本文为市场调查与咨询行业中经常用到的一些中文与英文互译的标准用语

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一些常用语的地道翻译

一些常用语的地道翻译1. 素质教育：Quality Education2. EQ：分两种，一种为教育商数Educational quotient，另一种情感商数Emotionalquotient3. 保险业： the insurance industry4. 保证重点指出： ensure funding for priority areas5. 补发拖欠的养老金： clear up pension payments in arrears6. 不良贷款： non-performing loan7. 层层转包和违法分包： mutlti-level contracting and illegal subcontracting8. 城乡信用社： credit cooperative in both urban and rural areas9. 城镇居民最低生活保障： a minimum standard of living for city residents10. 城镇职工医疗保障制度： the system of medical insurance for urban workers11. 出口信贷： export credit12. 贷款质量： loan quality13. 贷款质量五级分类办法： the five-category assets classification for bankloans14. 防范和化解金融风险： take precautions against and reduce financial risks15. 防洪工程： flood-prevention project16. 非法外汇交易： illegal foreign exchange transaction17. 非贸易收汇： foreign exchange earnings through nontrade channels18. 非银行金融机构： non-bank financial institutions19. 费改税： transform administrative fees into taxes20. 跟踪审计： foolow-up auditing21. 工程监理制度： the monitoring system for projects22. 国有资产安全： the safety of state-owned assets23. 过度开垦： excess reclamation24. 合同管理制度： the contract system for governing projects25. 积极的财政政策： pro-active fiscal policy26. 基本生活费： basic allowance27. 解除劳动关系： sever labor relation28. 金融监管责任制： the responsibility system for financial supervision29. 经济安全： economic security30. 靠扩大财政赤字搞建设： to increase the deficit to spend more on development31. 扩大国内需求： the expansion of domestic demand32. 拉动经济增长： fuel economic growth33. 粮食仓库： grain depot34. 粮食收购企业： grain collection and storage enterprise35. 粮食收购资金实行封闭运行： closed operation of grain purchase funds36. 粮食销售市场： grain sales market37. 劣质工程： shoddy engineering38. 乱收费、乱摊派、乱罚款： arbitrary charges, fund-raising, quotas and fines39. 骗汇、逃汇、套汇： obtain foreign currency under false pretenses, not turn over foreign owed to the government and illegal arbitrage40. 融资渠道： financing channels41. 商业信贷原则： the principles for commercial credit42. 社会保险机构： social security institution43. 失业保险金： unemployment insurance benefits44. 偷税、骗税、逃税、抗税： tax evasion, tax fraud and refusal to pay taxes45. 外汇收支： foreign exchange revenue and spending46. 安居工程： housing project for low-income urban residents47. 信息化： information-based; informationization48. 智力密集型： concentration of brain power; knowledge-intensive49. 外资企业： overseas-funded enterprises50. 下岗职工： laid-off workers51. 分流： reposition of redundant personnel52. 素质教育： education for all-round development53. 豆腐渣工程： jerry-built projects54. 社会治安情况： law-and-order situation55. 民族国家： nation state56. “台独”： "independence of Taiwan"57. 台湾当局： Taiwan authorities58. 台湾同胞： Taiwan compatriots59. 台湾是中国领土不可分割的一部分：Taiwan is an inalienable part of the Chinese territory.60. 西部大开发： Development of the West Regions61. 可持续性发展： sustainable development62. 风险投资： risk investment63. 通货紧缩： deflation64. 扩大内需： to expand domestic demand65. 计算机辅助教学： computer-assisted instruction ( CAI )66. 网络空间： cyberspace67. 虚拟现实： virtual reality68. 网民： netizen ( net citizen )69. 电脑犯罪： computer crime70. 电子商务： the e-business71. 网上购物： shopping online72. 应试教育： exam-oriented education73. 学生减负： to reduce study load74. “厄尔尼诺”：（EL Nino）75. “拉尼娜”：（La Nina）76. “智商”：（IQ）77. “情商”：（EQ）78. “第三产业”：（third/tertiary industry,service sector,third sequence of enterprises）79．“第四产业”：（quaternary/information industry）80．“军嫂”：（military spouse）81．“峰会”（香港译“极峰会议”）”：summit(conference)82．“克隆”：clone83．“冰毒”：ice84．“摇头丸”：dancing outreach85．“传销”：multi level marketing86．“（计算机）2000年问题”：Y2K problem(y for year, k for kilo or thousand)87．“白皮书”：white paper(不是white cover book)88．“傻瓜相机”：Instamatic(商标名，焦距、镜头均固定，被称为foolproof相机)；89．“白条”：IOU note（IOU：债款、债务，由I owe you 的读音缩略转义而来）90．“巡回招聘”：milk round（一种招聘毕业生的方式，大公司走访各大学及学院，向求职者介绍本公司情况并与报名者晤谈）。

职场高频英文用语及详细翻译

职场高频英文用语及详细翻译在职场中，使用英语表达和交流是非常常见的。

掌握职场高频英文用语可以帮助我们更好地与同事、客户以及合作伙伴进行沟通。

本文将介绍一些常用的职场英文表达，并提供详细的翻译解释，以帮助您更好地理解和运用这些短语。

1. "Networking"Networking意指使用人际关系网，建立并保持与他人的联系，以寻求职业机会、获取信息或促进业务发展。

翻译：人际关系/建立人际关系网2. "Deadline"Deadline意为完成任务或项目的截止日期或时间。

翻译：截止日期/最后期限3. "Productivity"Productivity表示工作效率和生产力，通常用于评估个人或组织的工作效能。

翻译：生产力/工作效率4. "Teamwork"Teamwork指的是集体合作，成员彼此协作，共同完成任务或达成目标。

翻译：团队合作/协同合作5. "Feedback"Feedback是指对他人表现、计划或建议给予评价和意见的过程。

翻译：反馈/意见反馈6. "Meeting"Meeting是指为了讨论问题、决策或共享信息而召集的一群人。

翻译：会议7. "Presentation"Presentation是指以口头、书面或视觉的形式呈现信息、想法或数据。

翻译：演讲/报告8. "Negotiation"Negotiation意为商议，通过讨论和互相让步达成协议或解决问题。

翻译：谈判/协商9. "Conflict resolution"Conflict resolution是指解决团队或个人之间的冲突和分歧的过程。

翻译：冲突解决/调解10. "Time management"Time management指的是有效管理和分配时间以完成任务和提高工作效率。

市场营销的术语中英文对照表

convenience goods Trade mark DM（Direct Mail） merchant wholesaler business analysis business philosophy commercialization Business Negotiation PP（Previous Period） VAL-PP（Value PP） Social environment Social classes Social marketing Penetration lifestyle ecological environment Time-series analysis fads actionability market market orientation market positioning Value Share market share market development market leader market penetration market penetration pricing MDR MDM MDE market segment market segmentation marketing environment marketing audit marketing information system
FOB-origin pricing TP（TETRA PAK） chain stores combination store P-T（Part-timer） Retailing wheel of retailing concept Retailer Retailer cooperatives RKA（Retail Key Account） fashion monopolistic competition Road Show HBR（Hotel，Bar，Restaurant） AC green marketing Floor Display maslow's hierarchy of needs 3A（Avalible、Able、Adsire） buyer's market MIT（Marketing Inpact Team） Seller’s market GRP（Gross Rating Point） media SPPD（Sales Per Point of Distribution） American marketing POP（Point Of Purchase） Seal-bid pricing Seal-bid pricing intensive distribution intensive growth opportunity freight-absorption pricing Stars Target profit pricing Served market(target market) catalog marketing

市场研究中英文专业词汇对照表(1)

重点区域推广对象发展战略消费研究总体分析行业特征总销量价格走势利润走势推广政策管理政策销售利润基本信息/基本资料消费观念质量可靠销售策略销售区域销售方式分销渠道营销费用市场范围品质优势企业资质市场空白返点利润技术含量成本核算利润空间检测报告企业信誉销售分析需求量销售渠道销售增长目录销售链价格接受度研究体系研究力量商务市场行业研究热点行业商机
集团用户研究团队项目经验内部资源外部支持研究经验抽查成功案例项目背景项目成效市场前景消耗量市场容量投资研究商业环境商圈第三方物流汇率利率通货膨胀率生命周期技术预测情景分析交叉分析出货量购买量最大值最小值时间序列制造商批发商零售商经销商代理商自由竞争水平寡头竞争水平核心竞争力客户期望客户抱怨忠诚度调查管理产业政策投资前景
行业配额市场状况研究报告市场规模使用习惯购买过程采购流程流程分析采购方式采购计划购买数量背景资料销售收入研究背景研究目的结果提交调研范围/调查范围/研究范围费用预算时间安排质量控制项目成员市场调查/市场调研/市场研究研究对象/调查对象研究方法/调查方法/研究方法案面研究深访面访电话访问研究样本调研步骤数据采集数据分析报告撰写工作方案项目培训试访次级资料收集追踪调查细分市场竞争品牌品牌诊断品牌规划研究步骤
国家统计局华通公司提示假设检验简单需求中等需求
market forecast promotion strategy specialized research market opportunity industry chain industrial performance industrial definition market potentials comprehensive performance general situation of the industry main products main statistical data industrial significance industrial features industrial structure industrial concentration ratio enterprise concentration raetgiioonal concentration ratio industrial economic type structure cost & expense structure market share mairnkeptrcoodmucptectiotniodnitions features imports & exports enterprise sgurorvuepyinsg analysis marketing situations cdaesveelsotupdmiesnt environments industrial policies import rates the National Statistics Bureau ACMR prompt assumption inspection simple requirement middle requirement

