综合商务英语教程第三册unit 5
商务英语综合教程 第三册第5课
Main Idea
A growing number of customer rage incidents occur, creating serious problems for service organizations.
Service organizations are most vulnerable to customer rage incidents due to its “real-time” character and uncontrollable customer behaviors.
商务英语综合教程 第三册
Unit Five
Customer Management
Why do customers complain? Is that true that customer complaints are always a hassle to the organization? Why or why not?
Learning Objective
• To understand the importance of dealing with customer complaints properly;
• To know the effective techniques of defusing hostile customers;
• 2. Unfriendly interactions can escalate to rage if the customer or the employee hits the other’s hot button with an inappropriate comment, wrong gesture, or other insult.
大学英语综合教程第三册_Unit_5_课件
sprinkle: scatter drops or particles of sth on sth; scatter in small drops e.g. Unfortunately, the textbook is sprinkled with errors. 22. unload: remove the load or cargo from a ship, car, etc; remove the load or cargo from a ship.
– e.g. You can’t fully appreciate f9oregh literature through translation works.
30. bring back: cause to return to the mind
– e.g. The lyric always brought back fond memories of my childhood.
diminish: make or become smaller or less e.g. Her patience with the children diminished as the hours went by. Marvelous: causing wonder, excellent e.g. It’s marvelous that we can at last buy our own house.
impress: 1) fix in sb’s mind; make the importance of sth. very clear to sb e.g. I have always tried to impress on his students that if they work hard they will succeed in life. 2) cause sb. to feel admiration or respect e.g. Most students liked to talk a lot because they thought it would impress the professors.
《商务英语综合教程》 Unit (5)
Section A Gap-Filling
Complete the gap-filling task according to the text.
Customer Is King—Make the King Happy
The position of customers in the market nowadays is different from the past. At present they have more choices of products which suit their 1 , needs and desires. The reasons for this change are that the change of market from 2 to 3 , and the matter of customer preference is simply a matter of what the customers wants to buy.
1. What caused customers to be kings nowadays? 2. In accordance with the text, how to provide
excellent customer services? 3. What kinds of customers are right customers?
《商务英语综合教程》（基础）
Unit 5 Customers
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
商务英语综合教程第三册第五单元教参课文翻译
IV. 课文译文第五单元精读部分课文性别角色的行为和态度所有按性别来区分人的社会定义归结起来就是女性气质和男人气概。
阳刚之气是男性的象征，而娇柔的性格则是女性的符号。
人们以女性气质或男人气概来表达他们被指定的、或选择的性别。
其他人更多是根据这些气质，而不是基于我们的生理性征，来识别我们的性别；后者在日常生活中通常很大程度上为服饰所掩盖。
男人气概通常表现在统治欲和侵略性方面，而女性气质则是以被动和顺从为特点；这两组属性通常被视为相互对应。
关于女性气质和男人气概的社会属性或许有更公平些的描述：男人气概通常以自我为中心的统治欲望为标签而女性气质的则是力争取得合作和共享。
对女性气质和男人气概这种描述方式并没有把两者视为等级关系，而是描述了针对同一核心问题的两种不同途径；这个问题就是关于目标，手段和权力的使用。
这个替代传统认识的性别角色概念抓住了带有等级倾向和竞争意识的男性气质对权利的渴望，它可能，但不必然导致侵略；同时，它也抓住了女性渴求和谐与公共福利的一面，它可能，但也不必然会导致被动和依赖性。
许多行为和表达方式都被大多数社会成员认为是女性特有的。
一般情况下，男性或女性都可能表现出任何这些特质，而在某些情况下，具有异性气质的行为为观察者所忽略，因此不会损害一个人性别所应展示出来的完整性。
而在其他情况下，带异性气质的行为会被指评为与性别不相称。
尽管这些行为与大多数人自我意识和亲身经历的性别身份密切相关，研究表明，在社会占主导性地位的人，不论男女，都倾向于运用有影响力的策略和言词风格，而这些通常与男性或男人气概联系起来；而处于从属地位的人，不论男女，都倾向于采用被认为是女性特点的策略。
由此看来，男人气概和女性气质的很多方面可能不是导致地位不平等的原因反而是其结果。
关于男人气概和女性气质的流行观念围绕着男人和女人“自然”角色的等级性评价。
人们认为两种性别的成员都有许多人类共有的特征，尽管比例相对不同；一般男性和女性都被认为可以做许多相同的事情，但是大部分活动都被划分成适合或不适合某一性别。
商务英语综合教程第三册课件 Unit 5 Internet Banking
Unit 5 Internet Banking (2)
Warm-up Activities
I. Pair work
What do you know about internet banking? What’s the difference between internet banking and traditional banking?
