商务英语函电教程 Unit 4 [武汉理工]
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国际商务函电第四章Unit04 Offers
Unit Four Offers & Quotations (报盘和报价)
Introduction
In the international business, offers can be divided into two kinds:
A firm offer (实盘)— A firm offer is a definite promise to sell goods at the stated prices, usually within a stated period of time. The terms stated in a firm offer is binding on the sellers if they are accepted by the buyers within its validity. In a firm offer, an exact description of the goods, the time of shipment and the mode of payment should be included. A non-firm offer (虚盘)— Unlike a firm offer, a nonfirm offer is not binding upon the sellers. In other words, a non-firm offer can be withdrawn or changed by the sellers.
Most quotation are used by people as non-firm offers, though some with the wording “The quotation is subject to your reply here within a week” and so on function as firm offer.
实用商务英语函电课件-Unit 4
A brief introduction to offers and counter-offers—A counter-offer
Writing tips: 1. The letter begins by thanking the recipient for his offer. 2. The letter should express regret at inability to accept the statements and provide the recipient with detailed and reasonable reasons for nonacceptance.
A brief introduction to offers and counter-offers—An offer
An offer, a clear indication of the seller’s willingness to enter into an agreement under specified terms, normally includes a closing date. Definite contents and full details of the commodity are also preferred in an offer, and words like about, and reference price are not recommended accordingly. What’s more, terms and conditions under which an offer is made include items like commodity, specifications, quantity, quality, price, discounts, delivery date, shipping costs, and payment terms.
国际商务函电：Chapter 4
Yours faithfully,
Buyer’s or seller’s enquiry
Most enquiries are from a buyer to a seller since it is normally a request for an offer.
Example: an enquiry from a seller
Definition
An enquiry is the first step in business, usually made by the buyers without engagement, asking for information on terms and conditions of a potential deal, such as quality, specification, price, shipment, etc, for the intention of buying or selling certain kind of commodities.
Peter Johnson Sales Director
Example: specific enquiry
Dear Sirs, Thank you for your catalogue and pricelist, which we received last week. After checking the range of products, we find that the Printed Shirting would be the most suitable one for us. Please quote us your lowest price CIF Hamburg, inclusive of our 3% commission at your earliest convenience.
Buyer’s or seller’s enquiry
Most enquiries are from a buyer to a seller since it is normally a request for an offer.
Example: an enquiry from a seller
Definition
An enquiry is the first step in business, usually made by the buyers without engagement, asking for information on terms and conditions of a potential deal, such as quality, specification, price, shipment, etc, for the intention of buying or selling certain kind of commodities.
Peter Johnson Sales Director
Example: specific enquiry
Dear Sirs, Thank you for your catalogue and pricelist, which we received last week. After checking the range of products, we find that the Printed Shirting would be the most suitable one for us. Please quote us your lowest price CIF Hamburg, inclusive of our 3% commission at your earliest convenience.
商务函电Unit 4
Letter 6
Reply to an Importer
4.urge “竭力推荐或力陈某事物” 竭力推荐或力陈某事物” 竭力推荐或力陈某事物
urge sb. to do sth. 劝告某人做某事
5.as… as possible —asap
“尽可能 地” 尽可能…地 尽可能
e.g. You must finish your work as soon as possible.
Letter 1
An Enquiry for IBM-Compatible PCs
3. terms of payment “支付条款，支付方 支付条款， 支付条款
式”
4. Should your computers be of good quality and…
Should用于 / in case 后 ， 可以省略 / in 用于if 可以省略if 用于 case，将主语与动词倒置，表示“万一” ，将主语与动词倒置，表示“万一” e.g. If you should change your mind, do let me know. =Should you change your mind, do let me know.
书”
7. in advance “提前，预先” 提前， 提前 预先” e.g. The rent must be paid in advance.
Letter 5
Reply to the Enquiry from a Customer Abroad
1.enclosed please find… “随信附上 随信附上…” 随信附上 = We enclose… e.g. Enclosed please find three copies of our latest catalog. 2.draw one’s attention to “让某人注意 让某人注意…” 让某人注意 e.g. She drew my attention to an error in the report.
商务英语函电 U4 AFTER
5) There is no doubt that our team has qualified for the final.
Cloze
1) C
2) A 3) C
4) B
5) A
6) B
7) BCK
After-reading Activity
Translate the following expressions.
