新视野大学英语视听说(第二版)第二册 UNIT 4 Beware of Ads!
大学英语视听说2Unit4听力原文
Unit4Lead-in1.Both sides spend piles of money to produce cool ads, but in fact they will only cancel out each other's effort.Neither side will gain. Eventually, the large sums spent on advertising will be passed on to consumers. Sounds bad, doesn't it? But we have no alternative. If we allow ads for one product but forbid ads for another, this means unfair competition. As a result, one product will turn out to be successful, while the other is sure to havea poor market. Should we ban ads altogether? This seems fair to all manufacturers. But consumers will nothave enough information about products to make a choice. Worse still, they may not even know a new product has been turned out, let alone buy it. Perhaps we had better accept ads, but we can impose restrictions on them to protect consumers' interests. For example, an ad should not include an untruthful statement or exaggeration.Also, advertisers should not claim that their products are superior to others. Restrictions like these may partly compensate for the shortcomings of advertisements.2.It is certainly necessary for us to look at ads, for they provide valuable information on the function, quality andprice of a product. However, we should beware of ads that do not tell the truth. Comparing ads for similar products, we may become better informed and judge them more accurately. In addition to advertisements, we can depend on other consumers for information. A consumer has no personal interest in a product and therefore is likely to be more objective than the advertiser. Finally, our common sense can play a role in our choice of a commodity. To summarize, we can turn to various sources for help before we decide on an advertised product.3.Advertisements have negative social effects as well as economic effects. First, the posters and billboards canblock scenic views and ruin the environment. Second, people who cannot afford the advertised product may develop a sense of inferiority. Third, as often as not, ads encourage unnecessary buying. Fourth, ads usually portray young and beautiful people. Thus older, plain-looking people may feel as if they do not belong to the contemporary world. If you think carefully, you may find more disadvantages to advertising.4.On the whole, I do not think it is a good idea to imitate a movie star's clothes. Students should focus on theirstudies. In the case of students from disadvantaged families, they have no reason to add to the financial burden on their parents. A fashionable dress costs too much for their parents. If a student has done his work well and has plenty of money, then I have no objection to his wearing a film star's fashionable clothes. Wearing such clothes, some people may feel content and then concentrate on more useful pursuits.Listening InThe Influence of AdvertisingRichard: Dad, I need a pair of new shoes for an important basketball game. My old ones look kind of funny. Father: Funny! We just bought those last spring. There's a lot of life left in them.Richard: But look at this ad with Yao Ming. He says these shoes give him extra spring.Father: Yao Ming is so tall that he doesn't need extra spring. Anyway, he makes more money than I do. And they probably give him millions of dollars to wear those shoes.Richard: But if you bought me the shoes, I'd wear them for nothing. And I'd have that extra spring. Father: Do you think Yao Ming reached the top just because of the shoes he wears? Or was it something else? Richard: You mean like hard work, dedication, that sort of thing?Father: Exactly. Just focus on your studies and forget the shoes.I'll get a camera.One day just before closing time, John rushed into a TV store to buy a color TV set with the money he had savedfor three months. The friendly shop assistant was waiting for the day's last and 100th customer to reach his sales target for his bonus, so he warmly greeted John and showed him the various models on display. He asked John to see how sharp and colorful the image on the screen was. At that moment, a new commercial came onto the screen, introducing a popular brand of camera as well as some beautiful pictures it had taken. The camera and the pictures attracted John. He suddenly changed his mind and told the shop assistant: "Thank you for the TV commercial. Now I have to hurry to the camera store to get that camera."Don't even think about it!"Don't even think about it!" is a phrase commonly used in the United States when a person emphatically denies or refuses something.In 1995, Shaquille O'Neal, a popular basketball player, made a Pepsi commercial in which this phrase was used. The commercial begins with Shaq playing basketball, and a little kid is watching him. Then the boy cries out the name of this basketball star. Shaq turns to see the kid with a Pepsi in his hand. He walks over to the boy and says "Hey, can I have it?" He bends over, supposing that his admirer will give him the Pepsi. But then the kid says, "Don't even think about it!" This commercial was rather popular, and it had been shown on TV for about three years.The commercial seems to have a more dramatic effect than that produced by the Coca-Cola company in the 1970s. In the Coke ad a young boy meets football star "Mean" Joe Green as he is leaving the field after a game. The boy gives his hero a bottle of Coke, and in exchange for the drink, the football player throws his towel to the boy, who excitedly catches the souvenir.The phrase "Don't even think about it!" is used on many other occasions. Visitors to New York City are often amused to see a road sign with these words: "Don't even think about parking here." This road sign means that people are strictly prohibited from parking there.Ⅴ.Let’s talkJob Ad for a Friendly EmployeeA firm advertising for a "friendly" employee has been asked to change its wording because it discriminates against unfriendly people.Travelco, a travel agency, put in a request for a "friendly employee" to provide food for its staff. But the Job Center in Bristol told managing director Harry Smith that he would have to remove the word "friendly" before the advertisement could be accepted.Mr. Smith said he could not believe the decision and thought it was "ridiculous". He said: "We were told we could not use that particular word because it was discriminatory against people who looked unfriendly. We thought it was ridiculous. It's only too natural for us to specify what kind of people we want." He added, "The people at the center have since said they thought they had been a little over the top."The center had made it a rule that certain words were not allowed in ads and the words "motivated" and "enthusiastic" had been banned in the past.An official of the center said: "We do have guidelines of not using personality characteristics in advertisements to ensure that there is no discrimination in the process."She added: "We should leave the dispute to the local judges. They'll make the final decision. It's possible that a member of our staff has been over-enthusiastic in cutting out words in ads."Ⅵ.Further Listening and SpeakingTask1:Banning Cigarette AdsNancy: Hey, Robert, what do you think about cigarette ads?Robert: They're disgusting. Many countries have banned tobacco ads completely.Nancy: I heard in the States advertisers are not allowed to show young people smoking cigarettes, neither are ads targeted at youth allowed.Robert: But advertisers keep finding ways around the law. Some years ago one cigarette ad showed a deer smoking, but it was dressed in a university sweater. Obviously the ad is trying to attract young people. Nancy: In order to increase sales, they have to make smoking appealing to young people. Make them think it's cool.Robert: Right. Cigarette manufacturers need to keep bringing in new customers. The old ones are dying of lung cancer.Nancy: Good point. Our Student Union should do some publicity against smoking on campus.Robert: I couldn't agree more.Task2:A Radio CommercialAre you looking for appliances or furniture to give new life to your home?Look no further! Here at Frontier Furniture, we have everything you need to give your home a new look and feel.Stereos, video machines, refrigerators, dining tables, washers and dryers. You name it; we have it! Low on cash? We have an easy rent-to-own plan that will put you on your favorite sofa tonight. Big color TVs cost only two hundred and twenty-five dollars; digital pianos starting at three ninety-nine ($399); king size beds from two hundred and fifty dollars. Free delivery on all major appliances.So come on down to Frontier Furniture. Located downtown two blocks east of city hall, across from Union Square. We're open daily from 10:00 AM to 9:30 PM. So, come on in, and let us make your dream home a reality.Task3:An Introduction to AdvertisingAdvertising has become increasingly specialized in modern times. In today's business world, supply usually outnumbers demand. There is great competition among different manufacturers of the same kind of product to attract customers to their product. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturers advertise in the newspapers and on posters. They sometimes pay for songs about their products in commercial radio programs. They employ attractive salesgirls to distribute samples. They organize competitions, with prizes for the winners. They often advertise on the screens of local cinemas. Most important of all, in countries that have television, they have advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. Sometimes they even spend more on ads than on the products themselves. We buy a particular product because we think it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.。
新视野大学英语视听说教程2答案第二版完整答案
