2019年商务英语BEC中级阅读文章备考：投行的快乐和苦恼

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2019年商务英语考试BEC中级阅读资料

2019年商务英语考试BEC中级阅读资料不要沉迷于昨日的成功Today's advice comes from Autodesk Inc. CEO Carl Bass：今天的嘉宾是Autodesk Inc.首席执行官Carl Bass："I think it’s real easy as a leader to confusewhat the results are today with the actions that happened a while ago, BECause then you just start coasting."“我认为作为真的很容易混淆过去的行为与该行为所产生的结果，那就意味着你已经开始走下坡路了。

”Bass says the problem is that companies use factors like revenueand profit to measure their success, but it's possible that these things are still positive even after a company has lost its original spark.Bass表示，问题就在于公司总是在用绩效和收益来衡量公司的成功与否。

但是，计时在公司出现问题之后，这些东西可能还是显示良好。

"I’ve been spending a lot more time trying toquantifyor figure out if what we’re doing is right, or whether what we’re really doing is just celebrating theresult of things that happened a while ago."“一直以来，我都花大量的时间尝试着确定或指出是否我们在做的事情是准确的，或者是否我们真正在做的仅仅在享受之前的成果。

2019年BEC商务英语中级阅读讲义4

2019年BEC商务英语中级阅读讲义4Example： The job offers perks in addition to the basic salary. Answer： D 1. Experience in advertising would be helpful in this job.This job would probably suit somebody who has worked in the purchasing department of a large chain of stores. 3. Three years’ experience would not be enough for this job. 4. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes. 5. In this job you would take charge of a product which has been on the market for many years. 6. To get this job it is not necessary to have work experience. 7. Such a high-ranking position does not come up very often. AProduct ManagerThis company has at present about 30% of the market and a turnover of more than £500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful.B Group Product ManagerThis is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of £80 million and a team of three managers. Applicants need to have a minimum of five years’experience in product management. A market research qualification would be an advantage.C Management TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills.D Marketing ExecutiveThis important position has recently been created by one of the country’s leading clothes manufacturers. It is an outstanding opportunity for a gra duate with two years’ experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experienceof promotional activities. Excellent fringe benefits on offer.词汇补充：(1)expertise n.专门技术He has the expertise in the management of hotels.他有酒店管理知识。

2019商务英语BEC中级考试阅读理解练习题(1).doc

2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture ：part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《The art of persuasion 》，劝说的艺术。

2019商务英语BEC中级阅读辅导资料学习(6)

2019商务英语BEC中级阅读辅导资料学习(6)【BEC】世界去年FDI创1.5万亿美元新高，联合国(UN)初步数据显示，去年世界外国直接投资(FDI)猛增至创纪录的1.5万亿美元，超过此前于2000年创下的1.4万亿美元峰值水平。

Worldwide foreign direct investment surged to a record $1,500bn last year, surpassing the previous peak of $1,400bn in 2000, according topreliminary UN figures.联合国贸易和发展会议(Unctad)在昨日发布的报告中表示，去年下半年的金融震荡并未冲击总体外国直接投资流动，不过2008年的前景更加不确定。

The UN Conference on Trade and Development said inits report released yesterday that financial turmoil in the second half of last year had not hit overall FDI flows, although the outlook for 2008 was more uncertain.美元走软可能鼓励了流入美国的外国投资，因为企业和其它持有持续升值货币的投资者纷纷抢购廉价美国资产，美国成为外国直接投资的接收国，吸引外国直接投资估计达1930亿美元。

Dollar weaknessmay have encouraged inward investment to the US, the largest recipient attracting an estimated $193bn (131bn, ￡98bn) in FDI, as companies and other investors with funds in appreciating currencies snapped up cheap American assets.2007年富国和穷国吸引的外国直接投资都出现强劲增长，其中三分之二流向工业化国家，剩余三分之一流向发展中国家和俄罗斯等“转型”国家。

2019商务英语BEC中级考试阅读理解练习题(1)

