商务英语阅读-第二版-王艳-习题答案之-英汉互译

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商务英语口译王艳答案

商务英语口译王艳答案

商务英语口译王艳答案【篇一:商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy冷清的经济full employment充足就业trade deficit贸易赤字in-depth analysis深入的剖析industrialized countries工业化国家free-trade agreement 自由贸易协议international specialization 国际专业化product differentiation产品差异trade surplus 贸易盈余determinative factor 决定性因素chapter2consumer-goods花费品discount retailers折扣零售商equity品牌财产价值advertising budget广告估算brand real-time sales data 及时销售数据sales promotion 促销profit margin 盈余scanner data 扫描数据chapter3privileged minority marketing research 享有特权的少量人gas station加油站市场检查 professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜伏顾客business disaster 商业灾害chapter4mobility of people人口流动supplier networks供给商网络standardized items标准零配件specialist manufacturing technology 特别制造技术complementary economies互补经济体anti-japanese sentiment 反日情绪foreign affiliates 外方合伙人,外国隶属公司go public 上市二、汉翻英chapter1经济共赢 economic win-win 收入不一样等wage inequality 关税壁垒 tariff barrier劳动生产率labor productivity辞退工人 lay off works生产因素factor of production双边协议 bilateral deal回归剖析regression analysis市场准入 market access世界经济复苏world economic recoverychapter2价钱溢价 price premium基线销售base-line sales减价 price reductions广告支出advertising spending营销组合 marketing mix销量溢价quantity premium产品数目(种类)product-line variety美元分派allocation of dollarschapter3平常生活 daily life广告活动advertising campaigns物理特色 physical characteristic视觉想象visual imagination 国内媒体 national media销售增加sales increase销售渠道 distribution system产品到导向型的广告product- orientated advertisingchapter4公司并购mergersand acquisition 国外扩充overseas expansion全世界化战略globalization strategy保护主义举措measures 市场准入 access of market知识产权property right贸易伙伴trading partnersprotectionist intellectual三、完形填空chapter 1 chapter 2chapter 3chapter 4资本投入【篇二:商务英语口译教课纲领】文摘 :商务英语口译王艳答案一、课程基本信息1. 课程名称:商务英语口译)程教课纲领课程英文名称: business english interpretation 2语系3. 学时 /学分: 34 学时 /2 学分4. 开课学期:第七学期.讲课专业:外5. 面向对象:本科大四学生二、课程性质与任务课程性质:专业选修课程。

商务英语合同第二版课后习题答案

商务英语合同第二版课后习题答案

商务英语合同第二版课后习题答案Business English Contract Second Edition Exercise AnswersExercise 11. The parties agree to adjust the payment terms to 30 days from the date of invoice.2. The supplier is responsible for providing all necessary documentation for customs clearance.3. The contract is valid for a period of two years and may be renewed by mutual agreement.4. The buyer shall bear all costs associated with shipping and delivery.5. The seller guarantees that the products will be delivered in good condition and within the agreed-upon timeframe.Exercise 21. The contract specifies the rights and responsibilities of both parties.2. The contract outlines the payment terms and schedule.3. The contract includes clauses regarding termination and renewal.4. The contract defines the scope of work and deliverables.5. The contract includes provisions for resolving disputes and conflicts.Exercise 31. The buyer agrees to purchase a minimum of 100 units per month.2. The seller guarantees the quality of the products and agrees to replace any defective items.3. The buyer is responsible for inspecting the goods upon delivery and notifying the seller of any issues.4. The seller shall provide technical support and training as needed.5. The buyer agrees to pay a 50% deposit upon signing the contract and the remaining balance upon delivery.Exercise 41. The contract specifies that all disputes shall be resolved through arbitration.2. The contract outlines the process for terminating the agreement.3. The contract includes a confidentiality clause to protect sensitive information.4. The contract specifies the governing law in case of any legal conflicts.5. The contract outlines the process for amending or modifying the agreement.Exercise 51. The contract includes a force majeure clause to address unforeseen circumstances.2. The contract outlines the process for making changes to the scope of work.3. The contract includes provisions for confidentiality and data protection.4. The contract specifies the rights and responsibilities of both parties in case of breach.5. The contract includes provisions for indemnification and liability.In conclusion, the Business English Contract Second Edition contains comprehensive exercise questions that cover a range of topics related to contract management. By completing theseexercises and reviewing the answers, students can enhance their understanding of key concepts and principles in business contracts.。

