江苏省江阴市成化高级中学高中英语Unit1Advertisingta

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江苏省江阴市成化高级中学高中英语Unit1Advertising教

课题：M4U1 Advertisingthem to telTeaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.T: (Greeting the class as usual) Now we will talk about advertising. Then by the way:Do yo u like reading or watching advertisements?What kind of ads do you like best? And why?Where can you find advertisements?(T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.)Ss: … (Encourage them to express themselves)T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are four pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions:What can you see in the picture? What can you read on it?What does it persuade us to d o or what does it try to tell us?Ss: …(Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think a bout the above questions)Step 2 ObservationAsk students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the four pictures again. Later on put each of them in the correct group.T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion.Step 3 DiscussionOrganize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.Step 4: DiscussionT: So, now look at the three questions and discuss them in groups of four.1) What was it? Now do you believe that advertisements tell the complete truth?2) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why?3) What do you think makes a good advertisement?Ss: …(T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.Step 5 HomeworkAsk students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.Langu age Points1. advertise (P1)⑴ v.为……做广告，登广告宣传advertise sth. in the news paperThe perfum e has been advertised in all the major women’s magazines.这种香水在所有主要的女性杂志上都做了广告。

江苏专用高中英语Unit1AdvertisingPeriodOneWelcometotheunit

Unit 1 Advertising Period One Welcome to the unit & ReadingAdvertisingAdvertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose.The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads；in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available.Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience，many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors，attractive pictures，and short messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short，often no more than a slogan which the public identifies with the product.The same techniques have been carried over into television advertising.Voices and music have been added to color and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many mercial television has mixed entertainment and advertising.Notes1.slogan n.(广告)标语mercial adj.商业的；营利的；靠广告收入的TaskRead the passage and answer the following questions.1.A notice in a newspaper belongs to classified ads.2.In this passage there are three kinds of media that carry ads mentioned.Period One Welcome to the unit & ReadingⅠ.单词自测1.advertising n.做广告；广告活动；广告业advertisement n.广告；广告宣传advertise vt.& vi.做广告，宣传2. drug n.毒品；药，药物3. shine n.光亮，光泽；vi.发光，闪耀shiny adj.发光的，闪耀的4.persuade vt.说服，劝说；使信服5.welfare n.(个体或群体的)幸福、安全和健康；福利6.cheat vt.& vi.欺骗；作弊；n.骗子；欺诈行为7.skilful adj.有技巧的；熟练的skill n.技巧8.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n.清白，无辜9.breath n.气息；呼吸breathe vt.& vi.呼吸10.fool vt.欺骗，愚弄；n.傻瓜foolish adj.傻的11.cure vt.治愈；解决；n.药物，疗法；对策12.pleased adj.高兴，满意；乐于(做某事)please vt.使高兴ment n.评论，评价；vi.评论，议论14.mental adj.心理的；思想的，精神的；智力的mentally adv.精神上地15.trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aim vt.& vi.以……为目标；瞄准；n.目的，目标17.campaign n.运动(为了某种目的而进行的一系列有计划的活动)18.motto n.座右铭；格言，箴言19.benefit vt.& vi.使受益；得益于；n.益处；救济金；资金20.promote vt.推广，宣传；促销；促进，推动21.intelligence n.智力，才智；情报intelligent adj.有才智的，聪明的22.slave n.完全受……控制的人；奴隶23.consult vt.咨询；请教prehension n.理解力，领悟能力；理解练习Ⅱ.短语自测1.be related to与……相关2.stand for代表；象征3.be meant to旨在，目的是4.protect...against/from sth.保护，防护……不受到……5.be aware of意识到；明白6.even if/though虽然，即使7.fall for上……的当，受……的骗8.play tricks on欺骗；捉弄9.deal with涉及，关于；处理，应付10.warn against提醒注意；警告11.agree with sb.同意某人Ⅰ.根据课文内容选择正确答案1.How many main types of advertisements are there in our life generally?A.One.B.Two.C.Three.D.Four.答案 B2.What is the purpose of PSAs?A.To attract people’s attention.B.To promote commercial products.C.To advertise various services.D.To educate the public and help people lead better lives.答案 D3.What should we do when it comes to advertisements?A.We should believe these advertisements totally.B.We should never believe these advertisements.C.We should use our intelligence and not be a slave to them.D.We should believe that all ads are meant to benefit the public.答案 C4.In the following sentences，which is NOT true?A.Some PSAs teach people to live healthy lives.B.PSAs stand for public service advertisements.mercial advertisements are often run for free.D.There are laws to protect people from advertisements that cheat people.答案 C5.When did China begin a nationwide public service advertising campaign?A.In 1996.B.In 1986.C.In 1990.D.In 1998.答案 AⅡ.阅读课文完成下表，每空一词Title：AdvertisementsThe function of advertisements is to persuade people to buy things or accept ideas.Advertisements can be found in all kinds of media.There are two main types：commercial advertisements and public service advertisements.Ⅳ.难句分析A commercial advertisement is one which someone has paid for to advertise a product or service.句式分析：句中which引导一个定语从句，修饰先行词one。