(2) Of course it is. We humans associate smiling with happiness, and if we associate with happy people, we can become happier as well.
• 当然可以，因为我们人类总把微笑和快乐联系起来， 所以，如果我们和快乐的人呆在一块，我们也会变 得快乐。
II. Group work
1. Have you conducted any internet banking transactions? Please share your experience with your classmates.
2. Internet banking is more and more popular now. How do you think about its advantages and problems.
• 除此之外，在一场这样的危机形势中，我们 应该考虑扩大对货币市场和共同基金的担保 吗？
(3) Apart from the value of the findings, recommendations, and conclusions you have been discussing today, I believe the report embodies great wisdom.
综合英语三unit 5
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11
Language points
4. Their friendship served each of them well over the two
brutal weeks they struggled up Half Dome, climbing hand
.
4
Lesson 21 New words and phrases
Trust:信任 Obstacle: 障碍 Conquer: 征服 Ranger: 守林人 Paralyze: 使瘫痪 Janitor:守卫 Brutal: 恶劣的 Give way: 倒塌、松垮 Time and again: 一再 In all: 总共
This recorder （which） he is using is
made in Japan.
Is this the library (which) you borrow books from?
Is this the library from which you borrow books?
.
19
For 13 days Both of them have strong enthusiasm on mountain climbing and they want to prove that even disabled people can make a great accomplishment. He wanted to tell people that he climbed before . his accident and was still7 climbing after it.
如果一个人失足掉下山崖，另一个一定会在哪里将他抓住 救起；如果一个人遇到似乎是不可逾越的障碍，另一个不 克服障碍绝不抛弃朋友不管。
综合教程第三册课件 Unit5
Unit Five1、Background Introduction“工作狂”这三个字，怎么都不觉得是褒义词，但我又认为发明这个词的人一定是带有某种感情色彩的，那到底应该是什么呢？先说工作狂是幸福的。
既然工作着，说明找到了自己的领域，还能狂，表示投入了很大的精力，所以捎带也就提高了业务水平，增加了求职升职的砝码。
甚至很多人和朋友聊天时也是三句不离本行，醉心于工作的点点滴滴。
一个工作狂，大多是他主动要成为一个工作狂，懂得工作并快乐着，时不时忙里偷闲一番，工作不但不会摧垮身心，反而会成为快乐生活的滋补品。
我们开始工作的第一天算起，工作究竟是为了什么？开始是为了生存，后来是为了兴趣，最后暂且说是理想吧。
毕竟最初的梦想最后又当真在做的人少数，那些人是幸福的，我相信他们有足够的激情完成自己的工作。
我相信工作狂一定是要有所平衡的东西，如果你觉得电视剧能让你更全情地投入工作，当然也可以选择看电视。
只是担心那些总想趁年轻一再透支健康的人，难道真的除了工作能一言不发？还是在日常生活中给自己一些奖励，去喜欢的餐馆大吃一顿，或者经营一下与家人的关系，陪太太到喜欢的商店逛逛，这样多好。
其实我们的社会还是很需要工作狂的，但我们也要看清，太多的人用全部的努力，不过换来了普通的生活。
如果就像两个爬山，一个人永远向往远处的风景，一个人却始终留意欣赏路边的风景，谁更辛苦呢？由此可见工作狂不等于“过度工作者”，工作狂能够在工作中享受人生。
2、Analyzation of the TextParagraph 1第一段为文章的引言部分Paragraphs 2-6这一部分介绍了本文的主人公怎样献身于工作。
Paragraphs 7-13这一部分介绍了菲利在家中的作用。
Paragraphs 14-16这三段为文章的结尾部分。
在重新提起菲利的死亡原因之后，作者继续阐述了公司的总裁对于菲利的接任者的质询。
3、Words study文中出现的重难点单词：survive1. survive v. to live honger than; to outlive幸免于，幸存；比……长命<释例>He survived the crash only to die in the desert. 他虽然在飞机坠毁时幸免于难，但却死在沙漠里。
综合英语第三册第五课教学课件ppt
Para 11 line 5
• Your principle is one which would pull all the sources of morality out. • Uproot: to tear up by the roots.
• 9. I have seen many noses that I should have liked to tweak, but never once have I yielded to the impulse. (Para 12, Lines 1-2) • [Paraphrase] I have seen many noses that I would like to twist, but I have never once give in to my impulse to twist them. Cf: Indulge; give free rein to .