新视野大学英语视听说教程2答案第二版完整答案Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part, replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T Tunit test 1-5 CCDBC band anymore longer big fan ones crazy to you in love it time to time on video 1-5 BCDDA 1-10 CDABACDCBCUnit 2 What’s on at the cinemaII Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T Funit test 1-5 CBABD very new1-5 DBDCA 1-10 CCBABCCDACUnit 3 Every Jack has his Jill!II Listening skills1-5: B C D A AIII Listening inTask 1: 1-5: go out, flaming red, crush ,chicken, likes6-9: guts, turn him down,konw, keeping everything , tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T Funit test 1-5 BDCDC 's in love him off his the 1-5CADBA 1-10 BCADDCACBD Unit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T Funit test 1-5 BBCDC the some age the1-5 CAAAB 1-10 CDCDCCBDBCUnit 5 Does your best friend have four legsII Listening skills1-5: A B B D CIII Listening inTask 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyunit test 1-5 ABACA ' seem to them the 're lazy/they are being Greek 1-5BCDAC 1-10AACBCDBCADUnit 6 What’s in fashion？II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt)Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded 6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches 6-10: loose morals, never appear, look childlike, women’s liberation, traditional VI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, woreTask 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion 5-7: the Middle Ages, part-time job, not too expensiveunit test 1-5 business a an more typical boy 1-5ACBDC 1-10CBAADBCDAC Unit 7 Does money talkII Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money, checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luck Task 2: 1-5: D C B D ATask 3: 1-5: T F F T Tunit test 1-5CDABC me a up him luck 1-5DCBAB 1-10 BACDABDCCCUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F Funit test 1-5BDDCA part a the spite of 1-5BCDDA 1-10BACBCADABD Unit 9 Are you safe todayII Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 327-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fearII Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F Tunit test 1-5CCADC it opposite way1-5 BDACC 1-10ABDACBBDAD。
新视野大学英语视听说教程2答案
新视野大学英语视听说教程2答案新视野大学英语视听说教程2答案第二版完整答案Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1/19页1-8: Good Morning to All, success, musical talents, without, second part, replaced, legalaction, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered,capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T Tunit test 1-5 CCDBC 1.favorite band 2.Not anymore 3.no longer 4.a big fan5.collected6.the ones7.Going crazy8.Maybe to you9.pressure 10.fall in love 12.from time to time 13.Go on 14.music video 1-5 BCDDA 1-10CDABACDCBCUnit 2 What’s on at the cinema?11.get it2/19页II Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Le t’s talk1-5: A B C D D3/19页VI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T Funit test 1-5 CBABD 1.a very good2.starring3.best-seller4.a newclassic5.violent6.somewhat7.before8.the calmness9.death10.thought1-5 DBDCA 1-10 CCBABCCDACUnit 3 Every Jack has his Jill!II Listening skills1-5: B C D A A4/19页III Listening inTask 1: 1-5: go out, flaming red, crush ,chicken, likes6-9: guts, turn him down,konw, keeping everything , tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, never Task 3: 3-2-1-5-9-7-6-4-8V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry,sir, play the role of GodTask 3: 1-5: F F T T Funit test 1-5 BDCDC 1.He's engaged2.even3.fell in love with4.swept him off his feet5.popped the question6.getting married7.lonely8.divorced9.different1-5CADBA 1-10BCADDCACBDUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffee Make yourself heard.—Ericsson mobile phone Obey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopier No business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen car6/19页Don’t leave home without it.—American Express credit cardShe works while you rest.—A washing machine III Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forget Task 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speaking7/19页Task 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways unit test around the law, new customers, old ones, smoking on campus Task 2: 1-5: A C B D D Task 3: 1-5: F T F T F 1-5 BBCDC 1.We do2.change the image3.do some surveys4.different age groups5.all the time6.your users7.target1-5 CAAAB 1-10 CDCDCCBDBCUnit 5 Does your best friend have four legs? II Listening skills1-5: A B B D CIII Listening in8/19页Task 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chicken9/19页Task 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyunit test 1-5 ABACA 1.how's2.they seem to be3.protects them from4.all the time5.scaring away6.though7.they're lazy/they are azy8.avoid being seen9.much faster10.like horses11.inGreek 1-5BCDAC 1-10AACBCDBCADUnit 6 What’s in fashion?II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt)Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speaking11/19页Task 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, woreTask 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveunit test 1-5 DDCAC1.trying on2.a business suit3.in a blouse4.cotton tights5.a dress6.aminiskirt7.to an office8.catch more eyes9.suit10.a typical boy 1-5ACBDC1-10CBAADBCDACUnit 7 Does money talk?II Listening skills1-5: B A A D BIII Listening in12/19页Task 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percent Task 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money, check VI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luck Task 2: 1-5: D C B D ATask 3: 1-5: T F F T Tunit test 1-5CDABC 1.give me a loan2.What for3.support4.are spending5.hard up myself6.lethim know7.get nowhere8.easy-going9.generalmanager10.my luck 1-5DCBAB 1-1013/19页BACDABDCCCUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front door14/19页V Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F Funit test 1-5BDDCA 1.greater part of3.small office4.things5.3 meals6.get a break7.play games8.get fired9.all ears10.allow11.on the phone12.change places13.In spite of 1-5BCDDA1-10BACBCADABDUnit 9 Are you safe today?II Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 327-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and pets16/19页V Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, callsfor backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear?II Listening skills17/19页1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another city III Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A A V Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speaking18/19页Task 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of trouble。
新视野视听说第二册第四单元答案
Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind of funny. But the father thinks there is still a lot of life leftin the old shoes. The son points out that in an ad Yao Ming claims that these shoes give him extra spring. The father, on the other hand, says that he does not make as much money as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him dollers for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes for nothing. Then the father replies that Yao Ming did not reach the top simply because of the shoes. Rather, there must be something else. The son knows his father means things like hard work and dedication. Finally the father asks the sonto focus on his studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertising becauseit prejudices against friendly people.(A)True(B)False2. Travelco is looking for an employee to provide food for its staff.(A)True(B)False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A)True(B)False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A)True(B)False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A)True(B)False1.How does the Pepsi commercial begin(A)Shaq is playing basketball while a kid is looking on.(B)Shaq drinks Pepsi while a kid plays basketball.(C)Shaq and a kid are both drinking Pepsi.(D)Shaq is teaching a kid to play basketball.2.Why does Shaq walk toward the kid(A)Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C)Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commercial trying to say(A) The basketball star has a stronger appeal to the kid thananything else.(B) Pepsi has a stronger appeal to the kid than the basketballstar does.(C)The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.What is the Coca-Cola commercial trying to tell us(A)Coke is more valuable than any other souvenir.(B)The boy likes Coke better than the football star's towel.(C)The football star likes Coke very much.(D)Coke is superior to other drinks.5.What does the road sign in New York City mean(A)While parking, don't think too much about anything else.(B)The road there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A)True(B)False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A)True(B)False3. Both an extra number and a percentage can be used in an ad.(A)True(B)False4. In an advertisement you should use many adverbs to modify verbs to conveya sense of action and urgency.(A)True(B)False5. At the end of your ad, you need to tell consumers what they should donext.(A)True(B)False1. W hat have many countries done to discourage smoking？They have banned tobacco ads completely.Your answer Correct answerbanned tobacco ads banned tobacco ads / bannedcigarette ads2. W hat kind of tobacco advertising is not allowed in the United States？Advertisers are not allowed to show young people smoking cigarettes.Your answer Correct answeryoung people smoking cigarettes young people smoking cigarettes3. W hat do advertisers do with the law against cigarette ads aimed at youth？They keep finding ways around the law.Your answer Correct answerways around the law ways around the law4. W hy do cigarette manufacturers want to target young people？They must keep bringing in new customers, as the old ones are dying oflung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. A ccording to the woman, what should the Student Union do？It should do some publicity against smoking on campus.Your answer Correct answersmoking on campus smoking on campus1.What is true of the contemporary business world(A)Supply usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage(A)Manufacturers advertise their products in newspapers.(B)Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoringsporting events.(D)Manufacturers advertise their products through salesgirls.3.According to the passage, what is the most important means of advertising(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can advertisements influence people(A)Because ads are cleverly designed.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not betelling the truth.(D) Because people believe what ads say without thinking if theads are true.5.What is the passage discussing(A)The importance of advertising.