江苏省江阴市成化高级中学高中英语 Unit1 Building the future Grammar and usage教案牛津译林版选修10

Step 2: Overview and practice:
1. Read the following passage and point out the linking words:
Dear Tom,
It’s great to receive your email. Now I’d like to tell you something that took place in my school yesterday. In the afternoon we held a growing-up ceremony for our coming 18-year-old birthday.At firstwe made an oath that as grown-ups we should have a sense of duty for our society form now on.Thenwe showed our thanks to our parents who had gone through hardships to bring us up and teachers who have been educating us patiently. And our teachers also gave us cards expressing their good wishes to us.Finally, we put on wonderful performances, singing and dancing. We learned a lot from the activity. I think it’s very important for us. I will remember the day in my life.

江苏省版高中英语 Unit1 Advertising (译林牛津版必修4 ,11页,含精细详解 )

素能提升演练(十)必修4 Uｎit 1Ⅰ、单词拼写１。

Ｍoｓｔ oｆ the famｉlies in this neｉghborhｏod arｅ on ____＿__＿_ (福利)、2。

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3、Ｈｅqｕoｔed sｏme _____＿(格言) in thiｓ artｉcle。

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If ｙou’rｅnｏt sａtisfｉｅｄ wｉtｈｔhｉs book, I can ________＿(推荐) you ａｎotheｒｏne、６。

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Ｍaｎy oｌd hoｕseｓhａve been _＿______ (更新) with ｍodern faciｌities、Ⅱ、单项填空1。

Hoｗever, ｗe ｓtill mｕst bｅ _＿___＿ of tｈｅ sｋilfｕl methoｄs useｄ in adｓｔo tｒy and sell us ｔhingｓ、A、ａware Ｂ。