翻译专业术语大全

翻译专业术语大全本文为翻译专业术语大全，介绍翻译领域中常见的术语及其解释。

一、翻译1. Translation 翻译：将一种语言的文本用另一种语言表达的过程。

2. Translator/Interpreter 翻译员：从一种语言转换为另一种语言的专业人士。

3. Source Language（SL）源语言：被翻译文本的语言。

4. Target Language（TL）目标语言：翻译后的目标语言。

5. Bilingual 双语的：能听说读写两种语言的人。

6. Multilingual 多种语言的：能听说读写多种语言的人。

7. Translate 翻译：将源语言文本转换成目标语言文本。

8. Interpretation 口译：将源语言口述转换成目标语言口述。

9. Localization 本地化：将一个产品从一种语言转换成另一种语言，并符合该地区的文化、政治、习俗等环境。

二、文本类型1. Technical Text 技术文本：对某种科技、专业领域的知识、技能、思想等进行描述的文本。

2. Legal Text 法律文本：含法律内容的文本，如合同、法规等。

3. Medical Text 医学文本：含医学内容的文本，如医学论文、病历等。

4. Financial Text 金融文本：含金融内容的文本，如财经新闻、报告等。

5. Literary Text 文学文本：小说、诗歌等文学作品。

6. Commercial Text 商业文本：广告、宣传资料等商业性文本。

三、翻译术语1. Translation Theory 翻译理论：研究翻译规律、方法和技巧的学科。

2. Translation Studies 翻译研究：研究翻译现象、理论和实践问题的学科。

3. Translation Criticism 翻译批评：通过对原著和译文进行分析、比较和评价来评判翻译质量的学科。

4. Translation Equivalence 翻译等值性：翻译过程中，源语言和目标语言表达方式和意义上的相当性。

企业文化用语英文翻译标准文本

企业文化用语英文翻译标准文本一、理念体系部分1、追求全球技术领先，实现宗申精良制造；We pursue global leadership in technology and lean manufacturing.2、实现个人、企业、社会的和谐发展；We value the harmony among the individual, business and society.3、求真务实，科学创新；Our business is driven by integrity and innovation.4、敬业、拼搏、创新；Devotion, Profession and Innovation5、生产组织最优化、制造价值最大化；Optimize the organization of production;Maximize the value of manufacturing.6、终结组装旧模式、开启制造新时代Terminate the old mode of assembling, initiate a new era of manufacturing.7、制造理念Manufacture philosophy精良制造，制造精品；Lean manufacturing makes excellent products.8.国际合作精良制造International cooperation brings lean manufacturing9、把好质量每一道关；Quality comes from the care of details.10、要经营企业、先经营团队Before managing your business, manage your people first.11、质量铸就品牌、服务赢得市场Brand is created by quality, market is gained by service.12 心存壮志建百年企业、脚踏实地树一流品牌心存壮志建百年企业、脚踏实地树一流品牌Make a centennial Zongshen and world-class brands.13、过程定成败，结果论英雄；Success is achieved in the process but a winner is judged by results.14、细节决定成败，过程决定结果。

市场营销专业术语中英文对照标准翻译

市场营销专业术语中英文对照标准翻译
在市场营销专业中，有许多术语需要进行中英文对照翻译。

以下是一些常见的术语及其对照翻译：
1. 市场营销 - Marketing
2. 市场细分 - Market segmentation
3. 目标市场 - Target market
4. 市场调研 - Market research
5. 品牌定位 - Brand positioning
6. 市场营销策略 - Marketing strategy
7. 市场份额 - Market share
8. 市场渗透 - Market penetration
9. 市场营销组合 - Marketing mix
10. 产品生命周期 - Product life cycle
11. 市场定位 - Market positioning
12. 目标市场调研 - Target market research
13. 产品定价 - Product pricing
14. 市场推广 - Market promotion
15. 产品包装 - Product packaging
16. 市场营销计划 - Marketing plan
17. 市场趋势 - Market trend
18. 市场营销传播 - Marketing communication
19. 渠道管理 - Channel management
20. 市场份额占有率 - Market share percentage
这只是一小部分常见的市场营销术语，如果您需要翻译其他术语或有其他疑问，请告诉我。