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A)True(B)False2. "An easy rent-to-own plan" probably means a plan to help customers rentsomething until finally they own it.(A)True(B)False3. The maximum price of a digital piano is 399 dollars.(A)True(B)False4. Major items are delivered free of charge.(A)True(B)False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A)True(B)False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing,there will be time for you to choose the correct answers. Use the second playingto check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:(1)We do, and we hope you can help us.W:Certainly we can. First, we must (2)change the image of bus travel. M:How do you do thatW:Well, we'll (3)do some survice to see what people really think about taking the bus. We'll investigate (4)different dates and so on. M:Will that workW:It works (5)all the time. Once we get a profile of (6)users, we can see who we can (7)target it.Your answer Correct answer(1) We do We do(2) change the image change the image(3) do some survice do some surveys(4) different dates different age groups(5) all the time all the time(6) users your users(7) target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertisingA. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an adA. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importanceA. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mailA. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5. What is the passage mainly talking aboutA. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smokingcigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in the UnitedStates when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野大学英语视听说教程第2册单元测试答案unittest4
Unit 4 Beware of ads!Done with this task. Your current score: 100%Unit 4 testNextDirections: Click on the speaker to the left to start playing the audio recordingfor Parts I, II and III. They will be played continuously. Once the recordingstarts playing, please do NOT click on either the speaker icon or the 'Unit Quiz'link in the menu bar above. Otherwise, you may lose the chance of hearing thecomplete recording.Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing,there will be time for you to choose the correct answers. Use the secondplaying to check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:W:Certainly we can. First, we mustM:How do you do that?W:Well, we'llabout taking the bus. We'll investigate so on.M:Will that work?W:It workswe can see who we can Your answer Correct answer(1)We do We do (2)change the image change the image (3)do some surveys do some surveys (4)different age groupsdifferent age groups(5)all the time all the time (6)your users your users (7)targettargetPart III ScriptDirections: Listen to the following recording, and then choose the correctanswers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5.What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smoking cigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in theUnited States when a person emphatically denies another personsomething.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野大学英语第二版第2册视听说教程答案
上一篇|下一篇：组胚实验（老师电...New Horizon Viewing, Listening, Speaking Book IIKeysUnit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part, replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T TUnit 2 What’s on at the cinema?II Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the future Task 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fiction V Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T FUnit 3 Every Jack has his Jill!II Listening skills1-5: B A A A AIII Listening inTask 1: 1-5: go out, flaming red, crush, chicken, likes6-9: guts, turn him down, keeping everything, tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-1-8-4-7-6-9-5V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T FUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-6: shoes, funny, a lot of life, ad, extra spring, money 7-12: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T FUnit 5 Does your best friend have four legs?II Listening skills1-5: A B B D CIII Listening inTask 1:2-5-3-1-4-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money 7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyUnit 6 What’s in fashion?II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt) Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, wore Task 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveUnit 7 Does money talk?II Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close 8-14: box, locked, foolish, all that money, go back on her word, put the money, checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luckTask 2: 1-5: D C B D ATask 3: 1-5: T F F T TUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F FUnit 9 Are you safe today?II Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 32 7-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances 6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear?II Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened 6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F TNew Horizon Viewing, Listening, Speaking Book IIKeysUnit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part, replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T TUnit 2 What’s on at the cinema?II Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the future Task 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fiction V Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T FUnit 3 Every Jack has his Jill!II Listening skills1-5: B A A A AIII Listening inTask 1: 1-5: go out, flaming red, crush, chicken, likes6-9: guts, turn him down, keeping everything, tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-1-5-9-7-6-4-8V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T FUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T FUnit 5 Does your best friend have four legs?II Listening skills1-5: A B B D CIII Listening inTask 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money 7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyUnit 6 What’s in fashion?II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt) Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, wore Task 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveUnit 7 Does money talk?II Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close 8-14: box, locked, foolish, all that money, go back on her word, put the money, checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luckTask 2: 1-5: D C B D ATask 3: 1-5: T F F T TUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F FUnit 9 Are you safe today?II Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 32 7-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances 6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear?II Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F T壹：CCDCBfavorite bandNot anymoreno longera big fancollectedthe onesGoing crazyMaybe to youpressurefall in loveget itfrom time to timeGo onmusic videoBCDDACDABA CDCBC___________________________________________________________贰：CBABDa very good ，starring ，best-seller ，a new classic ，violent somewhat ，before，the calmness ，death ，thoughtDBDCACCBAB CCDAC叁：BDCDCHe's engaged ，even ，fell in love with ，swept him off his feet popped the question ，getting married ，lonely ，divorced ，different CADBABCADD CACBD肆：BBCDCWe do，change the image，do some surveys，different age groups，all the timeyour users，targetCAAABCDCDC CBDBC伍：ABACAhow is ，they seem to be，protects them from ，all the time ，scaring away though，they are lazy，avoid being seen ，much faster，like horsesin GreekBCDACAACBC DBCAD陆：DDCACtrying ona business suitin a blousecotton tightsa dressa miniskirtto an officecatch more eyessuita typical boyACDBCCBAAD BCDAC___________________________________________________________柒：CDABCgive me a loanWhat forsupportare spendinghard up myselflet him knowget nowhereeasy-goinggeneral managermy luckDCBABBACDA BDCCC八BDDCA BCDDA BACBC ADABD1.in prison2.the greater part of3.smalloffice 4.things 5 .3 meals6.get a break7.play games8.get fired9.all ears 10.allow 11.on the phone12.change places 13.In spite of九CCADC BDACC ABDAC BBDADdriven through 2 right away 3 smells of 4 runinto 5 going 6 Look out7. hit it 8. the opposite way十CCDDC1 two people2 What's up 3camping 4 Care to5 snakes 6scared stiff 7 in the mountains 8care for 9 Poisonous on es 10 like 11can you 12or not 13 how loud 14 screamCBDAC CBADA DCBBA。
新视野视听说第二册第四单元答案解析
Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind of f unny. But the father thinks there is still a l ot of l i f e left in the old shoes. The son points out that in an ad Yao Ming claims that these shoes give him ext r a spr i ng. The father, on the other hand, says that he does not make as much m oney as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him dol l er s for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes f or not hi ng. Then the father replies that Yao Ming did not r each t he t op simply because of the shoes. Rather, there must be something else. The son knows his father means things like har d w or k and dedication. Finally the father asks the son to f ocus on his studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertisingbecause it prejudices against friendly people.(A) True(B) False2. Travelco is looking for an employee to provide food for its staff.(A) True(B) False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A) True(B) False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A) True(B) False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A) True(B) False1. How does the Pepsi commercial begin?(A) Shaq is playing basketball while a kid is looking on.(B) Shaq drinks Pepsi while a kid plays basketball.(C) Shaq and a kid are both drinking Pepsi.(D) Shaq is teaching a kid to play basketball.2. Why does Shaq walk toward the kid?(A) Because he wants to know if the kid admires him.(B) Because he wants to ask the kid for the Pepsi.(C) Because he is going to buy a Pepsi from the kid.(D) Because he likes the kid.3. What is the Pepsi commercial trying to say?(A) The basketball star has a stronger appeal to the kid than(B) Pepsi has a stronger appeal to the kid than the(C) The kid likes basketball better than anything else.