ｉnnoｃenｔ C。

江苏省江阴市成化高级中学高中英语Unit1Advertisingreading教案牛津译林版必修4

课题：M4U1 Advertising readingand phrasesStep 1 Revision and lead-inReview about different ads.talk about more ads.Step 2 Comprehension of the textSkimming1. Guide students go through the whole article, especially pay attention to thetitles and the subtitles of the article.2. Ask Ss to skim the article and answer the questions on Page 2What do advertisements encourage people to do?What do es PSAs stand for?What are PSAs meant to do?ListeningAsk Ss to find the main idea of each paragraph.Para.1 Brief introduction of adsPara.2 What is an ad?Para.3 Untrue claims about productsPara.4 How to identify(辨别) an ad?Para.5 Public service adsPara.6 The advice on adsReading strategies: reading expository writing a subjectintroduction of subject supporting detailsconclusionPost-reading (Consolidation) (教师用书P7)What’s the similarities and difference between commercial advertisements and public service advertisements?Step 3 Language items1. Ask Ss to reread the passage and do C1 on P4 individually2. Get Ss to scan the article again and do C2.3. Do D in class.4. Do E in class.Step 4 DebateGroup A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework1 Finish the article on Page 95.2 List the difficult language points on your notebook.Step 6 Language points1. be used to sth/doing (L1)习惯于get/become used to 逐渐地习惯于…used to do/be 过去常常/曾经是… （和would do区别）There used to be 曾经有There used to be a cinema here, but now it is a market.There used to be a tall tree at our gate, usedn’t there?be used to do sth.被用来做…近义词 be /become/get accustomed to (doing) sth. 习惯于adapt oneself to 使自己适应或习惯于……adjust to (doing) sth. 适应；习惯……2. share (L4) vt.share sth. with sb. 与某人分享某物She won’t share her secret with us. 她不愿意把她的秘密告诉我们。

高中英语 Unit 1 Advertising Period One Welcome to the

（江苏专用）2016-2017学年高中英语Unit 1 Advertising Period One Welcome to the unit & Reading课时作业牛津译林版必修4编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（（江苏专用）2016-2017学年高中英语Unit 1 Advertising Period One Welcome to the unit & Reading课时作业牛津译林版必修4）的内容能够给您的工作和学习带来便利。

同时也真诚的希望收到您的建议和反馈，这将是我们进步的源泉，前进的动力。

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Unit 1 AdvertisingPeriod One Welcome to the unit & ReadingⅠ。

单项填空1。

I’m calling about the apartment you the other day.Could you tell me more about it？(2013·安徽，24）A。

advertised B。

had advertisedC.are advertising D。

will advertise答案A解析考查时态。

句意为：我现在打电话是咨询你前几天登广告的那所公寓的。

你能告诉我有关它的更多的信息吗？根据the other day可知，该空应用一般过去时态。

2.The government is trying to do something to better understanding between the two countries。

江苏省江阴市成化高级中学高中英语 Unit1 Advertising Project教案牛津译林版必修4

课题： M4Unit1 ProjectTeaching Aims 1. To encourage Ss to use whatthey’ve learnt throughout theunit to complete a project.2. To consider three thingsa) the garget audience of the adcampaign.b) the message they want to sendc) how they plan on reading theirtarget audience3. To know how to cooperate and do theproject together.Teachingmethods1.Groupdiscussion2.Team workAnalysis ImportantpointsHelp the students how to develop an ad campaign. DifficultpointsHelp the students how to develop an ad campaign.TeachingaidsMulti-media projectorTeaching Procedures;Step 1: Lead-in1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:1. build—built---buil t① 建立，创立： build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

江苏省江阴市成化高级中学高中英语 Unit1 Other countries,other cultures Word power教案

·Histo ry
·Society
·Symbol
2. Show the pictures of Big Ben andTowerBridgeto students, and ask them the questions:
(1)Do you know the buildings in the pictures?
Help the students to gain some k nowledge of theUnited Kingdom, which helps them to promote their
cross-cul tural awareness.
【Teaching Difficult Points】
What subjects are covered in the passage ofCanada—land of the maple tree?
·Climate
·Location
·Size
·Landscape
·Resources
·Population
·Lifestyle
·Cities
·L anguage
Use the words learnt in class to complete the relevant exercises.
【Teaching Aids】
The blackboard
【Teaching Procedures】
Step 1Brainstorming
1. Begin the lesson by reviewing the reading passage ‘Canada—land of the maple tree’. Ask students to answer the following question:

江苏省江阴市成化高级中学高中英语 Unit1 Advertising word powder教案牛津译林版必修4 (2)

