Unit 3-Company history

剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: Levi Strauss & Co.
Expressions: Rivet:铆钉 Depression: a period of drastic decline in a national or international economy, characterized by decreasing business activity, falling prices, and unemployment萧条 Billboard:广告牌 Commercial: an advertisement on television or radio在电 视或广播上的广告 Launderette:自助洗衣店 Anniversary:周年纪念
b/c/e b/f a/d a/e b/d/f
inherit: receive (sth) from a predecessor 从前任接过（某事物） presidency:总裁职务 directorship:管理者的职位
剑桥标准商务英语教程（初级） Business BENCHMARK (Preliminary)

Look at the verbs and nouns below. Find eight verb-noun collocations. You can use some verbs and nouns twice. b 1. set up 2. launch 3. take over 4. win 5. run 6. inherit a. an award b. a business c. a product d. money e. an advertising campaign f. the presidency/directorship

剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: HONGDOU

The article of Hongdou has five paragraphs. Write a number in the boxes to show which information each paragraph contains. The The The The The early history of the company company’s markets company’s success origin of the company’s name movement away from state ownership
1865 1886 1903 1976
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Do the companies quiz.
Which company ? b began in1865 as a forestry and power business. 1.___ a) Ericsson b) Nokia c) Motorola
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Now underline the verbs which mean the same thing in each pair of sentences in the Exercise A

Paragraph: 3 and 4
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: HONGDOU

Read the article more slowly and number the following events in the correct order.
Do you know the product range of this brand?
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: HONGDOU

Skim the article once quickly, without stopping to look up new vocabulary, to get a general idea of its content. What is the article talking about?
5.___ c employs more people than any other company. a) Wal-Mart b) Siemens c) General Motors a has the largest factory in the world. 6.___ a) Boeing b) Ford c) Sony c was started by Ray A. Kroc in 1955. 7.___ a) Burger King b) Kentucky Fried Chicken
3 5 2 1 4
a. b. c. d. e.
剑桥标准商务英语教程（初级） NhomakorabeaBusiness BENCHMARK (Preliminary)
Reading: HONGDOU

If you only wanted to know about the history of the company, which two paragraphs would you need to read?
c produces the most successful toy in history. 2.___ a) Disney b) Fisher-Price c) Mattel
3.___ a has its head office in San Francisco. a) Levi-Strauss b) Nike c) Calvin Klein
费雪：美国著名的儿 童玩具制造商 美泰：全球最大玩具商
4.___ b buys more sugar than any other company in the world. a) Nestle b) Coca-Cola c) Suchard
瑞莎：瑞士巧克 力制造商，现隶 属于卡夫集团
剑桥标准商务英语教程（初级） Business BENCHMARK (Preliminary)
7 3 2
4
a. b. c. d.
1 6
5
Zhou Haijiang became chairman of the company. Zhou Haijiang’s grandfather died. The state took over ownership of the company. Zhou Haijiang’s father began running the company. e. Zhou Haijiang’s grandfather began a cotton processing operation. f. State ownership of the company fell below 50 per cent. g. Zhou Haijiang began to work for the company.
c) McDonald’s
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: Levi Strauss & Co.
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: Levi Strauss & Co.
Business BENCHMARK (Preliminary)
剑桥标准商务英语教程（初级）
Reading: HONGDOU
Expressions: affection: feeling of fondness; love 喜爱; 爱 I tried to win her affection(s). 我尽力讨她的欢心。 mill:制造厂 a textile mill a steel mill. 纺织厂 钢铁厂 communist:共产党的 collective:集体 privatise: to change (an industry or a business, for example) from governmental or public ownership or control to private enterprise 私有化 national congress:人民代表大会 share:股份 appeal to sb.: be attractive or interesting (to sb.) （对某人）有吸 引力 Her sense of humour appealed to him enormously. 她的幽默感把他强烈地吸引住了。
Reading: Levi Strauss & Co.

Skim the text about Levi Strauss & Co. quickly to get a general idea of what it is about. Choose the best title for the article. 1. Levi Strauss & Co.: a strange beginning 2. Levi Strauss & Co.: the story of their success ∨ 3. Levi Strauss & Co.: their company structure
AUTOTECH A large car parts company John Smith started Autotech in 1960. GREEN FINGERS A small garden products company George and James Hawkins began Green Fingers in the 1920s.
It has a workforce of 2,500. Autotech exports to over 12 countries. It manufactures car parts
It employs about 35 people. Green Fingers sells some of its products abroad It makes garden products. It launches twelve new products a year Green Fingers supplies the gardening industry.
剑桥标准商务英语教程（初级） Business BENCHMARK (Preliminary)
Listening: Joseph Rowntree

Listen for the key facts and complete the lecture notes about Joseph Rowntree.
It introduces one or two new components each year. .Autotech provides components for the car industry
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: HONGDOU
Unit 3 Company history
剑桥标准商务英语教程（初级）
Business BENCHMARK
Getting started

How old do you think these companies are? Try to match each one with the date it was set up.