(D) Pepsi is better than Coca-Cola.4. What is the Coca-Cola commercial trying to tell us?(A) Coke is more valuable than any other souvenir.(B) The boy likes Coke better than the football star's towel.(C) The football star likes Coke very much.(D) Coke is superior to other drinks.5. What does the road sign in New York City mean?(A) While parking, don't think too much about anything(B) The road there is dangerous.(C) Parking there is not allowed.(D) Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A) True(B) False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A) True(B) False3. Both an extra number and a percentage can be used in an ad.(A) True(B) False4. In an advertisement you should use many adverbs to modify verbs toconvey a sense of action and urgency.(A) True(B) False5. At the end of your ad, you need to tell consumers what they should donext.(A) True(B) False1. What have many countries done to discourage smoking?They have banned t obacco ads completely.Your answer Correct answerbanned tobacco ads banned tobacco ads /banned cigarette ads2. What kind of tobacco advertising is not allowed in the United States?Advertisers are not allowed to show young peopl e sm oki ng ci gar et t es.Your answer Correct answeryoung people smokingcigarettesyoung people smokingcigarettes3. What do advertisers do with the law against cigarette ads aimed at youth?They keep finding w ays ar ound t he l aw.Your answer Correct answerways around the law ways around the law4. Why do cigarette manufacturers want to target young people?They must keep bringing in new cust om er s, as the ol d ones are dying of lung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. According to the woman, what should the Student Union do?It should do some publicity against sm oki ng on cam pus.Your answer Correct answersmoking on campus smoking on campus1. What is true of the contemporary business world?(A) Supply usually outnumbers demand.(B) Demand usually outnumbers supply.(C) Supply is usually equal to demand.(D) When supply exceeds demand, prices rise.2. What is NOT mentioned in the passage?(A) Manufacturers advertise their products in newspapers.(B) Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoring(D) Manufacturers advertise their products through salesgirls.3. According to the passage, what is the most important means ofadvertising?(A) The cinema.(B) The television.(C) The newspaper.(D) The radio.4. According to the passage, why can advertisements influencepeople?(A) Because ads are cleverly designed.(B) Because many people are eager to buy.(C) Because people like ads even if they know ads may not be(D) Because people believe what ads say without thinking if5. What is the passage discussing?(A) The importance of advertising.(B) Various ways of advertising.(C) The successes and failures of advertising.(D) The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A) True(B) False2. "An easy rent-to-own plan" probably means a plan to help customersrent something until finally they own it.(A) True(B) False3. The maximum price of a digital piano is 399 dollars.(A) True(B) False4. Major items are delivered free of charge.(A) True(B) False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A) True(B) False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. (Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2. (Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3. (Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4. (Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5. (Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:W :Certainly we can. First, we mustof bus travel.M:How do you do that?W :Well, we'llto see what people really think about taking the bus. We'll investigateand so on.M:Will that work?W :It works (5)al l t he t i m e. Once we get a profile of (6)user s, we can see who we can (7)t ar get i t.Your answer Correct answer(1) We doWe do(2) change the image change the image(3) do some survice do some surveys(4) different dates different age groups(5) all the time all the time(6) users your users(7) target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of5. What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1. Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2. They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3. In the States, advertisers are not allowed ________ young people smoking cigarettes.A. showB. showingC. to showD. to be shown4. Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5. Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6. "Don't _____ think about it!" is an expression commonly used in the United States when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7. It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8. Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9. Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators, dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野大学英语视听说教程2答案第二版完整答案
新视野大学英语视听说教程2答案第二版完整答案Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part, replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T Tunit test 1-5 CCDBC band anymore longer big fan ones crazy to you in love it time to time on video 1-5 BCDDA 1-10 CDABACDCBCUnit 2 What’s on at the cinemaII Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T Funit test 1-5 CBABD very new1-5 DBDCA 1-10 CCBABCCDACUnit 3 Every Jack has his Jill!II Listening skills1-5: B C D A AIII Listening inTask 1: 1-5: go out, flaming red, crush ,chicken, likes6-9: guts, turn him down,konw, keeping everything , tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T Funit test 1-5 BDCDC 's in love him off his the 1-5CADBA 1-10 BCADDCACBDUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T Funit test 1-5 BBCDC the some age the1-5 CAAAB 1-10 CDCDCCBDBCUnit 5 Does your best friend have four legsII Listening skills1-5: A B B D CIII Listening inTask 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyunit test 1-5 ABACA ' seem to them the 're lazy/they are being Greek 1-5BCDAC 1-10AACBCDBCADUnit 6 What’s in fashionII Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt)Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, woreTask 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveunit test 1-5 business a an more typical boy 1-5ACBDC 1-10CBAADBCDACUnit 7 Does money talkII Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money, check VI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luck Task 2: 1-5: D C B D ATask 3: 1-5: T F F T Tunit test 1-5CDABC me a up him luck 1-5DCBAB 1-10 BACDABDCCC Unit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F Funit test 1-5BDDCA part a the spite of 1-5BCDDA 1-10BACBCADABDUnit 9 Are you safe todayII Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 327-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fearII Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F Tunit test 1-5CCADC it opposite way1-5 BDACC 1-10ABDACBBDAD。
新视野大学英语视听说教程2答案第二版答案
新视野大学英语视听说教程2答案第二版完整答案Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part, replaced, legalaction, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T Tunit test 1-5 CCDBC 1.favorite band 2.Not anymore 3.no longer 4.a big fan5.collected6.the ones7.Going crazy8.Maybe to you9.pressure 10.fall in love11.get it 12.from time to time 13.Go on 14.music video 1-5 BCDDA 1-10CDABACDCBCUnit 2 What’s on at the cinema?II Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom,forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T Funit test 1-5 CBABD 1.a very new1-5 DBDCA 1-10 CCBABCCDACUnit 3 Every Jack has his Jill!II Listening skills1-5: B C D A AIII Listening inTask 1: 1-5: go out, flaming red, crush ,chicken, likes6-9: guts, turn him down,konw, keeping everything , tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-1-5-9-7-6-4-8V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’tworry, sir, play the role of GodTask 3: 1-5: F F T T Funit test 1-5 BDCDC 1.He's in love with4.swept him off his feet5.popped the question6.getting 1-5CADBA 1-10 BCADDCACBDUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T Funit test 1-5 BBCDC 1.We do2.change the image3.do some surveys4.different agegroups5.all the time6.your users7.target1-5 CAAAB 1-10 CDCDCCBDBCUnit 5 Does your best friend have four legs?II Listening skills1-5: A B B D CIII Listening inTask 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money 7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyunit test 1-5 ABACA 1.how's2.they seem to be3.protects them from4.all thetime5.scaring lazy/they are azy8.avoid being seen9.much faster10.like horses11.in Greek1-5BCDAC 1-10AACBCDBCADUnit 6 What’s in fashion?II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt)Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonder Task 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded 6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, wore Task 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveunit test 1-5 DDCAC1.trying on2.a business suit3.in a blouse4.cotton tights5.a dress6.a miniskirt7.to an office8.catch more eyes9.suit10.a typical boy 1-5ACBDC1-10CBAADBCDACUnit 7 Does money talk?II Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values,risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money, checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luckTask 2: 1-5: D C B D ATask 3: 1-5: T F F T Tunit test 1-5CDABC 1.give me a loan2.What spending5.hard up myself6.let him know7.get nowhere8.easy-going9.general manager10.my luck 1-5DCBAB 1-10BACDABDCCCUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F Funit test 1-5BDDCA 1.greater part of3.small office4.things5.3 meals6.get a break7.play games8.get fired9.all the phone12.change places13.In spite of 1-5BCDDA1-10BACBCADABDUnit 9 Are you safe today?II Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 327-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children andpetsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified,calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear?II Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F Tunit test 1-5CCADC 1.driven through2.right away3.smells of4.run out7.hit it 8.the opposite way1-5 BDACC 1-10ABDACBBDAD。
新视野大学英语视听说(第二版)第二册_UNIT_4
Lead-in
Viewing, Listening & Speaking
Questions for groups 1 and 2:
1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company?