课题： M4Unit 1 word powderTeaching aims 1.Enlarge the students’vocabulary.2. Get the students to knowabout suffixes; and knowsomething about sales andmarketing.Teachingmethods1.Students-centered.2.Teacher andstudents’interaction3.Multimedia wayAnalysis ImportantpointsHow to make t he students use this skill freely to solve someproblems.DifficultpointsEnlarge the students’ vocabulary by learning some wordsabout sales and marketing.TeachingaidsMulti-media projectorTeaching procedures:Step 1. Revision and Lead-inAsk Ss to finish the blank-filling.____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Ask them the question--- How are these new words formed?Step 2. Using SuffixGive more exampl es and make a competit ion in the cla ss.Ask Ss---how to form adjectives from nouns and verbs.Noun +y health healthy+ly week weekly+ic hero heroic+al nation national+ous danger dangerous+ful help helpfulVerb +ed amaze amazed+ing excite exciting+able enjoy enjoyable+ive attract attractiveHave Ss do the exercise---best clothing shop.More information about suffix.Suffix Meaning Examples (adj.)-ical having the quality of medical,electrical-able having the quality of enjoyable, electrical-ous like, full of dangerous,adventurous-ful characterized by joyful, mouthful-less without careless, hopelessMake Ss do the puzzle.Step 3.Active show to lead in the topic.Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.Useful expressions:Product Market researchSales and marketing Sales/marketing departmentConsumers Ma rket shareSales target Sales figuresHave Ss do Practice B.More exercise for consolidation.I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like ‘Fresh’ milk very much because this band is really u________ Recent sales ________show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try?Step 5 Lang uage points1. be tired of =be sick of 对------厌烦(P6)She has become tired of doing such things.这样的事,她她已经干厌了.be tired out = be worn out 累坏了The work tired me out .这工作使我精疲力竭.She was tired out by the journey. 这次的旅行把她累坏了.be tired with =be tired from 因为------而疲劳feel tired / his tired voice / her tired look / her tired feettiring jobs/ tiring work/ boring speechIt feels like rain/ snow2. discount作名词,(可数或不可数),意为”折扣”,”减价” (P6)These goods sell at a discount. 这些商品打折出售.at a 10% discount 打九折They allowed us ten percent discount off/on the prices of goods. 他们给我们按货价打九折.discount:作动词,意为”打折扣”,”认为不重要””对------不全信”They discount twenty percent. 他们打八折.His rich experience is not to be discounted.他的丰富经验不可小看.教学反思：。

(江苏专用)高中英语Unit1AdvertisingPeriodFourProject课件牛津译林版

1.Anti-smoking ad campaign is mainly designed for high-school students.
()
T
2.Our main aim is to discourage all the people in the world from
smoking.
()
F
3.If we can convince young people not to start to smoke，their parents
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答案
4.The correct order to build an ad can be B .
a.decide the target audience
b.know what the audience have in mind c.gather information from the research
3.
target
n.目标(mùbiāo)；靶子 vt.瞄准；以……为目标(mùbiāo)
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答案(dá
4. determine vt.确定，查明；决定；裁决
5. analysis n. 分析，分析结果 analyse vt. 分析 6. appeal vi. 有吸引力；呼吁，恳请
n. 吸引力；呼吁；恳求(kěnqiú)
d.do a little research
e.decide what approach to use A.a；b；c；e；d B.d；c；b；a；e C.e；b；c；a；d D.d；c；a；e；b
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答案(dá
Ⅲ.阅读课文完成(wán chéng)下表，每空一词

江苏省江阴市成化高级中学高中英语 Unit1 Advertising Grammar教案牛津译林版必修4

课题： M4Unit 1 GrammarTeaching Aims 1. Get to learn thedifference between directspeech and indirect speech.2. Learn how to change directspeech into indirect speechin different tenses.3. Learn to use indirectspeech in statements,questions and imperativesentences.TeachingmethodsExplainingpracticingAnalysis ImportantpointsGrammar: Direct speech and reported speech DifficultpointsHow to help the students apply these rules into practice.TeachingaidsMulti-media projectorTeaching proceduresStep 1. Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2. Dir ect speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) personal pronouns and tense(2 )adverbials of time and place (3 )other cases2. direct speech (direct narration) 直接叙述的话语，即直接引语。

