Lecture 2 Headline

Lecture 2
Newspaper Headline
新闻标题的特点
A brief introduction of Newspaper Headline:
Headlines are a significant part of news report. A good headline in itself is a good piece of brief news.
Good headlines are those which are concise, expressive, and attractive.
The function of headlines:
1. Summarize the news content
2. Beautify the layout (编排, 版面) of the newspaper
Headlines condense the most important contents of the news or news that is mostly worth our attention. Headlines serve as an ideal guide to readers.
The Characteristics of Newspaper Headlines
from aspects of words, grammar and rhetorical devices
1.Words
1) acronym and shortened words 2) colloquial and conversational words 3) midget words
1.1 Acronyms 缩写词
a.World Bank, IMF— Do They Help Or Hurt Third World
IMF= International Monetary Fund （联合国）国际货币基金组织
b. PM to see MPs over big factory closures
PM= Prime Minister; MPs= Members of Parliament首相会见议员商讨大工厂停闭问题c. QE2 may be sub‟s target
QE2= Queen Elizabeth II; here is the name of an ocean liner; sub= submarine
“伊丽莎白二世女王号”可能遭潜艇攻击
d. NATO to Seek New Secretary General
NATO: North Atlantic Treaty Organization 北约寻求新任秘书长
1.2 Shortened Words 节缩词
a. Weekly Mag for Stamp Lovers to be Launched
Mag= magazine 集邮周刊即将发行
b. New Groups Boost in Hi-tech Research
Hi-tech =High Technology 新兴集团推动高新技术研究
Exercise: Do you know the following acronyms & shortened words?
CPC CPPCC OPEC UNESCO IOC WTO WHO UFO MP grad expo ads
2) Colloquial and Conversational words
a. Iraq Gets OK to Sell $1.6 Billion in Oil 伊拉克获准出售16亿石油
b. Uncle Sam, bar the door 美国对移民关紧大门
c. Chinese Web Opens Portals to New Way of Life---- Booming Internet
Splits Haves and Have-Nots
中国的网络开启了新的生活方式之门
Haves and Have-Nots “有钱人和没钱人”
d. Doing Business The Dot-Com Way
Dot-Com 早已超过了它的字面意思：“.com”, 它们事实上已经成为“网络公司”的代名词。

3) Midget Words 简短小词
a.Quake Death Toll May Top 2000
= The Death Toll in the Earthquake exceeds 2000
b. Governor to Axe Aide?
=Is the governor going to cut his aides?
c. Unions Back Peace Move
Back: support
2. grammar and structure
1) The functional words are usually left out
( A ) Tourist ( is ) Arrested for Espionage Charges
一游客涉嫌间谍活动被捕
( The ) Forecast of Mexican Quake ( is ) Accurate, but ( it is ) Ignored 墨西哥地震预报准确，但未被注意
2) Present tense is used to indicate the past and infinitives are used to indicate the future.
a. Floods Ravage New Orleans飓风发威，新奥尔良沦为泽国
b.Beijing To Be Cleansed, Beautified北京将被清洁和美化
3) Present participle is used to indicate sth. is in process
Exploding Tourism Eroding China‟s Riches
激增的旅游业正在损害着中国的旅游资源
3. Rhetoric Devices:
3.1 sound (alliteration, repetition, rhyme)
a. Screen Violence — How Much Is Too Much? 屏幕上暴力行为多少才为多？
b. Who‟s near to Reagan‟s ear? 里根愿听谁的？
c. Bye-bye, American Pie “拜拜，…美国派‟，福利救济不再来”
d. A Find or a Fake? 新发现还是真伪造？
3.2 Metaphor :
a. Hollywood Demon (将好莱坞比喻为恶魔)
b. A Dove Taking Wing (将联合国比喻为一只正在起飞的和平鸽)
3.3 Parody（仿拟，套用名言﹑典故﹑谚语和文学著作之名）
a.Where there‟s smoke, there‟s cash 有烟才有钱
(套用谚语：Where there is smoke, there is fire. 事出有因。

