新视野大学英语视听说(第二版)第二册 UNIT 4 Beware of Ads!

Advertisements
1. Good to the last drop. 2. Make yourself heard. 3. Obey your thirst. 4. We lead. Others copy. 5. Ask for more. 6. No business too small,
使不可能变为可能。（佳能打印机）
Take time to indulge． Feel the new space.
尽情享受吧！（雀巢冰激凌） 感受新境界。（三星电子）
Intelligence everywhere.
智慧演绎，无处不在。（摩托罗拉手机）
We integrate, you communicate.
Ad 1 Ad 2 Your Tasks: 1 2 3
Lead-in
Viewing, Listening & Speaking
Work in groups, discuss the following questions and then share your answers with the whole class.
Book 2 – Unit 4
Lead-in
card H. Volkswagen cars I. Maxwell coffee
Book 2 – Unit 4
Viewing, Listening & Speaking
Brainstorming
A. Compete to see how much we know about
Chinese ad logo. You would find how deeply we
Viewing, Listening & Speaking
NNeeww HHoorriizzoonn CCoolllleeggee EEnngglliisshh
新视野大学英语
视听说教程
Viewing, Listening & Speaking
Viewing, Listening & Speaking
我们集大成，您超越自我。（三菱电工）
Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车）
Book 2 – Unit 4
Viewing, Listening & Speaking
Watching and Discussing
Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks.
Good to the last drop． Obey your thirst． Just do it. The new digital era． Impossible made possible．
滴滴香浓，意犹未尽。（麦斯威尔咖啡） 服从你的渴望。（雪碧） 只管去做。（耐克运动鞋） 数码新时代。（索尼影碟机）
no problem too big. 7. Drivers wanted. 8. Don’t leave home without it. 9. She works while you rest.
Product/Company
A. Ericsson mobile phone B. Ricoh photocopier C. Cigarette brand “More” D. IBM corporation E. a washing machine F. Sprite soda drink G. American Express credit
2. Should young people buy clothes advertised by celebrity?
Book 2 – Unit 4
Viewing, Listening & Speaking
Matching Game
Work in pairs, try to identify the associative meaning of these ads.
are influenced by ads.
大宝
天天见
A Sequence Game
神州行
我看行
Now the class is divided
恒源祥 过节送礼 风驰电掣
人要衣装
羊羊羊 黄金搭档 大运摩托 我要靓妆
into two groups. In turn each group will give an ad logo until no more logo can be provided.
2. Should people buy things according to what ads say?
Book 2 – Unit 4
Lead-in
Viewing, Listening & Speaking
Questions for groups 3 and 4:
1. What are the negative social effects of advertisements?
Viewing, Listening & Speaking
Questions for groups 1 and 2:
1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company?
钻石恒久远
一颗永流传
简约不简单ຫໍສະໝຸດ Baidu
利朗商务男装
今年过节不收礼
收礼还收脑白金
Book 2 – Unit 4
Viewing, Listening & Speaking
Brainstorming
B. Read the following English ads logo, work with your partner and try to translate them into Chinese.