市场研究术语中英文对照

市场研究术语中英文对照市场研究行业词汇英语翻译《财富》杂志?Fortune案头调研?Desk Research奥美公司?Ogilvy & Mather白色商品?White Goods百乐门?Parliament百威啤酒?Budweiser包裹销售法?Banded Pack宝洁公司?Procter & Gamble宝丽来?Polaroid宝马?BMW边际成本?Marginal Cost边际收益?Marginal Benefit标准差，均差?Standard Deviation别克?Buick波立兹调查公司?"Alfred Politz Research, Inc" 波旁王朝?Ancient Age Bourbon波特福洛分析?Portefolio Analysis产品差异?Product Differentiation产品生命周期?Product Life Cycle产品系列?Product Line产品组合?Product Mix阐述?Presentation超级市场?Supermarket成对比较法?Paired Comparisons成功的理想主义者?Successful Idealist承诺型消费者?Committed Buyer程度测试?Tachistoscope橙色商品?Orange Goods冲动购买?Impulse Buying重叠率?Duplication抽样?Sampling传销?Pyramid Selling传阅发行量?Pass-on Circulation词语联想法?Word Associaton刺激营销?Incentive Marketing促销?Promotion达彼思广告公司?Ted Bates & Copany大卫·奥格威?David Ogilvy戴比尔斯?De Beers丹尼尔·斯塔奇公司?Danile Starch & Staff 弹性?Elasticity到达率?Reach道奇?Dodge第三者法?Third-Person Technique第一提及?Top of Mind电话访问?Telephone Interview电通广告公司?Dentsu电子售点数据?EPOS Data定量研究?Quantitative Research定位?Positioning定性研究?Qualitative Research动机研究?Motivation Research读者?Readers读者人数?Readership独特销售主张?Unique Selling Proposition 杜邦公司?Du Pont 多方面衡量?Multi-dimensional Scaling多品牌战略?Multi-brand Strategy惰性销售?Inertia Selling恩格尔曲线?Engel Curves二手资料?Secondary Data发行量?Circulation发行量稽核组织?ABC仿造?Me Too访谈?Interview访问员?Interviewer非处方药?OTC菲力普·莫里斯公司?Philip Morris Company菲亚特?FIAT肥皂剧?Soap Opera分刊测试?Split-run Test分销?Distribution丰田?TOYATA缝隙分析?Gap Analysis浮动插播?Floating Spot辅助回想?Aided Recall付费发行量?Paid Circulation复核?Back Checking复核?Validation富豪汽车?VOLVO富可视?Infocus富士胶卷?FUJI FILM覆盖率?Coverage盖凡尼克皮肤反应测试仪?Galvanic Skin Response Meter 盖洛普暨罗宾逊调查公司?"Gallup & Robinson,Inc"概念测试?Concept Testing高度介入产品?High Invovement Procuct革新消费者?Innovators葛瑞广告?Grey Advertising公众调查公司?"Audience Research,Inc"贡献?Contrubution购买周期?Buying Cycle孤独守巢人?Empty Nesers鼓动销售?Hard Sell故事板/分镜头表?Storyboard故事完成法?Story Completion观察调研法?Obseravtion Study广告?Advertising广告/销售比率?Advertising/Sales Ratio广告比重?Advertising Weight广告标准?Advertising Standard广告调查基金会(美国)?Advertising Research Foundation广告概要?Advertising Brief广告口号?Slogan广告目标即广告效果评测?Defining Advertising Goals for Measured Advertising Results国际商用机器公司?IBM过度杀伤?Overkill过滤审查?Screening哈佛商学院?Harvard Business School红色商品?Red Goods互补品?Complements花旗集团?Citigroup华尔街?Wall Street黄金时段?Prime Time辉瑞?Pfizer混合调查?Omnibus Research混和调研?Omnibus Research基本读者?Primary Reader稽核?Audit吉芬商品?Giffen Goods吉列?Gillette集团购买?Organizational Buying集中度?Affinity集中市场细分?Concentrated Segmentation计算机辅助的电话采访?Computer Assisted Telephone Interviewing 记忆测试?Recall Test记忆性?Memorability佳能?Canan家乐福?Carrefour家庭(户)?House Hold家庭稽核?Home Audit家庭生活周期?Family Life Cycle甲壳虫?Bettle价格分析?Values Analysis价格敏感?Price Sensitive价格歧视?Price Discrimination价格战?Price War间接调研?Off-the-research建议价格?Recommended Price箭牌口香糖?Wrigley讲究派头的诉求?Snob Appeal交叉销售?Cross-selling交替需求?Alternate Demand焦点小组(讨论)?Focus group (Discussion)/Interview-FGD/FGI 角色扮演?Role Playing阶式渗透?Cascading结构化访问?Structured Interview金佰利?Kimberly-Clark浸透策略?Penetration Strategy精工?SEIKO句子完成法?Sentence Completion决策群?Decision Making Unit决定性调研?Conclusive Research卡通测试?Cartoon Tests开放题?Open-ended Question开机率?Homes Using TV柯达?Kodak壳牌?Shell可变价格?Variable Pricing可口可乐?Coca-Cola可丽舒?Kleenex可信度?Believability克莱斯勒?Chrysler克劳德·霍普金斯?Claude Hopkins客观看法?Outside View肯德基炸鸡?Kentucky Fried Chicken口碑广告?Word-of-mouth Advertising快流量消费品?Fast-moving Consumer Goods 拉力?Pulling Power拦截访问?Intercept Interview乐观奔命者?Optimistic Striver离差?Deviation李奥·贝纳?Leo Burnett李佛兄弟公司?Lever Brothers力士?Lux连带外部效应?Network Externality联合调研/辛迪加?Syndicated Research 联合分析?Conjoint Analysis联合利华公司?Unilever联想?Association Techniques练习性预演?Dry Run两步收费?Two-part Tariff量表?Scale劣等商品?Inferior Goods零售周期?Wheel of Retailing零头定价法?Odd-even Pricing漏斗深入法?Funnel Approach露华浓?Revlon乱数表?Random-number Table罗塞·瑞夫斯?Rosser Reevse罗夏测试?Rorschach Test骆驼?Camal马丁·迈耶?Martin Mayer麦当劳?McDonald’s麦肯爱里克森广告公司?Mccann-Erickson麦氏威尔咖啡?Maxwell House Coffee卖方市场?Seller’s Market满意购买者?Satisfied Buyer盲测?Blind Test毛评点?Gross Ratting points媒体分析?Media Analysis每千人(户)成本?Cost Per Thousand Figure每千人成本?Cost Per Mille美孚?Mobil美国报纸发行人协会?American Newspaper Publisher’s Association 美国电报电话公司?AT&T美国广播公司?ABC美国广告代理商协会?4A’sThe American Association of Advertising Agencies?美国民意研究中心?American Institute of Public Opinion美国营销协会?American Marketing Association美国运通?American Express描述性调研?Descriptive Research民意测验?Opinion Poll明尼苏达矿务及制造业公司?3M模似?Simulation姆姆巧克力?M&M耐克?Nike尼尔逊公司?A. C. Nielsen尼尔逊全国电视指数?Nielsen National Television Index 尼尔逊受众测定器?Nielsen audiometer尼尔逊指数?Nielsen Index欧宝?OPEL欧洲民意测验和市场调研协会?ESOMAR帕累托原理?Pareto Principle派生需求?Derived Demand攀比效应?Bandwagon Effect判断性抽样?Judgement Sampling旁氏?Pond’s陪伴购物?Accompanied Shopping配额?Quota配额抽样?Quota Sampling频率分布?Frequency Distribution品牌?Brang品牌测试?Brang Test品牌估价?Brang Valuation品牌管理?Brang Management品牌偏好?Brang Preference品牌认知?Brang Awareness品牌形象?Brang Image品牌性格?Brang Personalities品牌忠诚度?Brang Loyalty品牌转换成本?Switching Cost品质认知度?Perceived Quality七喜?7UP期望值?Expectations期望值?Expected Value其他指导人?Other-directed Person 企业标志?Corporate Logo 企业识别?Corporate Identity前导性研究?Pilot Study潜意识广告?Subliminal Advertising 强生公司?Johnson & Johnson乔治·格里宾?George Gribbin情感购买者?Like Friend情感象征?Emotional Symbol渠道冲突?Channel Conflict全国性涵盖度?Blanket人口统计学特征?Demographics人员推销?Personal Selling认识差距?Cognitive Dissonance认知?Awareness认知图表?Perceptual Mapping日后记忆?Day-after-recall入户访问?Door-to-door Interview 软性促销?Soft Sell萨奇公司?Saatchi & Saatchi三维营销?3-D商店稽核?Store Audit社会等级?Social Grading社会接受度?Social Acceptability 社会营销?Social Marketing 深度访谈?Depth Interview生存者?Survivor生活方式?Lifestyle声音比例?SOV声音份额?Share of Voice施乐?Xerox时代华纳?Time Warner时机感?Sense of Timing时间档次?Time Slot时序分析?Time-Series analysis 识阈效应?Threshold Effect使用与态度?Usage and Attitude市场策略的利润效果?Profit Impact of Market Strategy 市场调研?Market Research市场调研/营销调研?Marketing Research市场细分?Market Segmentation市场占有率?Market Share视听众暴露度?Impession收获战略?Harvesting Strategy收入效应?Income Effect收视(听)率?Ratings收视率?Television Rating售点?POP售点?POS斯塔奇数字?Starch Figure斯坦利·里索?Stanley Resor斯沃琪?Swatch四点分析?SWOT Analysis随机抽样?Random Sampling索尼?SONY态度?Attitude探索性调研?Exploratory汤橱浓汤?Campbell’s Soup特许经营?Franchise替代品?Substitutes替代效应?Substitution Effect天美时?Timex听众调查?Audience Research通用汽车?General Motor同类相食?Cannibalisation投射研究?Projective Research图片响应法?Picture Response Techniques推拉战略?Push and Pull Strategies推力?Push Power完成法?Completion Techniques完全竞争市场?Perfectly Competitive Market 万宝路?Marlboro 万事达卡?Master Card威廉·伯恩巴克?William Bernbach威士卡?VISA维持者?Sustainer伟哥?Viagra胃溃疡峡谷?Ulcer Gulch稳定插播?Anchored Spot问卷?Questionnaire沃尔玛?Wal-Mart Stores无品牌忠诚度?No Brand Loyalty无提示认知?Unaided Awareness无准备调查访问?Cold Calling西门子?SIEMENS习惯购买者?Habitual Buyer习惯性购买?Habit Buying喜力?Heineken系统销售?System Selling细流战?Drip Campaign显着特征?Salient Attribute现场调研?Field Research现场督导?Conductor现场督导?Field Supervisor现场工作?Field Work现场人员?Field Force线上活动?Above-the-line线下活动?Below-the-line相关群体?Reference Group象牙牌香皂?Ivory消费者购物固定样本?Consumer Purchase Panel 消费者内在需求?Consumer Insight消费者偏好?Consumer Preferences消费者剩余?Consumer Surplus消费者形象描述?Consumer Profile销售定额?Sales Quota销售反馈功能?Sales Response Function 销售领域?Sales Territory销售预测?Sales Forecast销售专集?Sales Literature销售组合?Sales Mix小组讨论?Group Discussion心理图案学?Psychographics心理戏剧?Motivational Theater心智索引?Mindex心智占有率?Share of Mind新奇士?Sunkist新人训练?Orientation Training形象?Image虚荣效应?Snob Effect选择性分销?Selective Distribution雪佛兰?Chevrolet雅皮?YUPPY眼睛轨迹研究?Eye Tracking Research扬雅广告公司?Young & Rubicam样品?Sample一次性购物?One-stop Shopping一手资料?Primary Data伊莱克斯?Electrolux宜家?IKEA移情作用?Empathy意见领导?Opinion Leader因果性调研?Causal Research营销会计稽核?Marketing Audit营销近视?Marketing Myopia营销组合?10P’s营销组合?4C’s’营销组合?4P’s营销组合?Marketing Mix营业额/到达率增长指数?Turnover影响力等级?Hierarchy of Effects 佣金制?Commission System 由报纸决定(刊登位置)?Run-of-paper 邮购?Mail Order有提示认知?Aided Awareness有效贮藏期限?Shelf Life诱导转向法?Bait and Switch语义差异法?Semantic Differential预检验?Pre-testing原创性?Originality原子状测试?Atomistic Test岳母研究?Mother-in-law Research载波技术?ZAP赞助?Sponsorship詹姆士·韦伯扬?James Webb Young展览会?Exhibition争夺经营?Scrambled Merchandising正常商品?Normal Goods直递?Direct Mail直销?Direct Marketing智威汤逊?J. Walter Thompson重度消费者?Heavy User主持人?Moderator主题类化法?Thematic Apperception属性特征?Attributes住地居民细分法?A Classification of Residential Neighborhoods 专家调研?Specialist Research资料手册?Fact Book。