BACK
Answers to Exercises
Vocabulary 1.
1) extremely 4) positive 7) former 10) competed
2) factor 5) career 8) ranked
3) in particular 6) effect 9) success
Structure
1.
1) Betty earns as much money as Mike. 2) My sister walks as quickly as my brother. 3) His classmate is as beautiful as his girlfriend. 4) The little boy is as clever as the little girl. 5) Helen studies as hard as I.
Translation
1) 他现在就像刚从事竞技的时候一样，对体育充满热情 。
2) 他的信心不仅现于他灿烂的笑容或纹身，更体现在他 的思想中。
3) 一个人要想成功，仅有信心还不够。格林对待训练的 态度也是他获得成功非常重要的因素之一。
4) In spite of all her efforts, she failed to accomplish the task.
Cloze
1) C
2) A 3) C
4) B
5) A
6) B
7) BCK
After-reading Activity
Translate the following expressions.
BACK
Answers to Exercises
Vocabulary 1.
1) extremely 4) positive 7) former 10) competed
2) factor 5) career 8) ranked
3) in particular 6) effect 9) success
Structure
1.
1) Betty earns as much money as Mike. 2) My sister walks as quickly as my brother. 3) His classmate is as beautiful as his girlfriend. 4) The little boy is as clever as the little girl. 5) Helen studies as hard as I.
Translation
1) 他现在就像刚从事竞技的时候一样，对体育充满热情 。
2) 他的信心不仅现于他灿烂的笑容或纹身，更体现在他 的思想中。
3) 一个人要想成功，仅有信心还不够。格林对待训练的 态度也是他获得成功非常重要的因素之一。
4) In spite of all her efforts, she failed to accomplish the task.
商务英语函电第四章PPT课件
force majeure events.
As to terms of payment, we accept TT (30%eposit balance against copy B/L)
or LC at sight.
2I0t2i1s/3O/12K to send you a sample for test first. I will check the samples
2021/3/blanks with appropriate propositions
1.Our quotation __fo_r____ 30 tons of Shandong groundnuts is
valid __f_o_r_/i_n_ 10 days. 2.You can rest assured that the sample will prove _t_o____
2,000pcs cotton pillow cases,.
7.Our clients are interested _i_n______ your sample. 8.Most products at the fair are __o__f _____ no interest ____t_o____ us.
5
But we can provide the similar slipper for you, you can evaluate the quality. If you accept it, please tell us your Express account and the detailed address so that we can send the sample as soon as possible.
《商务英语函电》第四章
首次订单 新订单
trial order
试订单
repeat order
续订单
duplicate order
重复订单
place an order with sb. for sth.
carry out /execute /fill /fulfil an order
accept an order
向某人订购某物 执行订单 接受订单
An order or a letter
placing an order
Article Number Specifications
Quantity Quality Unit Price & Total Value Shipment Packing Payment Insurance Order Number and Date Names and Addresses of Both Parties Other Specific Conditions
Practice
I. Translate the following expressions from English into Chinese:
1. first order 首次订单
3. Item No. 货号，产品标号
5. be up to 符合，达到
2. proforma invoice 形式发票
• Dear Sirs, • Tennis Rackets • Thank you for your quotation of December 20 for the ___s_u_b_j_e_ct___
goods. Both the quality and the prices you offered are __a_c_c_e_p_ta_b_l_e_ and we decide to order 3,000 pieces ____f_r_o_m____ you as per the particulars ___e_n_c_lo_s_e_d__.
《商务英语函电教程》Unit 4发出要求与拒绝邀请
Guidelines for Writing
1. A letter of offer or quotation
A letter of offer or quotation is usually composed of the following three parts: (1). An expression of thanks for the enquiry, if any; (2). Details of the goods, prices, discounts or commissions, terms of payment, the time of delivery, the time period in which the offer is valid; (3). An expression of the offer will be accepted.
