Apple

iPhone 4S
• In China, it is hard to say that the specific target market of iPhone 4S. Bacauce Apple Company have it’s own independent sales channels and special servicபைடு நூலகம் to promote their product. • China Mobile is the largest telecommunications operators in China, although Apple have negotiation with China Mobile, but no agreement was reached. In U.K., it is cheaper than other country. This product is for global use, so when we creat an advantisement should shows that is a multilanguage product.
iPhone 4S
• Most of the functions of iPhone 4S are the same with iPhone 4.CPU is dual-core A5CUP the same with iPad. • With the example of iPhone4, high customer loyalty make iPhone 4S do not need more advertising. • 3.5-inch touch screen does not make those smaller hands lady difficult to control. So we can say that everyone can use iPhone 4S.
Macbook Air
• The difference needs and wants between Chinese customers and British customers. • Parpare for a MacbookAir advertising it is important to show that the differentations of the products. Apple can add Chinese Red into the Macbook Air, the traditional elements design can satisfy more Chinese consumers demand.
iPad 2
• IPad 2 is Apple's secondgeneration tablet PC-iPad product. • Compared with iPad, iPad2 is more thinner, lighter, faster and has front and rear camera. • IPad may not be suitable for the old generations, but for young generations and parents generations will be more like this product.
The End
Thank you !
Range of products
Competition
• In the part of tablet PC and MP3, iPad, and iPod has an absolute advantage, 80% people will choose iPad rather than android system tablet PC . • Samsung and HCT with android smart phone have gradually made the gap smaller. • iPod player is the mainstream MP3 player.
Apple
Prepared by Molly, Cara, Jessica
Background
• Apple Inc. formerly known as Apple Computer Company . • Established in 1976 by Steve Jobs and Steve Wozniak (also called Wards) and Ron Wayn. • The company's logo was a bite of the apple of God. • Apple became the most valuable consumerfacing brand in the world.
iPad 2
• In China, People's consumption level is not so high, there is not enough money to buy this product for entertainment use. • In U.K., people are more like fashion and high speed lifestyle, iPad 2 satisfy their needs. • IPad 2 is a very sucessful product now, if the price can loose a little, they will sales more in both countries.
iPod touch
• It is Different with the previous MP3. iPod touch uses full touch-screen design the same with iPhone, not just a MP3 player. • iPod touch is suitable for anyone who like music and sports. • Apple company use high route market selling, through to cultivation customer loyalty to maintain sales volume.
iPod touch
• The difference needs and wants between Chinese customers and British customers. • In China, Blue and White Porcelain often referred to as the blue and white, is one of the main varieties of Chinese porcelain. It is a Chinese folk, Apple launched iPod touch with Blue and White Porcelain on it’s body to make increase the sales in China.
Macbook Air
•It is a line of Apple ultraportable Macintosh notebook computers.MacBook Air is designed to be thin; also lighter than most competitive models. •MacBook Air is best laptop of Apple. Unique design can draw the most people’s attention. For those who do not care about performance, only concerned with the experience of the consumer it is difficult to find out any problems.