搜索引擎传播中关键词选择和整合规律的研究

题目：搜索引擎传播中关键词选择和整合规律的研究

摘要

互联网以其方便、快捷、高效等特性赢得越来越多的人青睐，互联网技术的出现推动了相关行业的快速发展，给生产生活带来了很大的便利和提高。如今快节奏的生活促使人们更倾向于在网上购物、交流、娱乐等等。然而互联网上信息比较泛滥，如何快速找到所需就显得尤为重要，以关键词为依托的搜索引擎逐渐成为人们查找信息的最常用工具。对于众多企业而言，互联网不仅是一个巨大的消费市场，同时也提供了一条便利、经济的传播销售渠道。因此，企业如何选择及整合利用关键词，向目标客户传达信息，进行销售，推广产品和服务，成为了当前众多企业的重要课题。

本文针对搜索引擎的核心——关键词的选择组合，运用文献分析、网络调查、逻辑推理等方法对这一问题进行研究，提出了选择关键词的基本原则，阐述了选择技巧和方法，介绍了一些相关选词工具的使用，针对企业网站如何选择组合关键词提出了具体建议，以期帮助企业选择出高相关性，高流量的关键词。

关键字：搜索引擎，关键词，选择组合，企业网站

Research the law of keywords selection and combinations in the search

engine spread

Abstract

More and more people use the Internet and the Internet becomes increasingly popular because of its convenient, fast and efficient. The emergence of Internet technology has promoted the rapid development of related industries, brought great convenience and improve to the life and production. Nowadays，the fast-paced life make people more inclined to shop online, communication, entertainment online and so on. However, information on the Internet is much and miscellaneous, how to quickly find what you need is particularly important. Search engine which based on keywords is becoming the most commonly used tool for people to find information. For many enterprises, the Internet is not only a huge consumer market, but also provides a convenient, cost-effective channel for dissemination and sales. Therefore, how to choose and integrate the use of keywords to convey information to target customers, make a sale and promote their products and services has become an important issue for many enterprises.

Aiming at the core of the search engine -- keywords choices and combination, the use of literature analysis, network investigation, logical reasoning on this issue was studied in this paper. It put forward the basic principles of choosing keywords, expounds the techniques and methods of selection and introduces the use of some tools to help choose effective keywords. For corporate websites, some specific suggestions about keywords choices and combinations are proposed to help enterprises select the high correlation, high traffic keywords. Keywords：Search engine Keywords Selection and combination Corporate website

目录

1 前言 (1)

1.1 选题缘起及意义 (1)

1.1.1 选题研究的背景 (1)

1.1.2 选题研究的意义 (2)

1.2 文献综述 (2)

1.2.1 国内研究情况 (2)

1.2.2 国外研究情况 (3)

1.3 本文的研究内容，研究方法 (3)

1.3.1 本文的研究内容 (3)

1.3.2 本文的研究方法 (4)

2 关键词选择的技巧及组合规律的研究 (5)

2.1 关键词选择的技巧 (5)

2.2 关键词组合规律的研究 (6)

3 关键词选择的途径及选择工具 (8)

3.1 关键词的选择途径 (8)

3.2 关键词选择工具 (9)

3.2.1 百度相关选词工具简介及使用 (9)

3.2.2 Google AdWords简介及使用 (14)

3.2.3 飞鲁达长尾词工具简介及使用 (18)

4 对企业网站关键词选择与组合的相关建议 (21)

4.1 企业网站选择组合运用有效关键词的重要性及意义 (21)

4.2 对企业网站关键词选择与组合的相关建议 (21)

4.2.1 关键词由用户搜索的结果来确定 (21)

4.2.2 要注意关键词选择的原则 (21)

4.2.3 进行企业关键词的搜集工作 (22)

4.2.4 针对竞争对手所选择的关键词进行分析 (22)

4.2.5 确定核心关键词和非核心关键词 (22)

5 结论与展望 (24)

5.1 研究成果 (24)

5.2 研究展望 (24)