实用商务英语函电教程 一
外贸英语函电教程Unit 1 Establishing Business Relations
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.
商务英语函电1PPT课件
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Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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Session One Course Introduction &Unit One
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Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
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4 The Salutation
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.
Unit 1商务英语函电
3. Your name was recommended/referred/given to us/me by … …将贵公司名称推荐给我方 Your name was referred to us by Gary Lloyd, the marketing director of Creative Ideas Advertising Co.. 创意点子广告公司的营销总监盖瑞.罗德将 贵公司名称介绍给我方。
1.4 商界朋友(Friends in business circles)
1.5 广告(advertisements) 1.6 展览会(Trade Shows) 1.7 互联网(Internet)
Part Two: Study of the Specimen Letters
Key Expressions of Letter 1
经由巴黎商会，我们得悉贵公司有兴 趣与我方进行贸易。
5. on the recommendation of 由……推荐（介绍）
On the recommendation of Harvey Co., we have learned with pleasure the name of your firm. 由哈维公司介绍，我方高兴的得 知贵公司的名称。
Letter (1)
Dear Manager:
You were recommended to our company by the Bank of China, New York Branch, which told us that you export Chinese textiles and cotton piece goods. Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle. Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances. Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade. Sincerely,
商务英语函电Unit 1 Business Letter-writing
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
商务英语函电1-9课翻译及答案(同名24188)
Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。
多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。
请惠寄商品目录与报价单。
如贵司产品价格有竞争力，本公司必定向你方试订。
恭候回音。
麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。
我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。
我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。
可以满足国内外不同市场需求。
谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。
如你方对任何一款感兴趣，请让我方知道。
期盼你方具体询盘。
福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic Training1.Translate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格2.Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relationswith us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles.III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed,and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。
商务函电电子教案1 商务信函的写作
第一节 英语商务信函的结构
Section 1 The Layout Of the English Business Letter
英语是约定俗成的国际商务贸易通用语。除非通 信双方另有约定，一般商务信函都以英语撰写。英语 商务信函有相对固定的结构与布局模式。一般说来， 英语商务信函有十项必要成分和四项添加成分。 必要成分包括信头（Heading）、日期（Date）、 信内地址（Inside Address）、称谓（Salutation）、 事由（Subject Line）、正文（Body）、结尾客套语 （Complimentary Closing）、签名（Signature）、 附件（Enclosure）、抄件（Carbon Copy）等；添加 成分包括信函编号 （Reference Line）、类别注明 （On-arrival Notations）、主办人或经办人 （Attention Line）、又及（Postscript）等。
商务英语中常见职衔
总裁 president 副总裁 vice-president 执行副总裁 executive vice-president 高级副总裁 senior vicepresident 总经理 general manager 副总经理 deputy general manager 主席或董事长 chairman 副主席或副董事长 vice-chairman 经理 manager 副经理 deputy manager 代经理 acting manager 经理助理 assistant manager 人事经理 HR manager 市场营销经理 marketing manager 销售经理 sales manager 研究开发经理 R & D manager 财务经理 financial manager 公关经理 PR manager 信息事务经理 manager of information service 销售代表 sales representative
新编外贸英语函电写作教程Unit 1Business Letter Writing
5C
“完整原则”是指，信函内容应提供读者所需要的 所有信息，尤其像询盘、询问贸易条件等需要回复 的信函，内容更需要清楚完整。 信函是否完整，可以用“5W1H”来检验，即:
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Who When Where What why how
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5C
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Writing Model
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Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按 内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：
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5C
“礼貌原则”是指买卖双方应十分注重措 辞方式，要婉转、礼貌，以便对方接受。 在写作时，可以通过使用虚拟语气、委婉 语气等方法迂回地表达观点、提出要求。 例如：
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1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing
《商务英语函电》第一章
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
实用外贸英语函电教程Unit one Styles and Features in Language
❖⑤ Try to avoid using the words with forcing tone or arousing unpleasantness.（尽量避免使用带有 强迫语气和引起不快的词语。）
2021年2月22日
外贸英语函电
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❖3) Avoid unnecessary repeat.（避免不必要的重 复。）
❖● We have begun to export our machines to the foreign countries.（我们已开始向国外出口机 器。）
❖● Samples will be sent and offers will be made upon receipt of your specific enquiries.（一俟收 到你方具体询盘，就发盘寄送样品。）
实用外贸英语函电教程Unit one Styles and Features in Language and Ways in Writings of Business English Letters
Unit One
❖Styles and Features in Language and Ways in Writings of Business English Letters
❖ 一般说来，商务信函是用来获取和传递商务信息、 报盘和受盘以及处理各种商务工作的。
2021年2月22日
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Writing Principles and Language Features
❖the seven “Cs”: completeness, concreteness, clearness, conciseness, courtesy, consideration and correctness.