• 5. But the gaiety does not ring true and anybody who has just one drink too many is apt to lapse into lachrymose melancholy. (Para. 4, Lines 3-5) • [Paraphrase] But this kind of happiness does not sound true, and those people who drink too much alcohol tend to become sad and gloomy.
Line 5 Para 12
• Para: in a healthy and happy life, although it is forbidden to bring the turbulence, there must be enough room for the imபைடு நூலகம்ulse to keep alive and to remain that variety and diversity of interest, which is a natural phenomenon to human being. Alliteration usage
Unit 5 商务英语综合教程(3)
Text I
Warm-up
Background
Detailed Reading
5) Epics films － An epic involves elements like war, romance and adventure. One of the most common themes or topics of epics are royalty, gladiators, kings, or leading personalities or figures from the ancient times. They are ambitious in scope than other film genres. Historical epics are the most popular subgenres, which often take an historical or imagined event, mythic, legendary, or heroic figure and use authentic period costumes, accompanied by a spectacle setting and a sweeping musical score, and large casts of characters, placing them among the most expensive of films to produce.
Text I
Warm-up
Background
Detailed Reading
3) Drama films － a film that depends mostly on in-depth character development, interaction, and highly emotional themes.
综合商务英语教程第三册unit 5Organizational Structure
• 3. supervisor
organization, with rooms where people can work at desks.
• 4. manager • 5. communication
• c. someone who supervises a person or activity. • d. when you do not understand what is happening
• Learning some basic knowledge for
organizational structure
I. Lead-in
• Work in pairs and discuss the following
questions.
• If you are the CEO of an international trade
• f. the process by which people exchange
information or express their thoughts and feelings
• g. someone whose job is to manage part or all of a
• 9. matrix • 10. advantage
• 2._________ fuhertr-- to help something progress or be successful.
• 3._________ ruceed-- to make something smaller or less in size, amount,
•
or price.
•
someone etc.
综合教程第三册Unit5
Key Language Points
under way --- in motion or operation, having started and making progress/在 进行中，航行中，工作中 A great social revolution was under way. Our plans are well under way. under construction/ under discussion/ under investigation (under----正在…中) by way of/经过，经由 go out of one’s way尽力，特地，不嫌麻烦的做某事 give way/撤退, 让路,屈服 in no way / 决不
Why was it necessary for the author to offer so many details of his voyage？
Tips:
Details indicate that this Thanksgiving was unusual, explaining why the author felt the need to celebrate it in an unusual way.
(CHROUS) I have A thankful Heart which don't come easily , but I am sure you can see my thankful heart, Help me Be a man of God, A man who's after Your own heart, Help me show my gratitude and keep in me a thankful heart (CHROUS)
商务英语听说IIIUnit5
Unit 5 Packing and Shipment●Learning Objectives:1.To get familiar with important points about packing and shipment.2.To talk about requirement of packing and shipment.Period 1-2Part I Active ListeningStep 1 Listen to Dialogue 1 -- strong packagea. Listen and read the words and expressions.b.Exercise 1Directions: Mr. Chris Brown and Ms. Li Yan are talking about packing. Listen to the dialogue and choose the best answer to each question.1.What are the toy cars usually packed in?A. Cartons.B. Plastics.C. Wooden boards.2.What will they use at each corner of the carton?A. Metal material.B. Metal angels.C. Strong plastic material. 3．How much will they charge for packing?A. 3% of the total cost of the goods.B. 5% of the total cost of the goods.C. 3% of the total profit of the goods.4．How does Mr. Brown want the goods to be delivered?A. By land.B. By air.C. By sea.5.When does Ms. Li Yan guarantee Mr. Brown that he will receive the goods?A. Early October.B. Early November.C. Early December. Answers: C B A C CTapescript:(C—Chris Brown, L—Li Yan)C: Ms. Li, the next thing I’d like to bring up for discussion is packing.L: The toy cars are usually packed in cartons.C: I’m afraid the cartons may not be strong enough for transportation.L: Don’t worry. We’ll pack MQ224 in cartons of twelve pieces each, MU202 in cartons of twenty pieces each. We use metal angles at each corner of the carton.C: So as to protect the goods from damage?L: Yes. Then we put the cartons in containers of different sizes. Our containers are in complete conformity to the specification laid down by the InternationalStandardization Organization.C: How do you charge for packing?L: Packing charge is about 3% of the total cost of the goods. Generally speaking, buyers bear the charges of packing.C: OK.L: Do you want the goods to go by sea or by air?C: By sea, please. Because of the high cost of air transportation, we prefer seatransportation.L: That’s what we think. Cartons are quite fit for ocean transportation and are widely used in our shipments to other continental ports to the entire satisfaction of our clients. C: When can you effect shipment? I’m terribly worried about late delivery.L: An early reply of a formal order from you will help us to speed up shipment.C: I see. I will call my company to send you a formal order no later than next Tuesday.L: If so, we can guarantee you that you’ll receive the goods in early December.C: That’ll be fine. I appreciate your cooperation.L: I hope you’ll be entirely satisfied with this initial shipment.c. Exercise 2 Listen to the dialogue again and decide whether the following statements aretrue (T) or false (F).