商务英语函电主编王俊第二版课文译文143课.docx

商务英语函电主编王俊第二版课文译文143课.docx
如遇有其他问题,我们将乐于继续回答,并希望能在不久与你方合作。
第十课有关价格的还盘
敬启者:
你方11月7日报给我们五千只规格为 2500 毫升 LLS-AP250A 型“探险家”牌真空水壶的来函收悉,谢谢。除价格外所有条款均可接受,所报价格太高,与当前市场行情不符。
众所周知, 由于全球经济衰退,自去年以来,同类产品的价格已下跌大约百分之五。对于超过 五万美元的订单, 一些供货商甚至可以给予大约百分之四的折扣。尽管我们很想扩 15.5美元的报价实难接受。除非你们同意降价百分之七, 否则我们将不得不从别处购买。
敬启者:
关于:“春天”牌运动水壶 常感谢你方2011 21日要求我们对标题商品报价的传真。 现报给你方 0752 型水壶实盘,每只成本加运费汉堡价 2.15 美元,最低订货量八千只,标准出 口包装,2011 11月交货(详细规格见附页) ,凭保兑的、不可撤销的即期信 用证付款。本报盘以你方于 2011 30日前回复为准。 一些目录和样品已 于今晨通过敦豪快递寄给你方, 以便你们对产品的尺寸, 设计和工艺有所了解, 单号是 1770441632。 迹象表明行情会进一步上涨。希望你们能够接受我们的报价, 任何还盘不予考虑。 盼早日确认。
(B)2011年14日了解我公司及产品相关情况的来函收悉,谢谢。 现随函附上我们最新的小 册子,以及截止到 2010年31日止的年度财务报表。 我们正向北美市场拓 展业务,也希望能与你方开展一些业务。你们在看完小册子后,如有任何问题,我们随时乐于解答。
第六课具体询盘
敬启者: 我们的一个客户对你 们的“日光”牌无线蓝牙计算机键盘感兴趣,并要求我们就有关报价和样品事宜与你 方联系。 此地对计算机和键盘的需求很大。请报七千五百只 FK-990 号货物最低 成本加运、保费上海价,说明最早交货期和付款条件。 此外,如能寄来一份你们目 前经营的所有出口商品的清单,以便我们有需求时随时联系,则不胜感激。

《新编商务英语阅读教程》(第二版)练习参考答案

《新编商务英语阅读教程》(第二版)练习参考答案

《新编商务英语阅读教程》(第二版)练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力(率)J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分:宏观经济学与微观经济学。

宏观经济学着眼于经济全局——一幅宏观的画面。

在宏观经济学中,我们研究国家的政策目标,例如充分就业、抑制通货膨胀、经济增长等,而不考虑个人或者单个团体的利益和行为。

对宏观经济学的关注是为了从总体上认识并改善经济的运行。

微观经济学则关注宏观画面中的细节。

在微观经济学中,我们着眼于实际构成宏观经济的个人、厂商和政府机构。

我们感兴趣的是这些独立经济单位的行为。

他们的目标何在?以有限资源实现目标的途径是什么?如何对各种激励和机会做出反应?宏观经济学主要关注,例如,总消费性支出对总产出、就业及物价的影响。

很少关注消费性支出及其决定因素的实际内涵。

相反,微观经济学关注的是个体消费者具体的支出决策及其影响因素(爱好、物价水平、收入状况)。

宏、微观经济学的区别还反映在关于企业投资的讨论中。

宏观经济学中,我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。

而微观经济学中,我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。

了解宏、微观经济学的区别并非难事。

在现实社会,宏观经济的表现有赖于微观行为,而微观行为又受宏观经济表现的影响。

因此,人们只有了解了所有经济活动的参与者的行为方式及其成因,才能充分了解整个经济的运作方式。

但是,就如你会开车而不懂发动机的构造原理那样,你能观察到经济运行方式但并不能完全解开其中奥秘。

在宏观经济学中我们注意到经济这部汽车在踩油门时加速,踩刹车时减速。

这就是我们在大多数情形下所需了解的一切。

然而,汽车总有出故障的时候。

商务英语阅读 王艳 Chapter 4

商务英语阅读 王艳 Chapter 4
1. Why is Japan such an outlier?
2. Why does Japan need to embrace globalization? 3. How can Japanese firms go global?
Paragraph 1-8
1. Why is Japan such an outlier? 2. Why does Japan need to embrace globalization?
ቤተ መጻሕፍቲ ባይዱ
企业重组
外包 核心竞争力 放宽管制 私募股权投资
10. Specialization To restrict someone’s economic activities to some certain fields 专门化
Economic globalization
1. The term “economic globalization” is now being used with increasing frequency in newspapers, magazines, seminars and international conferences. 2. The basic feature is free flow of commodity, capital, technology, service, and information in the global context for optimized allocation.
3.Economic globalization is giving new impetus and providing opportunities to world economic development and meanwhile making the various economies more and more interdependent and interactive.

