翻译实践课件-ppt6增词法与广告翻译

4、不定冠词+可数n.隐含量词。 A red sun rose slowly from the calm sea. They had a quarrel. 5、不及物v.有隐含宾语。 First you borrow, then you beg. 6、v.时态变化。 His father was a fisherman. Maybe he was as poor as we are.
翻译技巧-增词 第6课
Main contents
I: 英语选词的特点。 II: 增词法与n./v.的密切关系。 III: 广告中的增词。 IV: 综合练习
I: 英语词性特点
1、n.用得最多。 My work, my family, my friends were more than enough to fill my time. 2、n.有单复数变化。 Flowers bloom all over the yard. The lion is the king of animals. 3、抽象n.用得较多。 Unemployment is widespread in some countries.
Finest food, most attractive surroundings, and friendly disposition. Beautiful in pattern, elegant in style, matching in colors and skillful in workmanship. Quality first, advanced technology, scientific management and best service.
4）They talked about inflation, unemployment and environmental pollution.(后增名词) 5) He grew in body and soul.(后增概括词）
2、前后增加n. 1）This typewriter is indeed cheap and fine. (形容 词前） They , weary but game, decided to take a break. 2）He ate and drank, for he was exhausted. (动词 后） The invading troops looted and raped wherever they went.III: 广告中的来自词。1、租房广告缩略语：
For Rent: 1-bdrm. Mod. Furn. 210/mo. avail after Xmas. FINCE-WARDEN, lrg 2br bsmt, new reno bright, lndry, eat-in kit, w-o balc, close to shops. No smoke/pets, +, 1st/last. 222-2222 - leave mess.
夏普Z-20型复印机 更新、更小、更方便。 自动启动、自动关机、自动曝光。 物美价廉、经济实惠、保养简便。 质量卓越、无与伦比。
7、n. +(概括词) The Americans and Japanese conducted a secret agreement. 8、(a.)+n.！ I have no time to worry about such trifles. 9、ad.的隐含义。 The crowds melted away.
广告翻译强调功能上的对等！
2、广告词与四字压韵： Elegance is an attitude. (浪琴表） Start ahead. ( (飘柔） Good to the last drop. (麦斯威尔咖啡) Intelligence everywhere. （摩托罗拉手机） The Globe brings you the world in a single copy.(《环球》杂志)
译文：
滋养面膜配以特殊天然植物萃取成 分。能吸收皮肤过多的油脂，去除皮肤 表面老化的细胞及污垢，并恢复皮肤活 力，使皮肤干净有光泽。并能收缩毛孔。 注意事项：请勿在眼角或嘴角处使用。
4、商业广告
Your best home away from home (Windsor Hotel) Your trip can always be a carefree experience as our meticulous services keep you feel at home. Innovative décor, well-equipped guest rooms, elegant dinning venues, attentive services and friendly smiles… Only when you visit the Windsors can you discover how considerate we are!
译文：
温德莎公寓——你的家 温德莎公寓，让您的旅行无忧无虑。 尽心为您服务，让您感觉家的温馨。 创意的装饰，优雅的环境，细心的照顾，友善的微 笑。 光临温莎公寓，体会入微关怀。
IV: 综合练习
p58——p73 of textbook 产品说明书 商业广告
复印机说明书
Sharp Z-20 copier It’s more than just new. It’s smaller, it’s lighter, and it fits almost anywhere. It starts automatically. “Goes to sleep automatically.” Even set exposure automatically. And it’s not only affordable to buy. Economical to run. It’s also simple to maintain. And it has copy quality that is truly unsurpassed. It’s the new Sharp Z-20.
II: 增词法与n./v.的关系。
1、n. 前后增词。 1）In the evening, after the banquets, the concerts and the table tennis exhibitions, he would work on the drafting of the final communique. (前增动词） 2）This is grasping at straws.” said the helpless man.(前增形容词） 3）This was a complete lie.(前增量词）
10、英语的省略和汉语的重复 、 1) v.省略 We don’t retreat, we never have and never will. He did not attend the conference, although he claimed he did. 2）比较部分的省略。 The servants were as willing to serve her as they were their own mistress.
3）含蓄条件句的省略。 A third term of Bush would have led to disaster. They would not have done such a thing without government approval. 4）承启词的省略 They have made mistakes, bad ones. I like Chinese food. Lots of people do these days, sort of the fashion.
3、化妆品说明书
Revitalizing Mask, containing natural ingredients,
botanical extract and special oil-absorbing ingredients, exfoliates dead surface cells and refine the skin’s surface. Leaves skin totally clean, revitalized and radiant. Helps make pores appear smaller. Avoid use in the eye and mouth area.