( F ) 1. Actually, the cartons are not strong enough for transportation.( T ) 2. The topic of this dialogue is about packing.( F ) 3. They will pack MQ224 in cartons of twenty pieces each.( T ) 4. The containers are in conformity to the specification laid down by the ISO.( F ) 5.They will put the cartons in containers of the same size.( T ) 6. Generally speaking, customers bear the charges of packing.( T ) 7. Sea transportation is of a lower price.( F ) 8. Cartons are not really fit for ocean transportation and are seldom used.( T ) 9. A formal order will be sent to Ms. Li’s company no later than next Tuesday.( T ) 10. It will be the first shipment by Ms. Li’s company to Mr. Brown’s.Step 2 Active ListeningListen to Dialogue 2-- punctual shipmenta. Learn the words and Expressions about punctual shipment:b.Exercise 1.Directions: The man in the dialogue gives some reasons why the shipment by the middle of April is too late. Listen to the dialogue and tick (√)the sentences that indicate the reasons.Reasons√These goods are urgently required by our customers for the shopping season in May.We have already had the schedule.√Our customs formalities will take quite a long time.The weather after that will be terrible.√If you can’t advance your shipment we won’t be able to catch the shopping season.It will be against the contract if it’s too late.TAPESCRIPTM: Now I’d like to know if it’s possible for you to effect shipment during March?W: I’m sorry we can’t effect shipment in March.M: When is the earliest we can expect shipment then?W: By the middle of April, I think.M: That would be too late. These goods are urgently required by our customers for the shopping season in May. Besides, our customs formalities will take quite a long time.If you can’t advance your shipment we won’t be able to catch the shopping season.W: But the problem is that our factory has a lot of back orders on hand so it’s very difficult for us to improve any further on the time.M: An earlier shipment means a lot to us. If we place our goods on the market at a time when all other importers have sold theirs at profitable prices, we shall lose out.W: Let me see. Considering our long standing business relations, we’ll try our best to negotiate with our manufacturers again and request them to advance shipment to thebeginning of April. But the workers will have to work three shifts for that. I thinkthis is the best we can do at present.M: That’s terrific. Then I’ll take you at your word.W: We’ll do everything we can to ensure punctual shipment.M: I don’t know how to thank you enough. I hope the volume of trade between us will be even greater in the future.c. Exercise 2Directions: Listen to the dialogue again and answer the following questions.1. When is the earliest time they can expect the shipment?2. Why is it very difficult for them to improve any further on the time?3. What will happen if we place our goods on the market at a time when all other importers have sold theirs at profitable prices?4. When will they try their best to advance the shipment?5. How will the workers have to work to ensure punctual shipment?Step3 A Passage on packinga.Listen and read the words and expressions.b．Finish Exercise 1Directions: Listen to a passage about packing and write down the functions of packing.The functions of packing can be summarized as follows:1. _____containment______________2. ______protection_____________3. ____performance_______________4. ______communication_____________TAPESCRIPTIn international trade, most goods need packing. Packing is one of the important ways to realize the value of commodities. Generally speaking, only packed commodities can enter into the circulation field, and attain the commercial value and use value of the goods. Packing can protect the commodity and keep it good in quality and intact in quantity in the circulation process. In the meantime, packing can increase the marketing value of the commodities. It has been estimated that as much as 70% of all the cargo loss can be prevented by proper packing. Therefore, proper and suitable packing is of great necessity and importance.Functions of packingPacking, which has become very important for competition in overseas markets, helps to improvethe image of commodities and is a vital factor directly affecting the sales value and the price.The functions of packing can be summarized as follows:Containment — The basic purpose of packing is to contain the product. Packing permitsproducts to move from their source to the customer and supplies use value of products, which areotherwise useless to the customer who is usually remote from source.Protection — Most products require some degree of protection from the hazards indistribution. Packing furnishes the degree of protection needed to safely transport products fromsource to customer.Performance — Packing aids in transportation, handling, storing, selling and use of the product.This function includes such things as orientation of the product, ease of identification, appropriatequantity, ease of disposal and handling features.Communication — The packing must identify its contents and inform about packingfeatures and handling requirements. It generally provides space for shipping information as well.c. Finish Exercise 2Directions: Listen to the passage again and fill in the blanks with the