2019商务英语BEC中级考试阅读理解练习题(1)【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure’ is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, ’Who willthe brochure be sent to?’ ’What do we want to achieve with it?’ The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture： part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company’s product range to new customers by mail is a different task from selling a new season’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never going to say to themselves, ’They’ve been around for 20 years - I’ll buy from them.’ It’s not how long you’ve been in business that counts, it’s what you’ve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of supplier s’ photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill’ in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《The art of persuasion》，劝说的艺术。

2019年BEC商务英语考试阅读试题(2)

2019年BEC商务英语考试阅读试题（2）Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff tofocus on their jobs and make plans to develop their unusedpotential. (0) ..........So, if you have decided that an appraisalscheme should be set up in your company, you need toestablish some formal procedures and make some decisionsbefore you begin. Even if your company already has a scheme,you need to consider what you want to achieve and how youare going to do this.First of all, you need to decide on your key objectives and the real purpose of yourscheme.(8).............A scheme should never be introduced at a time of redundancies, or simply forprofit or competitive edge, because this will create fear and alienate staff. The next step is to decidehow the scheme can most successfully be managed. It is essential that all senior staff arecommitted to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs tohave knowledge of all roles within the organisation. He or she must also be aware of employees'potential needs. (9).............It should be someone who is trusted and whom staff will turn to if theyare concerned about their appointed appraiser or the appraisal interview. The design of the schemeshould indicate who will be appraising whom. This needs great tact and sensitivity. First, rememberthat no manager can effectively appraise more than seven or eight people. It is equally importanttoremember that, if significant numbers of staff are appraisedby someone they dislike, or by aperson whose values they donot share, the success of your scheme may bethreatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need tocommunicate this in the simplest possible way. Avoid lengthy documents - few people will readthem. (11)..............Most organisations choose aperson's line manager to be the appraiser. This canbe seen as an opportunity or a threat, so be ready to consideralternatives if necessary.Once you have established the appraisal process, makesure that appraisal interviews takeplace at a convenient time, and ideally on neutral ground. It should be borne in mindthat someappraisals may involve the disclosure ofconfidential information. (12) .............These will show thedecisions that were taken during the interview and willalso indicate any new performance targetsthat have been agreed.A It is important to select a manager who can deal effectively with any suspicions staffmay have about appraisals.B Such a measure can also reduce insecurity and unitestaff in recognising the positiveelements of appraisal.C Having even one staff member in such a position may affect how others respond to theprocess.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form theinterview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as teammembers.。

2019年BEC商务英语考试阅读试题(4)

2019年BEC商务英语考试阅读试题（4）Chairman's ReportI am pleased to report that, although we had beenexpecting poor results for this half year because of slow growthin the world economy, the company has performed verysatisfactorily.Operating profits for this first half are in fact verymuch (19) with those for the corresponding (20) last year.Profits reached £l 15 million before tax, compared with £l 16.3million last year. Much of our success in the last six months can be (21) to the fact that all ourmajor construction projects remained on schedule. Particularly pleasing was the early (22)of amajor building contract in Canada.The company has made good progress with the initiatives announced at the Annual GeneralMeeting. The majority of shareholders (23) the Board's decision to sell the company's loss-makingengineering (24). It was the Board's belief that the company would (25) most benefit by (26) itsresources on the expansion of its construction activities. Negotiations with a potential buyer beganin February and are now at a critical (27).However, we feel that we are not as yet in a (28) tocomment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong KongSAR, in order to give us greater (30) to markets in South East Asia. We still have sufficientresources to pursue our growth (31) and are at present (32) several other business opportunitieswhich, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give。

2019年BEC商务英语中级阅读讲义5

2019年BEC商务英语中级阅读讲义5Read the article below about stress management, and answer questions 13-20 on the opposite page.A Lesson In Stress ManagementDemands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.1. In Jane Collard’s opi nion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions： it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest intheir work, and even lead to depression. The difficultiesoccur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing ’wasted time ’, for example by grouping similar tasks together or dealing with items immedkiately.4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying ’no’. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. Onesolution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.Questions 13-16For questions 13-16, choose the best title for each numbered paragraph from the list below.For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once.13 Paragraph 1 ______ 14 Paragraph 2 ______15 Paragraph 3 ______ 16 Paragraph 4 ______A Higher stress levels among top managersB Coping with stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisationG Typical problems associated with stressQuestions 17-20Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.For each question 17-20, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.17 Most people agree that the recent increase in stressis due to changes in ____________.18 The trainees are taught that the right level of stress at work is important for good. 19 Trainees learn that one way of limiting stress is by deciding upon.20 One of the most important parts of the course is learning how to react to___A levels of performanceB shorter deadlinesC employment practicesD higher levels of sicknessE unfair demandsF successful management structureG practical targets参考答案：13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E补充词汇：(1)dread vt.担忧，忧虑;惧怕，不敢 n.担忧，畏惧I dread to think what will happen if she finds out the truth.我不敢去想她知道真相后会怎么样。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’s。

