行销英语绝招
门店销售常用英语话术
门店销售常用英语话术一、销售流程式顾客走进商店时,店员经常一边说May I help you?,一边走近顾客。
同义句:Can I help you?What can I do for you?How may I help you?顾客可能说:我想买件套装。
I'd like a suit.我在找一种……包。
I'm looking for a ... bag.I'm looking for a black, leather bag. (我在找一种黑色的皮包。
)店员可回答:How's this? (这个怎么样?)如果顾客说:我只看看。
I'm just looking. *没有特别想买的意思。
Just looking.Just browsing.I don't need any help.I'm just browsing.No just yet. (还不需要。
)店员可以回答:您有什么需要帮助的尽管说。
If you need any help, let me know. *这是店员对顾客常用的一种说法。
顾客看中某样东西:这双鞋真漂亮!These shoes are great!These shoes are wonderful.这个多少钱?How much is this?How much does this cost?What does this cost?What is the price of this?How much? *比较生硬的感觉。
如果顾客要讲价,会说:太贵了!That's expensive!That's expensive! (太贵了!)How expensive! (怎么这么贵!)That's too much! (太贵了!)如果顾客觉得很划算,直接想买:真便宜!That's cheap!How cheap! (怎么这么便宜!)关于尺寸颜色的:这种衬衫有小号的吗?Do you have this shirt in a small?Do you have this shirt in a small? (这种衬衫有小号的吗?)Do you have this shirt in a smaller size?这种毛衣有红色的吗?Do you have this sweater in red?店员要查库存可以说:Let me check. (我给你找找。
英汉对照—行销英语绝招
行销英语绝招1、如何廉价倾销告诉顾客,其购买量的大小决定折扣的高低:“If you buy more than four pounds, we can allow you ten percent discount”(如果您购买4磅以上,可以打9折)2、如何推介品牌优秀的推销员应该懂得在适当的时机,向顾客推销名牌产品,“Are you interested in a particular brand?”(您有没有感兴趣的品牌?)之类的介绍性开场白,要很熟悉。
至于PLAYBOY、issey miyake、LACOSTE、Christian Dior 等世界级名牌,只要知道牌子的名字就行了,甚至根本用不着推销。
3、如何证明质地有些特定商品,要证明其品质,有其特别的鉴定法:如果是羊毛(pure wool), 您说:“let me prove it”(让我证明给您看)。
接下来要做的是strike a match and burn a thread of it(划根火柴,烧一条毛线)就明白了。
4、如何附带推销一个成功的salesperson除了要充实自己个方面的知识能力之外,还必须熟悉各种推销手法,附带推销就是及其关键的一项。
完成推销后,可说:“Now, what about something else?”或者“What next today?”(还要些别的吗?)常常能收到意想不到的效果。
5、如何找出妨碍销售的主因“推销是由被拒绝时开始的”,这句话是拉人寿保险业绩居全球之冠的 E.G雷塔门所说的名言。
所以,被拒绝时应如何突破妨碍销售的主因是推销员必须多加训练的课题。
买东西的人常常都喜欢在购物时征询对方意见,因此,您必须点明“Maybe you must rely on the opinion of your family.”(也许,您必须要*家人来做出决定)然后,顾客就会说出真正的原因何在了。
6、如何说明本国制造或是国外进口人们基本上都有喜欢外国货的心理,这是,推销人员可以分别介绍之,“This is made in China, but that isn't.”(这是中国造的,那个是进口的)。
行销英语绝招
第66招 如何说明本国制造或是国外进口
人们基本上都有喜欢外国货的心理,这是,推销人员可以分别介绍之,“This is made in China, but that isn't.”(这是中国造的,那个是进口的)。
第67招 如何请顾客改换别的样式
没有顾客指定要购买的物品时,千万不要到此为止,必须迅速反应: “Sorry, we haven't got that. Do you prefer Salem?”(抱歉,我们没有那个。您喜欢用Salem来代替吗?)这种持续维持积极销售的态度,才是制胜的不二法门。
第83招 如何迅速成交
谈生意提及钱,就离成交不远了。推销员处理钱财的方式必须明快果决,只要价格合理、顾客满意、推销员就要手脚敏捷,马上接口说“Take you sixty dollars, sir”(收您60元,先生)交货找零,一次OK
第84招 如何拒绝退换
拒绝顾客是一门学问,要采取委婉的声东击西法;譬如顾客要退钱、换货等事项时,您只要说:“I'm sorry, it's our store rule.”(对不起,这是我们的店规—概不退换)不但能轻松解决问题,还能树立良好的店风行规。
第65招 如何找出妨碍销售的主因
“推销是由被拒绝时开始的”,这句话是拉人寿保险业绩居全球之冠的 E.G雷塔门所说的名言。所以,被拒绝时应如何突破妨碍销售的主因是推销员必须多加训练的课题。买东西的人常常都喜欢在购物时征询对方意见,因此,您必须点明“Maybe you must rely on the opinion of your family.”(也许,您必须要*家人来做出决定)然后,顾客就会说出真正的原因何在了。
第96招 老顾客介绍新客人来时
销售英语100句
销售英语100句!1. 如何招揽顾客一般程序:招呼—问候—寻找相关话题—理出商谈头绪。
所以,打招呼很重要,无论顾客有没有表现购买意愿,您都应该上前问候一句:“What can I do for you?”或“May I help you?”,也可说:“Can I be of any assistance?”,如果是熟客,可简单说声:“Good afternoon, madam, something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子,决不可轻言放弃,可以先说:“Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临,买不买都没关系)”,然后婉转地问:“Are you looking for something?”。