words you hear.In international trade, most goods need packing. Packing is one of the important ways to (1) the value of commodities. Generally speaking, only (2) commodities can enter into the (3) field, and attain the (4) value and use value of the goods. Packing can (5)the commodity and keep it good in quality and (6) in quantity in the circulation process. In the (7),packing can increase the marketing value of the commodities. It has been (8) that as much as 70% of all the cargo loss can be prevented by (9) packing. Therefore, proper and suitable packing is of great (10) and importance.Step 4 Part II Fun BreakDirections: Listen to a story and retell it to your partner.TAPESCRIPTOnce upon a time a teacher and his student lay down under the big tree near the big grassarea. Then suddenly the student asked the teacher. “Teacher, I’m confused. How do we find our soul mate? Can you please help me?” Silent for a few seconds, the teacher then answered, “Well, it’s a pretty hard and an easyquestion.” The teacher continued, “Look that way, there is a lot of grass. Why don’t you walk there?Please don’t walk backwards, just walk straight ahead. On your way, try to find a blade (叶片) ofbeautiful grass and pick it up and then give it to me. But just one.”The student said, “Well, OK, then... wait for me...” and walked straight ahead to the grassyfield. A few minutes later the student came back. The teacher asked, “Well, I don’t see a beautiful blade of grass in your hand.” The student said, “On my journey, I found quite a few beautiful blades of grass, but Ithought that I would find a better one, so I didn’t pick it. But I didn’t realize that I was at the endof the field, and I hadn’t picked any because you told me not to go back, so I didn’t go back.” The teacher said, “That’s what will happen in real life.”Period3-4Part III Additional Listening▲shipmentListen and learn the new words and expressions:▲Exercise 1Directions: The following sentences are not arranged in the same order as presented in the passage. Listen to the passage and rearrange them.1.Of course, since the importer is so far away and cannot conveniently make such arrangements he may ask the exporter to do it on his behalf.2. After a contract is confirmed, the exporter will prepare the goods for shipment and book shipping space under the terms of CIF or CFR while on FOB basis it will be arranged by the importer.3. Shipment is an obligation of delivering the goods by the seller.4. The Shipment Clause is an integral and important part of a contract signed between the importer and the exporter.5. After the goods are placed on board the exporter shall give the importer shipping advice.Answer: (4) (3) (2) (1) (5)TAPESCRIPTShipment covers rather a wide range of work, such as booking shipping space, chartering ships, making customs declaration, etc.The Shipment Clause is an integral and important part of a contract signed between the importer and the exporter. It involves the time of shipment, the port of loading and destination, means of conveyance, the shipping documents, etc.Shipment is an obligation of delivering the goods by the seller. The seller loads the goods onto a vessel to get the shipping documents and sends them to the buyer for a performance of the contract. Before shipment, the importer generally sends his shipping requirements to the exporter, informing him in writing of the packing and shipping mark, mode of transportation, etc., known as the Shipping Instruction.After a contract is confirmed, the exporter will prepare the goods for shipment and bookshipping space under the terms of CIF or CFR while on FOB basis it will be arranged by theimporter.Of course, since the importer is so far away and cannot conveniently make sucharrangements he may ask the exporter to do it on his behalf. When the goods are ready forshipment and the carrying vessel is ready it is the duty of the exporter to see to it that the goodsare placed on board the carrying vessel, following which the exporter will get from the shippingcompany a Bill of Lading. After the goods are placed on board the exporter shall give theimporter shipping advice.There are many modes of transportation in international trade. For example, ocean transportation, road transportation, railway transportation, air transportation, combined transportation, parcel post transportation, pipe line transportation, inland water transportation andland bridge transportation. Among them, ocean transportation is the most important mode atpresent.▲Exercise 2Directions: Listen to the passage again and write down the missing words or sentences.Shipment is an (1) of delivering the goods by the seller. The seller loads the goods onto a vessel toget the shipping documents and (2) them to the buyer for a performance of the contract. Beforeshipment, the importer (3) sends his shipping requirements to the exporter, informing him inwriting of the packing and shipping mark, (4) of transportation, etc., known as the ShippingInstruction. After a (5) is confirmed, the exporter will prepare the goods for shipment and book (6) under the terms of CIF or CFR while on FOB basis it will be arranged by the (7) .Of course, since the importer is so far away and cannot conveniently make such arrangements hemay ask the (8) to do it on his behalf. When the goods are ready for shipment and the carryingvessel is ready it is the duty of the exporter to (9) it that the goods are placed on board the carryingvessel, following which the exporter will get from the shipping company a Bill of Lading. (10).