苹果公司的历史发展[英文]

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苹果公司发展史.

• 2003年，推出第三代iPod音乐播放器，可同时支持Mac和 Windows，并取消Firewire连接埠的设计。 • 2004年，斯蒂夫· 乔布斯被诊断出胰腺癌，苹果股价重挫。 • 2004年，推出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click Wheel”操控设计。此后还推苹果iphone手机(6张)出搭载彩色显示屏的iPod Video。 • 2004年，推出迷你版iPod mini数码音乐播放器，其金属外壳与其他机种歧异性极大。 • 2005年，斯蒂夫· 乔布斯宣布下一年度的电脑将采用英特尔处理器。 • 2005年，推出第五代iPod播放器。 • 2005年，推出第二代iPod mini 迷你数码音乐播放器与iPod shuffle，其无显示屏设计引起部分使用者不满。
个人生平---苹果诞生
• 1955年2月24日，史蒂夫· 乔布 • 斯出生在美国旧金山。刚刚出生，就被在美国旧金山一家餐馆打工的父亲与潇洒派的酒吧管理员的母亲遗弃了。幸运的是，一对好心的夫妻收留了他。虽然是养子，但养父母却对他很好，如同亲子。学生时代的乔布斯聪明、顽皮，肆无忌惮，常常喜欢别出心裁地搞出一些令人啼笑皆非的恶作剧。不过，他的学习成绩倒是十分出众。当时，乔布斯就生活在后来著名的“硅谷”附近，邻居都是“硅谷”元老——惠普公司的职员。在这些人的影响下，乔布斯从小就很迷恋电子学。一个惠普的工程师看他如此痴迷，就推荐他参加惠普公司的“发现者俱乐部”。这是个专门为年轻工程师举办的聚会，每星期二晚上在公司的餐厅中举行。就在一次聚会中，乔布斯第一次见到了电脑，他开始对计算机有了一个朦胧的认识。在上初中时（1976年），乔布斯在一次同学聚会上，与斯蒂夫· 沃兹尼亚克（Steve Wozniak）见面，两人一见如故。

苹果发展史英文展示

MacOSX
iPad
History of "2003"
iPad MiNi
History of "2004-2006"
iPad MiNi
History of "2007-2009"
iPhone
History of "2010"
iPad
History of "2011"
A wise words of Jobs
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. that you would kII)
History of "1980-1983"
Apple Lisa
History of "1984"
Apple Macintosh
History of "1985-1986"
Apple lays off 1200 employees. Stephen Jobs officially resigns as chairman of Apple. Apple sues Steve Jobs. Apple drops suit against Jobs & he founded NeXT. Inc.
Timeline of the Apple Inc.

苹果公司英文介绍

Human Resources Management
To manage its products and marketing, Apple Computer had five product divisions responsible for the development, evaluation and manufacture of computer systems, software, and peripheraldevices (e.g., Macintosh). It also had four product support divisions which handled marketing, distribution and post-sale product support (e.g. North American Sales Division). In addition, there were a number of administrative departments in charge of overseeing Apple’s day-to-day corporate activities (e.g., the Finance Department). To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company.
Internet Software &Services

苹果公司英文介绍

APPLE
company
disigned by ：######
Introduction
Apple Inc. is an American multinational
corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2011, Apple has 364 retail stores in thirteen countries,and an online store. As of September 24, 2011, the company had 60,400 permanent full-time employees and Fortune magazine namedemployees Apple the most 2,900 temporary full-time worldwide. admired company in the United States in 2008.

Logos
The original logo with Isaac Newton under an apple tree
The rainbow "bitten" logo, used from late 1976 to 1998
The monochrome logo, used since 1998
2007–2011: iPhone, iPod Touch and iPad

History
In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.