3. 如何拉近距离首先表达自己身份,甚至可以交换名片,然后说些常用客套话,为后来的推销铺路。
一句:“Would you mind my recommending?”十分有用。
4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。
当你要说服顾客时,最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。
5. 如何展示商品可以说:“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时,则用“As you can see, ~(正如您所见,~)”6. 如何拖延时间争取时间以便长期抗战要有技巧,再心急也要说“Please take your time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。
根据情况也可通过闲聊进入主题,让顾客有一定时间考虑。
7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具,所谓“百闻不如一见”,一边看商品,一边听解释,才更易进入状况。
推销产品的要点和技巧英文
推销产品的要点和技巧英文Key Points and Techniques for Product Sales1. Understand the product: As a salesperson, it is important to have a thorough understanding of the product or service you are selling. This includes knowing its features, benefits, and how it compares to competitors. This knowledge will allow you to effectively communicate the value of the product to potential customers.2. Identify customer needs: Before pitching a product, take the time to understand the needs and preferences of potential customers. This will enable you to tailor your sales approach and highlight how the product can solve their specific problems or meet their requirements.3. Craft a compelling pitch: Develop a clear and concise pitch that highlights the key benefits of the product. Focus on how the product can solve a problem, improve customer's life, save time or money, or provide a unique advantage.4. Highlight unique selling points: Identify and emphasize the unique features or advantages that set the product apart from competitors. This could include factors such as superior quality, innovative technology,affordability, or exceptional customer service.5. Use storytelling and testimonials: Use storytelling techniques to engage potential customers and help them visualize how the product can positively impact their lives. Additionally, leverage testimonials or case studies from satisfied customers to build trust and credibility.6. Address objections: Be prepared to address potential customer objections or concerns. Anticipate common objections and havewell-thought-out responses ready to overcome them. This may involve providing additional information, offering demonstrations, or providing guarantees or free trials.7. Practice active listening: Actively listen to the customer's needs, questions, and concerns. This demonstrates empathy and helps you tailor your pitch to address their specific requirements and priorities.8. Follow up: After the initial pitch, make sure to follow up with potential customers. This could be through phone calls, emails, or face-to-face meetings. Following up shows your commitment and allows you to further address any doubts or provide additional information.9. Establish rapport and build relationships: Building rapport and developing relationships with potential customers is crucial in sales. Show genuine interest, be enthusiastic, and provide exceptional customer service throughout the sales process.10. Continuously improve and learn: Sales techniques and best practices evolve over time, so it is important for salespeople to continuously improve their skills and stay updated on industry trends. Attend sales training sessions, read books or articles on sales, and learn from experienced colleagues.。
实用销售英语:行销英语100招-外贸英语
实用销售英语:行销英语100招(二)-外贸英语实用销售英语:行销英语100招(二)31. 如何说明使用方法不管交易是否达成,都要不厌其烦地向顾客解释使用方法,以建立彼此信心。
比如,要说明水壶的使用方法,可以说“Could you pull out the black stopper of the pot before you pour, please ?”(倒水之前,先把水壶的褐色塞子拉开)。
32. 如何说明注意事项买卖的同时,应该将注意事项向顾客交待清楚,免得日后发生纠纷事小,影响商誉事大。
因此,像“You can exchange it provided it''s clean”(如果还是干净的,可以要求退换)或“I''m sorry we won''t refund you.”(很抱歉,我们概不退款)一定要表述清楚。
33. 如何登门拜访登门拜访顾客,挖掘潜在购买力,是必须的;而寒暄的第一句往往决定成败,因而诚恳亲切的“What''s your pleasure if I may ask”之类的话无论如何是要说的。
34. 如何电话拜访电话拜访也是必备手段之一,同样也需注意礼节和态度。
一般先要询问对方此时听电话是否方便,然后再说明来意“I''ll do my best for you”(我会尽努力来达成您的心愿)35. 如何说最低消费尽管菜单都已标明最低消费,除非想被炒鱿鱼,否则顾客问起来,还是得毕恭毕敬地回答“I''m afraid the minimum charge for any first order is ¥100”(我们的最低消费是100元),而不能说:“菜单上有,您不会自己看呀?!”36. 如何拒绝降价顾客讨价还价几乎是不可避免的事情,直接说no的推销员估计很少,所以你应该充分解释“We make so little on this line!”(这方面的东西我们没赚钱)37. 如何拒绝小费如果店铺规定不能收取小费,你可婉拒顾客:“It''s so kind of you, sir. But we can''t accept your tips”(先生您太好了,不过我们不能收取小费)38. 如何说明高/低价位一分钱,一分货。
销售的一些技巧和话术英文
销售的一些技巧和话术英文Some sales techniques and language patterns in English are:1. Establishing Rapport:- "Hi, how are you today?"- "I noticed you were looking at [product/service]. What interested you about it?"- "I hope you're having a great day!"2. Active Listening:- "Could you tell me more about what you're looking for?"- "I understand that [customer's concern/need]. Let's see how we can address that."3. Building Value:- "Our product/service offers [key benefit]. This can help you [solve a problem/reach a goal]."- "Unlike other options, our product/service is [unique feature]."4. Reassurance:- "We offer a [money-back guarantee/warranty] to ensure your satisfaction."- "Our company has been trusted by thousands of customers for [number of years]."5. Closing the Sale:- "Based on what we've discussed, would you like to move forward with the purchase?"- "Let's finalize the details to get you started with [product/service]."6. Overcoming Objections:- "I understand your concern, but let me explain how [product/service] can address that."- "Many of our customers initially had similar doubts, but they found that [product/service] exceeded their expectations."7. Upselling or Cross-selling:- "Would you be interested in adding [related product/service] to enhance your experience?"- "For just a small additional cost, you can enjoy [additional benefit]."8. Follow-up:- "Thank you for choosing us! We'll send you a confirmation email shortly."- "Is there anything else we can assist you with?"Remember, the key to successful sales is genuine empathy, understanding the customer's needs, and offering value. Adapt these techniques to suit your specific sales situation.。
