麦肯锡三星战略6 TOSHIBA

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? Toshiba
Dalian, Liaoning Province 2019 US$30 million 21' – 34' color TV (CRT, Projection, Flat) color TV 1 million sets, 50% export (Year 2000) 2,000
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. BacFra Baidu bibliotekground information
? Location ? Registered
capital
? Management
team
? Equity
? Starting year ? Number of
employees
1875 by Hisashige Tanaka
President & CEO:
Tadashi Okamura
Total Assets: Shareholders' Equity:
US$51,578 million US$10,054 million
Number of employees:
Domestic Plants, Branches Offices And Other Facilities:
? Key product offerings ? Market position
6. Financial performance
? Sales ? Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
Established:
5. Organization and ownership
? Organization structure ? Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
? Key product offerings ? Market position
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2019
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
Type Foreign Juristic Person's Shares
? Toshiba (China) Co. ? Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
? Era analysis
structure
4. Value chain strategy
Focus on
? Marketing,
advertising and promotion
? Distribution (channel
and sales force)
2. Strategy
? Mission ? Vision ? Corporate strategy
6. Financial performance
? Sales ? Profit
1
BACKGROUND INFORMATION
1. Background information
? Location ? Registered
capital
? Management
team
? Equity
? Starting year ? Number of
? Mission ? Vision ? Corporate strategy
5. Organization and ownership
? Organization structure ? Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
employees
? Era analysis
structure
4. Value chain strategy
? Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
2. Strategy
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search 3
SEC China010821BJ-Toshiba
BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD
Location: Starting year: Registered Capital: Products: Unit Sold: Number of employees: Joint Venture Partners
190,000 worldwide
Production facilities: 25 Branch offices: 35 Sales offices: 23
Overseas Plants, Branches Offices and Other Facilities:
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
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