Apple公司PPT展示

d classic
超薄、大屏幕、160G大容量、360小时的超长播放 RMB1998
iPod touch
• 非凡的娱乐装置
• 非凡的口袋型电脑
• 非凡的 iPod
iPod 配件
Macpro Macbook iMac
Macpro Macbook iMac广告，请用“幻灯片放映模式”观看。
Apple’s企业文化
• 推崇精英人才战略-乔布斯就相信由顶尖人才所组成的一个小团队能够运转巨大的轮盘，仅仅是拥有较少的这样的顶尖团队就够了他花费大量精力和时间打电话，用于寻找那些他耳闻过的最优秀人员、以及那些他认为对于苹果各个职位最适合的人选
为了方便复制和传播，于是就有了今天的这个被咬掉一口的苹果图案，寓意是这个苹果就是近400年前落在牛顿头顶上的那一个，令人产生联想和好奇。
2003年，苹果进行了标识更换，将原有的彩色苹果换成了一个半透明的、泛着金属光泽的银灰色LOGO。新的标识显得更为立体、时尚和酷。
Apple大事记
1、一个电子学骇客 2、设计个人PC ,配件价格过高，持币待购 3、如愿以偿，展示产品 4、组建苹果，显露才华
苹果的LOGO变迁
最初的LOGO只用了很短时间，是牛顿坐在苹果树下读书的一个图案，上下有飘带缠绕，写着 Apple Computer Co.字样，外框使用了英国诗人William Wordsworth 的短诗。
差异化的“服务”
· 镭射镌刻商标服务
· 翻新机
· Apple教育优惠计划
· Apple教学
差异化的“定位”
• 青年人
• 高科技消费
• 前卫、个性 • 认同感
三、情感共鸣、人性化

Apple公司英文简介

The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface.
apple公司英文简介 appleinc appleinc americanmultinational marketsconsumer electronics, computer software, personalcomputers. company?sbest-known hardware( productsinclude macintoshline applesoftware includes macos operatingsystem; safariinternet browser; mobileoperating system. august2010, companyoperates 301 retail stores tencountries,4 onlinestore where hardware softwareproducts may2010, apple largestcompanies mostvaluable technology company world,having surpassed( briefhistory appleinc. 1976-1980:theearly years stevejobs, steve wozniak, ronaldwayne, personalcomputer. werehand-built firstshown homebrewcomputer club. cpu,ram, basictextual-video chips)—less than what todayconsidered completepersonal computer. computerwent july1976 $666.66($2,572 2011dollars, adjusted( stevejobs began working applelisa 1982he pushedfrom lisateam due tookover jef raskin's low-cost-computer project, warbroke out between lisa's "corporate shirts" jobs'"pirates" over which product would ship first saveapple. lisa won firstpersonal compu

苹果公司简介

苹果公司简介苹果公司简介苹果公司，全称为苹果计算机公司（Apple Inc.），是一家总部位于美国加利福尼亚州库比蒂诺的跨国科技公司。

该公司成立于1976年，由史蒂夫·乔布斯（Steve Jobs）、史蒂夫·沃兹尼亚克（Steve Wozniak）和罗纳德·韦恩（Ronald Wayne）三人共同创立。

