外贸英语函电课件
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外贸函电完整ppt课件
完整版PPT课件
3
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
20
Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
《外贸英语函电》PPT课件
CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
编辑ppt
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
编辑ppt
3
编辑ppt
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
quote one’s lowest price/ make (give/send) lowest quotations.
编辑ppt
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
编辑ppt
3
编辑ppt
4
Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.
chapter 3 Enquiries 《外贸英语函电》PPT课件
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plicated color expressions
1）修饰法 adj.+color表示颜色的浓、淡、明、暗 deep/dark blue深蓝色 light/pale yellow 浅黄色 bright/rich/vivid red/green艳红，翠绿色
2）词缀法 color +ish 表示颜色的浅淡 “微带……色” whitish sky 微白的天空 yellowish leaves 淡黄的树叶 reddish face 微红的脸 greyish ashtray 淡灰色的烟灰缸
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3.数量的表示
dozen=12 score=20 gross=144/12 dozen dozens of…数十个 3 score and ten =70 years old death pays all scores 一了百了 gross negligence 重大疏忽
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3.数量的表示
249684 亿 twenty-four trillion nine hundred and sixty-eight billion four hundred million
56957 亿 five trillion six hundred and nety-five billion and seven hundred million
2077 亿 two hundred and seven billion and seven hundred million
3531 万 thirty-five million three hundred and ten thousand
Buyer –make enquiries Letters of Request/ Letters of Enquiries Supplier– answer the enquiries Letters of response or Letters for answering enquiries
plicated color expressions
1）修饰法 adj.+color表示颜色的浓、淡、明、暗 deep/dark blue深蓝色 light/pale yellow 浅黄色 bright/rich/vivid red/green艳红，翠绿色
2）词缀法 color +ish 表示颜色的浅淡 “微带……色” whitish sky 微白的天空 yellowish leaves 淡黄的树叶 reddish face 微红的脸 greyish ashtray 淡灰色的烟灰缸
14
3.数量的表示
dozen=12 score=20 gross=144/12 dozen dozens of…数十个 3 score and ten =70 years old death pays all scores 一了百了 gross negligence 重大疏忽
15
3.数量的表示
249684 亿 twenty-four trillion nine hundred and sixty-eight billion four hundred million
56957 亿 five trillion six hundred and nety-five billion and seven hundred million
2077 亿 two hundred and seven billion and seven hundred million
3531 万 thirty-five million three hundred and ten thousand
Buyer –make enquiries Letters of Request/ Letters of Enquiries Supplier– answer the enquiries Letters of response or Letters for answering enquiries
Unit 10Shipment《外贸英语函电》PPT课件
Text
B
Dear Sirs， We have received your letter of October 1,20 ，asking us to modify the
previous arrangements for the shipment of the captioned goods. We understand that instead of two equal shipments in January and
We wish to inform you that the goods under the captioned S/C were delivered by train on May 15，2015 to Hong Kong for transhipment to your port.The name of the second carrier is S.S.“Peace”，as shown in the enclosed Combined Transport B/L No.155.
It would be appreciated if you could outline your next promotion program along this line as well as your valuable proposals.We shall be glad to study them carefully and make efforts to suit your requirements.
You will note that the goods are of high quality，while the prices are quite moderate.In particular，there have been significant improvements in packing and presentation.This will add further value to the products，which can provide for a wide range of tastes and requirements.
Unit 9 Examination of an LC《外贸英语函电》PPT课件
CHAPTER
09
Unit 9
Examination of an L/C
Text A
When an exporter receives a letter of credit either by fax or by mail from the importer or from the importer’s bankers or through an advising bank，it is always important to examine the details mentioned in the letter of credit.If there is any discrepancy， the exporter should immediately contact the importer and request the latter to arrange with the issuing bank of the letter of credit to send an amendment in time.
与……相符 • on receipt of一收到…（就） • without any delay毫无延迟
Notes
1.在审查信用证的过程中自始至终要注意以下问题： • a）信用证的两个主要当事人——开证申请人（买方）和受益人（卖
方）的名称是否有误。否则，制单和寄单都会发生困难，影响收汇。 • b）信用证应是不可撤销的。否则对出口人非常不利，随时都有无法
Yours Sincerely， Notes：Amount credited is subject to final settlement and any additional charges will be debited to your account under advice to you.
09
Unit 9
Examination of an L/C
Text A
When an exporter receives a letter of credit either by fax or by mail from the importer or from the importer’s bankers or through an advising bank，it is always important to examine the details mentioned in the letter of credit.If there is any discrepancy， the exporter should immediately contact the importer and request the latter to arrange with the issuing bank of the letter of credit to send an amendment in time.