商业广告用语中英翻译精选

商业广告用语中英翻译精选欢迎光临！我们的产品品质无与伦比，竭诚为您提供满意的购物体验。

Welcome! Our product quality is unparalleled, and we are committed to providing you with a satisfying shopping experience.对不起，您的满意是我们永恒的追求。

我们将持续努力，为您提供卓越的服务。

We are sorry for any inconvenience caused. Your satisfaction is our eternal pursuit. We will continue to strive to provide you with outstanding service.购买我们的产品，您将得到卓越品质和无与伦比的价值。

By purchasing our products, you will receive outstanding quality and unparalleled value.精心挑选最优质的原材料，保证产品的品质和耐久性。

We carefully select the finest raw materials to ensure the quality and durability of our products.我们的新产品创新独特，注重细节，为您带来全新的体验。

Our new product is uniquely innovative, focusing on details to bring you a whole new experience.现在购买，即可享受限时优惠！快来抓住这个难得的机会吧！Purchase now and enjoy limited-time discounts! Don't miss out on this rare opportunity!我们的产品适用于各种场合，满足您的不同需求。

企业文化用语英文翻译实用标准文本

企业文化用语英文翻译实用标准文本企业文化是指一家企业所倡导和遵循的价值观、行为准则、工作方式和组织氛围。

它是企业的精神和灵魂，对于塑造企业形象、提升员工凝结力和推动企业发展具有重要作用。

在国际化的商业环境中，英文成为了企业交流的主要语言，因此，将企业文化用语翻译成英文是非常必要的。

以下是一些常见的企业文化用语的英文翻译，供您参考：1. 使命和愿景 (Mission and Vision)- 使命 (Mission): The mission of our company is to...- 愿景 (Vision): Our vision is to...2. 价值观 (Values)- 诚信 (Integrity): We value integrity and honesty in all our dealings.- 创新 (Innovation): We encourage innovation and creativity in our work.- 合作 (Collaboration): We believe in the power of collaboration and teamwork.- 客户导向 (Customer-centric): We are committed to providing exceptional customer service.3. 核心业务 (Core Business)- 生产 (Production): Our core business is focused on manufacturing high-quality products.- 销售 (Sales): We are dedicated to achieving sales excellence and exceeding customer expectations.- 服务 (Service): Our core business is to provide outstanding services to our clients.4. 员工关心 (Employee Care)- 培训和发展 (Training and Development): We invest in the training and development of our employees.- 平等和多样性 (Equality and Diversity): We promote equality and diversity in our workplace.- 工作生活平衡 (Work-Life Balance): We strive to create a healthy work-life balance for our employees.5. 持续改进 (Continuous Improvement)- 质量 (Quality): We are committed to delivering products and services of the highest quality.- 创造价值 (Creating Value): We continuously seek opportunities to create value for our customers.- 持续学习 (Continuous Learning): We encourage a culture of continuous learning and improvement.6. 社会责任 (Corporate Social Responsibility)- 环境保护 (Environmental Protection): We are dedicated to minimizing our environmental impact.- 社区参预 (Community Engagement): We actively participate in community initiatives and projects.- 慈悲事业 (Philanthropy): We contribute to charitable causes and support social welfare programs.7. 激励和奖励 (Motivation and Rewards)- 奖励和认可 (Rewards and Recognition): We recognize and reward outstanding performance.- 激励计划 (Incentive Programs): We have incentive programs to motivate and inspire our employees.- 职业发展 (Career Development): We provide opportunities for career growth and advancement.以上是一些常见的企业文化用语的英文翻译示例，您可以根据您企业的实际情况进行适当调整和定制。

职场高频英文用语及详细翻译

Deadline - A specific time or date by which a task or project must be completed. 截止日期- 一个任务或项目必须完成的具体时间或日期。

Action item - A task or action that needs to be completed as a result of a meeting or discussion. 行动事项- 由会议或讨论产生的需要完成的任务或行动。

Follow-up - The act of checking in with someone after a meeting or discussion to ensure that tasks or action items have been completed. 跟进- 在会议或讨论后与某人联系，以确保任务或行动事项已经完成。

Agenda - A list of topics or items to be discussed at a meeting. 议程- 会议讨论的议题或事项列表。

Minutes - A written record of the discussions and decisions made at a meeting. 会议纪要- 会议讨论和决策的书面记录。

Proposal - A formal suggestion or plan of action presented for consideration or approval. 提案- 提出供考虑或批准的正式建议或行动计划。

Memo - A short written message or communication within an organization. 备忘录- 组织内部的简短书面信息或沟通。

Budget - A financial plan or forecast of expected income and expenses. 预算- 预期收入和支出的财务计划或预测。

汉译英常用词汇

汉译英常用词汇(一)(2006-03-28 13:16:03)“安全岛”pedestrian island按国际惯例according to the international practices保护知识产权to protect intellectual property (right)成人教育和职业教育adult education and job training (vocational education)惩治腐败to combat corruption第三产业the service sector；tertiary industry多极化趋势the trends towards multi-polarity改革开放政策the policies of reform and open-up(opening-up)岗位培训和就业技能培训pre-job and on-the-job training高新技术产业开发区new and high-tech industrial development zone合法权益lawful rights and interests宏观经济模式macro-economic mode后起之秀promising young people黄色出版物和非法出版活动pornographic publications and illegal publishing practices基础设施、基础工业和支柱产业infrastructure, basic industries and pillar industries集装箱运输container traffic假冒伪劣商品和牟取暴利的行为fake and poor quality commodities and themaking of exorbitant profits健身房gymnasium; fitness center精品店boutique经济技术开发区economic and technological development zone (ETDZ)经济特区special economic zone (SEZ)就业培训vocational training or employment科学工业园区science-based industrial park科教兴国战略和可持续发展战略the strategies for revitalizing the nationthrough science and education and sustainabledevelopment科技成果转化为生产力to translate the results of scientific research intoproductive force汉译英常考词汇(二)(2006-03-28 13:29:23)高等院校institutions of higher learning/education 准时be punctual私人开办的公司privately owned companies公共卫生public health机关集体government and social institutions增强妇女的参政意识enhance women’s awareness of political participation取暖heating太阳能solar energy信息information全国性nation-wide信息网络information network承担take over功能function体力劳动physical labor代价太高high cost宇宙飞行space flight新的发现discoveries与日俱增increase every day国际经济秩序global economic order妨碍hinder统计数学statistics乡镇企业township enterprise生活质量the quality of life偏远地区remote areas文化素质cultural qualities推动give a push to促进promote进步progress, advance唐代Tang Dynasty概念concept汉译英常考词汇(三)(2006-03-28 13:32:53)改进教和学improve teaching and learning按分数according to the grades传真机fax machines个体经营者self-employed businessmen工作安排work arrangement电子邮件electric mail工作场所working place总产值general output of跟上时代的步伐keep pace with the times获取知识的重要渠道an important channel to acquire knowledge 每隔一段时间at short intervals进餐习俗eating customs落后backward外语能力foreign language ability恢复restore获得acquire, master统一考试unified test培养train, cultivate外语中学foreign language school地区性的regional读写困难difficulties in reading and writing就业机会opportunities for employment受过良好教育well-educated未受教育uneducated遗憾的是It is a pity that…造成了困难cause some difficulties财富 a treasure to汉译英常考词汇(四)(2006-03-28 13:35:17)人才外流The brain drain急需need badly缺乏lack, be short of中国政府the government of China投资环境environment for investment集中力量concentrate on鼓励encourage技术改造technological transformation进口货物imported goods进口或出口import or export创收外汇earn foreign exchange (currency)竞争competition厂商manufacturers活跃市场enliven the market逐步建立gradually establish造成损失cause a loss to…被列为be listed as全国人民代表大会the National People’s Congress制定……的法律make a law of (to)…十分重视attach importance to基本国策fundamental national policies大力发展strive to develop社区服务community service社会福利事业social welfare system高层建筑high-rising buildings住房建设housing construction不吸烟者nonsmokers从长远的观点看in the long run古代中国ancient China汉译英常考词汇(五)长时间闭关锁国be closed and self-fettered for a long time 境况circumstances必然结论inevitable solution争取外援win foreign aid闭关自守Closed-door policy资本capital项目items / projects冒险的成分element of risk承担风险bear (take) the risk of…世界银行The World Bank计算方法method of calculation估算estimate局限性limitation经济结构economic structure指示说明instruction, direction追求眼前利益pursue one’s short-term interests原料raw materials重工业heavy industry装配和修理assemble and repair大型large-sized中型medium-sized小型small-sized合理的发展rationally developed长处strong points短处weak points各级政府government at all levels各行各业的人们people from all trades and professions 祖先ancestors长江流域Yangtze river basins长江三峡the Three Gorges of Yangtze River汉译英常考词汇、短语(六)鸦片战争The Opium War连续十年for ten years running衡量measure, evaluate财政资助financial support高等学校institutions of higher education高等教育higher education初等教育elementary education secondary schools 山区mountain areas发电produce electricity取代replace主张hold ,state共同管理jointly manage一律平等be all equal牟取任何暴利seek excessive profits灵活的flexible领导和组织guide and organize充分发挥……积极性bring one’s initiative into full play普遍规律general law“星火”计划“spark” program广大农村vast rural areas推广spread把……应用于生产apply…to production第三世界the third world维护民族独立defend national independence国家主权state sovereignty政治独立political independence巩固back up, consolidate苦难经历hard experience , sufferings实践practice改造transformation汉译英常考词汇(七)中国的国情China’s own conditions人力资源manpower, human resources资金不足short of funds围绕focus on经济效率economic efficiency降低生产成本lower production cost生产力productive forces劳动生产率labor productivity巨大发展have made a big advance技术转让technology transfer对待treat改善improve认真执行faithfully implement中外合资企业joint ventures现有企业existing enterprises独立自主independence自力更生self-reliance对…有利beneficial to加强strengthen实行implement, carry out货物goods汉译英常考词汇、短语(八)不附带任何条件be accompanied by no conditions 自信心confidence和平共处coexist peacefully原则立场principled stand民族自尊心national dignity一贯主张constantly state国际局势international situation经济差距economic gap发达国家developed countries发展中国家developing countries不利于not contribute to对内开放和对外开放to open up both externally and internally战略目标strategic goal加强与……的合作strengthen exchanges and co-operation in有潜能have potential共同努力jointly work hard for能量power ,energy“温室效应”“green-house effect”土地沙漠化desertification生态恶化deterioration of the ecology酸雨acid rain提高人们的环境意识raise people’s awareness of the environment保护生态环境environmental protection罕见的rare吃饭穿衣food and clothing保持丰收gain a good harvest增加农业投入invest more in agriculture可行性研究报告feasibility study report可视电话video telephone汉译英常考词汇、短语(九)控股公司holding company; controlling company; parent company跨国公司/集团/企业multinational corporation/group/enterprise会计事务所public accounting firm劳动密集型工业labor-intensive industry立交桥flyover; overpass（美）“2002中国”旅游年“Visit China’ 2002”贸易往来trade contracts; commercial intercourse美容美发中心beauty salon企业兼并和联合the merger and association of enterprises人均国民收入per capita national income人均国民生产总值达中等发达国家水平an average per capita GNP up to thestandard of medium-developedcountries实践是检验真理的唯一标准take practices as the sole criterion for judging truth 投资环境investment environment外资企业foreign-funded enterprises温饱问题the people’s basic need for food and clothing物价指数price-rise index“希望工程”、“青年志愿者”和“手拉手”活动activities like the “Hope Project”,“Young Volunteers” and “Hand inHand”香港特别行政区Hong Kong Special AdministrativeRegion(HKSAR)香港特别行政区长官the chief Executive of the HKSAR消费者协会consumer association消费者权益consumer’s rights and interests小康生活living a relatively comfortable life（发展是）“硬道理”development is the most essential criterion 职业道德occupational ethics; professional ethics职业道德规范norms of occupational ethics综合国力comprehensive national strength; the overallstrength of the country自尊、自信、自强的民族精神the national spirit of self-respect, self-confidenceand self-support。