)
b. A Tale of Two Hearts 关于一个心脏病人换了人造心脏的事
Charles Dickens “A Tale of Two Cities”
c. All roads to Venice 评论欧洲国家威尼斯会议
d. TO SA VE OR NOT TO SA VE
Shakespeare‟s Hamlet “To be or not to be”
e. Do as the Maoris do.
Do as the Romans do. 入乡随俗
Significance of Headline
Eyes of News
—Locate in the first place
—Decide readers’ choices
—Reflect the style of news media
Functions of Headlines
—To advertise news
—To tell the gist of the accompanying news
—To help the reader evaluate the news
—To break the monotony of a newspaper page
Classification of Headlines
Based on its form, headlines can be divided into:
Flush Left Headline左齐头式标题
Banner Headline通栏式标题
Drop Form Headline阶梯式标题
Inverted Pyramid Headline倒金字塔式标题
Double Headlines双标题/复合式标题
Jump Head Headline转页式标题
Based on its meaning, headlines can be divided into:
Straight Headline直接类标题
Questioning Headline问题类标题
Feature Headline特写类标题
Quoted Headline引语式标题
Based on its form, headlines can be divided into:
1. Flush Left Headline 左齐头式标题
Example 1: 国际货币基金组织将有发言权
IMF
Will
Have
Say
Example 2: 法国内阁改组阁员人数减少
Reshuffle
Reduces
France's
Cabinet
2. Banner Headline通栏式标题
——Large and bold indicating its importance;
——Covers several columns in front page.
House Passes Bush Plan to Cut Taxes 议会通过布什减税方案
3. Drop Form Headline阶梯式标题
——Looks like a ladder; Beautiful and being nice;
——The following line draws back several letters from the above.
Many New York Clubs
And Office Building
Violate the Fire Laws纽约很多俱乐部以及办公大楼违反防火法规4. Inverted Pyramid Headline 倒金字塔式标题
——Nice looking;
——A Pyramid-looking Headline
Heavy Losses Are Reported in
Fighting in South Lebanon
and Along the Coast
据报道在巴黎嫩战斗中南部及沿海地区损失严重
5. Double Headlines双标题/复合式标题
——Mostly for the report of big events;
——One is main headline and the other auxiliary headline
Expect to Go to U.S.
Castro to Free Thousands of Prisoners.
期望去往美国
卡斯特罗将释放上千囚犯
Second train less Monday
The Tube will ease pain for Londoners
火车停驶的第二个星期一
地下铁道将减轻伦敦居民的辛劳
6. Jump Head Headlines 转页式标题
——The headline is divided into two parts: original head and jump head.
——A original part is in one page, but after the body jumps pages, the original head will be changed into a jump head which uses different words from original one to express the same meaning.
Original:
Pentagon Plans
System to Flight Russia Satellites
Jump head:
U.S. Plans Weapon
Against Satellites
Based on its meaning, headlines can be divided into:
1.Straight Headline直接类标题
——Most common and easy to understand.
Railroad Workers Strike in Argentina 阿根廷铁路工人罢工
2 Men Jailed for Murder两人因谋杀入狱
2. Questioning Headline问题类标题
——Most of them do not have meanings of questioning;
——They often give a clue of possibility or writer‟s doubt a bout the reality of some facts.
Oil Price to Rise? 油价将要上涨？
Police Allowed Jail Break? 警察默许的越狱？
3. Feature Headline特写类标题
——It is used when a piece of news is unusual or readers will be interested in it. ——Such headlines are not easy to understand, sometimes the whole news should be read.
Down in the Mouth
Down in the Mouth figuratively means to be very sad.垂头丧气，沮丧
However, the news literally refers to the mouth. This report is about a kind of vaccine疫苗, which is studied out and will be used for preventing teeth decay.
The Man who Reign over UK’s Queen
Reign means rule over and it is only used for a queen or a king. So the connection of “man” and “reign” may get readers confused, then they may be eager to find why. Until the whole news are read, they find the man is just a captain of a ship named Queen Mary.
4. Quoted Headline引用类标题
——Quote words from interviewers or reporters or other people heard by writers.
“We Have to Save Our People”
——Choose one sentence，some words or one word from the whole news as a headline.
“I Have A Dream”
Some words in a headline with quotation marks are usually not their original meanings.
“Norse Invasion”
The headline does not indicate the invasion by north Europe in ancient. It really tells that Norway men go shopping and touring in a large group as invasion. So this so-called invasion is not its original meaning.
Norse:古挪威人。