商务英语口语:21句英语教你做销售行家
销售是⼀门很深的学问.如今,⽆论是电话销售还是店⾯销售,都是需要销售⼈员拥有⼀定的销售技巧才可以把销售做的很好的.今天,学21句英语教你做个销售⾏家. 美国的⼀位销售⼤师说过:销售就如数学物理化学⼀样,是⼀们科学,是可以通过学习学会的,难点不在如何使⽤,⽽在如何掌握.当然了,销售不只有⼀种⽅式,千百个⼈可能会有千百个不同的⽅法,吸收别⼈⾝上的优点、长处,再与⾃⼰的经验相结合,慢慢的融化吸收变成⾃⼰独特的销售风格.今天为⼤家介绍⼏句销售英语,希望能对你的⼯作有所启发. 1.Your T shirts can find a ready market in the eastern part of our country. 贵国的T恤在我国东部市场很畅销. 2.We all understand that Chinese slippers are very popular in your market on account of their superior quality and competitive price. 我们都知道中国拖鞋因价廉物美⽽畅销于你⽅市场. 3.This product has been a best seller for nearly one year. 该货成为畅销货已经将近1年了. 4.There is a good market for these articles. 这些商品畅销. 5.There is a poor market for these articles. 这些商品滞销. 6.There is no market for these articles. 这些商品⽆销路. 7.Your bicycles find a ready market here. 你们的⾃⾏车在此地销路很好. 8.They talked over at great length the matter of how to increase the sale of your products. 他们详细地讨论了怎样增加你⽅产品的销售. 9.Please furnish us with more information from time to time so that we may find outlets for our stationery. 由于对此货物的需求将不断增加,请提前补充货源. 10.They are doing their utmost to open up an outlet. 他们正在尽努⼒以打开销路. 11.Our demand for this product is steadily on the increase. 我们对该产品的需求正在稳步地增长. 12.We are sure that you can sell more this year according to the marketing conditions at your end. 根据你地的市场情况,我们确信今年你们有望销得更好. 13.Packing has a close bearing on sales. 包装对产品的销路有很⼤关系. 14.We are trying to find a market for this article. 我们正在努⼒为此项商品找销路. 15.We regret we cannot find any market for this article. 我们很抱歉不能为此项商品找到销路. 16.According to our experience, these handicrafts can find a ready market in Japan. 根据我们的经验,这些⼿⼯艺品在⽇本销路很好. 17.We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products. 等你们全⾯了解我们产品销售可能性之后,我们再进⼀步细谈. 18.According to your estimate, what is the maximum annual turnover you could fulfill? 据你估计,你能完成的年销售量是多少呢? 19.The market situation is not known to us. 我们还不了解市场情况. 20.Your market still has great potential. 你们的市场仍有很⼤潜⼒. 21.There are only a few unsold pieces. 只有⼏件商品未售出. Words and Phrases: salable 畅销的 popular 有销路的 find a market 销售 selling line 销路 trial sale, test sale, test market 试销 salable goods 畅销货 popular goods 快货 the best selling line (the best seller) 热门货 to find (have) a ready market 有销路,畅销 to have a strong footing in a market 很有销路 good market 畅销 poor(no) market 滞销 goods that sell well 畅销货 sell like wild fire 畅销,销得很快。
20句销售必备英语助你业绩提升
职场英语:20句销售必备英语助你业绩提升销售是商品交易的重要环节,它决定着商品的生产,流动和收益,以下的2 0句话教你如何做好销售。
1. Your T-shirts can easily find a market in the eastern part of our country.贵国的T恤在我国东部市场很畅销。
2. We all know that Chinese slippers are very popular in your mar ket since they have superior quality and competitive prices.我们都知道中国拖鞋因价廉物美而畅销于你方市场。
