Effective Presentation成功的演讲及演讲技巧

Use the vivid oral language
MacBook Air: The world’s thinnest notebook.
Use the vivid oral language
iPod: One thousand songs in your pocket.
Use the proper body language
Part2
How to give an effective presentation?
------------------ What’s
the skills used in Steve Jobs’presentation?
• Steve Jobs • He’s a legend in business (Jobs 是商业奇才) • He once established his Apple Empire (苹果王国) by his innorvation, determation, Self-control and above all instinct （最重要的是直觉）
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Rule1:Introduce the theme
To get the audience know what you are going to talk about.
Introduce the theme. “We‘ve got some great staffs（成员） for you. There’s clearly something in the air （air，一语双关。 指新出的超薄PC:Macbook Air）today." Jobs
Steve Jobs is the most captivating communicator,speaker, on the world stage.
也是出众 的演说家）
（Jobs
If you adopt just some of his skills, your ideas and presentations will stand out in a sea of mediocrity.
Effective presentation
Mar 28, 2012
Part1
What’s the effective presentation?
What we want
• Clarity(明确性) • Meaning(意义) • Great content(好的内容)
What we get
• Confusion(混乱) • Boredom(枯燥) • Wasted time(时间的浪费)
1.Introduce the theme（介绍主题） 2.Print the value（说明价值） e delivery skills（使用技巧）
Rule3:Use the delivery skills
To express your theme vividly and consistently.
Steve Jobs use many types of presentations
Oral language
Visiuals（可视物）
Body language
choose your presentation type
If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture or a viedo(visiuals)(相对文本，三天后，图 片视频留给人记忆的保留量达到65%).
1.Introduce the theme（介绍主题） 2.Print the value（说明价值） e delivery skills（使用技巧）
Rule2:Announce the value
To make the theme meanningful
Show the value （说明价值） “We have sold 4 million Iphones To date” Jobs
Like Steve Jobs:
Stick to the Rules of 3
Rule1:Introduce the theme（介绍主题） Rule2:Announce the value（说明价值） Rule3:Use delivery skills（使用技巧）
1.Introduce the theme（介绍主题） 2.Print the value（说明价值） e delivery skills（使用技巧）
Use the proper body language
Part3
The conclusion
people don't know what they want until you show it to them – Steve Jobs 1998
Part1: What is the effective presentation? Part2: What is the skills used in Jobs’ presentation? Part3:The conclusion.