项目管理课程资料(英文版)

Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
❖ REMMs at work:
❖ Think about the effects of newly imposed constrains to human behavior. REMMs’ response to a new constrains is to begin searching for substitutes for what is now constrained, a search that is not restricted to existing alternatives. They will invent alternatives that did not previously exist. Examples…...
REMM
❖ Resourceful, Evaluative, Maximizing Model
❖ Postulates 1--4
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
Postulate 1
项目管理课程资料(英文版)
I. The Nature of Man
model about human behavior
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
❖ Understanding human behavior is fundamental to understanding how organizations function, whether are profit-making firms, non-profit enterprises, or government agencies.
❖ Every individual cares, he or she is an evaluator.
❖ 1) The individual cares about almost everything, knowledge, independent,etc
❖ 2) REMM is always willing to make tradeoffs and substitutions.
❖ 1) If we designate those things that REMM values positively as GOODS, then he or she prefers more goods to less, GOODS can be anything from art objects to ethical norms.
❖ 3) Individual preferences are transitive.
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
Postulate 2
❖ Each individual’s wants are unlimited
Postulate 3
❖ Each individual is a maximizer:
❖ He or she acts so as to enjoy the highest
level of value possible. Individuals are
always constrained in satisfying their
❖ Understanding human behavior is also the fundamental to understanding how person act ---- game.
❖ We will mainly focus on REMM.
Nov.28,20源自文库1
Wanjun Jiang, Guanghua School of Management, Peking University
set----be given and external.
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
Postulate 4
❖ The individual is resourceful:
❖ Individuals are creative. They are able to conceive of change in their environment, foresee the consequences thereof, and respond by creating new opportunities----the limitation is is not immutable. Human beings are not only capable of learning new opportunity, they also engage in resourceful, creative activities that expand their opportunities in various ways.
❖ 2) REMM cannot be satiated. He or she
always wants more of some things,
material goods/intangible goods
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
wants--wealth, time, physical laws of
nature, limits of their own knowledge
about various goods and opportunities,
etc can be the constrains----opportunity