3. This product has been a best seller for nearly one year.该产品成为畅销货已经将近1年了。
4. There is a good market for these articles.这些商品畅销。
5. There is a poor market for these articles.这些商品滞销。
6. There is no market for these articles.这些商品没有销路。
7. Your bicycles find a ready market here.你们的自行车在此地销路很好。
8. They talked at great length of how to increase product sales.他们详细地讨论了怎样增加你方产品的销售。
9. They are doing as much as possible to open up an outlet.他们正在尽最大努力以打开销路。
10. Our demand for this product is steadily increasing.我们对该产品的需求正在稳步地增长。
销售的技巧英文
销售的技巧英文Sales Techniques1. Build rapport: Establish a strong connection with the customer by showing genuine interest in their needs, preferences, and goals.2. Active listening: Pay attention to the customer's needs and concerns, and respond appropriately. It demonstrates that you understand their problems and can offer tailored solutions.3. Product knowledge: Have in-depth knowledge about the product or service you are selling. This allows you to effectively communicate features and benefits to the customer.4. Objection handling: Anticipate and address any objections or concerns the customer may have. Provide persuasive arguments and evidence to overcome objections and build trust.5. Solution-oriented approach: Focus on solving the customer's problems rather than just making a sale. Offer customized solutions that meet their specific needs.6. Upselling and cross-selling: Recommend additional products or upgrades that complement the customer's purchase. This can increase sales and provide added value to the customer.7. Closing techniques: Use effective closing techniques to secure the sale. These can include assumptive closing, trial closing, or offering incentives to encourage a buying decision.8. Follow-up: After the sale, follow up with the customer to ensure satisfaction and address any further concerns. This can help buildlong-lasting customer relationships and generate referrals.9. Time management: Prioritize your sales tasks and manage your time efficiently to maximize productivity. This includes setting goals, planning daily activities, and effectively utilizing available resources.10. Continuous learning: Stay updated with industry trends, new products, and sales techniques. Attend training sessions, read books or articles, and seek mentors or coaches to continuously improve your selling skills.。
好的销售卖货技巧英文
好的销售卖货技巧英文Good Sales Techniques in English:1. Active Listening: Listen attentively to the customer's needs and concerns. Ask probing questions to understand their requirements better.2. Effective Communication: Clearly convey the benefits and features of the product or service. Use persuasive language to engage the customer and address any objections.3. Building Rapport: Establish a positive and friendly relationship with the customer. Show genuine interest and empathy to create a connection.4. Product Knowledge: Have a deep understanding of the product or service being sold. Be