商务英语阅读(王艳主编)课后习题phrasetranslation重点答案

商务英语阅读(王艳主编)课后习题phrasetranslation重点答案

Unit 1Trade off 权衡各方面的利益Pull off (成功或艰苦地)完成Intellectual property 知识产权Merchandise trade 商品贸易Strategic sector 战略部门Anti-dumping duties 反倾销税Export subsidies 出口补贴Bilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Exchange rate 汇率Monetary policy 货币政策国际收支经常项目顺差 current-account surpluses 知识产权 intellectual property外资收购 foreign takeoverUnit 2Discount retailers 折扣零售商Brand equity 品牌资产价值Profit margin 盈利溢价 price premiums基线销售 baseline sales营销组合 marketing mixUnit 3Mete out 予以严惩Persuasion Principle 劝说原则Familiarity Principle 熟悉原则A sales point (产品的)卖点Potential consumer 潜在顾客广告案例 advertising case以产品为中心的广告 product-orientated advertisingUnit 4Foreign direct investment(FDI)对外直接投资Cross-holdings 相互持股Market capitalization 公司市值Outsource 外包Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体Go public 上市企业并购 mergers and acquisition 海外扩张 overseas expansion全球化战略 globalization strategy保护主义措施 protectionist measures市场准入 access to market知识产权 intellectual property right 贸易伙伴 trading partners资本投入 capital investmentUnit 6Tighten your belt 勒紧腰带,省吃俭用Translate into 转化为Volatile price 波动价格Rein in 严格控制Deflate a bubble 消除泡沫Collateral value 抵押(担保)价值Mortgage (住房)按揭贷款,抵押贷款External finance premium 外部融资溢价Subprime mortgage 次级按揭(抵押)贷款Monetary policy making 制定货币政策Credit crunch 信贷资金骤减Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格楼市暴跌 housing crush/collapse维持价格稳定 maintain price stability核心通货膨胀(率) core inflation (rate )消费者物价指数 consumer price index (CPI)资产负债表 balance sheet市场预期 market expectationsUnit 7Niche bank 专注细分市场的银行Withholding taxes 代扣所得税,预扣税款Capital market 资本市场Portfolio investment 笼统有价证券投资Extended producer liability 生产者延伸责任Investment climate 投资环境Emerging markets 新兴市场Corporate taxes 公司税Customs clearance 清关,海关放行外国直接投资 foreign direct investment(FDI)经纪公司 brokerage firm边际税率 marginal tax rate保税仓库 bonded warehouse信贷机构 credit institution财产权 property rights名义工资 nominal wageUnit 8Divestiture 公司部门或子公司的出售,清算或资产分派Portfolio 一组投资Niche 产品或服务所需的特殊领域Acquisition 收购Liquidate 清算Untapped niches 尚未被竞争者发现的市场机会Convenience stores 便利店Market segments 市场细分Premium brand 高端品牌竞争优势 competitive advantage实证研究 empirical studies核心品牌 core brand控股公司 a holding companyUnit 9To drum up 竭力争取(支持),招揽(生意等)Glut 过多供应Exodus 大批的离去Turnover 员工流失International assignment 海外任务Global recruitment 全球招聘Reward scheme 奖励机制Talent management 英才管理涨薪 pay rises职业阶梯 career ladder董事会主席 board directorUnit 10Cost-effective 有成本效益的,划算的Differerntiation 差异化Loyalty marketing 忠诚营销Customerization 产品定制Non-stop flight 直飞航班Cost and revenue projections 成本和利润计算Customer feedback 客户反馈Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换行业危机 industry crises商务舱 business class产品开发 product development地勤部门 ground services departmentUnit 11Serve up 提供Infringe on 侵犯By all accounts 如大家所说Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿Market cap 市值Dole out 少量的发放In the heyday 在鼎盛时期从无到有,白手起家 start from scratch利基市场,细分市场 niche market迫切需要 cry out for蓄意侵犯 willfully infringe on 严格控制 rein in最大的一份 lion's shareUnit 12Ahead of the curve 领衔一筹的Plow into 投入Churn out 粗制滥造Bottom line 净盈利Balance sheet 资产负债表Institutional investor 机构投资者Mutual funds 共同基金Pension fund 退休基金Intangible assets 无形资产Listed company 上市公司Case in point 例证Competitive edge 竞争优势Fuel economy 燃油经济性,节油Market capitalization 总市值Renewable resources 可再生资源Utility company 公共事业公司替代能源 alternative resources 新兴市场 emerging market。

