《国际商务英语函电》课件-unit_1_信函写作1
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新编国际商务英语函电教学资料lesson1PPT课件
请报给我方3000个咖啡机的最低价。
Please make us the best quotation for 3000
pcs of coffee makers./ Please quote us the
best price for 3000 pcs of coffee makers.
我们感谢你们对男士衬衫的报价。
We shall appreciate it if you can send us the
latest samples.
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v. quote 报价
quotation
• to make sb a quotation for sth
• to quote sb (a price) for sth
• Now translate the following sentences:
as (you) requested at your request
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10
interest
• interest n. 兴趣 sb. take /have interest in sth. sth. be of interest to sb.
• Now translate the following sentence: •我们对你们的童车感兴趣。 •美国的客户对我们的男式衬衫有兴趣。
.
4
interested
adj. 有兴趣的 • 某人对某物感兴趣：
sb. be interested in sth sb. find sth interesting • 某物令某人感兴趣 sth. be interesting to sb. sth. be of interest to sb. sb. take interest in sth.
商务英语函电PPT课件
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制作单位：福建对外经济贸易职业技术学院 制作人：陈淑霞
1 Writing Principles of Business Letters
2
Establishing Business Relations
3
Enquiries
4
Offers
5
Counter-Offers
6
Terms oБайду номын сангаас Payment
countries.
o countries abroad.
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Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing
3) Correctness No grammatical mistakes. No typing mistakes. Pay special attention to numbers, such as quantity, price and so on.
they attend the Guangzhou Trade fair to find a partner.
they attend the Guangzhou Trade affair f or the purpose of finding a business part ner.
we have exported our machine to many we have gegun to export our machines t
Layout and Transmission of a Business Letter
商务英语函电Unit 1 Business Letter-writing
The following are two letters with the same content. Please read them and think about which one is better. Give the reasons for your judgment.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
文件商务英语函电1.ppt
--Completeness (all the matters are discussed, all the questions are answered.)
.
Essentials of Business Letter-writing
--Conreteness( be specific, definite rather than vague, abstract and general.)
--Conciseness (write short sentences and make sure one paragraph for each point)
--Courtesy (show your honest friendship, thoughtful appreciation,sincerely politeness, considerately understanding and heartfelt respecting.)
issues one by one.
4
.
Course assessment
Final examination:80%(笔试，闭卷） Other 20%,include attendance
rate,homework, etc.
5
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Unit One Business Letter-writing
3
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Course Introduction
The steps of international trade include Establishing business relations Making enquires Making quotations Terms of payment Packing,insurance,shipment etc. --And we are going to discuss these
.
Essentials of Business Letter-writing
--Conreteness( be specific, definite rather than vague, abstract and general.)
--Conciseness (write short sentences and make sure one paragraph for each point)
--Courtesy (show your honest friendship, thoughtful appreciation,sincerely politeness, considerately understanding and heartfelt respecting.)
issues one by one.
4
.
Course assessment
Final examination:80%(笔试，闭卷） Other 20%,include attendance
rate,homework, etc.
5
.
Unit One Business Letter-writing
3
.
Course Introduction
The steps of international trade include Establishing business relations Making enquires Making quotations Terms of payment Packing,insurance,shipment etc. --And we are going to discuss these
实用商务英语函电课件Unit 1
An introduction to the course
• 商务英语函电课是一门融国际贸易实务与英语为 一体的大专院校高年级英语课，既要讲授对外贸 易业务各个环节的知识，又要训练、培养能够磋 商业务，又能撰写函电的外贸人才。
An introduction to the course
Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students’ working capability in the foreign trade by helping them have a good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.
