《lesson商务英语》PPT课件

Capital market Commodity market Domestic market
股票市场 Stock market econmoamrkmyeatrket research soft market declining market difficult marketready market
branch or subsidiary
Ⅱ. Method of marketing
supplenmentary knowledge /useful words & p
1. Branch & subsidiary
The branch is one indispensable part of the mother enterprise, as to organization and assets. It involves easy procedures to set up a branch. But it doesn't enjoy the qualification of local enterprise. Although controlled by mother enterprise, the subsidiary is an independent legal entity. It practices independent accounting, and assumes fully civil liability.
disadvantages
contending with local laws difficulties in getting profits home
Ⅱ. Method of
marketing
Case
study
coca cola small
world war
enterprise
Ⅱ
war department anti-fascist war
Ⅰ. introduction
Useful words & phrases
1. Go in for
他自去年开场涉足房地产业.
He went in for real estate last year.
Ⅰ. Introduction
Useful words & phrases
2. market
资本市场 商品市场 国内市场
Part e Glossary
GLOSSARY
1.firm 2. range 3.multinational 4. market 5. go in for 6. hence 7. capital
investment 8. considerable 9. modify 10. outset 11. disastrous 12.frustration 13.yield
仓库凭单
Warehouse to warehouse cla仓us至e仓条款
We have arranged to warehouse the supplies.
Warehousing charges
仓储费用
54. commission
n. 佣金，回扣 A sales commission销售佣金 A commission agen佣t 金代理商 We have appointed the firm as our agent on a commission basis for five years.
American soldiers end of war
everywhere local people
localization
factori es only recipe
Ⅱ. Method of marketing
2. Indirect selling
2.1 concept employment of agent or distributo
4. exepyenditure
他只用适度花费就获得了可观的利润。
He got considerable profit with modest amount of expenditure.
Question time
Ⅱ. Method of marketing
1. Direct selling
1.1 concept selle communicat buyer r ion
indirect communication
2.2 when to applynew exporter
sales increase knowledge develops
Direct selling
2.3 pros & cons
2.4 realizing
methoadgsent distributor
The polluted goods are not marketable. 可销售的，适合市场需要的。
Ⅰ. Introduction
Useful words & phrases
3. practical research
observational method experimental method surv
65. forecourt 66. retain 67. franchise 68. joint venture 69. license 70. patent 71. expertise 72. partnership 73. put up 74. know-how 75. reward 76. conflict
1.5. Sales office
advantages
continuous presence in buyer’s country develop sales and get market information skilled engineers be at hand to overcome language problem local staff
40. deal 41. assembly 42. barrier 43. negotiation 44. national 45. aware 46. contend 47. premises (pl.) 48. profit 49. the pros and
cons 50. investment 51. worthwhile 52. distributor
?lesson商务英语?PPT课 件
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Lesson 1 Marketing abroad
长期投资
Short-term investment
短期投资
Kind investment
实物投资
Equity investment Gross investment
产权投资 总投资
FDI---foreign direct investme外n国t 直接投资
38. warehouse
Warehouse certificate
The dangers
Results of efforts not be true reflection A difficult market The right method time expens
es
Ⅰ. Introduction
3. Sources of information
Chamber of commerce Chinese commercial counselor’s office Banks Ads Website
会计事务所滑头公司皮包公司制造企业firmofferfirmcontractfirmorder经确认的合同不可撤销的订单精选ppt3multinationalplurilateralunilateralbilateralmultinationalenterprise精选pptcapitalinvestmentlongterminvestment长期投资shortterminvestment短期投资kindinvestment实物投资equityinvestment产权投资grossinvestment总投资fdiforeigndirectinvestment外国直接投资精选ppt38warehousewarehousecertificate仓库凭单warehousewarehouseclause仓至仓条款wehavearrangedsupplieswarehousingcharges仓储费用精选ppt1054
GLOSSARY
53. endeavor 54. commission 55. pass on 56. del credere 57. lay down 58. facilities 59. privilege 60. sole 61. image 62. recognizable 63. layout 64. showroom
1.2 advantageestablish a relationship be aware of the goods assess the buyer’s requirements
1.3 disadvantage
expenses
a salesman
1.4 realizing methodsales office
GLOSSARY
27. agent 28. export house 29.
communication 30. subsidiary 31. assess 32. approach 33. amount (to) 34. acquire 35. supervise 36. distribution 37. display 38. warehouse 39. at hand
Ⅱ. Method of marketing
supplenmentary knowledge /useful words & p
2. bear
承担 在将货物交给代理人前，你应承担一切风险。
You should bear all the risks of the goods before passing them to the agent.
明佣 暗佣
She gets a secret commission of 10% on all the sales he makes.
Lesson one
Marketing abroad
Ⅰ. Introduction
1. Exporting firms
size
methods of marketing
Firm offer Firm contract Firm order
实盘 经确认的合同 不可撤销 的订单
3.multinational
multinational enterprise
plurilateral
unilater al bilateral
7. Capital investment
Long-term investment
2.5 choosing an agent
How to choose an agent Look to his interests and work for his commissi Danger of divided loyalties
Size of agent’s business, extent of his knowled Responsibility of the agent
14. substantial 15. dividend 16. statistics(pl.) 17. available 18. desk research 19. modest 20. expenditure 21. plunge 22. overseas 23. blunder 24. as to 25. advantage 26. intermediary
Multinational enterprises
Ⅰ. Introduction
2. The method of testing the market
What is to test the market?
Sell in a small way, no changes, no extra investment
按照合同，你方应承担保险费。
According to the contract, you should bear the premium.
标有 The cheque bears his signature.
The order doesn’t bear the clause you mentioned.
1. firm, n., a business company
Synonyms:
company, corporation, enterprise, house
Example:
an accounting firm a long firm
会计事务所 滑头公司，皮包公司 制造企业
Aadmj. anufacturing firm