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing Task 2. Group Discussion:
Compare the two commercials and decide which one is stronger in appealing audience? Why? Then each group send one student to report your group’s opinion.
2. Should young people buy clothes advertised by celebrity?
Book 2 – Unit 4
Viewing, Listening & Speaking
Matching Game
Work in pairs, try to identify the associative meaning of these ads.
no problem too big. 7. Drivers wanted. 8. Don’t leave home without it. 9. She works while you rest.
新视野大学英语视听说教程【第二版】第2册第4课
III. Listening InTask 1: The Influence of AdvertisingRichard: Dad, I need a pair of new shoes for an important basketball game. My old ones look kind of funny. Father: Funny! We just bought those last spring. There’s a lot of life left in them.Richard: But look at this ad with Yao Ming. He says these shoes give him extra spring.Father: Yao Ming is so tall that he doesn’t need extra spring. Anyway, he makes money than I do. And they probably give him millions of dollars to wear those shoes.Richard: But if you bought me the shoes, I’d wear them for nothing. And I’d have that extra spring. Father: Do you think Yao Ming reached the top just because of the shoes he wears? Or was it something else?Richard: You mean like hard work, dedication, that sort of thing?Father: Exactly. Just focus on your studies and forget the shoes.Task 2:A firm advertising for a "friendly" employee has been asked to change its wording because it discriminates against unfriendly people.Travelco, a travel agency, put in a request for a "friendly employee" to provide food for its staff. But the Job Center in Bristol told managing director Harry Smith that he would have to remove the word "friendly" before the advertisement could be accepted.Mr. Smith said he could not believe the decision and thought it was "ridiculous". He said, "We were told we could not use that particular word because it was discriminatory against people who looked unfriendly. We thought it was ridiculous. It's only too natural for us to specify what kind of people we want." He added, "The people at the center have since said they thought they had been a little over the top."The center had made it a rule that certain words were not allowed in ads and the words "motivated" and "enthusiastic" had been banned in the past.An official of the center said, "We do have guidelines of not using personality characteristics in advertisements to ensure that there is no discrimination in the process."She added, "We should leave the dispute to the local judges. They'll make the final decision. It's possible that a member of our staff has been over-enthusiastic in cutting out words in ads."Task 3: Don’t even think about it!“Don’t even think about it!”is a phrase commonly used in the United States when a person emphatically denies or refuse something.In 1995, Shaquille O’ Neal, a popular basketball player, made a Pepsi commercial in which this phrase was used. The commercial begins with Shaq playing basketball, and a little kid is watching him. Then the boy cries out the name of this basketball star. Shaq turns to see the kid with a Pepsi n his hand. He walks over to the boy and says, “Hey, can I have it?” He bends over, supposing that his admirer will give him the Pepsi. But then the kid says, “Don’t even think about it!” This commercial was rather popular, and it had been shown on TV forabout three years. The commercial seems to have a more dramatic effect than that produced by the Coca-Cola company in the 1970s. In the Coke ad a young boy meets football star “Mean” Joe Green as he is leaving the field a game. The boy gives his hero a bottle of Coke, and in exchange for the drink, the football player throws his towel to the boy, who excitedly catches the souvenir.The phrase “Don’t even think about it!” is used on many other occasions. Visitors to New York City are often amused to see a road sign with these words: “Don’t even think about parking here.” This road sign means that people are strictly prohibited from parking there.IV. Speaking OutModel 1 Who pays?Laura: Hey!Bob: Hey! Look, this is a cool TV commercial. “Things go better with Coke!”Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!”Bob: Yeah, but the competitors are just canceling out each other’s efforts.Laura: That’s quite true. They both spend piles of money to increase their market shares, but neither gains. Bob: I’m afraid the extra costs of advertising will be passed on to the consumers.Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty.Bob: What do you mean by consumer brand loyalty?Laura: It means consumers are loyal to a certain product and keep buying it. Also, they’re willing to pay more.Bob: It seems contradictory. In other words, more sales mean lower production costs, but more advertising means higher costs to the consumer. In the end the winner is of course the company.Laura: That’s true!Model 2 Beware of ads!Peter: Mind if I switch channels? Those TV commercials are killing me.Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There’s a product you can depend on. A powerful product.Peter: If I were you, I wouldn’t trust those commercials.Jane: Now, look at this McDonald’s commercials! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.Peter: Just how an advertising agency wants you to see McDonald’s. you’re the target audience.When they make TV commercials, they use scientific methods to learn what you’ll like and buy. Jane: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?Peter: Advertisers don’t bother with facts more. Instead they want the end-user—that’s you—to fall in love with their product.Jane: I see. So what you’re saying is, “Watch out, or commercials will take over your life.”Model 3 Are the free magazines free?Peter: Jane, what’s that magazine you’re reading?Jane: It’s one of those free magazine you can pick up around town. It’s got some pretty interesting articles in it.Peter: Wake up, Jane! It’s not free at all. Look at it: It’s all advertising.Jane: Maybe so, but if the advertising pays for the magazine, then I don’t have to.Peter: Sure you do. The cost of the ads is built into the products.Jane: Still, I think advertising serves a useful purpose. It tells me about new products.Peter: A lot of companies spend more money on advertising than on making quality products.Jane: But some commercials are really fascinating. Besides, you have the freedom to choose not to look at the ads.Peter: Well, it’s time to cook dinner.Now Your TurnA: What’s that brochure you’re reading?B: It’s a giveaway brochure you can easily find here and there. It’s got some pretty interesting things in it.A: Do you really think so? It’s not really free. Look at all the ads in it.B: Could be, but I don’t have to pay for it.A: You bet you do. The cost6oof the ads is included in the products.B: Still, I think advertising tells me about new products. It helps me in choosing what to buy.A: This is just what the advertisers want you to do.B: But some commercials are really fascinating. Besides, you’re didn’t have to believe all the ads.A: Well, let’s go swimming.V. Let’s Talk Advertising techniquesTo write good advertisements, you have to remember a number of things.You should always start with the greatest benefit to consumers. For example, you can mention such advantages as money-saving, satisfying effects, improved health, better appearance, greater self-esteem and so on.In an ad, you need to use pronouns properly. As you might know, consumers are usually interested in themselves. So you must direct all your comments at them. Use you, your and yours wherever possible. You can also include we, our and ours throughout your ad, but you should use I, me and mine very sparingly.Also, it is important to use accurate numbers if possible. For example, "101 uses for this cell phone" is more likely to attract people's attention than "Many things to do with this cell phone". If an exact number does not sound convincing, use a percentage instead. For instance, if consumers are unlikely to believe that they can make "10,000 dollars" out of the advertised product, you can tell them they will "see a 20 percent increase in sales within the first year".Moreover, don't use too many adjectives and adverbs: Save these for your poetry and love letters. An ad should contain plenty of verbs to convey a sense of action and urgency so as to encourage consumers to react to the ad promptly.In finishing your ad, you should tell consumers what you want them to do. For example, "Click here for more information."VI. Furthering Listening and SpeakingTask 1: Banning Cigarette AdsNancy: Hey, Robert, what do you think about cigarette ads?Robert: They’re disgusting. Many countries have banned tobacco ads completely.Nancy: I heard in the States advertises are not allowed to show young people smoking cigarettes, neither are ads targeted at youth allowed.Robert: But advertisers keep finding ways around the law. Some years ago one cigarette ad showed a deer smoking, but it was dressed in a university sweater. Obviously the ad is trying to attract young people. Nancy: In order to increase sales, they have to make smoking appealing to young people. Make them think it’s cool.Robert: Right. Cigarette manufacturers need to keep bringing in new customers. The old ones are dying of lung cancer.Nancy: Good point. Our Student Union should do some publicity against smoking on campus.Robert: I couldn’t agree more.Task 2: An Introduction to AdvertisingAdvertising has become increasingly specialized in modern times. In today’s business world, supply usually outnumbers demand. There is great competition among different manufacturers of the same kind of product to attract customers to their product. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturers advertise in the newspapers and on posters. They sometimes pay for songs about their product in commercial radio programs. They employ attractive salesgirls to distribute samples. They organizes competitions, with prizes for the winners. They often advertise on the screens of local cinemas. Most important of all, in countries that have television, they have advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. Sometimes they even spend more on ads than on the products themselves. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.Task 3: A Radio CommercialAre you looking for appliances or furniture to give new life to your home?Look no further! Here at Frontier Furniture, we have everything you need to give your home a new look and feel. Stereos, video machines, refrigerators, dining tables, washers and dryers. You name it; we have it! Low on cash? We have an easy rent-to-own plan that will put you on your favorite sofa tonight. Big color TVs cost only two hundred and twenty-five dollars; digital pianos staring at three ninety-nine ($399); king size beds from two hundred and fifty dollars. Free delivery on all major appliances.So come on down to Frontier Furniture. Located downtown two blocks east of city hall, across from Union Square. We’re open daily from 10:00 AM to 9:30 PM. So, come on in, and let us make your dream home a reality.。
新视野大学英语视听说教程2答案第二版完整答案
新视野大学英语视听说教程2答案第二版完整答案Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part,replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T Tunit test 1-5 CCDBC band anymore longer big fan ones crazy to you in love it time to time on video 1-5 BCDDA 1-10CDABACDCBCUnit 2 What’s on at the cinemaII Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom 6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loudboom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T Funit test 1-5 CBABD very new1-5 DBDCA 1-10 CCBABCCDACUnit 3 Every Jack has his Jill!II Listening skills1-5: B C D A AIII Listening inTask 1: 1-5: go out, flaming red, crush ,chicken, likes6-9: guts, turn him down,konw, keeping everything , tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T Funit test 1-5 BDCDC 's in love him off his the 1-5CADBA 1-10BCADDCACBDUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T Funit test 1-5 BBCDC the some age the1-5 CAAAB 1-10 CDCDCCBDBCUnit 5 Does your best friend have four legsII Listening skills1-5: A B B D CIII Listening inTask 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money7-12: own/have, followed, apartment house, third floor, scratched on, door 13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyunit test 1-5 ABACA ' seem to them the lazy/they are being Greek 1-5BCDAC1-10AACBCDBCADUnit 6 What’s in fashion？II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt)Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded 6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, woreTask 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensive unit test 1-5 business a an more typical boy 1-5ACBDC 1-10CBAADBCDACUnit 7 Does money talkII Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/goneup/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money, checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luckTask 2: 1-5: D C B D ATask 3: 1-5: T F F T Tunit test 1-5CDABC me a up him luck 1-5DCBAB 1-10 BACDABDCCCUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F Funit test 1-5BDDCA part a the spite of 1-5BCDDA 1-10BACBCADABDUnit 9 Are you safe todayII Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 327-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls forbackup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear<II Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F Tunit test 1-5CCADC it opposite way1-5 BDACC 1-10ABDACBBDAD。
新视野大学英语视听说教程2_听力答案
Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part, replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T TUnit 2 What’s on at the cinema?II Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T FUnit 3 Every Jack has his Jill!II Listening skills1-5: B A A A AIII Listening inTask 1: 1-5: go out, flaming red, crush, chicken, likes6-9: guts, turn him down, keeping everything, tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-1-5-9-7-6-4-8V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T FUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM company Drivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit card She works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco ads / banned cigarette ads , young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T FUnit 5 Does your best friend have four legs?II Listening skills1-5: A B B D CIII Listening inTask 1: 2=5=3=1=4=6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest , barked, finest, money 7-12: own/have, followed, apartment house, third floor, scratched on, door13-18: yelled at, stop, smartest / cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted / pleased, one of her friends, very close /close, interview6-9: warn, smell, foretell, chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyUnit 6 What’s in fashion?II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt) Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her5-7: out-dated, following fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation, traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, woreTask 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveUnit 7 Does money talk?II Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money, checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, good luckTask 2: 1-5: D C B D ATask 3: 1-5: T F F T TUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for example III Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low 7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F FUnit 9 Are you safe today?II Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 327-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot, children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15 miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear?II Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog 11-14: have heard, the window, her parents, dial the number VI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F T。
新视野大学英语视听说教程2答案第二版完整答案