5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;
6. to be able to lodge a claim against the other party or settle a claim courteously/politely;
商务英语信函写作PPT课件
下方，中间空一行。标题一般要大写 • （4）抄送副本（Courtesy Copy，C.C.），信函的副本需抄
送给第三方“C.C. Ravi Gopal, General Manager” • （4）邮寄说明：航空By Air-Mail；挂号信Registered；快信
Express；Printed Matter 印刷品； Confidential 密件
• Thank you for your letter regarding shipment．
• We are glad to have got your business card and some of your samples．
• You kindly presented your business card and some
式
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商务信函的格式
• 基本部分： • （1）信头 • （2）日期：英国12 July 2003；July 12,2003 • （3）信内地址 • （4）称呼语：Dear Sirs（写给某个机构而非具体某个人）；
Dear Sir or Madam（写给某个不知姓名的部门或机构负责人） • （5）正文 • （6）信尾客套语：置于信函正文空出2-4行处
称呼 Dear Sir (s) /Dear Madam Dear Sir or Madam Dear Miss Jones/ Dear Sam
结尾敬语 Yours faithfully
Yours sincerely
• （7）签名
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英文商务信函的组成部分
• 其他部分： • （1）附件（Enclosure，Enc.） • （2）档号（Ref.） • （3）标题（Subject）：信函内容的简要提示，置于称呼语
送给第三方“C.C. Ravi Gopal, General Manager” • （4）邮寄说明：航空By Air-Mail；挂号信Registered；快信
Express；Printed Matter 印刷品； Confidential 密件
• Thank you for your letter regarding shipment．
• We are glad to have got your business card and some of your samples．
• You kindly presented your business card and some
式
.
7
.
8
商务信函的格式
• 基本部分： • （1）信头 • （2）日期：英国12 July 2003；July 12,2003 • （3）信内地址 • （4）称呼语：Dear Sirs（写给某个机构而非具体某个人）；
Dear Sir or Madam（写给某个不知姓名的部门或机构负责人） • （5）正文 • （6）信尾客套语：置于信函正文空出2-4行处
称呼 Dear Sir (s) /Dear Madam Dear Sir or Madam Dear Miss Jones/ Dear Sam
结尾敬语 Yours faithfully
Yours sincerely
• （7）签名
.
9
英文商务信函的组成部分
• 其他部分： • （1）附件（Enclosure，Enc.） • （2）档号（Ref.） • （3）标题（Subject）：信函内容的简要提示，置于称呼语
商务英语函电1省名师优质课赛课获奖课件市赛课一等奖课件
Essentials of Business Letter-writing
--Consideration(put yourself in his or her place to give consideration to his or her wishes, demand , interest and difficulties. Emphasize the "you" attitude rather than the "I" or "we" attitude.
2 The Date
• The date line is generally typed two lines below the letter head, started from the left margin, or the right hand side.
• --Don't type the date in figures, as it may cause confusion.
--Conciseness (write short sentences and make sure one paragraph for each point)
--Courtesy (show your honest friendship, thoughtful appreciation,sincerely politeness, considerately understanding and heartfelt respecting.)
•
month+day+year (月/日/年)
• e.g. March 1st, 2010
•
September 2,2010
Unit 1Modern Business Letters《外贸英语函电》PPT课件
E⁃mails.The former is the abbreviation of facsimile，which is
actually an exact copy of a document，a picture or a piece of
writing sent or received by an electronic system using telephone
18.Please send us a copy of your illustrated catalog，quoting your prices FOB Shanghai if possible.Meanwhile，please indicate the time of delivery you usually offer. （6）Yours faithfully， （7） Jameson & Sons Ltd. • S.F.LOVER（Managing Director） （8）Encl.
Text B
The Language of Modern Business Letters
All business letters have two main functions：
A）To ask for and give a reply to an enquiry，offer，order or complaint. B）To keep a record of all the important facts for ready reference.
Text B
The Language of Modern Business Letters
is often long
and complicated.Such letters are liable to confuse the
国际商务函电课件(英文版)1
blank
❖ Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
It won’t cost you an arm and a leg either. A Great Wall computer can be yours today for under USD1,000.
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
---Non-firm offer is a quotation subject to final confirmation and is not legally binding. The seller can withdraw it anytime before the buyer accepts it.
It approximates a “yes-but” declaration.
❖ Trade Promo your product in two ways: physical description and psychological description;
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
❖ Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
It won’t cost you an arm and a leg either. A Great Wall computer can be yours today for under USD1,000.
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
---Non-firm offer is a quotation subject to final confirmation and is not legally binding. The seller can withdraw it anytime before the buyer accepts it.
It approximates a “yes-but” declaration.