中学高中英语 Unit 1 Advertising教案2 牛津译林版必修4

江苏省启东中学高中英语 Unit 1 Advertising教案2 牛津译林版必修4I 词语辨析1、unique / special / particularunique：独一无二的、独特的、无人可比的e.g. As a writer, he has his own unique style.The old scientist has made unique contributions to science.special：与同类一般的东西在某些方面有异的性质e.g. Oct. 1 is a special day for all the Chinese people..Tonight is a special occasion, and we will have sth. special for dinner.particular：指同类中个别具有特色或独到之处的、e.g. I have sth. very particular to tell you.Please take particular care not to wake up the sleeping child.be particular about sth.：对……挑剔e.g. She is most particular about her clothes.2、over and over again / over againover and over again：再三、反复, = time and again / again and againe.g. He has to read it over and over again before he can remember it.I’ve practiced the part time and again and I’m sure I can make it.over again：从头再来e.g. Please read the passage over again.He made a careless mistake and had to do it all over again.3、purchase / buypurchase：vt. / n. 购买、购置，是书面语。

江苏省江阴市成化高级中学高中英语 Unit1 Getting along with others Task Writing a letter to a friend

T: Ok. Next we will use these expressions to discuss the topics below:
Friendship is an important part of my life.
A good fr iend must be honest, kind, and have a sense of humour.
Step Four: Writing a letter to a friend
T: So in the last step we will write a letter to a friend. You should pay attention to the form of a letter in English. The following information should be included:
4．To get some practical advice on making lasting friendship
Teaching Key Points:
The usage of ‘anxious’
Teaching Difficulties:
How to write a letter
【Tea ching Procedures】
【Prepar ation for your own class】
【作业布置】
【教学后记】
2．To learn how to write down the answers, how to express agreement and disagreement, as well as how to write a letter.
3．To learn how to write a letter

江苏省江阴市成化高级中学高中英语 Unit1 Getting along with others P

Unit 1： Getting along with othersProject Giving an oral reportTeachin g Aims:1．To learn the passage Teenagers’ friendships2． To help s tudents to learn and use English practically3． To help students to understand about the differences between teena ge boys’ and girls’ friendships4． To apply what they have learnt to prepare an oral report to present to the class Teaching Key Points:The usages of the words like attitude, regardless etc.Teaching Difficulties:How to complete the oral report【Teaching Procedures】Step One: ReadingT: (Greet the class as usual) In this unit, we mainly talked about friendship. It plays an important role in our lives. Everybody needs friends. However, girls and boys have different types of friendships and different attitudes towards friendship. Next please read the passage about different attitudes teenage boys and girls have about friendships and answer the following questions:W hat puzzles Robert?What’s the difference between girl s and boys in their attitudes towards friendship?What are boys’ and girls’ friendships each based on？Suggested Answers:Some things about Amanda and her friends. (He can’t understand what girls can talk about for so long.)Girls always have a lot to tal k about with their best friends and have more friendships than boys. Boys cannot name a single best friend.Girls’ friendships are based on shared feelings and support while boys’ are based on shared activities or interests. T: Very good! Then do you agree with these differences between teenage boys’ and girls’ friendships?Ss: …Step Two: Giving an oral reportT: Ok, next we will plan and conduct a survey and prepare an oral report to present to your class. Let’scomplete it step by step.Step Three: Language Points1. puzzle vt. 使困惑，使迷惑不解【Preparation for your own class】Though they get along well, there are some things about Amanda and her friends that puzzles Robert.The question puzzled us; it was too difficult.In a puzzle 迷惑不解; puzzled adj. 困惑的: puzzling adj. 令人困惑的，莫名其妙的；puzzlement n. 迷惑，困惑She was in a puzzle about why he did that.To my puzzlement, why did he leave without a word?2. attitude n. 态度，看法（同）view, opinionone’s attitude towards / to 对……的态度Her attitude towards him was always rather cold. 她对他的态度总是相当冷淡。