新视野大学英语视听说教程2答案第二版完整答案Unit 1 Roll over, Beethoven!II Listening skills1-5: B B D C AIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B B D A CTask 3: 1-5: classical, peaceful, relaxing, Jazz, sadness6-10: heavy metal, energy, sporting events, physical labor, road accidentsV Let’s talk1-8: Good Morning to All, success, musical talents, without, second part,replaced, legal action, real ownersVI Further listening and speakingTask 1: 1-6: special, joke, talent, proud, loud, joy7-12: honesty, dancer, talk, wondered, capture, fanTask 2: 1-5: B A A D CTask 3: 1-5: F F T T Tunit test 1-5 CCDBC 1.favorite band 2.Not anymore 3.no longer 4.a big fan 5.collected 6.the ones 7.Going crazy 8.Maybe to you 9.pressure 10.fall in love 11.get it 12.from time to time 13.Go on 14.music video 1-5 BCDDA1-10 CDABACDCBCUnit 2 What’s on at the cinema?II Listening skills1-5: A D B C BIII Listening inTask 1: 1-5: director, sound effects, good story, think, sad6-9: violent, light-hearted movies, mystery movie, in the futureTask 2: 1-5: D C D A BTask 3: 1-5: film, directors, actors, important, the United Kingdom 6-10: viewers, 40 million, Olympic, World Cup, time11-15: artistic value, depth, Best Picture, favor, science fictionV Let’s talk1-5: A B C D DVI Further listening and speakingTask 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loudboom, forgot his lineTask 2: 1-5: A C C A DTask 3: 1-5: F T F T Funit test 1-5 CBABD 1.a very good2.starring3.best-seller4.a newclassic5.violent6.somewhat7.before8.the calmness9.death10.t hought1-5 DBDCA 1-10 CCBABCCDACUnit 3 Every Jack has his Jill!II Listening skills1-5: B C D A AIII Listening inTask 1: 1-5: go out, flaming red, crush ,chicken, likes 6-9: guts, turn him down,konw, keeping everything , tell herTask 2: 1-5: early, late teens, Double-dating, Group dating, marry6-9: Adult dating, hardly, Blind date, neverTask 3: 3-2-1-5-9-7-6-4-8V Let’s talk1-5: B B C D AVI Further listening and speakingTask 1: 1-4: B D C ATask 2: 1-5: the young man’s plans, a nice house, God will provide for us, Don’t worry, sir, play the role of GodTask 3: 1-5: F F T T Funit test 1-5 BDCDC 1.He's engaged2.even3.fell in love with4.swept him off his feet5.popped the question6.getting married7.lonely8.divorced9.d ifferent1-5CADBA 1-10 BCADDCACBDUnit 4 Beware of adsII Listening skillsGood to the last drop.—Maxwell coffeeMake yourself heard.—Ericsson mobile phoneObey your thirst.—Sprite soda drinkWe lead. Others copy.—Ricoh photocopierNo business to small, no problem too big.—IBM companyDrivers wanted.—Volkswagen carDon’t leave home without it.—American Express credit cardShe works while you rest.—A washing machineIII Listening inTask 1: 1-7: shoes, funny, a lot of life, ad, extra spring, money, tall man8-13: millions of dollars, for nothing, reach the top, hard work, focus on, forgetTask 2: 1-5: F T F F TTask 3: 1-5: A B B C CV Let’s talk1-5: T F T F TVI Further listening and speakingTask 1: 1-5: banned tobacco/cigarette ads, young people smoking cigarettes, ways around the law, new customers, old ones, smoking on campusTask 2: 1-5: A C B D DTask 3: 1-5: F T F T Funit test 1-5 BBCDC 1.We do2.change the image3.do some surveys4.different age groups5.all the time6.your users7.target1-5 CAAAB 1-10 CDCDCCBDBCUnit 5 Does your best friend have four legs?II Listening skills1-5: A B B D CIII Listening inTask 1: 4-1-3-5-2-6Task 2: 1-5: A D B C CTask 3: 1-5: C D B A CV Let’s talk1-6: five dollars, chops, worst/lowest quality, barked, finest, money7-12: own/have, followed, apartment house, third floor, scratched on, door 13-18: yelled at, stop, smartest/cleverest, lamb chops, looked at, his keyVI Further listening and speakingTask 1: 1-5: a dog, delighted/pleased, one of her friends, be close, interview 6-9: warn, smell, foretell/predict, a chickenTask 2: 1-5: C B C D DTask 3: 1. in the theater2. a ticket3. well-trained, intelligent, human4. any problem, leave the theater, any other dog5. let the dog in, almost emptyunit test 1-5 ABACA 1.how's2.they seem to be3.protects them from4.all the time5.scaring away6.though7.they're lazy/they are azy8.avoid being seen9.much faster10.like horses11.in Greek 1-5BCDAC 1-10AACBCDBCADUnit 6 What’s in fashion?II Listening skillsDialog 1: D, The first girl (The girl who wears the short skirt)Dialog 2: B, No, she hasn’t.III Listening inTask 1: 1-4: looks funny, looks fine, out of fashion, good on her 5-7: out-dated, following the fashion trends, no wonderTask 2: 1-5: fashionable clothes, trends, copied, traditional center, are guarded 6-10: July, great numbers, a high price, starting point, only a partTask 3: 1-5: D A C B CV Let’s talk1-5: different and daring, Teenagers, their legs, shorter and shorter, five inches6-10: loose morals, never appear, look childlike, women’s liberation,traditionalVI Further listening and speakingTask 1: 1-5: T F T F FTask 2: 1-7: nervous, afraid, first time, locker, blanket, come out, wore Task 3: 1-4: new clothes, full of clothes, university tuition, clothes in fashion5-7: the Middle Ages, part-time job, not too expensiveunit test 1-5 DDCAC1.trying on2.a business suit3.in a blouse4.cotton tights5.a dress6.a miniskirt7.to an office8.catch more eyes9.suit10.a typical boy 1-5ACBDC1-10CBAADBCDACUnit 7 Does money talk?II Listening skills1-5: B A A D BIII Listening inTask 1: 1-5: banker, loan, saving, save, spend, mortgage, property, property values, risen/gone up/increased by 30 percentTask 2: 1-5: A B D C CTask 3: 1-5: F T F T FV Let’s talk1-7: money, all his money, promise, in the casket, sitting, next to, close8-14: box, locked, foolish, all that money, go back on her word, put the money,checkVI Further listening and speakingTask 1: 1-7: the beggar, needed help, careful, a job, a hard time, waste, goodluckTask 2: 1-5: D C B D ATask 3: 1-5: T F F T Tunit test 1-5CDABC 1.give me a loan2.What for3.support4.are spending5.hard up myself6.let him know7.get nowhere8.easy-going9.general manager10.my luck1-5DCBAB 1-10 BACDABDCCCUnit 8 Crime does pay!II Listening skills1-6: First, not only, but also, Also, Instead, More importantly7-11: though, Moreover, In fact, Last but not least, for exampleIII Listening inTask 1: 1-5: F T F T FTask 2: 1-5: B D C A CTask 3: 1-6: give out, number, online, sites, credit card, low7-11: outgoing, thieves, offers, mailbox, front doorV Let’s talk4-5-6-7-3-2-1VI Further listening and speakingTask 1: 1. freeze2. tall, shorter, red jacket3. his gun, open, the rest of the people4. key, safe5. calm, a medalTask 2: 1-5: A D C D BTask 3: 1-5: F T T F Funit test 1-5BDDCA 1.greater part of3.small office4.things5.3 meals6.get a break7.play games8.get fired9.all ears10.allow11.on the phone12.change places13.In spite of 1-5BCDDA 1-10BACBCADABDUnit 9 Are you safe today?II Listening skills1-6: crashing into, at least three, dozens more, big hole, danger, 32 7-12: 68, 5:48, 18 minutes, terrorism, four, the pilotIII Listening inTask 1: 1-5: T F T F FTask 2: 1-5: D A B C CTask 3: 1-7: candle, couple, six, 190 people, 1,500, 15 percent, nearly 5 percent8-13: about 1 percent, 700 percent, burning candle, away, at least a foot,children and petsV Let’s talk1-5: lost it for drunk driving, stole the car and killed the owner, in the trunk, horrified, calls for backup, I was speeding, tooVI Further listening and speakingTask 1: 1-5: 120°, burns, candles, blow them out, electrical appliances6-10: flickering lights, smoke alarm, floor plan, exitsTask 2: 1-5: A C C B DTask 3: 1-5: emergency 911, had broken down, woman passenger, No. 15, 15miles6-9: ambulance, the operator, calm and warm, a boyUnit 10 Want freedom from fear?II Listening skills1-8: take off, land, representative, how a plane flies, stays on the ground, short flight, increase, another cityIII Listening inTask 1: 1-5: go camping, planning to go, the mountains, the most beautiful, drive6-11: heights, wonderful views, skip the climbing, clean up, fun, overcomeTask 2: 1-5: T F F T FTask 3: 1-5: C D B A AV Let’s talk1-5: a school examination, the basement, shopping, steps, frightened6-10: come in, the window, toy gun, upstairs, take the dog11-14: have heard, the window, her parents, dial the numberVI Further listening and speakingTask 1: 1-6: first prize, software competition, a trip to, fly, turns, goes pale, a cold sweat, some medicines, cause, a lot of troubleTask 2: 1-5: A C D B ATask 3: 1-5: T T F F Tunit test 1-5CCADC 1.driven through2.right away3.smells of4.run into5.going6.Look out7.hit it 8.the opposite way1-5 BDACC 1-10ABDACBBDAD。
新视野视听说第二册第四单元答案
Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind offunny. But the father thinks there is still a lot of life left in the old shoes. The son points out that in an ad Yao Ming claims that these shoes give himextra spring. The father, on the other hand, says that he does not make as muchmoneyas Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him dollers for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes for nothing. Then the father replies that Yao Ming did not reach the top simply because of the shoes. Rather, there must be something else. The son knows his father means things likehard workand dedication. Finally the father asks the son to focus on his studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertising because itprejudices against friendly people.(A)True(B)False2. Travelco is looking for an employee to provide food for its staff.(A)True(B)False3. Mr. Smith agreed to the decision to remove the word "friendly" from theadvertisement.(A)True(B)False4. The job center intends to set guidelines of not using personality characteristics inadvertisements.(A)True(B)False5. According to an official of the job center, the local judges will determine the resultsof the dispute.(A)True(B)False1.How does the Pepsi commercial begin?(A)Shaq is playing basketball while a kid is looking on.(B)Shaq drinks Pepsi while a kid plays basketball.(C)Shaq and a kid are both drinking Pepsi.(D)Shaq is teaching a kid to play basketball.2.Why does Shaq walk toward the kid?(A)Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C)Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commercial trying to say?(A) The basketball star has a stronger appeal to the kid than anythingelse.(B)Pepsi has a stronger appeal to the kid than the basketball star does.(C)The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.What is the Coca-Cola commercial trying to tell us?(A)Coke is more valuable than any other souvenir.(B)The boy likes Coke better than the football star's towel.(C)The football star likes Coke very much.(D)Coke is superior to other drinks.5.What does the road sign in New York City mean?(A)While parking, don't think too much about anything else.(B)The road there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A)True(B)False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A)True(B)False3. Both an extra number and a percentage can be used in an ad.(A)True(B)False4. In an advertisement you should use many adverbs to modify verbs to conveya sense of action and urgency.(A)True(B)False5. At the end of your ad, you need to tell consumers what they should donext.(A)True(B)False1. What have many countries done to discourage smoking?banned tobacco adscompletely.Your answer Correct answerbanned tobacco ads banned tobacco ads / bannedcigarette ads2. What kind of tobacco advertising is not allowed in the United States?Advertisers are not allowed to show young people smoking cigarettes.Your answer Correct answeryoung people smoking cigarettes young people smoking cigarettes3. What do advertisers do with the law against cigarette ads aimed at youth?They keep finding ways around the law.Your answer Correct answerways around the law ways around the law4. Why do cigarette manufacturers want to target young people?They must keep bringing in new customers, as the old ones are dying of lung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. According to the woman, what should the Student Union do?It should do some publicity against smoking on campus.Your answer Correct answersmoking on campus smoking on campus1.What is true of the contemporary business world?(A)Supply usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage?(A)Manufacturers advertise their products in newspapers.(B)Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoring sportingevents.(D)Manufacturers advertise their products through salesgirls.3.According to the passage, what is the most important means of advertising?(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can advertisements influence people?(A)Because ads are cleverly designed.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not be telling thetruth.(D) Because people believe what ads say without thinking if the ads aretrue.5.What is the passage discussing?(A)The importance of advertising.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A)True(B)False2. "An easy rent-to-own plan" probably means a plan to help customers rentsomething until finally they own it.(A)True(B)False3. The maximum price of a digital piano is 399 dollars.(A)True(B)False4. Major items are delivered free of charge.(A)True(B)False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A)True(B)False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions.You will hear the recording twice. After the first playing, there will be time for you to choosethe correct answers. Use the second playing to check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:(1)We do, and we hope you can help us.W:Certainly we can. First, we must (2)change the image of bus travel. M:How do you do that?W:Well, we'll (3)do some survice to see what people really think about taking the bus. We'll investigate (4)different dates and so on. M:Will that work?W:It works (5)all the time. Once we get a profile of (6)users, we can see who we can (7)target it.Your answer Correct answer(1)We do We do(2)change the image change the image(3)do some survice do some surveys(4)different dates different age groups(5)all the time all the time(6)users your users(7)target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to thequestions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of advertisements.5.What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. But if you boughtme the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smoking cigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in the United States whena person emphatically denies another person something.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators, dining roomtables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野大学英语第二册视听说unit4
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Unit 4 4. In dealing with your difficult coworkers, according to Aulenbach, it is important not to be a victim but to be ___. A. a constructive problem solver B. a cooperative partner C. a fierce competitor D. a tough person 5. Aulenbach advises us to manage time effectively so that we can ____________. A. create a weekly or daily to-do list B. be free of stress on the job C. prioritize our projects D. release our workload
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Unit 4
6. Aulenbach implies that a layoff can _____________. A. be an opportunity for self-renewal B. be sometimes unfair to someone C. do potential harm to your career D. happen to anybody at work
Unit 4
reassess /7ri:E5ses/ vt.
重新评价
brush up on career transition
复习 职业转折
Unit 4 Activity 2: Multiple-choice Questions
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新视野大学英语
视听说教程
Viewing, Listening & Speaking
Viewing, Listening & Speaking
Good to the last drop． Obey your thirst． Just do it. The new digital era． Impossible made possible．
滴滴香浓，意犹未尽。（麦斯威尔咖啡） 服从你的渴望。（雪碧） 只管去做。（耐克运动鞋） 数码新时代。（索尼影碟机）
Ad 1 Ad 2 Your Tasks: 1 2 3
2. Should young people buy clothes advertised by celebrity?
Book 2 – Unit 4
Viewing, Listening & Speaking
Matching Game
Work in pairs, try to identify the associative meaning of these ads.
使不可能变为可能。（佳能打印机）
Take time to indulge． Feel the new space.
尽情享受吧！（雀巢冰激凌） 感受新境界。（三星电子）
Intelligence everywhere.
智慧演绎，无处不在。（摩托罗拉手机）
We integrate, you communicate.
2. Should people buy things according to what ads say?
Book 2 – Unit 4
Lead-in
Viewing, Listening & Speaking
Questions for groups 3 and 4:
1. What are the negative social effects of advertisements?
Viewing, Listening & Speaking
Questions for groups 1 and 2:
1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company?
Advertisements
1. Good to the last drop. 2. Make yourself heard. 3. Obey your thirst. 4. We lead. Others copy. 5. Ask for more. 6. No business too small,
no problem too big. 7. Drivers wanted. 8. Don’t leave home without it. 9. She works while you rest.
Product/Company
A. Ericsson mobile phone B. Ricoh photocopier C. Cigarette brand “More” D. IBM corporation E. a washing machine F. Sprite soda drink G. American Express credit
card H. Volkswagen cars I. Maxwell coffee
Book 2 – Unit 4
Viewing, Listening & Speaking
Brainstorming
A. Compete to see how much we know about
Chinese ad logo. You would find how deeply we
我们集大成，您超越自我。（三菱电工）
Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车）
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing
Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks.
Lead-in
Viewing, Listening & Speaking
Work in groups, discuss the following questions and then share your answers with the whole class.
Book 2 – Unit 4
Lead-in
are influenced by ads.
大宝
天天见
A Sequence Game
神州行
我看行
Now the class is divided
恒源祥 过节送礼 风驰电掣
人要衣装
羊羊羊Байду номын сангаас黄金搭档 大运摩托 我要靓妆
into two groups. In turn each group will give an ad logo until no more logo can be provided.
钻石恒久远
一颗永流传
简约不简单
利朗商务男装
今年过节不收礼
收礼还收脑白金
Book 2 – Unit 4
Viewing, Listening & Speaking
Brainstorming
B. Read the following English ads logo, work with your partner and try to translate them into Chinese.