❖ Trade Promo your product in two ways: physical description and psychological description;
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
外贸函电课件Unit1-商务信函的基本知识
•
④对外公函中对收信人的称呼，可用 Gentlemen （而不是 Gentleman），Dear Sir (s)和 My dear Sir(s)等。Gentlemen 之前不 能加 Dear， 后面也不能带姓名。用 Sirs 时，前面常用 Dear 一词， 但也可单独用 Sir。若收信人是妇女，则无论已婚或未婚，都可单独 使用 Madam 或其复数 Mesdames。 • ⑤对外国高级官员的称呼，如国家元首、政府首脑、部长、大使、 公使和特使等，可用（Dear）Sir， （Dear）Mr. Chairman，（Dear） Mr. Premier， （My dear）Mr. Ambassador，Your Excellency （复 数为 Excellencies）。 • ⑥对君主制国家的国王和皇帝等男性君主，可以 Sir 称呼，对女 王、女皇和皇后等女性君主，可用 Madam 称呼。有时也用 Your Majesty 称呼以表示。客气和尊敬Your Majesty 可兼指男性和女性， 其复数为 Your Majesties。 • ⑦对王室成员，如太子、王子、亲王和公主等，一般可用（Dear） Sir 或（Dear）Madam 但在正式尊称时，一般用 Your Highness (复 数为 Highnesses)。
• 2、语气语调 • 由于您写的信函都是有其目的性的，所 以您信函里所采用的语气语调也应该符合 您的目的。在写之前先不妨仔细考虑一下， 您写这封信函是想达到一个什么样的目的， 您希望对收信人产生一种怎样的影响呢？ 是歉意的，劝说性的，还是坚决的，要求 性的。这完全可以通过信函中的语气语调 来表现
• 3、礼貌 • 我们这里所说的礼貌，并不是简单用一些礼貌 用语比如your kind inquiry, your esteemed order 等就可以的。而是要体现一种为他人考虑，多体 谅对方心情和处境的态度。如果本着这样的态度 去跟别人交流，那么就算您这次拒绝了对方的要 求，也不会因此失去这个朋友，不会影响今后合 作的机会。 • 特别要注意，当双方观点不能统一时，我们首 先要理解并尊重对方的观点。如果对方的建议不 合理或者对您的指责不公平时，请表现一下您的 高姿态，您可以据理力争，说明您的观点，但注 意要讲究礼节礼貌，避免用冒犯性的语言。
Unit 1 Business Letter Writing63页PPT文档
外贸函电
Introduction
The business letter is the principal means used by a business firm to keep in touch with its customers, often it is the only one in that the customers form their impression of the firm from the tone and quality of the letters it sends out. Generally, the function of a business letter may be said: (1) to covey a message; (2) to make or accept an offer; (3) to deal with matters concerning negotiation of business, etc.
本课程的目的是学习外贸业务书信的标准格式， 了解通过哪些途径来发展新客户，开拓新市场， 如何进行询购某商品，怎样报盘和还盘，怎样 灵活运用付款方式，如何做到重合同守信用， 怎样去审查信用证，做到不出差错，在理赔和 索赔中做到有理有利有节；学会拟写信函和电 传传真的写作技巧。
学习内容： 本课程主要学习信例，大量学习外贸实 务基本环节中有代表性的信例。外贸实 务基本环节有：建立业务关系和资信调 查、询盘、报盘和报价、还盘、订单， 履行订单、支付、包装和运输、信用证 的修改和展期、索赔和解决索赔等。
课程简介
本课程是一门将英语与外贸业务相结合的 课程。通过介绍外贸实务中各种英文业务函件， 电传和传真以及其它方式的写作格式，商业术 语和各种不同的表达方法，并通过介绍对外贸 易各环节的具体做法，使学生在提高英语水平 的同时，熟练掌握对外贸易业务中常用的基本 术语及表达技能，培养和提高他们的外贸业务 工作能力
Introduction
The business letter is the principal means used by a business firm to keep in touch with its customers, often it is the only one in that the customers form their impression of the firm from the tone and quality of the letters it sends out. Generally, the function of a business letter may be said: (1) to covey a message; (2) to make or accept an offer; (3) to deal with matters concerning negotiation of business, etc.