江苏省江阴市成化高级中学高中英语 Unit1 Other countries,other cultu

Model 9 Unit 1： Other countries, other culturesReading Canada-----land of maple trees【Teaching Aims】1.To help Ss get a general idea about the text.2. To make Ss become familiar with the detailed information about the text.3. To help Ss master Reading Strategy.【Teaching Important Points】1. How to make the students understand the passage better.2. How to help the students finish all the exercises.3. How to help the students develop their creative, comprehensive and consolidating abilities.【Teaching Difficult Points】1.How to teach students master the cultural differences in this text?2.How to get students to fully participate in all activities?【Teaching Aids】1. The multimedia2. The blackboard【Teaching Procedures】Step 1 Lead-inShow a map of Canada to the studentsWhat is this country?Can you remember the information we mentioned about Canada ye sterday?The RCMP. Maple. BeaverDo you have something more to add?What is the capital city of Canada? —OttawaWhat is largest city of Canada? —TorontoWhat are the official languages that are used in Canada? —English and FrenchCan you name some famous people from Canada?—Shania Twain (a famous singer); Sir John A M acdonald…Step 2 Reading Comprehen sionNow let’s go to the reading part of Unit 2 –Canada-land of the maple tree.Category DescriptionLocation The Arctic is to the north, the USA istothe south, the Atlantic Ocean is tothe east and the Pacific to the west.Size second largest country in the world【Preparation for your own class】Geography frozen wastes; vast mountain ranges;enormous open plains; countlessrivers;endless forestsO utdoor Activities Walk, sail, cross-country ski2. Read paragraph 3~7, compare the differences between the cities mentioned and fill inthe following table.Majorcities T orontothe largest city in Canada; most multicultural; famous for the CN Tower Montreal second largest in Canada; secondlargest; French-speaking city intheworld; wonderful mix of Old Worldand New World architectureand cultureVancouver smaller in size but equallyfamous; has the biggest Chinesepopulation in Canada;close to theski resortsEdmontona city in the province of Alberta;hometo the west Edmonton Mall, thelargestpedestrian mall in the world 3. Let the students do part C2 on page 41) Montreal 2) Montreal 3) Toronto4) Vancouver 5) Edmonton 6) TorontoStep 3 Listening ComprehensionListen to the tape for the information in paragraph 8, 9, 10 and 11. Answer the following questions.1. How wide is the Niagara Falls? — 670 metres wide.2. What is Canada’s national symbol? — The maple leaf. Step 4 ConsolidationRead the text for a second time and finish Part E on Page 5 to consolidate what you have learned about Canada in the text.1 settlement2 hunters3 westwards4 malls5 freezing6 photographer7 recreationStep 5 DiscussionIf you are to visit Canada, which city or place do you want to visit first,why?Step6 Language Points1. Canada is one of the largest countries in the world, second only to Russia, and has always been famous for its fantastic natural scenery. (L1) second to 次于second only to 仅次于second to none 最佳的，不亚于任何人的2. Canada has vast areas of wilderness, from the Arctic north, where average winter temperatures are usually minus 20 degr ees centigrade, to the 8,892-kilometre-long border with the USA in the south, which is the longest border in the world not defended by an army or the police. (L2)Ask the students to find out the 2 attributive clauses in this sentence, and analyze the two clauses.Ask the students to translate the sentence.加拿大有辽阔的荒原，北起北极——那里的冬季平均气温通常是零下20摄氏度，南与美国比邻——边境线长达8,892千米，是世界上最长的没有军队或警察设防的边境线。