▲Activity One▲Directions: Watch the video and answer the following questions.1. Who has some special packing requirements for the order?2. How does David want the boards to be wrapped?3. Which word does David want to be marked on the cartons?4. Why does David want the word marked on the cartons?▲TAPESCRIPTH & T has begun producing speakers for a major computer company. David, an executive with that company, is discussing packaging with Joanna Wood.(J—Joanna, D—David)J: I understand that you have some special packing requirements for your order.D: Yes, we do. First of all, we would like the boards to be wrapped in some type of bubble wrap.J: OK. That’s standard for all our boards.D: Can you also wrap them in foam cartons instead of the regular plastic?J: That’s no problem, but there will be a small additional fee.D: That’s acceptable. Also, we want to make sure that we use really strong boxes, and that the boards are very secure inside.J: We’ll take care of that. Anything else?D: Yes. Mark on the cartons “fragile”.J: That’s customary, as well.D: I know that this is a lot of trouble, but in the past, we’ve had a lot of problems with the shipping of parts.J: I understand perfectly, David. A little extra trouble and expense now is what will guarantee a top quality finished product.D: I’m glad we see eye to eye.J: Me too.▲Activity Two:Directions: Talk about packing with your partner. The following questions are for your reference.◆Do you think packing is important? Why?◆ What are the functions of packing?◆ When packing, what should be paid attention to?◆ What kinds of materials are often used to pack?◆ What kind of packaging catches your eye? Why?。
综合商务英语教程第三册unit 5
• 6._________ ssbo--the person who employs you or who is in charge of you
•
at work.
• 7.________ oeeaprt--keep a business running
• 8.________ pjeroct-- a carefully planned piece of work to get
• IV. Language Focus • Degrees of adjectives • Question: • In what situation should the comparative form of
adjectives be used?
• a. ...than... • b. Be+adj+of the two... • c.____________________________________________
__________________
• d.____________________________________________
__________________
• e.____________________________________________
__________________
• V. Speaking
• B. Work in group of three. You are the CEO of a
company and are designing your company’s organization structure. First, you need to decide the company’s name and what kind of business your company will do. Then design the departments you need and organize them in proper structure. The last task is to determine which department the group members will responsible for. Then the CEO introduces the whole plan in front of the class.
商务英语综合教程Unit 5 World Tourism Organisation
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Unit 5 World Tourism Organization
2 The World Tourism Organization had its beginnings as the International Union of Official Tourist Publicity Organizations set up in 1925 in The Hague. It was renamed the International Union for Official Tourism Organizations (IUOTO) after World War II and moved to Geneva. IUOTO was renamed the World Tourism Organization (WTO), and its first General Assembly was held in Madrid in May 1975. The Secretariat was installed in Madrid early the following year at the invitation of the Spanish government, which provides a building for the headquarters. In 1976, WTO became an executing agency of the United Nations Development Program (UNDP); in 1977, a formal cooperation agreement was signed with the United Nations itself.
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外研社2023新视野商务英语综合教程3：第二版教案unit5
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程3（第二版）》_Unit 5 Brand BuildingUnit Overview (单元概览)By studying this unit, you are expected to:●learn storytelling as an effective strategy in building a brand;●know the importance of brand positioning;●know how to enhance brand awareness through corporate blogs;●know how to strengthen brand loyalty;●know how to organize a PR event..Lead-in (主题导入)Task 1●Ask the students to write the word “brand” in the center of a piece of paper withthe books closed.●Tell the students that you are going to dictate 6 words that go with the word“brand” to form different terms associated with it.●Dictate the words from the book in alphabetical order. Spell out them ifnecessary.●Ask the students to compare their answers in pairs and then check them againstthe book.●Get the students do Task 1 individually and compare their answers in pairs asthey finish.●Explain the terms one by one.Task 2●Display pictures of some products such as a computer, a cell phone, a dress, ahandbag, a pair of trainers, a USB, etc.●Ask the students to work in pairs and discuss which factors (from A to G) theywould consider before making a purchase. The students may have differentconsiderations when buying different products. Encourage them to explain their options with arguments.●Encourage the students to come up with more factors.Reading A (精读课文)Task 1●Ask the students to recall what they’ve learned in Lead-in Task 1 about brandimage.●Introduce the concept of brand values. Then draw students’ attention to the factthat different brands may have different focuses: some focus on quality, some focus on price, some focus on user experience, etc.●Pair up the students and have them discuss their own experiences and feelingsabout these brands.