与……相符 • on receipt of一收到…（就） • without any delay毫无延迟
Notes
1.在审查信用证的过程中自始至终要注意以下问题： • a）信用证的两个主要当事人——开证申请人（买方）和受益人（卖
方）的名称是否有误。否则，制单和寄单都会发生困难，影响收汇。 • b）信用证应是不可撤销的。否则对出口人非常不利，随时都有无法
Yours Sincerely， Notes：Amount credited is subject to final settlement and any additional charges will be debited to your account under advice to you.
外贸英语函电 全套课件
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1.2.3 The Salutation（称呼） 称呼是指写信人对收信人的称呼，位置在封内
地址下2～3行，并与之平头。 在商业信函中一般通用的称呼为Dear Sir或者
Dear Sirs。但美国人通常使用Gentlemen 而不是 Dear Sirs。请注意，不能使用单数的Gentleman， 或者Sir /Sirs。在称呼后用逗号或者冒号都可以， 前者在英国常用，后者在美国采用。现在一些 公司的主管是女性，单数用Dear Madam 或者 Madam。如果不知道对方是男性还是女性，用 Dear Madam or Sir更好一些。
与其他形式的创作一样，外贸函电的写作没有什么不同， 也是写信人的一种创作活动。良好的英文是写好商业信 函的重要基础之一。写信人应该尽量避免语法错误及各 种词不达意所带来的误解。评判外贸函电及其他很多商 业信函的标准，一般可归纳为7C基本原则。
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1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey
briskdemand活跃的需求supplyfromstock现货供应placelargeorders大量订购placeorder下订单ourentiresatisfaction使我们完全满意价目表competitiveprice具有竞争性的价格意指价格相当低keenprice克已价格低价廉价moderateprice公道价格reasonableprice优惠价格ceilingprice最高价顶价maximumprice最高价minimumprice最低价averageprice平均价格baseprice底价rockbottomprice最低价bedrockprice最低价samplebooks样品本簿catalogue目录本目录本一般印有详细规格和商品号码
1.2.3 The Salutation（称呼） 称呼是指写信人对收信人的称呼，位置在封内
地址下2～3行，并与之平头。 在商业信函中一般通用的称呼为Dear Sir或者
Dear Sirs。但美国人通常使用Gentlemen 而不是 Dear Sirs。请注意，不能使用单数的Gentleman， 或者Sir /Sirs。在称呼后用逗号或者冒号都可以， 前者在英国常用，后者在美国采用。现在一些 公司的主管是女性，单数用Dear Madam 或者 Madam。如果不知道对方是男性还是女性，用 Dear Madam or Sir更好一些。
与其他形式的创作一样，外贸函电的写作没有什么不同， 也是写信人的一种创作活动。良好的英文是写好商业信 函的重要基础之一。写信人应该尽量避免语法错误及各 种词不达意所带来的误解。评判外贸函电及其他很多商 业信函的标准，一般可归纳为7C基本原则。
6
1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey
briskdemand活跃的需求supplyfromstock现货供应placelargeorders大量订购placeorder下订单ourentiresatisfaction使我们完全满意价目表competitiveprice具有竞争性的价格意指价格相当低keenprice克已价格低价廉价moderateprice公道价格reasonableprice优惠价格ceilingprice最高价顶价maximumprice最高价minimumprice最低价averageprice平均价格baseprice底价rockbottomprice最低价bedrockprice最低价samplebooks样品本簿catalogue目录本目录本一般印有详细规格和商品号码
外贸英语函电课件
2
以获取最准确的产品报价。
实例讲解如何回应询价函，并用具体价
格和条款编写一份报价函。
3
情景模拟：订单函
通过一个具体案例，教授如何编写一份
情景模拟：发货通知函
4
明确的订单函，确保双方达成共识。
指导学习者如何编写一份通知函，及时 告知对方货物已发出并提供快递信息。
感悟与总结
重要性和应用
分析外贸英语函电的重要性和 广泛应用，强调其在国际贸易 中的核心地位。
问题解决思路和技巧
分享解决外贸英语函电中常见 问题的思路和实用技巧，帮助 学习者更好地应对挑战。
个人学习感悟和目标 规划
引导学习者反思学习过程中的 体验，设立并规划个人学习外 贸英语函电的目标。
外贸英语函电课件
本课件旨在帮助学习者全面了解外贸英语函电的概述、写作准备、常用函电 和实例分析，感悟其重要性并掌握应用技巧。
概述
定义与特点
介绍外贸英语函电的定义和其特点，为后续学习做铺垫。
分类
讲解外贸英语函电的分类，帮助学习者理解各种函电类型的用途和特点。
学习的重要性
探讨为什么我们需要学习外贸英语函电，以及它对职业发展的价值。
写作准备
1
函电格式的要求
介绍外贸英语函电的常见格式要求，帮助学习者熟悉函电的结构和排版。
2
函电用语的规范
讲解外贸英语函电中常用的用语和表达方式，以及规范使用的技巧。
3
函电中的注意事项
指导学习者注意外贸英语函电写作过程中需注意的细节和常见错误。
常用函电
询价函
演示如何编写一封准确、明确的询价函，以获 取所需产品的报价信息。
订单函
讲解编写订单函时需要包括的关键信息，确保 双方共同理解交易的具体细节。Байду номын сангаас
Unit 13Packing《外贸英语函电》PPT课件
goods for home trade is not usually suited to foreign
shipping.Most foreign shipping takes many weeks or months
to reach its destination and frequently undergoes rough
Unit 13
Packing
Text
A
“Packing is an art.”“Packing or container is part of the
product.”“Packing should help identify the product inside.” This is
ually，buyers identify the product through package.Packing
accordance with the relevant terms in the sales contract and
in a manner which assures their safe arrival and facilitates