江苏省江阴市成化高级中学高中英语unit1Thewrittenword教案牛津译林版选修8

M8 U1 The written wordWelcome to the unitTeaching aims:the students will enhance their skill of analyzing and solving problems.,the students will be able to collaborate with others.the students will be able to use persuasive remark to interact with others.the students will be able to talk about books.the students will be able to develop love and passion for literature.As we all know, reading plays an important role in our daily life and we often have chances to appreciate good books. They bring us pleasure as well as knowledge. So we’re always lost in good books, especially some world-famous works.Step 1: BrainstormingCan you name some of the books you’ve read?Would you like to recommend your favorite book to your classmates?How do you entertain yourself?(Students)We surf the Internet, where guys could chat.I watch TV, where I can meet my favorite superstars.But I like reading science books which can bring me sense of success.As the matter of fact, listening to music I think is the best way to get entertained.We boys prefer Gameboys …Step 2: Sharing informationGroup work: Look at the four pictures at page 1. Let’s study them one by one and try to discuss. The following questions might help you.(1) to find out why people write poems(2) to tell the differences between science fiction books and poetry (Teacher)I expect that we all take notes of what advice-providers are talking abou t. (Students)(1) People want to express what their feelings are. Or they believe poetry is beautiful, which could be appreciated by others.(2) In my opinion, there are many differences between poetry and science fiction. To begin with, poetry uses much more concise language and special writing techniques like rhythm and rhyme. Next, poets often express their thoughts and feelings in poems, while science fiction writers often tell what may be possible in the future based on developments in science. Lastly, poems usually reflect life or society at specific times, while the main topics of science fiction books range from scientific discoveries, space travel, life on other planets to environmental changes.Step 3: Discussion1.Do you think that e-books will replace books in print?2.What are some of the differences between poetry and science fiction books?As we could see, a lot of people enjoy reading books, which is why my friend Jack decided to work for a library. Therefore the book is at least as important as other media for entertaining, which can not be neglected. So when you are watching TV or chatting online, don’t forget we still have books to read, which could also entertain people.Step 4: Homework1. Collect more information about literature.2. Prepare the Reading part.Reading Appreciating literatureTeaching aims:1. Students are expected to gain some knowledge about classic literature and someinsight into how to write an essay about literature;2. Students are expected to improve their reading skills by participating in the activities designed.Step1: Lead-inLet’s enjoy a section of film. Is it wonderful? Do you know something about the film?It’s based on Dickens’s famous novel“Oliver Twist”.It’s an exampl e of classics. Classics are the antiques of the literary world. In this unit, we’ll havethe chance to get more information about classic literature.Step 2: Fast reading for general ideasGo through the passage as quickly as possible and try to find answers to the three questions in part A on Page 2. Just focus on and identify the information neededthat were written a long time ago and were well writ ten and received.Reading strategy:1. What does a persuasive essay try to do?2. What’s the writer’s point of view in this essay?3. How does the author try to convince the reader?Key: 1. To convince the reader to adopt a certain point of view.2. To persuade us to appreciate classic literature.3. At the start, she asks us to change our minds about classic literature.Then she gives us interesting facts about Charles Dickens and his book,Great Expectations, which makes us want to read the book at the end of theessay.Step 3: Detailed reading for important information1.Let’s read the passage a second time and complete Parts C1 and C2 on page 4. Part one: Questions:1. Why don’t many people read the classics?2. What does Liz think about classic novels?Multiple choice exercise (PPT18—20)Part two: Questions:1. When and where was Charles Dickens born?2. What books did he write?3. What is written on his gravestone (tomb)?Present brief introduction to Dickens and works by Charles Dickens.Part three: Questions:1. What are the main elements of a novel?2. What does Pip learn by the end of the novel?3. What’re the main elements (要素) to consider when reading a novel?Grammar and Usage否定表达英语否定概念的表达形式大致可以分为两大类——显形否定和隐形否定。