A firm offer will include the following:
a. An expression of thanks for the endities, quality, quantity, and specifications; c. Details of prices, terms of payment, commissions, or discounts, if any; d. Packing and date of delivery; e. The validity of the offer; f. An expression of hope that the offer will be accepted. (optional)
In practical international business, there are two kinds of offers:
英语函电Unit+Four
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Samples of Letter
If we can be of any further help，please feel free to let us know. Customers' inquiries always meet with our careful attention. We await with keen interest your order. Yours faithfully，
Sample B
Dear sirs,
We are in receipt of your letter dated March 22 and，as requested，are airmailing you，under separate cover, one catalogue and two sample books for our Printed Shirting. We
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Samples of Letter
We look forward to receiving your detailed requirements. Yours faithfully，
Sample D
A Firm Offer for Sugar Dear sirs, We are in receipt of your letter of May 20，2008 asking us to offer 10, 000 MTs of sugar for shipment to Japan. To comply with your request we are quoting you as follows:
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ቤተ መጻሕፍቲ ባይዱ
unit4
II.Background Knowledge
Enquires are the beginning steps of a business activities. An enquiry is made to inquire about the business terms and conditions regarding the goods or services that are to be purchased or sold. In the international trade, a buyer usually makes an enquiry to invite a quotation or offer from the seller in order to buy a certain commodity or obtain a kind of service.
III. Impartingknowledge
1.Ask some question:
(1)What are the main types of information you are mainlyinterestedin if you want to buy something?
(2)Do you need to be polite in writing an enquiry letter?
学时
2
学期总课次
授课时间
第周，星期，Βιβλιοθήκη 节学习目标Afterlearningthis unit,studentscan:
1.know what and how to enquire for the goods.
2.know the essential components of a letter to make an enquiry.
Enquires are the beginning steps of a business activities. An enquiry is made to inquire about the business terms and conditions regarding the goods or services that are to be purchased or sold. In the international trade, a buyer usually makes an enquiry to invite a quotation or offer from the seller in order to buy a certain commodity or obtain a kind of service.
III. Impartingknowledge
1.Ask some question:
(1)What are the main types of information you are mainlyinterestedin if you want to buy something?
(2)Do you need to be polite in writing an enquiry letter?
学时
2
学期总课次
授课时间
第周，星期，Βιβλιοθήκη 节学习目标Afterlearningthis unit,studentscan:
1.know what and how to enquire for the goods.
2.know the essential components of a letter to make an enquiry.
《商务英语函电教程》Unit-4发出要求与拒绝邀请
An offer creates a power of acceptance permitting the offeree by accepting the offer, to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
➢ A counter offer is virtually a partial rejection of the original offer and also a counter proposal initiated by the offeree.
➢ The offeree may show disagreement to the price, or packing, shipment and state his own terms instead.
2021/6/4
4
A firm offer will include the following:
a. An expression of thanks for the enquiry, if any; b. Name of commodities, quality, quantity, and
specifications; c. Details of prices, terms of payment, commissions, or
✓To learn usual steps for making an offer and a counter-offer
2021/6/4
2
1. Offers
An offer is a reply made by a seller to the enquiry by a buyer. It has also been the practice that a seller voluntarily makes an offer to his regular customers or new customers who may have interests in his products without waiting for an enquiry.
➢ A counter offer is virtually a partial rejection of the original offer and also a counter proposal initiated by the offeree.
➢ The offeree may show disagreement to the price, or packing, shipment and state his own terms instead.
2021/6/4
4
A firm offer will include the following:
a. An expression of thanks for the enquiry, if any; b. Name of commodities, quality, quantity, and
specifications; c. Details of prices, terms of payment, commissions, or
✓To learn usual steps for making an offer and a counter-offer
2021/6/4
2
1. Offers
An offer is a reply made by a seller to the enquiry by a buyer. It has also been the practice that a seller voluntarily makes an offer to his regular customers or new customers who may have interests in his products without waiting for an enquiry.
函电(unit4询盘)PPT教学课件
express clearly your requirements
• Plor …
• We shall be grateful if you would send us your catalogue, price list and samples.
2. how to write an enquiry.
if it is a first enquiry, state the source of the information and make a self-introduction at the beginning of the letter.(参见上一单元) state your interest/market conditions. express clearly your requirements. encourage an early reply. (参见上一单元)
Unit 4 enquiries and replies
Objectives:
• Know the basic knowledge of enquiries. • Know how to write an enquiry letter. • Master typical sentences and expressions.
(一般询盘和具体询盘)
In a general enquiry, the buyer may only request some general information such as a catalogue,price list,samples,illustrated prints and so on.