able to answer any queries and demonstrate how it solves the customer's pain points.5. Problem Solving: Identify the customer's problems or challenges and offer tailored solutions. Showcase how your product or service can provide value and meet their needs.6. Objection Handling: Anticipate and address any objections or concerns the customer may have. Overcome objections by providing supporting evidence or testimonials.7. Closing the Sale: Use closing techniques to encourage the customer to make a buying decision. Create a sense of urgency or offer incentives to improve conversion rates.8. Follow-Up: After the sale, follow up with the customer to ensure their satisfaction. Offer any necessary support or assistance and maintain a long-term relationship.。
21句英语保你做赢销售英语,商务,技巧.doc
21句英语保你做赢销售-英语,商务,技巧-商务指南-10.They are doing their utmost to open up an outlet.他们正在尽最大努力以打开销路。
11.Our demand for this product is steadily on the increase.我们对该产品的需求正在稳步地增长。
12.We are sure that you can sell more this year according to the marketing conditions at your end.根据你地的市场情况,我们确信今年你们有望销得更好。
13.Packing has a close bearing on sales.对产品的销路有很大关系。
14.We are trying to find a market for this article.我们正在努力为此项商品找销路。
15.We regret we cannot find any market for this article.我们很抱歉不能为此项商品找到销路。
16.According to our experience, these handicrafts can find a readymarket in Japan.根据我们的经验,这些手工艺品在日本销路很好。
17.We can discuss further details when you he a thorough knowge of the marketing possibilities of our products.等你们全面了解我们产品销售可能性之后,我们再进一步细谈。
[2]21世纪经济报道刘洲伟:富士康在挑战公众知情权-富士康,记,员工-商务指南-8月29日消息,今天上午,《21世纪经济报道》主刘洲伟对新浪科技示,富士康起诉记是在挑战公众的知情权。
商务实战 行销英语20招
商务实战行销英语20招如果顾客不置可否或表现出不耐烦的样子,决不可轻言放弃,可以先说:“Everybody is wele here, madam. Whether she buys or not.(这里欢送任何人光临,买不买都没关系。
)”,然后婉转地问:“Are you looking for something?”。
首先表达自己身份,甚至可以交换名片,然后说些常用客套话,为后来的推销铺路。
一句:“Would you mind my remending?”十分有用。
初次见面就开门见山、滔滔不绝的做法已经落伍。
当你要说服顾客时,最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。
可以说:“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时,那么用“As you can see, ~(正如您所见,~)”店铺开张和周年庆典都是很好的宣传时机,销售重点在于“”(因为本店新开张),因此给予优惠,或进一步说明“If you would kindly remend our establishment to your friends, the favor will be greatly appreciated.”(如果您将本店介绍给您朋友,本店将十分感谢。
)店铺出清存货时是购置价廉物美的货物的好时机,您可以说“I understand there's not much left over.”(存货不多。
)除非是熟客,双方足够信任,否那么,餐馆、旅店通常的应对方式是“What time can we expect you ?”(您几点来?)。
【F'A】零售行业营销英语话术
. 如何招揽顾客一般程序:招呼—问候—寻找相关话题—理出商谈头绪。
所以,打招呼很重要,无论顾客有没有表现购买意愿,您都应该上前问候一句:“ ?”或“ ?”,也可说:“ ?”,如果是熟客,可简单说声:“ , , ?”. 如何打开话题如果顾客不置可否或表现出不耐烦的样子,决不可轻言放弃,可以先说:“ , . .(这里欢迎任何人光临,买不买都没关系)”,然后婉转地问:“ ?”。
.. 如何拉近距离第一步表达自己身份,甚至可以交换名片,然后说些常用客套话,为后来的推销铺路。
一句:“ ?”十分有用。
.. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。
当你要说服顾客时,最好用“, .”作为解释商品用途、优点的开场白。
.. 如何展示商品可以说:“ .”或“ , ?(那个好吗?)”配合产品加以说明时,则用“ , (正如您所见,)”.. 如何拖延进度争取进度以便长期抗战要有技巧,再心急也要说“ ”(慢慢看参观)或“ , .”(随便参观)。
根据情况也可通过闲聊进入主题,让顾客有一定进度考虑。
.. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具,所谓“百闻不如一见”,一边看商品,一边听解释,才更易进入状况。