市场营销专业词汇中英文对照表

市场营销专业词汇中英文对照表市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统 Marketing Research营销调研accesibility 可进入性accessory equipment markets 附属设备市场 account management policies 客户管理策略 positioning定位additions to existing product lines 现有产品线的增加 administered vertical marketing systems 管理式垂直营销系统 market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率1advertising media 广告媒体advertising reach 广告接受人数 advertising message 广告信息advertising source 广告信息来源 agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划 assurance 保证attitudes of consumers 消费者态度 availability 可获得性/供货能力awareness (产品)知晓度/知名度 baby boomers 婴儿潮出生的一代人 backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化 banner advertisements 横幅标语广告 bar codes 条形码barter 实物交易basic physical needs 基本生理需要 BCG Grow-Share Matrix 波士顿增长-份额矩阵 before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioural analysis 行为分析 behavioural hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同 blind-paired comparisontesting 双盲比较测试blue collars 蓝领bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知 brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌2branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度 breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局busines strength rating 商业能力评分 business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场 business strategies 经营战略business unit strategy 经营单位战略 buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力 buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心 buying power indes (BPI) 购买力指数 buying situation 采购情况/类型 buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本 Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类 categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者 channel alternatives 可选择的营销渠道 channel conflicts 渠道冲突3channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构 channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道 channel power 渠道权力channel-control strategies 渠道控制战略 channel-design decisions 渠道设计决策 channel-management decisions 渠道管理决策 channels of communication 传播渠道 choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics (职业)道德标准 coercive power 强制权cognitive dissonance 认识的不协调 collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟 combination compensation plan 结合式薪酬方案 commitment 承诺communication channels 传播渠道 communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告 comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法 competitive advantage 竞争优势 competitive (supply-side) evolution 竞争(供方)演变competitive factors 竞争因素competitive intelligence 竞争情报/信息 competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力 competitor analysis 竞争者分析4complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略 conformance to specifications 与规格一致 conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者(购买)决策 consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案 consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司 consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场 consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献(贡献毛利)分析 contributrion margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决 co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议 corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司(经营)范围5corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略 cost of capital 资本成本cost of goods sold (COGS) 产品销售成本 cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系 cost-oriented pricing 成本导向定价法 cost-plus/mark-up pricing 成本加成/溢价定价法 costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围 coverage of relevant retailers 相关零售商的销售范围 credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价 customer service 顾客服务customer-oriented pricing 顾客导向定价法 customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度 customizing 定制data collection 数据收集data confidentiality 数据保密6data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告 deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位 delivery time 交付时间delivery 配送demand characteristics 需求特征 demand curve 需求曲线demand-oriented pricing 需求导向定价法 demographic environment 人口统计环境 department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究 design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率 determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销 differentiation over time 不同时间的差异 differentiation strategy 差异化战略 differentiation 差异化diffusion of innovation theory 创新扩散理论 dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析7direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率 direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略 discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整 discriminatory pricing adjustments 歧视定价调整 disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构 distribution channel designs 分销渠道设计 distribution channel objectives 分销渠道的目标 distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private lables) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算 dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分销系统 duplication (媒体)重复DuPont 杜邦公司durability 耐用性8early vs late adoption 早期采购与后期采购 earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering (产品)工程设计entrepreneurial strategy 企业家战略 entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析 environmental strategy 环境战略establishment 机构ethical audit (公司)伦理审计ethics of marketing 营销伦理道德 ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系 evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择 evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价 evoked set 引发的组合evolution of market 市场演变9exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销 executive summary 执行摘要exhibition media 展示广告媒体 existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures (顾客)预期测度 expectations of customers 顾客期望 expected unit sales 预计产量 expected value 期望价值experience curve 经验曲线experimental research 实验性研究 expert power 专长权exploratory research 探索性研究 export agents 出口代理(商) export jobbers 出口批发商export management company 出口管理公司 export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略 extending volume growth 扩大市场份额 external data sources 外部数据来源 external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构 factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期 family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征10Federal Department Stores 联邦百货商店 Federal Trade Code (FTC) 联邦贸易法案 FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构 FOB origin pricing FOB 产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略 Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法 fringe benefits 小额津贴frontal attack strategy 正面进攻战略 full costing profitability analysis 全成本盈利性分析 full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍11functional organizational structure 职能型组织结构 functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量 General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场 global expansion 全球扩张global marketing control 全球营销控制 global markets 全球市场global niche strategy 全球机会战略 global standardization strategy 全球标准化战略 global teenage segment 全球青少年市场 globalization 全球化global-market expansion 全球市场扩张 goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值12gross margin 毛利gross national product (GNP) 国民生产总值 gross profit 毛利gross rating points (GRPs) 总级别指数 group/category product manager 类别产品经理 growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略 growth-market strategiesfor market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略 growth-market targeting strategy 成长性市场定位战略 guarantee/warranty 保证/担保guarantees 保证Gucci 古琦(世界著名时装品牌)Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》 harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) (美国)卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹(美国汽车租赁巨头)Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略 high-contact service system 高接触服务系统 high-involvement product 高参与产品 high-involvement purchase 高参与购买 hight market share 高市场份额战略13Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期 household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想 idea-screening process 创意筛选过程 identification of segments 识别细分市场 Illinois Tool Works 伊利诺斯工具厂 image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源 implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略 indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务 industrial goods channels 工业品分销渠道 industry attractiveness 行业吸引力 industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者14infocommunications industry 信息通信行业 infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈 in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度 intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构 international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化 introductory stage of product life cycle 产品生命周期的推出阶段15inventory level 库存水平investor relations advertising 投资关系广告 issue advertising 观点广告jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法 just noticeable difference (JND) 恰巧注意到的差异 just-in-time (JIT) management system 准时制管理体系 just-in-time purchasing arrangements 及 key account management 主要客户管理 key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度 Levi Strauss 李维?史特劳斯Levi's 列维斯(全球最大的牛仔服制造商) lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商 line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司 localizaiton strategy 本地化战略location pricing 场所定价location 位置16lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易?威登(法国著名时尚品牌) low-contact service system 低接触服务系统 low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构 macro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额 maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌 manufacturers'agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理 manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略 market attractiveness factors 市场吸引力因素 market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征 market dimension 市场量度market entry strategies 市场进入战略 market exclusion 市场排斥market expansion strategy 市场扩张战略 market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级17market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析 market oriented 以市场为导向的market position factors 市场地位因素 market positioning analysis 市场定位分析 market potential measurements 市场潜力测度 market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略 marketing action plan 营销行动计划 marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范 marketing communication 营销沟通/传播 marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计 marketing flows and functions 营销过程和职能 marketing function area audit 营销功能领域的审计 marketing implications of 对营销的影响 marketing information system 营销信息系统 marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容 marketing program 营销计划/方案18marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略 mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构 Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司(前世界通信公司)MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务 Medico Containment Services memory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司 merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒?泰丁法案 minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司19Minolta 美能达miscellaneous sources 多方面来源 mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工 modified rebuy 调整再购monosegment positioning 单一细分市场定位 Monsanto 孟山都农业生物技术公司 moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销 multidimensional scaling 多维等级法 multilevel selling 多级销售multinational coporations (MNCs) 跨国公司 multiple test markets 多测试市场 multiple-brand strategy 多品牌战略 multiple-factor index 多因素指数法 multisegment positioning 多重细分市场定位 mutual trust 相互信任national account management 全国性客户管理 national market 国内市场National Semiconductor 美国国家半导体公司 natural products 天然产品NEC 日本电子Nescafé 雀巢咖啡Nestlé 雀巢net sales 净销售额network computer (NC) 网络计算机 new business selling 新业务销售 new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型 new product lines 新产品线new products 新产品20new-product development 新产品开发 new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品 niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略 Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称 no-frills product 无虚饰产品noise in communication system 传播系统中的噪音 non-financial rewards 非物质性奖励措施 non-probability sampling 非概率抽样 non-profit organization 非盈利组织 non-store retailing 无店铺零售业 number of stockouts 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商oeverall quality 总体质量off-invoice discounts 发票之外的折扣 offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克(石油输出国组织)opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平 opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别21opportunity/threat matrix 机会/威胁矩阵 order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计 organization buying center 组织采购中心 organizational customer 组织顾客 organizational directselling 组织直销 organizational markets 组织市场 organizational purchasing 组织采购 organzational structure 组织结构 outdoor enthusiasts 户外运动爱好者 out-of-home media 户外广告媒体overall cost leadership 全面成本领先 overheads 日常开支overseas direct investment 海外直接投资 ownership of new product 新产品所有权 packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值 perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解 perceptual (product) pisitioning 感知(产品)定位perceptual map 感知图perceptual organization 感知组织 perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估22performance measures 表现/业绩测度 performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源 personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业 physical (product) positioning 物理(产品)定位 physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息 point-of-purhcase (POP) promotion 采购点促销 point-of-sales (POS) data 销售点数据 pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度 positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调 post-purchase evaluation 购买后评估 post-purchase/after-sale service 售后服务 potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场 power in distribution 分销权力power of buyers 购买者能力23power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源 preferential treatment 特惠待遇 premiums 额外奖励present competitors 现有的竞争者 presenting sales message 提供销售信息 pre-test market research 测试前市场研究 price discrimination 价格歧视price elasticity of demand 需求的价格弹性 price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比 price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据 print media 印刷媒体private/for-profit organization 私营/盈利性组织 PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题 process management 过程管理Procter & Gamble (P&G) 宝洁公司 product line 产品线product availability 产品的可获得性24product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性 product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线 product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍 product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织 production 生产product-line pricing adjustments 产品线定价调整 product-management organizational structure 产品管理组织结构product-market entry control 产品,市场进入控制 product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征 product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析25profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表 projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客 psychographics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法 public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向 purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理,代理 purchasing power perity (PPP) 购买力平价指数 push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格 quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法26quotas 定额R & D expenditure 研究开发战略race and ethnic origin 种族和民族 rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略 reactive new-product development strategy reactor strategy 反应型战略real estate 房地产rebates 回扣。

