宝洁公司英文简介PPT
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宝洁公司_英文ppt
• Twenty years, p&g's business development in China has achieved rapid development, mainly displays in:
• Established the leading brands • Business maintained a strong growth
Do you know those the brands ?
Content:
1
2
Company
Brand
3 Corporate philosophy 4 Procter & gamble in China
The Company of P&G
宝洁公司
Procter & Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal Care and pet supplies.
/
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. In 2008, procter &gamble market value is the world's sixth largest company, profit 14 big companies in the world. He is the tenth largest in the fortune 500 most admired companies.
最新宝洁公司中英文介绍优质课件专业知识讲座
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。
宝洁公司中英文介绍课件
Innovative product design
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services
宝洁公司中英文介绍PPT
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P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
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P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
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宝洁.pptx
续发展。
03 营销策略与渠道拓展
目标客户群体定位及需求分析
目标客户群体
宝洁公司的目标客户群体包括各个年龄段、不同性别的消费 者，重点关注家庭主妇、年轻白领等具有一定购买力的群体 。
需求分析
通过对目标客户的深入调研，宝洁公司了解到消费者对产品 品质、价格、品牌知名度等方面的需求，并针对不同需求制 定相应的营销策略。
加强线上渠道建设
宝洁公司将继续加强线上渠道的建设和投入，提 高品牌在电商平台的曝光率和销售额。
3
创新营销模式
宝洁公司将积极探索新的营销模式，如社交媒体 营销、内容营销等，以吸引更多年轻消费者的关 注和认可。
04 生产供应链管理与优化举 措
原材料采购及供应商选择原则
严格筛选供应商
注重环保和社会责任
02 产品线与品牌策略
主要产品线介绍
美容护肤产品
包括洁面乳、爽肤水、面 霜、精华液等，满足消费
者日常护肤需求。
个人清洁用品
如洗发水、沐浴露、牙膏 等，提供多种功效和香型
选择。
家居护理产品
涵盖洗衣液、洗洁精、卫 生纸等，致力于提升家庭
生活品质。
健康保健产品
推出维生素、矿物质补充 剂等，关注消费者健康需
企业文化与核心价值观
企业文化
宝洁公司注重员工培养、团队合作和创新精神，致力 于打造开放、包容和多元化的工作环境。
核心价值观
宝洁公司的核心价值观包括领导才能、主人翁精神、 诚实正直、积极求胜和信任。这些价值观是宝洁公司 取得成功的重要基石，也是公司不断发展壮大的内在 动力。
全球业务布局及市场地位
全球业务布局
库存管理制度完善
01
建立健全的库存管理制度
03 营销策略与渠道拓展
目标客户群体定位及需求分析
目标客户群体
宝洁公司的目标客户群体包括各个年龄段、不同性别的消费 者，重点关注家庭主妇、年轻白领等具有一定购买力的群体 。
需求分析
通过对目标客户的深入调研，宝洁公司了解到消费者对产品 品质、价格、品牌知名度等方面的需求，并针对不同需求制 定相应的营销策略。
加强线上渠道建设
宝洁公司将继续加强线上渠道的建设和投入，提 高品牌在电商平台的曝光率和销售额。
3
创新营销模式
宝洁公司将积极探索新的营销模式，如社交媒体 营销、内容营销等，以吸引更多年轻消费者的关 注和认可。
04 生产供应链管理与优化举 措
原材料采购及供应商选择原则
严格筛选供应商
注重环保和社会责任
02 产品线与品牌策略
主要产品线介绍
美容护肤产品
包括洁面乳、爽肤水、面 霜、精华液等，满足消费
者日常护肤需求。
个人清洁用品
如洗发水、沐浴露、牙膏 等，提供多种功效和香型
选择。
家居护理产品
涵盖洗衣液、洗洁精、卫 生纸等，致力于提升家庭
生活品质。
健康保健产品
推出维生素、矿物质补充 剂等，关注消费者健康需
企业文化与核心价值观
企业文化
宝洁公司注重员工培养、团队合作和创新精神，致力 于打造开放、包容和多元化的工作环境。
核心价值观
宝洁公司的核心价值观包括领导才能、主人翁精神、 诚实正直、积极求胜和信任。这些价值观是宝洁公司 取得成功的重要基石，也是公司不断发展壮大的内在 动力。
全球业务布局及市场地位
全球业务布局
库存管理制度完善
01
建立健全的库存管理制度
宝洁公司英文ppt介绍
Marketing strategy
Retailer
一.Multi brand strategy
1.Single brand extension strategy
2.The difference strategy
3.Advertising pertinence forceful
4.Internal competition method
Company values
Consumer 消费者 P&G Values 宝洁公司价值观 Leadership 领导才能 Ownership 主人翁精神 Integrity 诚实正直 Passion for Winning 积极求胜 Trust 信任 P&G People 宝洁人
P&G Brands 宝洁品牌
Competitor
Unilever
Unilever is merged by the Holland Margarine Unit margarine company and British Lever Brothers soap company in 1929.Headquartered in Holland, Rotterdam and London, British, are responsible for the food and detergent supplies business.