2019年BEC阅读精选及解析(3)

2019年BEC阅读精选及解析(3)Look at the statements below and the article about the development of future business leaders on the opposite page.Which section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 Managers need to take action to convince high-flyers of their value to the firm.2 Organisations need to look beyond the high-flyers they are currently developing.3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.4 Managers need expert assistance from within their own firms in developing high-flyers.5 Firms currently identify high-flyers without the support of a guidance strategy.6 Managers are frequently too busy to deal with the development of high-flyers.7 Firms who work hard on their reputation as an employer willinterest high-flyers.The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who havethe potential to reach the top of an organisation. As aresult, organisations are left to formulate their own systems.A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations' high-flyers.B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development alltoo often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending hisbest people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in theorganisations that make up the research group.C TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that iftheir companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one advisor. Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.D TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, inorder to benefit fully from training high-flyers as thesenior managers of the future, firms must actually addressthe development of all managers who will be supporting thehigh-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually the high-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.首先得搞明白的是这篇文章到底讲的什么。

2019年BEC商务英语考试中级阅读翻译资料

2019 年 BEC 商务英语考试中级阅读翻译资料（ 4 ）中国银行业看守机构昨日表示，随着各银行扩大产品种类， 2007 年最后一个季度中国个人理财产品销售额大幅飙升。

Sales of individual wealth management products inChina shot up in the last quarter of 2007 as banks expandedtheir product offerings, the banking regulator said yesterday.截止 9 月底， 60 家银行业金融机构推出了个人理财服务，如共同基金、保险产品和离岸投财产品。

By the end of September there were 60 bankinginstitutions in China offering individual wealthmanagement services such as mutual funds, insuranceproducts and offshore investments.( 合2007 年前三个季度，各银行此类产品销售总数为820 亿美元 ) 。

6000 亿元人民币Together China ’s banks sold Rmb600bn ($82bn) worth ofsuch products in the first three quarters of 2007.但中国银监会 (CBRC)表示，预计 2007 年全年销售总量将达 1 万亿元人民币，原因是有更多的理财产品面世，同时客户将资本从生息的如期存款中转出。

But the China Banking Regulatory Commission (CBRC) saidit expected that figure had jumped to Rmb1,000bn by the endof the year as more products BECame available andcustomers shifted money out of interest-bearing time deposits.2007 年 11 月份，中国通货膨胀率创下 6.9%的 11 年高点，而一年期存款利率仅为 4.14%，中国投资者面对实在质利率为负的场面，他们素来在追求银行存款的取代品。

2019年BEC商务英语中级阅读讲义3

2019年BEC商务英语中级阅读讲义3 PART TWOQuestions 8 – 12l Read the following text.l Choose the best sentence from the list on page 36 tofill each of the gaps.l For each gap 8 – 12 mark one letter A – I on your Answer Sheet.l Do not mark any letter twice.MarketingIn the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ orwhat the market for the product is ---- before production begins.Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour.____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.Example： CA. It subscribes to the notion that production can be economically justified only by consumption.B. Marketing was the task of figuring out how to sell the product.C. Marketing is as important in today’s economy as the production of goods and services.D. Production, on the other hand, is mostly an engineering problem.E. Such markets must be created and stimulated by managers.F. This is very different from making a product and then thinking about how to sell it.G. More than half the cost of consumer goods can be traced to marketing activities.H. In addition to sales promotion, marketing also involved the physical distribution of theproduct to the places where it was actually sold.I. Instead of concentrating solely on production, the company must consider the desires of theconsumer.答案：Questions 8 - 12： H, A, F, I, D。