最全的人力资源相关行业用语(中英文对照)

最全的人力资源相关行业用语（中英文对照）Headcount∶人头数，岗位编制Candidate∶候选人HPT（High Potential Talent）∶高潜力人才Interview∶面试The First Interview∶一面The Second Interview∶二面Colleague∶同事Annual HR Plan∶年度人力资源规划Position∶岗位，位置Strategic Vision∶战略愿景ER（Employee Relationship）∶员工关系（也有的公司叫做Staffing）O-Chart（Organization-Chart）∶组织结构图Allowance∶津贴Agreement∶协议Labor Contract∶劳动合同Register∶报道（较口语化可以用join）MNC（Multi-National Company）∶跨国企业China Region∶中国区Salary/Wage∶工资Labor Law and Regulation∶与劳动相关的法律法规Job Analysis∶工作分析Responsibility∶职责AP∶即Asia&Pacific，亚太区。

Great China∶大中华区。

Global∶全球的。

Qualification∶资格。

Certificate∶证书。

Presentation∶简报或汇报。

Turnover Rate∶离职率。

离职率一般分为两种∶Monthly Tumover Rate（月度离职度）和Annual Turnover Rate（年度离职率）。

Annual∶年度的。

Matrix∶矩阵。

HR Plan/HR Planning∶人力资源规划。

Internal∶内部的Control∶控制Global∶全球的Downsizing∶企业瘦身，即裁撤冗员，同layoff"。

Policy∶规章制度或政策。

HR Commentary∶一些跨国公司月度的人力资源报表。

(完整word版)市场研究术语中英文对照

市场研究行业词汇英语翻译《财富》杂志Fortune案头调研Desk Research奥美公司Ogilvy & Mather白色商品White Goods百乐门Parliament百威啤酒Budweiser包裹销售法Banded Pack宝洁公司Procter & Gamble宝丽来Polaroid宝马BMW边际成本Marginal Cost边际收益Marginal Benefit标准差，均差Standard Deviation别克Buick波立兹调查公司"Alfred Politz Research, Inc" 波旁王朝Ancient Age Bourbon波特福洛分析Portefolio Analysis产品差异Product Differentiation产品生命周期Product Life Cycle产品系列Product Line产品组合Product Mix阐述Presentation超级市场Supermarket成对比较法Paired Comparisons成功的理想主义者Successful Idealist承诺型消费者Committed Buyer程度测试Tachistoscope橙色商品Orange Goods冲动购买Impulse Buying重叠率Duplication抽样Sampling传销Pyramid Selling传阅发行量Pass-on Circulation词语联想法Word Associaton刺激营销Incentive Marketing促销Promotion达彼思广告公司Ted Bates & Copany大卫·奥格威David Ogilvy戴比尔斯De Beers丹尼尔·斯塔奇公司Danile Starch & Staff 弹性Elasticity到达率Reach道奇Dodge第三者法Third-Person Technique第一提及Top of Mind电话访问Telephone Interview电通广告公司Dentsu电子售点数据EPOS Data定量研究Quantitative Research定位Positioning定性研究Qualitative Research动机研究Motivation Research读者Readers读者人数Readership独特销售主张Unique Selling Proposition 杜邦公司Du Pont多方面衡量Multi-dimensional Scaling多品牌战略Multi-brand Strategy惰性销售Inertia Selling恩格尔曲线Engel Curves二手资料Secondary Data发行量Circulation发行量稽核组织ABC仿造Me Too访谈Interview访问员Interviewer非处方药OTC菲力普·莫里斯公司Philip Morris Company菲亚特FIAT肥皂剧Soap Opera分刊测试Split-run Test分销Distribution丰田TOYATA缝隙分析Gap Analysis浮动插播Floating Spot辅助回想Aided Recall付费发行量Paid Circulation复核Back Checking复核Validation富豪汽车VOLVO富可视Infocus富士胶卷FUJI FILM覆盖率Coverage盖凡尼克皮肤反应测试仪Galvanic Skin Response Meter 盖洛普暨罗宾逊调查公司"Gallup & Robinson,Inc"概念测试Concept Testing高度介入产品High Invovement Procuct革新消费者Innovators葛瑞广告Grey Advertising公众调查公司"Audience Research,Inc"贡献Contrubution购买周期Buying Cycle孤独守巢人Empty Nesers鼓动销售Hard Sell故事板/分镜头表Storyboard故事完成法Story Completion观察调研法Obseravtion Study广告Advertising广告/销售比率Advertising/Sales Ratio广告比重Advertising Weight广告标准Advertising Standard广告调查基金会(美国) Advertising Research Foundation广告概要Advertising Brief广告口号Slogan广告目标即广告效果评测Defining Advertising Goals for Measured Advertising Results国际商用机器公司IBM过度杀伤Overkill过滤审查Screening哈佛商学院Harvard Business School红色商品Red Goods互补品Complements花旗集团Citigroup华尔街Wall Street黄金时段Prime Time辉瑞Pfizer混合调查Omnibus Research混和调研Omnibus Research基本读者Primary Reader稽核Audit吉芬商品Giffen Goods吉列Gillette集团购买Organizational Buying集中度Affinity集中市场细分Concentrated Segmentation计算机辅助的电话采访Computer Assisted Telephone Interviewing 记忆测试Recall Test记忆性Memorability佳能Canan家乐福Carrefour家庭(户) House Hold家庭稽核Home Audit家庭生活周期Family Life Cycle甲壳虫Bettle价格分析Values Analysis价格敏感Price Sensitive价格歧视Price Discrimination价格战Price War间接调研Off-the-research建议价格Recommended Price箭牌口香糖Wrigley讲究派头的诉求Snob Appeal交叉销售Cross-selling交替需求Alternate Demand焦点小组(讨论) Focus group (Discussion)/Interview-FGD/FGI 角色扮演Role Playing阶式渗透Cascading结构化访问Structured Interview金佰利Kimberly-Clark浸透策略Penetration Strategy精工SEIKO句子完成法Sentence Completion决策群Decision Making Unit决定性调研Conclusive Research卡通测试Cartoon Tests开放题Open-ended Question开机率Homes Using TV柯达Kodak壳牌Shell可变价格Variable Pricing可口可乐Coca-Cola可丽舒Kleenex可信度Believability克莱斯勒Chrysler克劳德·霍普金斯Claude Hopkins客观看法Outside View肯德基炸鸡Kentucky Fried Chicken口碑广告Word-of-mouth Advertising快流量消费品Fast-moving Consumer Goods 拉力Pulling Power拦截访问Intercept Interview乐观奔命者Optimistic Striver离差Deviation李奥·贝纳Leo Burnett李佛兄弟公司Lever Brothers力士Lux连带外部效应Network Externality联合调研/辛迪加Syndicated Research 联合分析Conjoint Analysis联合利华公司Unilever联想Association Techniques练习性预演Dry Run两步收费Two-part Tariff量表Scale劣等商品Inferior