P&G Company in China
P&G Company Development in China
Building a leading brand Maintaining a strong growth Establish the excellent organization structure Committed to be a good corporate citizen
宝洁公司英文简介
P&G
Procter & Gamble 宝洁公司
Made by Aiven Yi
General introduction Oprations Product Core strengths Our purpose
P&G Co. Brief Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, in 1837. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.
Operations
As of July 1, 2014, the company structure is categorized into four Sectors and five Selling & Market Organizations (SMOs).
Procter & Gamble 宝洁公司
Made by Aiven Yi
General introduction Oprations Product Core strengths Our purpose
P&G Co. Brief Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, in 1837. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.
Operations
As of July 1, 2014, the company structure is categorized into four Sectors and five Selling & Market Organizations (SMOs).
公司英语介绍宝洁PPT教案
of consumers
Innovation
Translates consumer desires into new productsGo-to-Mrket Capabilities
Reaches retailers and consumers at the right place and
time
the West, Cincinnati, and establish
themselves in business — William as
a candle maker and James as a soap
maker. The two might never have
met had they not married sisters,
1879年宝洁公司推出其首批名牌产品、象牙 肥皂
1886Production starts at Ivorydale. The
factory incorporates the latest technological advances with a pleasant work environment for employees — a progressive approach at that time.
2004P&G creates the Children’s Safe
Drinking Water program by using revolutionary water purification sachets.
2004年宝洁创建儿童安全饮水项目通过使用革命净水香囊。
第8页/共38页
2010P&G launches Olympics “Thank you,
第16页/共38页
Innovation
Translates consumer desires into new productsGo-to-Mrket Capabilities
Reaches retailers and consumers at the right place and
time
the West, Cincinnati, and establish
themselves in business — William as
a candle maker and James as a soap
maker. The two might never have
met had they not married sisters,
1879年宝洁公司推出其首批名牌产品、象牙 肥皂
1886Production starts at Ivorydale. The
factory incorporates the latest technological advances with a pleasant work environment for employees — a progressive approach at that time.
2004P&G creates the Children’s Safe
Drinking Water program by using revolutionary water purification sachets.
2004年宝洁创建儿童安全饮水项目通过使用革命净水香囊。
第8页/共38页
2010P&G launches Olympics “Thank you,
第16页/共38页
宝洁公司英文简介幻灯片
2
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
6
ቤተ መጻሕፍቲ ባይዱ
Management and staff
Current members of the board of directors of Procter & Gamble are: Norman Augustine, Bruce Byrnes, Scott D. Cook, Joseph Gorman, A.G. Lafley, Charles R. Lee, Lynn M. Martin, W. James McNerney, Jr., Johnathan Rodgers, John F. Smith, Jr., Ralph Snyderman, Richard Dearlove, Margaret Whitman, and Brian Bowns. Norman Augustine will be retiring from the Board following the Company's October 2007 meeting. In 2007, the P&G's Canadian division was named one of Canada's Top 100 Employers, as published in Maclean's magazine, the only consumer products company to receive this honor.
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
6
ቤተ መጻሕፍቲ ባይዱ
Management and staff
Current members of the board of directors of Procter & Gamble are: Norman Augustine, Bruce Byrnes, Scott D. Cook, Joseph Gorman, A.G. Lafley, Charles R. Lee, Lynn M. Martin, W. James McNerney, Jr., Johnathan Rodgers, John F. Smith, Jr., Ralph Snyderman, Richard Dearlove, Margaret Whitman, and Brian Bowns. Norman Augustine will be retiring from the Board following the Company's October 2007 meeting. In 2007, the P&G's Canadian division was named one of Canada's Top 100 Employers, as published in Maclean's magazine, the only consumer products company to receive this honor.
宝洁公司历史英文介绍 ppt课件
• During the American Civil War, the company won contracts to supply the Union Army with soap and candles.
• In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory
In January 2005 P&G announced an acquisition of
Gillette, forming the largest consumer goods
company and placing Unilever into second place
2020/10/28
6
About the logo
4
Branching out into new areas
The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and product sales.
2020/10/28
2
精品资料
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble.
宝洁公司中英文介绍PPT
未来发展趋势 The future development trend
二十年来，宝洁向中国的各项公益事业捐款的总额已超过五千四百 万元人民币，用于教育、卫生及救灾等各个方面。例如：宝洁在 1996-2005年期间向希望工程累计捐款两千四百万元人民币，在全国 27个省、自治区兴建了100所希望小学，是在华跨国公司中希望小学 数目最多的公司。
Branding strategy focuses on manufacturing concept, and the concept of p&g's advertising strategy is a typical marketing. In p&g's advertising strategy, the marketing concept is applied to perfection, each brand is endowed with a unique concept.
