unit 9 key words and__ sentences

Unit 9 shopping

In class reading:

The following words are supposed to be the important word of the in class reading, teachers are required to explain the words and may add some sentences on the books. Words

1.campaign

2.Contemporary /temporary/modern

3.criterion /criteria

4.Economics/economy/economic/economical

5.Evaluation/evaluate

6.Extent/degree/way

7.Indicate/imply

8.Male/female

9.Mature/immature

10.Media/medium

11.Oriented /orientation

12.Perceive/perception/perceive as

13.Prior to /before/in advance /ahead of

14.rational /irrational

15.Secondary

16.Survey

Sentences

1.In fact ,sometimes marketers are more interested in young people's influence on

other buyers than in their roles as the main purchasers of certain items. (line 3-5) 2.In addition to their direct impact on the marketplace, youth have a secondary

influence on many of the products and brands their parents choose.. (line 20-21) 3.Fro major purchases, teens' highest influence occurs in the first stage of the

decision-making process and is strongest for aesthetic considerations such as style,color,and make of the product but weakest for decisions such as where and when to purchase and how much money to spend . (line 23-26)

4.Although the popular belief is that young people buy products impulsively and

are less rational than the market as a whole, surveys indicate that most respondents aged from 14 to 25 compare prices and brands before buying. (line 62-64)

5.As teenagers mature, they use more sources of consumer information prior to

decision-making, rely more on friends and less on parents for information and advice in buying, and prefer to purchase products without parental supervision.

(line 71-73)

After-class Reading

Key words:

Shopping

digest elbow flock historical/ historic register ridicule/ridiculous seasonal

stimulate/stimulation/stimulant suspect/suspect of tiring/tired unwilling bargain

Bargains

accuse/ accuse of advantageous/disadvantageous breathtaking charming decent equivalent extort…from fade guilty prohibit/ban/forbid reduce/reduction outraged in one’s defense resist doing occur to sb for the sake of fall for sth might as well

Key sentences:

Shopping

1. One suspects that national holidays have been placed on the calendar not primarily to honor national heroes or historical events, but rather to stimulate otherwise good managers of their family budgets to abandon their usually sound economic senses and rush to the store for shopping. (line 8-15)

2. Otherwise well behaved, common sense people elbow and shove their way to counters to see the latest garments, tools, shoes, games, etc. available. (line 20-21)

3. For these serious shoppers, shopping has become an important entertainment, replacing minor and major sports, amusement parks4, movies and even sensible eating. (line 35-37)

4. There seems little hope of escape from the influence of merchants and sales persons in shops and shopping malls. (line 53-54)

5. Shopping is likely here to stay. (line 54)

Bargains

1. I have never attended a large company’s board1 meeting in my life, but I feel certain that the discussion often takes the following lines. (line 5-6)

2. To be offered a ‘gift’of one penny is like being invited to dinner and offered one single pea (tastily cooked), and nothing else. (line 17-18)

3. Provided they think they are getting a bargain they will buy clothes they will never wear, furniture they have no space for. (line 27-29)

4. I once knew a couple who could not resist buying sugar in bulk. (line 50)

5. When greedy fools fall for this trick, it serves them right. (line 57-58)