1. introduction:
An enquiry is a request for information. In international trade, most enquiries are
商务英语函电第四章
and followers Goodwill
The History and Development of Business English
Response
Origin
Business English Correspondence can trace its roots back to the development of the English language and the emergence of international trade
02
Writing Skills for Business English
Response
Writing Principles
Accuracy Brevity Clarity Courtesy
Ensure that all information you provide is accurate and precise Do not use approximations or guides
Use active voice
Use the active voice to make your writing more consensus and direct Avoid using passive voice unless necessary
Organize your thoughts well
Use of formal meetings and closures
Knowledge and recommendation of business partners' work
Official Language
Use of personal language to maintain a formal tone
外贸英语函电课件unit4
be in the hope of
I called all the companies on this page in the hope of finding a customer.
I am e-mailing you in the hope of establishing business relations with you.
Please inform us of your trade terms and forward samples and product brochures.
If your prices are in line, we trust important business can materialize.
We are looking forward to your early reply.
Yours faithfully，
Language points
Avail ourselves of this opportunity to… ( 后接动词原型)利用这个机会做… 还可以说take advantage of this opportunity or take this opportunity
The nature of enquiry:
In foreign trade an enquiry is usually (not absolutely) made by the prospective buyer without engagement（约束）, requesting for information on the supply of certain goods. So we call it 询盘 or 询 价 in Chinese.
商务英语函电unit 4 Counteroffer Letters_OK
8
▪ 12. cover [ 'kʌvə ] v. 涉及，包含 ▪ 13. inability [ inə'biliti ] n. 无能，无力，不能 ▪ 14. acceptable [ək'septəbl ] adj. 可接受的 ▪ 15. maintain [mein'tein ] v. 保持，维持
10
Layout of Counteroffer Letter
▪ 1. 来函日期，主题 ▪ 2. 称呼 ▪ 3. 正文 ▪ 1） 对客户的报盘表示感谢。 ▪ 2） 对报盘中己方不能接受的条款礼貌地表示遗
憾，并阐明原因以供对方考虑。 ▪ 3） 陈述己方对原报盘中条款的修改建议。 ▪ 4） 希望对方能够接受己方还盘并尽早答复。
Although we appreciate the quality of your bicycles，their price is too high to be acceptable. Referring to the Sales Confirmation No.89SP-754, you will find that we ordered 1 000 bicycles with same brand as per the terms and conditions stipulated in that Sales Confirmation, but the price was 10% lower than your present price. Since we placed the last order, price for raw materials has been decreased considerable. Retailing price for your bicycles here has also been reduced by 5%. Accepting your present price will mean great loss to us, let alone profit. We would like to place repeat orders with you if you could reduce your price at least by 1.5%. Otherwise, we have to shift to the other suppliers for our similar request. We hope you take our suggestion into serious consideration and give us your reply as soon as possible.
▪ 12. cover [ 'kʌvə ] v. 涉及，包含 ▪ 13. inability [ inə'biliti ] n. 无能，无力，不能 ▪ 14. acceptable [ək'septəbl ] adj. 可接受的 ▪ 15. maintain [mein'tein ] v. 保持，维持
10
Layout of Counteroffer Letter
▪ 1. 来函日期，主题 ▪ 2. 称呼 ▪ 3. 正文 ▪ 1） 对客户的报盘表示感谢。 ▪ 2） 对报盘中己方不能接受的条款礼貌地表示遗
憾，并阐明原因以供对方考虑。 ▪ 3） 陈述己方对原报盘中条款的修改建议。 ▪ 4） 希望对方能够接受己方还盘并尽早答复。
Although we appreciate the quality of your bicycles，their price is too high to be acceptable. Referring to the Sales Confirmation No.89SP-754, you will find that we ordered 1 000 bicycles with same brand as per the terms and conditions stipulated in that Sales Confirmation, but the price was 10% lower than your present price. Since we placed the last order, price for raw materials has been decreased considerable. Retailing price for your bicycles here has also been reduced by 5%. Accepting your present price will mean great loss to us, let alone profit. We would like to place repeat orders with you if you could reduce your price at least by 1.5%. Otherwise, we have to shift to the other suppliers for our similar request. We hope you take our suggestion into serious consideration and give us your reply as soon as possible.
