益智类节目论文

渤海大学本科毕业论文

论我国益智类节目的可持续发展策略

——以《一站到底》为例

Study on The Sustainable Development Strategy of The Puzzle

Program of China

学院（系）：文学院新闻系

专业：广播电视新闻学

学号： 10080200

学生姓名：张霞

入学年度： 2010年度

指导教师：许鸿艳

完成日期： 2014年5月10日

论我国益智类节目的可持续发展发展策略——以《一站到底》为例

摘要

我国益智类节目萌芽于上个世纪80年代中后期，早期主要是由知识竞猜为主，90年代后，随着电视节目制作技术的不断革新，开始进入发展壮大时期，尤其是新世纪初期，更是掀起了一场全民性的“益智风暴”，但随着电视节目的多样化发展，益智类节目也开始受到剧烈冲击，僵化呆板的形式以及专业化的命题使之逐渐失去受众，走向低谷，淡出观众的视线。2012年各大卫视展开了激烈的收视大战，江苏卫视的《一站到底》可谓风光无限，赚足眼球之余还为我国益智类节目注入了新的活力。它大胆的采用了夫妻同台主持的模式，并打破了以往主持人与竞猜者之间的单一对抗方式，同时创新了淘汰机制，在选手的选拔上也别出心裁，命题趋于多元化，极大地满足了受众观看时的心理诉求。但另一方面，却也存在着一些问题，如缺乏首创精神，题目设置缺乏人文内涵等，这同时也是当下我国益智类节目存在的普遍问题，针对这些问题我们必须加以重视。坚持以我国深厚的文化底蕴为基础的原创，在引进外来节目的同时，注重本土化改良与高新技术的结合；此外还要坚持以人为本，益智益民协调发展，在活泼的气氛中提高全民素质。促进我国益智类节目向科学健康的可持续道路前进，从而带动我国整个电视产业的提升。

关键词：益智类节目；《一站到底》；主要问题；可持续发展策略

Study on The Sustainable Development Strategy of The Puzzle

Program of China

Abstract

Our puzzle program germinated in the late 1980s of the last century , in the early days is dominated by knowledge quiz, after 90 years, with the continuous innovation of television production technology , began to enter the period of development and growth , especially in the new century period , it is a universal set off a " puzzle storm" , but with the diversification of television programs , puzzle programs are also beginning to be a dramatic impact , in the form of rigid and rigid specialization gradually losing proposition to make the audience , traces trough , fading sight of the audience. 2012 major TV viewing in a fierce battle , Jiangsu TV 's "one-stop in the end ," described as bright , pocketed more than the eye of the puzzle for our program has injected new vitality. It is a bold hosted on the same stage with a couple of models , and breaking the previous single- confrontational approach between the host and the quiz , while the elimination mechanism innovation in the selection of players also fantastic proposition to diversify greatly meet the psychological demands of the audience viewing . But on the other hand , it also has some problems , such as lack of creativity, lack of human connotation topic set , which is also a common problem of the current puzzle programs exist to solve these problems we must pay attention . Adhere to our rich cultural heritage based on originality , the introduction of foreign programs , while focusing on improved localization combined with high-tech ; Moreover, you should adhere to the people -oriented, educational Yimin coordinated development , improve the quality of the lively atmosphere . Puzzle program to promote China 's sustainable science and health along the way , which led to enhance our entire television industry.

Key Words：Puzzle Program；Who's still standing；The Main Problem；Strategy For Sustainable Development