Goods零售周期Wheel of Retailing零头定价法Odd-even Pricing漏斗深入法Funnel Approach露华浓Revlon乱数表Random-number Table罗塞·瑞夫斯Rosser Reevse罗夏测试Rorschach Test骆驼Camal马丁·迈耶Martin Mayer麦当劳McDonald’s麦肯爱里克森广告公司Mccann-Erickson麦氏威尔咖啡Maxwell House Coffee卖方市场Seller’s Market满意购买者Satisfied Buyer盲测Blind Test毛评点Gross Ratting points媒体分析Media Analysis每千人(户)成本Cost Per Thousand Figure每千人成本Cost Per Mille美孚Mobil美国报纸发行人协会American Newspaper Publisher’s Association 美国电报电话公司AT&T美国广播公司ABC美国广告代理商协会4A’sThe American Association of Advertising Agencies美国民意研究中心American Institute of Public Opinion美国营销协会American Marketing Association美国运通American Express描述性调研Descriptive Research民意测验Opinion Poll明尼苏达矿务及制造业公司3M模似Simulation姆姆巧克力M&M耐克Nike尼尔逊公司 A. C. Nielsen尼尔逊全国电视指数Nielsen National Television Index 尼尔逊受众测定器Nielsen audiometer尼尔逊指数Nielsen Index欧宝OPEL欧洲民意测验和市场调研协会ESOMAR帕累托原理Pareto Principle派生需求Derived Demand攀比效应Bandwagon Effect判断性抽样Judgement Sampling旁氏Pond’s陪伴购物Accompanied Shopping配额Quota配额抽样Quota Sampling频率分布Frequency Distribution品牌Brang品牌测试Brang Test品牌估价Brang Valuation品牌管理Brang Management品牌偏好Brang Preference品牌认知Brang Awareness品牌形象Brang Image品牌性格Brang Personalities品牌忠诚度Brang Loyalty品牌转换成本Switching Cost品质认知度Perceived Quality七喜7UP期望值Expectations期望值Expected Value其他指导人Other-directed Person 企业标志Corporate Logo企业识别Corporate Identity前导性研究Pilot Study潜意识广告Subliminal Advertising 强生公司Johnson & Johnson乔治·格里宾George Gribbin情感购买者Like Friend情感象征Emotional Symbol渠道冲突Channel Conflict全国性涵盖度Blanket人口统计学特征Demographics人员推销Personal Selling认识差距Cognitive Dissonance认知Awareness认知图表Perceptual Mapping日后记忆Day-after-recall入户访问Door-to-door Interview 软性促销Soft Sell萨奇公司Saatchi & Saatchi三维营销3-D商店稽核Store Audit社会等级Social Grading社会接受度Social Acceptability 社会营销Social Marketing深度访谈Depth Interview生存者Survivor生活方式Lifestyle声音比例SOV声音份额Share of Voice施乐Xerox时代华纳Time Warner时机感Sense of Timing时间档次Time Slot时序分析Time-Series analysis 识阈效应Threshold Effect使用与态度Usage and Attitude市场策略的利润效果Profit Impact of Market Strategy 市场调研Market Research市场调研/营销调研Marketing Research市场细分Market Segmentation市场占有率Market Share视听众暴露度Impession收获战略Harvesting Strategy收入效应Income Effect收视(听)率Ratings收视率Television Rating售点POP售点POS斯塔奇数字Starch Figure斯坦利·里索Stanley Resor斯沃琪Swatch四点分析SWOT Analysis随机抽样Random Sampling索尼SONY态度Attitude探索性调研Exploratory汤橱浓汤Campbell’s Soup特许经营Franchise替代品Substitutes替代效应Substitution Effect天美时Timex听众调查Audience Research通用汽车General Motor同类相食Cannibalisation投射研究Projective Research图片响应法Picture Response Techniques推拉战略Push and Pull Strategies推力Push Power完成法Completion Techniques完全竞争市场Perfectly Competitive Market 万宝路Marlboro万事达卡Master Card威廉·伯恩巴克William Bernbach威士卡VISA维持者Sustainer伟哥Viagra胃溃疡峡谷Ulcer Gulch稳定插播Anchored Spot问卷Questionnaire沃尔玛Wal-Mart Stores无品牌忠诚度No Brand Loyalty无提示认知Unaided Awareness无准备调查访问Cold Calling西门子SIEMENS习惯购买者Habitual Buyer习惯性购买Habit Buying喜力Heineken系统销售System Selling细流战Drip Campaign显著特征Salient Attribute现场调研Field Research现场督导Conductor现场督导Field Supervisor现场工作Field Work现场人员Field Force线上活动Above-the-line线下活动Below-the-line相关群体Reference Group象牙牌香皂Ivory消费者购物固定样本Consumer Purchase Panel 消费者内在需求Consumer Insight消费者偏好Consumer Preferences消费者剩余Consumer Surplus消费者形象描述Consumer Profile销售定额Sales Quota销售反馈功能Sales Response Function 销售领域Sales Territory销售预测Sales Forecast销售专集Sales Literature销售组合Sales Mix小组讨论Group Discussion心理图案学Psychographics心理戏剧Motivational Theater心智索引Mindex心智占有率Share of Mind新奇士Sunkist新人训练Orientation Training形象Image虚荣效应Snob Effect选择性分销Selective Distribution雪佛兰Chevrolet雅皮YUPPY眼睛轨迹研究Eye Tracking Research扬雅广告公司Young & Rubicam样品Sample一次性购物One-stop Shopping一手资料Primary Data伊莱克斯Electrolux宜家IKEA移情作用Empathy意见领导Opinion Leader因果性调研Causal Research营销会计稽核Marketing Audit营销近视Marketing Myopia营销组合10P’s营销组合4C’s’营销组合4P’s营销组合Marketing Mix营业额/到达率增长指数Turnover影响力等级Hierarchy of Effects 佣金制Commission System由报纸决定(刊登位置) Run-of-paper 邮购Mail Order有提示认知Aided Awareness有效贮藏期限Shelf Life诱导转向法Bait and Switch语义差异法Semantic Differential预检验Pre-testing原创性Originality原子状测试Atomistic Test岳母研究Mother-in-law Research载波技术ZAP赞助Sponsorship詹姆士·韦伯扬James Webb Young展览会Exhibition争夺经营Scrambled Merchandising正常商品Normal Goods直递Direct Mail直销Direct Marketing智威汤逊J. Walter Thompson重度消费者Heavy User主持人Moderator主题类化法Thematic Apperception属性特征Attributes住地居民细分法 A Classification of Residential Neighborhoods 专家调研Specialist Research资料手册Fact Book自付优惠Self-liquidating Offer 棕色商品Brown Goods最终用户End-user。