商务英语函电 chapter4
My offer was based on reasonable profit, not on wild speculations. 我的报价以合理利润为依据，不是漫天要价。
No other buyers have bid higher than this price. 没有别的买主的出价高于此价。
This offer is subject to your reply reaching here before the end of this month. 该报盘以你方本月底前到达我地为有效。 The offer holds good until 5 o’clock p.m. 23nd of June, 2016, Beijing time. 报价有效期到2016年6月22日下午5点，北京时间。 We trust that you will be able to accept our offer, which shall be kept open against reply by wire. 相信贵方能接受我们的报价，此盘有效期可到回电为止。 This offer will remain open until receipt of your wire per return. 此盘有效期至收到你方回电为止。
We offered them the goods. 兹向该公司提供这些商品的报价。 We offered the articles to the firm. 我们向该公司提供这些商品的报价。 We offer the goods at the current season’s prices of 上列货物，按本季行情，报价为：
新国标应用型本科商务英语系列教材
商务英语函电
主编 肖辉
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In practical international business, there are two kinds of offers:
firm offer non-firm offer
A firm offer is a proposal for concluding a
contract on the terms and conditions stated. Firm offers are mo sell goods at a stated price and within a stated period of time. Usually it is made by a seller upon receipt of an enquiry from a buyer. When a buyer initiates an offer to a seller, it is called a bid. An offer creates a power of acceptance permitting the offeree by accepting the offer, to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
1. Offers
An offer is a reply made by a seller to the enquiry by a buyer. It has also been the practice that a seller voluntarily makes an offer to his regular customers or new customers who may have interests in his products without waiting for an enquiry.
Guidelines for Writing
1. A letter of offer or quotation
A letter of offer or quotation is usually composed of the following three parts: (1). An expression of thanks for the enquiry, if any; (2). Details of the goods, prices, discounts or commissions, terms of payment, the time of delivery, the time period in which the offer is valid; (3). An expression of the offer will be accepted.
3. A letter of re-counter offer
A letter of re-counter offer, which should cover the following particulars: 1. An expression of thanks for a counter offer; 2. Stating what shall be amended; 3. A wish of a favorable reply.
Specimen Letter-1 (An Offer based on Enquiry) SHENZHEN NEW CENTURY TRADING CO., LTD
Rm 818, 3 Building Ease, SEG Science & Technology Park
Huajiang North Road, Shenzhen, China 518028 E-mail:Helen@ Tel: 86-755-30113998 September 30, 2007 The NILE TRADEING CO., LTD 161 Pyramid Street Alexandria.Egypt Dear Sirs, Replying to your enquiry of May 13 for a supply of our crockery, we are pleased to quote as follows: Teacups ＄56 per hundred Tea Plates ＄40 per hundred Teapot, 1-litre ＄3 each
Unit Four
Offers and Counter-offers
Learning Objectives
To understand conditions than an offer and counter-offer shall possess. To understand conditions of acceptance To learn usual steps for making an offer and a counter-offer
A firm offer will include the following:
a. An expression of thanks for the enquiry, if any;
b. Name of commodities, quality, quantity, and specifications; c. Details of prices, terms of payment, commissions, or discounts, if any; d. Packing and date of delivery; e. The validity of the offer; f. An expression of hope that the offer will be accepted. (optional)
Commodity: Green Beans Guangdong Origin, 2007 crop Quantity: 300 metric tons Price: USD930 per metric ton CIF London Packing: in ordinary second-hand gunny bags Shipment: in August, 2008 Payment: by irrevocable L/C, payable by draft at sight. We hope this offer will be of interest to you, and look forward to hearing from you soon. Yours faithfully, Rob Kennedy
These prices include packing and delivery, but crates are charged for, with an allowance for their return in good condition. We can deliver from stock and will allow you a discount of 5%, but only on terms ordered in quantities of 500 or more. In addition, there would be a cash discount of 2% on total cost if payment were made within two months from date of invoice. We hope you will find these terms satisfactory and look forward to the pleasure of your order. Yours faithfully, Yao Da-ming
August2008 Foods Industrial Company 875-9865 Shireroad London, UK
Dear Sirs,
In reply to your letter of May 5, we have pleasure in offering, subject to our final confirmation. Our main products are as follows:
The original offerer or the seller now becomes the offeree and he has the full right of acceptance or refusal. In the latter case, he may make another counter offer of his own. This process can go on for many a round till business is finalized or called off. When an offeree rejects an offer, he should write to thank the offerer and explain the reason for the rejection. Not to do so would show a lack of courtesy.