始创于1837年的宝洁公司，是世界最大的日用消费品公司之一。宝洁公司全球雇员 10多万人，在全球80多个国家设有工厂及分公司，所经营的300多个品牌的产品畅销160 多个国家和地区，其中包括织物及家居护理、美发美容、婴儿及家庭护理、健康护理、 食品及饮料等。
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
13宝洁公司概述PPT课件
到1945年，宝洁公司已经成为一家近3.5亿美金的大公司
8
1945—1980，拓展领域，迅猛发展
1946年，宝洁推出被称做“洗衣奇迹”的Tide(汰渍)。汰渍卓越的洗涤效果及 合理的价格，使汰渍于1950年成为美国第一的洗衣粉品牌。 汰渍推出后几年，第一支含氟牙膏佳洁士得到美国牙防协会首例认证，很快就 成为首屈一指的牙膏品牌。 宝洁发明了可抛弃性的婴儿纸尿片，在1961年推出帮宝适。 1961收购了Folger's咖啡，推出第一种织物柔顺剂-Downy 为拓展全球业务，宝洁开始在墨西哥，欧洲和日本设立分公司
1
公司简介 公司发展历程 公司业务领域 公司SWOT分析 ቤተ መጻሕፍቲ ባይዱ司发展对策建议
2
公司简介
3
公司简介
宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商，
也是目前全球最大的日用品公司之一 ，截至2012年员工人数达129000人美国《财富》 公布的2012年全球500强企业中，宝洁公司以82559.0百万美元的收入位列第86位，稳 居家居、个人用品行业的第一把交椅。
欧莱雅公司，28286.1
4
公司发展历程
5
公司发展历程 1 1937—1890，公司创立
2
1890—1945，创新与发展
3
1945—1980，拓展领域，迅猛发展
4
1990—1998，跨国公司
5
1998—2012，行业的领跑者
6
1937—1890 公司创立
英格兰移民威廉·波克特(WILLIAM PROCTER)与爱尔兰移民詹姆斯·甘 (JAMES GAMBLE)凑巧娶了两姐妹。1837年10月31日，出资3，596.47美元，正 式签订合伙契约，在辛辛那提市成立宝洁公司(Procter & Gamble，以两个合伙人 的名字命名)
8
1945—1980，拓展领域，迅猛发展
1946年，宝洁推出被称做“洗衣奇迹”的Tide(汰渍)。汰渍卓越的洗涤效果及 合理的价格，使汰渍于1950年成为美国第一的洗衣粉品牌。 汰渍推出后几年，第一支含氟牙膏佳洁士得到美国牙防协会首例认证，很快就 成为首屈一指的牙膏品牌。 宝洁发明了可抛弃性的婴儿纸尿片，在1961年推出帮宝适。 1961收购了Folger's咖啡，推出第一种织物柔顺剂-Downy 为拓展全球业务，宝洁开始在墨西哥，欧洲和日本设立分公司
1
公司简介 公司发展历程 公司业务领域 公司SWOT分析 ቤተ መጻሕፍቲ ባይዱ司发展对策建议
2
公司简介
3
公司简介
宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商，
也是目前全球最大的日用品公司之一 ，截至2012年员工人数达129000人美国《财富》 公布的2012年全球500强企业中，宝洁公司以82559.0百万美元的收入位列第86位，稳 居家居、个人用品行业的第一把交椅。
欧莱雅公司，28286.1
4
公司发展历程
5
公司发展历程 1 1937—1890，公司创立
2
1890—1945，创新与发展
3
1945—1980，拓展领域，迅猛发展
4
1990—1998，跨国公司
5
1998—2012，行业的领跑者
6
1937—1890 公司创立
英格兰移民威廉·波克特(WILLIAM PROCTER)与爱尔兰移民詹姆斯·甘 (JAMES GAMBLE)凑巧娶了两姐妹。1837年10月31日，出资3，596.47美元，正 式签订合伙契约，在辛辛那提市成立宝洁公司(Procter & Gamble，以两个合伙人 的名字命名)
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According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
P&G
Procter & Gamble 宝洁公司
P&G Co. Brief introduction
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods.
Beauty Care Beauty segment Grooming segment Household Care Baby Care and Family Care segment
Fabric Care and Home Care segment Health & WellBeing Health Care Snacks, Coffee and Pet Care
Procter & Gamble brands
Main article: List of Procter & Gamble brands 23 of P&G's brands have more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 b 1, 2007, the company's operations are categorized into 3 "Global Business Units" with each Global Business Unit divided into "Business Segments," according to the company's June 2007 earnings release.
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As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.