一些中文常用语的地道翻译

一些中文常用语的地道翻译1. 素质教育：Quality Education2. EQ：分两种，一种为教育商数Educational quotient，另一种情感商数Emotional quotient3. 保险业：the insurance industry4. 保证重点支出：ensure funding for priority areas5. 补发拖欠的养老金：clear up pension payments in arrears6. 不良贷款：non-performing loan7. 层层转包和违法分包：mutlti-level contracting and illegal subcontracting8. 城乡信用社：credit cooperative in both urban and rural areas9. 城镇居民最低生活保障：a minimum standard of living for city residents10. 城镇职工医疗保障制度：the system of medical insurance for urban workers11. 出口信贷：export credit12. 贷款质量：loan quality13. 贷款质量五级分类办法：the five-category assets classification for bank loans14. 防范和化解金融风险：take precautions against and reduce financial risks15. 防洪工程：flood-prevention project16. 非法外汇交易：illegal foreign exchange transaction17. 非贸易收汇：foreign exchange earnings through nontrade channels18. 非银行金融机构：non-bank financial institutions19. 费改税：transform administrative fees into taxes20. 跟踪审计：foolow-up auditing21. 工程监理制度：the monitoring system for projects22. 国有资产安全：the safety of state-owned assets23. 过度开垦：excess reclamation24. 合同管理制度：the contract system for governing projects25. 积极的财政政策：pro-active fiscal policy26. 基本生活费：basic allowance27. 解除劳动关系：sever labor relation28. 金融监管责任制：the responsibility system for financial supervision29. 经济安全：economic security30. 靠扩大财政赤字搞建设：to increase the deficit to spend more on development31. 扩大国内需求：the expansion of domestic demand32. 拉动经济增长：fuel economic growth33. 粮食仓库：grain depot34. 粮食收购企业：grain collection and storage enterprise35. 粮食收购资金实行封闭运行：closed operation of grain purchase funds36. 粮食销售市场：grain sales market37. 劣质工程：shoddy engineering38. 乱收费、乱摊派、乱罚款：arbitrary charges, fund-raising, quotas and fines39. 骗汇、逃汇、套汇：obtain foreign currency under false pretenses, not turn over foreign owed to the government and illegal arbitrage40. 融资渠道：financing channels41. 商业信贷原则：the principles for commercial credit42. 社会保险机构：social security institution43. 失业保险金：unemployment insurance benefits44. 偷税、骗税、逃税、抗税：tax evasion, tax fraud and refusal to pay taxes45. 外汇收支：foreign exchange revenue and spending46. 安居工程：housing project for low-income urban residents47. 信息化：information-based; informationization48. 智力密集型：concentration of brain power; knowledge-intensive49. 外资企业：overseas-funded enterprises50. 下岗职工：laid-off workers51. 分流：reposition of redundant personnel52. 素质教育：education for all-round development53. 豆腐渣工程：jerry-built projects54. 社会治安情况：law-and-order situation55. 民族国家：nation state56. “台独”："independence of Taiwan"57. 台湾当局：Taiwan authorities58. 台湾同胞：Taiwan compatriots59. 台湾是中国领土不可分割的一部分：Taiwan is an inalienable part of the Chinese territory.60. 西部大开发：Development of the West Regions61. 可持续性发展：sustainable development62. 风险投资：risk investment63. 通货紧缩：deflation64. 扩大内需：to expand domestic demand65. 计算机辅助教学：computer-assisted instruction ( CAI )66. 网络空间：cyberspace67. 虚拟现实：virtual reality68. 网民：netizen ( net citizen )69. 电脑犯罪：computer crime70. 电子商务：the e-business71. 网上购物：shopping online72. 应试教育：exam-oriented education73. 学生减负：to reduce study load74. “厄尔尼诺”：（EL Nino）75. “拉尼娜”：（La Nina）76. “智商”：（IQ）77. “情商”：（EQ）78. “第三产业”：（third/tertiary industry,service sector,third sequence of enterprises）79．“第四产业”：（quaternary/information industry）80．“军嫂”：（military spouse）81．“峰会”（香港译“极峰会议”）”：summit(conference)82．“克隆”：clone83．“冰毒”：ice84．“摇头丸”：dancing outreach85．“传销”：multi level marketing86．“（计算机）2000年问题”：Y2K problem(y for year, k for kilo or thousand) 87．“白皮书”：white paper(不是white cover book)88．“傻瓜相机”：Instamatic(商标名，焦距、镜头均固定，被称为foolproof相机)；89．“白条”：IOU note（IOU：债款、债务，由I owe you 的读音缩略转义而来）90．“巡回招聘”：milk round（一种招聘毕业生的方式，大公司走访各大学及学院，向求职者介绍本公司情况并与报名者晤谈）。

常用的行话大全

常用的行话大全常用行话大全引言：行话是指在特定行业或工作中经常使用的术语、俚语和固定表达方式。

它们通常能够简洁明了地传达复杂的信息，提高工作效率。

本文将为您介绍一些常用的行话，帮助您更好地融入工作环境。

一、商务行话1. "Low-hanging fruit" - 指代容易达成或实现的目标，通常是指当下可利用的最佳机会。

2. "Think outside the box" - 强调别墅或创新思维，意味着超越传统观念，寻找新的解决方案。

3. "Par for the course" - 指某些事物或事件属于预料中的正常情况。

4. "Get down to brass tacks" - 意指针对问题的核心要点进行讨论，摒弃无关紧要的内容。

5. "Ballpark figure" - 指估算的大概数值，常用于讨论预算或费用。

二、科技行话1. "Beta testing" - 指在产品正式发布前对其进行测试，以发现和修复潜在的问题。

2. "Back-end" - 指与用户界面不直接相关的软件或系统部分，通常用于描述服务器和数据库等。

3. "Cutting-edge" - 意指最先进或最新技术，常用于描述科技公司的产品或创新。

4. "Scalability" - 强调系统或软件能够适应不断增长的需求和用户规模的能力。

5. "Cloud computing" - 是指通过互联网提供计算服务，使用户能够通过网络访问存储和处理数据。

三、金融行话1. "Blue-chip company" - 指声誉良好、长期稳定的上市公司，通常是指大型公司。

2. "Bull market" - 指股市持续上涨的行情。

咨询行业资质用语

咨询行业资质用语在咨询或者投行，很多人经常抱怨自己的数据、观点或者报告被老板Cha了。

Cha意思是Challenge，指的是对提出的观点或者数据提出一个轻微的质疑。

Challenge是咨询行业工作的常态，每天你的各种产出都会被同时Cha、被老板Cha、被客户Cha。

本质上，Cha是咨询行业提升交付物质量的要求，也是擅长逻辑思维的顾问们的一种习惯。

可以说，无Cha不咨询。

不Tie是指你的领带打的不好吗？这个表达可不是说你没有打领带，而是说你的数据不相符，或者没有配平。

在分析数据或者一些Case的时候，当你从Demand或者Supply的角度出发去进行分析，你最终得到的答案都会非常相近，但是如果数据差距比较大的时候，一般就会说你的这个数据不Tie。

对于逻辑合理性的追求，是咨询每天都要涉及工作的核心。

如果有人对你说，你的分析“不Re”，那么你要想一想你的分析是否有一些逻辑的漏洞。

不Re也可能是你所举证的内容不够有信服力或者不够合理，所以你也需要考虑一下对于自己所搜集的信息进行新一轮的梳理。

Bandwidth的本意是数据带宽，而在工作中则一般指工作的负荷，也可以用capacity来表示。

Bandwidth往往成为顾问们拒绝接活的尚方宝剑。

比如有人找你帮忙，但是你现在却忙的焦头烂额，这个时候你就可以告诉TA“我的Bandwidth不够了”。

然后，人家只能另请高明了。

Drill是钻的意思，down是向下，连起来的意思就是“往下钻”。

不过在咨询行业里，一般我们说的“向下钻”并不是给客户的办公室刨个坑，而是进一步地对某个问题做深入分析。

在咨询行业需要遵循80/20的原则，所以我们必须有所侧重，不可能对所有问题都drilldown，但对于需要深入分析的问题，我们必须掘地三尺。

大家都知道PPT在咨询行业中很重要，而Skeleton则是PPT的雏形。

在工作中，一般会先把整个报告的框架搭出来，这个时候你就可以说“我的PPT没做好，但是已经有了一个Skeleton”。