2. A letter of counter-offer
A letter of counter-offer is to be written, which should include: 1. An expression of thanks for the offer; 2. Reason for inability to accept the offer; 3. A counter-offer（your own idea including terms and conditions acceptable, etc.）; 4. A wish of the counter-offer will be accepted (urging the reader to accept early); 5. A wish of other business opportunities in future if necessary.
firm offer non-firm offer
A firm offer is a proposal for concluding a
contract on the terms and conditions stated. Firm offers are mo sell goods at a stated price and within a stated period of time. Usually it is made by a seller upon receipt of an enquiry from a buyer. When a buyer initiates an offer to a seller, it is called a bid. An offer creates a power of acceptance permitting the offeree by accepting the offer, to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
1. Offers
An offer is a reply made by a seller to the enquiry by a buyer. It has also been the practice that a seller voluntarily makes an offer to his regular customers or new customers who may have interests in his products without waiting for an enquiry.
Guidelines for Writing
1. A letter of offer or quotation
A letter of offer or quotation is usually composed of the following three parts: (1). An expression of thanks for the enquiry, if any; (2). Details of the goods, prices, discounts or commissions, terms of payment, the time of delivery, the time period in which the offer is valid; (3). An expression of the offer will be accepted.
3. A letter of re-counter offer
A letter of re-counter offer, which should cover the following particulars: 1. An expression of thanks for a counter offer; 2. Stating what shall be amended; 3. A wish of a favorable reply.
Specimen Letter-1 (An Offer based on Enquiry) SHENZHEN NEW CENTURY TRADING CO., LTD
Rm 818, 3 Building Ease, SEG Science & Technology Park
Huajiang North Road, Shenzhen, China 518028 E-mail:Helen@ Tel: 86-755-30113998 September 30, 2007 The NILE TRADEING CO., LTD 161 Pyramid Street Alexandria.Egypt Dear Sirs, Replying to your enquiry of May 13 for a supply of our crockery, we are pleased to quote as follows: Teacups ＄56 per hundred Tea Plates ＄40 per hundred Teapot, 1-litre ＄3 each
Unit Four
Offers and Counter-offers
Learning Objectives
To understand conditions than an offer and counter-offer shall possess. To understand conditions of acceptance To learn usual steps for making an offer and a counter-offer
A firm offer will include the following:
a. An expression of thanks for the enquiry, if any;
b. Name of commodities, quality, quantity, and specifications; c. Details of prices, terms of payment, commissions, or discounts, if any; d. Packing and date of delivery; e. The validity of the offer; f. An expression of hope that the offer will be accepted. (optional)
Commodity: Green Beans Guangdong Origin, 2007 crop Quantity: 300 metric tons Price: USD930 per metric ton CIF London Packing: in ordinary second-hand gunny bags Shipment: in August, 2008 Payment: by irrevocable L/C, payable by draft at sight. We hope this offer will be of interest to you, and look forward to hearing from you soon. Yours faithfully, Rob Kennedy
These prices include packing and delivery, but crates are charged for, with an allowance for their return in good condition. We can deliver from stock and will allow you a discount of 5%, but only on terms ordered in quantities of 500 or more. In addition, there would be a cash discount of 2% on total cost if payment were made within two months from date of invoice. We hope you will find these terms satisfactory and look forward to the pleasure of your order. Yours faithfully, Yao Da-ming
August2008 Foods Industrial Company 875-9865 Shireroad London, UK
Dear Sirs,
In reply to your letter of May 5, we have pleasure in offering, subject to our final confirmation. Our main products are as follows:
The original offerer or the seller now becomes the offeree and he has the full right of acceptance or refusal. In the latter case, he may make another counter offer of his own. This process can go on for many a round till business is finalized or called off. When an offeree rejects an offer, he should write to thank the offerer and explain the reason for the rejection. Not to do so would show a lack of courtesy.
2. A letter of counter-offer
A letter of counter-offer is to be written, which should include: 1. An expression of thanks for the offer; 2. Reason for inability to accept the offer; 3. A counter-offer（your own idea including terms and conditions acceptable, etc.）; 4. A wish of the counter-offer will be accepted (urging the reader to accept early); 5. A wish of other business opportunities in future if necessary.