商务英语( 第二版 )课文翻译

商务英语( 第二版 )课文翻译

高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了,它贴在鞋子上、玩具上、服装上,以及为跨国公司制造的其他商品上,世界各地到处可见。

现在真正新鲜的是以中国品牌出售的中国制造的商品。

目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌;其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。

但是正在海外市场上试水的各大先锋公司,很有可能把事情做大。

一些人认为,在创业精神饱满的本地管理层的协助下,或者在一些想在其产品系列里添加新产品的外国公司的协助下,中国商品在极具竞争力的价格的基础上,若把卖点放在产品质量和异国情调上,那末10 年之内,中国品牌将一个一个地走向全球。

总部在香港的广告公司中国精信(Grey China)的执行董事陈一木丹(Viveca Chan)说:“如果世界上只有一个国家具备创立全球品牌的潜力,那么这个国家就是中国。

”短期之内,中国商品最有希望打入国际市场的当属中草药和特色食品,当然也包括那些体现中国浪漫并具有异国情调的产品,例如化妆品、时装和音乐作品。

中国总部设在上海的泰勒·娜尔森·索福瑞(Taylor Nelson Sofres)市场调研公司的中国区总经理Kevin Tan 说:“与中国相联系的神秘色彩还有许多。

化妆品是种靠形象推销的产品,假如你要做化妆品,你会一下子就发现,中国化妆品来头不小。

”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌,也包括家用电器等具有品牌潜力的产品,它们都能以竞争性的价格提供高品质的产品。

这些中国品牌中的一部分,最终将会通过合资、兼并和收购的途径走向国际市场。

而对于合资双方中的外国投资者来说,这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体,同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。

整个20 世纪90 年代,“中国品牌”这个概念一直在发育着,而目前在国内受到的重视更大了。

商务英语口译王艳答案

商务英语口译王艳答案

商务英语口译王艳答案【篇一:商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy萧条的经济full employment 充分就业trade deficit 贸易赤字in-depth analysis深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化 product differentiation 产品差别trade surplus 贸易盈余determinative factor决定性因素chapter2consumer-goods消费品 discount retailers折扣零售商 brand equity品牌资产价值advertising budget 广告预算real-time sales data 实时销售数据sales promotion 促销profit margin盈利scanner data 扫描数据chapter3privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难chapter4mobility of people 人口流动supplier networks 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术 complementary economies 互补经济体anti-japanese sentiment 反日情绪foreign affiliates外方合伙人,外国附属公司go public 上市二、汉翻英chapter1经济双赢economic win-win关税壁垒tariff barrier收入不平等 wage inequality劳动生产率labor productivity解雇工人lay off works 生产要素factor of production双边协议bilateral deal 回归分析regression analysis市场准入market access 世界经济复苏world economic recoverychapter2价格溢价price premium 基线销售base-line sales减价price reductions广告支出advertising spending营销组合marketing mix 销量溢价quantity premium产品数量(种类)product-line variety美元分配allocation of dollarschapter3日常生活 daily life广告活动advertising campaigns物理特征physical characteristic 视觉想象visual imagination 国内媒体national media 销售增长sales increase销售渠道distribution system 产品到导向型的广告product-orientated advertisingchapter4企业并购mergersand acquisition 海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures 市场准入access of market知识产权intellectual property right 贸易伙伴trading partners三、完形填空chapter 17.revival 8.emergingchapter 21.blame2.damaged6.arm7.boostschapter 31.sincere2.privileged6.resort7.insteadchapter 41.ambivalent2.integration6.shortage7.options11.craft资本投入capital investment 3.deficit4.budget5.expanding 6.recovery 9.innovation10.property 3.short-term 4.building 5.profiability 8.orientation 9.moreover10.lowering 3.led4.constitutes5.intellectual 8.reduce 9.clients 10.divert3.hindered4.from5.by 8.acquisitions 9.strategy10.alliance【篇二:商务英语口译教学大纲】文摘:商务英语口译王艳答案)程教学大纲一、课程基本信息1.课程名称:商务英语口译课程英文名称:business english interpretation 2.授课专业:外语系3.学时/学分:34学时/2学分4.开课学期:第七学期5.面向对象:本科大四学生二、课程性质与任务课程性质:专业选修课程。