实用商务英语函电课件Unit 1
An introduction to the course –Objectives
1. to know the standard layout, typing forms and writing principles of business English letters;
2. to be able to develop new customers/clients and exploit new markets;
• 本课程主要学习商务英语的语言点及信函的翻译 和拟写技巧，因此，学生要学习1) 外贸书信的标 准格式和打印格式；2) 每一个贸易环节的信函实 例、实用的表达式、常用的外贸术语和词汇以及 主要的装运单据等，如：建立贸易关系；询盘、 报盘、回复、还盘、下单；接受或拒绝订单、报 盘等；业务成交；货物的发运、保险、包装； 支 付、审证；索赔和理赔；填制主要单证；3）信函 的翻译和写作及主要单证的填制。
• 1) the standard layout, typing forms and writing principles of business English letters;
An introduction to the course –Contents
• 2) representative letter examples, useful expressions, popular business terms and business terminology and major shipping documents as well as every step of international business, such as establishing business relations; making enquiries, making offers, replies, counteroffers; placing orders; accepting orders, offers, or declining them; concluding business；
国际商务函电——完整unit 1 business letter writing
abbreviations and abbreviated phrases 3. There is a close relation between BEC and
international trade
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP, P.P.,YL11/11RVD
We will send you the brochure next month.
B. Focus on the positive approach.
Compare:
(positive) We feel sure that you will be entirely satisfied.
(negative) We do not believe you will have cause for dissatisfaction.
(1) Avoid using wordy expressions. For example: Wordy: We wish to acknowledge receipt of your letter… Concise: We appreciate your letter… Wordy: We have begun to export our electronic toys to countries abroad. Concise: We have begun to export our electronic toys.
实用商务英语函电教程 一
应说明时间、地点等，确忌寄出含糊不清的信件。
Writing exercises
假设你是前程猎头公司(广州市天河路350 号南方大厦10-18楼1701室/510620)人力资源 部的经理John Smith,今天写信给广东机电职 业技术学院外语商务学院熊院长，邀请外语 系2010级商务英语毕业生参加该公司下周组 织的外贸代表的面试,并附上一份面试安排的 计划;要求英语四级或公共英语三级以上，口 语表达流利，办公室软件操作熟练；有学生 干部或社会实践经验者优先。
印刷品
8.Sample
样品
The structure and layout of business English letters:
1.1 basic knowledge
The elements of business letter 商务信函的构成: Letterhead/heading, reference, date, inside add.,
请写出英文信函,要求格式完整,语言得体;
Future Head-hunting Company
Rm.1701, 10-18/F, Nanfang Building,
No.350 Tianhe Rd, Guangzhou, China 510620
March 16, 2012
School of Foreign Languages and International Business Guangdong Jidian Polytechnic Mali Road, Zhongluotan, Baiyun District, Guangzhou, China
商务英语函电 (1)综述
Specimen Letters
Knowledge Objective Skill Objective
1.Standard business letters Sample 1
Specimen Letters
Warm Up
Business Situational Design
Notes
Trade Terms and Typical Sentences
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Task: Suppose you are the founder of the Rector Company Ltd. Please adopt the information above and build a fictitious trade company on the Internet.
Unit 1 Introduction to English Business Letter Writing
《商务英语函电》
Content
Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes
Know the writing principles of business letters
Specimen Letters Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
《实用商务英语函电》教参和答案
《实⽤商务英语函电》教参和答案《实⽤进出⼝英语函电》教学参考Chapter One How to Write a Business Letter in English⼀、教学建议1. 建议学时数：4学时。
2. 本章重点难点信函格式中的7个必要部分要着重讲解，让学⽣了解这7部分的英⽂表述、格式及注意事项，如⽇期不能全⽤数字表⽰等。
信函的其他部分如附件、标题等也需适当加以说明。
3. 重点提⽰撰写商务信函要求有良好的英语基础。
⾸先，应该语法正确，没有丝毫令⼈误解的地⽅，让⼈⼀看就明⽩写这封信的⽬的。
第⼆，要有规范的书信格式。
虽然商务信函的写作正迅速从拘谨型向新颖友好型转变，但信函的结构布局或多或少还要遵循习俗惯例，⽽不要另辟蹊径。
信函布局是个⼈喜好问题，但是最好遵循商业界已熟悉的惯例。
⼀旦采⽤某⼀种布局就坚持下去，这是养成正确良好习惯的办法。
⼆、答案1 Plan the layout according to the following particularsChapter 2 How to Establish Business Relations⼀、教学建议1. 建议学时数：8学时。
2. 本章重点难点学⽣能够看懂并能撰写建⽴业务关系的信函。
着重掌握以下词汇：owe...to, Commercial Councellor’s Office, be in the market for, avail oneself of this opportunity to, approach, establish business relations, various kinds of, export, enclose, brochure, for one’s reference, upon receipt of, look forward to, enter into, import, as per, enquiry, attach, quote sb. a price for sth., as soon as possible, handle, catalog, for one’s inspection, be of interest, regret, be in a position to, supply, represent, commodity, requirement, get in touch with, in case3. 重点提⽰1) We owe your name and address to the chamber of commerce abroad.我们从国外的商会得知贵⽅名称和地址。
商务英语函电1-3章
1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: carl@ 8.Our Ref. Your Ref.
13. P.S. We require payment by L/C for a total value not exceeding USD50,000.
2.Date: 15th November, 20-3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 9.Attention: Import Dept. 4.Dear Sirs, 10.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _______________ (Manager) 11.Enclosures our Shanghai Branch Office 13.P.S. We require payment by L/C for a total value not exceeding USD50,000.