consulting firm or company, is a business organization that offers specialist and professional knowledge or advice on business affairs to companies. consult, consultant, consultancy
Key Language
Write the words from the box under the correct heading
1
accountant finance marketing manager technician
engineer cashier production director doctor
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Proper Names
St. Petersburg Russia
Hamburg Germany
Buenos Aires Argentina
7
Business terms
Business English
A consulting group：also called a consulting firm or company, is a business organization that offers specialist and professional knowledge or advice on business affairs to companies. consult, consultant, consultancy
Key Language
Write the words from the box under the correct heading
1
accountant finance marketing manager technician
engineer cashier production director doctor
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration
商务英语I PPT课件 Module 1
communication post-it note
内部交流
便条
They
have a coffee break around 3 in the afternoon. We must maximize profits. maximize one's opportunities
There
This
could enhance publishers internal communication among the various departments and cooperation.
The
locals are hospitable and welcoming.
The
guard gives them the post - it note that was left behind.
建立人际网，关系网
最大限度地使用
参与社交，交际
corporate world 商界 useful contacts 有用的人脉关系 联合总裁/主席 co-chair ‘networking’ event 联谊活动 locals 当地人 be spread out 分散在各地 internal
A
boss must know how to delegate.
The
availability of cheap long–term credit would help small business.
There
are plenty of distractions here.
There
are too many distractions here to work properly.
体验商务英语综合教程1第二版 unit1(ppt课件)
Listening Talking about yourself
学习交流课件
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
“Networking begins with introducing yourselves.”
“You never have a second chance to make a good first
impression.” Why?
学习交流课件
3
Business English
Reading aloud practice
when making business introductions in English-speaking Western
countries:
1. Introduce businesspeople in order of professional rank – the
person of highest authority is introduced to others in the group ioductions
商务英语综合教程Unit1
Intensive Reading
The Nature of Politics: Realism and Idealism
Hale Waihona Puke ara 1❖ We can build on … the future politics.
In order to understand how we might reach the future politics, we can make use of Frost’s poem. In this poem, he states that there are two roads in front of us, the traditional one which many people have taken, and the other one which fewer people have taken.
2).Pay attention to the tone of the author in this sentence. The word “advent”, with the original meaning referring to the coming of Jesus Christ, which actually is interpreted as almighty and great love in Western civilization, is used here together with the “nuclear weapons”, which is damaging and bringing disasters to the whole human beings, therefore, the author’s ironical tone is quite obvious.
商务英语综合教程1_Unit4_PPT
Warm-up
Background
Detailed Reading
TEXT I
And in any recession, there are always people that benefit from recession － people involved in oil, people involved in other parts of the world, maybe people who've got investments in other part of the world. They still, still have their money. － I find that across the board, really, what you find is that even in times of recession, and a slower market, people still want to have something of great quality. So if you are really only gonna be able to buy one thing, I find that people really want it to be the best thing that they can buy, whether it's an Hermes silk tie or whether it's a Bugatti Veyron. － So if you buy this car, do you throw in an extra scarf, you know, to throw in an Hermes scarf or anything?
体验商务英语综合教程1unit1(课堂PPT)
5
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice
《商务英语综合教程》课件 (1)
following points.
3.2 mp3
1. Doing business in South America.
•Be aware that people are warm and friendly. •Personal contacts are very important. •They like to get to know you well before doing business with you. •Long business lunches are dinners may be necessary. •They like to take their time before doing business.
3
Starting up
A Discuss these questions
1. What are the most important relationships for you a) at your place of work or study？ b) outside your place of work or study?
Woody Allen (1935-Present) American film-maker
and actor
Woody Allen worked as a comedy writer in the 1950s, writing jokes and scripts for television and publishing several books of short humor pieces. In the early 1960s, Allen began performing as a stand-up comedian, emphasizing monologues rather than traditional jokes. In 2004, Comedy Central ranked Allen in fourth place on a list of the 100 greatest stand-up comedians, while a UK survey ranked Allen as the third greatest comedian.
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.
10
Grammar
• Tense • Subjunctive mood • Collective nouns • Modal verbs • Prepositions
.
11
British English I’ve just had lunch. Have you washed your hands?
secretary
['sekrɪt(ə)rɪ]
.
['sɛkrətɛrɪ]
8
fertile fragile hostile missile
British English ['fɜːtaɪl] ['frædʒaɪl] ['hɒstaɪl] ['mɪsaɪl]
American English ['fɝtl] ['frædʒəl] ['hɑstl] ['mɪsl]
Unit 1
The Business of Language and the Language of Business
The Business of English
• The development of English • The difference between American
English and British English • The influence of English
.
7
British English
car
[ka:]
American English [kar]
door party board morning
[dɔː] ['pɑːtɪ] [bɔːd] ['mɔːnɪŋ]
British English
[dɔr] ['pɑrti] [bɔrd] ['mɔrnɪŋ]
American English
American English [æ sk] [dæ ns] [fæ st] [pæ θ] [kæ nt]
box crop hot spot ironic
British English [bɒks] [krɒp] [hɒt] [spɒt] [aɪ'rɒnɪk]
American English [bɑks] [krɑp] [hɑt] [spɑt] [aɪ'rɑnɪk]
American English
She suggested that he quit smoking.
The judge ordered that the money be returned at once.
.
12
British English
American English
The team are excited.
.
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
dictionary
['dɪkʃ(ə)n(ə)rɪ]
['dɪkʃə'nɛri]
ɒrə,t(ə)rɪ]
['læbrə'tɔri]
necessarily
['nesəs(ə)rɪlɪ]
[,nɛsə'sɛrəli]
preparatory
[prɪ'pærət(ə)rɪ]
[prɪ'pærətɔri]
.
9
clerk either figure issue leisure neither schedule
British English [klɑːk] ['aɪðə] ['fɪgə] ['ɪsjuː] ['leʒə] ['naɪðə] ['ʃedjuːl]
American English [klərk] ['iðər] ['fɪɡjɚ] ['ɪʃu] ['li:ʒɚ] ['ni:ðɚ] ['skɛdʒul]
• esthetic • skeptical • check • mustache • pajamas • likable • judgment
.
6
Pronounciation
ask dance fast path can’t
British English [ɑːsk] [dɑːns] [fɑːst] [pɑːθ] [kɑːnt]
The team is excited.
The government are announcing an The government is announcing an
important decision.
important decision.
British English
American English
American English I just had lunch. Did you wash your hands?
British English
She suggested that he should quit smoking. The judge ordered that the money should be returned at once.
.
3
The difference between BE and AE
• spelling • pronunciation • vocabulary • grammar
.
4
Spelling
• programme • catalogue • honour • theatre • offense • recognise • marvellous • reflexion
She dared not stay in the dark. You needn’t go with them.
She didn’t dare to stay in the dark. You don’t need to go with them.
• program • catalog • honor • theater • offence • recognize • marvelous • reflection
.
5
• aesthetic • sceptical • cheque • moustache • pyjamas • likeable • judgement