●After pair discussion, invite some students having experiences of using some ofthese products or services to describe their feelings and impressions of these brand names.Understanding the Text●Display the logo of Nike and ask the students to share their perceptions of thislogo.●Tell the story of Nike (the goddess) to the students.●Pre-teach the words in the task which might be difficult for the students.●To encourage scanning, set a time limit for the students to read the text and finishthe task individually.●Check the answers and ask the students to locate the supporting information inthe text to prove their answers.Activity 1●This task can be assigned as an assignment before class.●Divide the class into groups of 4—6 students. Ask the students to brainstorm themajor characters and outline them together. Ask them to work together and drawa draft of the story.●Have each group present the story in class. They may even act it out by playingdifferent roles.●At the end of each presentation or performance, leave three minutes or so forQ&A.●Make comments on their brand stories and their performance. Awards should begiven to groups with good performance.Activity 2●Introduce the concept of slogan and display some notable slogans.●Have the students work in groups and study the slogans of the domestic sportsbrands in the textbook and choose the one(s) they appreciate with explanations.●Help the students summarize the features of the slogans and then come up with alist of criteria for good slogans.Reading B (泛读课文)Task 11●Ask the students to write down the brand names of some sports products in 30seconds. Ask them to compare the output in pairs: How many of them are local, and how many of them are foreign?●Ask the students to vote for three of their favorite brand names and make a list ofreasons to support their ranking.●Encourage the students to search for information on domestic sports products inadvance. Ask them to show their findings in class.●Ask the students to discuss the questions in small groups.●Ask a few groups to report back to the class on their discussion.2●Ask the students to figure out the structure of the report in Reading B. Then askthem to explain the function of each part in the report.●Ask the students to read the Introduction and Proceedings to finish Task 2.●Encourage the students to summarize the information in the text orally and thenfinish Task 3.●Ask the students to check the answers in pairs or ask six students to answer thequestions one by one.Activity 3●Introduce the activity by displaying the logos in Activity 2 and asking the classwhat they feel about them.●Introduce the concept of the logo and explain three types of logo design.●Draw students’ attention to the requirements of logo design.●Have the students work in groups and design the logos.●Ask the students to present their group logo to the class and explain the ideas ofthe design.Activity 4●This task can be assigned as an assignment before class.●Divide the class into groups of 4 students. Make sure that the students understandthe meaning of Internet security concerns and logistics issues of online retailers.●Introduce the concept of customer loyalty and illustrate some common loyaltyprograms.●Ask the students to work out the methods to enhance customer loyalty byfocusing on Internet security concerns and logistics issues.●Ask several groups to report the outcome of their discussion by giving a shortpresentation.●Comment on the students’ presentations.Listening (听力练习)●Start this task by reviewing the concept of brand values with the students.●Ask the students to read the five statements in the textbook before listening.●Play the recording twice and encourage the students to take notes as Role A andRole B respectively.●Check the answers with the class. And ask the students to prove their choices.●Ask the students to role-play the conversation and invite a pair to act it out inclass.Task 2●Introduce this task by asking the students what they know about Kobe Bryant,Xie Tingfeng and Lin Dan. This pre-listening exercise helps the students predict the information they will hear.●Play the recording twice and encourage the students to take notes while theylisten.●Have the students complete the table individually or in pairs.●Display some successful cases such as Han Han advertises for Vancl, LeonardoDiCaprio for Oppo, Brad Pitt for Chanel N°5, etc.●Ask the students to work out the criteria for spokesperson selection in pairs.●Ask the students to work in groups and select an appropriate spokesperson fortheir brand. Then, ask them to support their options with explanations.Task 3●Start the exercise by introducing the concept of a media strategy to the students.●Allow the students time to read the notes and encourage prediction.●Take this task as a dictation exercise, encourage the students to write down everyexact word they hear from the recording. The students can discuss and finalize their answers in pairs.●Check the answers by asking the students to read their answers in full sentences.●Encourage the students to summarize the tips orally based on their understandingby using own their expressions.Divide the students into several groups. Make a list of the medium they would like to utilize to deliver brand messages by reviewing what they have learned from previous units.Communication Project (商务沟通)●Ask the students to finish Task 1 individually or in pairs so as to get a generalpicture of the responsibilities of the PR department in a company.