苹果公司的产品主要包括计算机、手机、平板电脑、音乐播放器、智能手表、电视机等多种电子产品，其代表产品有iPhone、iPad、Mac电脑、AirPods等。

苹果公司成立之初，主要生产并销售个人电脑。

1984年，苹果推出了著名的Macintosh电脑，开创了图形用户界面（GUI）的先河，成为了个人电脑历史上重要的里程碑。

随着技术的不断进步，苹果公司在硬件和软件方面都取得了巨大的进展，这也使得其不断拓展产品线和市场。

在手机市场方面，苹果公司于2007年推出了首款iPhone手机，引领了智能手机市场的潮流。

iPhone将传统的手机与计算机相结合，在市场上迅速获得了巨大成功。

同时，苹果公司也逐渐将其软件和服务向多个领域拓展，如iTunes、iCloud、Apple Pay等。

除了产品和服务，苹果公司也因其卓越的设计和品牌形象而备受推崇。

苹果公司的产品设计风格简约、美观，同时注重人性化和易用性，这也是其成为设计公司的重要原因之一。

此外，苹果公司的品牌形象也十分独特，借助爱好者和追随者的力量，苹果公司成为了一种文化符号，代表着品质、创新和梦想。

苹果公司的运营模式和管理哲学也备受关注。

苹果公司有一种名为“苹果式”的管理风格，注重团队合作、创新和实践。

激发员工的潜力和激情是苹果公司成功的关键之一。

苹果公司将革命性的技术与高品质的产品相结合，使得其保持了在电子产品市场中的领先地位。

尽管苹果公司在市场上取得了如此之大的成功，但其也面临着压力和挑战。

随着技术的不断变化，苹果公司需要不断地推出对市场有吸引力的产品，以保持其市场竞争力。

苹果公司发展史

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• • • • • • • •
2005年九月，推出iPod nano 超薄数码音乐播放器，采用彩色显示器。 2006年，斯蒂夫· 乔布斯发表了第一部使用英特尔处理器的台式电脑和笔记本电脑分别为iMac和MacBook Pro。 2006年，推出第六代iPod数码音乐播放器，称为 "iPod classic"。 2006年，推出第二代iPod nano 数码音乐播放器，采用和iPod mini相同之铝壳设计。 2006年，推出第二代iPod shuffle数码音苹果ipad(8 张)乐播放器，其外型变为类似一个夹子，体积更加小巧。 2007年，推出第三代iPod nano超薄数码音乐播放器，外型由细长转为宽扁。 2007年，斯蒂夫· 乔布斯在Mac World上发布了 iPhone与iPod touch。 2008年，斯蒂夫· 乔布斯在Mac World上从黄色信封中取出了MacBook Air，这是当时最薄的笔记本电脑。 2008年，斯蒂夫· 乔布斯在Mac World上发布了iPod nano 第四代和iPod touch第二代。
苹果公司发展史
乔布斯的天下
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• • • • • • • • • • • • •
• •
1977年1月，苹果公司正式注册成立。 198 苹果imac电脑(20张)0年12月12日，股票在华尔街上市。 1983年，乔布斯着力研究新个人电脑。 1984年，第一台Mac机面市 1985年，被Sculley扫地出门创办NeXT 1986年，乔布斯收购Pixar 1989年，NeXT公司失败 1993年，乔布斯关闭NeXT的硬件部分； 1995年，《玩具总动员》上映一举成名。 1996年，苹果收购NeXT乔布斯担任顾问 1997年，乔布斯再次成为苹果CEO 1998年，iMac成为美国最畅销个人电脑 1999年，苹果推出iBook、G4和iMacDV 2000年，苹果公司再次出现季度亏损，分额下降，股价大跌 2001年，平面式的iMac推出，取代已问世三年的iMac。 2002年，推出第二代iPod播放器，使用了称为“Touch wheel”的触摸式感应操控方式。

苹果公司全方位介绍英文

Introduction of Apple Inc.1. Company profileApple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.2. Current products2.1 iPadOn January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore,contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.2.2 iPodThe current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod TouchOn October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.•iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.•iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer,and a new multi-touch interface that replaced the traditional iPod click wheel.•iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.•iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GBmodels. The latest generation features the Apple A4 processor, a RetinaDisplay, and dual cameras on the front and back. The back camera allows forHD video recording at 720p.2.3 iPhoneOn October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.2.4 Apple TVAt the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.3. MarketingApple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism “something that was stumbled upon”. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue “Cube” store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.John Sculley told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.”Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.3.1 NameAccording to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”.3.2 LogosThe original logo with Isaac Newton under an apple treeThe rainbow “bitten” logo, used from late 1976 to 1998The monochrome logo, used since 1998Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.Almost immediately, though, this was replaced by Rob Janoff's “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten”logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived tomake the logo more accessible, and to represent the fact the Apple II could generate graphics in color.This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.3.3 SlogansApple's first slogan, “Byte into an Apple”, was coined in the late 1970s. From 1997–2002, Apple used the slogan “Think Different”in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, “iThink, therefore iMac”was used in 1998 to promote the iMac, and “Say hello to iPhone” has been used in iPhone advertisements. “Hello”was also used to introduce the original Macintosh, Newton, iMac (“hello (again)”), and iPod.3.4 AdvertisingSince the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's “1234”song in its ad campaign. Later, Apple used the song “New Soul“ by French-Israeli singer-songwriter Yael Naïm to promote the MacBook Air.The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.4. Corporate affairsDuring the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport,Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.Ever since the first Apple Store opened, Apple has sold third party accessories. For instance, at one point Nikon and Canon digital cameras were sold inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.After the launch of the iBookstore, Apple stopped selling physical books, both online and at the Apple Retail Stores.4.1 HeadquartersApple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.Apple created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg and the British Virgin Islands to cut the taxes it pays around the world. According to the New York Times, Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. The new campus building will be designed by Norman Foster.On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circular building (with a caféfor 3,000 sitting people integrated) surrounded byextensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).4.2 Corporate cultureApple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the “1984”TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, and Steve Wozniak.Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement. Another presents the image of Jobs “wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'”.At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the fouryears 2007–2010. The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders “believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products”.4.3 FinanceIn its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues (increased significantly from $65 billion in 2010) and nearly $82 billion in cash reserves. Apple achieved these results while losing market share in certain product categories.On March 19, 2012, Apple announced plans for a $2.65 per share dividend beginning in fourth quarter of 2012, per approval by their board of directors.On August 20, 2012 Apple closed at a record share price of $665.15. With 936,596,000 outstanding shares (as of June 30, 2012), it had a market capitalization of $622.98 billion. This is the highest nominal market capitalization ever reached by a publicly traded company and surpasses a record set by Microsoft in 1999.。