商务英语阅读(王艳主编)课后习题phrasetranslation重点答案

商务英语阅读(王艳主编)课后习题phrasetranslation重点答案

Unit 1Trade off 权衡各方面的利益Pull off (成功或艰苦地)完成Intellectual property 知识产权Merchandise trade 商品贸易Strategic sector 战略部门Anti-dumping duties 反倾销税Export subsidies 出口补贴Bilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Exchange rate 汇率Monetary policy 货币政策国际收支经常项目顺差current-account surpluses知识产权intellectual property外资收购foreign takeoverUnit 2Discount retailers 折扣零售商Brand equity 品牌资产价值Profit margin 盈利溢价price premiums基线销售baseline sales营销组合marketing mixUnit 3Mete out 予以严惩Persuasion Principle 劝说原则Familiarity Principle 熟悉原则A sales point (产品的)卖点Potential consumer 潜在顾客广告案例advertising case以产品为中心的广告product-orientated advertising Unit 4Foreign direct investment(FDI)对外直接投资Cross-holdings 相互持股Market capitalization 公司市值Outsource 外包Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体Go public 上市企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investmentUnit 6Tighten your belt 勒紧腰带,省吃俭用Translate into 转化为Volatile price 波动价格Rein in 严格控制Deflate a bubble 消除泡沫Collateral value 抵押(担保)价值Mortgage (住房)按揭贷款,抵押贷款External finance premium 外部融资溢价Subprime mortgage 次级按揭(抵押)贷款Monetary policy making 制定货币政策Credit crunch 信贷资金骤减Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格楼市暴跌housing crush/collapse维持价格稳定maintain price stability核心通货膨胀(率)core inflation (rate )消费者物价指数consumer price index (CPI)资产负债表balance sheet市场预期market expectationsUnit 7Niche bank 专注细分市场的银行Withholding taxes 代扣所得税,预扣税款Capital market 资本市场Portfolio investment 笼统有价证券投资Extended producer liability 生产者延伸责任Investment climate 投资环境Emerging markets 新兴市场Corporate taxes 公司税Customs clearance 清关,海关放行外国直接投资foreign direct investment(FDI)经纪公司brokerage firm边际税率marginal tax rate保税仓库bonded warehouse信贷机构credit institution财产权property rights名义工资nominal wageUnit 8Divestiture 公司部门或子公司的出售,清算或资产分派Portfolio 一组投资Niche 产品或服务所需的特殊领域Acquisition 收购Liquidate 清算Untapped niches 尚未被竞争者发现的市场机会Convenience stores 便利店Market segments 市场细分Premium brand 高端品牌竞争优势competitive advantage实证研究empirical studies核心品牌core brand控股公司 a holding companyUnit 9To drum up 竭力争取(支持),招揽(生意等)Glut 过多供应Exodus 大批的离去Turnover 员工流失International assignment 海外任务Global recruitment 全球招聘Reward scheme 奖励机制Talent management 英才管理涨薪pay rises职业阶梯career ladder董事会主席board directorUnit 10Cost-effective 有成本效益的,划算的Differerntiation 差异化Loyalty marketing 忠诚营销Customerization 产品定制Non-stop flight 直飞航班Cost and revenue projections 成本和利润计算Customer feedback 客户反馈Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换行业危机industry crises商务舱business class产品开发product development地勤部门ground services department Unit 11Serve up 提供Infringe on 侵犯By all accounts 如大家所说Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿Market cap 市值Dole out 少量的发放In the heyday 在鼎盛时期从无到有,白手起家start from scratch利基市场,细分市场niche market迫切需要cry out for蓄意侵犯willfully infringe on严格控制rein in最大的一份lion's shareUnit 12Ahead of the curve 领衔一筹的Plow into 投入Churn out 粗制滥造Bottom line 净盈利Balance sheet 资产负债表Institutional investor 机构投资者Mutual funds 共同基金Pension fund 退休基金Intangible assets 无形资产Listed company 上市公司Case in point 例证Competitive edge 竞争优势Fuel economy 燃油经济性,节油Market capitalization 总市值Renewable resources 可再生资源Utility company 公共事业公司替代能源alternative resources新兴市场emerging market。

商务英语阅读(第二版),王艳主编 (7)

商务英语阅读(第二版),王艳主编 (7)

Political-Legal Environment
The political environment includes regulatory burden and red tape, taxes, levels of political corruption, public works services, labor market regulation, policy predictability, property rights, contract enforcement, regulations controlling startup and bankruptcy, competition law, and entry to finance and infrastructure markets.
Sociocultural Environment A nation’s culture includes the shared knowledge,
beliefs, and values, as well as the common modes of behavior and ways of thinking, among members of a society. Cultural factors can be more perplexing than political and economic factors when working or living in a foreign country. Culture is intangible, pervasive, and difficult for outsiders to learn. One way a business can comprehend local cultures and deal with them effectively is to understand differences in social values.