●Show video clips of some PR events such as a product launch to inspire thestudents.●As for Task 2 to Task 4, divide the students into groups and ask them to have abrainstorm. There are three roles in each group: leader, notes-taker and teammembers.●During the brainstorming session, no judgments or criticisms should be made bythe teacher.●In each group, come to a consensus and draft a schedule for the launch.●Ask each group to present their schedule and display their invitation card.●Organize a “Vote for Best PR Event” for the best launch in class. Invitecomments on the invitation cards in terms of layout, content and design. Writing (商务写作)●Ask the students to discuss in pairs the advantages and disadvantages of sportssponsorship.●Encourage different and creative ideas from the students.●Ask the students to finish Task 2 individually within 15 minutes.●Ask the students to share their writings in pairs and conduct a peer review.●Ask 3 or 4 students to read their writings in class and invite some questions fromother students based on their writings.Task 2Moral Reflections (补充教学资源)Unit Overview中国品牌日China Brand DayChina Brand Day was established in 2017 with the objective of promoting Chinese brands, and since then it occurs on 10th of May every year. During the events period, China holds international forum on China brand development and an expo on China indigenous brands. The events also help to guide local governments to organize activities to create distinctive brands.In recent years, we see the rise of many famous and successful Chinese brands on the international market. More and more Chinese corporations emphasize building global brand awareness.Q1: What role do you think “China Brand Day” plays?Q2: Do you know any famous Chinese brands? Introduce them to your classmates. Moral Reflections国际传播能力international communication capacityAt the 30th group study session of the Political Bureau of the CPC Central Committee, remarks were made that we should improve the country’s capacity for engaging in international communication to present a true, multi-dimensional and panoramic view of China (真实、全面、立体的中国).【Note】近年来，我国国际话语权和影响力显著提升，但也面临着新的形势和任务。
综合英语三unit 5
第十六页，共三十七页。
1. 先行(xiānxíng)词和关系代词的种类
先行词 主语
宾语
定语
人
who, that
whom (who), that
whose
物
which, that which, that whose
Almost everyone calls Mount Everest "the highest mountain in the world" and climbers from everywhere travel to Everest hoping to earn the distinction of climbing the "World's Highest".
全国各地都唱这首歌，一下子成为(chéngwéi)最流行的歌曲。 This song is sung all over the country, making it the
most popular one.
第十四页，共三十七页。
Language points
6. Never underestimate a person with a disability. They can blow your mind.
是同甘共苦患难的深厚(shēnhòu)友谊使他们在艰苦的两个星期力战胜
了Half Dome这座峭壁，一点一点地爬上了Yosemitte这座有名的高达
2000英尺的石崖。
Hand over hand
一点一点
Hand
hand
手牵手
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• 3. supervisor
organization, with rooms where people can work at desks.
• 4. manager • 5. communication
• c. someone who supervises a person or activity. • d. when you do not understand what is happening
•
someone etc.
III. Reading
• A. Read the article about organizational
• 6._________ ssbo--the person who employs you or who is in charge of you
•
at work.
• 7.________ oeeaprt--keep a business running
• 8.________ pjeroct-- a carefully planned piece of work to get
• j. relating to one of the parts into which a large
organization, group etc is divided.
II. Vocabulary Building
• B. Read the following dictionary definitions and then unscramble the
• 1. organization structure• a. one of the groups of people who work together
in a particular part of a large organization.
• 2. department
• b. a building that belongs to a company or
• 2._________ fuhertr-- to help something progress or be successful.
• 3._________ ruceed-- to make something smaller or less in size, amount,
•
or price.
company, what departments will you set?
• You can draw a diagram like the following one:
II. Vocabulary Building
A. Match the words or phrases with their meanings.
or what something means because it is not clear.
• 6. office • 7. confusion • 8. divisional
• e. a rectangular array of elements (or entries) set
out by rows and columns.
company or other organization.
• h. a good or useful quality or condition that
something has.
• i. the way in which the parts of an organization are
connected with each other and form a whole.
• f. the process by which people exchange
inhoughts and feelings
• g. someone whose job is to manage part or all of a
• 9. matrix • 10. advantage
words at the start of each to make six terms connected with advertising
strategy. Write the correct word next to each definition.
• 1._________ ripmyar-- most important
综合商务英语教程 第三册 Unit 5 Organizational
Structure
Time 3*90’
Outline: Focus I. lead-in II. Vocabulary Building III. Reading IV. Language Focus V. Speaking VI. Writing
• 4._________ csetoni-- one of the parts that something such as an object
•
or place is divided into.
• 5._________ tnealt--a natural ability to do something well
•
information about something, to build something,
•
to improve something etc.
• 9.________ effiicent-- work well without wasting time, money, or energy
• 10.________ aeccss--the right to enter a place, use something, see
Focus
• Learning some basic knowledge for
organizational structure
I. Lead-in
• Work in pairs and discuss the following
questions.
• If you are the CEO of an international trade