本课程的目的是学习外贸业务书信的标准格式， 了解通过哪些途径来发展新客户，开拓新市场， 如何进行询购某商品，怎样报盘和还盘，怎样 灵活运用付款方式，如何做到重合同守信用， 怎样去审查信用证，做到不出差错，在理赔和 索赔中做到有理有利有节；学会拟写信函和电 传传真的写作技巧。
学习内容： 本课程主要学习信例，大量学习外贸实 务基本环节中有代表性的信例。外贸实 务基本环节有：建立业务关系和资信调 查、询盘、报盘和报价、还盘、订单， 履行订单、支付、包装和运输、信用证 的修改和展期、索赔和解决索赔等。
课程简介
本课程是一门将英语与外贸业务相结合的 课程。通过介绍外贸实务中各种英文业务函件， 电传和传真以及其它方式的写作格式，商业术 语和各种不同的表达方法，并通过介绍对外贸 易各环节的具体做法，使学生在提高英语水平 的同时，熟练掌握对外贸易业务中常用的基本 术语及表达技能，培养和提高他们的外贸业务 工作能力
《商务英语函电》课件
实践演练
通过模拟商务场景，让学员动手实践商务英语函电的写作和应用。
案例分析
通过分析实际案例，掌握处理复杂商务情况的技巧和方法。
结束语
1 商务英语函电的重要性
商务英语函电是跨国商务沟通的重要工具，能有效促进商务合作和交流。
2 学习商务英语函电的建议
通过学习商务英语函电，提升沟通能力，拓展商务机会。
3 祝大家在商务沟通中取得成功
《商务英语函电》PPT课 件
本PPT课件详细介绍了商务英语函电的重要性和应用。通过展示函电的定义、 特点、分类，以及写作技巧、范例分析、常见问题及解决方法，使您快速掌 握商务英语函电的核心知识。
概述商务英语函电
定义
商务英语函电是用英语进行商务沟通的书信形式，旨在传递商务信息、达成商务目的。
特点
商务英语函电需要准确、简洁、规范，注重礼貌和正式性，遵循国际商务惯例。
希望通过本课件的学习，能够帮助大家在商务沟通中取得更好的成果。
分类
商务英语函电可以分为询盘函、报价函、订单函、支付函、投诉函、道歉函等多种类型。
商务英语函电的写作技巧
结构
商务英语函电通常包含称呼、 主体、结尾三个部分，每个部 分有特定的内容和格式。
语言
商务英语函电需要使用简洁明 了的商务词汇和句式，注重表 达准确、客观、礼貌。
格式
商务英语函电需要遵循特定的 格式，包括日期、收件人地址、 发件人地址、信头等重要信息。
1
发送函电的注意事项
包括选择适当的时机、合适的语气、准
函中常见错误及避免方法
2
备充足的信息等。
如拼写错误、语法错误，可通过校对和
使用辅助工具来避免。
3
函电中常用词汇及表达方法
通过模拟商务场景，让学员动手实践商务英语函电的写作和应用。
案例分析
通过分析实际案例，掌握处理复杂商务情况的技巧和方法。
结束语
1 商务英语函电的重要性
商务英语函电是跨国商务沟通的重要工具，能有效促进商务合作和交流。
2 学习商务英语函电的建议
通过学习商务英语函电，提升沟通能力，拓展商务机会。
3 祝大家在商务沟通中取得成功
《商务英语函电》PPT课 件
本PPT课件详细介绍了商务英语函电的重要性和应用。通过展示函电的定义、 特点、分类，以及写作技巧、范例分析、常见问题及解决方法，使您快速掌 握商务英语函电的核心知识。
概述商务英语函电
定义
商务英语函电是用英语进行商务沟通的书信形式，旨在传递商务信息、达成商务目的。
特点
商务英语函电需要准确、简洁、规范，注重礼貌和正式性，遵循国际商务惯例。
希望通过本课件的学习，能够帮助大家在商务沟通中取得更好的成果。
分类
商务英语函电可以分为询盘函、报价函、订单函、支付函、投诉函、道歉函等多种类型。
商务英语函电的写作技巧
结构
商务英语函电通常包含称呼、 主体、结尾三个部分，每个部 分有特定的内容和格式。
语言
商务英语函电需要使用简洁明 了的商务词汇和句式，注重表 达准确、客观、礼貌。
格式
商务英语函电需要遵循特定的 格式，包括日期、收件人地址、 发件人地址、信头等重要信息。
1
发送函电的注意事项
包括选择适当的时机、合适的语气、准
函中常见错误及避免方法
2
备充足的信息等。
如拼写错误、语法错误，可通过校对和
使用辅助工具来避免。
3
函电中常用词汇及表达方法