ppt模板 英文 品牌介绍 Brand Presentation Final

SIGNA TURE SENSE OF PURPOSE
•To provide the most exciting, engaging, prescriptive skincare
experience to men and women
• Giving – commitment to give back to our communities
VALUES, PERSONALITY
•Science – highly efficacious natural ingredients + cutting-edge technology • Respect – for our customers, their skin, and the environment • Service – Kiehl's “Circle of Service,” including personalized customization and generous sampling • Quality – in our customer experience and in our products • Personality: Honest, eclectic, warm, adventurous, enthusiastic
CODE
• Wood floors/brick walls/chandelier
• Neon/NYC vibe/”handwritten”/quirky • Mr . Bones/motorcycle/airplane •• Historic of founders/Kiehl ’s NYC flagship KCR lab photos coats/ wing pin
Aaron & Jami
Irving Morse's Son & Granddaughter continue the Kiehl’s apothecary legacy.
KIEHL’S DNA
KIEHL’S DNA
• Kiehl’s Since 1851 • Apothecary-inspired packaging and merchandisiБайду номын сангаасg
KIEHL’S DNA: APOTHECARY
KIEHL’S DNA: AUTHENTICITY
KIEHL’S DNA: NEW YORK
KIEHL’S DNA: SERVICE
KIEHL’S DNA: ADVENTURE
AUTHENTIC BRAND HISTORY
THE MISSION OF KlEHL
KIEHL’S SINCE 1851
Established in New York City, Kiehl’s founding family created their East Village apothecary to fulfill the individual needs of the vibrant, diverse customers who came through its doors every day. Kiehl’s evolved from its early pharmacy roots to rely on even more advanced science and the finest natural ingredients - and today, its chemists formulate the finest skin and hair care products that address the contemporary concerns of Kiehl’s customers and fans around the world.
THE KIEHL’S FAMILY
Mr. John Kiehl
Opened the first Kiehl Apothecary in 1851.
Irving Mors e
A graduate of the pharmacology school at Columbia University became John Kiehl’s apprentice and took over the business in 1921.
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Brand Presentation
AGENDA
I. DNA OF KIEHL’S II. AUTHENTIC BRAND HISTORY
III. CUSTOMER COMMITMENT
IV. PUBLIC RELATIONS VI. RETAIL EXPRESSION VII. BUSINESS OVERVIEW
L’Oreal
In the year 2000, Kiehl’s joined forces with L’Oreal to help the brand development. And L’Oreal Let Kiehl’s Be Kiehl’s.
•Own Labs •Separate Offices •Dedicated Factories