BEC中级商务英语阅读练习试卷试题8.doc

2019 年 BEC 中级商务英语阅读练习试题8 Issues in the recruitment worldIn the competitive world of investment banking, goodsenior executives are not easy to find. So what should the industry ’s hard -pressed directors do when they need to find senior staff? Increasingly, they decide to call in the headhunters. These are busy and profitable times for the recruitmentagencies that dominate the world of executive search and selection.(0).....They needed new people to revitalise their operations, and the result has been a boom in therecruitment market. Pinnacle, a leading recruitment agency,has helped various UK investment banks to rebuild theirentire senior management teams. It is hard to overstate the significance of this. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Some analysts believe that rival recruitment specialists ALT Associates has a larger share ofthe market. However, there is little doubt that overits 13-year history, Pinnacle and its chairman, Matthew Edwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhunting market for seniorinvestment banking jobs in the UK. (9)............Rather, itis the high-calibre jobs and people that Pinnacle deals withthat define the co mpany’s success. For example, the company was recently commissioned to find a new chairman for NBS Bank,a vacancy that was one of the most talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in the recruitmentprocess.(10)............Some are concerned that a few companies, including Pinnacle, have too much power over high- level recruitment.(11)............As Tim Davidson, HRDirector at Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets a future and who doesn’t. If Edwards forms a view about an individual, it can affect their ability to get a particular job. That view couldjust have been formed on a bad day.’ (12)............ Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as top executives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company ’s reputation is not based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the way Pinnacle searches for a candidate tends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the market or withPinnacle ’s role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill more than one or two jobsa year.F Edwards objects to this suggestion, claiming that allhe does is find candidates and encourage them to apply fora particular post.G A number of big investment banks recently decided tomake changes to their management boards after disappointing end-of-year results.《Issues in the recruitment world》，招聘世界里的话题。

2019年BEC商务英语考试阅读试题(6)

2019年BEC商务英语考试阅读试题（6）欧洲不应试图管制互联网In Paris on Tuesday, Europe’s digital economy ministers will meet to discuss the future. Their agenda should be obvious. The internet has been the bright spot in an otherwise bleak EU economy. The eurozone economy is expected to contract by 0.4 per cent in 2013. By contrast, theinternet economy in the G20 countries is forecast to grow by 8 per cent each year for the next five years.The internet has lowered barriers to entry and made it easier than ever for people to set up their own businesses and to become entrepreneurs. In Europe, we already have best-in-class tech businesses such as Swedish music streaming service Spotify, Finnish games developer Supercell, French display advertising business Criteo and British companies such as Just Eat, Mind Candy and Zoopla. The “internet economy” is also much broader than many people realise. Every business is an internet business to some extent. Many of our best-known, global companies are using digital innovation to bring better products and services to their customers.The agenda for European governments should be clear：concentrate on policies that enable new business creation and encourage established businesses to innovate through technology. Create incentives for risk-taking to counter the worrying decline in venture capital investment. Make it quick and easy to start your own company and take the stigma out of failure by creating incentives that encourage entrepreneursto try again. Embrace trade and fair competition and back innovation.The French government is tabling a series of measures designed to encourage growth and innovation. Many make sense and echo efforts we are pursuing here in the UK. But if measures pertaining to new regulation and taxation are as reported, they appear to be both protectionist in nature and potentially damaging to future innovation and global trade.For example, it sounds sensible to have US companies pay more tax in Europe. But the fact is we have a global tax system that taxes multinational companies where they create value.Indeed, the G20 and OECD are currently reviewing measures to reform the taxation of global companies.学习指南：1. Word of the dayentrepreneur： one who organizes, manages, and assumesthe risks of a business or enterprise创业者，企业家小编注：entrepreneur是指人，通常用来表示企业家，承包人，创业者。