苹果公司发展历史英文版

• Mac released in 1984 was flop. • Jobs was forced to leave Apple since he and Scully have different vision of Apple's future.
Back to Apple
• He built the best new computer ---NEXT. • In 1997,Jobs returned to Apple after Apple buy the NEXT technology.
an ipod+a phone+internet communicate =iphone
Ipad
• You can see a whole page in front of you. • The acceptance of ipad has been one of the fastest consumer technology product in the history of mankind.
Quห้องสมุดไป่ตู้stion: Why “Apple”?
• On April 1, 1976, Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer after taking out a $250,000 loan. • Steve Jobs named the company Apple Computer.
1 COMPANY PROFILE
• Steve Jobs
Apple Ⅰ
used TV as a display
Apple Ⅱ
1.Recognized as

apple苹果公司简史

1981年，苹果公司开始研发 Macintosh。
1984年，1月24日， Macintosh 正式问世。开创了图形界面的先河！
1987年， Mac II 问世，成为苹果家族中重要的一员。
1990年，十月十五日, MacLC & Macintosh Classic 问世，同时发布的System 7 和QuickTime 也意味着多媒体时代的到来。
一张图片胜过千言万语。这样的透明笔记本电脑是不是神奇到家了?
• 2008 年，史帝夫·賈伯斯發布了新設計的MacBook和 MacBook Pro，以及全新的24英寸Apple LED Cinema Display。 • 2009 年，蘋果負責全球營銷的高級副總裁菲利普·席勒在 MacWorld2009 大會上發布了重新設計的17英寸螢幕的 MacBook Pro筆記本電腦。 • 2009 年，3月3日推出升級版的iMac，但外形並未改變，其使用了NVIDIA公司新款顯示卡，並小幅度降低了iMac 價格,同時升級更新的包括Mac mini和Mac Pro。 • 2009 年，3月11日推出新款iPod shuffle，這是第一款可以語音發音的數碼音樂播放器，體積更加小巧，幾乎是上代的一半大小，由於部分操作鍵轉至耳機線纜上，所以暫時不支持第三方耳機，而且必須配合8.1版本或更新版本的iTunes使用。
精彩Logo欣赏欣赏：精彩欣赏
为什么苹果被咬了一口？为什么苹果被咬了一口？
每一个见到苹果徽标的人都会禁不住问：为什么苹果被咬了一口？这或许正是当初设计苹果徽标的人恰恰所希望达到的效果。 ① 鲜艳的色彩，给人以活力和朝气； ② 咬掉的缺口唤起人们的好奇、疑问；想知道苹果的滋味就要亲口尝一尝，对吗？ ③ 英文的咬字（bite）与计算机的基本运算单位字节（Byte）同音；

apple公司英文简介_apple公司的英文介绍

apple公司英文简介_apple公司的英文介绍Is Apple (Apple Inc.)The United StatesA high-tech company.bySteve jobs、Steve wozniakAnd Wayne (Ron Wayne) and others founded on April 1, 1976, and named the United States Apple (Apple Computer Inc.), on January 9, 2021, changed its name to Apple headquarters is located inThe state of Californiathecupertino。

Apple's ipo listing on December 12, 1980, 2021, hit a record $623.5billion in market value, as of June 2021, the company has become the world for three consecutive yearsMarket valueThe largest companies.Apple, the world top 500 in 2021listRanked ninth.On September 30, 2021, in the macro alliance group "best global brands" report, more than appleCoca-ColaTo become the world's most valuable brands.In 2021, applebrandbeyondGoogle(Google), to become the world's most valuable brands.On July 20, 2021,"wealthReleased the latestThe world top 500List of apple ranked ninth 。