所以“'''' .”(我会寄给您产品的广告信函)很有说服力。
.. 如何利用店铺开张店铺开张和周年庆典都是很好的宣传机会,销售重点在于“”(因为本店新开张),因此给予优惠,或进一步说明“ , ”(如果您将本店推荐给您朋友,本店将十分感激).. 如何劝客户抓紧购买店铺出清存货时是购买价廉物美的货物的好时机,您可以说“ '''' ”(存货不多). 如何接受电话预定除非是熟客,双方足够信任,否则,餐馆、旅店通常的电话应对方式是“ ?”(您几点来?). 如何给客人菜单餐厅里,引领顾客落座后通常递上菜单“ , . '''' ”捎待一会,再询问“ ?”(您要来点什么?).. 如何引客人入座可以先询问“ , ?”(请问几位?)以及“ ?”(您订位了吗?),接下来就应该“ ?”(您喜欢坐哪?)而引客人入座了.. 如何招呼顾客应主动说“ ?”,然后再进行下一步骤。
外贸业务员常用行销口语术语
外贸业务员常用行销口语术语外贸业务员与国际友人推销产品也是有术语的,外贸业务员常用的行销口语,欢迎阅读使用。
如何说明本国制造或是国外进口人们基本上都有喜欢外国货的心理,这是,推销人员可以分别介绍之,“This is made in China, but that isn't.”(这是中国造的,那个是进口的)。
如何请顾客改换别的样式没有顾客指定要购买的物品时,千万不要到此为止,必须迅速反应:“Sorry, we haven't got that. Do you prefer Salem?”(抱歉,我们没有那个。
您喜欢用Salem来代替吗?)这种持续维持积极销售的态度,才是制胜的不二法门。
如何劝顾客定制如果顾客在成衣柜上找不到合适的服装,您不妨建议他定制一套,同时向他说明定制的优点:“They are fitted to the body, and are much more carefully finished”(特别合身,手工也比较精致) 如何说明货物可换一般而言,货物出门,概不退换。
但是,如果商品确实有瑕疵,通常可以在一定时间内更换。
这时您要说:“We'll exchange it, of course.”(当然,我们会帮您换)如何保证修理信誉良好的厂家对于所售的商品都有足够的保证,因为生意不是只做一时,而是长久的,因此您会用到:“The guarantee provides for free service and parts.”(保证免费修理)。
如何保证合用如果对自己推销的产品有足够的信心,您当然可以拍着胸脯对顾客说:“If they do not fit perfectly, I will have another suit made for you.”(如果有一点点不合身,我可以为您另外做一套。
) 推销员保证合用的话,极易说服顾客,因为正面的保证必然是令人满意的。
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1. 如何招揽顾客一般程序:招呼—问候—寻找相关话题—理出商谈头绪。
所以,打招呼很重要,无论顾客有没有表现购买意愿,您都应该上前问候一句:“What can I do for you?”或“May I help you?”,也可说:“Can I be of any assistance?”,如果是熟客,可简单说声:“Good afternoon, madam. Something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子,决不可轻言放弃,可以先说:“Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临,买不买都没关系)”,然后婉转地问:“Are you looking for something?”。
3. 如何拉近距离首先表达自己身份,甚至可以交换名片,然后说些常用客套话,为后来的推销铺路。
一句:“Would you mind my recommending?”十分有用。
4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。
当你要说服顾客时,最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。
5. 如何展示商品可以说:“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时,则用“As you can see, ~(正如您所见,~)”6. 如何拖延时间争取时间以便长期抗战要有技巧,再心急也要说“Please take your time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。
根据情况也可通过闲聊进入主题,让顾客有一定时间考虑。
7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具,所谓“百闻不如一见”,一边看商品,一边听解释,才更易进入状况。
所以“I'll send you our D.M.”(我会寄给您产品的广告信函)很有说服力。
8. 如何利用店铺开张店铺开张和周年庆典都是很好的宣传机会,因为本店新开张,因此给予优惠,或进一步说明“If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated”(如果您将本店介绍给您朋友,本店将十分感激)9. 如何劝客户抓紧购买店铺出清存货时是购买价廉物美的货物的好时机,您可以说“I understand there's not much left over”(存货不多)10. 如何接受电话预定除非是熟客,双方足够信任,否则,餐馆、旅店通常的电话应对方式是“What time can we expect you ?”(您几点来?)11. 如何给客人菜单餐厅里,引领顾客落座后通常递上菜单“Good evening, sir. Here's the dinner menu”捎待一会,再询问“May I take your order ?”(您要来点什么?)12. 如何引客人入座可以先询问“How many people, please ?”(请问几位?)以及“Do you have a reservation ?”(您订位了吗?),接下来就应该“Where would you prefer to sit ?”(您喜欢坐哪?)而引客人入座了13. 如何招呼顾客应主动说“How do I address you?”,然后再进行下一步骤。
14. 如何让顾客稍候成功的推销是要建立良好长久的服务。
忙不过来时,殷勤地一句“Would you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基础。