2019年商务英语高级阅读试题(7).doc

2019年商务英语高级阅读试题（7）The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying yes. This can be a problem because one of them usually begins by saying no. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smoothoperators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the dealthrough . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say no to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their companys situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions childrens negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’svery easy to say you must have the best people in the top positions,” says Alex Jones, managing partner of an executive recruitment company. “But someone who is excellent in one company may not do so well in another environment. ___(11)___. You can never guarantee a successful transfer of skills.”Whatever the candidate’s qualifications, their personalqualities are just as important since they will have to integratewith existing members of staff. This is where, the recruitmentindustry argues, they can really help.According to Alex Jones, “a good recruitment agency will visit your company and ask a lot of questions. ___(12)___. They can ask applicants all sorts of you with a shortlist of people who not only have the skills, but who are likely to fit in with your company’sway of doing things.”A. A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.B. More often than not, the people making the choice prioritized different qualities in candidates or relied on guesswork.C. Recruitment would seem an obvious task to outsource, but the company’s experience of recruitment agencies was not encouraging.D. They need paying for that, of course, but you will have them working for you and not for the candidate.E. They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.F. This means that companies cannot spend more than the standard ten minutes interviewing each applicant.G. Yet few are trained and competent for all aspects of the task.答案：8.C；9.B；10.E；11.A；12.D以下文字仅用于测试排版效果, 请使用时删除！冬是清寒的。

2019年BEC商务英语考试中级阅读翻译资料(2)

2019年BEC商务英语考试中级阅读翻译资料（2）Read the following text.? Choose the best sentence from the list on page 52 tofill each of the gaps.? For each gap 8 – 12 mark one letter A – I on your Answer Sheet.? Do not mark any letter twice.The Cash-free SocietyImagine a society in which cash no longer exists, Instead, “ cash ” is electronic, as in bank-card Systems. Currency and coin are abandoned.____ example ____ . Theft of cash would BECome impossible. Bank robberies and cash-register robberies would simply cease to occur ____ ( 8 ) ____ . Purse snatchings would become a thing of the past. Urban streets would become safer ____ ( 9 ) ____ . Security costs and insurance rates would fall.Property values would rise. Neighbourhoods would improve.Drug traffickers and their clients, burglars and receives of stolen property, arsonists for hire, and bribe-takerswould no longer have the advantage of using untraceable currency. ____ ( 10 ) ____ These prosecutions, in turn, would inhibit further crimes.In a society devoid of physical money, a change from cash to recorded electronic money would be accompanied by a flowof previously unpaid income-tax revenues running in the tensof billions of dollars. ____ (11) ____Cash has been the root of much social and economic evil. ____ (12)____ Eighty percent of Americans regularly use credit cards. The development of a federal system to handle the country’s 300 billion annual cash transactions in the United States electronically is within reach.Example： H.A. A national electronic-money system would operate as a debit-card system.B. Retail shops in once dangerous areas could operate in safety.C. As a result, income tax rates could be lowered or the national debt reduced.D. The use of cash has diminished substantially since World War II.E. Attacks on shopkeepers, taxi drivers, and cashiers would all end.F. The emergence of electronic funds-transfer technology makes it possible to change the nature of money and to divorce it from evil.G. Almost every present-day cash transaction can be duplicated electronically.H. The immediate benefits would be profound and fundamental.I. Electronic “money” would leave incriminating trails of data, resulting in more arrests and convictions.答案：Questions 8 – 12： E, B, I, C, F。

商务英语中级考试阅读理解

商务英语中级考试阅读理解一、商务英语中级考试阅读理解You can’t buy happiness but it looks like you can at least inherit it, British and Australian researchers said.A study of nearly 1000 pairs of identical and non-identicaltwins found genes control half the personality traits that make people happy while factors such as relationships, health and careers are responsible for the rest of our well-being."We found that around half the differences in happiness were genetic," said Tim Bates, a researcher at the University of Edinburgh who led the study. "It is really quite surprising."The researchers asked the volunteers – ranging in age from 25to 75 – a series of questions about their personality, how much they worried and how satisfied they were with their lives.Because identical twins share the same genes and fraternal twins do not, the researchers could identify common genes that result incertain personality traits and predispose people to happiness.People who are sociable, active, stable, hardworking and conscientious tend to be happier, the researchers reported in thejournal Psychological Science."What this study showed was that the identical twins in a family were very similar in personality and in well-being, and by contrast, the fraternal twins were only around half as similar," Bates said. "That strongly implicates genes."The findings are an important piece of the puzzle forresearchers trying to better understand depression and what makes different people happy or unhappy, Bates said.People with positive inherited personality traits may, in effect, also have a reserve of happiness to draw on in stressful times, he said."An important implication is that personality traits of being outgoing, calm and reliable provide a resource, we called it ’affecti ve reserve,’ that drives future happiness" Bates said.快乐买不到，但英国和澳大利亚的研究人员称，快乐至少可以遗传得到。