苹果公司简介

苹果公司由史蒂夫·乔布斯、斯蒂夫·沃兹尼亚克和罗·韦恩在1976年4月1日创立，苹果公司是美国的一家高科技公司，2007年由苹果电脑公司更名而来，核心业务为电子科技产品，总部位于加利福尼亚州的库比蒂诺。

知名的产品有A p p l e I I、M a c i n t o s h电脑、M a c b o o k笔记本电脑、i P o d音乐播放器、i T u n e s商店、i M a c一体机、i P h o n e手机和i P a d平板电脑1等。

2012年8月21日，苹果成为世界市值第一的上市公司。

目录目录 (2)苹果概况 (3)发展历史 (4)主要人物 (5)产品展示 (7)苹果概况公司名称：苹果公司外文名称：Apple Inc. 总部地点：美国加利福尼亚州库比蒂诺成立时间：1976年4月1日经营范围：电子科技产品公司性质：上市公司、跨国企业公司口号：Switch（变革）年营业额：1565亿美元（2013年）员工数：76,100（2013年）联合创始人：乔布斯、沃茲尼亚克、韦恩现任董事长：阿特·莱文森首席执行官：蒂姆·库克首席财务官：彼得·奥本海默世界500强：第19位（2013年）公司历史苹果成立1971年，16岁的史蒂夫·乔布斯（Steve Jobs）和21岁的史蒂芬·沃兹涅克（Stephen Wozniak）经朋友介绍而结识。

1976年，乔布斯成功说服沃兹装配机器之余更拿去推销，他们另一位朋友，罗·韦恩（Ron Wayne）也加入，三人在1976年4月1日组成了苹果电脑公司（Apple Computer, Inc）。

大事年表1976年4月1日，苹果公司成立。

1984年，推出革命性的Macintosh电脑。

2003年，推出最早的．．．64．．位元个人电脑．．．．．．ApplePowerMacG5。

2006年，史蒂夫·乔布斯发表了第一部使用英特尔处理器的．．．．．．．．．．．．台式电脑和笔记本电脑．．．．．．．．．．，分别为iMac和MacBook Pro。

苹果公司发展简介

苹果公司发展简介
1976年4月1日，苹果股份有限公司在美国成立主要成员：斯蒂夫.乔布斯（CEO）、斯蒂夫.沃兹成立初期困难重重：缺乏资金、没有客户
乔布斯的策略：与朋友合资，通过银行贷款、股东筹7年推出Apple II 个人电脑，同年，来自Regis McKenna公关公关公司的艺术总监Rob Jane为苹果设计了一个标志，这就是我们今天看到的Apple Logo。
1977 年底，苹果公司盈利 250 万美元，次年盈利 1500 万美元， 80 年代后，苹果公司盈利3.35亿美元 80年代中后期，苹果推出的AppleIII和Lisa个人电脑让苹果首次遭遇了失败，大量产品回收，后长期没落 IBM趁机推出个人电脑IBM PC，占据了大量的市场
1985年乔布斯离开苹果，不久后缺乏灵感和创新的苹果把自己的图形界面技术同微软Office做了交换，损失惨重 1996年乔布斯再次加盟苹果，次年8月苹果同微软联盟，微软为苹果注入大量资金 1997年PowerMac G3的发布，让苹果尝到了久违的成功 2001年，推出iPod数码音乐随身听，获得极大成功，以后苹果又相继推出iPod II，iTouch、iPodmini等很受欢迎的产品 2004年，乔布斯被诊断出胰腺癌，苹果股价重跌时至今日，苹果已经推出iPhone系列手机、iMac系列笔记本、iPod系列音乐播放器等产品，其产品广受欢迎。 2011年4月份苹果公司已经成为全球市值最高的上市公司
苹果成功的因素
1，乔布斯的力量距离上次乔布斯被董事局“踢出局”已经有很长一段时间了，乔布斯在“出局”的时间里对自己在过去所犯的错误有了深刻的认识和思考，并且做了一些其它有意义的尝试，可以说现在的乔布斯更“成熟”了，个人对产品、对市场、对管理也有更加深刻的理解。加上这些年乔布斯带领苹果走出困境，董事局也更“信任”乔布斯了，公司的员工那就更不用说了，早就把乔布斯当神了。可以说，现在乔布斯对苹果有着比当年作为初创人更强的控制权，俗话说得好“上下齐心，其利断金”。

苹果公司的历史发展[英文]

苹果公司发展史.

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