15. 如何让顾客说“买”双方谈得热烈的时候,说上一句“It's going to be the pride of our company.”(这将是本公司的荣幸)可以收到意想不到的奇效。
16. 如何促使顾客下决心顾客犹豫不决时,您必须锲而不舍地游说,常用“Think about the advantages you will get.”(想想您能得到的利益)有利于出时顾客下决心购买。
17. 如何取出样品顾客只有直接接触产品才有可能激起购买欲,所以“I have some sample”必须手口并用才有效果。
18. 如何针对多人游说女性购物常常成群结队,所以您要多角度揣摩消费者喜好。
在叽叽喳喳的意见中,找出主要购买者,对她说“Please insist your taste and need.”(请坚持您的品位和考虑实际需要)19. 如何应付挑剔的顾客挑剔的顾客主管意识极强,所以要避免正面争论,实在不行,记得说句“I'm very sorry we couldn't help you, sir.”(很抱歉,我帮不上什么忙)。
20. 如何说明种类齐全有时候,与其说得唾液横飞,不如用来阐明重点。
客人想知道公司产品的种类时,肯定地说上一句“V arious”就已足够。
21. 如何让顾客试穿展示商品的下一步就是顾客试穿了,可以说“Please try on whichever you like.”(随便试)或“Would you like to try it on?”(要不要试穿一下?)22. 如何说明用途商品要买得好,推销员对商品必须有足够的了解,说明使用方法的简易及商品的来用性,往往有利于顾客下决心购买,所以一句“Well, the self-filling device is simple.”(这种自动充墨装置十分简单)对您的推销术有举一反三之效的。
23. 如何介绍新产品优秀推销员除了要有说服力、自信心和洞悉顾客心理的能力外,还要能经常介绍公司的最新或最畅销的产品。
可以说“This is our newest product.”或“This is our most recently developed product.”(这是我公司最新产品),甚至还可以强调“They are of the newest patterns that can be obtained in town”(这个款式目前在市面上绝无仅有)。
24. 如何说明产品特色面对令人眼花缭乱的产品,特色是顾客考虑的要素之一。
所以,把“Its durability will be an agreeable surprise to you.”(它的耐久性将让您吃惊)常挂嘴边是必要。
25. 如何介绍设计师风格顾客对衣饰的品位越来越高,所以必须掌握顾客的特殊喜好,下面的句子就显得很重要:“Do you enjoy the Italian style?”(喜欢意大利款式吗?);“Let me introduce the designer's.”(让我为您介绍设计师所设计的)26. 如何帮客人搭配推销致胜的关键是要懂得搭配之道。
如今的顾客已不是因为需要,或是因为缺乏而购买衣物,而是为了搭配原有物品,比如西装配领带,上衣配裤子等等。
因此,“The gray one suitsyou well”(灰色比较适合您)之类的句子,就成了流行的推销用语。
27. 如何推荐特卖品一般而言,每家商号都自己的特色或特制品,这句“It's our specialty”(这是本店的特制品)要用得很娴熟。
总之,无论是推销的商店,还是推销本身都要风格独具,才能立于不败之地。
28. 如何提出保证保证有很多种,如保证期(warranty)、耐用性(durability)、新奇度(novelty)、价格低(reasonable price)等等。
可以使用“It has a five- year guarantee against mechanical defects”(机件保用五年)之类的语句。
29. 如何附送赠品附送赠品是经久不衰的推销手法,因此,像“That includes an extra pair of shoelaces and a bottle of polish”(附送鞋带一对及鞋油一瓶)这类的说法是能讨顾客欢心的。
30. 如何讨论款式与顾客讨论款式,既能对顾客表示尊重,又能抓住顾客的实际需求。
像“How do you like this one?”(您觉得这件如何?)或“Will you not try that one?”(试试那件怎么样?)这类话语往往是讨论的前奏,如果能加上“This style is quite elegant,??I think you'll like it.”这句话,则交易更易成功。
31. 如何说明使用方法不管交易是否达成,都要不厌其烦地向顾客解释使用方法,以建立彼此信心。
比如,要说明水壶的使用方法,可以说“Could you pull out the black stopper of the pot before you pour, please ?”(倒水之前,先把水壶的褐色塞子拉开)。
32. 如何说明注意事项买卖的同时,应该将注意事项向顾客交待清楚,免得日后发生纠纷事小,影响商誉事大。
因此,像“Y ou can exchange it provided it's clean”(如果还是干净的,可以要求退换)或“I'm sorry we won't refund you.”(很抱歉,我们概不退款)一定要表述清楚。
33. 如何登门拜访登门拜访顾客,挖掘潜在购买力,是必须的;而寒暄的第一句往往决定成败,因而诚恳亲切的“What's your pleasure if I may ask”之类的话无论如何是要说的。
34. 如何电话拜访电话拜访也是必备手段之一,同样也需注意礼节和态度。
一般先要询问对方此时听电话是否方便,然后再说明来意“I'll do my best for you”(我会尽最大努力来达成您的心愿)35. 如何说最低消费尽管菜单都已标明最低消费,除非想被炒鱿鱼,否则顾客问起来,还是得毕恭毕敬地回答“I'm afraid the minimum charge for any first order is ¥100”(我们的最低消费是100元),而不能说:“菜单上有,您不会自己看呀?!”36. 如何拒绝降价顾客讨价还价几乎是不可避免的事情,直接说no的推销员估计很少,所以你应该充分解释“We make so little on this line!”(这方面的东西我们没赚钱)37. 如何拒绝小费如果店铺规定不能收取小费,你可婉拒顾客:“It's so kind of you, sir. But we can't accept your tips”(先生您太好了,不过我们不能收取小费)38. 如何说明高/低价位一分钱,一分货。