翻译资格考试英语笔译高级模拟题：投行的快乐和苦恼.doc

2019年翻译资格考试英语笔译高级模拟题：投行的快乐和苦恼汉译英投行的快乐和苦恼并非所有地方的投行环境都是那么令人生畏至少在东方不是。

汤姆森金融(Thomson Financial)称，今年到目前为止，亚太地区(日本除外)的交易规模比去年同期增长了40%。

市场的复苏令证券交易业务大获其利。

第三季度，在全球其它市场局面相当糟糕的情况下，花旗集团(Citigroup)在亚太地区赚取了11亿美元的净利润，仅略少于2002年全年的贡献。

美国银行(Bank of America)持有的中国建设银行(CCB)股份在第三季度增值达42亿美元。

虽然人们感觉不到，但这一收益在规模上要远远大于同一季度14.6亿美元的交易损失。

即便在全球情况普遍不错的时候，亚洲业务的盈利表现也更胜一筹。

以高盛(Goldman Sachs)为例，该银行去年的税前收益有28%来自亚洲，相比之下只有21%来自欧洲。

这一增长部分源自中国规模巨大的私有化交易。

不过，该行一些最大的客户也来自亚洲：国家支持的投资机构，如活跃在全球舞台上的新加坡政府投资公司(GIC)和淡马锡(Temasek)。

亚洲中产阶级的崛起，意味着即使那些传统上专注于批发服务的银行也在增加人手。

苏格兰皇家银行(Royal Bank of Scotland)计划，到2010年，其收入的10%来自亚洲。

越来越依赖亚洲并非没有风险在1997至1998年的金融危机和随后的非典危机中见证了市场崩溃的人可以证实这一点。

中国的股票发行更多的是选择在上海进行，而不是自由开放的香港在上海，只有很少几家国际承销商和交易商得到了牌照。

亚洲的政策制定者可以破坏有利可图的业务：例如，印度政府上周就宣布限制参与凭证(participatory note)的使用。

但是，亚洲狂欢年的真正麻烦在于，奖金池是全球性的。

亚洲的IPO从业人员已经开始抱怨，西方机构分得的蛋糕太大了。

参考译文Its not all grim in investment banking ? at least not out east. Asia Pacific ex-Japan deal sizes are up 40 per cent year-to-date, according to Thomson Financial. Resurgent markets are benefiting securities trading. In an otherwise ugly third quarter, Citigroup generated net earnings of $1.1bn in the region ? not far short of the entire 2002 contribution. Bank of Americas stake in China Construction Bank was worth an extra $4.2bn over the course of the third quarter. That dwarfs the $1.46bn of trading losses racked up in the same quarter, in magnitude if not perception.Even when times are universally good, Asia punches above its weight in terms of profitability. Take Goldman Sachs, which last year derived 28 per cent of pre-tax earnings from Asia compared with just 21 per cent in Europe. Part of the growth is due to Chinas mega-privatisations. But Asia is also home to some of the banksbiggest-spending clients: state-backed investment agencies such as Singapores GIC and Temasek, which are active on the global stage. The emergence of Asian middle classes means even banks traditionally focused on wholesale services are beefing up. Royal Bank of Scotland is targeting 10 per cent of revenues from Asia by 2010.A growing dependence on Asia is not without risks ? as those who watched markets flounder during the financial crisis of 1997-98 and the subsequent Sars virus could testify. More Chinese equity offerings are taking place in Shanghai, where only a handful of international underwriters and traders are licensed, rather than in free-for-all Hong Kong. Regional policy makers can pull the rug from under lucrative business lines, as seen last week when India restricted the use of participatory notes.But the real downside to a cracking year in Asia is that bonus pools are global. Asian IPO toilers are starting to moanthat too big a share of the spoils ends up in pockets back west.。