跨境电商实用英语(第2版)王琼课后习题含答案译文(2021修订版)

跨境电商实用英语(第2版)王琼课后习题含答案译文(2021修订版)

Part Two:Passage ReadingTaskl1. Cross-border C2C (Consumer-to-Consumer) refers to the international business activity of individual sellers in different customs areas, selling products or services to individual buyers through third-party e-commerce platform.2. Cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce3. Let the third-party integrated service platform deal with logistics, customs clearance &commodity inspection and so on, so as to complete the entire Cross-border E-commerce process.Task 21. clearance 5. margin2.refer to3. settlement4. retail6.manufacturer7. divide intomodityTask 31. Please advise the date of shipment as soon as possible.~In terms of quantity; production grew faster than ever before:In terms of science,it’s difficult to explain it.3. When can I get the record of customs clearance?4. You'll probably be able to buy supplemental insurance at an extra cost.5. The complementary of economic structure provides a broad space for tradecooperation.6. The group plans to concentrate on six core businesses.Passage Translation跨境电商的概念及特征跨境电商,是指分属于不同国家的交易主体,通过电子商务手段将传统进出口 贸易中的展示、洽谈和成交环节电子化,并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。

商务英语口译第二版王艳参考答案

商务英语口译第二版王艳参考答案

商务英语口译第二版王艳参考答案1、The children ______ visiting the museum. [单选题] *A. look overB. look forward to(正确答案)C. look forD. look after2、53.On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A.something else(正确答案)B.else somethingC.everything elseD.else everything3、Chinese people spend _____ money on travelling today as they did ten years ago. [单选题] *A. more than twiceB. as twice muchC. twice as much(正确答案)D. twice more than4、14.He is cutting the apple ________ a knife. [单选题] *A.inB.toC.with(正确答案)D.by5、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where6、There is a bank ______ the street. [单选题] *A. on the end ofB. in the end ofC. at the end of(正确答案)D. by the end of7、My brother is _______ actor. He works very hard. [单选题] *A. aB. an(正确答案)C. theD. one8、--Do you have a _______?--Yes, I _______ at a clothes store. [单选题] *A. work; workB. work; jobC. job; jobD. job; work(正确答案)9、The early Americans wanted the King to respect their rights. [单选题] *A. 统治B. 满足C. 尊重(正确答案)D. 知道10、98.There is a post office ______ the fruit shop and the hospital. [单选题] * A.atB.withC.between(正确答案)D.among11、He used to get up at six in the morning,()? [单选题] *A. used heB. did heC. didnt he (正确答案)D. should he12、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however13、—______ is the concert ticket?—It’s only 160 yuan.()[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long14、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)15、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)16、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地17、The secretary was asked to_____of the waste paper on the desk. [单选题] *A.disappearB.dispose(正确答案)C.declareD.got rid18、We are living in an age()many things are done by computer. [单选题] *A. thatB. whichC. whyD. when(正确答案)19、10.﹣Could you please sweep the floor?I’m going to cook dinner.﹣__________.I’ll do it at once,Mom.[单选题] *A.I’m afraid notB.You’re kiddingC.It’s a shameD.My pleasure(正确答案)20、Modern plastics can()very high and very low temperatures. [单选题] *A. stand(正确答案)B. sustainC. carryD. support21、This pair of shoes only _______ me 10 yuan. [单选题] *A. spentB. tookC. paidD. cost(正确答案)22、Sometimes only()10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as23、49.________ is the price of the product? [单选题] *A.HowB.How muchC.What(正确答案)D.How many24、There _______ some milk in the glass. [单选题] *A. is(正确答案)B. areC. haveD. has25、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting26、—______ do you play basketball?—Twice a week.()[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long27、29.There is a book in your left hand. What’s in your ___________ hand? [单选题] * A.the othersB.other (正确答案)C.anotherD.others28、The language school started a new()to help young learners with reading and writing. [单选题] *A. course(正确答案)B. designC. eventD. progress29、Miss Smith is a friend of _____. [单选题] *A. Jack’s sister’s(正确答案)B. Jack’s sisterC. Jack sister’sD. Jack sister30、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on。

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业机会。

4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创建了国际商会国际仲裁法庭。

商务英语阅读-第二版-王艳-习题答案之-句子翻译

商务英语阅读-第二版-王艳-习题答案之-句子翻译

Chapter 11.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。

The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2.墨西哥和美国之间的争执不会有任何作用,并可能导致北美自由贸易协定中关税解除的中断。

The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3.在召开部长级会议之前,将举行一次经济合作商业论坛,重点探讨如何减小全球经济失衡的纠正对中国的冲击。

An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4.只有少数美国人将此问题归咎于这些明显的因素,即美元贬值或经济周期。

Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5.最新的科学研究揭示了这样的事实,即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治本钱。

Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。

商务英语阅读(第二版)王艳主编Chapter_1

商务英语阅读(第二版)王艳主编Chapter_1
The reduction of barriers to international business expand the firm’s strategic options.
Sourcing and manufacturing of goods Pricing strategies & anti-dumping
这一监控体系最终将取代美国政府对古巴雪 茄进口的上限。
墨西哥和美国之间的争执不会有任何作用, 并可能导致北美自由贸易协定中关税解除的 中断。
在召开部长级会议之前,将举行一次经济合 作商业论坛,重点探讨如何减小全球经济失 衡的纠正对中国的冲击。
只有少数美国人将此问题归咎于这些明显的
因素,即美元贬值或经济周期。
Trade and investment agreements are creating a global legal system.
Governments seek to capture trade and investment flows and the economic benefits of participating in globalization by becoming members of trade agreements.
Give the English equivalents to the following Chinese terms.
关税壁垒 _____________ 劳动生产率 _____________ 生产要素 _____________ 回归分析 _____________ 世界经济复苏 _____________
According to the text, what revitalized trade policy may lead to a stronger U.S. economy?

《商务英语阅读》(王关富编)(第二版)参考译文

《商务英语阅读》(王关富编)(第二版)参考译文

Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体(economy),由于它通常是唯一敢于打破经济教科书中每一条例的经济体。

事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它宏观调控的能力(its capacity for macro-economic control)。

为什么中国市场经济体系奏效?(market economic system)目前,欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定(regulations),走向宏观调控。

但问题更加紧迫(the question has a new urgency)。

中国看上去最能驾驭(navigate)七十年内最糟的经济滑坡(downturn)。

在危机中,中国官员既能吸取像西方同行(counterparts)的传统市场工具,也能吸取中国市场经济体系的积累经验(arsenal)。

去年早期,由于房地产市场(housing market)过热,中国官员仅命令银行削减房贷(cut back on housing loans),然后随着房屋销售量下降(fall),他们提供类似更低的房屋购置税(lower taxes on home purchases)。

最近几周,他们展开类似西方的经济救援行动(launch economic rescue efforts),其中包括价值6000亿的大计划以增加政府开支和大幅利率削减(ramp up government spending)(big interests cuts)。

但同时,他们也发布在西方国家眼里是不合理的干涉的命令,例如,上周中国官员召集包括钢铁建筑等行业的国有行业并购(buy up)国内外新资产(at home and abroad)以积极(actively)发挥在经济中的作用。