their handling in transit and at the place of
the net weight being 22.5 kg..As to shipping marks outside the carton，in
addition to the gross，net and tare weights，the wording “MADE IN
CHINA” is also stenciled on the package.Should you have any special
shipping.Most foreign shipping takes many weeks or months
to reach its destination and frequently undergoes rough
Unit 13
Packing
Text
A
“Packing is an art.”“Packing or container is part of the
product.”“Packing should help identify the product inside.” This is
ually，buyers identify the product through package.Packing
accordance with the relevant terms in the sales contract and
in a manner which assures their safe arrival and facilitates
their handling in transit and at the place of
the net weight being 22.5 kg..As to shipping marks outside the carton，in
addition to the gross，net and tare weights，the wording “MADE IN
CHINA” is also stenciled on the package.Should you have any special
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8 Jianguomen Nei Dajie
Beijing 10005, China
信头
Telephone: 86-10-6526-8888
Fax: 86-10-6527-6028
E-mail: carl@
Our Ref. Your Ref. 2. Date: 15th November, 20--
案号 附件
12. cc our Shanghai Branch Office
抄送
13. P.S. We require payment by L/C for a total value not exceeding USD50,000.
附言
6
Parts of a Business Letter 信件组成部分
信函组成
556 Eastcheap London, E.C. 3, England
部分示例
8.Attention: Import Dept.
4.Dear Sirs,
9.Aquatic Products
5.We thank you for your enquiry of 5 November.
In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.
日期
3
3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England
收信人名称和地 址
称呼 4.Dear Sirs,
8.Attention: Import Dept. 具体收信人
事由
9.Aquatic Products
4
5. We thank you for your enquiry of 5 November.
13. The postscript
附言
8
Layout of a Business Letter 商业信函的格式
our Shanghai Branch Office
点击 察看示例 13.P.S. We require payment by L/C for a total value not exceeding USD50,000.
2
组成部分分项示例
1. China National Cereals, Oils & Foodstuffs Imp & Exp Corp.
Essential Parts 必要部分
1. The letterhead
信头
2. The date line
日期
3. The inside name and address 收信人名称地址
4. The salutation
称呼
5. The body of the letter
信文
6. The complimentary close 结尾敬语
We await your early favorable reply.
6.Yours truly,
7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp.
Sig. _______________
(Manager)
10.QS/AN
11.Enclosures
We await your early favorable reply.
结尾敬语
6. Yours truly, 7. China National Cereals, Oils and
Foodstuffs Imp & Exp Corp.
落款
Sig. _______________
(Man1. Enclosures
All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.
Essentials and Forms of Business Letter-writing
商业信函的组成部分和格式 (本部分3课时,包括讲授和课堂练习)
1
1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp.
8 Jianguomen Nei Dajie
7. The signature
落款
7
Optional Parts 附加部分
8. The attention line
具体收信人
9. The subject line
事由
10. The reference notation 案号
11. The enclosure
附件
12. The carbon copy notation 抄送
Beijing 10005, China
Telephone: 86-10-6526-8888
Fax: 86-10-6527-6028
E-mail: carl@
10.Our Ref.
Your Ref.
2.Date: 15th November, 20-3.Messrs H. Ronald & Co.
In compliance with your request, we are sending you
信文 herewith a copy of our illustrated catalogue and a quotation
sheet for your reference.
All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.