曾把中国宏观调控视为不成熟经济的弊病(immature economy),现在是稳定的保障(bulwark of stability)。

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、英译汉Chapter1sluggish economy 萧条的经济 trade deficit贸易赤字industrialized countries 工业化国家 international specialization 国际专业化trade surplus 贸易盈余 full employment充分就业 in-depth analysis 深入的分析free-trade agreement 自由贸易协定 product differentiation 产品差别 determinative factor 决定性因素Chapter2consumer-goods 消费品 brand equity 品牌资产价值 real-time sales data 实时销售数据 profit margin 盈利 discount retailers 折扣零售商advertising budget 广告预算 sales promotion 促销 scanner data 扫描数据Chapter3privileged minoritymarketing research a sales point 卖点potential consumer 潜在顾客 gasstation 加油站 professional competence 专业技能 product design 产品设计 business disaster 商业灾难Chapter4supplier networks 供应商网络 specialist manufacturing technology 特殊制造技术 anti-Japanese sentiment 反日情绪foreign affiliates 外方合伙人,外国附属公司go public 上市keep a weather eye on... 对 随时留意/小心提防 international subsidiaries 国外子公司 take a wait-and-see approach 持观望态度 performance measures 业绩评定指标 /方法Chapter6explicit inflation target 明确公开的通货膨胀指标 /目标 volatile prices 波动的价格 monetary policymaking 制定货币政策 consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭紙押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失 /弊大于利Chapter7Competitive edge竞争优势Convertibility of profit 收益的可兑换性享有特权的少数人市场调查 mobility of people 人口流动 standardized items 标准零配件 complementary economies 互补经济体Chapter5publicly traded companies 上市公司 accounting firms 会计师事务所 cost efficient 经济划算的 reconciliation reports ( 财务)调整报告Breach of contract 违反合同Financial instruments 金融工具Chapter10Biometric technology 生物技术Cost and revenue projections 成本和利润计算 Front-line workers 一线工作人员Substantial salary cuts 大幅度减薪Chapter11by virtue of 由于 crush to bits 溃不成军 dole out 少量的发放 grapple with 尽力克服 in the heyday 在鼎盛时期 most of all 尤其是take pains to尽力设法,煞费苦心to the tune of 共计,达……之多 scare the wits out of 极度惊吓,吓得魂不附体serve up提供Chapter12Case in point 有针对性的例证 Competitive edge 竞争优势 Flat-footed笨手笨脚的 Fuel economy 燃油经济性,节油 Market capitalization 总市值 Polish the image 粉饰形象 Profit-obsessed关注利润的 Renewable resources 可再生资源 Strike a balance达到平衡,取得平衡Utility company公共事业公司、汉译英Chapter1关税壁垒 tariff barrier 劳动生产率 labor productivity生产要素 factor of production 回归分析 regression analysis 世界经济复苏 world economic recoveryCurrency conversions 货币转换 Cost-benefit analysis 成本效益分析 A vested interest既得利益Financial hedges Record-high In its infancy金融避险 破纪录的高点 初期阶段Chapter8the company 's vision of the future 公司未来愿景 leverage resources 利用资源 untapped niches 尚未被竞争者发现的市场机会 market segments 细分市场cost reduction 削减成本a portfolio of businesses 投资多样化 convenience stores 便利店 premium brand 高端品啤Chapter9Public awareness 公众认识 International assignment 海外任务 Economic downturn 经济萧条 Reward scheme 奖励机制Regulatory changes 政策变动 Global recruitment 全球招聘 Advisory service 咨询服务 Talent management 英才管理Adaptive ability 适应能力 Non-stop flight 直达航班 Customer feedback 客户反馈 Job rotation 岗位轮换经济双赢 economic win-win 收入不平等 wage inequality 解雇工人 lay off works 双边协议bilateral deal 市场准入 market accessChapter2价格溢价price premium 减价price reductions营销组合marketing mix 产品数量(种类) product-line varietyChapter3日常生活daily life物理特征physical characteristic 国内媒体national media销售渠道distribution systemChapter4企业并购mergers and acquisition 全球化战略globalization strategy 市场准入access of market贸易伙伴trading partners基线销售base-line sales 广告支出advertising spending 销量溢价quantity premium美元分配allocation of dollars广告活动advertising campaigns视觉想象visual imagination 销售增长sales increase海外扩张overseas expansion 保护主义措施protectionist measures 知识产权intellectual property right 资本投入capital investmentChapter5通用/ 公认会计准则generally accepted accounting principles 收益确认revenue recognition 损益表/ 收益表income statement 每股收益earnings per share常务/ 执行董事managing director信用评级机构credit-rating agencies财务管理人员/ 主管finance chiefs/ executives 机构投资者/ 投资机构institutional investorsChapter6 ?楼市暴跌?维持价格稳定?核心通货嘭胀率?消费者物价指数?资产负债表?预除负面影响?政策框架?市场预期housing crush/ collapse maintain price stability core inflation rate consumer price index (CPI) balance sheet forestall the adverse effects policy framework market expectationsChapter7新兴市场金融危机民间暴乱股票价格emerging marketsfinancial meltdowncivil disturbanceshare prices产品到导向型的广告product-orientated advertisingrisk premium political spin level the play field have a stake in data-mining game theory Chapter8实施战略 execute strategy 竞争优势 competitiveadvantage 实证研究 empirical studies 核心品牌 core brand 分销系统 distribution system 控股公司a holding company 文化冲突 culture clashes 股东财富 shareholders wealthChapter9员工离职 staff turnover 涨薪 pay rises安然丑闻 the Enron scandal 甄别程序 selection praedure 新员工raw recruits 职业阶梯 career ladder 董事会主席 board director 公司结构 organizational structureChapter10连续创新者 a serial innovator 行业危机 industry crises 商务舱 business class 高级管理层 senior management 产品开发 product development 同伴压力 peer pressure地勤部门 ground services department恐怖袭击 terrorist attackChapter11从无到有,白手起家 点击欺诈 利基市场,细分市场 迫切需要 如大家所说 消灭,彻底摧毁风险溢价 政治周旋 平衡竞争环境 利害关系 数据采集 博弈论from scratch click fraud niche market cry out for by all accounts wipe out蓄意侵犯willfully infringe on严格控制,严加管束rein in赚钱pull in最大的一份lion 's shareChapter12操纵价格price manipulation/manipulation of price 成形,初具规模take shape粗制滥造churn out客户忠诚度customer loyalty全力应付,努力克服wrestle with全球水资源匮乏global water scarcity替代能源alternative resources温室气体排放greenhouse gas emission新兴市场emerging market致力于commit oneself to。

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